CARL F. BUCHERER - Lifestyle Magazine by Blush #02 by BLUSH Editions

By Blush

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EDITORIAL

The CFB Family

Speaking of our Manufacture, Murat Yakin, the head coach of the Swiss National Football Team, recently visited us there. You’ll enjoy reading about this long-time member of the Carl F. Bucherer family, a remarkable personality who is so much more than a coach. On the subject of sport, we also had a conversation with another recent addition to our family. Nico Hischier, the exceptional hockey talent who now captains the New Jersey Devils in the National Hockey League, also stopped by to say hello and we’re pleased to give you a chance to get to know this international hockey star a bit better. For Nico, it really is all about family. By the way, did you know that another legendary Swiss brand, Caran d’Ache, is also a family busi ness? This is one of the many similarities we share which make us ideal partners. We spoke to the company’s inspiring president and CEO, Carole Hubscher, about its history and commitment to the innovation that will lead to even greater writing and drawing instruments well into the future. These are just a few of the topics that await you in this issue. For now, many thanks for your interest. We know that the magazine will keep you entertained and informed. With best regards from the heart of Lucerne.

Dear Reader, On behalf of everyone at Carl F. Bucherer, we invite you to dive into this edition of CFB magazine by Blush, a printed publication that stands out beautifully, particularly in this digital age. In a way, it represents our entire industry: even at a time when everything seems to be digital, the heart and soul of horology remains proudly and mechanical. This can be said not only for the movement but for the entire watch. In this edition we will give you a behind-the-scenes peek at what happens at our Manufacture. Your journey will include a look at the full range of our core competences, including our indus try-leading peripheral technology and the most remarkable watch we have produced in our 134-year history, the Manero Minute Repeater Symphony.

CONTENTS 9 Editorial CFB 13 Carl F. Bucherer by Blush 15 Mastering de l’excellence 16 Manero Minute Repeater Symphony 22 Lisa Streich A Harmonious Match. 24 La technologie périphérique The Challenge Patented by Carl F. Bucherer. 26 Manero Peripheral BigDate 30 A Carl F. Bucherer Watch Inspired by a Vintage Automobile. 36 De Sede Swiss-made furniture. 42 Brauerei Locher AG The soul of whisky. 45 Cosmopolite since 1888 46 Carl F. Bucherer and Caran d’Ache 52 Carole Hubscher 54 The legacy The magnificent partnership between Carl F. Bucherer and Caran d’Ache. 57 Heritage BiCompax Annual Hometown Editions An ode to some of the World’s Legendary Cities. 60 Carl F. Bucherer and IGNIV A Philosophy of Life That Unites. 64 Nico Hischier Carl F. Bucherer and the ice hockey star. 66 Mob Belle Epoque Over a hundred years of luxury. 71 Mont Pilatus Ultimate mountain experiences. 74 Greentech Antartique, the white continent. 81 Sport & Adventure 86 The Manta Trust To Protect Manta Rays. 92 Patravi ScubaTec Maldives Carl F. Bucherer dives into deep waters. 99 Carl F. Bucherer and the Swiss soccer team A single second can change history. 103 Timeless Style 104 Inspiring Women In the History of Carl F. Bucherer. 108 Sophie Furley Hosts the "She Is Speaking" Podcast. 112 The Proust Questionnaire 118 Goldmund The Ultimate Sound Experience. 10

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EDITORIAL PUBLISHER Blush Editions PUBLISHING DIRECTOR Gregory Ayoun PROJECT MANAGER Caroline Sambucchi ART DIRECTOR Yvan Babillon EDITOR IN CHIEF Sophie Colin EDITORIAL Delphine Gallay, Marine Pasquier, Sophie Colin PHOTOGRAPHER

This issue also serves as an invitation to travel, for although Carl F. Bucherer is at home in Switzerland, it is recognized throughout the world, where it feels right at home. Its vision of time and life is inseparable from a curiosity of spirit and an international scope deeply rooted in its Craftsmanship,history. innovation, elegance, and indul gence are the main themes of this magazine. These values are dear to Carl F. Bucherer, and are also the motivation for other beautiful brands that are featured on these pages: de Sede, whose furniture blends exquisite materials and timeless lines; MOB, the Montreux–Oberland Bernois Railway and its Belle Epoque train; Mount Pilatus, a gigantic complex that offers a spectacular view of the Black Forest, the French Jura, and the Swiss Alps; Greentech, the specialist in plant biotechnology and the microbial world; and Goldmund, the expert in state-of-the-art audio equipment that offers the purest of sounds. I hope you will enjoy reading the magazine. Ayoun CEO of Blush Editions

Johann Sauty Blush Editions declines responsibility for any unpublished texts, illustrations or photos it receives. Reproduction of texts, drawings and pictures published in this magazine remains the property of Blush Editions, owned by Publiscope, which reserves the right of reproduction and translation in the whole world. Publiscope accepts no responsibility for the published documents. We would like to address special thanks to Barbara Sieber, Raphaela Bührer, Uwe Liebminger and the whole CFB team. All rights reserved. ISSN n°2267-7372

