Altcr0 cAHF0RilrA
TUMBER G(l.
LOS ANGELES
Telephone THornwall 3144
Ponderosa Pine
Sugar Pine
Redwood
Mouldings
!(allboard
Panelt
Let us quote you on your requirernents Exclusiu,ely
LOS ANGELES
Telephone THornwall 3144
Ponderosa Pine
Sugar Pine
Redwood
Mouldings
Panelt
Let us quote you on your requirernents Exclusiu,ely
The THIKBLTT STRIP SHINGLE is a premium shingle at a competitive price.
(l) It has double layers oI aaphalt and mineral surfacing on the butts where wear ie grreatest.
(2) It has added beauty from newer, richer colorg and deeper shadow lines.
(3) Its attractive package not only protects the shingle but gives added distinction to the product at your place of business and on the job.
The Thikbut is the greatest advance in shingle making in years.
NEW METHOD ROLL ROOFING is the finest roll roofins moneycan buy. It is super-saturated for longer life; it is of builtup construction giving extra thickness and durability. It has stabilized coating for greater weather resistance. Comes in rolls of 116 sguare feef allowing Ainch lap joints (double the ordi nary) double cemented double nailed, assuring 1002o greater protection than ordinary roofings. Recommend it for use on warehouses, mills, lumber sheds and all types of flat or steep roofs. Feafure these two exceptional products. They are natural sellers that will increase your sales and profits.
Fred Johnsen, West Coast Screen Company, Los Angeles, manufacturers of the well known Hollywood combination screen and metal sash door, left January 11 to attend the annual convention of the Mountain States Lumber Dealers' Association at Colorado Springs, Colo., January 14 to 16. The company had a display of its products at the convention.
Mr. Johnsen will call on the trade in Texas and Arizona on his way back. He expects to be in Los Angeles about February 1. *Advertisements
HlcH GRADE HARDW(X)DS-Dmsrdc reodr: Arh' Bech, Blrc\ Gu' Hickory, Mgnolia, Maplc, Oee, Poplu, Walut' (h& !!d MrDl. Flo.rbt. FOREiGN WOODS: Apit6a, Balra, Snntrh Ccd.r, Ebdt' $pottcd Gu, tr-ubarlc, Jcnircrq Liguu Vltrc, Maboguy, Priuwn' Rcvoo4 SbE ToI& ALo DOUGLAII FrR PLYW(X)D AIID WAIJBOARL
Sonora, Jan. lO.-Representatives of bondholders of the Pickering Lumber Company will appear in court tomorrow in Kansas City, Mo., on behalf of their plan for the company's reorganization. The company has been inactive several years, and if the plan goes through it is expected the company's plant at Standard City, near here, will be reopened this spring.
The plan involves a loan from the Reconstruction Finance Corporation, which would take a lien on the company's properties.
-----------,---- ,- ------ 9
California Builders Supply Co. ---.,--,----,,--- -23
California Panel & Veneer Co. --------------------13
California Redwood Association -------------.-.------ 7
Celotex Corporation, The
Chamberlain & Co., W. R.
Commonwealth Steel & Supply Corp.
Lawrence-Philips Lumber Co.
Lumbermen'e Credit Association -,---------------t
MacDonald & Flamington, Ltd. ---------------- 4
Mclntyre & Son, W. P. ---- - ------------------------,15
Moore Dry Kiln Co.
Moore Mill & Lumber Co. --------,,----,-
Dant & Ruseell, Inc. ---------.-----
Ewauna Box Company
Fisk & Mason
* Forsyth Hardwood Co. ----------- ---.----------------13
Pacific Lumber Co', The O.B.C.
Paramount Built-In Fixture Co. ----- -----------17
Patten-Blinn Lumber Co.
Philippine Mahogany Manufacturers' Import A*sn., Inc.
Weyerhaeurer Salec Company
Wheeler Osgood Sales Corp.
Vhite Brothers ---. -.--..--
Wood Lumber Co., E. K.
With all good wishes lor calm sailing thru 1937.
Subrcription Pricc, $2.00 per Ycer Singlc Copier, 25 ccntr each.
As we go to press negotiations continue between representatives of the shipowners and unions on the unsettled issues in the Pacific Coast maritime strike now in its eleventh week.
The executive committee of the Intirnational Longshoremen's Association met with negotiators of the Shipowners' Association of the Pacific on January 11 to discuss wages and working conditions on coastwise steam schooners with particular reference to the l'randling of cargoes of those vessels. The longshoremen constitute the largest of the unions on strike and it was the first time these two groups have met since the strike began on October 29.
Negotiations are also under way between the shipowners' committee and representatives of the American Radio Telegraphists' Association, Engineers' IJnion, and Marine Cooks and Stewards' Association.
Tentative agreements with the Sailors' Union of the Pacific and the Marine Firemen, Oilers, Wipers and Watertenders' Association w-ere reached by the shipowners a few weeks ago. The agreements were subject to ratification by members of the trvo unions but as yet they have not been ratified.
For the last business lveek of the year, ended January 2, and the ninth consecLltive week of the maritime shutdown, reports of 2OZ down and operating mills in Washington and Oregon to the West Coast Lumbermen's Association contir,ue to shorv drastic reductions in both productlon and shipments. These mills reported a total production of 60,$0,17A boarcl feet of lumber during the week, approximately the same volume as in the previous week; both periods containing holidays. The industry produced 36.8 per cent of its average rveekly cut during 1926-29. Shipments for tlre lveek rvere 61,963,421 feet.
Orders taken by these N2 mills of 82,813,768 board feet continrle, as in recent previous weeks, to be unusual in
volume for the time of year. With around 60 per cent of the usual shipping outlets-to water markets-closed, most of the new business taken during the week, or 56,798,566 board feet, was for shipment by railroad. Domestic cargo orders-California and Atlantic Coast-totaled 15.193.014 feet. This represents business taken subject to termination of the strike.
The volume of rail trade orders coming to the industry continues to be heavy, the volume reported sold in this department during December being more than in any thirty-day period since 1929. As a result of active buying and shipping, rail stocks are extremely lolv in popular items.
The situation with the straight cargo mills or mills normally shipping most of their production by water remained unchanged to the close of the year. Operations at these plants and dependent logging camps were mostly closed or running on reduced schedules. The total loss in water production and shipments in the same period due to the strike is estimated by the Association at approximately 360,000,000 board feet.
The Western Pine Association for the week ended January 2,114 mills reporting, gave orders as 63,491,000 feet; shipments 52.603,000 feet; and production 37,788,000 feet. Orders were 68 per cent above production, and 20.6 per cent above shipments. Shipments were 39.2 per cent above production. Orders on hand at the end of the week totaled 333.772.Wfeet.
The California Redwood Association reported production of 13 mills for the week ended December 26 at 4.561.ffiO feet; shipments 4,O72,M feet, and new business 10,720,000 feet. Orders on hand at the end of the week were 57.906.000 feet.
Soft
LUMBER
FROMWESTWOOD....
Straight cars and mixed carr of productr manufactured at one point. Continuour year round production. Large dry kiln capacity.
FROMLOSANGELES....
wholeaale rrarehouee providee truct< deriverier. shop facilitier for curtomertt eervice.
1937, they say, will be a salesman's year.
:ff:F
Which brings up the best salesman story. In Pasadena, California, a high bridge crosses the Arroyo close to the famous Rose Bowl of football fame. There is a 200 foot drop from that bridge center to the rocks below. And sq many people have used that drop as a manner and means of suddenly and deliberately shuffling off this mortal coil that they call it "Suicide Bridge."
**rF
One day a man driving across the bridge saw another man starting to climb over the outer rail of the bridge. He slammed on his brakes, jumped from his car, and got to the would-be jumper just in time to grab his leg. Then a violent argument ensued, one man claiming his right as well as determination to get out of a world that had grdwn intolerable, and the othor trying to convince him that he was wrong to suicide. ***
"It's my life, and I'm tired of it, and I'm going to end it," said the despondent man. "Life isn't worth living, and this world is a good place to get out of." "You're wrong,t' said the other, and then made him a proposition. "Come with me and let me talk to you for just fifteen minutes, and if I cannot convince you that you are wrong to suicide, I'll withdraw my objections and you can go ahead. What do you say?" The would-be suicide agreed that the proposition was fair, and climbed down off the concrete rail. Arm in arm and in deep conversation the two men walked off the bridge.
**:F
In about fifteen minutes they came back, walked to the place where they had first met, AND BOTH OF THEM JUMPED OVER ! :k**
The trouble was the wrong man was the best salesman. +**
This is the way a big sign reads alongside a highway in West Texas: "This is God's country; quit driving like hell."
**t<
A man is drunk, says the modern definition, when he feels sophisticated, but can't spell it. ***
The suicide left a note behind, saying he was taking ofr because he had discovered he had no more chance in this
world than a bow-legged girl in her own home town. ***
"The ladder of life is fult of splinters," says Uncle Eph' "but they don't hurt you none when you're climbing up."
The employee who *orL" n..U ."U earnestly at his job, and gives his boss the best he has in him, has nothing to worry about. Then, some day, he may become the boss and work sixteen hours a day and have everything to worry about.
It is worthy of note ,n", an" ,rlora ,rr""".sful magazine of recent times published and edited exclusively for parents, was founded and edited by a bachelor. llowever, he saw the light and married later. Sold himself the idea, I guess. ***
Honey, according to reliable information, is the one useful product that has never been over-supplied. While the vinegar supply is generally in surplus. fs there a moral there?
