individual house bills may be ordered shipped complete in Red River mixed cars . framing lumber, outside and inside finish, siding, sash and doors (stock or special), wall panels, millwork, mouldings and fixtures
. Buying methods have changed the past ten years and business is done with less money tied up in inventories . . thanks to improved transportationandproduction f..iliti.. that make such buying possible.
Trade Mark
The production of lumber reported bv 2ll mills to the West Coart Lumbermen'r Arcociation for the week ending Augwt 17 d'ecreac€d approximately 2'O0O,00O feet aE Gompared to the previous week, while orders for the pdriod increaged more than l9,(X)O,OOO feet over the volume of the preceding week
Production at ttese 211 mills has been on an even lreel during the part four weelc, not varying more than 4rO00'OOO feet between any two weekg in this period. Orders during the four weekr have fuctuated as much as 3O'OOO'(XX) between consecutive weelc. This wide variation in the volume of ord'era from week to week is believed by the induatry to result from tfie fact that retail lumber dealer stocks are low and that dealer sales in t{re various markets are followed by imrnediate orders for replacernent.
The California cargo fir market showed very little change durittg the past two weeks and the demand has been light. There is an increase in the number of inquiries. Vertical gxain fir uppers are stronger in price, ecpecially No. 2 V. G. fooring. Unrold stocks at San Pedio have decreased over 3'(XX)rOOO feet during the past tw6 weeks. 38 lunber vessels are tied up.
,Zlre volume of
fir rail buciness ir reported a little better.
The lath and ehingle markets show practically no change.
The Cdifornia White and Sugar Pine and Redwood demand for Augurt ahowed a good'average buriness. There is a good demand for Pine upperE and common boardc. Redwood manufacturers look for a good Cdifornia buciness during the fall monthg.
The current relationehip of shipmentr and orderc to production for the first thirty-three weeks of 1929, according to the report of the National Lumber Manufecturen Arsociation, is as follows:
Wect Coast Lumbermen's A$ociatien-plqduction, 5r734,749 M feet; Shipments, 5,868,095 M feet; Orden, 5'91a.731 M feet.
California White and Sugar Pine Association-Production, 860,788 M feet; Shipments, 879,045 M feet; Orders, 899,839 M feet.
Cal fornia Redwood fi*esiatiep-production, 243,073 M feel; Shiprnents, 246190Z M feet; Orders, 2631384 M feet.
Southern Pline Association-Itoduction" 2r2OlrO2O M feet; Shipments, 2r238r5OG M feet; Orders, 212271723 M feet.
Total Hardwoods-Production, 1,682,108 M fe€t; Shipmentr, 116591499 M feet; Orders, 116421010 M feet.
J.E.Pr
J. E. PEGGS
T. E. Peees. W
J. E. Peggs, W. R. Chamberlin & Co., was elected president of Hoo Hoo Club No. 9 of San Francisco at its meeting on Thursday, August n. A. J. Nolan, The Pacific Lumber Co., lvas elected vice president and Edward Tietjen, Sudden. & Christenson, was reelected secretary. Howard M. Gunton, Larue Woodson, A. C. Horner, W. W. Wilson and Enoch Hol,mberg were elected directors.
Jack Dionne, publisher of The California Lumber Merchant, was the speaker of the day. A. J. Russell, Santa Fe Lumber Co., was chairman of the meeting.
Gene Horan, sales manager of the hardwood departmend., Kirby Lumber Co., Houston, Texas, is spending a few\.. weeks on the West Coast on a combined business and pleasure trip. On his way to the Coast, he spent a day at Phoenix, Arizona, where he conferred with "Hawk" Huey who represents the Kirby Lumber Co. in the Arizona and New Mexico territory. While in Los Angeles, Mr. Horan was a visitor at the office of Clint Laughlin who is the Kirby hardwood representative in California. Following his visit in California, he left for Pine Ridge, Oregon, where he will spend several days rvith his father, F. T. Horan, who-is resident manager of the Forest Lumber Co. Mrs. Horan dccompanied him on the trip.
Announcement has been made that the Rockwood Sprinkler Company, which has been operating in California for the past twenty years, has been succeeded by a new organization to be known as the Pacific Rockwood Company. The officers of the new company are as follows: B. H. Lewis, Seattle, Wash., president; M. D. L. Rhodes, Seattle, Wash., vice president; H. H. McCarn, Los Angeles, California, vice president; and J. H. Edwards, Seattle, Wash., secretary-treasurer. H. H. McCarn will continue to represent the company in California with headquarters in Los Angeles.
The Fruit Growers Supply Company with plants at Susanville and Hilt, California is remodeling three double track, pipe dry kilns into General's edge stacked External Blower design at the Susanville operation.
Chas. J. Schmitt, salesman for the Chas. R: McCormick Lumber Co., San Francisco, returned August 19 from spending two weeks at the Reserve Officers' training camp at Del Monte.
N the letter teproduced at the right, Mr. Burnaby hands us 4most gtatifying r(pat on the backtt in the second paragraph. In the next, however, he almost exactly strikes the ttkeynotett of our own aims when he says, ttYou have the right idea regarding the pushing of your product, in that you make it very profitable for the retailer,tt and also in the last, ttVe cannot close without commending your efforts toward making your operation exclusively wholesale.tt
Regarding profits on Cowan Cabinets, Mr. Burnaby knows, and backs his statement with figures. As he indicates, this profit of f,1500 on sales of $7000 was made without any expense for handling, warehousing or i$urance, in addition to much of the actual selling being done by Cowan representatives.
Cowan Custom-Built-In Cabinets ofier you a real profit opportunity. Vrite or phone, we'll gladly give you all details.
"a"a*a" ,,,_aa, CALTF Juhe 22, tgzg. I.',:"ff;i":',j:::,^ s€res ranaser, ;::.^ff ;": j,1",,,;;#. ., Dear .Bob.:
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As a live, progtessive organization, the Sun Lumber Company of Beverly Hills is well known among lumber retailers of Southern California. They are up and coming fast, with a sharp eye out for profts in something besides t'just lumbet."
By Jack Dionne
This IS a funny lumber industry. Peculiar in a thousand ways. A lumberman accustomed to the ways and doings of the lumber business elsewhere comes to California and looks above him, and feels as though he has invaded another world. It's all so different. Mr. Smith's recent letter only touched on a few phases of the Douglas Fir industry in California. Perhaps some of these days someone will get up and talk plain facts about a lot of other funny things in other phases of the California lumber industry. Progress can nevef, come until some iconoclast begins throwing rocks at established customs and conditions.
In the past California has used almost exclusively lumber green from the saws, the grades, sizes, etc., being hopelessly hashed. The segregation of lengths, widths, thickness, and grade that is known practically everywhere else has been missing, and lumber is "just lumber". That such a condition has brought conlinual trouble should surprise no student of lumber things. Some of these days California is going to use seasoned lumber (the architects of the state have been growling against green lumber very loudly for the past several years), and separate and segregate its grades and items of size. It will be a very, very good thing for everyone concerned with the industry when that change is entirely made. t**
Writing in his famous column in the Hearst papers, Arthur Brisbane recently commented on his impressions on seeing big Fir trees logged in the State of Washington where he then was. lle deplored the cutting of great trees, and while he made no critical or unkindly remarks concernjng the lumbermen, he expressed the wish that we may develop a civilization that will protect the forests, and stop killing things. We gather from his remarks that Gov. Hartley of Washington, himself a life-long lumberman, was Mr. Brisbane's companion in his woods visit in the Northwest.
rF**
Isn't it too bad that lumbermen, when they have a chance to get great and necessary truths before the public, seem to invariably overlook that opportunity. Why didn't Gov. Hartley tell Mr. Brisbane the pertinent and outstanding facts about cutting the forests? Why didn't he tell Mr. Brisbane so that that gentleman could have told his millions of readers, that cutting trees is like cutting flowers; if you don't cut them when they are in bloom, they soon wither and disappear. Why didn't he tell him that trees are just a crop, that grows, matures, deteriorites, and then
decays, and should be cut before deterioration sets in. Why didn't he tell him of the numgrous counties in Washington and Oregon that have no wealth except trees, no income except the income that comes from commercial tree value?
There is no more common-sense and thoroughly justifiable business on earth than, the commercial cutting of trees. Mr. Brisbane could have helped the lumber industry a lot by getting those thoughts over, and he would have done it had they been handed him. Instead, like all men of sentiment, he looked upon the fall of great trees as a sentimental crime, regretting that they are not allowed to stand forever. But they don't. They decay, lose their commercial value, and mankind loses a great service and a valuable commodity. Cut into lumber, those trees protect man and his possessions through generations. ***
We speak frequently in this column of the great millwork industry of California. Every day interesting sidelights bob up. For instance, the other day we saw piled in a big hardwood lumber shed some planks that 'ive were told were genuine French WalnUt. It sells to the trade in Los Angeles for about $SOO a thousand. What is it used for, we naturally asked? To manufacture period French furniture, we were told. Some big home is to have a Louis XIV room. So the furniture must be made of genuine French Walnut brought over from France. "We can sell them American Walnut, finer in grai4 and quality, for from $100 to $150 a thousand, but they must have the genuine French stuff and are willing to pay the difference", said the hardwood yard man to me with a quizzical grin. So there you are. They likewise carry and sell genuine imported English Oak for the same purposes and reasons, to make reproductions of famous English furniture. They can get American Oak for half the price, better looking and better, but they are willing to pay for the genuine English. Perhaps the idea is all right. In this day of imitations this fidelity to the genuine is refreshing. ***
Truly this is the day of the young man in business. Forbes Magazine, in a recent editorial, veiy aptly says: "Apparently the men who are doing things these daysorganizing new companies, building new factories, opeping new trade territories, establishing new precedents in all lines of endeavor including commercial aviation-are those below the age of 45. If we can get more of our so-called conservative element to see this side of life, perhaps they
(Continued on Page 8)
Mc{ormick's ttStraightJine Serwicet' is one great unit controlling every operation from lV'est Coast forests to you.
Owning and operating our own great timber stands in Americats finest forest region, our own camps, logging raiLoads, four big mills, treating plant, coast-wise, intercoastal and foreign port vessels, we are in a position to senle you speedily-efficiently.
McCormick boats sail every other day for California pofts-assuring prompt shipmmts on all orders. In addition to our cargo facilities, our rail
department is equipped to give fast service to all parts of Cdifornia and Arizona.
This complae McConnick service means that you gain direct accels to the sources 6f supply, t'hat our facilities are ample to furnish you with straight and mixed car loadings for your yard trade and indus. trid orders in special sizes and lengths prompdy. McConni& lumber is always dependable, right in price, true to grade.
Get our quotations on straight or mixed cars. our representative or nearest McCormick office.
(Continued from Page 6)
will not be so unrelenting in their theories of business for 1929 and beyond. To keep up with the fast speeding pro cession of business requires constant study and deliberation, all weighed in the scales of 1929-npt the scales of years ago'
rr !r *
Funny how we tear down our old established beliefs in this modernized life. We used to say-"What you don't tnow, won't hurt you"-and most of us took it for granted. In business today we have all of us discovered that what we don't know not only hurts us-it destroys us com]pletely. "Facts", says Frederick H. Ecker, President of The Metropolitan Life Insurance Company, "are obviously lfie most important things in business. Study facts". Not knowing needed facts conceTt"U la, kills any business.'
Nothing new under the sun? Indeed there is! The newest and most impressive thing of a business character
L .J. Woodson, San Francisco, Northern California representative of The Wheeler Osgood Company, and of the Pacific Coast Plywood Manufacturers, Inc., made the trip from Seattle to San Francisco by air recently. He traveled.from Seattle to Portland on August 2I on a big Ford tri-motored plane, and from Portland to San FranciscoOakland by Boeing air mail plane. The trip from Seattle to Portland was made in t hour 15 minutes, and {rom Portland to Oakland airport in five hours flying time, leaving Portland at 7:25 a.m., and arriving at Oakland at 1 p.m., with a half hour stop at Medford.
Larue, who was returning {rom a rveek's business trip to Tacoma and Seattle, where he conferred with The Wheeler Osgood Company, and with G. L. Bartells, general manager of the plywood organization,' says he likes to fly, and reports having had a very enjoyable trip.