I am proud to present the second issue of the lifestyle magazine that Blush Editions has designed for Carl F. Bucherer. The adventure of the renowned Lucerne watchmaker con tinues with the same elegance, virtuosity, and passion. From Switzerland to the Maldives, from the factory to the depths of the Indian Ocean, via Bangkok or New Jersey, interviews, in-depth articles, reports and portraits capture, page after page, the soul of this inspiring watchmaking company and that of its employees, partners, ambassadors, and friends. Demanding, sharp, rhythmic, lively, and warm, this issue pays tribute to Carl F. Bucherer’s excellence, and creativity, embodied in unique timepieces, from the most complex to the most aesthetically stylish, and in such remarkable collaborations as those with Caran d’Ache, the Lucerne Festival Orchestra, IGNIV, the Swiss national soccer teams and the Swiss Football Association, the Manta Trust, or Women in Business.

Grégory

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B y placing a peripheral rotor, a tourbillon, and a peripherally mounted regulator of a minute repeater in the movement of a single timepiece, Carl F. Bucherer has created an opus in its exploration of the peripheral technology that has become its signature. In this way, Carl F. Bucherer continues to revolutionize watchmaking. Technology

THE MANERO MINUTESYMPHONYREPEATER MASTERING EXCELLENCE TEXT SOPHIE COLIN 17

The Quintessence of Peripheral

F rom a double to a triple peripheral: Carl F. Bucherer’s leitmotif is an unending quest for excellence by the company’s master watchmakers who, in 2021, succeeded in add ing to this spectacular assembly the most com plex complication – a minute repeater designed to strike the hour, quarter-hour and minute – and in mounting peripherally the repeater regulator on three invisible ceramic ball bearings with a low friction coefficient. The CFB MR3000 caliber is the crowning glory of the magnificent oeuvre that Carl F. Bucherer has been composing for more than a century. There has never been any thing like the harmony with which these three innovations successfully interpret the score presented by the Manero. The classic, timeless collection that reflects the art of the Swiss watch maker and bears the melodious name Manero Minute Repeater Symphony.

In 2018, Carl F. Bucherer went even further, launching the CFB T3000 movement featuring both a peripheral winding mechanism and a revolutionary patented tourbillon suspended at its periphery, appearing to float above the watch dial.

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T he Manero Minute Repeater Symphony is the most extraordinary masterpiece Carl F. Bucherer has created since it was founded in 1888. All the components work in unison, playing their part of rare complexity to perfection to create a symphony of timekeeping that is practically unparalleled. The challenge of this unique timepiece? Peripheral technology, a technical innovation that has become the brand’s signature statement ever since the company registered a patent for this manufac ture caliber developed in-house in 2008: the CFB A1000, the first movement in the world to successfully incorporate this technology into series

Theproduction.strokeofgenius was to mount the rotor on the periphery of the movement to release the energy required for bidirectional automatic winding. The culmination of Carl F. Bucherer’s outstanding expertise in watchmaking, the mind-blowing design creates an equally stun ning artistic effect because this arrangement exposes the full beauty of the movement.

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The same harmony of aesthetics is reflected in this timepiece’s sophisticated finish: the highly polished diamond-beveled chamfers, sand blasted crown, hand-angled dial edges and win dows, and not forgetting the Côtes de Genève–striped, angled, and diamond-beveled bridges.

T his wristwatch with a striking mechanism, COSC-certified chronometer and power reserve of 65 hours represents the ulti mate synchronization between the parts of a timepiece, the precise expression of the way they interact, and the subtle balance between the functions, volumes, and weights that have their place inside the case and play a perfectly harmonized concerto that marries functionality, beauty, and security. The mechanism produces two different notes on two gongs that can be observed through an opening around the edge of the dial. At the same time, the sculpted striking hammers are visible through little open ings. The floating tourbillon can be stopped on command to set the hour to the second using the stop-seconds function. A visual and audible indicator signals that the minute repeater is activated, and the crown locks whenever this is the case.

Because music is a pleasure that deserves to be shared, Carl F. Bucherer and the Lucerne Festival Orchestra, two independent Lucerne institutions with a rich history in which excellence has long played a key part, have come together to pay tribute to perfection in art.

Carl F. Bucherer’s timepieces embody both this traditional legacy and its innovative approach to luxury watchmaking. Similarly, the traditional repertoire performed by the Orchestra also wel comes contemporary works into the fold.

THE FESTIVALLUCERNEORCHESTRA

T o accompany the Lucerne Festival, one of the biggest classical music festivals in the world, established in 1938, artistic and executive director Michael Haefliger, along with Claudio Abbado, founded the festival’s very own symphony orchestra in 2003: the Lucerne Festival Orchestra. For two weeks every summer, this orchestra brings together in Lucerne a host of internationally renowned orchestral musicians, led since 2016 by the Italian conductor Riccardo Chailly. Spreading the name of Lucerne all over the world as well as bringing the world to Lucerne, are ambitions shared by the Lucerne Festival Orchestra and Carl F. Bucherer alike, whose precious traditions – musical in one case, and horological in the other – have forged their worldwide reputations. These two institutions are passionate about forming open, creative links with their admir ers both beyond Switzerland’s borders and at home, in the town of Lucerne which is dear to their hearts and whose values they are proud to champion. Their curiosity of spirit prompts them to explore, setting themselves challenges to push themselves ever onwards. This quest for innovation is all the more meaningful in that it stems from the similar history and heritage.