*tt
"Any old beer bottles for sale, lady?" asked the secondhand man of the sour-faced wornan at the kitchen door. "I don't drink beer," she sirapped at him. "Well then, any vinegar bottles?" he wanted to know. ***
There are over two and one-half million automobiles in the country today equipped with radios. There's an idea that really grew. And the number of cars sold with radio equipment grows constantlY.
td<*
Just to give you a rough idea of what some people think about advertising, the Lydia E. Pinkham Conrpany has been spending 86 per cent of its GROSS income for advertising. I'm satisfied some of my lumber friends will think that's over-doing the thing a wee bit.
t**
Lots of mathematicians debate whether our bank deposits have been rising or dropping. At the close o'f 1932 the total deposits in the national banks of this country were thirtyeight billions of dollars. In the middle of 1936 the total passed fifty billidns. One school of pencil pushers says this is a large percentage increase. Another school calls attention to the fact that the 1936 dollar is only 59/o of the value of the 1932 dollar, so we have in fact suffered a loss, if gold value is still a basis of measuring worth. I really can't say,
myself. If I can get some of them, I'm going to be content to count's6-n9f weigh'em. 't**
And there is another school of thought which says that prosperity has undoubtedly returned, because the discarded cigar butts in the gutters are an inch longer than they were two years back.
rt**
Someone wants to know if there is any law to prevent the Chinese barber in San Francisco's Chinatown from putting up a sign over the door, "The China Clipper"?
There may be some doubt as to the United States still being "the land of the free," but it is mighty certairi that Mr. John Citizen of "the home of the brave" is going to need all his bravery when he faces his tax bill from now on. According to the Dallas News, poor John Citizen is going to have to pay 102 Federal Taxes in l93Z on ..just about everything he sees, feels, hears, or tastes." They could have added "wears, uses, or possesses."
A tax giant of staggering proportions moved into all our homes, Iives, and businesses on January first when the Social Security law became efiective. And he came to stay. He will be a permanent boarder. He may be changed a lot, but he will never be gotten rid of. Regardless of what the employee or the employer thinks about it, from now on the social security taxes will have to be paid in ever-increasing volume. It will in time become a pot,.the like of which was never dreamed of before in this world. In a few years every worker will be having three dollars deducted from every hundred he earns, and the employer will be matching that amount, and sending it all to Washington. Six dollars a hundred out of all wages and salaries. ***
A generation hence, so say the Social Security pencil pushers, that pot will reach a size of sixty or seventy BILLIONS OF DOLLARS. Who's going to take care of that much money? And who's going on his bond? And what could the bondsman do if he skipped? And how would you like to see Tammany handling that pot?
Mr. and Mrs. Arthur B. Griswold moved into their new home at 99 Santa Rita Avenue in the Forest Hill district of San Francisco shortly before Christmas.
The exterior is of brick veneer, and all the lumber that went into the construction of this beautiful home was kiln dried and came from the plant of C. D. Johnson Lumber Corporation, Toledo, Ore., for which Mr. Griswold is Northern California representative.
All lumber from the first floor down was pressure treated with creosote.
Bv F. \7. Marlow, District Director, Southern
['he comparative brightness of the present outlook tends t,r dull the recollection of t,he distress in which home owners ancl the lumber industry found themselves but a few short years ago, or prior to the passage of the National Housing Act. An average of 26,000 single-family residences were built in 1932,'33 and'34. This was a significant drop in lumber consumption from the 1926 to 1929 level, but like the $5.0O offer from the soap factory for "Old Dobbin," we had to take it.
Lumbermen and the construction industry welcomed 1935 rvhen the score sheet at the end of the year showed m,000 homes provided. Residential lots and home properties began to take on the aspects of stabilized value. Builders appeared at yard ofifrces and lumbermen's advertising seemed to be effective.
Many lumbermen suddenly discovered that they owned something the prospective home builder wanted and could buy now that some of the hazards of building finance had been washecl aside.
Some believed and some laughed when the press carried a quotatron from Federal Housing Administrator, Stewart McDonald, on March 9, 1936 in which he estimated "250,000 non-farm dwelling units would be built in 1936." The year is over-the records are not complete, but enough have been received to show that 27O,W dwellings have actually been constructed. Administrator McDonald says, "If this estimate is in error, the error arises from understatement rather than over-statement."
Lumbermen themselves are the best judges of what this volume of new home construction has meant to their business. The c.onstruction industry has been completely rehabilitated. All types of business or commercial endeavor have felt the surge of the rapidly returning purchasing power which this building program has produced.
But rvhat of the future? Administrator McDonald, after making a complete check of each insuring office of the Federal Housing Administration in the United States says, "On the basis of all the information at our command and the most reliable opinion we can secure, there will be an in-
California , Federal Housing Administrdtion
crease in 1937 of approxim ately 5O/o over the number built in 1936." Which means that about 400,000 dwellings rvill be the contribution to the welfare of the nation during 1937. That is hardly equal to the number produced in 1929'
Any estimate must necessarily depend upon a numl:er of elements regar<ling which certain assumptions have to be made. Four-hundred thousand new dwellings will be built during 1937 provided:-
(1) That no considerable decline occurs in the volume of industrial production and the consequent volttme of incomes in the United States.
(2) That the present supply of funds for financing new construction is not apprec:ably reduced.
(3) That the cost of building does not rise so sharply as to constitute a major deterent to building.
On the other hand we have some powerful forces operating to induce a larger volume of new home construction in 1937 than was introduced in 1936. Simply stated, they are these and every business man will readily recognize them :
(1) The increasing volume of incomes arising from high rate of industrial production and the grolving volttme of business transactions.
(2) The abundance of credit available on relatively easy terms and for long Periods.
(3) Rising rents in residential properties.
(4) An increasing demand for ciwelling units in excess of the existing supply.
The Southern California oftice of the Fecleral Hottsing Administration is ready to share its responsibilitres in the realization of a substantial, new construction program' The underwriting procedure has been materially simplified and processing time has been cut to the minimum rvhich care and good business will permit.
A further knowledge of the procedure of the Federal Housing Administration and its advantages to the home owning public by lumber and material merchants and their salesmen, and a little study of present trends in the home building market cannot help but produce profitable business for lumbermen in 1937.
James Cuzner, president of Kerckhofr-Ctzner Mill & Lumber Co., died at the home of his son, Guy L. Cuzner, in Los Angeles on January 12. He was born in Ottawa, Canada, and was 88 years of age.
Mr. Cuzner was associated with the lumber business in California since 1869 when he went to work for the Caspar Lumber Co. in Caspar, Mendocino county, after making the trip to the Pacific Coast around Cape lIorn. lfe was with the Caspar Lumber Co. for over four years where he was employed in various capacities; in the woods, mill, store, shipping department, and finally superintendent.
The Caspar Lumber Co., owned by J. G. Jackson, also operated the Jackson Lumber Co. yard in Los Angeles, and in 1874 Mr. Cuzner was sent to Los Angeles to manage it. At that time the yard was at First and Alameda Streets. Later the firm name was changed to Jackson, Kerckhoff& Cuzner, and afterwards Mr. Cuzner and Mr. Kerckhoff purchased Mr. Jackson's interests and the name was changed to Kerckhoft-Cuzner Mill & Lumber Co. His only son, Guy L. Cuzner, is general manag'er of the company.
Mr. Cuzner is survived, in addition to his son, Guy L., by two grandchildren, James A. and G. Edward Cuzner; two great-grandchildren, Irene H. and James A. Cuzner, Jr.; a brother, Robert L. Cuzner, all of Los Angeles; and three sisters in Canada, Mrs. Emma Robertson, Mrs. R. Doner, and Carrie Cuzner.
Funeral services were conducted from the Wee Kirk o' the Heather, Forest Lawn Memorial Park, Glendale, Thursday afternoon, January 14.
"We have adopted the policy of shipping only kiln dried shingles, or shingles air dried under cover, to the trade," said Parker Mclntyre of W. P. Mclntyre & Son, Fortuna, Calif., manufacturers of Redwood shingles, shakes and split products, recently.
"Our experience has proved that wet shingles will not give the same satisfaction when shipped into territory where low humidity prevails as either kiln dried or air dried shingles. Our dry kiln capacity is 1,40O squares per loading, and this with our facilities for air dryrng under cover gives us ample drying capacity to take care of our output."
Mr. Mclntyre is the son of the late W. P. Mclntyre, founder of the business, which was established back in 1898. The plant has been completely modernized, and is now one of the most up-to-date in the country.
H. W. Aldrich and H. B. Cooper of Aldrich-Cooper Lumber Company, Portland, Northwest office of WendlingNathan Company, San Francisco, recently spent a few days in San Francisco on business
A. B. "Bert" Johnson, Jt., A. B. Johnson Lumber Company, San Francisco, took in the annual Rose Bowl football game at Pasadena on New Year's Day.
Calaveras \07hite portland cement is supplied fresh from our Pacific Coast plant to our dealers. The price is low because shipping, handling, and warehousing charges are at a minimum. 'S(/e are the only'$Testern manufacturers of white portland cement.
Calaveras White is excellent for use in stucco, tettazzo and cast stone where clear white or varied colors are desired.
Other C alaaeras C ements are:
Calaveras Plastic Eady Hardening cement-excellent fot waterproof exterior plaster and arly strength concrete.
Cdaveras Regular Cemmt-widely used in California and Nevada. Recog' nition of its quality is indicated by its use in such projects as The San Francisco-Oaldand Bay Bridge and The American Canyon Highway Cut-Off.
