strategy. Every year the company invests €2 million in those segments (CNC machines, new information technologies, ecology, FSC certificate, humidity and temperature control in production and storage facilities, development of new products and materials etc.). Even higher investment is planned for robotics and automation of production in the near future. As a result of careful investments and dedication to improvement on all levels, the company’s sales are marked by regular increments, which make Podgorje a financially stable company. “The majority of sales are done through business partners Adria Mobil, Carthago, Niesmann Bischoff, Kabe Cabby and other partners on the main European markets such as France, Italy, Germany, Scandinavia, Great Britain and Spain. Our furniture
is also installed in boats such as the Green line of Seaway Yachts which are sold all over the world,” said Mr Kostanjšek. “To develop a long term relationship with our business partners, we have to support them with design, innovations and development of new products and construction solutions.” To follow all this changes we have developed a sophisticated system to deal with that. In addition, Podgorje is delivering its products to customers by using just-in-time system, packed according to their requirements.
An effective growth planning With its innovative and stylish furniture, Podgorje is a well-known manufacturer on 29 markets all over the world. Recently new marketing options have been opened
for special furniture for universities, libraries, museums and churches. This specially designed and high quality chairs and benches, made from famous Slavonian oak are produced for a well known design company in London. Although the main market for Podgorje at the moment is Slovenia, it is not large enough for the planned growth. Therefore the company is working out the strategy to raise its exports while keeping domestic sales stable. ”Geographical expansion is a major aspect of our growth strategy. Principal markets we aim to target in the future are Germany, Great Britain, Scandinavia, France and even Australia,” stated Mr Kostanjšek. ”The recreational vehicle and boat industry has great potential. At the moment sales are stable and a lot of customers are looking
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