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T his open-minded, creative approach has led Carl F. Bucherer and the Lucerne Festival Orchestra to join forces to embrace two exceptional creations: the Manero Minute Repeater Symphony wristwatch and the musical work Periphery, which the world-famous Swedish composer Lisa Streich has written especially for this timepiece in a special com mission for the festival.

There is a very subtle distinction between the symphony of a watch and a musical sym phony. Sascha Moeri, CEO of Carl F. Bucherer, is delighted by the partnership that his brand has formed with the Lucerne Festival Orchestra: “The word ‘Symphony’ in the name of our wrist watch is an expression of the complex harmony and delicate interaction between the different components it contains – qualities that this watch shares with the Orchestra. Our watch and the Lucerne Festival Orchestra’s musical work, both new and dazzling, are in perfect harmony. They share a commitment to artistic perfection and a devotion to craftsmanship.”

Periphery is an homage to the quintes sence of the art of Swiss watchmaking in all its complexity, embodied by Carl F. Bucherer in this unique watch. In a piece that lasts for two minutes and 30 seconds, Lisa Streich uses sound to evoke the striking mechanism of the watch’s minute repeater and the components that make up the peripheral rotor and tourbillon. The minute repeater regulator is reproduced by a succession of strikes and strokes of a triangle positioned vertically on a timpani. The peripheral rotor is given voice by the hairs of violin bows as they play the strings beneath, the breathing sounds from the wind instruments, and the drone produced by an unusual instrument: a buzzing bow, made of wood and elastic strings that produce a pleasant buzzing sound when they vibrate. The tourbillon and its suspended cage are brought alive by the brass section, the instrumentalists tapping the bells of their instruments with a pencil to trigger the revolving movement created by the strings. A resonance interweaves between the trumpet and the higher strings, and another wanders between the trombone and the lower strings. An audible tick-tock reproduces the delicate choreography of the watch hands.

Here, watch components and orchestral musicians take their seats, preparing to fasci nate their audience. These two masterpieces, the Manero Minute Repeater Symphony and Periphery, they are perfectly in tune with one another.

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A Harmonious Match

With this collaboration, Carl F. Bucherer and the Lucerne Festival Orchestra are certainly reading from the same printed music. Their part nership cements not only their shared Lucerne roots but also the same exacting technical and creative imperatives the two have adopted, one in watchmaking, the other in music. The talented Swedish composer Lisa Streich shares their passion and quest in continually striving for per fection. Continuing her collaboration with the orchestra – with which she has been working for over two years – she wrote Periphery, a musical work dedicated to the Manero Minute Repeater Symphony. The result is an incredible artwork which pays tribute to the precise harmony with which the components of a watch and the instruments of the musicians in an orchestra all work together in perfect synchronization. Let the music play!

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W e spoke with the talented Swedish composer Lisa Streich, who told us all about her work with the Lucerne Festival Orchestra and her collaboration with Carl F. Bucherer, for which she has written a musical work dedicated to the Manero Minute Repeater Symphony.

WATCHMAKING AND MUSIC

I always keep in mind how the instruments fit together spatially and where the sound comes from. The recording recreates what is going on in each part of the orchestra. It’s very interesting, because time was never so present as when I was composing the piece for this watch. Periphery had to last for two minutes and 30 seconds, whereas it’s usually up to me how long my compositions last.

LISA STREICH, CAN YOU TELL US HOW YOU CAME TO WORK WITH THE LUCERNE FESTIVAL ORCHESTRA AND WHAT IS SO SPECIAL ABOUT THIS ORCHESTRA?

As long as I live, I’ll be grateful to have had this incredible experience of working with the Lucerne Festival Orchestra! In 2015, as part of the festival, I was commissioned to write a piece by the Roche Young Commission of the Swiss pharmaceuticals company Roche, which, every two years, commissions a young composer and an experienced composer to write a new composition. I worked with the orchestra and the young composer Gregor Mayrhofer. It was fantastic! We experimented with different ideas for two years. Orchestras very rarely get to do that. Usually, when you write a piece, there’s not enough time to get off the beaten track and be as adventurous as that. But the point of creating a morceau is being able to explore something you’re unfamiliar with. That was how I wrote my piece of music, and I learned so much! Today, I’m using everything I learned then in my new compositions.

FOR PERIPHERY, HOW DID YOU WORK WITH THE LUCERNE FESTIVAL ORCHESTRA AND CARL F. BUCHERER?

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What makes this festival special is that the musicians only play together during the summer. They are really good musicians, more used to playing chamber music, so you can ask a lot more of them than you would of the musicians in a regular orchestra. If you put a score in front of them, they will play it perfectly synchronized straight off. All the composer and conductor have to do is bring them together, and the sound they make is incredible.