Calaveras Pumicite Cement----a new pordand-puzznlan ceflent designed espe' cially for canal linings.
The annual convention season is again upon us. No dealer can afford not to attend his regional and state conventions this year. The programs are too important. They affect directly every dealer's volume and his profits. That is why I have chosen the above title for this message. I have been tremendously impressed this past year with the wonderful opportunity before us in the construction of housing-so much so that I have felt it offered a direct challenge to the building industry to make an intensive drive to supply the homes in the low cost field where the need is so great. I have felt that unless something is done at once to concentrate on this program, we may be confronted with a kind of competition which, once having been initiated, may have a direct effect upon our business.
fnnumerable times this past year we have seen stories in our leading.newspapers about plans of prefabricators, mass production advocateso and social workers, for solving the housing shortage of the country. These plans have been presented to the President of the United States. and publicized throughout the nation. Some of them have been so radical that they have fallen of their own weight. Others have been impossible of substantial fulfillmBnt,largely due to technical and marketing difficulties and lack o-f public acceptance. But throughout it all I have felt the challenge to our industry, which in the past has built homes to co-nform to the demands of the home-buying public. Unless we as building material dealers get up on our toes, we may awake some day to see our markets going to others rvh-o are more l_g_giressive and who sense the opportunity now offering. We dealers well know that rt is p-ossible ior the building industry to build good homes at moderate prices, using existing methods of construction; we know, too, that all experimentation in the prefabricatron field has not been able to demonstrate that mass production either at produc- tion or building site can compete with individual constructron.
Thro-ughout the year we have seen repeated attacks upon the building industiy-statements to the efiect that ii is incapable of supplying the low-cost housing field. We know, of- course, that this is not true-but does the public know it ? I think it is directly up to our industry to show these ' proponents of mass production and prefabrication that we as a group can and.will build good homes at low cost for the moderate incorne group.
We have alreaily p-oi,qted the way in the recent demonstration near Washington, the nation's capital. Three demonstration houses were erected by the lumber industry for the prime purpose of denronstrating to the public the-very thing others hacl said could not be done. This demonstration has proved that the.problem of providing substantial hous-
ing for the low income classes in this country can be solved by the lumber dealers, local contractors and others; that intelligent planning makes it possible to erect these homes, paying local labor prices, local material prices, and observing standard construction practices and sell them at a profit, and at a price that the low income group can afford to pay. The project also developed that the home-buying public has a most keen interest in such houses, and hundreds of demands were made that the industrv build more of them.
Small house planning was first undertaken by the Federal Housing Administration, whose experts designed and released to the public in a'booklet entitled, "Principles of Planning Small Houses," a group of several low priced homes ranging in price from $1200 to $2500. When the booklet was first released. there was considerable doubt in the minds of many builders that the houses could be built in the price range stated. The National Lumber Manufacturers Association decided to test the plans of the F. H. 4., and build three of the houses near Washington. The result was three modern, attractive small frame houses. Two of these, including the land, all graded, sodded and with shrubbery, were sold for $3520, and the third, for $3980. One of the houses is a comfortable four-room frame cottage; the second is a two-story four-room house with a dining alcove; and the third is a six-room Colonial. The houses are complete, with all the usual conveniences. They have basements, are papered throughout, and have heating plants. Within two weeks from the time the ground was broken, the contractor who was doing the job had 343 applications from prospective buyers. The'contractor was so swamped that he was finally obliged to refuse flatly any additional applications.
Here was demonstrated what could be done. and it was proved that the public was demanding just such homes. IJnquestionably, this same demonstration would show similar results if undertaken in other communities. So what are we going to do about it?
Through our national, regional and state associations, we inaugurated a "LET'S MAKE IT A THOUSAND" program. Immediately after the announcement of this program the entire industry became enthusiastic about it. A joint meeting between officers of the National Lumber Manufacturers Association and the National Lumber Dealers Association was held early in December. Federal Housing officials sat in and plans were set in motion to build one thousand such demonstration projects in one thousand communities. Ground will be broken on March lst, and the plans are to open the houses simultaneously on May lst, with a nation-wide radio hook-up.
Lumber dealers throughout the country will be invited to partiiipate in this prog'ram. Their cooperation is urgently neecled to make it a success. The regional and state associations have planned to make the program one of the high spots of their conventions. Displays of the low cost homes will be available for viewing by the dealers. Housing officials will be on hand to explain and to lend every assistance. Your lumber association executives will also
ation will send representatives who conducted the success- ful project in Washington to the conventions to give firsthand advice.
This program will be a splendid contribution of the organized lumber industry to the solution of the housing problem,. and I h_ope every lumber dealer in the country will participate. Let me urge you to attend your local regional and state association conventions. Learn first-hand what your associations and the Government are doing to help you sell building materials.
. Following are the conventions at which dealers may get information on the program :
Mountain States Lumber Dealers Association, Antlers Hotel, Colorado Springs, January !4-16.
Middle Atlant;c Lumbermen,s Association, Bellevue_ Stratford Hotel, Philadelphia, January 19-21.
Northwestern Lumbermen's Association, Auditorium, Minneapolis, Minn., January 19-21.
Ohio Association of Retail Lumber Dealers, Deshler_ Wallick Hotel, Columbus, O., Ianuary fu22.
West Virginia Lumb_e_r & Builders Supply Dealers Asso_ gi_atjon, Daniel Boone Hotel, Charleston, W. V".
25-26.
association, Hoter
Southwestern Lumbermen's Association, Municipal Audi_ torium, Kansas City, Mo. lanuary 27-29.
Iowa Association-of Lumber & Buildine M rliseum, Des l\{oines, Iowa. Februarv2-4.
Lumier Buildine
rowa.f\ssocratlon ot L_umber Building Material Dealers, Coliseum, Moines, February2-4.
..Michigan Retail Lumber Dealers Association, Civic Au_ ditorium, Grand Rapids, Mich. Februarv 2-5.
Illinois Lumber & Material Dealers Association, Stevens Hotel, Chicago, February 9-ll.
Retail Lumber Dealerl Association of Western pennsvl_ vania, Fort Pitt Hotel,_Pittsburgh, pa. February l}_lr.'
Tennessee Lumber, Millwork-& Supply Deal6rs Associ_ ation. February 12.
Wisconsin Retail Lumbermen,s Association, Auditorium, Milwaukee. Feb. 16-18.
_ Virginia Lumber & Building Supply Dealers Association, John Marshall Hotel, Richmond, Vj. -Februarv 1g_20.
Western Retail I-umbermen's Association, blympic Ho_ tel, Seattle, Wash. Februarv 18-20.
--Kentucky R_etail Lumbei Dealers Association, Brown H9!"1, Louisville, Ky. February 23-26.
Nebraska Lumber Merchanti Association, Fontenelle Hotel, Omaha, Neb. February 24-26.
- -AhblT1 .Building l\{aterial' Institute, Birmingham. AIa. March 1O-11.
New Jersey Lumbermen's Association, March 1g-19.
Florida Lumber & Millwork Association. March 19_20.
Lumbermen's Association of Texas, April 14-16.
Thus at these meetinCl o{ thousands of buildirrg material dealer.s.will be presente.d a housing plan which in"my opin_ ion will result in a nation-wide home building progi"*'or, such a scale as we have little dreamed of. "AttJna l,oui conventions and get the story first-hand ! Get into the picture and let's show the country that we as dealers will not have it said that we cannot take care of the countrv's housing needs. LET'S SHOW THEM !
Owen L. Gibson, secretary-treasurer of White Brothers, hardwood dealers. San Francisco, retired pecimber 3l after 4O years' service with the company. He startpd'as office boy and worked up to the position he held fqr fn4ny ypars.
Mr. Gibson is succbeded as secretary-treasHrer by C. S. Lean, who has been about ZO years with the;firfn,
..\UTOLMANIZED LtJMBER,''
mark shown above, is sold only channels of lumber distribution.
identified by the tradethrough the established
"WOLMANIZED LUMBER" is a certified, quality product of well-established merit, and one that adds prestige to the dealer's line.
Lumber dealers who recommend and sell pressure-rreated "ITOLMANIZED LUMBER" offer more than just "treated yeed"-3[ey sell a well-known, nationally adver tised, branded product.
The "WOLMANIZED" trade-mark is a warranty of character and reliability that safeguards the consumer as well as the dealer against imitations and substitutes. Recommend and sell "WOLMANIZED LUMBER"-1hs trademarked lumber pressure-rreared for prorection againit decay and termites.
A CERTIFIED TREATED LUMBER FOR
The white man never fully understands the psychology of the noble red man.
A gentleman touring through Arizona one hot day last summer came upon a ponrerful-looking Indian brave riding along sleepily astride a pony, while twenty feet behind him, kicking the desert dust with every step, rvas a squaw with a heavy-looking pack on her back. It roused the ire of the
white man, so he pulled his car to a stop alongside the pony, and in disdainful inquiry asked of' the brave:
"Why don't you let the squaw ride?"
The brave looked at him in complete surprise for a few moments, then answered as the Indian is taught to answer, directly, truthfully, and in the fewest possible words:
"She ain't got no pony."
Jas. B. Overcast of Strable Hardwood Company, Oakland, chairman of the Chrlstmas committee of East Bay Hoo Hoo Club No. 39, reports that th'e campaign for the Good Fellowship Christmas Fund went over the top when lumbermen and millmen of Metropolitan Oakland and the San Francisco Bay district subscribed for 363 "Shares of Happiness" in the fund, making available a net amount of $509.26. One hundred and two firms and individuals subscribed.
