• • • • •
PSY-727 Psychopharmacology 4 semester credits PSY-731 Health Psychology 4 semester credits PSY-756 Special Topics in Academic Writing 2 semester credits PSY-760 Independent Study 1, 2 or 4 semester credits PSY-765 Forensic Psychology 4 semester credits
Qualifying Exam •
PSY-631 Qualifying Exam 4 semester credits
Dissertation Courses • • • • •
PSY-638 Dissertation in Progress 0 semester credits PSY-PA Dissertation Proposal Approval 0 semester credits RES-IRB IRB Approval for Dissertation 0 semester credits PSY-633 Oral Review of Dissertation 0 semester credits PSY-639 Dissertation Completion 18 semester credits
Total Semester Credits: 94
Concentrations for the Media Psychology PhD Students in the Media Psychology PhD program can concentrate their studies in one of the program options listed below, or, if matriculated into the Fall 2016 catalog or later, can choose to take their program electives in other concentrations offered through the School of Leadership Studies or the IECD doctoral program. In this way, students can individualize their doctoral program and expand their professional expertise. Each concentration typically includes a minimum of three tailored courses and access to a community of scholar-practitioners who are passionate about this specialized field of study.
Brand Psychology & Audience Engagement Concentration This concentration combines the cognitive and narrative psychologies of branding and storytelling with the power of social psychology to engage customers, promote ideas and influence behaviors across media technology platforms. Creating and applying transmedia storytelling to messaging is a complex proposition that demands the integration of multiple elements: the media environment, narrative structure and meaning, audience psychology, media and technology attributes, audience targeting, and process management and evaluation. Storytelling in the new media environment demands a new approach to building stories and storyworlds that create an immersive experience. The ability to apply theory to practice is becoming the standard because it increases profitability, sustainability and engagement. Social impact comes from a robust, integrative and vibrant campaign that extends reach in an increasingly fractured environment. People have high expectations thanks to the ubiquity of technology, real time data, 24/7 connectivity and social media. Audience profiling allows us to identify and understand the audience, to be sensitive Academic Catalog 2020-2021
165
