BIRLA PUROCEL – INNOVATIVE FIBRES
FOR SUSTAINABLE ABSORBENT HYGIENE & WIPES APPLICATIONS Birla PurocelTM is a nonwoven fibre brand of Birla Cellulose which is one of the largest producers of viscose staple fibre. Birla Cellulose is part of the Aditya Birla Group is a 48.3 billion-dollar Global Conglomerate.
At
Birla PurocelTM, our philosophy is based on three key pillars – Planet, Innovation & Partnerships. Based on the same philosophy, we’ve launched a plethora of innovative fibres to provide sustainable product solutions for absorbent hygiene, wipes & many other nonwoven applications. All these innovative fibres are made from natural & 100 per cent biodegradable viscose staple fibre. One of our key innovations, PurocelTM EcoDry is a biodegradable & compostable fibre for sustainable and environment friendly hygiene disposable products. It helps in creating nonwoven absorbent hygiene products that keeps the user’s skin dry while at the same time allowing fluids to be easily transferred to the absorbent core. PurocelTM EcoDry has been successfully used to make the top sheet of a sanitary towel. This not only achieves performance equivalent to present day polypropylene-based top sheets but also made it 100% biodegradable & more comfortable for the user. The sanitary towel is a highly engineered product made up of different layers, most of which are made up of plastics and take years to degrade fully, often ending up in landfill for eternity. PurocelTM EcoDry based top sheet has the potential to substantially reduce this landfill burden for a better tomorrow! Another innovative fibre of ours, PurocelTM EcoFlush can be used to make flushable wipes which solves the huge problem of sewage clogging. PurocelTM EcoFlush consists of short length fibres which provide a fine balance between strength and dispersion. PurocelTM AntiBac Plus is one of our unique innovative fibres that helps in creating nonwovens that restrict the growth of odour-causing bacteria. This specially treated fibre makes nonwoven fabrics safer and minimises the usage of preservatives in the end product (wipes). The fibre retains its efficacy after standard spunlacing. Thus, Purocel AntiBac Plus is not just a fibre but a promise of long-lasting antibacterial protection. We’ve also created PurocelTM QR (Quat Release) fibres for effective cleaning and disinfecting in household and industrial environments. These speciality fibres have been infused with a quat release technology which enables easy & quick release of quats - quaternary ammonium compounds usually found in quat based deep cleaning disinfectants. 34 Industry Europe
QR technology enables higher amounts of disinfectant (>85%) to get transferred to the target surface thus effectively cleaning hard surfaces of your household and industrial areas. Along with the deep cleaning, wipes made from Purocel fibres are biodegradable compared to existing deep cleaning wipes made out of synthetic fibres. Due to its ability to hold more water, it offers better fluid management while offering soft feel inherent to viscose fibre. Purocel QR fibres can be used in blends with other fibres like polyester, polypropylene or standard viscose in disinfecting and surface cleaning wet wipes. PurocelTM EcoDry, EcoFlush, AntiBac Plus & Quat Release (QR) are just of few of our many innovative fibres for our plethora of nonwoven applications. We’ve been able to create these innovative fibres for a better planet by closely working with our esteemed value chain partners through partnerships. All of our innovative fibres are a culmination of combined efforts of our value chain partners from making the right fibre to getting it integrated well in the final product. Planet, Innovation & Partnerships, that’s Birla Purocel – n Because we care!