The fund is now in the hands of the admlnistration and disbursement committee, which consists of Miland R. Grant, chairman, Gordon D. Pierce, Carl R. Moore, secretarytreasurer, C. I. Gilbert and B. E. Bryan. Disbursements will be made by the committee at their discretion to lumbermen who may be in need.
At the meeting of the San Francisco Lumbermen's Club which will be held at the Engineers' Club, Monday noon, January 18, the sound film of the Western Pine Association, "Ffarvesting the Western Pines," will be shown'
C. E. DeCamp, vice-president of Caspar Lumber Com. pany, and veteran of the Redwood industry, was the guest of honor at the Christmas party of the Redwood Lunch Club, held in the Tapestry Room of the Palace Hotel, San Francisco, December 23.
Mr. DeCamp was presented by the members of the club rvith a Redwood chest of cigars.
There was a full attendance of members. Jim Farley, of The Pacific Lumber Company, San Francisco, chairman of the club, presided.
Caspar Hexberg, Union Lumber Company, San Francisco, was the speaker of the evening.
P. T. Burns has been appointed manager of the Industrial City Lumber Company, South San Francisco, succeeding T. A. Douglas who resigned to take the management of a San Francisco yard.
Mr. Burns was formerly manager of Vallejo Lumber Company, and was for many years manager of Kern County Lumber Company, Bakersfield'
A novel way of wishing a group of wholesalers in San Francisco, Portland and Eugene a happy New Year was taken by the Ingham Lumber Company of Glendale, Ore., when they put in a conference call on December 3O to have all of the group on the teletype at the same time.
They had a lot of fun in doing it this way, and possibly hadn't anticipated the amount of joshing and byplay between members of the group after the greeting had been delivered and acknowledged by each. For instance, when Howard Gunton announced he would go fishing in Clear Lake over the holiday and Ben Byrnes cast doubts on both his ability as a fisherman and his probable story as to the results.
The group included Wendling-Nathan Company, San Francisco; Hill & Morton, Oakland; MacDonald & Harrington, San Francisco; M. J. "Ben" Byrnes, San Francisco; Lamon-Bonnington Company, San Francisco; Consolidated Lumber Company, Eugene, Ore.; Edward Hines Pacific Company, Portland, and E. K. Wood Lumber Company, Portland.
D. R. "Dud" Else of Sudden & Christenson, San Francisco, and Mrs. Else visited Los Angeles over the New Year holiday, and while there took in the Rose Bowl game at Pasadena.
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Back in the late sixties the lumber schooner Newport sailed from Trinidad, California, for Newport Harbor with a cargo of redwood lumber sawed in the mills of the Hooper Brothers. lumber dealers of San Francisco.
A,rrived in the Orange County port, the master of the Newport made arrangements with the McFaddan family of Santa Ana to take tl-re cargo in barter for produce.
A few years later, in 1872, the schooner Alice was launched to share with the Newport in this ever increasing trade. For ten years these schooners sailed up and down the coast, unloading their lumber carg'oes at Newport and, exchanging therr through the McFaddans for produce. \Me don't know what the price schedules were, but they might have read so many crates of garden truck, so many boxes of fruit, or so many gross, of eggs per thousand feet of lumber at the shipside
This bartered merchandise was sold on the trip north, calls being made at Santa Barbara, Monterey, Santa Cruz and San Francisco for this purpose.
The Hooper brothers, six in number, had come to California between 1849 and 1854, and four of them engaged in the lumber business. Their first ventures were at Sacramento, and soon.we find.them barging lumber from their Sacramento yards down river 100 miles and dcross the bay to their new yards at Spear and Market in San Francisco.
The next step in their development was the purchase of extensive timber lands in Hurnboldt County and the erection of a mill at Trinidad, 25 miles North of Eureka. During the first years of their logging operations oxen were used to haul the logs to the mill. But soon their business increased to the point where more rapid transportation u'as required, Rails and cars were brought aound the Horn from Philadelphia, and the first Baldwin locomotive to be used on the West coast was purchased to haul timber.
And so it was that the four famous brothers, John A., F. P., C. A. and George W., furnished much of the timber and boards that went into the building of early San Francisco.
In 1883, seventeen years after the establishment of their San Francisco yards, they entered the Southern California market in an extensive way, with their own yards and sales force.
Strangely enough, the establishment of the business at San Pedro resulted directly from the development of mining in Arizona. In 1882, the mining boom at Tombstone was creating an extensive market for timbers, and a representative of Hooper Brothers was sent to the Arizona City to take care of the orders that were pouring into the San Francisco offices at the rate of four to six carloads daily. It was immediately apparent that a great saving in shipping
costs could be made if the lumber was brought to Southern California by boat, and thence into Arizona by rail.
To meet this necessity the San Pedro Lumber Co. was incorporated January 5, 1883, by the Hooper Brothers, incorporation papers being filed in San Fancisco. Yards and shipping facilities were established on the slough which later became the main channel of San Pedro harbor, and the original lGacre site is still owned by the company-the only privately owned tract on the main channel.
At the time the company was established (first lumber yard in the Harbor District) there was no port of San Pedro. Even the shallow draught lumber schooners unloaded their cargoes in the open roadstead just inside Point Firmin, and the lumber was lightered up the slough to the company's yards.
So successful was the first venture that the new company immediately began to expand. Toward the end of 1883 a yard was opened on the company's present site at Compton, and in 1885 the Whittier yard was established. The following year yards were opened at Second and Alameda Streets, Los Angeles, at Florence and Alameda, and in Upland, Ontario, Monrovia and Artesia. In 1888 the yards at Huntington Beach and Beaumont were built.
From that date the story of the San Pedro Lumber Co. has been one of continuous growth. The Hooper Brothers remained active in the company until their deaths. John A. Hoo.per, last of the brothers to pass on, was still working and personally controlling his many large interests when death overtook him in his 88th year. At that time he was president of the First National Bank of San Francisco and chairman of the board of the Crocker First National. He also was the largest individual holder of Market Street property, and had extensive steamship interests, acquired
chiefly during the World War. He was one of the original owners of the Hope Ranch in Santa Barbara.
Charles A. Hooper founded the city of Pittsburg, California, and organized the Columbia Steel Corporation and the Redwood Manufacturers Co.
The directing heads of the company are men of many years' service with the organization. Albert B. McKee, Jr., who became general manager of this $2,000,000 corporation January 1, has been with the company 16 years. His first job, at the age of 18, was bucking lumber in the :Los Angeles vard, and he has served in every department of the business. In 1928 he was made sales manag'er, in which capacity he served until 1935, when he became general manager of retail yards. During 1932 and 1933 he sold more than a quarter of a million dollars worth of materials in connection with the Los Angeles aqueduct. In 1936 he became a clirector of the company. Today Mr. McKee (known to the trade as Bert) is 34 years of age, and the youngest general manager of a major lumber company in the United States. He has served as a director of the Junior Chamber of Commerce, and is a member of the California Club.
Mr. McKee succeeded T. L. Ely, who retired January 1, after continuous service of almost 40 years, having joined the organization in 1898. J. C. Jenkins, formerly credit manager and now assistant general manager, came with the company in 1912.
The progressive spirit of the company, typified by the activities of the Hooper Brothers during the early days of California, dictates the present policies of the organization. Earlv last vear the San Pedro Lumber Co. embarked on a
HEA.D SALES OFFICE, PORTLAND, ORE.
program of expansion and reconstruction which will include a, number, of new units. First step in this operation was the complete rebuilding of the company's Compton yard. The new plant, with handsome salesrooms and offrces, was opened in April, and soon thereafter a new plant at Whittier was ready for business. Extensive alterations and im-
This airplane view conveys some idea of the size and extent of our plant-with the largest capacity of any car-and-cargo mill in Oregon. We hope it will give an impression to you of our complete modern facilities for giving prompt and satisfying service to wholesalers and dealers on their requirements for SoIt Old Growth Yellow Douglao Fir and Sitka Spruce. Cargo and rail shipments. Weekly sailings to California ports; packaged lum.ber stowed even lengths and widthe. Durtng the present shipping tie-up ate a.re making immeiliarc rail shiy tnents to Calilornia on Yellow Fir Uppers and Commons.
BRANCH SAIJS OFFICES: Su Fmds
The company now announces complete reconstruction of tl-re principal Los Angeles yard at 16th and Central, where new offices, salesrooms and yard will be constructed. An extensive program also is under way at the Wilmington yard, to include a new warehouse, 250 by 55 feet for bulk merchandise, new display fooms and windows, and an auditorium seating 10O. E. W. Huffman was named manager of the San Pedro yards on January 1, with F. W. Bishop as assistant manager.
During the last few months the San Pedro Lumber Co. has been named regional distributor for two important lines-the glass blocks manufactured by the Owens-Illinois Glass Co., and prefit woodwork, including the famous Silentite rvindow, manufactured by the Curtis Companies of Clinton, Ia.
A cornplete stock of air-seasoned or kilndried shingles ready for irnrnediate delivery.
AnOld Timer* Looks Back on the Lumber Business in the Los Angeles o[ a Ouarter Cent.rry Aso and More**
All lumber deliveries in Los Angeles, and all of Southern California for that matter, were made by horses and wagons. A delivery to Hollywood was an all day trip for a team. Every lumber yard had its "pile behind .the barn" as Eugene Field so well puts it. and-the flies. That period is just as well behind us, if you know what I mean, but some of those pure blood percherons were beautiful animals. Some day some smart retailer is going to put a team of them into delivery service for advertising purposes; they will do him more good than the old reliable business getter of giving an extra 5/o.