G. H. Zimmerman, vice president of Wm. Cameron Co., Inc., 'Waco, Texas, was a iecent California visitor, where he spent several days in San Francisco and Los Angeles. On his way West, he visited Yellowstone National Park. Mrs. Zimmerman accompanied him on the trip.
that I have seen lately was the crowd of lumber merchants that turned out on a recent Saturday afternoon in Los Angeles, California, to witness a showing of new models of built-in furniture at the plant of a well-lcrowr\ built-in manufacturer. If you hailitold me that three hundred and fifty lumber dealers wofl{d leave their homes, their towns, and their business and;fravel from all parts of Southern California-some of thefi traveling as far as 150 miles and return-to see a mangficturer's display of ANY kind, lrrowing the genus lumbebnan as I do I would have scoffed at the very idea. But they DID come, and they stayed three hours, looking over the new products, and watching the plant turn them out. To me it was more than a showing of new and attractive goods; it was a triumph in merchandising, and an anazing demonstration of the moderrl lumber merchant's interest in the development of his own business. Think it over, and see if it wasn't a real event in retail lumber history.
W. A. Pickering, president of the Pickering Lumber Company, recently returned to Kansas City from a business trip to California. Mr. Pickering traveled by Western Air Express plane from Los Angeles to Kansas City, having previously made the trip West by air over the same route. The air trip to Kansas City is made in 13 hours.
Nelson Brown, New York State School of Forestry, Syracuse University, Syracuse, New York, has been spending a few weeks in Southern California. While in Los Angeles he called on Russell Gheen and Earl Bowe, graduates of the New York State School of Forestrv.
J. A. Thomas, assistant sales manager of the Coos Bay Lumber Company, Los Angeles, recently traveled from Los Angeles to San Francisco and back by air. The trip was made on a tri-motored !'okker of the Continental Air Express line both ways, going North <ln the afternoon of August 20 and returning on the morning of August 23.
The lumber dealers of the Orange Belt district will be the guests of the Cresmer Manufacturing Company of Riverside on Tuesday, September 10.
Wesley Shrimp has arranged for a fine program. There will be a golf tournament in the afternoon. From 5:00 P.M. to 9:00 P.M. there will be a dinner and an interesting program at the Cresmer plant. The dinner will be prepared in the company's Model Kitchen exhibit.
The new Cresmer Manufacturing plant at Riverside is regarded as one of the best equipped plants of its kind in
John M. Hencken, shipping manager of the Chas. R. McCormick Lumber Co.. San Francisco. will return about September 7 from a 30-day business trip to the Northwest. In the course of his tour Mr. Hencken visited the company's offices in Portland, Seattle, Tacoma, St. Helens. Port Ludlow and Port Gamble.
Charles O'Malley, of the O'Malley Lumber Company, Phoenix, Arizona, was a recent visitor to the San Francisco Bay district, on a vacation trip, accompanied by his wife and familv.
the west. The bompany has about 225 employees. The plant consists of seVeral modern buildings and coVers about five and a half acres, with a privately owned railroad running through the center of their operations. In addition to the attractive office building and large mill building, garage and machine shop, they maintain a warehouse building in which complete stocks of hardware, glass, doors, windows, screen doors and Cowa.n built-in cabinets are carried. The Cresmer Manufacturing Company was incorporated in 1904.
R. F. Ilammatt, secretary-manager of the California Redwood Association returned to San Francisco August 16 from a trip of inspection of some of the State and County bridges in course of construction in Mendocino, Humboldt and Del. Norte Counties. He was accompanied by Federal and County highrvay engineers, and the party also.visited several of the mills for the purpose of looking over structural grades of Redwood.
TOMMY
Tommy Soper, general manager of the Frost Hardwood Lumber Company, San Diego, recently spent a few days in Los Angeles.
Gocral Salc Oficc: Faiting BHg., Portlend, Orc.
IN THE MANUFACTURE OF fumbM F,. uouglas t.rr o,'^{;r&'f;oi;*'
Lct Ur Denonrtrate Our Service
Milli: Wcndling, Ore., Springfield, Orc.
Califomia Oftcer
SAN FRANCTSCO LOS ANGELES SACRAMENTO
o2-l M*win Btd3. ?iil.ccrtral Bld3. celifonirJ-t't'
J. R. Ncyhi" A. T. Show H-. C. Ch-* Selcr A3cnt Salcr Agcnt Srlcr Agcnt
GRAVES SASH BALANCE
IIrNITE US FOB CREO,IDIPT FAGTS ANID LITERATURE
Incorporated Feb. 14, 1908
A. J. ttGus" Russellts Outfit
Exclurivc Rail Reprcecntativcr in Celifornie end Arizonr for
Central Coal & Coke Co.
Oregon-American Lumber Co., Vernonia, Orc.
Creo-Dipt Company
North Tonawande, N. Y.
So. Calif. Ofice
LOS ANGEI Fs
397 Pacific Elestric Bldg.
Bruce L. Burlingame
Phm TUcks 5770
Gencral Oficc
SAN FRANCISCO
St. Clair Bldg.
16 Cdifomir St.
One of the most progressive and up-to-date lumber, sash and door and millwork concerns in Northern California is that of the T. P. Hogan Companv of Oakland.
The recent announcement that the T. P. Hogan Company had absorbed the well-known rvholesale and retail business of the Waterfront Sash & Door Company, and that the business will hereafter be conducted under the name of the T. P. Hogan Company without change of management or personnel, served as a reminder to old-timers that this is the oldest yard in Oakland, as a lumber business has been continuously conducted at this site for 4O years.
T. P. Hogan, Ir., the present head of the concern, is the
organization of this kind. After leaving college he wgkg-d foi the Tilden Lumber Company, and later for the E. K. Wood Lumber Company, and then for the Paramino Lumber Company, San Francisco wholesale concern, before going into his father's business'
He is a strong advocate of modern merchandising methods, and is a firm believer in the future industrial greatness of the San Francisco Bay district, and particularly of the East Bay, which he thinks is destined to become an automobile manufacturing center of great importance. He was born in Oakland, and is the father of three fine boys of 13, 10 and Lq years.
The T. -P. Hogan Company occupies a ground area qf 10 acres in a splendid central location, very close to the Oakland downtown business district, at Second and Alice streets, and has a dock with 500 feet water frontage on the Oakland Estuary.
The plant is ideally located for making prgmpt shipments to all parts of Northern California, with shipping facilities over the Southern Pacific, Santa Fe and Western Pacific railroads, and the Sacramento and San Joaquin River steamers.
The company carries on a retail lumber, sash and door and general millwork business in the San Franc-isco Bay Distr-ict, and a jobbing business in the Northern California territory. In their large lvarehouses they carry a large stock of stock doors, windows, panels and glass'
Their complete woodworking-plant is equipped with the most modern machinery for the manufacture of sash, doors, frames and case work, and all other special millwork items can be produced at short notice. The equipment has always been kept up to date in order to keep pace with the most
(Continued on Page 16)
FI
Llhads the reason why greater-
-, Sl,r.rrr,h and durability are possible-
Elnt Fir lumber bearing the C.C. CL C.C. rade,mark.
O" every piece this trade,mark appearsr-guaranteeing
Slefiability and dependability of dryness, as well as quality.
Ilt" C.C.eL C.C. trade,mark appears ONLY on Kiln,Dried Fir.
f,l"rr" a supply always on hand-it will attract the best trade to your yard.
Et" demand today is for Kiln,Dried Lumber-for Quality Lum, m ber. C. C. & C. C. trade,marked Fir meets these demands.
li.laving one of the finest Old Growth Yellow Fir Timber tracts F=l in the Pacific NorthwestLlvery modern facility and experienced workmen availableuniformity of texture, dryness and quality are assured.
[n"t F:r ljqber at its best-that's the kind that bears the C. C. E &. C.C. trade,mark
l.|gr hght and easy to handle-yet stronger.
ffirr" soft texttrre makes it easy to work.
flirr"l.ost decreases in proportion to the number of years it serves.
flt"", piece is Kiln,Dried in the rough and surfaced after drying.
[|.qoir"s less time and labor to work it on the job, for
Er"", piece is of even width and thickness.
N" warping-no shrinking-no checking.
IIc. er c.c. kilndried old Growth Yellow Fir has many I
Ll"ottott ical advantages that will prove to you "It's Worth the Difference."
"Sudilen Seruice"
-9O Percent or More Red lleart
-1OO Percent Oil Contesrt
Gcnuinc Tcnncrrcc Arornatic Rcd Cedar, accurately maau' factured, tonguG and groovcd and cnd metched. Cortr no morc than unknown brandr. Madc by Gcorgc C. Brown & Coo Mcmphir, world'r largcet manufacturer of Tcn' ne3.ce Aronatic Rcd Ceder.
Scalcd in doublc'facc 6brc board certou againrt durt, dirt, dampncr or damagc in rhipping or .totegc.
For circular and quotatior address:
The merger of the Owen S. King Lumber Co. and the West King Lumber Co., San Diego lumber concerns' was recently c5mpleted and the new com,pany will operate under the name of the West King l.umber Co. The Owen S' King Lumber Co., manufactuiers of sash, dogrs- uLa qil.l*orE, h". been operating for the past year and a half, while the lVest King iumbeiCo. has been in business since last February.
J. H. Peterson, formerly general manager of the HixonPeterson Lumber Co. of Toledo, Ohio, who operate thirteen retail yards in Ohio and Michigan, has bought a- s-ubstantial intlrest in the West King Lumber Co', and has been elected president. Mr. PeterJon sold out his interest in the Hixon-Peterson Lumber Co. last November, and since the first of the year he has made his home at Coronado where he will reside permanently.
In speaking of the future plans of the W-est,King Lumber Co., Mr. Peterson states that they will increase the size of their plant and will have a strictly modern lumber yard and planing mill.
WHOLESALE LUMBER FIR and REDWOOD
SOUTHERN CALIFORNIA SALES AGENTS FOR
CRANNELI4 HUMBOLDT CO.
OPERATING STEAMERS: a
W. R. Chamberlin, Jr.
Stanwood
Phyllis Barbara C
Yellowrtone
OFFICES: Head Office
6lE Mateon Bldg. SAN FRANCISCO
LOS ANGELES
282 Charnber of Commerce Bldg.
PORTLAND-Pacific Blds.
SEATTLE{641 White Blds.
- Owen S. t<ing, who has been general manager of both the Owen King Lumber Co. and the West King Lumber Co., is vice presidbnt of the company and t'ill continue to act as general manager. Mr. King is well known to the lumber industry on the Pacific Coast, and prior to starting the Owen S. King Lumber Co. he was superintendent of the Chas. R,. McCormick Lumber Co. yard at San Diego for eighteen years. Before coming to California he was conneited with the sawmill business at Mukilteo, Wash. Together with J. FL West he organized the West King Lumber Co. last February and installed one of the most attractive retail yards in Southern California. Mr. King's sons, Scott and Phil are both connected with the West King Lumber Co. Scott and Phil King are Stanford graduates, and prior to becoming associated with his father at San Diego, Scott King u'as lvith the Pacific Door and Sash Co. of Los Angeles.
J. H. West, rvho is the other firm member, is a prominent oil operator with holdings in Oklahoma and Texas. Mr. West makes his home at Lenon Grove, a suburb of San Diego.
C. T. Pollard, who has been acting as sales representative in the San Diego district for the West King Lumber Co., will continue to act in that capacity for the new organization. Mr. Pollard has been connected with the lumber business in San Diego for many years.
The West King Lumber Co. carry a complete line of building materials. They are distributors for the Pacific Door and Sash Co. of Los Angeles in the San Diego district.
George Weir, sales manager of the Coos Bay Lumber Company, San Francisco, returned from Los Angeles to San Francisco by air recently. He made the trip in a Continental Air Express tri-motored Fokker in three hours and thoroughly enjoyed the experience.
"Merchandise that is unidentifiable or unrecognizable, except bg experts, never brings a price commensurate with its values"
This maxim is certainly proven with a venge:rnce in retail lumber competition.
Unidentified merchandise leaves the door wide open for the hardest of dl retail competition-that is, making cheap prices by fooling the public on grades.
The advantages of grade marking particularly apply to Redwood.
' Each of the eight grades of Redwood have more or less distinct qudifications which excel for certain usage. Ffowever, using.the wrong grade is like harnessing a horse backwards and then expecting to get good results.
Getting your trade educated as to proper grades is very important itt "tty specidty wood of unusual properties. For example, if durability is wanted under d.-p conditions, the Sap lumber of all woods may last four to six yearsi yet Heart Redwood has a good chance of resiiting deay for two thousand years. (A Redwood fallen tree recently discovered is still sound after being exposed to the weather 2r5OO years.)
A booklet describing each grade mark is a message you can send out to your trade undet your own name. Retailers akeady have sent this educational message to over 151000 customers in California. 5'OOO more booklets are now being reprinted. They help you cash in on this new lumber merchandising.
For three yeers we have specialized in giving grade marking service on a high uniform qudity of Redwood. This extra serwice is without any extra charge to customers that want it.