Mark Sattler (the festival’s head of contem porary music) asked me to compose a piece for a watch because he knew I was fascinated by mechanical objects. And by the connection between machines and humans. I felt incred ibly honored to be working with this fabulous orchestra and such a prestigious watchmaker. It’s fantastic to work with people who are not musicians but who have the same ideas and dreams which you have. We’re like scientists: We experiment and take risks. Sometimes we fail and sometimes we succeed. We have a lot in common. HOW DO YOU WRITE A PIECE OF MUSIC FOR A WATCH?

I wanted to reproduce the actual sounds the watch makes. I was able to take the differ ent components of the watch and bring them together musically in different ways. It was both a simple and a sophisticated process. In the piece, you can hear each component individually and then all together. They talk to each other. No part can work without the others. It’s like the human body – it needs all its organs to be able to function. It’s amazing to see so many different components all working together! I take the audience into the interior of the watch so that they can take in what is happening, I leave them there, and then I bring them back out again.

HOW DOES THIS SYNCHRONIZATION COME ABOUT WITHIN THE LUCERNE FESTIVAL ORCHESTRA, WHICH IS A SYMPHONY ORCHESTRA?

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WATCHMAKING AND MUSIC HAVE A LOT IN COMMON: THEY ARE GOVERNED BY TIME AND THERE IS THE SAME SYN CHRONIZATION BETWEEN THE PARTS OF A WATCH AND THE MUSICIANS IN AN ORCHESTRA. WHEN YOU COMPOSE, HOW DO YOU BRING ALL THE DIFFERENT INSTRUMENTS TOGETHER TO CREATE THE PIECE?

P eripheral technology is the hallmark of Carl F. Bucherer’s watchmaking excellence and witness to its pio neering spirit. The company has combined this highly complex and aesthetically pleas ing technical innovation with outstanding complications such as the tourbillon, the minute repeater, and the big date window.

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Samir Merdanovic, Chief Technology Officer at Carl F. Bucherer, provides us with a behindthe-scenes take on this unique expertise.

The Challenge Patented by Carl F. Bucherer

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PERIPHERAL TECHNOLOGY

One glance at the arrangement of the dis plays tells you that you are looking at a Carl F. Bucherer watch. And indeed, we are the only watchmaker to use this dial typology. The movement is also fitted with a stop-sec onds mechanism, which is a particular favorite of mine. When you are setting the time, it ena bles you to stop the second hand via the crown.

SAMIR, CAN YOU EXPLAIN PERIPHERAL TECHNOLOGY TO US AS WELL AS THE DIFFERENCE BETWEEN DOUBLE AND TRIPLE PERIPHERAL? In our automatic watches, peripheral technology is a system designed to guide the rotor toward the periphery of the movement via three ball bearings, instead of at its center as is the case for conventional automatic watches. The advantage is a flattening of the movement and an unobstructed view of the latter. In fact, the rotor never obscures any part of the move ment regardless of the latter’s position. The precursor of this concept is our CFB A1000 caliber, launched in 2008. This inspired us in 2016 to develop the CFB A2000 caliber, followed by the CFB T3000 caliber. Our CFB T3000 caliber is a self-winding tourbillon movement. This movement is called the double peripheral because besides the rotor, the tourbillon cage is also peripherally mounted. Looking at the tourbillon, it seems to have a “floating” cage, apparently suspended in space and not held by any other movement components. None of the cage components are therefore concealed by a bridge or any other mounting system. In the case of the CFB MR3000 movement with its triple peripheral technology, we used the two peripheral principles of our tourbillon move ment and added a further complication, a minute repeater, which is no small feat. The challenge consisted of integrating the peripheral system into the regulator of a striking watch. The regulator controls the speed at which the hammers strike the gongs so that the hours, quarter hours, and minutes chime in horological harmony. In a traditional regulator system, the mechanism is mounted on a central axis with two ruby bearings. The drawback of this conventional arrangement is its thickness. By mounting the regulator peripherally, we suc ceeded in eliminating its pivoting movement and thus reduced its thickness by 30% to 40%.

I n 2008, Carl F. Bucherer became the first watchmaker to develop and launch peripheral technology in series production. Back then, the company rose to the unprec edented challenge of positioning the rotor of an automatic caliber on the periphery of the movement, refining its thickness and revealing the beauty of the mechanism. Aspiring to new heights, in 2018 the watchmaker mounted a tourbillon on the periphery alongside the rotor, and in 2021 added the minute repeater regu lator. This revolutionary technical innovation is now enhanced by a new complication, the big date window. Samir Merdanovic presents the Manero Peripheral BigDate to us and traces the thrilling epic tale of peripheral technology, revealing the consummate art of assembling the components and complications to create a timepiece of signature perfection and harmony.

HOW DO YOU POSITION THE COMPO NENTS OF A WATCH TO ENSURE PRECI SION WORKING AND HOW DO YOU STRIKE A BALANCE WHEN ADDING COMPLICA TIONS? WHERE DO YOU BEGIN AND WHAT CHALLENGE DOES THIS POSE? Well, the challenge is part of the job. When you have a movement with more than 600 components, you leave nothing to chance. From the outset of a project, we have to be clear about what we want to display and hear, the composition and arrangement of the move ment, and any constraints to be considered.

