The California Lumber Merchant - April 1932

Page 7

Su*Sth

Schumite is durability itself. It is a strong, fireproof plaster wall board that can be sawed or cut like wood without danger of breakage. Schumite assures stability in every construction. SCHUMACHER

ir, K / sc!!r]]!-!\ Devoted to tbe welfare of all branches of thc Lsnber Indu3trT,Mllt, Yard and Individual NO. 20 \Vc also publish :rt Houston, u'hich covers thc hrdex to .\dvertiscnrcnts, Page 3 APRIL I5, 1932 'l-exas,'l-hc Grrlf (-oast f-rrnrlrernrarr, -{nrc'rica's forcrrrost rctail lunrl>cr jourrtal, entirc Southwest aucl tr{iddlcr,r.est like thc sunshine covers California. vol-. t0.
Wall Board Corporation

The Paul Bunyan Pig Breadboard makes friends on sight. It is welcomed into the home and given a permanent and useful job.

Attractive and longJived advertising with Dealet's imprint.

Choice of two thicknesse s, 7 / 16" and, g/ 16"

To assist Dealers with advertising that reaches and pleases the consumer' RED RIVER makes the "Pigs" on a quantity production basis. Priced low as an advertising medium.

Order from Price Bulletin P-S-l

the

"A PiS in
Kitchen" EFFECTTVE ADVERTISING A,T LOW COST
PUT A PUT{CH IIV YOT]R ADT/ERTISIA]G
GlMNNW' THE JOHN DOE LUMBER CO. ,ruLWOS AND WDING MAT8RIS hl A*d !dd. tlrb- qbi& & Tnnne Is No Seurel WHEN YOU USE RED RIVER CALIFORNIA PINE .SPEChLItrS IN SERVICE' THE JOHN DOE LUMBER CO. MILIWOK AND AUILDINC MATERIAIS F-nl Ar. rJ Fan..rl $ Tn"h- W-n'& 4 SMITHVILLE. RHODE ISLAND
Fig. l-No Imprint. Fig 2-Dealer's Imprint. Fig.3-Red River Slogan, Dealer's Imprint.
CALIF ORNIA PINE PLYWOOD PANEL ln Lor Angeler-Factory and Truck Servicc The RED RIVER LUMBER CO. MILL, FACTORIES and SALES, WESTVOOD, CALIFORNIA Distribiling Yards MINNEAPOLIS CHICAGO LOS ANGELBS RBNO Sales Oftices 8O7 Hennepin Ave. Monadnoc& Building 7O2 E. Slauron Avc. 36O N. Michig.! Avo MINNBAPC'LIS SAN FRANCISCO LOS ANGELBS CHICAGO
Fig. 4-p.4 River Two-Color, One Side.

Any

April 15, 1932 THE CALTFORNIA LUMBER MERCHANT
OR
TANKS REDWOOD
DOUGLAS FIR
size, any shape. Our Tanlc Engineers will help solve your problems. When you have an inquiry, try us. Hamrnond Lumber Cmpaqg c c ( OUR ADVERTISERS D ,D t *Advettisement appears in alternate iscue. Arrociated Lumber Mutuals 9 Booletaver-Burns Lumber Co. ----, -- -------- 11 Booth-Kelly Lumber Co. --------,--.---t Brown, Geo. C., Co. ------,------------------------------ 25 Colifornia Panel & Venecr Co. ----------------I.B.C. Gelotex Company, The ------ --------------------------- 15 Chamberlin & Co., V. R. -----------------------,--* C,ooper Lumber Co., W. E. -------- -------,--------- 27 Creo-Dipt Company, Inc..---------------- * Dellar Machine & Locomotive Works.--------- 21 po"gl6c Fire Plywood Manufacturers.----------* El'Rey Products Company I lfemmond Lumber Co. ---------------- 3 Higginc, J. E., Lumber Co. ----------------------- 23 Hill 6g Morton, Inc. -------------------------------------- 25 Hipotito Co. - -- - -----* Hogan, T. P., Co. * Ffoover, A. L. ------------ ------------- 22 Humboldt Redwood Co. -------,----------,------------- 1l fnsulite Co., The * Kiehl & Son, fnc., Jno. W. !$ Laughlin, C. J. ------ - --- ---------- 24 Lawrence-Phillips Lumber Co. ------------------,--* Long-Bell Lumber Sales Corporation ----------* Lumbermen's Service Association -------------,---- 19 McCormic&, Chac. R., Lumber Co. Moore Dry Kiln Co. Nicolai Doors Sales C,o. - ----* Pacific Lumber Co., The 5 Patten-Blinn Lumber Co. ------,--------* Perfection Oat Flooring Co, Inc.,----------------* Pioneer Paper Company ------------------ -- --------1617 7 Thac&aberlyr M. N. ------------------------------------- 29 * Union Lumber Co. ---------------------------------------- 23 Weaver-Flenry, Corporation Vendling.Nathan Co. Weyerhaeurer Sales Conpany Weyerhaeurer Sales Conpany ----------------.----l I 1 I t3 t I I

THE CALIFOR}.IIA LUMBERMERCHANT JackDionne,prblishu

How Lumber Looks

A total of. 3zZ mills reporting to the Vest Coast Lumbetments Association for the week ended April 2 operated et 24.4 per cent of capacity, as compared to 24.2 per cent of capacity for the previous week and 40.7 per cent for the same week last yexir. Duting the week of March 26 179 of these plants were reported as down and 143 as operating; tho6e operating rePorted ptoduction as 43.6 per cent of their group capacity.

New business received by 217 identical mills for the week was 13.6 per cent over production and totaled about lrTOOrOOO feet less than the orders of the previous week. This group reported production as about 9001000 feet more than the previous week. Shipments for the week were 26.4 per cent over production. This is the twenty'second week out of twenty-three with orders in excess of production. Due to the low level of pro' duction, a gradual betterrnent is occuring as stocks decrease. Shipments for the week were 26.4 per cent gr€ater than production. Inventories, as reported by 144 mills were decreased l3rO00rOOO feet during the week ended April 2 and ate 17.8 per cent less than at dris time last year.

Production, orders and shipments at these 217 mills for the week ended April 2 were reported to the Association as follows: Produaion 5916171601 feet: orderc 6717181129 feet; shipments 7513521476 feet.

Details of orders and shipments at these mills fot the week follows: Orders-Rail 2310161868 feet; Domestic Cargo 25r' 4161976 feet; Exports 1112791538 feet; Local 810041747 feet. Shipments-Rail 24,9461835 f.eet; Domestic Cargo 2614301361 feet; Export 151970,533 feet; Local 8roo4,747 f.eet.

The California situation shows no material changes and the volume of business continues light. Unsold stocks on the public docks at San Pedro on April 6 totaled 4r836,fi)o feet' as compared to 515951000 feet the previous week. Cargo a,rriyals at San Pedro continue very 'low; for the week ended

H. W. McLEOD VISITS SAN FRANCISCO

April 2 the receipts amounted to 5,1E2r000 feet, including five cargoes of Douglas fir carrying 4r44tr000 feet and two cargo€s of Redwood with 6391000 feet. 48 vessels were operating in the coastwise lumber trade on April 2, with one vessel, the Missoula, operating olf-shorel 63 vessels were laid up.

Although comparable statistics indicate a decline of as much as 44 per cent in both lumber production and orders from levels obtaining a yeat ago, the lumber movement co,ntinued through the week ended April 2 to show a substantial excess of orders over prduction. This excess w.$ not so gteat as it has been in many recent weeks, amounting to about 2O pet cent according to reports to the National Lumber Manufacturers Association from the regional assocations covering the operations of 66,9 leading hardwood and softwood mills. Production of these mills amounted to 116r568r0fl) feet Their shipments exceeded the cut by 36 per cent. A week eatlier 697 mills reported orders 35 pe cent above and shipmenb 37 pe cent above a production of 11315991000 feet.

The Southern Pine Association fot the week ended April 2 reported new business from 119 mills as 241633rOO0 feeg shipments 28rO77,000 feet, and production 24r238rOO0 feec-- Ordets wete 2 per cent above ptoduction and 12 pu cent below shipments. Shipments were 16 per cent above production,

The I(/estern Pine Association repomed for the week new business from 128 mills as 33'500'000 feet, shipmetrte 39'7091000 feet, and production 2trgO5rOOO f.et. Ordets wete 53 per cent above production and 16 per cent below shipments. Shipments were 81 per cent above production.

198 hardwood mills for the same week reported new busi. ness as 1115951000 feet, ot 13 per cent above production. Shipments were 1219101000 fent, or 26 pet cent above production. Production was 10,283,000 feet.

H. W. COLE VISITS MILLS

H. W. Cole, of the Hammond & Little River Redwood Co., has returned to San Francisco from a visit to the mills in Humboldt County.

THE CALIFORNIA LUMBER MERCHANT April 15, 1932
M.
Circulatlon
A. C. MERRYMAN Advertising Maaagc W. T. BLACK San Franclsco Covers Nortben Callf. and Pacific Northwest
Incorporated uder tte laws of Califonia J. C. Dionne, Preg. and Treu.; J. E. Martin, Vice-Pres.; A. C. Merrymaa, Jro Secy. Published th€ lst ud l5th of each nontb at 3rE-19-2q Centnl Building, 10E .West Sixth Str€et, Los Angeles, Cal. Telepboe, VArdikc 45C5 Entered as Second-cls matter Septenber 2J, l9Q at tbe Postofrie at Los Angiles, Califomia, under Act of Mrch 3, 1t79. Saa Francirco Oftcc ze Suta Marin Btdg. u2 Markct Street Telephue DOuglas 46ee Southcra O6cc 2nd Natlonal Bank Bldg. Housto, Texu
LOS ANGELES, CAL, APRIL 15, 1932 Advertiring Ratcr on Applicatioa
Subacription Price, $ZlX) per Year Singlc Copieer 25 cente each.
***{.{.
*{.*{.*
H. W. Mcleod, manager of the Southern California Division, Hammond Lumber Co., Los Angeles, was a recent visitor to the home office in San Francisco.

ANd POSTS iS POSTS

Palco Premium Posts live up to their fui-powered name

ffi

You

The "No Cull Idea" romps to a and the customers agtee on a

win ;tx-,'^\.Tf\ '|'j pfor the dislike

tail end {iF{ of a lot of uneven posts. rg12 post buyers -. ,]r

will let you count a profit 'm" on these genuine post ' Lil-.i# values.

The Pacific Lumber Company

April 15, 1932 THE CALIFORNIA LUMBER MERCHANT PIGS ,)) 1S ,) PIGS
CALIFORNIA NORTHERN Red Grimes L. W. (Lew) Blinn II SOUTHERN SAN FRANCISCO 100 Bush Street Gus Hoover D. E. Holcomb E. W. Goutd LOS ANGELES 73! Standard Oil giag. ffi
told you about the new 100,1b. l1 bale of Palco Redwood Bark Fiber. J)
we

V.gabond Editorials

Associated Prcss quotes our most famous Western bankcr as saying: "Every dollar deposited in the banks of California-any bank, releases from $3 to $to in useful credit." Oh, yeah? Can we depend on*that?

"Prospcrity," says another "authority", "will return in abotrt five years." And four years previous to that I will be whittling pine sticks in front of my favorite grocery. ott,wcll!

* * ,r.

A business magazine named "Greater Profits" has recently suspended publication. They must not have taken enough of their own rnedicinc.

**t

Sears-Roebuck is putting in lots of neu, stores. The deprcssion is giving thern the opportunity to spread their busriness. And they are advertising "We bridge the gap betrryleen earnings and yearnings." They also say "Shop at Sears and Save."

**tt

The Cunard Steamship Company is meeting the depression by advertising that they will sell you a trip to Europe and return on the installment plan. Probably no advertising cam'paign sinoe the depression started has created more of a furore than this one. To take you OVER on the partial payment plan, didn't seern o generous. But to bring you back! Ain't that sumpin'?***

Coca-Cola made record earnings in 1931. They explained it by salng that they cut their over-head and increased their advertising. All expenses except advertising were decreased. Then they took the money they saved in operating and added it to their advertising. And the sales reflected the increased publicity. So did the net profits.

:l**

This column turned up the movie industry last issue and paddled it wtth a heavy, nail-lined shingle. Now to give that same industry a piece of advice. Every time you get rcady to malre a picture-for the rcst of this depression period, at least--astr THIS question concerning it: WILL IT MAI(E PEOPLE HAPPY? If not-THROW IT OUT. fn this way your industry can play a large part in the public rcturn toward lT1"t.

