STRONG IN STEEL Advanced steel component producer Vlassenroot has gained a reputation for excellence in state-of-theart equipment. World leader in production of the most critical components of telescopic cranes, Vlassenroot is working hard to maintain its competitive advantage.
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lassenroot has over 80 years’ experience in the steel processing industry and today employs more than 1000 people across its three European production sites. Established in 1926, Vlassenroot has been a part of the international production and distribution group JC Wibo and Partners since 1996. Having held an ISO international quality standard since 1999, the company has long combined the best of its heritage in engineering excellence with high quality production capabilities. This heritage and hard work has given Vlassenroot a strong base of well-known clients, including major crane manufacturers Liebherr, Manitowoc, Terex, Faun and many 182 Industry Europe
others, who appreciate its core product: completely welded boom-sections for hydraulic telescopic cranes.
Equipment and expertise Vlassenroot has the equipment and expertise to offer a wide range of steel crane components, with its core business in the lifting industry providing booms and chassis for telescopic booms, lattice work and spreader beams. The company also performs well in the infrastructure industry, with its expertise utilised in bridge profiles, beams and steel constructions. With both of these industry sectors hit heavily by the global economic crisis, Vlassenroot was required to reduce its
inventory in order to be in a strong position to capitalise on the upturn. As the world leader in the production of the most critical components of telescopic cranes, Vlassenroot is primarily active as a subcontractor for projects in the lifting industry. Its three production sites are located in Belgium, Germany and Poland, with the latter being the most recently completed. A company representative told Industry Europe, “Since we completed the Polish site a few years ago, we have added the production of frames or chassis for the same hydraulic cranes for which we have long been manufacturing the welded boomsections. We are also active in the produc-