No, there are no limits really. However, if there is no technical or aesthetic benefit for the movement, we do not apply the principle just for the sake of it. Its use must be justified; there must be a rhyme to the reason.

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The displays are positioned at 10 o’clock for the big date, at 9 o’clock for the day of the week, and at 3 o’clock for the power reserve.

WHY DID CARL F. BUCHERER OPT TO EXPLORE PERIPHERAL TECHNOLOGY; WHY THIS PARTICULAR ASPECT OF WATCHMAKING? We have never spared ourselves any effort, and have always invested a lot of time and money in seeking technical solutions to create our own DNA. We neither aim to imitate, nor seek inspiration from other calibers, but to innovate with respect for the tradition of fine watchmaking. Today, we are a high-end manu facturer of cutting-edge technology focusing on niche products. We do not produce millions of movements every year, nor do we wish to do so. Instead, we aspire to satisfy the expectations of collectors who appreciate unique, outstanding timepieces. We were the first watchmaker to develop and launch series production of periph eral technology. Today, the success enjoyed by our models pays tribute to all those efforts that culminated in the creation of exclusive time pieces engineered to an exceptional degree of technical complexity, function, and aesthetic beauty that fully satisfy the expectations of our customers. HOW MANY ELEMENTS CAN BE MOUNTED ON THE PERIPHERY OF A MOVEMENT? IS THERE A LIMIT?

TELL US ABOUT THE MANERO PERIPHERAL BIGDATE. It is a new model, a very beautiful, unique timepiece that is fitted with our outstand ing CFB A2011 manufacture movement. It is COSC-certified and of course features our automatic peripheral system and the highly practical big date and day of week displays.

For instance, we might have technical con straints of a dimensional nature – the movement might have to have a maximum diameter and a desired height – or aesthetic dictates such as the position of the tourbillon at 12 o’clock, or hammers visible from the dial side. We have to begin by visualizing our goal, then we think about ways of approaching it; we explore vari ous paths in order to achieve what we set out to do without making any compromises in terms of the quality and precision of the movement.

You can therefore set the time to the second. The movement is beautifully finished in the tra ditional manner, beloved of our brand: Côtes de Genève–striped, angled, and diamond-beveled bridges, polished screwheads, circular-grained gear wheels, and sunburst rachet.

A huge number of challenges, considerations, and constraints are involved in creating a timepiece worthy of our name; it is a real feat of engineering.

IS THERE A HIERARCHY OF COMPONENTS AND IF SO, WHAT IS IT? Certainly – as I explained earlier, noth ing is left to chance. We start by positioning the energy of the movement, which is the organ that occupies the most space in a caliber. Take the Manero Peripheral BigDate, for instance. We size and position the barrel, then the assortment, the escapement, the gear wheels, and the manual winder, finishing with the automatic peripheral system. Then we focus on the other side of the movement in order to put in place the hand-setting, displays, and calendar complications.

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Carl F. UnveilsBuchererthe

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A new day dawned for Carl F. Bucherer when it proudly presented the Manero Peripheral BigDate. With these time pieces, the Lucerne-based S wiss manufacturer emphasizes again its leadership in the field of pe ripheral watchmaking innovation. And when a big date meets a peripheral rotor, everything revolves around technical prowess and aesthetic beauty.

I t is a big day for a big date. And the big date is a very special one. The big date is com bined with a peripheral rotor at the heart of a unique timepiece.

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Carl F. Bucherer continues to explore peripheral technology with a great deal of passion and an insatiable taste for challenge. Having designed the peripheral rotor, first com bining it with a peripheral tourbillon and later a peripheral minute repeater, the company has now opted for the big date complication to pen the next chapter of horological history in the making. It is a narrative that is firmly embedded in the past to better serve the future.

In choosing peripheral technology as its hall mark, Carl F. Bucherer has demonstrated its skill in exploring the past to create the best basis for the present and the future and its excellence in the field of cutting-edge engineering. This is part of a rich heritage that also includes expertise in watch design. The Manero Peripheral BigDate is a magnificent example of both these missions.

“OUR LAUNCH OF THE MANERO PERIPHERAL BIGDATE SOON AFTER THE SUCCESS OF THE MANERO MINUTE REPEATER SYMPHONY CONTINUED TO RAISE AWARENESS OF OUR MARKET LEADERSHIP IN PERIPHERAL TECHNOLOGY. THESE WATCHES CONTINUE TO UNDERSCORE BOTH OUR EXPERTISE AND OUR SPIRIT OF INNOVATION.