W. W. F'ry, nationally hrown advertising expert, speak' ing before the University of Pennsylvania recently, said: "Advrrtieing, so-cdled, rnartred by exaggerated claims, pur-

chased testimotrials, and palpable absurdities set forth as facts, is bound to discredit in a measure sound, constructive, and truthful advertising." Cigarette and tobacco advertisers please take notice ! ***

To characterize most of this cigarette advertising wc hear and read, as moronic, is fulsome flattery ("bull", to you). Tt{e guy that figures out that stufr must have been brought up by hand and neglected by his nurse.

**:f

The Federal Radio Commission has asked this question of the radio chains: "Hovr much do you estirnate was paid for talent by radio advertisers?" What do they mean "tdent"? Do they mean these big-mouthed birds who intcrupt the program every few minutes to blatantly. announced their own names (as though any human on eLrth cared); or the nauseous plague of testimonials as fo exactly how some certain thing affects you mentally, morally, and spiritually?

{<*{(

"Nothing is so i^rnportant in bringing back prosperity as individual effort and initiative," a nationally known business man said the other day, when he was asked about conditions. That lesson should go home to every lumberman. To the average lumberman today, merchandising is, I am afraid, just a word in the dictionary. He is waiting for prosperity to come back before he does any merchandising. Yet the business man who just sits tight and waits for prosperity to return beforre doing anything, is just one of the very important reasons for the delay.

***

Kansas City, Mo., is a very excellent measuring stick for other American cities. The Kansas City Star says thpre are 3940 vacant houses in Kansas City. There are 3,961 single unit houses containing two or more familics, on account of depressed conditions. Only 877 houses were built in Kansas City durirlg 1930 and 1931. The average number of houses built in Kansas City wery two years previous to thet tim€ Was 3,851. In 1931, 533 houses were demolished in Kansas City, and only 384 new ones built. Thcre will be a huge demand for houses in Kansas City when business picks up. So will there be in lihc mcasure in every spot in the United States.

tf*rl

Who says gold is a better material for moarey making than wood? The trustees of the Chamber of Commerce

(Continued on Page 8)

THE CALIFORNIA LUMBER MERCHANT April 15, 1932

Comparative Annual Statistics for Redwood Industry

Figures below give annual statistics on lactivity of the Redwood industry for the last four years. These figures are based upon identical mills and representipractically the entire Redwood cut with the exception of \R.edwood produced by thq Great Southern Lumber Comppny in Louisiana from California timber.

These are final figures after the close of the'year's books and should be complete and accurate.

Annual Totals-1928 to l93l-Identical Co\rpanies (Lu'mber, shingles, shakes, lath and factory pipducts in M. ft. B.M.)

4,516 Year . .. 27,801 8,94A 28,383 24,038

(a) Shipments are net for the industry-intfr-company shipments deducted. Shipments of factory pfoducts included as footage of finished product, not as lufnber delivered to factorv.

(b) Plant tise for 193O totaled 14,969 M. feed Redwood and, 5,647 M. feet other species; for 1931 the tota! for Redwood was 9,248 M, feet and 4,073 M. feet for other species. Plant use was not segregated for the earlier years.

(c) Factory waste and other disposals reported for 1930 and 1931, computed f.or 1929, not available for 1928.

The above figures were compiled by Selwyn J. Sharp, statistician of The California Redwood Association.

Retail Dealers to Maet at San Diego

A meeting of the Southern California retail lumber dealers will be held at the San Diego Athletic Club, San Diego, on Saturday, April 23,1932. The business session will be held during the afternoon, starting at 1 p.m. Following the meeting, a dinner dance will be held at the Athletic Club at 7 p.^. All retail dealers are urged to attend the meeting.

Appointed General Manager

Burton W. Adams, of the Adams Lumber Co., Oakland, has been appointed general manager of the Feather River Lumber Co., Delleker, and has moved to Delleker to take up his duties. Mr. Adams is a well known figure in the lumber business in California. He was formerly general sales manager of the Pickering Lumber Co., with headquarters in San Francisco, and prior to that was sales manager of the Fruit Growers' Supply Co., San Francisco.

Sp eciaf Deliv ery

TOtt bids have been opened. Your conuactor has the job. He needs a lot of heavy joists and timbers in special sizes-unusual lengths.---otructural grades. He demands fart delivery. You reach for the 'phone and call McCormick. \D(rhy?

Because experience has proven to you, Mr. Retailer, that you can depend on McCORMICK

WHEN A GUARANTEED DELIVERY IS REQUIRED

April 15, 1932 FORNIA LUMBER MER,CHANT
r93l Redwood Production .481,581 473,821 398,872I 219,n4 Shipments (a) and i Plant Use (b) ..4$,nS 443,549 358,446 i, 243,371 Factory Waste and Other Disposals (c). (.) Total Stocks-End of Factory Waste and Other Disposals (c). . (.) Total Stocks-End of Year . .424,879 438,61| 46l,5l| 419,926 Other Species (White Woods) Production .122.031 1t3.125 87.81E ffiJ33 Shipments (a) and Plant Use (b) ......130,434 112,359 g4,glz &,4o1
rg28 !g2g 1930
One ol the busy folcCormiclt Ships that keep our lumb<l stocks ready lor dny emergency,
end McCORMICK
SERVICE
QUALITY
16,540 16,698I 17,058 I
o,tp
(c)
llo0 Lene Mortsagc Blda. Loc Angclet' Crlif. TRinity 5241 413 Heerd Bld3. Phoenir, Ariz. Phone 42lOB 215 Mer&et Street San Francirco, Crlif. DOuglar 2561 ORMICK TUMBER PICK OF "HE TALL "R,EE TORESTS

Vagabond Editorials

(Continued from Page 6)

o{ Tenino, Washington, issued a lot of their own wooden rnoney, when their banks failed, and guaranteed payment of same on dernand. And souvenir hunters have sFnt so much of it away that they will never have to redeem a very large part of their issue. That's abo'ut the only successful financial operation we've heard of for a long time. Why not let this country go OFF the gold standard and ON the wooden?

***

The price of lumber has gone back to levels of 25 years ago. Twenty-five years of tax-bearing, carrying charges, interrest charges, protection and care costs, and now-the market prices of twenty-five years ago; and with nothing like the volume of dernand of those olden days. A man sqid to me the other day: "And just to think that I could have sold all my timber for twelve dollars a thousand, and noril what is it worth?" I said "Yes, but if you had sold it, it is almost certain you would have bought bonds or other securities with the money, and what would THEY be worth? As much as your timber in proportion? Not likely." The only way a man co,uld have evaded this situation would have been to sell out for cash and bury thil cash; and no sane man, of course, ever did that. So there doesn't seem to be any "spilled milk" to cry over. **

Most of the great fortunes lost since the depression started were lost in 1931, and NOT in 1930 as is generally supposed, by people who figured that the condition was temporary and went in and loadred up on securities that they decided MUST be on bottom. The small investors went broke in '31 ; the big ones in '32. Today there are no commodities that would make safer investments than standing timber, or shed-covered lumber. A cinch ! A year frorn today lumber will either be worth a lot more than today's market price-or it will be worth nothing; and the green-backs in your pocket will be worth the same. **<*

I know a number of very smart lumbermen who, have loaded their yards and sheds to the very roof with low priced lumber, just as an investment. They had money idle in the bank. They know no securities that are a good buy. So they figure-as stated in the last paragraph-that lumber MUST be a good investment. They may prove to be wrong-but if they haven't made a good investment there isn't such a thing in e><istence.

And take standing timber ! A man with money can buy timber everywhere and of all species for tre.mendous re ductions from the market values of five years ago. Of

course, if you believe that the lumber industry will never come back, then timber at any price is a poor investment. But otherwise good timber must be an investment of rurequalled worth. I have seen good pine tinr,ber drop from six dollars to a dollar and a half a thousand in the past two years in certain sections. If it is ever to be worth its former price again, no other investment could compare with s'uch timber at present prices. In ten years the carrying charges would only double the present pricg and it would still be half the former price.

Two years from now lumbermen will gather together and tell one another with deep regret in their voices, what they could have bought timber for in 1932, just as the old residents of every city point out the million dollar pieces of prop,erty they once turned down at a few thousands. For timbet will come back. It will come slowly for a short time after the dqrression definitely ends; and then it will come leaping like a hound in full cry. For this storm-ridden i4dustry-which is today drinking deep from ttie chalice of bitterness-deeper, perhaps, than any other basic industry-is going to do a comeback that will make any previous experience look flat, stale, and unprofitable by comParison

"Out of chaos new worlds must come," said an ancient sage. It is not exuberant optimism which says that lumber will corne back in this fashion; it is common sense; a belief in the law of supply and demand coupled with the law of compensation, which predicts this inwitable sequence. Intellectual tom-tits, moral cowards, and morbid economic savants may tell you that we are rushing toward a precipice with our brake-lining gone and nothing but a down-hill slide to destructiorl in front of us. But we have those harpies of pessimis,m with us always; prophetic neuropathics who would destroy mankind's faltering faith, and loosen his grip on the guide-line. Kick them and their prophecies out the window ! ***

You will see such a building program as you nerrer before dreamed of in this countryr :rnd it won't be long coming. Have you any definite co4ception of what it means for one hundred and twenty millions of people to go two or three years without doing any building or repairing? Not only have we been building practically no dwelling places for humans, and for their possessions, but wte have been letting everything else run down at the heel. The railroads have built nothing and repaired little. The industrials the same. If you want to discover how much build-

TTIE CALIFORNIA LUMBER MERCHANT April 15, 1932
,F**
*+*
*
* *

ing we need in this country today, $ubtract the amo'unt of building we have done, from a normal figurg and add fifty per cent more to that total for the huge deterioration that has been going on, and for the growth in population, atd you will have the original order. But figure that these serreral years of non-buying have added years of life and depreciation to millions upon millions of human dwelling places that were already obsolete when the depression started, and you have a possible prospect that staggers the most vivid imagination.

Experimental

Forest Established in California

A 6,000 acre laboratory, known as the Swain Experimen- tal Forest, where forestry experiments and reseirch can be carried on, has been established near Westwood in the Lassen National Forest by order of the chief forester in Washingto_n, according to word received today by S. B. Show, U. S. regional fbrester for California.

The tract contains over 3,000 acres of red and white fir timberland on which both mature and s,mall trees are available_ for future experiments in forestry methods of timber cutting, logging and slash disposal. One-fifth of the area is covered with brush fields, the result of repeated fires. Here reforestation will be undertaken by the-planting of stock grown at the Forest Service nursery at -Susanville, in order to convert these brush fields into commercial forest.

.I,,ater, one or more portions of the experimental forest will be selected and designated as "natural forests" and will be left unmolested for the purposes of s,cientific study. The Swain Experimental Foreit will be under the supei- vision of the California Experiment Station of the U. S. Forest Service.

Softwood lmports During February

_ According to figures supplied by the Section of Customs Statistics of the Department of Commerce to the Lumber Division, softwood impo{s into the United States by spe- cies during February, 1932, were as follows:

Softwood sawed boards, planks, deals and sawed timber,_dutiabl.,; ltr board feetl from Canada: fir, 8,34O,00O; Lemlock, 725,W; spruce, 6,282,W; pine, 2,44O,00O; from !fe1m1ny: o_f spruce, 249,ffi; from Mexico: of pine, 43,- 000; from Poland: of spruce, 69,000; from Sweden: of spruce, 42,W. There were no transactions in larch under this class. Total imports of this class from Canada were 17,787,ON board feet.

Softwood-boards, planks and deals in the rough or planed and dressed on one-side, free of duty, in boar? feet, from Canada: fir, 1,223,000; hemlock, N,6dO; spruce, 8,1i5,00O; and pine, 3,069,000. There were no tranJactions in larch under this class. Total imports of this class were 12,427,000 board feet, all from Canada.

Other kinds of softwood sawed boards, planks, deals, and sawed timber exc-epting that of fir, hemlock,'spruce, pT-e ?n4 larch, free of duty, in board feet, from 'Canada: 1,334,000.

Total February 1932 imports of softwood sawn and dressed lumber and timber from Canada were 31.54B.000 board feet while in February 1931 they amounted to'45,830,000, while for January l93Z amointed to 28,311,m feet.

A Clean Plant-for Safety's Sake!

The lumberman who seeks to provide adequate protection for the value of his plant and business is not content merely with full coverage insutance. ICs equally important to keep FIRE out-to preserve the property-to prevent any loss. Safety demands that you guard against every known fire risk-and one of the fundamentals of protective vigilance is a clean plant-immune to all the ordinary causes of fire.

