Advertisements. For advertisements, Benefit choose to take a more fun, entertaining approach. With our tag line being, ‘Laughter is the best cosmetic,’ we like to illustrate this with our advertisements, by making them fun to look at and enjoyable to read. Our online and print advertisements maintain a retro, pin-up style throughout, we aim to produce a very feminine characterised image that will appeal to all of our Benebabes.
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