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THE MANERO PERIPHERAL BIGDATE IS AN OUTSTANDING TIMEPIECE THAT PERFECTLY BLENDS DESIGN, MATERIAL, AND TECHNOLOGY. IT ELEGANTLY ADDS TO THE UNDERSTANDING OF WHAT WE MEAN WHEN WE TALK ABOUT MADE OF LUCERNE AND CONTEMPORARY SWISS WATCHMAKING EXCELLENCE.”

he success of Carl F. Bucherer in this epic tale of revolutionary watchmaking is rooted in exceptional foundations from which the brand constantly challenges the limits of engineering complexity. A modern interpreta tion of the traditional Swiss art of watchmaking, the Manero Peripheral BigDate embodies the values of the Lucerne based manufacturer. The timepiece is heir to a long tradition that has been passed down through four generations of the founding family and is the pride of its members. The acme of outstanding expertise and know-how that only a few watchmakers around the world master today. It is the success ful finale to a challenging quest for innovation that demands a great deal of patience and is constantly aimed at pushing back the frontiers.

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he Manero Peripheral BigDate is pow ered by the CFB A2011 caliber, a COSCcertified mechanical manufacture move ment with a peripheral rotor. The watch indicates a big date in a splendid window at 10 o’clock, the days of the week in a window positioned at 9 o’clock, the hours, the minutes, a small-sec onds subdial discreetly highlighted by a contrast of colors and positioned at 6 o’clock, and a power reserve indicator at 3 o’clock. Its stain less steel case has a diameter of 41.6 mm and a height of 12.21 mm. The anti-reflective coating on both sides of its sapphire crystal enhances leg ibility. The movement can be admired through the sapphire crystal case back. The watch is water-resistant to 30 m (3 bar).

The Manero Peripheral BigDate is inspired by another of the brand’s models: the Manero PowerReserve Mr Green and Mr Blue. The time piece is available in two versions. One features a light blue dial with a small-seconds subdial in beige and is available on a beige textile strap with a stainless steel pin lock folding clasp or on a stainless steel bracelet with a stainless steel folding clasp. The other has a dark gray dial with an olive green small-seconds subdial and is available on an olive green textile strap with a stainless steel pin lock folding clasp or on a stainless steel bracelet with a stainless steel folding clasp. On the four models, the 12 indi ces are rhodium-plated, with a double index at 12 o’clock.Seeking aesthetic inspiration in the com pany’s annals to combine it with cutting-edge technology, the Manero Peripheral BigDate links tradition with innovation as a living testimony to the celebration of a venerable tradition, con stantly enriched, which casts it in the dual role of custodian of the past and visionary of the future. A

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in the Family A Carl F. Bucherer Watch INSPIRED BY A AUTOMOBILEVINTAGE TEXT SOPHIE COLIN MASTERING EXCELLENCE 30

C onnections are an infinite source of joy and inspiration for the Bucherer family and the Carl F. Bucherer brand. Creating a dialog between past and present, these connections weave a narrative to write fascinating stories brimming with anecdotes and enchanting encounters.

The story of the Lincoln Cosmopolitan Town Sedan is a particularly moving one, which we owe to the admirable tenacity of Jörg G. Bucherer, the Group President, who represents the third generation of the Bucherer family to lead the Group.

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And the Lincoln is once again roadworthy and as stunning now as when it was the star of the Concours d’Excellence International in Lucerne more than 70 years ago from today.

A utomobiles, like wristwatches, are made up of a myriad of parts that come together to enable the complete assembly to function. Thus, a passion for vintage automobiles is very like the passion that drives collectors with a penchant for distinguished timepieces. What the two have in common are the irresistible draw of accomplished craftsman ship and an attachment to an object with a long history that is passed down from generation to generation. A collector’s passion is also indisso ciable from knowledge and expertise, which are essential to the art of restoration. So, when 61 years later, he became the owner of his father’s Lincoln, Jörg G. Bucherer lovingly restored it to its original glory.

A PASSION FOR CLASSIC AUTOMOBILES AND BEAUTIFUL TIMEPIECES

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he story that connects the Bucherer family with the destiny of a vintage automobile is one of passion passed down through the generations. In 1949, Jörg G. Bucherer, the current President of Carl F. Bucherer, was 13 years old when his father, Carl Eduard Bucherer, the son of company founder Carl Friedrich Bucherer, entered his automobile – a Lincoln Cosmopolitan Town Sedan – in the Concours d’Excellence International in Lucerne. The teen ager was fascinated by the appeal of this beau tifully stylish blue American automobile, a model that had been launched by the American Ford Motor Company that same year. Carl Eduard’s joy was complete when it was declared the winner of its category. The Lincoln was how ever sold in 1952 and changed hands several times thereafter, until Jörg G. Bucherer bought it back in 2013, realizing the dream of owning the family automobile that he had cherished as a youngster.

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T his family story inspired the designers, watchmakers, and craftspeople at Carl F. Bucherer to pay tribute and ded icate a wristwatch to Jörg G. Bucherer and his family and to the city of Lucerne too, after which the watch is named. Inspired by the famous blue Lincoln, they have created a watch in the same colors and with the same stylish flair, combining a timeless design with the demands of contempo rary technology. The Heritage BiCompax Annual Lucerne wristwatch joins Carl F. Bucherer’s Heritage Collection, which stands for more than 130 years of unrivaled expertise.