Lumber Mutual Insurance is designed to prevent fire if possible, to pay losses fairly and promptly, to reduce insurance cost-all for the benefit of the Lumber fndustry. 'We preach a clean plant for safety's sake.

Ask any of our companies about our specia)ized protection in policies and, fi|e preoention, anil about the diaidends which substantially reiluce insurance cost.

Pennsylvania

April 15, 1932 THE CALIFORNIA LUMBER MERCHANT
Lumbermens
Mansfield. Ohio
Northwestera Mutual Fire Association. of Seattle, Wash. The
Mutual Insurancc Co., of
Lumbermens
Insurancc Co..
Philadelphia, Pa.
Manufacturers Mutual Insurance Co..
Yan Wert. Ohio
Lumbermens Mufual Insurancc Co., of fndianapolis, Ind.
Lumbcr Mutual Fire Insurance Co.. of Boston. Mass.
Mutual Fire
of
Central
of
Indiana
Thc

California Building Permits for March

THE CALIFORNIA LUMtsER MERCHANT April 15, 1932 3,4&"480 I,@2,DI 950,762 390,539 3I7,\99 z8r,o82 237,r50 230,9ffi 191,153 t90,274 17g,Og8 163,&0 102,w 97,7r9 96,305 85,675 77,508 76,934 65,175 62,2@ 61,110 53,333 52,025 51,794 46,397 44,150 43,675 41,3@ 39,820 39,ffi 38,200 39,150 37,322 33342 33,035 32,850 31,390 29,363 29,215 28,8n 26,942 25,@0 24,775 23,sffi 23,447 22,887 20,725 20,410 17,950 17,925 16,725 16,195 March, 1931 4,272,I07 2,@O,r29 t34,749 1L6,920 34,945 19t,975 qq( qR,q 967,545 66,5r2 &4,875 303,045 332,740 84.845 32,410 n7,o35 367,450 333,588 130,425 239,t50 85,775 134,457 69,125 74,722 299,479 7n,w 62,550 67,395 155,043 132,80 61,341 19,500 92,597 39,950 t44,Ll4 94,064 15,250 37,O55 725,735 107,585 96,677 45,990 ,+8,318 39,370 37,469 5r,200 3s,847 16,600 62,?ffi 276,990 26,7N 3r.276 17,275 15,318 74,225 13,503 13,475 7r,927 10,963 10.900 10,625 10,200 10,000 9,325 9,573 8,500 8,173 8,075 7,79o 7,563 7,n0 7,lN 6,325 6,170 6,150 5,m6 5,900 4,965 4,955 4,535 4,073 4,470 3,800 3,385 3,000 3,000 2,8ffi 2,786 2,450 2,rm 1,750 1,735 1.600 1,450 1,400 L,250 r,2n '1,100 1,000 ,100 250 Arcadia Watsonville Pomona Vernon Anaheim Redondo Beach Azusa El Monte Glendora Petaluma Palos Verdes
March, 1932 Los Angeles San. Francisco *San Pedro Fresno *Van Nuys *Hollywood Long Beach .... Oakland *North Hollywood San Diego Sacramento Glendale *Venice Santa Cruz San Jose Beverly Hills Santa Barbara .. Santa Monica Alhambra Palo Alto Stockton Salinas San Mateo Pasadena Berkeley Inglewood Huntington Park San Marino Newport Beach Modesto Hermosa Beach Hayward Santa rRosa Bakersfield San Bernardino San Rafael Sout\ Gate Redwood Citl' Santa Ana Alameda Manhattan Beacl.r Albany Burbank Laguna Beach Burlingame Riverside Redlands Monrovia *Whittier South Pasadena Richmond ;. Piedmont El Centro Monterey Park San Gabriel .... Visalia Porterville Claremont Oceanside Monterey Pacific Grove Ontario Sierra Madre Brawley Gardena Fullerton Santa Maria Ventura Santa Paula Exeter Culver City Hawthorne Torrance Eureka El Segundo Coronado National City Corona I.a Verne Montebello Huntington Beach Tulare Colton Orange ....i...... Seal Beach Emeryville Upland Lynwood Oroville Lindsay March.1932 March, 1931 14,680 14,603 25,805 23,359 90,&5 D,985 104,5m 7,425 25,O50 39,110 13,740 q "2\ 5,488 30,479 2I,T75 t9,o75 9,417 13,997 ll,7go 16,375 lro,993 78,925 10,783 100 29,960 13,625 8,700 17,250 7,9o4 9,100 7,rts 1,945 3,7n 13,565 81,810 5,599 3,650 16,020 3,600 17,gN 14,525 29,925 6,170 1,605 9,750 2,t25 24,700 23,100
Totals.
*Included in Los Angeles

Appointed Assistant Manager Redwood Association Adds Five o[ Lumber Conf erence Men

R.'C. "Bob" Parker, formerly sales manager for E. K. Wood Lumber Co., with headquarters at Portland, Ore.. and one of the best known lumbermen on the Pacific Coast, has been appointed assistant manager of the Pacific Coastwise Lumber Conference with offices in the Robert Dollar Building, 311 California street, San Francisco. He is assistant to John Rossiter, manager of both the Pacific Coastwise conference and the lumber conference, both of which were reorganized recently.

Mr. Parker, who is a Californian, has spent a total of 25 years in the lumber business. He started to work for the Scott & Van Arsdale Lumber Co. in San Francisco almost 3O years ago. He became associated with the E. K. Wood Lumber Co. in 1915, and after working for this firm in various capacities in California for seven years, went to Portland as sales manag'er, from which position he resigne<l a year ago.

H. H. McCARN MAKES HEADQUARTERS IN SAN FRANCISCO

H. H. McCarn, for many years connected with the automatic sprin\ting business in California, is now with Viking Automatic Slrinkling Co. of Los Angeles with headquar- ters in San Francisco. He was formlrly California manager for the Rockwood Sprinkler Co. with offices in Los Angeles, and except for the duration of the World War when he was in the service, h,e was associated with this company since 1907. He is well known to the lumber fraternity in California.

to Field Force

C. H. Griffen, Jr., general manager of the California Redwood Association, San Francisco, announces that the Association has added five new field representatives to its staff. R. W. Smith, as formerly, makes his headquarters in San Francisco. T'he new men are: J. R. Free'man, 2935 Florence street, Berkeley; R. R. Leishman, Architects Building, Los Angeles; E. W. Hemmings, Architects Building, Los Angeles; M. L. Booth, 920 H Street, Sacramento, and N. W. Tatterson, Sequoia Hotel, Fresno.

Also continuing with the Association are Max E. Cook, farmstead engineer, in charge of Redr,r'ood Farrn Structures Bureau; S. J. Sharp, Structural Departm,ent, and J. W. Williams, office manager.

All of these men, Mr. Griffen says, are at the service of the dealers at any time.

T. G. ANTHONY ON TRIP TO MIDDLE WEST

T. G. Anthony, manager of the Clement Lumber Company, Orange, Calif., has left on a trip to the Middle West n'here he will visit Kansas City and his old home at Wenona, Ill. He will be gone about six q'eeks. Mrs. Anthonv accompanied him on the trio.

NEW MILL STARTS APRIL 20

The new mill of the Ken.ivood Lumber Co., Portland, will start sawing April 20, according to an announcement by J. D. Harvey, owner and manager. The new mill replaces the plant which was destroyed by fire in June, 1930, and will cut 140,00O feet per day in two shifts.

April 15, 1932 NTA LUMBER MERCHANT
BOOKSTAVER.BURNS LUMBER COMPANY 550 t*till,"l:Tfi:" Brdg WErtrnore 6t31 Exclusive Southern Calilornia Representatives Through Them we Invite Your Inquiries for REIDtvOOID Clear and Commonr Green or Dry Rough or Worked CARGO AND RAIL SHIPPERS HUMBOLDT RED\TOOD COMPANY Main Ol{riceEUREKA, CALIF.

Berkel"v Firm Conducts Merchandising'tlintc" for Lumber Dealers

For the past several months the Built-In Fixture Company, Berkeley, has been conducting a series of meetings on Friday evening of each week, at which the speakers have been representatives of manufacturers of nationally known products, and of banking, building and loan and other businesses, and the audiences have been composed of retail lumber dealers rvho are eager to learn as much as they can about modern merchandising.

The manufacturers' representatives have in most cases been heads of sales deoartments who describe in detail the methods by which their products are marketed, and mdny valuable ideas have been picked up by those who have been regular in attendance at the meetings, which have developed into what G'eneral Manager Ray B. Cox calls a merchandising "clinic".

At recent meetings, for instance, the speakers have included representatives of The Celotex Company, The Westinghouse Electric & Mfg. Co., and a large glass manufacturing concern, and at one meeting a prominent banker explained the workings of the Reconstruction Finance Corporation. Up to date 19 meetings have been held with the attendance ranging between 2O and 30.

The speaker on Friday evening, April 8, was P. H. Peterson, San Francisco, supervisor of West Coast sales of paints, varnishes and Dnco, for E. I. du Pont de Nemours & Co., Inc., who was invited to talk on "'Where Are Modern Lumber Yard Profits ?" Mr. Peterson said that many lumber yards that formerly cater.ed to contractors only are now depending mainly on remodeling and repair work for their profits, and are catering to the home owners by handling such lines as built-in fixtures, builders' hardware, garden tools, cement, unfinished furniture, paints, varnishes and enamels. The lumber yard in the past has operated principally on price appeal only, he said, and he believed they should now carry lines of well known merchandise that are nationally and locally advertised and merchandised to bring consumers into their place of business. The qual- ity of the product must be considered, and the product should have consumer acceptance to eliminate sales resistance as far as possible, and save time in making sales. Lumber dealers have an advantage as a general rule over the downtown store in having parking facilities for customers, so that being on the outskirts of a town is a distinct advantage if they have the lines that attract buyers into their place of business.

In selecting lines the speaker advised dealers to give preference to those for which they can get the excluiive agency for their district, and then to take full advantage of the manufacturer's cooperation so as to hold the agen-y.

In discussing the question, "Where Do Profits Lie in the Paint Business?", Mr. Peterson said that a national survey conducted by his firm showed that ,the average lumber dealer who handles paints carries a stock of $1000 to $1200, and does an average business of 92000. As 50 per cent of paint business is house paint with a 25 per cint profit margin the dealer makes a profit on this of $S|Z.SO yearly, and on the other half of his business, which is spe- cialty sales, makes a profit of 35 per cent, or $432.50. - A recent survey shows that the outside of a house constitutes

only 2O per cent of the paintable surface, and that the interior furnishes the other 80 per cent, so that the business in specialties should be in an BO/2O ratio. If the average dealer has the proper setup he should do a business of $500O a year in specialties along with the $1250 business in house paint and make a'total profit of $2062.50 in his paint department instead of about $750.

Mr. Peterson then gave a most interesting explanation of the merchandising program of the du Pont Company, which backs up its products with national advertising, with advertising in newspapers of key cities and advertising in local papers, and which sets up a definite merchandising prog'ram for dealers that positively brings customers into the store. The speaker concluded with a description of the qualities of Dulex, the new exterior paint developed by the du Pont research department.

Frank E. Cox, assistant sales manager of the Built-In Fixture Co.. thanked Mr. Peterson for his talk. and dealers for their attendance. He gave some specific instances of remodeling jobs which had been done recently in Northern California and which had been paid for in the old large currency, indicating that the money had been hoarded. He thought that it is a good sign when people begin to spend hoarded money, and reminded the audience that savings accounts, building-loan funds and hoarded money in the United States are estimated to amount to $33,000,000,000, and that this money belongs mainly to people who earn from $150O to $10,000 a year, so that here is a great potential market for the lumber dealer.

U. S. Plans lor Farmhouses

Washington, March 28-Twenty-three sketch plans for farmhousei are being made available to farmers and rural residents by the Bureau of Agricultural Engineering of the U. S. Department of Agriculture. This is one of the results of the President's Conference on Home Building and Home Ownership, held last fall. The designs represent research of and contributions to the work of the committee on Town an<i Village Housing.

The plans range in size from two room' single-story structures withott basements to 10 rooms, two-stoiy dwellings with basements. Most of these designs call. for wood construction. Several of them are contributions from agricultural colleges. They also represent co:rtributions fiom the National Lumber Manufacturers Association architectural staff. Two of the designs show houses that may be built a part at a time, including the N. L. M. A. "Ilouse for the Growing Income," a model of which was on exhibit and attracted widespread attention at the conference. Convenience, comfort and pleasing appearance were the criteria on which the houses were selected.