[.or Angeler Office
329 Union Insurance Bldg.
Phone: MUtual 7080
Salesmen: Bill Hamilton
Hatvey fsenhower
Lloyd Harris
San Francisco Oftce 947 Monadnock Bldg. Kearny | 084 and 1085
Source of Supply: l2O M ft per day production 22 rtlLion ft. stock on hand at Eureka, California
M ember-C alil ornia Redwood A ssn.
(Continued from Page 12)
modern ideas. The firm has membership in the Millwork Institute of California.
Distributors of Laminex Products
In their wholesale business the company. pays particular attention to the nationally advertised Wheeler Osgood products, Laminex Philippine and Fir doors, for which they are distributors.
A stock of several million feet of lumber is carried which
son, l.ho has complete charge of the Sash and Door Department. Mr. Anderson was formerly superintendent of the sash and door department of the S. H. Chase Lumber Company of San Jose.
Bert Shallish, formerly with the E. K. Wood Lumber Company, and the Duner-Matheny Sash & Door Company, is in charge of the Millwork Department.
George Eidemiller, who has a large acquaintance with
includes Sugar Pine, White Pine, Redwood and Douglas Fir, and the sheds at all times house a large stock of dry lumber. A well assorted stock of hardwoods is also carried.
Associated with Mr. Hogan as a partner is J. R. Ander-
retail dealers throughout Northern California, is country salesman. He is a native of
and was formerly with the Wheeler
in that city, where he acquired a thorough knowledge o,f the
It ir rnade from OLD GROWTH YELLOW FIR LOGS.
It b TRIPLE GRADED both for finener of tex. trre and bcauty of grain.
It ir kitn dried to a MOISTURE CONTENT of 7Vo and DOES NOT SHRINK.
It ir machined on t{re ,worldtr FASTEST AND FINEST lz-KNIFE ALL ELECTRIC PLANERS. It ir an UNUSUAL PRODUCT which MAKES AND HOLDS CUSTOMERS for the retailer.
The DIFFERENCE IN COST over ordinary finirh b NOMINAL.
WEST ORECON FLOORING k famous for its fine texture. It is bqutifully milled and our name is imprinteil on uch piece.
Manufactured by
:
Directors of the California Retail Lumbermen's Association held a breakfast meeting at the Palace Hotel, San Francisco, August 16.
Directors present were: Chas. G. Bird, Stockton Lumber Co., Stockton; Earl E. White, Little River Redwood Co., Madera; Elmer Ellis, Palo Alto Lumber Co., Palo Alto; E. T. Robie, vice-president of .Northern District, Auburn Lumber Co., Auburn; Chas. Curran, Curran Bros., Inc., Pomona; Walter S. Spicer, Barr Lumber Co., Santa Ana; F. Dean Prescott, Valley Lumber Co., Fresno; M. A. Harfis, Van Arsdale-Harris Lumber Co., San Francisco; Ira E. Brink, The Diamond Match Co., Chico; Jo Shepard, Friend & Terry Lumber Co., Sacramento; Elmore King, King Lumber Co., Bakersfield; C. H. Griffin, Jr., Ilomer T. Eiayward Lumber Co., Santa Cruz; A. J. Stoner, Sitwtelle Lumber Co., Sawtelle, Vice-president Southern District; Paul Hallingby, Hammond Lumber Co., Los Angeles; Harry A. Lake, Garden Grove Lumber Co., President, and Dee Essley, Field Manager.
Also present were Frank Gibbs, Gibbs Lumber Co., Inc., Anaheim; Robert Cameron, manager, Marin County Lumber Dealers' Association; Paul E. Overend, field representative, Northern District; M. D. Bishop, secretary, Coast Counties Lumbermen's Association; E. Steffenson, Secretary, Orange County Lumber Club; Ed Larson, _p9"{u- tary,-San Joie Lurnb6rmen's Association, and Ed Galpin, Secretary, Peninsula Lumbermen's Club, Palo Alto.
At noon the directors were hosts to the retail lumber dealers of San Francisco. President Harry Lake presided at both breakfast and noon meetings.
O. E. Chase, Chase's Lumber Yard, Pacific Grove, is spending two weeks' vacation in Oakland.
Dr. Wilson Compton, secretary-manager of the National Lumber Manufacturers Association, told of the desire on the part of lumber manufacturers to cooperate with the retail lumber dealer in the promotion of the use of lumber, and spoke on the trend towards better merchandising methods in the lumber industry.
Harry A. Lake talked on the benefits to be obtained by retail lumbermen through cooperation, and told some of the tllings that had been accomplished by the State Association, referring to the rapid increase in' membership which has taken place since the first of the year.
Those who attended the noon meeting in addition to the directors and others already mentioned were as follows:
L. A. Brown, Cfrristenson Lumber Co.; C. W. Brennan, Northwestern Miltual Fire Association; A. C. Horner, National Lbr. Mnfrs. Association, J. H. Kruse; E. R. Sudden, Sudden Lumber Co.; Ed. T. Peterson, Sudden Lumber Co.; H. S. Thomson; D. P. Munthe, Pope & Talbot; H. A. Howes, Howes Lumber Co.; H.. O. Getchell, San Francisco Lumber Co.; Reginald Smith, Smith Lumber Co. of San Francisco; Henry W. Bode, Spring Valley Lumber Yard; E. D. Swift and E,. L. Swift, Swift & Co.; H. H. Smith, Daly City; J. S. Goldstein, Greater City Lumber Co. ; A. L. Stockton, A. L. Stockton Lumber Co.; William Chatham, Loop Lumber Co.; W. B. Jefferson, Greater City Lumber Co.; J. H. McCallum, and F. Dettman, Pope & Talbot. all of San Francisco.
Ernest Doe, Stockton Lumber Co., Stockton; Geo. M. Cornwall, The Timberman, Portland, and C. L. Mullen, Pacific Logging Congress, Sausalito.
Oscar Miller, of the Knox Lumber Company, Sacramento. was a recent business visitor to the San Francisco Bay district.
MANUFACTURED FROM QUALITY MCCLOUD SHEVLIN PINE \
McCloud Log Cabin Siding is much more reasonable than building an actual log cabin and makes a tighter construction, giving the appearance of peeled pine logs. This log cabin siding, like all McCloud Shevlin Pine, is carefully selected and graded. You will like it.
MILLS AND FACTORIES-McCLOUD. CALIF.
V/ESTERN SALES OFFICE:
r0r0 MONADNOCK BLDG., SAN FRANCTSCO, CALIF.
W. G. KAHMAN, Sales Mgt. \7o4r
W. H. NIGH, Ass't. Sales Mgr. Phone KearnY lt*,
SOUTHERN CALIF. AND ARIZONA REPRESENTATIVE:
L. S. TURNBULL, 635 PETROLEUM SECURITIES BLDG., LOS ANGELES, CALIF.
Phone VEstmore 0615
By Dee Ecelen Manager Cdifornia Retail Lumbemen's Asdociation.
It seems as if the retail lumber dealers of California want to know just what I do with my time as I travel over this beautiful state of California and through your journal I wish to comment and introduce to the retail lumbermen of California some of the lumbermen who do not play GOLF:
Now folks, if you will get in my old flivver we will take a ride down to Gilroy and meet the boys there; remember this that none of the dealers know us and they might take us for a stationery salesman or even accuse us of being a tire or truck salesman, so always be on your guard for a very cold reception, in fact you may see icicles hanging on the manager's desk. But you will be repaid for this cool reception. Just watch that wonderful, pleasing smile that beams his face when you explain to him that you haven't anything to sell. Oh ! Oh ! I sure was glad you called my attention to that fine looking store on your right, I nearly went past it, because you see it is the very first store we come to as we enter Gilroy from San Jose. You like it? Eh? Well, I do too. You see those plate windows; I guess they are about one hundred feet long. If we wanted to we could sit here in the car and pick out about anything we wanted in the hardware or paint line. You knbw I came by here the other night and that place was flooded with lilht and so attractive was the display of hardware that I stopped my car and looked the stock over; the result was I saw some items displayed that I bought the very next day. Let's get out and_meet Bert Atkinson, the -anager of Builders Supply Co. Yog know Bert is one of the District Secretaries of ttre Coast Counties Lumbermen's Association.
What did I tell you ? She got our number somehow. We were greeted very lordially by-Mr.s. Bert, and when we asked foi Bert, she-remarked, "Don't hurry, Bert, "they just want to sell you something." fn a very few minutes we were taken inio a very fine reception room with nice easy chairs and our time was very well spent in talking over together the problems of better merchandising.
bur next itop will be the Gilroy Central Lumber Co. We will see Henry Wills, that is, if Henry is in. You know Henry is one of oirr Golfing Lumbermen and these Golfers
are sometimes hard to catch. Didn't I tell you so? His assistant said he would be out for the day and could not be reached by telephonti, out on one of hii jobs. Well maybe he is, but I doubt it. Many a time when I went to play Golf I have given the same instructions
You didn't see the Gilrov Lumber Co. as we came down the main street did vou ? Well we will locate the railroad tracks and I am sure wd will see the lumber yard. Here we go 1nd there is the Gilroy Lumber Co. down-by the tracks.
"You wish to see the manager? We are both ihe manager, I am F. C. Boock and I want you to meet my partner C. O. Kelly. Come into our office. So you are ths lVfanager of the State Association; well, Mr. Lake is sure giving the Lumber dealers of California a wonderful service. You know I was so impressed with his work that I sent in for membership and I sure do want to be a part of the program outlined by the Association. Have a cigar." "Thank you." "You know we are giving our trade more service, at a less cost, and more profit to ourselves since we have placed the Golden Rule in our business."
Just what part has the small retailer to play in this vast program set forth by the State Association? I was very much impressed the other evening when Mrs. Essley and myself attended the program of one of San Francisco's leading theatres. At the beginning of the show a wonderful symphony orchestra started playing an overture from one of the leading operas. I noticed one small man who did nothing but sit with his eyes on the music. Those eyes seemed to be frozen to the strains written. not once did a muscle move in his rigid body. I could not keep my eyes off him. I wondered just what part he had to play in this great symphony. All that he had in his hand was what appeared to me to be a padded mallet. All at once he seemed to come to life, his nerves tingled, his body seemed to be inspired with a thrill which only comes to an artist, his eyes were still frozen to the music, he raised the mallet higher and higher and at the great moment he arose and struck an instrument that sent a great thrill to the hearts of the audience. He then sat down with a smile upon his face, because he knew that he had done his part.
No matter how large or small we are in this great pro- gfim o! lrler, we all owe our part to the up-building of HUMANITY.
Our next trip will be with the General Secretary, M. D. Bishop of the Coast Counties Lumbermen's Association.
I \ OT long before you'll be eelling doore like it. Doore entirely new in design, new in wood. In fact, etock doore of a striking new wood already are proving eeneational sellere for dealere all over the country.
They are d.oore of Philippine Laminex, unquestiouably tomorrowtg wood.
Philippine Laminex doors bring back the beauty of mahogany and teak-their elender parallel ribbone and color-at an amazingly low coet. You can ofrer Philippine Lam. inex doore for half what you would the old mahogany doore !
That'e becauee: (l) Philippine Laminex conreE in duty free; (2 ) ie eelected by our own organization in the Ielande; and (3) is imported in vast quantitiee for etock manufac. ture by the largest door makere in the world.
Philippine Laminex doors now come in 23 beautiful etock designe. With carton trim to match. Each item ecraped and hand emoothed, ready lor finish.
And like all Laminex doore. theee
Philippine doors will not ehrink, ewell, or warp ! Rush coupon below for catalog and pricee-you'll want to get in on the ground floor with Philippine Laminex doors.
Tnr'Wrrrnr.Bn, Oscooo Cour.lxv, Dept. K-99, Tacoma, Vashin4on. Please _explain your proposition on phil. rpprne Laminex doors-fr a hurry!
Name.--.-.-.---..--
Tomorro*oe door! According to three of the eountr;rte best known architects and designere, here it ie ! It wae designed especially for Philippine Laminex by the NewYork architecto R.II. Smythe.In many a oomodernot home and commercial buililing being planned today this door would be most fitting. We can now supply it to you on order Address-----.----..-.
Time-7:45.
Place-A Lumber Office in Modesto, California' Dramatis PersonaeLumber Company Manager....Mr. N. E. Retailer Mrs. Busybee ...Mrs. Housewife / Plasterers
I Contractors
Chorus { Farmers / Busy men seeking eqtimates
I Customers desiring to pay bills
Synopsis-The scene opens with contractors, plasterers, painters and others lined up to counter expecting sudden 5ssvi6s-anxious to leave orders so that materiaLs may start on way to jobs where ffi.00 per day workmen may start to justify their cost per diem. A farmer waits to discuss the tree prop situation and another seeks information on the cost of a tank house. Two others wish to have contracts checked so they can pay their bills. The regular Order Clerk has gone into the yard to show a customer the comparative clearness of No. 4 Flooring-The bookkeepers have not yet arrived-The manager with the usual cheerfulness, peculiar to managers when a crowded counter bears the earmarks of a prosperous day flits from customer to customer with a cheery rvord to forestall impatience and a speedy pencil to help them through their orders.