Harry Jackson was secretary of the Los Angeles Retail Association.
W. J. Kengel had a retail lumber yard at Slauson and Vermont where Sears Roebuck is now. C. A. DeCoo had it later, but more about him later on.
Frank Reitz had the Los Angeles Mill and Lumber Co. at 6th and Utah Streets, and had a one cylinder Pierce Arrow Motorette to go calling on the trade, but kept a horse and buggy in reserve, in case he couldn't get the one cylinder working. My friend "Bud" was in knee pants at that time.
The Hammond Lumber Co. was called National Lumber Co., Ifarry Mcleod was Manager and Junius Brown was secretary.
Henry Patten had his office at 123 West Third Street and had lfis desk in the window up the short flight of outside stairs. "Friends of the Soviet" had their headquarters there later.
Pico Heights Lumber Co.'s (Old Man Guy) main yard was at 16th and Grover Streets with a branch called the Cahuenga Mill & Lumber Co.,'at what is now Beverly Boulevard and Ardmore Street.
Vernon Lumber Co. (the first of that name) was at 47OS Central Avenue.
Pioneer Lumber Co. was on Hollywood Boulevard and Mr. Patterson, the owner, had his one cylinder Tourist Automobile made at lfth and Main Streets, Los Angeles.
Holder Lumber Co. was at 37th and Vermont. George Walker later was receiver. George, where is that 1909 four
cylinder Haynes you used to be so proud of, no doors in front and cranked by hand?
P. J. Leaver with his main oflice at 2nd and Main Streets, and yard at Z0th and Long Beach Avenue used the slogan "We Lower All Bids, City or Country."
W. W. Wheatley's famous party at the Ship Cafe. Venice, when everyone had to put on roller skates ! And n.ho broke his arm ?
Joe Means used to sell lumber, and in a big rvay. Agent for Clark & Wilson, Peninsula Lumber Co., Albion Lumber Co., etc. Joe used to be the Alpine Lumber Co. in those days, all by himself, and what a hustler he was.
Hollywood consisted of one store !
"Trackless Trolleys" that ran from the end of the carline in Hollywood to the top of Lookout Mountain.
Jimmie Schultz w;th his lumber yard at 29th and Hooper, and how he got mad at everyone one day, and hung a big banner on a job he was furnishing at 4th and Broadway, "Not In The Lumber Trust !" Was there some scurrying around to get him to take that down ! ! !
E. K. Wood's office was at 4th and Spring Streets.
R. W. Brown, the peer of all salesmen for all time, agent for Sudden and Christenson, had offices in the Central Building. Remember when he had a collision with a street car at 24th and Vermont, with his Havers 6? How many of you remember that car?
George Guy and his Pico Heights Lumber Co. His slogan painted on the side of the sawclust bin, "Let us figure your bill, we will not (a picture of a bird) you." The old man claimed it was a gull, but everyone else said it looked more like a goose. Read that over again-do you get it ?
Alameda Street beyond 25th u'as just a narrow road on the East Side of the tracks. The saloon on the corner, sure you remember that ! What an oasis that was rvhen the next nearest one was uptown.
Hans K. Koebig had his lumber yard on East Jefferson near main, and his slogan "We do it up brown." Brown car, brown suit and hat, and all that sort of thing.
F. L. Morgan, the friend of everybody, was manager for
the Southern California Lumber Co. with offices in the Central Building, and the wholesale yard on Terminal Island. Let's not forget to mention his right hand man, Frank Crosier. Say, there was a fine man that none of us forget.
Consolidated Lumber Co. had their office at 6th and Main, W. W. Wheatley was manager.
Then our friend T. L. Ely had his headquarters as manager of the San Pedro Lumber Co. right across the street in the P. E. Building. Sure made it easy for the boys to make their calls in those days, a whole bunch of customers rvithin walk^ng distance of 6th and Main. Few salesmen had autos, so they either walked or took the street cars.
Chas. R. McCormick Lumber Co. office was in the P. E. Building. That's one for you "Wick."
C. F. Smith was secletary for the Retail Association. Let's not forget Hank Riddiford, while we are talking about secretaries. Say, wasn't he a real guy?
Remember Hicks Hauptman Lumber Co. ? Well, they used to sell a lot of lumber here from their mills. Don't forget John Cushing. St. Paul & Tacoma had their office here too.
George Duffy. Remember him and his yard at Jefferson and Main ? You old timers could write a book about "Old Man Duffy," couldn't you?
L. W. Blinn Lumber Co.'s office was on the second floor of the little Severance Bldg. at the northwest Corner of 6th and Main. Let's not forget our old friend of many years, Charlie Lynch. I can still see him in my mind's eye and remember his voice.
Blinn Robinson Lumber Co. marked the entrance of Chauncey W. Penoyer and the Pacific Lumber Co. into Southern Californ;a. Sold their retail business to the L. W. Blinn Lumber Co. Put in that whale of a redwood plant aiongside of the Consolidated Lumber Co. at Wilmington, ali iumber carried everywhere in the yard and shed by overhead monorail cars. Six or seven years later they junked the whole plant when the railroad was built into Humboldt County, and they could ship direct from Scotia. H. B. Worden was manag'er at first; later Junius Brown, was hired from llammond f,umber Co. How that boy could talk, remember ? Frank Lounsberry dismanteled most of the plant later on.
That reminds me of Lounsberry and Harris, first and 29th Streets where they are now; then rvith headquarters at Vermont and Santa Barbara Avenues. George and Walter
each with a new 4-cylinder White Streak Buick, and proud was no name for it when "she would start on the spark" after standing for a couple of hours. That must have been gasoline we used in those days, to do that ! George and Walter, then as now, always were glad to see you come in and salesmen liked to call.
Montgomery & Mullin was at 5th and San Pedro Streets. A fine old reliable firm, another place salesmen liked to drop in for a chat. C. H. Griffen, manager, now retired, after selling out his yard at Artesia to Barr Lumber Co., is living here in Los Angeles again.
E. J. Stanton and Son headquatters 'ivere at Sth and Alameda.
Dad Lounsberry and his l\Iagnet Lumber Co. was at 25th and Long Beach Boulevard. His partner, Fred Lyon. and that is where Curt Teagarden got his start, later to go into the Vernon Lumber Co.
Stimson Mill Co. had a yard atDth and Alameda Streets and an office at 3rd and Spring. Bill Jordan was manager. Old Timer remembers hirn well, as he was the first customer he called on to try and sell lumber. Too bad Bill passed on.
Southern California Hardwood and Manufacturing Co', first at 8th and Koehler Streets. There they built the first two Moreland trucks, as R. H. Raphael was owner of both companies. f,ater they bought out the old Hughes Manufacturing Co. at 15th and Alameda Streets. Sheldon Morris, manag'er for a great many years, is still selling lumber and panels in Los Angeles.
Haywards still were in Colorado, but Charlie and Homer soon bought the Star Lumber & Mill Co. in Long Beach, as their first location in California.
J. R. Hanify Co. was at 508 South Spring Street. Wilfred Cooper was agent.
Ganahl Lumber Co.'s main yard was on East First Street. Joe Ganahl, manager, and H. W. Isham, assistant manager. That is the desk where Frank Gibbs got his early trainrng. Isham later bought Joe Means' wholesale business, the Alpine Lumber Co.
Well, if the boys like this, there is more lvhere it came from! ! !
* Name on request.
** All the statements are bel:eved to be correct to the best of Old Timer's knorvledge and belief, but no guarantee is made.
and giving to the people who didn't bother to get, is that I do not despise genius-indeed, I wish I had a basketand giving to the people who don't bother to get, is that ful of it instead of a brain, but yet, after a great deal of everybody will wind up without." experience and observation, I have become convinced that
>r ,F r industry is a better horse to ride than genius. It may never
carry any oen man as far as genius has carried individuals, sam: "Does you refuse to pay me dat two dollahs r lent but industry-patient, steady, intelligent industry-will carry thousands into comfort and even into celebrity; you?"
Rastus: "Oh no, suh. Ah don't refuse, Ah just refrains." whereas genius odten refuses to be tamed and managed, and * * ,r often goes with wretched morals. If you are to wish for either, wish for industry-Julian Ralph.
Woman: "What can I do to have soft, beautiful hands?"
Beauty Specialist: "Nothing, Madame, and do it all day long!" ***
"Some folks uses big words de same as a turkey spread his tail feathers," says Uncle Eben. "Dey makes an elegant impression, but they don't represent no real meat." ,N<**
The following prayer was reported rendered during a service in Ontario:
O Lord, we approach Thee this mornin' in the attitude of prayer, and likewise o' complaint. When we cam to this lan' we expectit tae fin' a lan' flowin' wi' milk an' honey; but instead o' that we fin' a lan' peopled wi' ungodly Irish. O Lord, in Thy great mercy, drive them tae the uttermost pairts o' the earth; mak them hewers o' wood an' drawers o' water I gie them nae omuluments; gie them nae place o' abode; ne'er mak them magistrates, policemen or rulers amang Thy people; but if Ye hae any favors tee bestow, or any guid ian' tae gie awa', gie tae Thin ain, Thy peculiar people the Scotch. Mak them members o' Parliament, magistrates, an'rulers amang Thy people. But as for the ungodly Irish tak' them by the heels an' shake them ower the mooth o' hell, but dinna let them fa' in, an'the Glory shall be Thine. Amen.
rtr**
On one end of the line: "Hello. Is this Pine-tree tree, tree tree?"
