BEAUTY FROM THE WILD ARTIC Finland’s Lumene is taking its unique naturally-sourced beauty products into new markets.
F
innish beauty brand Lumene is planning to expand its markets beyond its traditional Nordic borders. A recent brand refresh, which emphasises Lumene’s use of natural local products and Arctic spring water while expanding its travel retail footprint, aims to increase its global appeal while maintaining its position as a market leader in Finland. “Expanding travel retail is key to Lumene’s global growth strategy,” a company spokesperson explains. The company is also focusing on developing new e-commerce business in China and the UK, through partners such as FeelUnique, LookFantastic and Tmall
Winning formula Lumene is based in Kauklahti, Espoo. Its skin care and cosmetics products have been developed and manufactured in Finland for more than 45 years. Today its key markets are Finland, Scandinavia, USA and Russia. The Lumene group employs 500 people globally in a variety of roles including, research and development, marketing, manufacturing, sales and finance. The company believes that its continuing success in a highly competitive market is founded on a winning formula of Finnish expertise, innovative scientific research and product development that combines the latest technology in the field with effective ingredients sourced from the wild Arctic.
168 Industry Europe
Lumene’s iconic and historically best-selling ranges, such as Lumene Nordic-C, Invisible Illumination and Foundations, have won it Beauty Awards and achieved industry accolades both in Finland and beyond.
The power of nature Its pride in its Nordic heritage and belief in the potency of the wild Arctic ingredients it uses in its products drives all Lumene’s activities. Finland is one of the best places in the world to source those natural ingredients. It is perhaps the last unspoilt sanctuary on Earth, with organically certified forests and wetlands and some of the purest water on the planet in its 187,000 lakes and 32,000 natural springs. Lumene uses hand-picked Nordic botanicals,that are selected not only for their ability to nourish the skin but also for their local origin and sustainable source. All its skincare formulas are 100 per cent vegan and cruelty-free. Some of its formulas are as high as 100 per cent naturally derived ingredients.
Vitamin C technology Berries, seeds, plants, tree saps and even mushrooms have evolved in the wild in Finland over thousands of years to survive and thrive under a uniquely disruptive and challenging annual light cycle with 8 months of darkness followed by continued light. It is this that gives Arctic plants an incredible antioxidant potency.