L imited to 188 pieces, this CFB Caliber 1972 automatic chronograph with annual calendar is innovative. It accounts for dif ferent month lengths of 30 and 31 days, so the date, boldly telegraphed in a large window for maximum readability, only has to be corrected once a year, on March 1. This model features a tachymeter scale, which measures the speed at which a person or object is moving. It is water-re sistant to 30 m (3 bar) and has a power reserve of 42 hours.

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T he aesthetics of the Heritage BiCompax Annual Lucerne reflect the elegance and strong personality common to classic cars and the timepieces made by Carl F. Bucherer. The refined workmanship of the dial is clearly visible through the watch’s double-domed sapphire crystal with anti-reflec tive coating on both sides. Ten Arab numerals, of which the 12 and 6 are chrome-colored, grace its periphery. The subdials with chrono graph minutes and seconds counters are light blue, inspired by the color of the Lincoln. A light blue ring shows off the tachymeter scale to best advantage. The 41 mm watch is presented on a stainless-steel bracelet and delivered with a complementary leather strap. A quick-release system makes it easy for the wearer to change the look quickly and easily to accommodate the wardrobe or plans for the day. By evoking the era of this vintage automo bile, this timepiece embodies the very soul of the Bucherer family and the Carl F. Bucherer brand. The family, their roots in Lucerne, their quest for beauty and excellence, and their passion passed down through the generations all make up the inspiring lifeblood that courses through the disarming Heritage BiCompax Annual Lucerne.

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Swiss-made furniture with the ultimate allure De SEDE

B oasting the finest materials and bold statement designs, de Sede has been cultivating excellence in creating timeless sofas and loungers since 1965. Their “Swiss art of living” turns the heads of admirers of beautiful craftsmanship and stunning design the world over. We talked to Monika Walser, CEO of the prestigious furniture maker based in the Swiss canton of Aargau.

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Since the beginning, we have created design-led furniture. Pieces that are modern, of course, but first and foremost classic. The phi losophy behind our creations is that every single piece is designed to last. The idea is that our customers will still have them in their homes in 20 or 30 years’ time, or even longer. To achieve that, we favor a design that is both neutral and contemporary.

WHICH IS YOUR MOST ICONIC MODEL? I’d say there are two: our DS-600 and DS-1025 modular sofas. We call them our “Snake” and “Terrazza” sofas. The DS-600 can be curved into all sorts of elegant snakelike S shapes, and the ingenious design of the DS-1025, consisting of two elements, is inspired by a cascading staircase. To date, these are the brand’s biggest sellers. They’re particularly in demand from Hollywood stars.

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WHAT MAKES YOUR LEATHERS SO UNIQUE? Our leathers breathe! At de Sede, we have a passion for this unique material, with its pat tern of pores, its grain, its surface structure, and its folds. We are always on the lookout for new treatment processes and new qualities of leather. For our furniture, we use only the very finest hides. Our delicate tanning process results in a particularly soft, supple and dura ble leather – also known as aniline or Nappa leather. We keep processing to a minimum, for a superior-quality leather that allows the hide to breathe. Look at it with a magnifying glass and you’ll see the hair pores are still open. As a result, the leather is neither cold nor hot to the touch. It matches the skin temperature of who ever is sitting on it.

In our ateliers in Klingnau, we make it a point of honor to create products of only the very highest quality. Beauty of design is important, but our furniture lines are all about indulgent comfort too. That’s where our strength lies: mak ing furniture that combines beautiful design with ergonomics and functionality. Whether you’re seated or lying down, every aspect is geared towards maximum comfort.

WHAT MAKES UP THE DNA OF DE SEDE CREATIONS?

DE SEDE WAS FOUNDED IN THE 1960S, THE GOLDEN AGE OF DESIGN. HOW WOULD YOU DESCRIBE THE LAST SIX DECADES?

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YOUR FURNITURE HAS BEEN FEATURED IN SEVERAL BOND MOVIES, AND REGULAR CUSTOMERS INCLUDE MICK JAGGER AND SNOOP DOGG ... TODAY, YOU EXPORT TO 69 COUNTRIES ALL OVER THE WORLD. WHAT HAVE BEEN THE WEIRDEST PERSONALIZATION REQUESTS YOU’VE EVER HAD? You wouldn’t believe what our customers sometimes ask for. There have been so many! The one that sticks out for me was a special request to customize a DS-600 sofa. The cus tomer wanted the bottom of the sofa – which you can barely see – to be made of gold so it could be placed on top of a mirror … They were adamant they wanted this detail!

IN WATCHMAKING, FASHION AND DESIGN, THERE’S A TREND AT THE MOMENT FOR SEVENTIES NOSTALGIA. IN THIS ERA OF SLOW LIVING AND SLOW FURNITURE, WHAT DOES THE NEW GENERATION OF CUSTOMERS THINK OF YOUR CREATIONS? It’s difficult to say. It varies a lot from country to country. At de Sede, we don’t keep any stock; we manufacture solely on demand. Our pieces are made to measure by hand in our ateliers in Klingnau. It’s not really about trends; what our cli entele cares about most is quality, the exclusive nature of our products and acquiring items that will last. I think it’s less about generational differ ences and more a question of values. Our cre ations may be modern, but above all they are classic and timeless. HOW WOULD YOU DEFINE (TRUE) LUXURY? I would say it’s something that endures. A piece that excites all five senses, starting with sight and touch. WHAT ARE YOUR WISHES FOR THE FUTURE? I’d like us to carry on as we are! And con tinue to expand all over the world. More gen erally, I would like people to become more conscious of nature and their impact on the environment. Particularly in the way they con sume. I’m aware that a de Sede creation doesn’t come cheap, but it’s a tremendous investment. You get a lot of value for your money: character design, the very finest craftsmanship, and a timeless creation that will see you through sev eral decades in style and comfort!