Telephone-r-r-r-r-r-r-r-r-r and a couple of more r-r-s Manager to one of the chorus: "Pardon me a second, please. It's the telephone." Hello, Hello, "Umpty Ump Lumber Company."
Mrs. Busybee (At other end of wire) : "Oh helloah. Is this the Lumber Company? Well I'm glad to get my number at last. I've tried three times-the first time they gave me the Police Department and the second time I got the Western Reduction Works. Don't you think the telephone service in this town is the limit, those girls never pay attention to the number and us busy people have to suffer for it. I certainly intend to tell the Manager of the Telephone Company when I go to pay my bill. Well I don't want to take any of your time. Ilerbert, thats my husband, said he would put in my order because lumber yards were usually busy on Monday mornings but I told him to tend to his irrigating, that I would put in my own order because I think the idea of what I am going to do is clever and I thought it all out myself ; and anyway any person with brains would know that Saturdav was vour busv dav and that you stayed open Saturday -till nine o'clocft titce ttre barber shops so the working men could get their Sunday orders sent out-you do now, don't you ? I told Herbert, that's my husband, that I guess I ought to know what I rvas talking about because Grandfather ran a Lumber Company bddk in Iowa-used to saw up folks' trees into posts
, and take his pay in shoats or corn or whatever the people could pay. Did you ever get any of your wood from Grandfather's Company? It's really an awfully big place-Anyway, with lumber people right in the family, I decided I would place my own order."
Manager-(resembling elephant at bay, glances around corner of his cheek at pacing mob on off side of counter)- "But Madam, f-"
Mrs. Busybee-"I know-you want to come right out here and measure things and bring me down and show me your different kinds of wood-you lumbermen are the last word in courtesy but I just won't allow you.to take the time-Now the first thing I want to know is, just how much is the lumber these days? Mrs. Cheesemonger, who lives right across the street from me built the darlingest little English home with tile sink and hot and cold folding doors and everything but she says it's terrible how the price of lumber has gone up. Oh you want to know what kind? Well, you know that kind that's not the most expensive but it can't have any knots in it and I want it,-let's see, grandfdther would say smooth on all four sides."
Manager-(near self destruction)-What are you building?
Mrs. Busybee-"We11, as if that made any differencebut if you must know, I am planning on a little fence to hide our back yard, something not too expensive but dignified."
Manager-(extreme desperation)-"How long is the fence ?"
Mrs. B. B.-"Oh, that's so. You should know thatwell just hold the line, my tape measure is right here in the machine drawer and I'll measure the yard. (Business of fumbling in machine drawers). Voice continuing, "it's just five yards and thirty-three inches. Now that's exact. Oh, the height. Well,.what heights do they usually use? Then I want two of those sticks that go in the ground and a lot of t'hose nice thin pieces that go back and forth. You know, like this. Get off the line, please; this line is busy. Hello-where were we? Oh yes, the thin pieces. Now, have I left out anything? Just a second. Oh I'm so sorry, Herbert, that's my husband, came in just now and said he had an account at the Jimcrack Lumber Company. I'm so sorry I have taken your time, but don't be too disappointed because we really don't intend to build the fence until fall. but I was so anxious to know what the cost would be so I could see if we could save enough to get both the fence and a floor lamp. J-".
But two colored plasterers and the bookkeeper were endeavoring to locate a heart beat in the prostrate form of the Manager'
We are prepared to furnish PROMPTLY
SEGREGATEID
FIR IN H ICT1 EST QIJATITY STOOK YOUR LUNflBER NEEDS YOU CAN ALWAYS GE1F FRONfl US ALSO GRADE,MARKED €d TRADE,MARKED FIR LUMBER IN BUNDLED UPPERS ,-
-
If and as the demand for grade.marked Commons develops, our mills advise us that they are ready and willing to meet the wishes of the trade.
lVendlin$-Nathan Oo. San Franeiseo
So. Cul. Representatiue, A. L. Hoouer) Standard Oil Bldg.
Los Angeles
Known far and wide by reason of the fame of its West Oreson Super Finish, the West Oregon Lumber Company of Ilinnton, Oregon, will soon complete its 28th year in business.
During all of these 28 yeary this firm-has.specialized in the manirfacture of fine Fir Finish for interior work, and during all of this time the making .ard perfecting- ol this supe.frne product has been the pride and joy of E. D' Kingsley, founder and president of this progressive conce.rn'
tn- tfre mind of this man was born the great merchandising idea of putting a high-grade Fir Finish on the marke-t, for he was indeed the pioneer in this work, and in 1906 when he was chairman of the market extension committee of the old Oregon Lumber Manufacturers' Association, he traveled across the country and delivered many addresses before retail lumbermen's associations in various states, selling the idea to them for Fir Finish for interior use. One of these addresses rvhich rn'as delivered before the Nebraska Association was reprinted in pamphlet form by the Oregon Lumber Manufacturers' Association and sent broadcast.
The Oregon Association provided a substantial fund for exploiting Fir Finish, and 5000 beautiful sets of samples wele made up and sent out all over the United States. These sets eath contained seven panels of Finish, two of which were natural and five in color, and they were distributed among architects all over the Northern, Eastern and Western States.
That market extension work, originated by Mr. Kingsley was the first exploitation work done in behalf of Fir Finish, and it met with an instantaneous response, for in a few months this finish was in good demand, and it has fully maintained its position ever since.
The name "Super Finish" exPresses exactly this great product of the West Oregon Lumber Company, without exaggeration. Its excellence is surely due to the holding in thought of a high ideal by its manufacturer without wavering, over a long period of years. No expense has been spared in providing equipment for doing the finest work. The finest of Old Growth Yellow Fir logs are picked, and then only the very best of these are used for making Super Finish; in short, the best raw material plus the finest treatment all the way through go into the making of this article.
It is freely admitted in the industry that high-grade Fir Finish is most difficult to produce, and Mr. Kingsley admits in turn that this is iust the main reason he does it. If it was easy it probably would not appeal to him at all. In experimental work he tried out eight various processes of kiln drying lumber, and believes now that the present drying process is as near perfection as can be attained.
"We dry our finish down to seven per cent moisture con-
tent" said I\{r. Kingsley to a representative of this paper. "Houses finished with this trim will not show any openings or shrinkage in joints. Our new Stetson Ross sizer added at a cost of $15,00O to our already extensive and very modern planing mill equipment, runs 800 feet a minute, and does perfect work.
"We are enjoying a very fine trade in our Super Finish in California and all over the country. Retailers constantly tell us that it is a trade-buider, and their customers come back for it. If there is one point about our finish of which we a?e more proud than any other it is that due to our scientific method of drying it does not shrink."
Quick Sen'ice on Everything.
We operate one of the biggeet and most eftcient millwork plantr in the whole country, and manufacture everything from stock doors to radio and automobile equipment, from Wertern softwoo& and the cabinet woode of all the world.
For stock or rpecial trim, doorr, windowr, sash, screens, mouldings, panels, yeneers, etc., our products are marvels of quality, and our service is of the radio eort.
Give us a trial -
like this tnakes a house worth more
.G)v.'
OUSES laid with 1'Perfection"
Brand Oak Flooring command a better price on the open market. You can depend upon "Perfection." In modern plants operated by skilled Iumbermen, only the 6neet oak is selected. After proper seasoning and kiln-drying, it is perfectly milled and matched so that it lays amooth and stays srrrooth. It is graded and handled ao carefully that upon arrival anywhere, it is alwaye in perfect condition. Leading lumber dealers gladly feature this nationally advertieed brand.
.drkanrar Oak Flooring Co., Pine Bluff, Ark.
There's a size and grade for every type of structure, neta or old. Ask your architect or building contractor for an estimate.
Herets a real product for the lumber dealer . . . a wood shingle with tfie lasting durability and colorful beauty of asphalt coating and rock surfacing!
Architects, owners, contractors everybodv wilt want Pioneer Rock-Kote Shingles because th.y combine every desirable roofing quality . . rt moderate cost!
Their texhrre and shadow-line are distinctive . . . they are thickbutted, tapered, tigid and made in random widtht . and these advantager are made permanent with pure asphalt coating and heavy roch surfacing!
Pioneer Rock-Kote Shingles are made under a patented process tfrat puts them in a class by themselves. They are selected cleargrained shingles, coated with asphalt and heavily surfaced with non-fading crushed rock that never needs paint or stain!
For new homes or re-r(x)fing they offer real beauty . . . enduring color . . . and complete protection.
Phone or write for full particulars and samples.
Santa Ana, Calif., luly 26,I9D.
Lumber Merchant,Los
Angeles, Calif.Dear Jack:-
The other day while returning from my vacation I happened to be in a seat behind tlvo gentlemen rvho appeared to be traveling salesmen of a new type. These fellows had evidently by their conversation met up with some of our up-to-date lumber buyers and were discussing their experiences. Being naturally interested I got out my pencil and took some notes and this was their
Definition of a Lumber Buyer
The typical buyer is a man past middle life, spare, wrinkled, intelligent, cold, passive, non-committal; rvith eyes like a codfish, polite in contact, but at the same time unresponsive, cool, calm, and damnably composed as a concrete post or a plaster of paris cat; a human petrification with a heart of feldspar and rvithout charm or the frienclly germ, minus bolvels, passions or a sense of humor. Happily, they never reproduce and all of thern finally go to Hell.
Having been on the hook end of their line a good many times I believe this will prove to all up-to-date lumbermen that the new methods of being lumber merchantg instead of the old time sucker has proven that your sojourn in Los Angeles in publishing the California Lumber l\ferchant has enlightened and elevated the men in this line until they are able to run their own business and look the whole world in the face and smile.
'
Yours very truly, W. V. Whitson. Whitson Lumber Co.
Joe Cuneo, formerly with White Brothers, San Francisco, and Henry L. Wills, of the Central Lumber Co., Gilroy, have organized the Peninsula Lumber Co., and are conducting a retail lumber business at San Mateo.
M. H.
M. H. "Mac" McCall of the, Union Lumber Company, Los Angeles, is back at his desk after making a two weeks' automobile trip up North.
Discussion as to the possibility of holding the annual convention of the California Retail Lumbermen's Association in Oakland this year was the main topic at a dinner meeting held at the Athens Cldb, Oakland, on the evening of August 16, at which East Bay retail lumber'dealers were guests of the directors of the State Association.
As a result of the discussion those present went on record as being in favor of holding. the convention in San Francisco.
Present in addition to the State Association directors were the following: Clem Fraser, Loop Lttmber Co., ,{lameda; T. P. Hogan, T. P. Hogan Co.; Sam Dalton, Melrose Lumber Co.; J. H. Matthews, Swift Lumber Co.; E. D. Swift, Swift Lumber Co., Oakland; Wave Tilden, Tilden Lumber Co., Berkeley; Clyde Speer, Zenith Mill & Lumber Co., Oakland; Harry Vincent, E. K. Wood Lumber Co., San Francisco; A. M. S. Pearce, E. K. Wood Lumber Co.; L. V. Graham, Chicago Lumber Co. of Washington, and M. A. Freitas, Smith Lumber Co., Oakland.
Contra Costa County retail lumber dealers met in the offices of the Antioch Lumber Company, Antioch, on the evening of August 15. H. F. Beede, Antioch Lumber Co., presided, and there was a general discussion of retailers' problems, in which representatives from the various parts of the territory participated.
Those present included: F-rank G. Duttle, Sterling Lumber Co., Oakland; Ira E. Brink, The Diamond Match Co., Chico; Raymond Spencer, Spencer Lumber Co., Walnut Creek; P. E; Overend, California Retail Lumbermen's Association, San Francisco; J. A. Smilie and H. E. Wharton, Smilie & Wharton Lumber Co., Walnut Creek; George Jones, George Jones Lumber Co., Walnut Creek; Noah Adams, and George K. Adams, Noah Adams Lumber Co., Oakland; F. L. Sayre, Sterling Lumber Co., Oakland; Joseph Augusta, Sterling Lumber Co., Oakley; J. N. Christian, Antioch Lumber Co., Antioch; C. W. Foreman, The Diamond Match Co., Concord; C. E. Brown, The Diamond Match Co., Martinez, and R. Beede, Antioch Lumber Co., Antioch. Raymond Spencer acted as secretary of the meetlng.
Fred Boock, Gilroy Lumber Co,, Gilroy, was chairman of the day at the August l4,.meeting of the Gilroy Kiwanis Club. Motion pictures of the Redwood logging and lumber operations of the Pacific Lumber Company Co. at Scotia, California, riere shown by J. J. Farley.