In announcing distribution of these sketch plans, the Bureau also called attention to collateral material available, such. as Farmer's Bulletin 1132-F on planning the farmstead and Bulletins 1448-F on labor saving equipment for the home and 1326-F on farm plumbing.

t2 THE CALIFORNIA LUMBER MERCHANT April 15, 1932

Lumber Employee Relief Attracts National Attention

Washington, March 31.-The number of instances in which lumber companies are assisting their employees_ in mills and camps to make ends meet during these trying times has attricted the interest of the President's Commission on Unemployment Relief and that bodv has expressed a desire to call some of the steps being taken to the attention of employers in other industries. The Commission has particularly noted instances of supplies advanced on credit against resumption of employment and the many cases in which mills are par,celling out unused ground and encouraging employees to raise gardens to augment existing table supplies. Reports indicate that in some instances the companies are going so far as to plow and harrow and even fertilize land.

Fred C. Croxton, Assistant Director of the Commission, has recently written the National Lumber Manufacturers Association, stating that it is desired to publish a small pamphlet, crediting the industry for its helpful attitude and -alling its various methods to the attention of others. He has asked assistance in getting together the necessary information.

In line with the Commission's request, the National Lumber Manufacturers Association has addressed letters to a number of ,companies reported to be doing something in the way of employee help and has, called the request to the attention of secretaries of regional manufacturing associations asking their further assistance in gathering available information. Reports from companies that are giving any type of help would be appreciated. The principal interest attaches to the nature of the assistance offered and general results, but "human interest" details will be decidedly welcome-such as actual experiences of individual employees in planting and raising subsistence crops. Letters should be addressed to the headquarters of the National Lumber Manufacturers Association, 1337 Connecticut Ave., Washington, D. C.

Los Angeles Ranks Second For March Building

Los Angeles, rvith March, 1932, building permits totaling $3,464,480, for the fourth time in the past six months has ranked second in volume of building permits among the cities of the country. Building permits for the leading ten cities during March were 4s follows:

BIG DOLLAR.

that is attracting lemodeling jobs means btgger

PROFITS

FOR YOU

The public is price conscious. '[hey knozu that all commodities are now selling at bargain prices. There are thousands of people in your district who have the cash to pay and are now taking advantage of the high purchasing power of their dollars.

Remodeling dollars will today buy 25/o more than in 19?8.. WEAVER-HENRY dealers are using this sales argument to good advantage because they not only sell low cost labor and materials but . . . WEAVERHENRY ROOFS back up the deal with outstanding quality.

WEAVER-HENRY is going af.ter 1932 Home Remodeling u'ith the most compelling line of asphalt shingles in history in every respect. Inquire how WEAVERHENRY products can increase your profits.

..TAT" NICHOLSON ENTERS INSURANCE BUSINESS

"fat" Nicholson announces that he has entered the insurance business with offic,es at 5225 Wilshire boulevard, Los Angeles. His firm is operating under the name of Calder-Nic'holson. The telephone number is WHitney 5385. They are handling all lines of insurance.

April 15, 1932 THE CALIFORNIA LUMBER MERCHANT
New York ....$6,457,892 Los Angeles .... ..... 3,4&,480 Portland. Ore. . 2,319,615 Washington .. 1,258,330 Baltimore 1,250,160 Philadelphia 1,103,080 /-l ta. '7t?f,6 qN$e {$E SAf,rG San Francisco Houston, Tex. : :: ::::::: ::: :: : ::: i'Yf;?r'u Boston 797,551 Cincinnati 713,715
\ \-' :u[.=..
WEAVER.HBNRY CORPORATION Main Ofice ond Factora 3275 Eart Slaurcn Avo- Ior Aaacla SEATTLE IIO Firt Avo. South PORTLAND l0l N. Fifth St.

Age

MY FAVORITE STORIES

not guaranteed-Some I have told for 2O years-Some less

The Three Surgeons

It was at an international meeting of famous surgeons, and they were giving experiences of notable surgical cures that had been affected iu their various countries.

The French surgeon spoke of an operation they had performed in Paris, where they took the heart of a lamb and replaced with it the defective heart of a man, and the man lived and "is walking the streets today."

The German surgeon told of taking the brain of a chimpanzee and grafting it to the diseased brain of a man, and the man recovered and "is walking the streets today."

"Pshaw," said the Ammican surgeon, "you haven't done any real surgery. In America we took an engineer from California and put him into the White House in Washington, and the whole nation is walking the streets today."

Cities Turn Back to Lumber-Built Attractive Wood Wayside Stands Homes Lure Motorists

Washington, March 24-Large cities have passed through their post-Victorian cycle of row brick house construction and are returning to the building of detached and sernidetached homes on individual park lots, it appears from figures on 79?. construction in 10 key cities recently published by the U. S. Bureau of Labor. The Bureau's statistics show 9,034 lumber houses built in the year of the survey and 6,395 of brick and stone. The wood houses consisted of 7,37O single-family dwellings and 1,664 twofamily dwellings; the brick and stone of 5,fi7 single and 788 two-family dwellings.

The Labor Bureau's investigation lr'as for the purpose of ascertaining the time necessarily elapsing in completing residences. Time is money in construction as in othei activities, involving as it does the amount of the payroll and the period during which there is no return on the capital.

The report shows that at the end of 9O days, 56.5 per cent of the lumber-built one-family houses were completed. In four months time another 19.7 per cent had been completed. At the end of 300 days 1.1 per cent remained uncompleted. At the end of 90 days 5.1 per cent of the brick and stone one-family dwellings rveri complete; at four months 20.1 per cent. At the ind of 7 moiths 73.2 per cent of such houses had been completed; at the end of 3@ days,7.7 per cent.

Similar figures were found for the two-family dwellings. By the end of 90 days 48.2 per cent of the lumber dwellings were finished and at the end of four months this figure had mounted to 75.1 per cent. In brick and stone 6.3 per cent were pompleted in 90 days ; 27.4 per cent in four months, and 70.9 per cent in 6 months. The highest percentage of brick and stone completions, 22.7 per cent, occurred with,in the fifth month. The highest percentage for lumber, 37.1 occurred rvithin the third montli. In onifamily dwellings these figures were 36.7 in the third month for lumber and 22.6 in the fifth month for brick or stone.

Washington, D. C., April 2.-An oilcloth-covered counter, a mustard jar, a bun and a hot dog, with coffee mug assistance, adequately supplied the tourist needs for refreshment along the highways a few years ago. Today he is not content with such simple fare. He desires an alluring setup.

Spring is near and the time opportune for farmers to modernize their wayside stands, build new ones, or expand.

Wood is the preferred material for stands. It fits into the out-of-door picture, possesses the distinct advantage of facility in handling, can be readily replaced and is economical. Of course, a rustic type of design is far better than the familiar shanty, and for this purpose there is a new manufactured product called "log siding," closely resembling a log externally, rapidly set up and sturdy under bad weather conditions.

Any retail dealer can quickly supply the exact kind of lumber needed. The dealer will advise the best species to use for load bearing, and here strength and not appearance is important. If the new strcture is to have a dining room, a variety of economical paneling or c.eiling lumber will be suggested.

In an effort to rid the landscape of temporary, ugly shacks and r'eplace them with inviting stands that beautify rather than mar the highways, the National Lumber Manufacturers Association, Washington, D. C., offers free a limited number of leaflets, giving a plan and bill of materials which can be used by home carpenters and cut the cost of construction to a minimum.

A. M. NELSON GOES TO TUJUNGA

Arthur M. Nelson has been appointed manager of the Patten & Blinn Lumber Co. yard at Tujunga, Calif. For the past five years he has been manager of the company's yard at Reseda.

THE CALIFORNIA LUMBER MERCHANT ts, t932 .$ * ,? .&

B. C. Waterborne Exports Show I tncrease

Total waterborne lumber exports from Vancouver Island, New Westminster and Vancouver during the first two months of. 1932 totaled 110,829,000 board feet compared with 90,576,00O feet the same period of 1931, an increase of 22 per cent, state reports from Consuls Nelson P. Meeks at Vancouver and Robert M. Newcomb at Victoria, made public by the Lumber Division of the Department of Commerce. Total February 1932 exports totaled 53,525,000 feet compared with 573A7,W feet in January, 7932, and 44,MW feet in February, 1931.

Total waterborne exports to the principal markets during the first two months as compared with the same period oJ 1931, were as follows, 1932 compared with 1931 respectively, in board feet: to the United States, 23,788,000, compared with 38,404,000, a decline of 38 per cent under 1931 ; to the United Kingdom and Continent, 13,625,000, compared 8,562,000, an increase of 58 per cent; and to the Orient (Japan and China), 60,990,000, compared with 35,099,000, an increase of.73 per cent.

Waterborne lumber shipments from the B. C. lower mainland to Canadian Atlantic ports during the first two rnonths period of this year amounted to 3,665,000 feet, compared with 4,661,000 feet during the 1931 period.

British Columbia sawmills continued to increase opera- tions during February and were reported to be operiting at 44.45 per cent of normal during the month, compared with 41.12 per cent of normal in January.

February logging operations were reported at about 30 per cent of normal, an increase of about 7l pet cent over January. Logs scaled in February totaled 80,085,778 board feet. On March 17 Vancouver log stocks were reported at 13,000,000 feet under February and more men are returning to B. C. logging camps.

British Columbia log exports to the United States during the first two months of L932 totaled 10,932,00O feet, rvhile to Japan totaled 10,273,000 feet.

Many Requests for Trade Assistance

Washington, D. C., March 3l.-Evidence that lumbermen are not taking the business depression lying down is furnished by the records of the Lumber Division of the Department of Commerce. They evince no lack of interest on the part of the lumber trade in the possibilities of foreign markets.

Actually the Division is receiving almost four times as many letters of inquiry for information and practical assistance as at this time in 1929. In the first eleven weeks of.1929 it received 816 requests for service, and in the same period of this year 1602.

Records of services rendered in respect to procuring agen,cy representation for foreign lumber importers in the United States and for American exporters abroad were incomplete in 1929 but for the first eleven weeks of 1932,224 such services were rendered, as compared with 111 in 1931. The number of re.cords made in regard to available agencies was 905 each in the eleven weeks periods of 1931 and 7932.

One interpretation put on the increased labors of the Lumber Division is that manufacturers and export dealers are using the time at their disposal because of the slowness of business to plan for the future and build up their selling organizations. Many of them would be at-a loss as to what to do about foreign contacts if they did not have the experience and knowledge of the Lumber Division at hand.

National Advertising Spotlight n,ow

turned, on, Celotex Dealers

Starting this month Celotex national advertising will emphasize Celotex Dealen as Insulation Ffeadquarters.

FOR THE FIRST TIME

Diversified lines of Insulation Products are tied together by a unified celling and advertising policy.

FOR THE FIRST TIME

Celotex dealers are advertised as the local AUTHORITY on insulation.

FOR THE FIRST TIME

The public will be advised to consult yo,u on every insulation problem.

FOR THE FIRST TIME

Your place of business will be known in your community as-

Insulation Headquarters

The Celote-x ComBany, 819 North Mlehlgan.Aveq Chlcagio' Illlnols. 3ale3 alLtrlbutorr tLrougihort the world, In Canadar Alexand6 Munay,'1&€oLtd., luoDtreal.

April 15, 1932 THE CALIFORNIA LUMBER. MERCHANT
afuarf,';;pn\fIt -lF llllltrl lF .n \t'sr'li.'-'- -4L TNSULATTNC CANE EOABD
word Celotex (Reg. U. S. Pat. Ofr.) is the trademark of and indicates manulacture by The Celotex Company.
The

Are You Getting Your Share

t' \ Pioneer on asphalt

instant responsl the West! Al carried this mel to prospective with immediate o fn every terfi coundess hom, waiting br this or rc+ool at lr is here .. tel plain the outst,

PIONENB PAT

THE CALIFORNIA LUMBER MERCHANT April 15, 1932 ooo lD. O. Boxo I.2O Areade 1519 SheU Bldg. sAN FRANCISCO, CALTF. SUaer 7571 Annex 848 Pittock Blocl PORTLAND, OREGON Broadway OlO2 AN NOUN
shinr
Los Angelel 62r Northi *"*ir"l H o
PION
o
NEW LOW RO( Are Makittg U N DREDS F SALES for Lumber Dealers Throughout the West!
of This Business?