At the other end: "No. This is Sprucefir fir, fir fir."
ttSorry, wrong number."
*t[,f
Two old men who till the earth
Stand and talk in selfless mirth. They are worlds apart in creed; But they have sown their fill of seed. There is no woman to impress At this late time with manliness. They have found and left desire, They need not veil their eyes with fire And look at one another keen As if two swords played in between.
Their eyes are naked, kind, and slow And shine with love the gods might know. Pride is over, passion done. They stand together in the sun And have no dignity to lose; They are unconscious of their thews; Age has quieted their wills
And made them beautiful as hills. Robert P. Tristram Coffin.
Rcprerenting in Southcrn Calilornia: Thc Paciftc Lumbcr'Company-Wcndling-Nathan Co.
San Francisco, Dec. 29.-Provided that recommendations by the Corps of Engineers, IJ. S. Army, are backed by federal appropriation, Humboldt Bay, California, will receive $238,000 for harbor improvements in 1937.
Out of that harbor is shipped more than seventy per cent of the exports of California redwood lumber and a large percentage of coastal trade.
The board of engineers reported that the most suitable plan of improvement would include widening of the Eureka channel to four hundred feet and the Samoa and Fields Landing channels to three hundred feet, dredging a turning basin six hundred feet wide and erght hundred feet long off the Fields Landing wharf, all to a depth of twenty-six feet. The bar channel is now maintained at a depth of thirtv feet.
Miss Anita Haskell, socially prominent Hollywood sportswoman, and William B. Jones, Owens-Parks Lumber Co., in the first Los Angeles air elopement of the new year, left the Union Air Terminal in a chartered plane on January 5 and a short time later were married at Yuma, Atiz., by Judge Henry Kelley, returning to Los Angeles by nightfall.
They were accompanied by two friends, Jan Buckingham and Shirley Barnes, and the couple attended a wedding luncheon in the Arizona city before making the return flight. Joe Lewis was the pilot of the "cupid air special."
E. K. Wood Lumber Co. announces that Al Privett has been appointed manager of their San Pedro and Los Angeles yards, and Harry Call has been made manager of branch yards and subsidiary yards in Southern California. 'Warren B. Wood, vice-president, will have supervision over all their Southern California operations.
A. E. Mclntosh, general manager of West Oregon Lumber Company, Linnton, Ore., recently made a business trip tq San Francisco and Los Angeles.
tlUtlllS0ll
Chrir. M. Vininger Manager and Sole Ownet
Telephone Glencourt a29t
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The executives of the lumber firms in San Diego organized, a social luncheon club last summer which has met every Wednesclay since last August. Glen H. Miner, Whiting Mead Co., is president, and Harry C. McGahey, San Diego Lumber Co., treasurer.
The Club is limited to only executives of firms operating in the City of San Diego. is purely social; no set programs take place at the meeting, and there are no business transactions. To insure every member being present at the meetings, they paid $15.00 each in advance when the Club was organized, which covered thelr lunches until the end of the year, and anyone failing to come simply lost that amount of money, which is retained by the treasurer' The
latter part of December, Treasurer McGahey announced they had $75.00 in the treasury so it was decided to spend the money on a final blowout and wind up the old year with a dinner.
The dinner was held at the Cuyamaca Club Tuesday evening, December D, and the following executives attended: Richard S. Walton, Century Lumber Co.; F. B. Culnan, Western Lumber Co.; Art Jensen, Dixie Lumber & Supply Co.; Harry Whittemote, Benson Lumber Co.; Jerry Sullivan Jr., Sullivan Hardwood Lumber Co.; Emil Klicka, Klicka Lumber Co.; Al Frost, Frost Hardwood Lumber Co.; A. B. Cadman, W. P. Fuller & Co. ; W. J. McDermott, McDermott-Miller Hardwood Co.; G. Frank
Nolan, Patten-Blinn Lumber Co.; J. Harold Peterson, Peterson Lumber & Finance Co.; Harry C. McGahey, San Diego Lumber Co.; Glen H. Miner, Whiting Mead Co.; Bill Cowling, Dixie Lurnber & Supply Co.; Orrie W. Hamilton, Lumbermen's Service Bureau of San Diego; H. E. Wyllie, Peterson Lumber & Finance Co.; Howard B. Oakleaf, Peterson Lumber & Finance Co.; Harold G. Smith, East Side Lumber Co.; R. H. Gurney, Dixie Lumber & Supply Co.; C. E. Freeman, W. P. Fuller & Co., and Frank O. Benz, San Diego Planing Mill.
The dinner was such a success the members decided to make it an annual affair in the form of a Gricliron Club as the event just naturally shaped itself around so that all the members came in for a good kidding for their activities on the part of their competitors. A special beverage was served, known as Fish House Punch, which the members thought might have been responsible for the good natured discussion that followed the dinner.
The old year cnded with the Club treasury broke, so the treasurer will again assess the members for the entire year's dues for 1937 to cover the lunches paid in advance. They are like the Chinese and clean up all obligations by the New Year.
Parker Mclntyre and Arthur Baldry of W. & Son, Fortuna, manufacturers of Redwoocl turned recently from a lGday trip to Los San Francisco.
Whoteralers ol
P. Mclntyre shingles, reAngeles and
The Wheeler Osgood l0-point SALES POLICY is helping many dealers make more door sales-and profits.
LAMIN,EX and WOCO guaranteed DOORS have l0 points ol superi- ority which assu_r_e customer satisfaction and build -repeat business. po y_ou know all the points in the 10-10 sales plan? Write for details today.
Orders large and small receive the careful attention of an alert, wide - awak e organizaition when vou intrust them to
Announcement was made this week by Edric E. Brown, manager of the Bark Division of The Pacific Lumber Company, of a change in name from Palco Bark to palco Wool fnsulation.
Due to constant development and refinernent the product
tisements typical of the series are reproduced on this page. The copy appearing in the Pacific Rural Press with a circulation of over 75,W and the California Grange News read by 17,174 farm homes.
According to reliable figures the spendable income for California farmers reached the amazing sum of $600,000,000 in 1936, over $1m,000,000 being net income after deducting fixed expense.
This gives the California farm family an income three times the nation's average.
Each year a good slice of this vast spending power goes for wasted heat escaping through the ceilings of homes.
No irivcstrncnt you can make will pay richer dividends in comfon and economy trttr to "Hcat-seal" your home with PALCO I(/OOl-insuletion. made from redwood bark, world's oldest living thing. For ncw or old homcs, Any onc can install it, If'you want real insulating cfficiency at low costinvestigatc!
I e.nt to knN hw PALCO WOOL cuts fucl billr. rcduce f,c htatdr. fril6 hm6 mfo.tdlcrumoc( rnd vintcr. fu. Cl p.6dt homc E ne hom l: r br...........,.,.........
has become more and more "fleecelike," and a change in name is made necessary to describe it mbre clearly.
Simultaneously with this announcement a campaign in California farm papers was inaugurated. Two of the adver-
It costs but a few cents a square foot to "Heat-tea!' your homc wiih a 4' thick. ncss of PALCO VOOL 'thc insulation that peys for irsclf"in the walls and ceilings. Anyone can install it..Fuel bills will go down.at once and you'll cnjoy real comfon. Then when ihe sizzling days of summer comc your homc will bc a cool retrcat from thc scorching sun. Don't delaylnvcstigate nowl €ilyoot.eo^[er,?calcz
By selling Palco Wool, Mr. Brorn'n points out that the lumber dealer can divert some of these lost heat dollars into retail lumber channels and at the same time help reduce the cost of living for the farmer.
The current farm campaign in California farm papers will be maintained consistently throughout the year and according to Mr. Brown is only a part of an aggressive campaign being planned by the company to boost Palco Wool sales.
Westwood, Calif.-The approach of winter marked the completion of a program of plant improvements by The Red River Lumber Company that was started early last spring. These changes, according to T. S. Walker, resident manager, affect the mill, the shipping department and the plywood factory and will result in an improved product, better service to customers. reduction of waste and loss of time and the maintenance of full employment through the midwinter months of heavy snows.
The dry kilns have been entirely replaced with a new installation of twentyfive two-tunnel units now completed and five more units are contemplated. The new kilns incorporate the latest improvements in automatic control of circulation, temperature and humidity. Uniform drying to a determined moisture content is producing
An emergency log storage of fifty million feet is now that is evenly seasoned and an average of half a million feet clecked at the mill while logging operations will be condaily is being turned out.
lumber
A new shipping shed 94x26O feet increases the capacity for under-roof car loading.
tinued at mill capacity until weather conditions force the camps to close. With a liberal allowance for excessive snowfall this log supply assures uninterrupted mill operation.
In the plywood factory changes in the system of preheating logs, remodelling of the veneer driers and a general realignment of equipment has increased production and made a more flexible operation. This permits full employment at all times in the three shifts that keep the factory in continuous production.
Lew B. Train, Long Beach lumberman, has returned from several months' trip in the East which carried him through New England and thirty other states. Mr. Train reports that the country is just starting on a building boom that rvill last for several years. Lumber products should be better advertised, he states.
Special Bulletin lssued Decemler 98,1936, bv the Philippine Mahogany Manufactuiers'
"For some time past the Mahogany Association, Inc., and particularly certain members of that organization, who are importers of Mexican and African Mahoganies, have been engaged in disparaging Phrlippine Mahogany, and not truthfully describing the status of Philippine and African Mahogany under the existing rulings of the Federal Trade Commission. Much of th:s propaganda has found its way to retail and wholesale furniture dealers, as well as to furniture manufacturers.