The E. K. Wood Lumber Co., Los Angeles, has been appointed the California warehouse distributors for the Stronach non-splitting nails. They are carrying over 2000 kegs of Stronach nails in stock at their Los Angeles yard, in all sizes and kinds that the trade requires. The Stronach non-splitting nails are manufactured at Pittsburgh, Pa. The Stronach Nail Co. have their West Coast district sales office at 557 Market Street, San Francisco, and is represented on the West Coast bv Harrv S. Stronach, district sales manager, who is well known tothe Pacific Coast lumber trade.
The Creo-Dipt Company, Inc. has taken over the sales and production in the Longlyfe Shingle Co., manufactur* ers of Longlyfe Rustic Cedar Shakes. The plant formerly operated by the Longlyfe Shingle Co. is at Port Angeles, where they have dry kiln facilities for drying shakes for staining purposes.
These shakes are hand split and resawn, and are used very widely in California on houses of certain types of Spanish and early Monterey design, as well as on English type houses.
It is the intention of the Creo-Dipt Company to exploit the national market for these fine shakes.
William llart, vice president of the Hart-Wood Lumber Company, Vancouver, B. C., recently spent several days in Los Angeles on business.
San Dieso'California
Opentes the only rawmill cutting special timbers in Southern Cdifornia.
*rF**c4
Approximately 2O million feet of Fir logs available for immediate cutting. a*a**
Also big stocks of piling and poles. ra*as LET
The story of Philippine Hardwoods is an epic in lumber history.
A few years ago an unknown, untried, suspected newcomer, knocking at the gates of the industry.
Today understood, appreciated, accepted, and lauded as one of the world's most wondrous varieties of wood, varied, versatile, useful, beautiful, sterling .in its value, it is every day becoming a wood of univers'al use in the U. S.
Truly, in the long run, "merit will tell". It has been so with Philippine.
Head Office - Manila, P. I.
[lills at Manila, Kolambugan and Milbuk, Philippine lrlandr
Salet Ofice: 91O Central Btdg.. Lor Angphr
W. G. SCRIM, U. S. Repreeentative
Bert Bryan, general manager of the Strable Hardwood Company, -Oaklind, was elected president of East Bay Hoo Hoo-Club No.39, at a meeting of the club held at the Athens Athletic Club, Oakland, August 12.
Hugo Sommarstrom, Clinton Lumber & Mill Co., was elected vice-president, and Carl Moore, Neighbor's Lumber Yard was re-elected secretary. B. J' Devaney was elected sergeant-at-arms.
The following were elected to serve as directors in the coming year: C. W. Lannom, George Troth, Dgug. Cook, Frank Parker, Harry Laws, Clem Fraser, H. S. Morton and T. H. Matthews.
- Paul Overend, field representative of the California Retail Lumbermen's Association talked on the work of the association.
Elmer Ellis, Palo Alto Lumber Co., spoke on the "Chicago" or "Allotment Plan".
Dee Essley, field manager of the State Association, and George M. Cornwall, The Timberman, Portland, also gave brief talks.
Fifteen members of the Peninsula Hoo Hoo Club were in attendance.
Joe Cuneo, Peninsula Lumber Co., San Diego, told a few Italian stories in his best style, and Joe Bofia and two able assistants rendered some fine instrumental and vocal numbers.
President H. S. Morton, Hill & Morton Lumber Co., presided.
Charles L. Lindner, vice-president of the Henry D. Davis Lumber Co., Portland, died in Portland August 16, after an illness lasting several months.
Mr. Lindner was born in Keota, Ia., in 1878. He entered the lumber industry as a boy, and spent 20 years with the John H. Kaiser Lumber Co., Muscatine, Ia., coming to the Pacific Coast in 1911, and in l9l2 with Henry D. Davis established the Henry D. Davis Lumber Co.
Mr. Lindner is survived by his widow, his mother, two sons and a brother.
For sale at a bargain, two thousand tons ctrictly A. S. C. F- No. 1-60 pormd relaying rail with angle bars, at a delivered price of $26.50 grors C. I. F. at Pacific ports.
White Pine Boards
Interior Trim
Blach Walnut
Oah
Philippine Hardwood,s
Oah Thresholds
Ooh Beoel Sr:lls
Oah Stepping
Red Cedar Closet Lining (Bundles)
Imported and Domestic Hardwoods
Hammondhardwood stocl$ are alwayr complete. They reprerent nearly every varietyof imported and domestic woods in a wide range of grades and sizes. These stocks include the Hardwoods of tfie Central and Eastern States as well as the more expensive woods imported from Central America, Australia and other foreign lands.
This Hardwood Service is of real value to tfie retail yard. It means a variety of stocks backed by prompt shipment . both important factors to tfie retailer.
BALSA: Imported by Hammond's direct from South America. Every retail yard should carry a stock of this wood which is finding widespread use for aeroplane construction by tfie boy-amateur.
Probably nothing connected with the building industry of Southern California is a rnore pronounced and decided success than the Sash Balance Department of the Frank Graves Sash, Door & Mill Company, of Los Angeles. Five years ago this department, manufacturing and distributing the Graves Sash Balance (very successful substitute for and improvement on the old fashioned sash weight method of sliding window control) was more or less an experiment. fts owner, Ralph Imhoff, head of the Graves concern had faith in it, however, and put the pressure behind it.
He employed Mr. B. H. Wilkinson, an able and experienced hardware man, to take charge of the Sash Balance Department, and under the particrrlar direction of this gentleman, this department has 'more than gtown-it has boomed. They installed their own factory in their big Los Angeles plant, and that factory has likervise grown into noble proportions. They are making and selling more Sash Balances every tlvo weeks than they used to make in a year, and the business is still in its infancv.
Conforming as it does to the latest type of window construction, fitting into stock windows, allowing practically no showing of hardware, and giving the most complete satisfaction as to use and wear, this product has a great future. It is plated tvith non-rust materials, and while the factory guarantee is from five to ten years, the factory tests show that this Sash Balance will last fiftv to seventy-five years.
Merced Lumber Company, Merced, recently purchased the four yards of the West Turlock l,umber Company, and took possession August 1. These yards are located at Turlock, Ballico, Delhi and Hilmar. This gives the Merced Lumber Company a total of eight vards, their own yards being located at Merced, Atwater, Le Grand and Livingston.
O. A. Baker is president of the companyr and Ralph P. Duncan is vice-president and general riur,.g"..
The California Retail Lumbermen's Association will hold their annual convention in San Francisco in November, it was decided at a recent executive meeting of the directors. The dates rvill be announced in the near Juture. HARRY
Harry Aisthorpe, Griswold Lumber Co., Chico, motored to Los Angeles and Agua Caliente, Mexico, on his recent vacation trip. ,
Carry a complete stock of both kiln dried and air dried PONT ORFORID CEIDAR
Le,t us take cate of your orders with our ttspeedy Servicett
(From the Diamond Bulletin)
Mr. W. B. Dean, General Manager of the California Lumbe.r Operations, was born and reared on a farm in Hancock County, Illinois. When he was about fourteen years of age his family migrated to sunny California, taking the "flyer," which in those days took only two weeks to make the trip in a combined sleeper and dining-car in which the raihoad furnished the bunks and stove and the passengers furnished the bedding, food and cooking.
When seventeen years of age Mr. Dean (called Billy then) entered the employ of the Sierra Lumber Company as office boy in the Chico ofrice. He must, even thecr, have had the same qualities that he has now, for he progressed steadily to clerk, billing clerk, bookkeeper and, finally, became Manager of the Sierra Lumber Company's manufacturing and wholesale plants, together with four of their retail yards.
In March 1907, all the interests of the Sierra Lumber Company were acquired by Tho Diamond Match Company and, among other valuable assets, our Company acquired the services of Mr. Dean, who entered the employ of this Company as Superintendent of all seven retail yards. His loyalty, industry, perseverance and natural ability soon proved that the retail yards could be made to be a suitable investment for the Company, instead of a liability as was ofttimes stated, and under Mr. Dean's management and supervision, with executive encouragement, the system of yards has been steadily and gradually increasgd until the origfural seven have grown to forty-seven in number.
In 1916 Mr. Dean was promoted to Manager in charge of all Sales Departments of the California Lumber Operations, and in 1923 was again advanced and made Generd Manager of the Lumber Operations of the Company in California,
Mr. Dean has always interested himseU in the welfare of Chico, the Sacramento Vdley and the State of California, having served the local Chamber of Commerce, Sacramtnto Valley Development Association and a number of other civic organizations. He is a Shriner and also a member of the Rotary Club.
Like rnany others, Mr. Dean has a hobby. Some say that this hobby is.boosting California, but probably his real hobby is "'Work." He gives his best at all times;.demands from all his-employees their best; and when they give it he is appreciative of their efforts.
Rastus was much given to injecting into all group conversations when he was present, stories of his exploits in the World War, and, when the opportunity presenled, he gave glowing accounts of the dangers and experiences he had had in that great conflict. Sometimes his insistence was anything but acceptable to his listeners, many of whom were skeptical of his truthfulness.
One day he had taken the floor to start his war talk" and
soon referred to a wound he received. Here'one of his hearers interrupted:
"Boy, whah did you say you got wounded? In whut battle?"
"In de Doggone Forest", promptly replied Rastus.
"You mean the Argonne?" someone asked.
"Well", said he, "maybe they are gone no\rn, but they wuz there then"
G. A. Kingsley, son of E. D. Kingsley, president, is now vice-president and manager of the West Oregon Lumber Co., Linnton, Ore.
Phil W. Patterson, son of Governor Patterson of Oregon, has succeeded C. E. Miller as sales manager. He is also secretary of the company.
C. E. Miller, who recently retired was associated with the company for 16 years.
L. M. Ifarkins, secretary of Lewers & Cooke Company, large lumber and building material dealers of Honolulu, sailed for home on the Matson Line steamer Malolo Augast 24. Mr. Ifarkins, who has spent the last idhree months on a business trip to the Pacific Coast, was accompanied by Mrs. Harkins.
Lewers & Cooke are agents for the Hawaiian Islands for Creo-Dipt Stained Shingles.
Jim Wisnom,'Wisnom Lumber Co., San Mateo, is spending his vacation at Bartlett Springs.
Thrilling a crowd of 10,00O at the Longview Rolleo August 10, Ed Sorger, Long-Bell high climber from Ryderwood, won the world's championship tree-topping contest.
fn four minutes five seconds he climbed l2O feet up a Douglas Fir tree, cut ofi the top, and 17 seconds afte; it crashed he was back on the ground, having descended the tree in l5-foot leaps.
B. C. Varner, of Varner Brothers,. Dallas, Texas, was a recent visitor to California. While here he visited the offices of the Union I.umber Co., San Francisco, and spent several days in looking over the company's Redwood operations at Fort Bragg.
Mr. Varner spent about a month on the Facific Coast, and visited the various producing centers, going as far north as Vancouver, B. C.
T. A. WORK, JR VTSTTS SAN FRANCTSCO
T. A. Work, Jr., Work Lumber Co., Monterey, was rec.ently in San Francisco on a business trip.
Dr. Wilson Compton, secretary-manager, and A. C. Horner, Western manager of the National Lumber Manufacturers Association, with O. T. Swan, secretary of the Hemlock and Hardwood Association, Oskosh, Wis., recently spent several days visiting sawmills in Oregon and California.
After leaving the Longview meeting they went by train to the Klamath Falls district, where they called on a number of manufacturers, and from there went on by automobile to Medford by way of Crater Lake, and then on to McCloud, California, where they inspected the latest devices and methods used for trade and grade marking by the McCloud River Lumber Co., who are marking practically 100 per cent of their product with trade, grade and National Tree marks.
From McCloud they drove to Red Bluff and thence over t1le spectacular and rugged mountain highrvay by way of Weaverville to Eureka, and after calling on a number of Redwood mills arrived in San Francisco August 16.
Dr. Compton and Mr. Horner spent Monday, August 19 visiting the lumber docks at San Pedro, after which the former left for his Washington headquarters by way of Chicago.
J. E. Cool, 'Western sales agent of the Central Coal & Coke Co., traveled by automobile recently to Vancouver, B. C., accompanied by his wife and family, and while there attended the meeting of sales manag'ers held there on August 23.
If you have never hEd
WiU lbe a lbaronen yean for trlhilippine Mlanaogany prodltucts in the West.
