This issue features The High Society with Karl Dyall, Rennie Mirro and Joachim Bergström, Linus Wahlgren and many more as well as guided tours in Östermalms Saluhall with Lina Bielsten. In 2010 Bielsten & Co launched Östermalms Saluhall’s very own exclusive magazine and has been distributed to an affluent target group. For 13 years it has attracted several strong brand advertisers. The magazine was a biannual journal 2010-2023 intended to nurture frequent customers of the food hall and enable a closer relationship to all partners. No segmentation by income, average age or gender, rather a magazine for people who appreciate “la joie de vivre” and willing to pay for the high quality of life they actively care about. Copies: 10 000. Reach: 30 000 readers and more than 20 000 unique views online at www.bielstencompany.se. Editor in Chief and owner: Lina Bielsten. Art Director: Carolina Krupinska. Language: Swedish.