EER'S DFIN G PRICES

D only two weelcs dgor

$rE3hing pr:ce reductions and rooftng havc brought homeowners all ov€r lumber dealers who have ol bargain rooftng prices have been rewarded

Setab Shingles with their sealed, gurfaced and protected edges the beauty and variety ol Forestry Blend Colors . . and how inexpensively they can purchase a n€w roof on Pion eefs new low prices and the liberal time payment plan.

on the Pacific tl rs have been Coast, nity to roofi prices. The time about it ! Exadvantages of

Pioneer ol(ers you this powerful wedge to awaken increased demand for roofing products in your territory. Make full use of it to win your share of the business. These prices will not last . . . start today to cash in !

Agdl,ls',,1932 THE CALIFORNIA LUMBER MERCHANT 17
BB OOnfPANY o o o
ooo lesl o o o o o 424 Symons Btock SPOKANE, VASHINGTON lvl^in 5415 LAfayetto zltl 1117 Continental Bant Bldg. SALT LAKE CITY, UTAH 'lPasatch 79J4

Better Return to American Lumber Exporters From Cliff Estes Expires European Business

Suddenly

C. S. Esfas

The sudden death of C. S. (Clifi) Estes on March 31 came as a great shock to his many friends in the lumber fraternity in Los Angeles and throughout the state of California. His death was the result of a fall while taking his morning bath, hitting his head and causing a cerebral hemorrhage; he never regained consciousness, dying that evening at 5 p.rn.

He had served as secretary-manager of the Los Angeles Wholesale Lumber Association since its organization in March, 192f, and through his untiring efiorts built it up to its present high standard of efficiency. He had been prominently identified with the lumber business in California for the past fifteen years.

Clifi, as he was best known to his many friends, was a resident of Los Angeles for many years, and took an active part in all civic matters, interesting himself particularly in the problems for the betterment and improvement of his adopted city. Ife was born in Boston, Mass. He is survived by his wife, Mrs. Lenore J. Estes, and three children, Robert Stewart, John Clifiord and Janet Estes. Funeral services were held on Saturday, April 2.

Show American Lumblr Films in South American Countries

Moving picture films, depicting the logging and manufacture of American southern pine, Douglas fir and oak have been shown in Argentina, IJruguay, Peru, Chile, Venezuela and Colombia during the last two years, by Department of Commerce trade commissioners in these countries through the ,cooperation of American lumber manufacturers who supplied the films, states the Lumber Division of the Department of Commerce.

The films were seen by various government officials, lumber .dealers, architects, engineers and other interested persons in these countries and it is reported that these pictures furthered the favorable attitude in regards to American lumber and products. A majority of the audiences, it is said, had never realized the magnitude and complex nature of American logging and sawmill operations.

Joins Sales Staff of Plywood Fim

Ray M. Holmes has joined the sales force of the United States Flywood Co., of Los Angeles. He is well known by the Los Angeles and Southern California lumber trade and was formerly associated with E. J. Stanton & Son, of Los Angeles.

The application in foreign markets of methods now used here to educate the consumer in the proper uses of our various species of lumber will materially improve the position of our lumber exporters, according to Axel H. Oxholm in a survey of the European lumber market issued today by the Commerce Department. Mr. Oxholm, formerly chief of the Department's Lumber Division and now Director of the National Committee on Wood Utilization, recently returned from Europe where he conferred with representative distributors and consurners of American lumber. The present report embodies his recommendations for such changes in our export policy as are desirable because of current economic conditions in Europe.

While some American woods are correctly used by Europeans, the report states, the average European consumer has scant knowledge of many important American species and their qualities. As a result o-f this, our woods are not as a rule commanding the prices commensurate with their real worth. An educational campaign which will point out the uses of American woods is the best method of overcoming this situation, according to the report. "Industrial Europe," Mr. Oxholm declares, "needs specialty woods, and the United States can supply this demand better than any other country since we have more than 9O species of commercial woods as compared to Europe's twelve or fifteen."

Referring to the uses to which American woods are put in Europe, the report shows that these range all the way from dock construction to sporting goods and from masts and spars to furniture and flooring. tlnfortunately, price rather than quality appears to be the deciding factor in the European consumer's purchases of lumber. For this condition, the report says, American exporters are themselves largely to blame. Furthermore, they have failed to take full advantage of the law permitting combinations of firms in export trade.

In concluding his report, Mr. Oxholm emphasizes the need of an association which will represent all lumber exporters, this association to concern itself with problems of mutual interest, such as uniform contracts, methods of handling'claims, grading rules, and conducting educational campaigns to inform the European consumer of the qualities and uses of American lumber. The sale of American lumber, he points out, might profitably be conducted through so-called Webb export corporations, selling for the joint account of its members. Some such lumber corporations are now functioning, but there is 'a large field for expansion along these lines.

In the preparation of his report, the author, a member of the Lumber Export Advisory Committee which works with the lumber division of the Commerce Department, had the advice and assistance of the following associate members: Elmer S. Anderson, president, Southeast.Lumber Export Company, Norfolk, Va.; Dr. Wilson Compton, secretary-manag'er, National Lumber Manufacturers Association, Washington, D.C.; Charles C. Dickinson, vice president, E. Sondheimer Company, Memphis, Tenn.; Major E. G. Griggs, president, Douglas Fir Exploitation & Export Co., Tacoma, 'Wash.; W. J. Sowers, vice president and general manag'er, American Pitch Pine Export Co., New Orleans, La.,.and James Tyson, president, The Charles Nelson Company, San Francisco, Calif.

TIIE CALIFORNIA LUMBER MERCHANT Apiil;15,:1932
April 15, 1932 THE CALIFORNIA LUMBER MERCHANT
Plans for this attractive home can be furnished by the Lumbermen's Service Association Fay Buildingl Los Angeles
-T-res1-T-r,ooe . pr_an -No. asge - Srco*o.TEooe

Better Construction tVill Use More Lumber

Better construction will be the watchword of the future, according to Harry Lee Martin, vice president of the Pacific Mortgage Guaranty Company, large lenders of money on California real estate, in an address made before the Los Angeles Realty Board recently.

Mr. Martin stated there was a lively interest in the construction of good homes and commented further:

"The acquisition of a home and home building are on a more intelligent basis now and will be in the future. Lenders of money will impose more supervision over quality of construction and within the next few years there tvill be many good durable buildings erected."

The Pacific Mortgage Guaranty Company is one of the several home loaning organizations in California which protects its investments and investors through supplementary specifications setting up minimum requirements which must be followed by builders borrowing money from them. The published specifications as prepared for the company by Wm. L. Campbell, architect, require that lumber materials and fabrication shall be, unless deviations are consented to by the company, as follows:

"All materials shall be new ."

"All (framing) lumber shall be West Coast Lumbermen's Association grade-marked No. 1 Douglas Fir, except that wall sheathing and sub-flooring may be grade-marked No.2."

"All finish shall be mill sanded. All fir panels in doors and elsewhere shall be vertical grain. All window sills shall be clear Redwood, and all door sills shall be Oak. All mudsills shall be No. 1 Redwood. shall be bedded in cement grout, and bolted to foundations every 8 feet."

"No joists shall be spaced over 15 inches c.c., and no 2x6 inch shall span over 5 feet, and no 2x8 inch shall span over 8 feet, and no 2xl0 inch shall span over 15 feet."

"There shall be no studs less than 2x4 inch. All studs and joists shall be sized."

"Al1 buildings shall have sub-floors throughout, laid at 45 degrees, mitred over joists and face-nailed with two 8d nails at each joist."

"The exterior walls of all Class D buildings, over one story, shall be diagonally sheathed solid . . . ., nailed with two 8d nails at .every stud. All ceiling joists shall be tied. Floor joists shall be doubled under bearing partitions."

"Two story buildings may be sheathed with 1x4 inch, 4 inches apart diagonally, nailed as above."

'!All top plates shall be doubled."

"The heads of all openings over 3 feet .wide shall be trussed."

"Studs shall be doubled around all openings with header resting on top of one piece full length trimmer."

"In all residential income buildings, install full mitred molded casings %*l% inch at all doors and at least stool and apron all windows. Bull nose jambs may be installed only upon approval of detail by the company."

"No doors other than closet doors shall be less than

2 ft. 4 in. wide and all corridor doors shall be at least l/a inches thick. All corridor or communicating door jambs shall be rabbitted."

"Finish Pine floors shall be No. 2 Clear & Better T&G, VG Oregon Pine ('B&Btr' VG Douglas Fir flooring)."

All points where quality or fabrication might slip to inferior materials or workmanship, have been efiectively protected in this loan specification.

This is an opportune time for lumber dealers to contact building loan and mortgage companies in their territory and sell to them the idea of loaning for new construction on specifications which will assure good construction and more permanent values. By use of such specifications the lumber retailer will realize more sale of lumber per job and with grade-marked lumber specified the business will be free of competition from grade substitution. In the end it also means to the industry that its market will be protected by the proper use of lumber.

Becoming

"Wood Conscious"

Largely Matter of Practice

Memphis, Tenn., March 31.-W. R. Scott, Vice-President of the Golf Shaft & Block Company, Memphis, has confessed to a state of mind which his associates in forest industries would like to see the whole world achieve. In the promotion of hickory and persimmon for beautiful golf clubs he has become "wood conscious", he says in a recent letter to the National Lumber Manufacturers Association. His letter 'contains a gospel worthy of preaching and practice by other lumbermen. It deals with the new booklet, "Beauty", which his ,company is distributing primarilv in the interest of wood in golf 'club shafts and heads, but in which they have found space to glorify the attractiveness of wood in its myriad other ornamental uses.

"During the time we have been trying to promote the use of hickory golf shafts and persimmoq golf heads", Mr. Scott writes, "we have become wood-conscious. We have also discovered that many people who directly or indire'ctly are vitally interested in wood are not themselves wood-consciou s."

The booklet is a splendid example of the results wood consciousness can a,ccomplish. Lumbermen should get a copy for their own satisfa'ction. And they will find that it not only appeals to their golfing friends for its golf interest, but that it is a booklet which will spread the consciousness of wood's beauty among such friends. Copies may be had from the company's Memphis office or from the Washington offi,ces of the National Lumber Manufacturers Association.

TI{E CALIFORNIA LUMBER MERCHANT Aprili15, 1932

Law Now Requires Army and M. S. Lopes, J.., Elected

N.vy Purchase Domestic Goods Secretary-Manager

Washington, Mar. 9.-The President yesterday signed Public Law No. 53 (Bingham Bill), recently passed by Congress, requiring that domestic goods be preferred in army and navy purchases. The National Lumber Manufacturers Association, in this 'connection, calls attention to the fact that the recent practice of the military services has been to show preference to goods produced in the United States, though little more than a year ago, it was pointed out by forest products industries, orders were being let for large quantities of furniture built of foreign woods. Under the new law domesti,c goods are to receive preference, where such preference is not unreasonable, even though the price advantage is not in their favor. It is understood the services contemplate future specification of furniture for non-commissioned officers' quarters in domestic woods only and the gradual replacement of officers' furniture in domestic woods, though replacements to match existing suites will, where necessary, be in imported woods. Congress is now considering the Wilson bill which would make similar preferential consideration of domestic goods and materials mandatory for all government purchasing officers, and government contractors, sub-contractors, and their agents.

REDWOOD EXECUTIVE BACK FRO EASTERN TRIP

Herb Klass, general sales manager of The Pacific Lum. ber Company, San Francisco, returned April 11 from a seven weeks' business trip in the Eastern States.

BOAT STOC K

Manuel S. Lopes, Jr., of Los Angeles, was elected secr€tary-manager of the Los Angeles Wholesale Lumber Association at their regular weekly meeting held at the Jgnathan Club, Los Angeles, on Wednesday noon, April 6, succeeding C. S. Estes, who died suddenly on Thursday, March 31. Resolutions of sympathy to Mr. Estes' bereaved family were passed at the meeting.

Mr. Lopes represents the Bloedel Donovan Lumber Mills, box shook department, in California, and will con; tinue to handle this business along with the association work. He has been associated with the wooden box business in Southern California for the past twenty-two years. The Association offices are in the Petroleum Securities Building, Los Angeles.

J. Don Mahaffey

J. Donnell Mahaffey, member of the Los Angeles Board of County Supervisors, who was stricken with a heart attack at his ofifice on March 28, died Saturday morning, April 9, at the NIonte Sano Hospital, Los Angeles, where he had been undergoing treatment.

Mr. Mahaffey was 56 years of age and was born in Williamsport, Pa. He received his education in the public schools of that city and later attended Media University. Following his graduation, he took up accountancy and was employed by the Pennsylvania Railroad Company for several years. He came to Los Angeles in I%JZ and for more than a quarter of a century had b,een connected with the Hollywood Lumber Company, in rbcent years as its manager, and held this position up to 1930 when he was elected to the board of supervisors. For many years he was active in civic affairs in Hollywood and was a past pr,esident of the Hollywood Chamber of Commerce and Hollywood Kiwanis Club.