We lhave pioneenedl this nnarveliouus woodl prodluct in tlhis territory, secuning @rnr srrUpplly fnomo tlhe llnsunllar lLnnmlber Co", wlhiclh operates tlhe worlldl's lbiggest trhilippine mni[["
@un stoclks of trhilippine &tr@ \ltDSUlapassedl, tlhey consist of llaargnaille, IRedl Ilauan, Allmnron andlApitong, andl outn lbig ve:neer nni[[, dlry killns andl mnodlenn pllaning mni[[, enalblle us to ftrrnislh you lPlhilippine in any fonmn andl an5r quantity"
Let us sell you a car. It can be mixed with any other items of Old Growth Yellow Fir worhed uppers.
Main Office: A. L Hoover, Agt. San Francisco Los Angeles
I l0 Market St. Standard Oil Bldg.
In this year of 1929 when more than ever before the world is looking to us to lead the way for fuller achievement-in this year when we have been endowed with the responsibility to set the standards of living for the known universe, vvhen opportunity stands at ouf very threshold beckoning us to act-what better time could we choose to display our ability to glorify the American home ?
Present possibilities for Better Homes have deluged us with opportunities to create and possess one for ourselves. Modern inventions to make them beautiful and convenient have developed apace with our phenomenal industrial evolution. We owe a distinct obligation to ourselves, our families, our communities, and our nation to grasp these oppor- tunities and improve to the fullest extent our homes and properties.
Here on the shores of the Great Pacific has been presented a natural opportunity to exemplify these ideals. To us especially in this favored district adjacent to the Golden Gate is given the chance to set the standards in home development. With our year-round climate; with our inherent prosperity; with our past and future industrial achievements assuring us of a permanent existence; and with the vast and hungry markets of the Eastern Hemisphere eager- ly looking for our products, we can settle ourselves down to upbuilding our community into one unsurpassed.
For many- years American standards of housing have risen until today we set the pace for every nation in the world in the quality and convenience of home construction. But American standards of house beauty have not alwavs been so high, and have only risen-to tlie high levels that now prevail within the last few years. The attention of
architects, designers, and builders of homes has been focused for years past almost entirely on building new homes. The development of quality, convenience, beauty, and design has been quite obvious in these new structures.
But what are we going to do with the old homes after they become out of date, run down, and unmodern ? I reiterate, what are we to do with them ? Are we simply to move on from these places and build new homes? Are we going to see these old places carelessly thrust behind us and continue their downward path until rot or shame necessitate their complete removal ?
When a country is young and the land is cheap it is perhaps a satisfactory policy for a man to move to another county and start a new farm when the soil of his old farm weafs ont. You can see, however, where such a procedure is impossible for very many years. Yet, it is just such a courge that our great cities have been following for the years since the World War.
During these years housing standards have risen with extraordinary rapidity. People wanting houses with the newer ideas move farther out and build or buy new houses. The old houses are left vacant. or rented or sold to a lower class of tenant. Home owners left stranded bv inabilitv to finance a new home are faced with the proposiiion of living in a neighborhood that is doomed to grorv shabbier and shabbier. Ifouses degenerate into mere shacks. Any town, no matter how prosperous, has many such examples. These places decrease the value of the property in the entire community because they themselves are undesirable, and they make the surrounding property equally so.
Do you want your home to become one of this kind? Do
you want your present community to degenerate into that class that will be referred to as "shack town" ? Do you want your investment to be dissipated by the engulfing decay that comes rapidly when once it starts ? Do you know that there are over fifty thousand such places in the cities of Oakland, Berkeley and Alameda alone that can be reclaimed?
If you value your home; if you hold dear any sentiments of its environments; if you want to protect your personal investment and your community's welfare, you must spruce up, clean up, modernize, and. repair your place NOW. Delay adds to your hazards.
The process of modernizing a house is in itself simple, but the results obtained are very griat, not only for the individual owner, but for all members of the community. This modernizing work must be carried out intelligently and in good taste. It is not enough for us to just change from the old to the new. One must make a real improvement, both structurally and artistically. The feature of modernizing is extremely important.
The rejuvenation of dying houses is one of the most truly economical things that can be done from the community standpoint. Thus a vast amount of invested cap.ital finds itself occupied. Thus scores of workmen in the locality are kept occupied and employed, making more circulation of money for the whole community. The grocer, the baker, the clothier, the butcher-everyone benefits because of the additional prosperity.
If the owners of these old houses would undertake to bring them up to date they would create wealth for themselves far in excess of the amount of borrowed monev required; and would benefit their friends and neighbors, and the community at large immeasurably.
Thus viewed, modernizing becomes a profitable investment not only in cold hard values, but in satisfaction and prosperity for all concerned.
The money value of your home is based directly on its
conveniences and its beauty appeal to the prospective buyer or renter. If you were looking for a house to buy or to rent, would you be interested in buying or renting at the market price-or at any price-the house that is unmodern and old-fashioned?
Think of that old, unmodern kitchen with perhaps an inconvenient, unsanitary, old fashioned pantry. Do you know that this pantry can be converted into one of the most cozy little breakfast rooms that you can imagine? And that the kitchen itself can be transformed into a room of charming, colorful beauty and practical modern conveniences?
Perhaps the bathroom has one of the old fashioned tubs with legs all exposed. Perhaps the other fixtures in the bathroom are out of date, too. Do you realize how easy it is to get all of this changed to a shiny, modern room that compares with those in the new homes that appeal to you so much ?
In closing I want to leave this thought with you, that all necessities of modern times are demanding better homes. If self-satisfaction, civic pride, or respect for the community's interest does not prompt you to capitalize upon the potential possibilities that exist, then substantial selfish interest should, for there is money to be made in this modernizing business. In modernization only is the solution for safeguarding property investment.
Herman A. Smith, Los Angeles representative for the Eagle Lumber Company, has returned from a week's vacation at San Francisco.
Russell Slade, of the S. E. Slade Lumber Co., San Francisco, returned August 2l f.rom a trip to the Northwest. Mr. Slade made the trip between San Francisco and Portland by air both ways, thus saving a full business day.
ttSince your new board came out about four months ago most of our customers have gladly accepted it in preference to other boards and are grateful that they were prevailed upon by us to use this superior wallboard. The writer inspected several jobs on completion and they rrre perfect. All of us here are very enthueiastic over the prodpects of developing a very large business on Pacific Five-Ply."
As wetve said before-youtll never know how good a wallboard can be made until youtve seen the new Pacific Five-Ply (Redwood Core) Board.
J'Judge", said Uncle Mose as he faced the local Justice of the Peace, "you member day loman you married me to las' week? Well, Jedge, dat fioman's got six children by former gagements, an' ever/ast one ob derrr plays some musical instrument. On{s/got a uke, onds got a guitar, one plays de flute, one pla)G de banjo, one plays de cornet, and de littlest one plays a French haip".
"WeIl, Mose", said the Judge, grinning, "what shall I do, get you a bass drum?"
"Nossuh, Jedge", said Uncle Mose, "Ah doaq want to be no band leader. Ah wants to git DISBANDED".
l. The delusion that individual advancement is made by crushing others down.
2. The tendency to worry qpout things that cannot be changed or corrected. I
3. Insisting that a thiilg il/ impossible because we ourselves cannot accomplish i{
4. Attempting to compel others to beli.eve and live as we do.
5. Neglect in developing and refining the mind by not acquiring the habit of reading fine literature.
TnoY narrilcrvp rN,,
Mose-"Ah sees de ladies fas finally give in".
Sam-"Whut you mean$ve in".
Mose-"Ah sees a sign doiln 6s 511ss1-'Ladies ready-towear clothes'-flsy mus have give in".
Don't worry if your joy's small And your rewardsagfew; Remember that the ifirrdy oak, 'Was once a nut like you.
Why has the axe a wooden handle? As a matter of fact it would cost much less to equip an axe with a handle of various other materials-steel tubing, for instance. But these .other materials, lacking the resilency of lyood, cannot absorb shock as wood does. The shock$woulzd be transmitted to the hands. The wearing qualities\frength, and shock absorbing qualities of wood, make it- the perfect handle.
Policeman-"Judge this man ig"arrested for being drunk and disorderly."
Drunk-"your Honor. 'M^{" inhumanity to man makes thousands mourn;' f'm \rt ;fs debased as Swift, as profligate as Byron, as dissiprted as Poe, or as debauched Xg
-.tt Judge-"That'll do. Thirty days. And officer, if you see them others, run them in too. They're as bad as he is."
Sweetheart, our life's a-wing, And youth's the time for mating. Where were the nests of spring, If birds were all for waiting?
Old age may chide the kiss
That found your moon-lit shoulder; But youth must seize its bliss, And age "o*.s-*1fn we're older.
If love be a dreaqr t16t aies, Let day be far kry'{n breaking ! Cherish the faithful lies
That seal our eyes from waking. If all our heaven depart, With dreams that are but seeming, Then, let us dream, sweetheart, Till death, and die in dreaming.
-Alfred
Time comes winging, whispering: "What about the years? What about the darkness as the coming sunset nears?" To which f have one answer, when all I have to say Is-"Never mind about the years-what about today?"
Time comes winging, whisperin3": "IIow the years go by! What about the twilight whey'the shadows hide the sky?" Yes, the mists are gatheriryf! Time is on the way, But never mind abou\th/years-what about today?
Time comes winging, Vhispering: "The frost is in your hair;
The heavy mists are closing in where shadows only fare." Who bothers with the distant drum, or winds along the chart
If winter snows be on his head when spring is in his heart?"
'Grantland Rice.
have made arrangements with a financial concern so that anyone can purchase
We believe this arrangement will be of considerable benefit to many of your employees because now no one owning an automobile needs to drive without being fully protected by insurance.
L. R. A. HAS NEVER PAID I FSS THAJ'IzOYo DIVIDENDS TO THEIR AUTOMOBILE POUCY.HOLDERS
Phone-wife-or wite our Nearert Office-
"Hawk" Huey
"Ifawk" Huey, Phoenix, state Hoo IIoo counselor for Arizona, has been appointed delegate to represent Arizona at the Hoo Hoo Annual to be held at Amarillo, Texas, on September 25, 26 and 27. "Hawk" spent a few days in Los Angeles and San Diego last week and advised his many lumbermen friends that Phoenix wants the 1930 Annual meeting. He states that Arizona Hoo Hoo are prepared to show the members of the Order a wonderful time.
Fletcher L. Walker, Jr., son of Fletcher L. Walker, vicepresident of the Red River Lumber Company, waq killed, and his brother, Kenneth R. Walker, was injured when their airplane crashed from a low altitude when about to make a landing at the Westwood airport on Friday, August 23. It is thought that the motor went dead at an altitude of about 100 feet, causing the plane to crash.
Mr. Fletcher Walker was 25 years old. He graduated from the engineering school of Stanford University in 1925, and recently returned from a big game hunting expedition into Africa, during which wild game specimens were collected for Stanford University.
Mr. Kenneth Walker, who was believed at first to be seriously injured, sustained a broken arm, and a broken bone in his shoulder, and also suffered from shock.
Both were licensed pilots and had considerable flying experience.
Walter F. Shaw, Trade Extension Manager of the National Lumber Manufacturers' Association, Washington, D. C. traveled by air from San Francisco to Seattle, August 20. The trip was made in one of the West Coast Air Transport Co.'s tri-motored planes.
E. G. Davis, of the Rail department of the Chas. R. McCormick Lumber Co., San Francisco, is now calling on part of the trade, alternating with Jas. E. "Jimmy" Atkinson, district manager of the Rail department.
Murry Jacobs Co., Seattle, have recently taken the agency for Washington and Oregon for the full line of Utility Trailers and 6-Wheel Truck lJnits manufactured by the Utility Trailer Mfg. Co., Los Angeles.
"rrd er"ty*h.t.'W'""r."If"rty d""1.". "rrd "oofets are reaping " h"t"est of sales. Of course th"y h"t b... energetically going "fter them . . . showing their customers .od p"o.pects that there is no time to be lost if they *o.rld h"t" their "oofs in ord." b"fot" the winter begins; showing them that it costs 1.., to b" p"ep"t"d; showingthem that there is real economy in all 'W'e"tet-I{"nty strip shiogles laid over the old *ood shi
Ray B. Cox, Built-In Fixture Co., Berkeley, has been on an extended eastern business trip, where he called on their dealer representatives in Texas, Louisiana, Alabama, Florida, and North and South Carolina. He will return West by way of Chicago, arriving at Berkeley about September 1.
/ Perry Whiting, president of the Whiting-Ilead Co', Los
Angelet. is bacli at his desk following a trip arouncl the world which started last February. Mr. Whiting made the trip as a combination vacation and investigation of busineis conditions throughout the world. Mrs' Whiting accompanied him on the world tour.
M. L. "Duke" Euphrat, Wendling Nathan Company, San Francisco, has returned to his headquarters after completing an inspection tour of the various golf cours6s in Los Angeles. In order to eliminate any advantag_e. or handicap, Gus Hoover took Duke (like Grant took Richmond) to a cour.e which is strange to them both, the Wilshire Country Club.