"The purpose of this bulletin is to inform furniture dealers and others of the facts. Possessed of these facts, you will knorv better how to interpret this propaganda and the motives behind -t. We are sufficiently confident of your American spirit of fair play to believe that you will treat any future attacks of this klnd with diminishing respect.
"In June 1931 the Federal Trade Commission, after consiclering some six thousand pages of testimony which included all the known facts and every shade of opinion regarding mahogany woods in general and Philippine Mahogany in particular, dismissed its complaint in the Gillespie case, and under the ruling in that case and the stipulations entered into by all the parties in interest with the Commission, our Philippine wood was held to be ent;tled to be known and described as Philippine Mahogany. The parties concerned agreed to use in all instances the word 'Philippine,' just as they always had, and as they always wlll.
"Before the Co,mmission decided the Philippine Mahogany case, it brought a case agairrst I. T. Williams and Sons of New York, in which their right to use the name mahogany to describe the several species of woods imported from Africa was involved. This case was also disposed of by the Federal Trade Commission under a stipulation by which the Williams Company agreed to always use the lvord 'African' with the word'mahogany' in the sale of their several kinds of African woods.
"Thus, the Federal Trade Commission's rulings established the names 'Philipprne Mahogany' and 'African Mahogany' as proper names for the Philippine and African woods respectively. This was done five and one-half years ago. Except in a few cases, which we believe were due to carelessness rather than intention, Philippine Mahogany furniture has been advertised and described as such.
"This Association insists that both Philippine and African mahoganies should always be designated as such, so that the public may decide for itself which of 'the several woods it prefers.
"More than two years ago the Mahogany Association, Inc., asked the Federdl Trade Commission to reopen the old Gillespie case. The Mexican Mahogany interests have given great publicity to their efforts to get the Commission to reopen this old settled trade fight. Some of the statements that have since been circulated have led to believe that the use of the name Philippine Mahogany has been prohibited. This is not the case at all. The Commission has not reopened the Gillespie case, and even if it did so, it would be reopen:ng a lawsuit which would have to be reconsidered in all of its complicated aspects before a final decision could be rendered.
"The facts, therefore, are:
"1. That both Philippine and African mahoganies may be described, advertised and sold as such under the existing rul:ngs;
"2. That the rvords 'Philippine' and 'African' are require<l to be used to describe respectively the Philippine and African woods:
"3. That it is good business, good ethics and in conformity with Federal Trade Commission rulings to use these distinguishing terms; and
"4. That you should not be intimidated or misled by propaganda circulated by a few of the importers of Mexi-
can and South American mahoganies, who are seeking to monopolize the word 'mahogany.'
"The term 'mahogany' has, since earliest colonial days, been applied to many different kinds of 'woods, without regard to their botanical classifications, brrt all of such lvoods have possessed a numl>er of properties and clualities in common, rvhich have become associatecl in the public m;nd rvith those of 'mahogany', After more than three hundred years of such elastic use of the word, it is manifestly too late to give selfish Mexican and South American mahogany interests exclusive rights to the term; it is not only right but also to the interest of the public and the trade to dlstinguish between the several commercial mahoganies.
"All of these woods have their proper places in the manrlfacture of furniture, for all of them are woods of merit: Philippine Mahogany, by its acceptance through the years, has established its place which it is entitlecl to hold uncler its ou'n distinguishing name.
"Call it Philippine Mahogany and be proncl of it, as \\'e are."
Miss Beverlv Twohy, daughter of Mr. ar.rd Mrs. Arthur Twohy, and Thomas J. Toohey, son of Mrs. Thomas J. Toohey, socially prominent yotlng Los Angeles couple, were recently united in marriage in St. N,Iary of the Angels church by the Rev. Ray O. Miller in the p1 esence of several hundred friends of the young couple and their families. Both attended the University of California at Los Angeles and are active in college circles. The bride r,vas given in marriage by her father, Arthur Twohy, well known rvholesale lumberman. Following the ceremony there was a reception at the home of the bride's parents.
Miss Ann Freeman was maid of honor, and the Misses Barbara Christensen and Maxine Ferner were bridesmaids. Lyle Thompson served as best man. Richard Twohy, Jerry Rose and Nort ood Smith acted as ushers.
Mr. and Mrs. Toohey spent their honeymoon visiting in Carmel, Monterey and at the Awahnee in Yosemite Valley. They rvill make their home in Los Angeles.
Henry NI. Aclams, Frank N. Gibl>s, August Schumacher and Roscoe B. Young, four members of the Anaheim Kilr'anis Club, have not missed attending a Club meeting in the past ten years. Mr. Adams, the first president of the Club, has not missed in sixteen years.
A member is permitted to absent himself from his own club if he attends some other Kirvanis Club meeting the same week, but among this group there have been very few "make-ups." Mr. Schumacher recalls a couple of times in the ten years, but Mr. Young, rvho has been secretary for a decade "just can't remember" lvhen he rvas not at a meeting. Messrs. Adams and Gibbs have attended Club meetings at distant points rvhen on business or on vacation. Mr. Young has also served as president of the Club.
Mr. Gibbs is president, and Mr. Adams vice-president, of the Gibbs Lumber Co. at Anaheim; they also have yards at Fullerton and Placentia.
To Get the Best in the \trforld BUYERS ARE SENT TO Ceylon for Saphires
Belgium for Laces
freland for Linens
Scotland for 'Woolens and COOS COUNTY, OREGON for Port Orford
Why not use THE BEST when it is so easily available to you?
Largect Producerc Band Sawn Port Orford C,edar
Alco Mfgrs. of Douglas Fir Lumber and Plywood
CoQUILLE, OREGON California Saler Agents
1026 Mills Bldg.
San Francisco . Telephone SUtter l3Ej Main Officc
Ralph L Smith Lumber Co.
r|35 Dlerkr Bldr. - Kans Clty, Mo-
Built [or load sizes ranging from 36'x36" to 66"x84" any length of load. Also spccial types for special needs.
Experienced lumber and building material man, wholesale and retail, would like position with well established lumber company in Los Angeles or vicinity. Married man. Has had experience in all branches of the industry and has managed retail yards doing large volume of business. Address Box C-646, California Lumber Merchant.
Man with 25 years' lumber experience looking for small yard to manage, or will purchase interest in same, or if investment not too large can arrange to purchase outright for cash. Answer Box C-645, Califqnia Lumber Merchant.
If you want to buy a lumber yard in Southern California' see us. We have a number to offer. Twohy Lumber Co., Lumber Yard Brokers, 549 Petroleum Securities Bldg.' Los Angeles. Telephone PRospect 8746.
Redwood Picket-Pack fences, a new effort by the California Redwood industry to meet a growing demand for modern merchandising of lumber products, will be available to every California lumber dealer by the end of January.
Fences are definitely in fashion, both in new home construct:on and improvement of older properties, but merchandising of fence material has been handicapped in the past by the inability of the buyer to visualize his product in a simple, understandable picture.
The new Redwood Picket-Pack brings simplicity to the desire for attractive home decoration. The consumer will no longer be required to reduce his needs from the per thousand board feet unit to lineal feet. Redwood PicketPack does that job for him, with 30 pickets to a pack, enough to build 10 lineal feet of fencing.
Redwood Picket-Packs are available in three point styles, Pointop, Beveltop, and Squaretop. Included in each pack will be instruction inserts, giving full information for the correct method of building the fence, together with suggested'combinations of the different point styles. Already more than 100 designs are Possible
The small size of the package and its ease of stacking requires littlg space for a sufficient stbck in lumber yards. P'cket-Packs may be ordered with any shipment of redrvood lumber.
Pacific coast paint concerns have been invited by the California Redwood Association to participate irr^ the mar' keting plan for Redwood Picket-Pick. Keen ihterest has already been shown by several of the major _co-mpalies .in preparing attractive displays of decorative finish for the riew Redwood fences.
For sal+established lumber yard on the Coast, in fastest growing community in Southern California. Location of property not suited to present owner. Will sell stock and equipment to bona fide buyer. Principals only. Will lease property. $8,000 to $10,000 capital will handle. Address Box C-644, California Lumber Merchant.
Good salary and commission to high class man. Must have l,ocal experience. Only hard working producer need apply. Address Box C-647, California Lumber Merchant.
Lumberman with manufacturing, wholesale and retail yard management experience wants position. Managed yard in California for several years. Can furnish references and will appreciate an interview. Address Box C-643, California Lumber Merchant.
Lady experienced in bookkeeping and estimating, desires a poistion with a lumber company. Will go any place. Address Box C-649 California Lumber Merchant.
In line with the outlook for increased demand for cement on the Pacific Coast durin g 1937, Calaveras Cement Company starts out the year with a plant expansion program involving the expenditure of more than $250,000.
Details of the improvements and additions that are now being installed at the company's San Andreas plant rvere given out by William Wallace Mein, president. and are as follows:
Cottrell precipitator to eliminate the dust nttisance at the plant.
A new grindrng unit for finished cement procluction. A Smidth dense chain system for the No' 2 kiln rvhich u,ill permit important fuel economies. The same installation has already been made in No. 1 kiln and has proven highly successful.
During 1936 the company built a 6-mile haulage road connecting the plant with the high grade lime quarry; purchased a 75 B type shovel; and installed Hummer screens in the raw mills which have effected increased production capacity for that department.