He is survived by his wife, Mrs. Bertha Mahaffey. Funeral services were held at 2 p.^., Monday, April 11, at the First Presbyterian Church of Hollywood.

GEO. GERLINGER VISITS S. F.

George T. Gerlinger, president of the Willamette Valley Lumber Co., Dallas, Ore., was in San Francisco recently on a business trip.

E. K. WOOD LUMBER CO. MOVES PORTLAND OFFICE

E. K. Wood Lumber Company's Portland office has been moved to 827 Terminal Sales Building, Portland, Ore.

Are you reaching this proftable, potential market?

April 15, 1932 THE CATIFORNIA LUMBER MERCHANT 2l
AVAILABLE for IMMEDIATE SHIPMENT Port Orford White Cedar Vertical Grained Spruce Indiana Bending Oak Philippine and Plywood
-.STKAETE_ HI\RYYYI/9P SgMEANY oAKLAND, CALIFORNIA TEmplebar 5584 6 *neeb saue you

TAXES

(The following doggerel was very popular in 1897, when the famous panic of "93" was just concluding.)

We are taxed for our clothing, our mreat, and our bread, Our carlrts and dishes, our tables and bed, Our tea and our coffee, our fuel and lights, And we're taxed so severely we can't sleep o' nights.

We have stamps on our mortgages, checks, notes, and bills, Our deeds, on our contracts, and on our last wills, And the star-spangled banner in mourning doth wave O'er the wealth of the nation turned into the grave.

We are taxed on our omces, stores, and our shops, Our stoves, on our barrels, our brooms and our ffiops, Our horses and cattle, and if we should die We are taxed on the coffins in which we must lie.

We are taxed on all goods by kind Providence given, We are taxed for the Bible that points us to heaven, And when we ascend to the heavenly goal, You would if you coul{, stick a stamp on our soul.

BUSINESS IS BUSINESS

"Children should be seen and not heard," grandpa warned little Wiltie.

"You let that child say anything he wants to", bristled ttre mother. "I sold three of his bright sayings last month".

DOG STORIES

Once there was a man who was chased by a dog. He ran, and ran, and ran, and so did the dog. Finally, too tired to run farther, he stopped. To his surprise, the dog stopped also. They looked at each other for a moment, a great light gradually dawning in the man's head. He took a step toward the dog. The dog retreated. Another step. Another retreat. And then,, after a brief resg that man took after that dog and chased hirn all the way back to where they started from, the dog covering the whole distance with his tail between his legs. Depressions and men are a good deal like that dog and that man. It's time now for us to start chasing the dog.

NEXT

"Sorry, Smith, my hen scratched/p your garden."

"All right, Brown, my dog ate ydur hen."

"So long. My auto just ran over your dog."

HELLO BEAUTIFUL

When f meet a lovely lady

As I walk upon my way, I pass her by politely, yes, But below my breath I sayHello Beautiful.

And once a lady heard me say The muttered phrase I'd said And turned arol.rnd and srniled at rne And Oh ! My face was red.

-Saul Merk in Gargoyle.

KNOWING AND DOrNG

\./

To know what to do is wISDoM. To knbw hoq, to do it is SKILL. And to do the thing as it should be done, is SERVICE.

MONKEYING WITH HER

The well dressed lady just back from Europe was asked the customaf,y guestion by the customs offi.cer./

"Anything to declare?" \ /

"No sir."

"Are you sure?"

"Yes, sir."

"Thelr, do you want me to assume that that fur tail hanging down from under your dress, is your ourn?"

WASHINGTON TO FIRANKLIN

If to be venerated for benevolence, to be admired for talents, to be estee.rrred for patriotism, to be loved for philanthropy, can gratify the human mind, you nurst have the pleasing consolation to know that you have not lived in vain. (Frorn a letter to Benjamin Franklin from George Washington.)

WE WENT HER ONE BETTER

England named her greatest battleships the Terror, the Scorpion, and the Dauntless. So we werlt her one better. We nam,ed one of ours the Chicago. That closed the nomi. nations for all time.

THE CALIFORNIA LUMBER MERCHANT -{pril 15, 1932
V

Suggestions For Beautifying

Home Premises

Nothing adds so much to the general outside appeardnce of a home, whether it be a costlv mansion or a small bungalow, as well designed trellises, pergolas, lawn furniture, and fences with attractive gates and arches. These, and numerous other articles for use both inside and outside of the home, are completely described and illustrated in a booklet entitled "You Can Make It For Profit", issued by the National Committee on Wood Utilization of the Department of Commerce.

The suggestions contained in the manual are particularly timely in view of the fact that spring home beautification programs are being outlined now by civic and community organizations, as well as by individual home ownef,s. The equipment described in the committee's manual is neither difficult to construct nor does it represent a great outlay of money, but it will enhance the attractiveness and the value of the property.

A window, a corner or jog in the exterior side wall, a fireplace chimney, or a blank wall may be made more attractive by the addition of simple lattice-wall trellises. Such trellises also provide ideal supports for vines and climbing foses.

Of all outdoor home amusement devices, according to the booklet, there are probably none that have a greater fascination for children than sand boxes, swings, and seesdws. Then, for adults, the manu'al illustrates lawn tables, lawn benches, garden nooks, lawn chairs and seats.

Heavy blooms and long, slender stems of such flowers as dahlias, sunflowers and other plants of similar shape, make it necessary to provide supports for them. Garden sticks shown in the booklet are especially adapted to supporting plants, and they can be made unusually attractive by painting.

Besides giving detailed information on each of the articles illustratdd, the bulletin contains other valuable information regarding the selection of materials and tools. A special chapter is devoted to a discussion of painting and decorating. Helpful woodworking shop suggestions also are listed.

In most instances the articles illustrated are plain design so as to appeal to the handy man. In the preparation of the booklet, special emphasis has been given to individual requirements so as to avoid competition with merchandise produced on a mass production scale.

Inasmuch as the conveniences can be constructed by the handy man temporarily unemployed, the committee, in its booklet, has discussed a number of ways in which the articles made for profit may be marketed, The highway has proved to be a successful means of selling such products, while chain and ii'rdependent department stores, mail order houses, hardware and paint stores, souvenir and specialty shops ofier good markets for disposing of useful home items.

"You Can Make It For Profit" is available at the nomi4al sum of ten cents a copy, but civic organizations and other groups or individuals may secure copies in quantity lots at further reduced prices.

A. W. ADLER TAKES OVER LUMBER BUSINESS

A. W. Adler and R. K. Weaver, who have operated a lumber yard and planing mill at Sonoma, Calif., since 1920 under the firm name of the Mission Lumber Co., have dissolved partnership and Mr. Adler has taken over the busi. ness."

L Autheatic tedr give California ftbdwood. ample rtreogth, which comperer favorably with that of all othct rpecie* Rcdrrood ir frown under the .,ct.ongtt clarrificetiolr.

SUSTAINED STRENGTH and DEPtsNDABLE DURABILITY ATE among the outrt nding featurer of our Structurel Grader which conrtitutc a prrctically pernnnent rtrucarral materid eepecially derigned for modern engineering projectc.

| 15, 1932
l*t us take cate of
3sSpeedy Servlcett J" [. lllfflNs tuMBtR c0. SAAI FRANCISCO \
We Carry a complete stock of both kiln dried and air dried POBT ONTOnID GEIDAN
your orders with our
"Red" Wood ) Says;
NEDHOOD UNItlN TUMBER Ct|. SAN FRANCISCO Crocler Bldg. Phone SUaer 617O Gf ilFORlill MILLS: FORT BRAGG, CALIFORNIA M ember Catif ornia Redtrtood Association LOS ANGELES Lane Mortgage Bldg. Phone TRinity 2282
24 THE CALIFORNIA LUMBER MERCHANT April 15, 1932

File Amended Petition in L. A. County Planning Commission

Long-Bell Case lssue 324 Pcrmits lor March

Following a mernorandum opinion on March D by Judge M. E. Otis, of the United States District Court of I{ansas City, in which he upheld the demurrer to the Long-Bell Lumber Company receivership suit for lack of a cause of action, attorneys for the plaintiffs filed an amended petition April 1. The Long-Bell Lumber. Company is allowed twenty days to answer the petition.

The memorandum opinion was based upon petitions filed by W. G. Hutson, Jr., of Lawrence, Kansas, and W. Verdner Carson, of Quincy, Ill., individual bondhold,ers. Holders of approximately 13 million dollars of the bonds, out of 20 m,illion dollars outstanding, have deposited their bonds with the Bondholders' Committee.

Col. Lebbeus Schofield

Col. Lebbeus Schofield, 93 years of age, for many years identified with the lumber business in Southern California, died at Whittier, Calif., on April 2. He was past commander of the Southern California Veterans' Association, and past ,commander of Rosecrans Post of the G. A. R., Whittier. He served throughout the civil war, enlisting with Company K, Twenty-sixth Iowa infantry, and rising to the rank of colonel. Funeral services were held on Tuesday afternoon, April 5. Interment was at the Rose Hill Cemetery, Whittier, and. the firing squad from the American Legion Post, Whittier, sounded taps and fired a salute. He was born at Fishkill, N. Y.

Col. Schofield's business life was devoted entirelv to the lumber business. His first lumber experiences were with the Clinton Lumber Co., at Clinton, Iowa, in which his father was interested. His father also had a shingle mill in Wisconsin where he spent some time after which he ran a lumber yard at Westside, Crawford county, Iowa, also serving the community as postmaster along with his lumber business. He ,came to Los Angeles in 1887 where he became associated with the Los Angeles Lumber Co. Later he was appointed manager of the San Pedro Lumber Co. yard at Compton where he remained for two years, and was then transferred by the company to their yard at Whittier where he served as manager for twenty-five years when he retired at the age of eighty-four years.

He is survived by four children who reside in Southern California: Miss Helen Schofield and Harry Schofield, of Whittier; Mrs. Florence Butterfield, of Montebello, and Jerome V. Schofield, of lluntington Park.

The Regional Planning Commission of Los Angeles county issued 324 permits for buildings and structures to be erected in the county outside incorporated towns and cities at an estimated cost of $341,000 during the month of March, 1932. 378 permits with a valuation of $694,000 were issued during the month of March last year. 759 permits with an estimated valuation of $1,215,00O have been issued for the first three months of. 1932. Permits issued for the month of March. 1932. were as follows:

German Government Announces Plans For \(/ooden Houses

The.German Federal Commissioner for Suburban Settlements has announced plans for the construction of 16,000 wooden houses, costing $11,425,000, for the unemployed in the suburbs of German industrial cities,. states a report from Vice Consul O. W. Gray at Berlin, made public by the Lumber Division of the Department of Commerce. The German authorities calctrlate that a small wooden house can be constructed for $429 each, the balance of the cost being for furniture and equipment. The settler is required to give his own work in the construction of his house.

The number of houses to be built will be increased, it is reported, providing that tenants are found who have funds to assist in the financing. Construction will likely begin as soon as suitable spring weather allows.

The houses are to be constructed of wood and each will consist of a living room 12 to 14 square meters; a bedroom 9 to 12 square meters I two small bedrooms; a small stable from 5 to 6 square meters and a cellar at least 4 square meters. In addition, sheds will be provided for the storage of tools, implements, feed, seed and other essential articles.

It is understood that preference is -to be given German products in this project, whenever possible.

Tou Dontt Gamble

when you deal with us. Our service is the outcome of many years of study of the needs of the retailer.