J. G. Firguson, Clovis Lumber Co., Clovis, recently made a iound trip in one of the McCormick lumber steamers to Seattle, Poit Lucllorv and Port Gamble' Mr. Ferguson visited a number of his old friends at Port Gamble, where he rvas formerly employed in the service of Pope & Talbot.
LUMBER SASH
AI\TD DOORS ROOFING
DETTER LOCKS
Hoguiam, WaA.
4701 Santa Fe Ave"
Lor.Angelee
BRA,ND
BUILDERS'
INSULA. TION INSO BOARI) WALL BOARD HARDWARE
Mitb: Anacorterr Warh.
King and Frederick Str. Oakland
C. L. Miller, better known as "Charley", president of the Pacific Door & Sash Company, Los Angeles, has recently returned from a three weeks' automobile trip up through the Northwest; he made stops in Oregon and Washington, and also had a great many things to attend to in Vancouver and Victoria, B. C.
George Burnett, Burnett Lumber Co., Tulare' was a recent Los Angeles visitor, where he spent a few days on a combined buiiness and pleasure trip. He was a visitor at Mines Field to inspect the Graf Zeppehn, which had just arrived at Los Angeles on its flight from Japan.
A. J. Nolan, manager of Western sales for The Pacific Lumber Company, returned to San Francisco August 26, from a two weeks' business trip to Southern California.
Russell Tracy, sales manager of the Friend & Terry Lumber Co., Sacramento, has just returned from his vacation spent at Santa Cruz.
E. B. "Ed" Culnan, district sales manager of the Chas. R. McCormick Lumber Company, Los Angeles, has returned from Del Monte where he spent iwo weeks in military training. Ed is one of the best captains in Uncle Sam's Army.
Any old bend raw won't do-thet ir, if you wart to hold pro' duction and kcep down your opcrating cortr.
To recurc rnooth, fart cutting try SIMONDS NARROW BANDS. They arc wear-rcritting stcel' made jurt for SIMONDS-Ihe blader that give better rervice.
You'tl bc pleared when you rec a Simondr oPcrate'
ttThc Saw Makerr"
Zl8 Firrt Strcct Lor Angclcr San Frencirco
,l{X) Eret Third Strcet
L. G. Sterett
H. T. Didesch, managing director of the Millwork Institute of California, announces the employment on August 5 of Lester G. Sterett as manager of the Institute's new Service Bureau. The creation of the Service Bureau is a result of the recent conference of the Institute at Los Angeles on July 25 and, 26, at which time it was decided to inaugurate a state-wide campaign to further the use of millwork.
The plan, as decided upon, calls for the establishment of a Service Bureau within the Institute which will contact architects, contractors and owners in the interests of millwork. The Bureau rvill accumulate the necessary information and data and will place two contact men in the field who will devote their efforts primarily to working with architects. One such man rvill operate in the northe?n territory with San Francisco as headquarters, and the other in the southern territory with Los Angeles as headquarters. The Service Bureau rvill also publish and issue creative sales literature to be used with - prospective owners, and, of course, will pay a great deal of attention to giving technical information and assistance to architects as regards specifications and details.
Mr. Sterett comes to the Institute well qualified for the work to be undertaken. He has had a well rounded experience in the millwork and lumber industries and has also had valuable experience in the advertising field, having worked his way through college as a result of his efforts in that line of work. He is thirty-four years of age and is a graduate of the University of Montana College of Law. Mr. Sterett did not practice law, but early in 1917 enlisted in the Air Service, U. S. A., at San Francisco. He served two years with the A. E. F. in France and Italy and when the war was terminated by the Armistice in 1918 was just completing his training as a pilot at Issoudun, France. He was discharged in May 1919 as a member of the First Army Observation Group, which organization did splendid service in connection with the St. Mihiel and Argonne drives. After his discharge from military service in 1919 Mr. Sterett came to California and has been continuously in the millwork and lumber industry since that time. Until joining the Millwork Institute staff he was cl-rief assistant to A. I. Todhunter, manager of the Millwork Department of tfe Hammond Lumber Company at Los Angeles.
For the next two months Mr. Sterett's duties will consist primarily of making a survey of the State for the purpose of selling the program to the membership and working out complete details for a constructive and creative campaign designed to assist all elements concerned.
Newton Isaac, of the Corning Lumber Co., Corning, spent a few days in San Francisco recently on his way to attend the American Legion Convention at San Diego.
These impressive doors in the entrance of the new Sherman Institute Chapel at Riverside, California, are noteworthy, both for design and constru ction. They are built of "solid" plain sawn \0?hite Oak. Panelling and ornamentation of interior faces matches exterior elevation. Architectural Woodwork contract by Cresmer Manufacturing Company, Riverside (M I C. Certified Plant Number 25). Architect, G. Stanley \tr7ilson.
Lumber retailers will be interested to know that Mr. T. B. Hatton, for a number of years with the Hammond Lumber Company, and for the last seven years or so operating his o'rvn lvholesale sash and door business, is now interested in H. V. Corvan, Incorporated, manufacturers of Cowan Custom-Built-In Cabinets.
Mr. Hatton has bought an interest in the business and will be actively engaged as Vice President and Secretary of the firm. The new arrangement is also by way of being an extension of H. \r. Cowan's activities, for Mr. Hatton brings with him the continuance of his rvholesale sash and door business, as well as the distribution of the AllWeather Combination Sash and Screen Door. This ingenious combination door, which has proven extremely popular with builders, will nor.v be marketed through H. V. Cowan, Inc.
"Gene" De Armond. formerlv associated with Mr. Hatton, is nolv on the sales staff of -H. V. Cowan, Incorporated.
Lester G. Sterett, Los Angeles, manag'er of the Millwork Institute of California Service Bureau, left for the North the middle of August, where he will call on the Institute's membership in the Fresno, Santa Barbara, San Francisco, Oakland, Stockton, Sacra-mento, and adjoining districts. While in the North, Mi. Sterett will make his headquarters at the office of Bob Grant, Suite 401 Russ Btrilding, San Francisco.
H. H. Barg, Barg Lumber & Shipping Co., San Francisco, spent a few days recently in San Diego ind Los Angeles on a combined business and pleasure trip.
The Symbol of Enduring Value in Woodwork.
N. B. Bowden, Pacific Manufacturing Co., Santa Clara, returned recently from a two weeks' trip to the Pacific Northwest. where he visited a nttmber of salvmills.
.S. M. Hauptman, president of the Chas. R. McCormick Lumber Company, San Francisco, returned recently from an inspection trip of all the company's properties and holdings in the Northwest.
Mr. Hauptman was away about three weeks, and made the trip by automobile, going North by way of the Redwood Highway.
Ed A. Horr, sales manager of the Chicago Lumber Co. of Washington, Oakland, attended meetings of the moulding manufacturers held in Portland, August 5, and in Longview, August 8.
Here are ten reasons why lumber merchants should organize:
l. When we read a bankrupt's list of creditors and find more than one lumber merchant "stuck" bv the same contractor, the moral shrieks louder thin a calliope.
2. All of us know more than any of us; few of us realize how little most of us really know about the daily business of each of us until we begin to meet the rest of us and talk things over among the lot of us.
3. It's fear that is at the bottom of most of the lumbermen's troubles-fear of competitors, loss of business, of failure. Even timid animals are brave when they run in packs-and they rnake a larger "kill".
4. Lumber Merchants suffer more in mind and estate, from lies told them about one another by their customers than from any other sauss-and there is just one obviously sensible cure for that.
5. Wise old Ben Franklin said, "We must hang together or hang seperately." Haven't the lumbermen b.een hung seperately by their customers long enough ?
6. No, brother, your problems are not "peculiar", Your fellows have the same pexplexities, and why waste time and money blunderipg into a solution alone, when you can get help by being willing to give help.
7. Lumber Merchants are all in the sams feaf-ys1y few can advance much in profits and prosperity eicept as the trade as a rvhole advances. You'll get ahead much faster by joining your fellow lumbermen in a pull together for the good of all.
8. You think your competitor a scoundrel; he thinks you a crook. Both equally right, of course; but remember that it's lvhen thieves fall out that thev get into trouble.
9. Civilization itself is organization. What good reason can any lumber merchant give for remaining in his own little business cave, a prey to every b-ast of trade when he could find added safety and prosperit.v in association rvith his fellotvs ?
10. "I helped a blind man across the crowded streets, and lo ! I rvas safely across myself as well. His cane had found a mudhole that I did not see."
(From "The Imperial Builder," Imperial Valley)
_-A meeting called by E. D. Tennant, past snark of the Universe and a member of the House of Ancients, with the assistance of Ed. Martin, vicegerent snark, and Harry Hanson, president of Los Angeles Hoo Hoo Club No..2, was held at the Commercial Club, Thursday evening, August 15. Past vicegerent snarks and other Hoo Hoo ohcials of the Los Angeles district, attended the meeting and plans were made for a series of constructive and entertaining meetings to be held during the fall and winter months.
The first big get-to-gether meeting will be held on Tuesday evening, September 17. Further announcements regarding the meeting will be mailed to the members later.
The committee in charge of the meetings will include the following: E. D. Tennant, Frank Burnaby, Kenneth Smith, H. T. Didesch, Frank Curran, Cliff Estes, Jack Thomas, Dave lMoodhead, Herman Rosenberg, W. B. Wickersham. Harrv Hanson and Ed. Martin.
E. D. Tennant, *ho h", recently returned from a trip to San Diego and San Bernardino, announces that vicegerent snark Bill Cowling of the San Diego district, has arranged for a Hoo Hoo meeting at San Diego on September 7, also that vicegerent snarl Chas. Adams of [he San Bernardino district is arranging for a golf tournament, dinner-dance and concatenation to be held on September 17th.
R. F. Ifammatt, secretary-manager of the California Redwood Association, announces the appointment of Guy F. Pease as inspector. The new inspector is temporarily assigned to Humboldt County where he will be mainly employed on the inspection of structural grades of Redwood for bridge requirements.
W. H. Wood, president of the Hart-Wood Lumber Company, San Francisco, has returned to his headquarters after making a two weeks' business trip to Portland, Raymond, Aberdeen and Vancouver.
On August 16,1929, Moore Dry Kiln Company filed suit against the General Dry Kiln Company in the U. S. District Court of Oregon, at Portland, Oregon, in which the Moore Company claims.that the General Dry Kiln Company has infringed-their U. S. Patent No. 1680013 covering Moore's Reversiblb Cross Circulation Internal Fan Kiln.
What is declared to be the world's largest violin was recently turned out at the shop of the Bridgeford. Planing Mill, Sebastopol, California. The idea was originated by A. Caro Miller, manager of the Santa Ana branch of Sherman, Clay and Company, and the designing and construction of the violin rvas done by T. J. Bridgeford of the Bridgeford Planing Mill. There is no variation whatever from detail as the violin was constructed to an accurate scale from a.standard violin.
It is built entirely of California Redwood, and is 216
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times the size of an ordinary violin, being over 4 feet wide and. 12 feet long. The neck was carved from a piece of 10x14 inch Redwood timber, the back and front being glued up of 3 and 4 inch Redwood plank. Over 300 feet of lumber was used in its manufacture, and while not designed for playing, when hnished it produced remarkable tone qualities.
The violin has been exhibited at the annual Gravenstein Apple Show in Sebastopol, and will also be displayed at the State Fair in Sacramento this month. It will be known as the Gravenstein viblin and will be used to publicise the Sonoma County Gravenstein Apple district. In the accompanying illustration, Mr. Bridgeford appears in the foreground, Mr. Miller is standing on the ladder, and the other trvo men are from the staff of Sherman, Clay & Company.
George Kendrick, salesman for the Chas. R. McCormick Lumber Co., San Francisco, rvill return from his vacation on September l.
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At the midsummer meeting of the directors of the National Lumber Manufacturers Association held at Longview, Wash. on August 8, the directors unanimously ap,proved the proposed Association forestry program which urges Congrtss to make Federal appropriations under the Clark-McNary Law equal to those appropriations of certain states and private co-operators; that the study of.forest taxation and forest insurance be carried on to completion; and that the whole program as contemplated by Congress under the McSweeney-McNair Law be completed as soon as possible. The directors endorsed the National Certified Shipment Plan which requires that a tally card or shipment cerfificate be placed in gach shipment of lumber, giving a grade and piece tally of the car contents.