Upon the completion of the new units Calaveras rvill have greatly increased plant capacity, improved operating efficiency with a resulting rednction in production costs, and will be in a position to deliver in any amounts its new Pumicite cement r,vhich rvas recently introduced on the California market, in addition to its ordinary cement plastic and white cement products. This Pumicite cement is a high standard portlan d-puzzolan cement which in some parts of Europe sells at a premium over other cements.
LUMBER
Cbanberlin & Co., W. R.' tth Flor, Fife Bld3. ..,.......'.DOu3lu 5,1?0
Drnt & Runll' Inc. t Fmt St. ..............,...,.......sutter E85l
Dolbcer & Cano hnbcr Co., tfo Mcrchutr Erchen3r Bld3.......Suttcr 7l5a
Csm Lmbcr C.o,|t1 Californh St. ........'.....GArfield 501{
Hrll, Jamcr L., 1020 Millr Blds. .........'.........Sutter l3t!i
Humod Redwood Cmpany. al7 M6tronGry SL -....:......'.DOuglas 33Et
Holmcr Eurck! Lumber Co.. 1505 Flnmc|rl Centcr Bldt.......GArfield 192!
C. D. Johm Lubcr Corp2t0 Cellfomia StreGt........'.'.... GArfield 625t
MecDould & Heninttm Ltd.' fl C.lllonh Straet................GArficld t3t3
Moora Mlll & Lunbcr Co.' 52f Mrrtct StGt ................Exbrok a7{5
Prcific l.uber Cc- Tbc lo Buh st6i.....'......'...'...G^rfi.!d lttl
LUMBER
Red Rivcr Lumbcr Co.
315 Moadnal B|dt........,......GArfield 0f22
Suta Fc Luba Ca., fa Cdlfqltr Strut............KELny 20?a
Scbalcr 8n. Lumbcr & Sbtnglc Co. I Drumm St. .,......,..............SUttcr lZl
Shcvlh Pine Sales Co.,; fGf Moadac& Bldj.
Suddcn & Chrirtcmn, tlO Saaemc Strc.t.......,........GArfie|d 2t{a
Unlon Lmbcr Co., Cioe,kcr Bultdh3 ..SUttGr auo
Wmdllng-Natban Co., ll0 Merkct Strcct,........,........SUtter $tG
E. K. Wood Lunbct Gc, I Drunn Strcct..,.............,...KEerny 3710
Wcycrtecuer Sdcr Co.rlt Cdifmir Strct....,..........GArfield r'?{
Ziel & Co, rl Crllloraia Stret ............,Exbm& Sflf
LUMBER
Hill & Mqtoo, lDG.' ---Dmnbon it Wtr* ............^Ndtt rfa
Horan Lumbcr CmPuY, -- -bd e Alle Strcctr.............Glmrrt a..f
Pvnmld Lmbrr Sdc C.oa - ' hr Pacific Buildlnr ' '..GI*ncGrt t :l
E. K. Wood Lumbcr Cc. -- fi"a.rt"L & Kht SL............Fnritvrlc lll2
HARDWOODS
Strablc Hardwood Cor --- rrz- Firrt SrFGt.. :..'...........TEnplcbrr l5tr
Whitc Brcthcrr' -' -so g.gf Sircct ...............'..ANdocr lO0
HARDWOODS AI\ID PANELS
Forryth Hrrdrrcod Co., 3t5 Bayrbcc Btvd. ...............ATwrtn |ltt
Whlte Brotters,Fifth and Brcuu Strett .........Sutt.r ItG
3AI'H-DOORS_PLYWOOD
Niolai Dm Saler Co.. Oas ltth Stre.t ........,...........MI$ho ?tzl
Orcgon---Wuhin3ton Plywood Co, 55 Ncw Mmtgoncry Strcet..,...,GArfirtd D|!
Unitcd qtat.s Plywood Coa Inc., Itt Kaltaa Street ,.,,.,.........,..MArLd t$l
Wbeler-Oegod Salcr Corgonto, 30{5 l9th SL .,....................VA|crctr 22ar
CREOSOTIED LUMBER-POLES-PILINGTIES
Amgf-cqg Luntcr & Trcatirry Co., lll New Moutgonery St ....:.....SUtt r lzzs
Buter, J. H. & Co, 3it3 Montgdcr? St,,......,.....DOug!u !SS3
Hall, Janae L- lql! Mlllr Bldt. ...................SUriT tttl
PANEIJ-I}OOig.SAI'H
CriifmLa- BulHrn Suppb Co, ?tl lth Avc. ..,.. .Hlgrtc Otl
Wcstcn Du & Serh 6- 5th I Cyprcr Sti ...........,..LA}ci& tLr
BUILT.IN FIXTURES
Panm_wrt Built-tn Flxture Cc, l&17 Eart tzth Sr. ...,,.....:.....ANdder la0a
LUMBER
HARDW(X)DS
-.--erlo Avabn 8lvd. ". "'THmwall 3ll'l
Angto Califmia Lumber Co.
Eo&stavc-Bumr Lubcr Co.' 550 Chamber ol Commcre Bldg...PRopet |Zll
Chmberlin & Co.' W. R., -- 3ia w. Ninth'st. ....:............vAndtkc 0113
Dant & Russell, Inc.' - rBrtE. ?th -st. ..'...................TRiritv 6757
Dolbeer & Canm Luber Cotor Fidclity Btd3. ' '....VAndikc t?02
Dunning, W. D., l3s Cbambcr of Comcre Bld8...PRGFGI tr3€
Hmond Redwood CmPanY, l03l So. Brodway ............".PRcFct O$l
Hcumingc' E. W?04 So. Spring St, '.....'....'.....TRlnity 0&r
Holmes Eurcka Lumbcr Co., ?lr-?12 Archltct Bl&. ......'...Muturl lltt
Hova' A. L.. 70| So. Ir Brea Avc. ................YOrk ll6E
C. D. Jolrnm Lumber Ccp., 60t Petrcl"um Securltleg Bldt.. ..PRcpect 1165
Kellv-Smith CoOr-{22 Grrfreld Blds. ..,... Mlchigan E02l
Kuhl Lumber Company, Carl H., Ot Charnbcr of Oommercc Bldg...PRcpcd fr!0
l:wrence-Phillpe Lumbcr Co6iB Petrcleum Seryities Bldg....PRcpect 6f7l
MacDonald & Bergstrcfr, lnc., 73il Petroleum Smritlec Bldg....PRcpect ?lt{
MacDmld & Haningtm, Ltd.'
5,1? Pctroleum Scryitlcr BIdg....PR6Dect fl?
Pacific Luber Co- ltc m, lo. L Bna An. .,.........,....YOr& UO
Pattca-Bllnn hnbcr Co,
5i2r E. sth St. ....................VAndikc Zt2l
Rcd Rivc Lubcr Co., 7@ E. Slarm .CEntury Do7t
Reitz Co., E. L, 3&l Patrcleu Sesurider Bldg, ..PRo.pect ACt
Suta Fc Lmber Co., 31r Fip-cLl Ccntc Bldl.......VAndlka {.171
Scbafcr Brc. Lumber & Shlngh Co., rZi28 W, M. Garlud Bl&.........TRb1ty r?l
Shevlin Pine Salea Co-
32t Petmlem Securltiee Bldg, PR6p.ct 0615
Sudden & ChrlctenEon, 63lt B6rd of Tn& Bld8. ........TRinity !tl{
Tacma Lunber Salcs, d23 Petrcleum Seorltleg Bldr...PRcp*t ff0t
Unim Lurrbcr Co t23 W. M. Garlud Btdg...........TRidty zrs2
Wcndling-Natban Co., 700 Sq l, Bu An. ....,..,......YOrL ll6t
Wilklnsn and Bury, 3rE W. gth St. ...,..........,.;.,, TUcker l{31
E. K. W6d. Lmbcr Co., aTll Sant! Fc Avc. ..............JEficrro lll!
Wcycrhaeuc Salcr Ca., gAt W. M. Garland Bldg.........Mlchigan tE54
Cadwallader-Gibson Co., Inc., 3@t Eart Olrnpic Blvd. ........ANgelue tllil
Perfectio OaL Florlng Co., E20 E. mtb st. ........,,,...........ADamc t20t
Stanton, E. J., & Son, 2050 Ettt ltrh Stret............CEntury il2tr
SASH_DOORS-MILLWORK
PANEI.S AND PLYWOOD
Calilmir Pqcl & Vencr Co., 955 Sc Alamede SL........-........TRtilty It?
Haley Brc., Suta Moiq la Angeles Pbom ..,,,,........REpublic 0f0l
Kehl, Jnc W. & llon. l5i2 So Mycrr St. ......,.........ANgG|ulltt
Orego-_lYuhinstm Ptywod Co., 3lt West Ninth Strcet ......-.......TUckar l{31
Red Rivcr Lumbcr Co.. 702 E. Slauso
Unlted Srftcr Plywood Co., Inc,, , 1030 East fsth St. ......,.........PRopcctt01t
West Cort Scren Co., rr45 E. a3rd StGt ...........,...,,.ADrrru Ul0t
Wh*ler-Or3od Salca Corpcatioo, Zlsil Sammento SL ..............,.TUc|or rOCl
CREOSOTED LUMBER-POLES_PILINGTIES
Anerican Lulrbcr & Traatlng Co., lltltl So. Brodmy .,,........,..PRocpect 555t
Baxter, J. H. & Co.. d,l Wect 5th St ................Mlchi&! At{
And helps divert home owners' dollars into retail lurnber channels with the inauguration of an aggressive advertising program in Sunset Mag azirre, Pacific Rural Press, California Grange News, California Homes and other publications influencing present and prospective home owners.