April 15, 1932 THE CALIFORNIA LUMBER MERCHANT
I r I r rl r I r r r rr l r ll I l I r t I I TI
No Permits Value Single residences .100 $206,650 b"frt"" dwetlings ..:::.::..::.::.::::: 1 6,soo Apartment houses Commercial buildings 33 7 18,450 24,7ffi 84,800 Industrial buildings Miscellaneous buildings .183 Totals ..324 $341,100 I t I I I I I T I T I I tl Build Salcs and Increass Your Proftts vith BROWN'S SUPERCEDAR CLOSET LINING .* 8$y's t mm red hartwoo,rl *Thoroughly noth rcpelllng. 'leAqo On Cot6L rA blg repeat llne. iSend today fm Frce Samplc Bc and Quotatru. E. J. St -'on & Son' Loe AaSelc J. E. Hlggins Lbrl Co., Su Francbco Stnble Hardw@d Company GEO. C. BRO\MN & CO. Mcmphir, Tcna. Lrgct Manufuturerr of Arornatic Red Cedar lrnber h ihc World rlltrlllrrlttlrlltlt I I I I I I I I I I I I I TI
lr TOU IDONIT TNAIDE wlTB US WE BOTE LOSE Our Al[otto: "Promise Less-Do More" HIIL tt DIORTONT Inc. Vholesalerc and Jobbers Dennison Street Vhatf - Oakland ANdover lO77-1O78

First Reports of President's Home Buifding Conf erence No* Ready

Washington, Mar'ch 28.-With a foreword by President Hoover, in which he states that, "The next great lift in elevating the living.conditions of the American family must come from a concerted and nationwide movement to provide new and better homes," the first volume of the final reports of the President's Conference on Home Building and Home Ownership is today offered to the public. It includes the first part of a complete program for raising the standard of American housing, a prog'ram based upon the experience of scores of private and public groups and individuals professionally engaged in all the multitude of fields whose combined activities produ,ce modern housing. It represents the first fruits of the Conference held last December, which, by pooling all pertinent experience, for the first time made such a program possible.

This present volume, entitled "Planning for Residential Districts," offers a means to put an end to the rapid decay which is the curse of Ameri,can home neighf.61fi66{,s, and so to protect the investment of the home owner. It includes the reports of the four ,committees of the Conference that dealt with the home surroundings, namely the committees on City Planning and Zoning, Subdivision Layout, Utilities for Houses, and Landscape Planning and Planting.

These reports are the first to appear because the Conferen,ce revealed that good housing is dependent first of all on good surroundings. A dwelling may be of good design and well constructed, but if it is in a slum or a factory drstrict, if it lacks privacy, quiet, or sunlight, running water or sewers, if through-traffic endangers the lives of its children, if ugliness is all about it, if no parks or playgrounds are within walking distance, it is not good housing. These faults are common to many American home neighborhoods and there can be no effective improvement of our housing standards until they are removed.

The present volume,contains a program for their removal, prepared by men and women at the head of the various professions,qenqslnsd-city planners, realtors, subdividers, housing experts, architects, utility engineers, representatives of government, landscape architects, sociologists. For its fulfillment it demands the cooperation of citizens with their local governments and the use of a highly developed prof essional technique.

The heart of this program is a plan for every community -metropolis or village, old or embryonic. To secure safety and quiet to home areas, and to restore the vanishing spirit of civic loyalty the program calls for the development oi each neighborhood within the plan as a self-contained rrnit around the school as a ,center. It calls for the limiting of bulk and height of buildings to secure sunlight ancl iir: for the protection of the home owner's investment and the exclusion of factories and other influen,ces destructive of homes by zoning regulations; for the redu,ction of top-heavy costs for public services and the easing of transportation difficulties-at the same time that natural amenities ale preserved for the home owner, and the essential public serv-ices insured him-by the control of growth and of subdivision development. This same control will prevent the loss oT in-

vestments which, with the unlimited subdivision booms oi the past, has amounted to hundreds of millions.

The beauty of the individual horne must, of course, depend mainly on the owner, but the report on landscape planning and planting offers him a guide by which to make the most of his home and lays down the principles that must control the planting of public places and the elimination of the unsightly features that now disfigure so many neighborhoods.

Because housing in unincorporated areas adjacent to cities presents ,certain unique problems a report on this subject by a special group of the Conference is included.

In an introduction, the Editors Dr. John M. Gries and Dr. James Ford, state that the volumes will serve as a guide "to every citizen or organization that feels stirred by the great challenge of our housing problem." This first volume on the home surroundings is a handbook particularly for city planners, subdividers, real estate men, and city officials as well as for garden ,clubs and civic improvement associations. But it supplies also a text book for schools and ,colleges, and a sour'ce book to business and civic organizatrons.

The volumes in cloth binding can be obtained for $1.15 postpaid, by writing to Dr. John M. Gries, Executive Secretary, President's Conference on Home Building and Home Ownership, Department of Commerce, 'Washington, D. C. Thirty-one committees colle,cted data on every phase ot housing for the meeting of the President's Conference last December. The thirty-one reports will make up in all eleven volumes, the remaining ten of whi,ch will be published in the course of the next few months. Those now in preparation are: Ilome Finance and Taxation; Slums, Large-scale Housing and Decentralization; Home Ownership, Income and Types of Dwellings; House Design, Construction and Equipment; Negro Housing; Farm and Village Housing.

17th Annual International Convention

The Seventeenth Annual International Convention and Inform-a-Show of the National Association of Purchasing Agents will be held at the Book-Cadillac Hotel, Detroit-, Mich., June 6, 7,8 and,9, 1932. An attendance of between ]49 en4 1500 purchasing agents from all parts of the United States and Canada is expected.

The Inform-a-Show is an industrial exhibit by means of which products and services are brought to tie direct attention of purchasing agents. Among tlie exhibitors who have already reserved space are many outstanding national advertisers. Non-member purchasing agents will be permitted to register for and attend convlntion sessions. Tne Inform-a-Show will be open to interested persons without registration. Admission tickets will be available without charge.

THE CALIFORNIA LUMBER MERCIIANT April 15, 1932

Advocatcs Housc Tcmperature C. E. Stedman Resigns-H. Knapp

Control For Comfort in Charge Celotex Distribution

Washington, March 26.-"Comfort at low cost is the problem 'confronting American architects today", says Alexander B. Trowbridge of Washington, D. C., nationallyknown architect, and member of the National Committee on Wood Utilization of the Department of Commerce. "Therefore, air,conditioning, temperature control, and any similar rneasure which will make the American home more liveable and comfortable at all seasons of the year will be an important step in the direction of increasing the number of home owners."

"It is obvious", Mr. Trowbridge continues, "that these new features of home planning cannct be carried out without giving due consideration to insulation, sin'ce a properly insulated house may be kept warmer in the winter at low cost, and cooler in the summer. Since air cooling by artificial means is rapidly gaining recognition, it is also obvious that ar,chitects should give the proper attention to the means of preventing heat from entering the building during the hot summer days."

"In addition to paying attention to certain structural details", Mr. Trowbridge stated, "the use of insulation materials in house construction becomes more and more a necessity, and is now considered an important adjunct to temperature control devices. It is therefore particularly fortunate that the National Committee on Wood Utilization has taken the step of gathering important facts in regard to house insulation, and publishing these for the use of architects, builders, and the general public."

"This report brings out the interesting fact", Mr. Trowbridge continued, "that the choice of insulation materials is not so important as their correct appli,cation, and the report gives definite instructions in regard to the uses of various types of insulation materials."

The publication to which Mr. Trowbridge refers is "HOUSE INSULATION: Its Economies and Application". A committee selected from among the country's leading architects, engineers, and builders, under the chairmanship of LeRoy E. Kern, representing the American Institute of Ar,chitects, contributed their services for the purpose of furthering American home comfort.

CHANGE rr'r OUn S. r'. prfOftE NUMBER

The telephone number of the The California Lumber Merchant's San Francisco office has been changed to DOuglas 4899.

J. A. RANKTN VTSTTS S. F.

J. A. Rankin, resident manager, Hammond & Little River Redwood Co., Samoa, recently spent a few days visiting the home office in San Francisco.

C. E. Stedman, vice-president in charge of distribution of The Celotex Company, announces his resignation, effective March 31. He rvas associated with the company from its organization in 1921and was in charge of the general distribution of the company's products for more than seven years. He was a member of President Hoover's Building Survey Conference, and vice-chairman of the National Building Industries Bureau. Mr. Stedman says he will continue to be active in the building industry.

Harold Knapp, general sales manager of the company since 1930 and before then assistant general sales manager, will assume direction of the company's distribution.

Philip Morse

Philip Morse, pioneer lumberman and for many vears prominent in the business and civic affairs of San Diego, died at his home in San Diego on March 30. He was 87 years of age. Mr. Morse came to San Diego fiom San Francisco in March, 1859, sixty-three years ago His first work in San Diego was with the G. W. B. McDonald Lumber Co,, but a year later he went to Arizona becoming associated with J. Gruendike where they operated a mill manufacturing lumber until 1883. On his return to San l)iego, he organized the San Diego Lumber Co. ancl continued with this company until a few years ago.

He took an active part in civic affairs in San Diego and was president of the chamber of commerce from 1895 to 1897, and was president of the board of edu'cation for one term. He also served as a trustee of the state normal school and for many years was president of the board of library trustees. He a,cted as city treasurer in 1875 and 1876.

Mr. Morse rvas a native of Fayette, Me., where he attended the public schools and was graduated from the Lewiston Falls Academy in 1855,, later teaching school before entering business in California. He is survived by his wife, Mrs. Ella Artha Morse, a son, Harry Morse, of Palo Alto, Calif., a nie,ce, Miss Sara \M. Treat, of San Diego, and several nieces and nephews at Los Angeles ancl in Maine. Funeral services were held at San Diego on Fri day afternoon, April 1.

April 15, 1932 THE CALIFORNIA LUMBER TIERCHANT
iii hardwoods ilt llr I \fl. E. COOPER LUMBER CO. f looringspruce sugdr pine- cedor ponderosa pine PR s1 31 tOS ANGELES

U. S. Forest Products lmports From Heads Calilornia Simplifted Canada Exceed

Exports for 1930 Practice Committee

According to the United States official export and import figures for the calendar year 1930, the United States exported forest products to Canada totaling $25,500,550 while in return she imported from Canada $n4,876,977 value of forest products, states the Lumber Division of the Department of Commerce. In other words, United States imports from Canada during 1930 of forest products were nearly 8 times by value greater than her exports to Canada..

Of the total forest products exported from the United States to Canada in 1930, total wood unmanufactured, which includes logs, hewn'timber, railroad ties, piling and poles, and fuel wood, amounted to $2,091,487; total sawmill products, which includes sawed timber, boards, planks and scantlings, lath and shingles, totaled $6,582,714; total wood manufactured, which includes cooperage, box shooks, veneers, plywood, flooring, millwork, furniture of wood, handles, etc., amounted to $6,239,394; and pulp woods, wood pulp and total paper and manufactures amounted to $11,596,955.

On the other hand, United States imported from Canada a total of wood and manufactures, which includes logs, ties, poles, sawed boards, and lumber, lath, shingles, veneers, plywood, furniture oi wood, etc., amounting to $39,330,156; pulp woods and wood pulp amounting to V7,875,490 and of paper and manufactures a total of $II7,671,331.

According to official Canadian figures for the calendar year 1930 Canada exported a total ol $249,ffi,23l of. wood, wood products and paper, of which about 81 per cent or $n2,979,355 were exported to the United States, about 6 per cent or $18,578,797 to the United Kingdom and the balance exported to other countries.

The difterence of about one per cent between United States and Canadian official figures is doubtless explainable to the difference in time in the recording of exports and imports.

A Minute Man for Lumber

Ta,coma, Wash., Mar,ch 25.-In recognition of the efricient cooperation of J. E. Mackie (Northwestern representative of the National Lumber Manufacturers Association) with the Tacoma Lumbermen's Club and the Building Code Committee of that city, a copy of the following resolution was sent to the N. L. M. A.

"At a regular meeting of the Tacoma Lumbermen's Club, January 15th, a resolution was adopted unanimously to the effe,ct that the Club extends its thanks to the National Lumber Manufacturers Asso,ciation for the service of J. E. Mackie, your northwestern representative, rendered the club code committee, as well as the City of Tacoma Building Code Committee, in the preparation of a new building code the city is about to adopt. At the same time the club wishes to thank Mr. Mackie personally, and formally, for his able servi,ces, through the association he so ably represents."

The appointment of George M. Richardson, president of the National Association of Purchasing Agents, to head the statewide Simplified Practice Committee of the California State Chamber of Commerce was recently announced.

The Committee was appointed by the United States Department of Commerce to represent it in handling simplified practice matters within the state. Mr. Rlchardson is Purchase Engineer for Southern California Edison Company, Limited, Los Angeles, and has long been identified with standardization and simplification work in the utility field. His appointment is a recognition of the cooperation of the Association in the standardization and simplification movement carried on by the Government.

Wood Waste Checked

About 67,W carloads of wood waste are produced annually by the lumber and woodworking industries of Maryland, Virginia, and North Carolina, according to a statement made today by Dr. Wilson Compton, secretary-manager of the National Lumber Manufacturers Association, Washington, D.C. Dr. Compton also is a member of the National Committee on Wood Utilization of the Department of Commerce, and has acted as a member of a special sub-committee which has completed a wood waste survey in Maryland.