- E. L. Carpenter, Minneapolis, Minn., president of the Association presided at the meeting. The financial report was made by secretary-manager Wilson Compton, who also submitted recommendations regarding future Association activities. W. F. Shar.v, trade extension manager, then followed with his quarterly report. F. O. Perkins of the J. Walter Thompson Co., the Association's advertising agency, reviewed the advertising campaign during the,past year and outlined the 1930 advertising program. W. T' Murray, Rochelle, La., reported for the Treated Wood Service Bureau, and the report for the National Committee on Wood Utilization was made by John Blodgett of Grand Rapids, M-ich. Judge William S. Bennet, Chicago, talked on Federal\axation regarding the tax rate of individuals as compared with the tax rate of corporations.
In the proposed Association forestry program the subject of commercial forestry is treated as follows:
Lumber manufacturers should stand ready to extend their practice of commercial forestry as far and as fast as dependably ascertained economic facts and prospects will warrant. The National Lumber Manufacturers' Association, through its board of directors, therefore, urges upon each timber land owner, who has not already done so, that he make or cause to be made a thorough economic study and careful analysis of the forest growing possibilities of his land holdings and that, in his future program of land use, management or disposal he be guided by the facts thus developed and by sound afifirmative conclusions properly drawn therefrom. To aid in such studies the association offers the facilities of its forestry and other depart-
ments. It will put interested forest land owners in touch with persons or agencies available and believed to be most competent to conduct such studies. It urges the regional associations severally to join it in so doing.
The following directors attended the meeting:
West Coast Lumbermen's Association-A. C. Dixon, Eugene, Ore.; C. D. Johnson, Portland, Ore.; J. D. Tennant, Longview, Wash.; Clyde Walton, Everett, Wash.; M. C. Woodard, Silverton, Ore.; F. R. Titcomb, Tacoma, Wash.
California White & Sugar Pine Manufacturers' Association-R. E. Danaher, Detroit, Mich.; H. D. Mortensen, San Francisco, Calif.; B. F. Scott, San Francisco, Calif.
Western Pi4e Manufacturers' Association-W. S. Rosenberry, Gibbs, Idaho; J. P. Hennessey, Minneapolis, Minn.; W. C. Geddes, Winchester, Idaho.
Southern Pine Association-O. O. Axley, Warren, Ark.; R. B. White, Kansas City, Mo.; W. T. Murray, Rochelle, La.
Northern Pine I\{anufacturers' Association-H. C. Hornby, Cloquet, Minn.; S. L. Coy, Cloquet, Minn.
Southern Cypress Manufacturers' Association-J. R. Black, Jacksonville, Fla.
Hardware Manufacturers' Institute-M. W. Stark, Columbus, Ohio; W. E. Delaney, Columbia, Miss.
Western Forestry & Conservation Association-E. T. Allen, Portland, Ore.
Directors at Large-G. W. Dulany, Jr., Chicago; W. S. Bennet, Chicago; E. G. Griggs, Tacoma, Wash. ; E. L. Carpenter, Minneapolis, Minn.; J. M. White, Weed, Calif.; W. Leuthold, Deel Park, Wash.; R. A. Long, Kansas City, Mo.; F. E. Weyerhaeuser, St. Paul, Minn.; H. B. Hewes, Jeanerette, La.
Northern.Hemlock & Hardwood ManufacturerS' Association-O. T. Swan, Oshkosh, Wis.
The executive session of the trade extension committee was held on August 9. R. B. White, Kansas City, Mo., presided. W. F. Shaw, trade extension manager, gave his report, and F. O. Perkins outlined the advertising activities for the coming year.
"Planning for Prosperity" was an address made by Kenneth Smith, secretary of the Lumber Dealers Association of Los Angeles. In referring to the opportunities pre-
sented in Southern California for trade extension activities, Mr. Smith said:
"southern California olTers to you, the greatest oppartunity for a profitable application of your Trade Extension activities of any market in'America today. It is of particular and peculiar interest, of course, to the manufacturers of the West Coast and the possibility for doing constructive merchandising there should naturally present the greatest appeal to them, but it is my thought that it presents an unmatched opportunity to the Trade Extension Department of the National, not only for holding on to a market that is now a good user of wood, but for creating new business, and developing Southern California into a pace-setter for the rest of the country.
"In the first place it is the greatest concentrated lumber market in the world in point of volume, as well as the greatest per capita lumber consumer in the United States. In the second place, the selling practices of Southern California have probably been as backward as you could find. In the third place the dealers are now thoroughly awake, for the most part, to the necessity of better merchandising in order to keep the industry on a profitable basis and are in a most receptive frame of rrlind for sound trade promotional effo1ts. In the fourth place it probably represents the most likely area of continuous building activity over the years to come of any spot in America."
I\Ir. Smith suggested that the Association use the Southern California field as a laboratory for the development of a plan which in addition to doing a service to the lumber dealers of Southern California could also be taken with profit to other markets in the country, also that the results of a nation lvide research and study be brought to the large cities suffering from the compiexities of to-day's competitive conditions. Mr. Smith also suggested to the Association to set out to educate the retail salesman of 'all the great urban centers of the country in the scientific selling of lumber, stating that inefficient and unskilled selling is one of the greatest contributing causes of excessive distribution costs of the industry. N{r. Smith's address is to be printed and mailed to all members of the trade extension committee.
A business session of tl-re West Coast Lumbermen's Association was held at Longview on Wednesday, August 7. On Wednesday evening, the directors and ofifrcial staff of the National Association and visiting memb.ers of the Northwestern Lumbermen's Association were the guests at a dinner given by the West Coast Lumbermen's Association. J. D. Tennant, Long-Bell Lumber Co., acted as toastmaster
Many of the visiting lumbermen attended the annual Longview Rolleo, a carnival of logging sports, on August 8 and 9.
Among the Redwood bridge jobs for State and County highways in California now being constructed are the following: Grade crossing over N. W. Pacific tracks at Alto, Marin County; a similar structure across Santa Fe tracks at Barstow. and another. similar structure across N. W. Pacific tracks at Arcata, Humboldt County; three bridges on the highway betrveen Cloverdale and Albion, Mendocino County; bridge across Consumnes River between Sacramento and Stockton; bridge across Mad River in Humboldt County; six bridges and one cattle pass near Doyle, in Lassen County, and three bridges in Contra Costa County.
Redwood piling is being used on many of the.se jobs, and all Redwood lumber and piling is being inspected by the California Redwood Association before shipment.
A ninute and accurate gui<le to all bruch* of thc Lumba lndurtry ot Washlngto, Orego, Califmia, Idaho, Metua, Colcado, Nenda, Arlzoa, N* Mexlco, South Dakota, Utah, Wyming, Alarka, Britirh Columbla, the PhiUppirea ud Hawail.
In petsouel infmtim given ircludes Presldent, Muiga, Superin- tendent, Saler Muager, Purcha,Cng Agent and Master' Mechuic. A Co- plete llst o{ mubinry and equipmenl daily opaclty, speies of wood awed, etc., enabls the Seller to the Indutry to Gelct Sahc Prcpecte and Lumber Buyas to plre rders md lnquirlea lntelligmtly.
_-.-_O"9! 10,000 lictings ln the bok wblch lnclude: Saw, Phnhg and Shiryb Mills, Woodworkera, Logging Operatims; Box, Veuer, Pulp,-Paper, Dc, S_uh, Cro* Amq Hmdles and Fumiture Mmufcturers, MacUire-Shopc, Hotels, BerdinS lucq Gemal Storec, ud Conmis.ies operated Ly 1q'q" "td _caqps; Cunty Cmmisiqers ln Califmia, Oregon, Washingto, Idaho, and a list of Eastem Lunbc Buyere.
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Sales mahager, 40, I os Angeles retail lumber experience. Understands credits, bookkeeping, finances and yard operations. Highest references. Wishes connection. Box C,276, care California Lumber Merchant.
Over fifty members of Arizona Hoo Hoo attended the concatenation held at the Groom Creek Lodge, Prescott, on August 11. The meeting was called to order at l2:@ A. M. Perry Underwood, vicegerent snark of the Yavapi district, was in charge of the initiation, and was assisted by the following members of the Nine: Senior Hoo Hoo, Jay Henderson; Junior Hoo Hoo, E. V. O'Malley; Bojum, C. P. Henry; Scrivenoter, W. F. Edens ; Jabberwock, J. J. McFall; Custocatian, Q. E,. Engstrom ; Arcanoper, C. A. Hayes; Gurdon, "Bunk" Bean. Eight Kittens were initiated and Snark Underwood reports that several of the Kittens went wild and are still in the hills.
Prior to the concatenation there was a dinner at the Hassayampa Hotel, Prescott.
The concatenation was followed by a business meeting of the Gold Spot Hoo -Hoo Club of Phoenix. The Club officers elected for the coming year are as follows: President, Gus E. Engstrom, Arizona Sash & Door Co.; Vice President, H. B. Finnell, Phoenix Builders' Supply C9.; Secretary, R. V. Baker; R.B.Howell, N. C. Pierce, Chas. Henry and G. R. Seligman were elected directors.
HawJ< Huey, state counselor, was elected a delegate to the l/29 Hoo Hoo annual at Amarillo.
The Corona Lumber Co., Corona, California, celebrated its twenty-fifth year in business on August 1. The Corona Lumber Co., opened for business on August 1, 1904 and has operated continuously under the same management for the past quarter of a century. Congratulations poured in on this old Corona institution on this occasion for during these many years the business and the owners have built many lasting friendships.
FROM NORTHWEST
Josep of the Chas. R. McCormick isco, has just returned Northwest.
Experienced Lumber office man, age 37, wants connection with good lumber company. At present in full charge of all ofice work for mill and retail yard. Change desired in September or October. Will go anywhere. Address Box C-274. California Lumber Merchant.
The Port Orford Cedar Products Company of Marshfield, Ore., will send several thousand plywood souvenirs, shaped like airplanes, on the first air mail plane to leave Portland for Pasco, Wash., in the new service which links up Seattle, Portland and Spokane with the transcontinental air route, contract for rvhich was recently arvarded.
Arthur B. Griswold, manager of the San Francisco office of the C. D. Johnson Lumber Co., returned to San Francisco August 26 from a two weeks' trip to the Northwest.
Mr. Griswold, who was accompanied by Mrs. Griswold, traveled North on the company's steamer Robert Johnson, to Newport, Ore., shipping his car, and spent a week at the company's big sawmill at Toledo. From there he drove to Astoria along the Roosevelt Highway, and on to Portland over the Columbia Highway.
After visiting the company's head office in Portland, stops were made to visit mills at Eugene and Reedsport, rejoining the Roosevelt Highway at the latter point. The plants of the Coos Bay Lumber Co. and McKenna Lumber Co. were visited at Marshfield, and the mill of the Moore Mill & Lumber Co. at Bandon. Two days were spent at Eureka, and the trip to San Francisco was made over the Redwood Highway.
The Moore Dry Kiln Company have just recently completed installation of kilns at the plants of the Consolidated Plywood & Lumber Co., Aberdeen, Washington; Port Orford Cedar Products Co., Marshfield, Oregon; Smith Wood Products Co., Coquille, Oregon; Warren-Lamb Lumber Co., Rapid City, South Dakota and the Columbia River Paper Mills, Vancouver, Washington.
Installation of the batterv of ten Moore Cross Circulation Kilns at the Plant o{ thi Peterman Manufacturing Co., Tacoma, Washington is rapidly nearing completion. Construction work has already started on the remodeling of seven old type kilns for the Booth-Kelly Lumber Company at Springfield, Oregon.
(The Clearing HoucQ
This Column of "'Wants" and "Don't Wants" is fon'
Guide to lumber reliability . . that is the meaning of the Long-Bell trade-mark on lumber and lumber products. Important is lumber dryness, the proper seasoning of lumber which pledges maximum strength, serviceability and durability. Long-Bell trade-marked, grade-marked lumber is propedy seasoned-pre-shrunk-resulting in a minimum of change after it is put into construction . . . This is an important sales point used advantageously by dealers in Long-tsell lumber products.
Lone-Bell Frames are made of soft-textured, old growth yellow Douglas Fir, with heartwood predominating, providing a sturdy,durable frame. The michine work is unexcelled. The precision of the workmanship -assures faster and more acc-urate assembly on the iob, u'ilb tigbt fining joints, Long- Bell Frames pledge maximam constrsction oalse.
The Long-Bell King Door-the door that in a few short years has "set the style" in doors. Inset panel, flush moulding, waterproof glue, excellent workmanship-this door, made throughout of California rlfhite Pine, is srong, beautiful and economical.
Beauty, miniurum of labor in laying and durability are three important qualifications of Long-Bell trade-marked oak flooring. And, because of these qualities econotn!/ The first-time user is almost invariably a repeatcustomer, for experience Proves its economy and satisfaction. Builders are finding Loog-Bell uade-marked flooring a lrost valuable home sales aid.
R.
