CREATING YOUR CAREER GAME PLAN
Data management and analytics The term “big data” is bandied around almost everywhere today, but what does it even mean? Quite simply, big data is the colossal amount of data companies generate from their hardware, apps and websites to interpret and use. Data management skills will be incredibly useful in this area, and can give you an edge over the competition as you’ll be able to assist companies in turning their big data into information they can use. If you’re more proficient at managing big data, you’ll also be able to help businesses predict future trends.
Data visualisation
User experience
A branch of visual communication, data visualisation helps others understand data with the use of visuals. It includes a solid understanding of a number of things, from the details of the data you’re trying to pass on to how the target audience would consume this information, and which visual would comply best with its purpose. Though it sounds much like plugging numbers into a graphs and charts, data visualisation is more than that, and people with skills and knowledge in this arena can often be found exploring new methods of simplifying and conveying complicated results and trends – culled from big data – to decision-makers and managers.
User experience, or UX, is far more than making sure a product is palatable to the eye. It’s about perceiving how design plays a part in customer interaction, as well as improvement. It also denotes an understanding of how customers use and value a product or service, along with their limitations and abilities. A strong grasp of a company’s brand, aesthetics and usability is also needed, as is an awareness of current concepts and trends.
How can it help you?
How can it help you?
If you’re either in, or planning to enter, the digital marketing sector, knowing how to manage data will help you decipher your target audience better and be a way for you to quantify the results of your work.
Can you imagine wow-ing everyone if you’re able to present your ideas visually instead of in text like everyone else?
How can it help you? Products that provide good user experiences tend to achieve better success. Only when customers are happy with using your products, will your business succeed.
If these skills aren’t of crucial importance to your role at work, there’s no need to spend too much time or money on it. You can start with the many free courses and readings available online, and simply spend some time every day learning a new skill. Just take the first step and you’ll eventually pick them up!
directory 2022 | 15