His statement continues: "IJnder present conditions, large quantities of wood waste are neiessarily produced in connection with the primary processes of milling and fabrication. However, at most sawmills and wood-fabricating plants the use of improved machinery and equipment would considerably reduce the production of nonutilized wood."

It is also pointed out that although much of this wood is not used commercially at present, much of it represents potential raw material for the manufactur-e of such products as lath, small dimension stock, short-length lumber, box and crate stock, and novelties and turned wood products. The material which has been listed as a result of the Committee's surveys may also be converted into wood four, wall board and insulating materials, pulp and paper, and charcoal and distillation products.

Dr. Compton explained that the National Committee has been conducting wood waste surveys during the past five years as the result of requests received from the governors of the various states. Surveys have been completed in the three states previously mentioned, and a fourth study is now being carried on in New York. As a result of these investigations 33,000 carloads annually of nonutilized wood have been reported from North Carolina, 28,000 carloads from Virginia, and 6,000 carloads from Maryand. Bulletins have been published for each of these states, giving detailed information regarding the kind, quantity, type, and location of every carload of waste reported. These reports are now available for the guidance of those interested in the purchase and utilization of this

L. c. HAMMoND BACK FRoM EAsr material'

Dr. Compton beliewes that the non-utilized wood surveys

Leonard C. Hammond, vice-president of the Hammond are a valuable development in that they furnish the inforLumber Co., San Francisco, has returned from a six weeks' mation needed by a wide range of industries which use trip drrring which he visited the company's Chicago and wood as a raw material, and also because of the public and Ntew Yorli offices. and various Atlantic and Gulf Coast individual interest which is created in the efficient manucities. .-,.-..facture, aad..use,, of..lumber.and wood- ptgd$cts,,... -.,..."n.-

THE CALIFORNIA LUMBER MERCHANT April 15, 1932

Russian Lumber on Argentine Market Sells at Record Low Prices

The cargo of some 3,000,000 feet of Russian spruce anil pine which entered Argentina during January is now reported to have been sold to Argentine dealers at record low prices, states a ccmmunication from American Trade Commissioner James G. Burke at Buenos Aires to the Lumber Division of the Department of Commerce.

The outlook for West Coast shippels is consid,ered by the local trade as unfavorable for the coming year. While Douglas fir is holding its place fairly well in face of strong competition from pitch pine, both woods are selling at low prices, due partly to record low freight rates. The Russian lumber is expected to affect principally West Coast hemlock, spruce and pine. It is expected that petroleum boxes will continue to be made from West Coast hemlock but that is said to be the only fairly sure business in sight. The local traCe feels that prices have reached bottom and as soon as prices show a firming tendency, that this, together with the fact that stocks are low, should encourage substantial buying.

The Russian pine and spruce which arrived in January is reported by the local trade as fourth grade and in short lengths, with lack of uniformity in dimensions. This, together with irregularity in Russian arrivals, precludes the possibilities of buyers placing orders until they have actually seen the lumber.

Bldg.-Loan League Reports Loans on Refinancing and Construction

In,creasing amounts lent for refinancing of homes and steadily decreasing amounts lent for new construction are reported by building and loan associations in tabulations, as of January 31, to the United States Building and l-oan League, it is reported by the California Building-Loan .League.

An estimate for the month projected on basis of .the reporting members and affiliated state leagues shou's total loans made approximately $55,000,000, of which some $41,000,000, or 77 per cent, was for re{inancing and purchase of existing homes.

William E. Best, Pittsburgh, Pa., president of the United States League, emphasizes that the refinancing operations of these local institutions in January are definite indications of where the real need for the funds of the proposed home loan bank system lies. A refinancing demand many times that actually filled by the associations is now represented by waiting lists, Mr. Best said. He pointed to straight mortgages'coming due in principal now and throughout the next six months which would demand large refinancing iunds.

"These figures are evidence of the real reason whv a federal system of home loan banks-is needed at this time and of what use would be made of funds released to local home financing units through this legislation. The neople rvho alread.y 9wl tromes are the object of the emergency angle of this bill's benefits.

"We know from waiting lists on the books of associations in all parts of the country that this 941,000,000 lent by associations to refinance homes in January was only that portion of the demand which building anrl loan assdciations could be expe'cted to take care of with their limited funds derived from small savers."

INVESTMENT

Saae, Safe and Sure

Buy a $1,000.00 bond issued by a company with Assets over f)88,000,000.

You may pay (if age 231 only $48.91 annually for 20 yeats.

2ox$48.91:$979.00

At the end of 20 years you will Receive in Cash, $1,662.13.

If death occurs any time after coniract is signed bond will mature and be paid in Cash to your heirs.

Bonds issued in any amount desired.

A. L. POBTBB

LIFE INSURANCE COUNSELOR

1126 West 45th Street

Lor Angeles

Phonc: VErmont 3102

ttOtly the Piston movest'

/z to 2-rnch Drilling Capacity

\ffeights lo to 20 lbs.

Priced at f100 and up. Etectrlc Drllls, Atl Stzcs Portable Grlnders and Bench T54rcc Goncrete Surtacers Strand

April 15, 1932 THE CALIFORNIA LUMBER MERCHANT
STNTRON r[OTOBLESS ETECTRIC HAIIIIERS
If a job can be done with an electric 1661-wg have it. If,. N. THACKABERRT 308 East 3rd St. Mutual 7508 Lor Angeter TOOLS RENTED
Fledble thalts and Equtpmclrt Etectrlc Hand Sawr Sanderc . Pollsherc . Butlcrs

CLASSIFIED ADVERTISING

Rate---$2.50 Per Column Inch.

FOR SALE

Lumber Yard Donkey-Wheels 18 inches high, 6 inches wide, 6-ft. steel frame-Ford Engine. Our Cost Sell

$600.00

Just the thing for heavy pulls.

George Dunton, 420 East Fourth

$100.00 St., Santa Ana, Calif.

SALES EXECUTIVE

Wants Position. Thoroughly familiar in various channels for all Western woods. 11 years' experience in California trade and understands Eastern and Foreign demands. Address Box C-438, California Lumber Merchant.

CASH

For a good yard in a one or two yard town. Northern California or Oregon preferred. Address Box 437, California Lumber Mer'chant.

STATEMENT OF THE OWNERSHIP. IVIANAGEMENT. CIRCULATION. ETC., REOUIRED BV TIIE'ACT OT

AUGUST

24, 1912,

POSITION WANTED BY EXPERIENCED OFFICE MAN

Experienced lumber office man, stenographer and bookkeeper, several years experience with wholesale lumber firms. Capable, reliable, references furnished. Address California Lumber Merchant. Box C-430.

POSITION WANTED BY EXPERIENCED SALESMAN

Experienced salesman, desires connection, past three years covered Southern California district for an Eastern manufacturer. Familiar with California architects, lumber dealers and contractors. Married, can furnish references. Address California Lumber Merchant, Box C-428.

SALESMAN WANTED

Prominent manufacturer of spray painting equipment line desires sales representation contacting lumber dealers. Liberal commission basis. Can be handled with one or two other lines. Give details and territory now covering. Address Box C-434, California Lumber Merchant.

CONGRESS OF

Of The California Lumber Mercfuant, published Semi-monthly at Los Angeles, California, for April l,1932. State oI California ) County of Ins Angeles, J""'

Before me, a Notary Public in and for the Statc and county aforcsaid, personally appeared J. E. Martin, who, having been duli sworn according to law, deDoses and says that he is the Manacine Editor of The California Lumber Merchaat. and that the followinc- isi to the bcst of his knowledgc and belief, a true statemcnt of th; owncrship, management (and if a daily paper, thc circulatioa), ctco of the rfcc. said publicatiou for thc date sbown in the above caption, rcquircd by the Act of August A, fnz, cmbodied in scction 4U. Pobtal Laws and RcSulations, printed o! the reverse of this form. t6 wit:

l. That the names and addresses of the publisher. cditor. nanaqinr cditor, and business managers are: Publisheri J. C. Dionne. 318 Cen-tra'l Bldg., I+s Angelcsi Editoi, J. C. Dionne,3lS-Central Bldg., Los An- gclea; Ma.gaging Editor, J. E. Martin, 318 Ccntral Bldg., I,oi Angeles; buslness Managerl, None,

2. That the owner is: (If owned by a corooration. its namc and address must be statcd and also immldiatelv'thcreurider thc names and addresses of gtockholders owning or holdiiq onc Der ccnr or morc of total amount of stock. If not owned bv a-coroor-ation. thc names aad addrcsseg of the individual owners mus-t bc siven. If -owncd bv a 6rm, company, or oth€r utrincorporated cmcern. its name and addriss. as well as those of cach individual member, must be qiven.)

Thc Califomia Lumber Mcrchant (a corporation), 318 -Centril Bldg., Los Angcles.

J. C. Dionne, 318 Central Bldg,, Los Angeles.

]. E. Martin, 318 Central Bldg., bs Angeles.

A, C. Merryman, 318 Central Bldg., Los Angeles.

T. P. Wier, Ilouston, Texas.

3. That the krrown bondholders, mortgageea, and othcr rccurity holders owning or holding I Der ccnt or moie -of t6tal imount of bondl'. mortgageS, or other cecurities are: (If there are none. so state.) None-

4. That thc two paragrapbs next abovc, eivins'thc naroei of thc ownc,rs, stockhold€rs, and scurity holders, if ani. contaiir trot olly tbc li6t of stockholdcrs and security holders as they aoocar uoon thl booke of thc company but also, i-n casea *-bcrc ihc'itoclndair oi lecurity holder lppcars upon .the books of the- company as trustcc of r!- aay ,otncf louclary relatton, the namc ot thc Derlo! or corDora. tion tor whom 8uch trustce iE acting, ie giycn; allo-that thc raid two par-agraphs contain statcmentr embracing-affiaht'r fult knowlcdiJ erid belief aE to the circumstanccs and conditions undcr whicb rtock[oldcrr and recurity holders who do not appcar upon the bookr of thc comoanv a! trustce!, hold rtock and sccurities in a capacity other than that-of; bona fidc orncrl and thig affiant has no reason to'believe that any other perlon, as8ociation, or corporation has any intercst direct or indirect in thc laid atocL, bonds, or other securities than as go stated bv him.

5. That thc average numbcr of copicr of cach icsue of thir oubli. calion rold or distributed, through the mails or othcrwisc. to- oaid subscribcrc during thc six monthJ preceding the date shown'rbbvi ii (This iniormation is required from daily publications only.) sworn to and subscribed berore me ,n,, Jr'r,?',15f*fllili.lf:t5ine rait6r' ISEAL] FREDA R.. FAULSON. ' (My commissioa cxpires Aug. 18, f934.)

British Lumber Market Outloolr

Somewhat lmproved

The British lumber market outlook is regarded somewhat improved owing partly to a feeling of greater security as a result of recent favorable developments in public finances and foreign exchange conditions, and the belief that these factors will result in general trade improvement, therefore causing more activity in the lumber consuming industries. This information was radioed to the Lumber Division of the Department of Commerce by Trade Commissioner James Sbmerville Jr., at London,'

Business in Douglas fir shows signs of improvement on the British market and shippers quotations are firm, particularly on better grades of Canadian origin.

Pitch pine sales of sa.ivn timber were active the early part of February owing to the drop in c.i.f. prices but quotations are now firmer and arrivals fairly heavy.

The American hardrvood trade continues dull and a resumption of an active demand is further retarded by higher prices consequent with the placement of the 10 per cent duty. The volume of American hardrvood imports has been further reduced and stocks are not heavy but sufficient for present demand.

Some improvement in the plywood market has been noticed by the trade although most purchases have probably been for parcels arriving prior to March 1st, thereby avoiding the new duty. Forward business in plywood is limited and there is no evidence of improvement in consumer demand. The market for Douglas fir plywood continues inactive.

30 THE CALIFORNIA LUMBER MERCHANT April 15, l9J2
:.i

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!!a 'f' Wouldn't This be a Grand Time to get out and Sell a Few Re-rooting Jobs in Your Town ? A CREO.DIPT SHINGLE ROOF Right Over the Old Roof Makes a Crowning Glory to an Old Home-at Very Reasonable Cost. SA]ITA FE LUMBER Cll. Incorporated Feb. 14, 1908 A. J. ttGustt Russellts Outfit Exclusive Representativer in Northern California for Creo-Dipt Company, Inc. North Tonawanda, N. Y. PINE DEPARTMENT F. S. PALMER, Mgr. California Ponderosa Pine California Sugar Pine General Office SAN FRANCISCO St. Clair Blds. 16 California St.

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