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P U R E S W I S S AL P I N E C A V I A R Pure. Natural. Sustainable. Supreme caviar delight from Swit zerland‘s Kander tal. Tropenhaus Frutigen CH 3714 Frutigen Tel: +41 33 672 11 47 sales@oona caviar.ch ww w oona caviar ch Available byparceldelivery throughoutSwitzerland,deliveredfreshwithin24hours. M EM O R AB LE M O M EN T S

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T he shine of the copper pot still, the gentle flow of the heart of the run, the earthy aromas of the warehouse. The production of our unique S ntis Malt engages all of our senses. However, the true soul of our whisky comes from within. Inside the barrel, the whisky develops its true character – a character unlike any other. Character comes from within

EDITION HIMMELBERG LIGHT & FRUITY ALC. 43% VOL EDITION DREIFALTIGKEIT SMOKY & INTENSE ALC. 52% VOL DISTILLERIE BRAUEREI LOCHER AG 9050 AUSTRIA,SAENTISMALT.COMSWITZERLANDAPPENZELLAVAILABLEINEUROPE:SWITZERLAND,GERMANY,BELGIUM,LUXEMBOURG,NETHERLANDS,ITALY,POLANDASIA:SHANGHAI,TAIWAN

The water for our Säntis Malt flows gently from the rocks at the foot of the Alpstein moun tains, providing us with our very own private water source. In terms of mineral content, the water is soft and pure, meaning that it needs no harsh chemical treatment before we use it. This purity has a decisive influence on the taste of our whisky.

Another important ingredient for our Säntis Malt is the malted barley that is grown for us by 35 Swiss farmers in the highest regions of Switzerland. This variety of barley is character ised by its strength and vitality, which it gains from its late ripening and the extreme weather conditions in the mountains.But it doesn't stop there because the barley is double-barrelled: Aside from being perfect for our whisky, growing the crop helps the Swiss mountain farmers to maintain their livelihoods – a crop that’s defi nitely worth its weight in gold!

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It takes real skill. During distillation, the still man waits patiently for the ex- act moment that he can separate the heart of the run from the rest of the distillate. His knowledge and experience are not only needed during distillation, but also during maturation. He will use his expertise to carefully select the correct barrel, decide on the period of maturation and judge the influences which air pressure and climate will have on the whisky. Last, but most certainly not least, he will use his pronounced sense of smell and taste to decide when the whisky is ready to be bottled.

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Peat from the Appenzell moor gives our Säntis Malt «Edition Dreifaltigkeit» (Trinity) its typi cal smoky character during malting of the barley over the fire. This whisky was chosen by Jim Murray as the «Euro- pean Whisky of the Year 2010» with the following words: «What we have here is of such a controlled immense extent and quality classification that one must enjoy this whisky.» Hard to take – Easy to remember

Like all our whiskies, the spring water for our Säntis Malt «Himmelberg Edition» originates from the Alpstein. The secret to this whisky lies in transferring it from a beer barrel into various wine casks during maturation. Independent whisky consultant Julia Nourney describes it as a «light and fruity whisky, with spicy and woody aromas whose true character is best tasted on the roof of the mouth.»

The oak barrels in the warehouse at Brauerei Locher protect the heart of our Säntis Malt. The barrels started their journey 60 to 130 years ago and have absorbed decades worth of beer aromas. They now give our whisky its extraordinary character. Finishing the whisky is done in wooden casks from all over the world, for example casks previously used for port, sherry, bourbon, sweet wines, Pinot Noir and numerous other specialities. They are responsible for the final character of each Säntis Malt Edition and give each one a unique finishing touch.

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hese two century-old, family-led brands, which share the same long-held expertise and vision of a sustainable future, have come together to celebrate life’s signature moments, creating two exceptional pieces, a luxury timepiece paired with a finest-quality writing instrument: the Carl F. Bucherer Manero Flyback Signature and the Caran D'Ache Signature rollerball pen. Accompanying and Witnessing Life’s Signature Moments

“LIKE US, CARL F. BUCHERER KNOWS THAT ‘SWISSNESS’ IS MUCH MORE THAN A MARKETING TERM. IT IS ABOVE ALL A COMMITMENT TO OUTSTANDING EXPERTISE AND UNCOMPROMISING QUALITY STANDARDS, BUT ALSO TO CREATIVITY AND INNOVATION, VALUES THAT OUR TWO BRANDS SHARE. SINCE 1888, THE PEOPLE AT CARL F. BUCHERER HAVE BEEN GUIDED BY THE SAME FAMILY ETHOS THAT WE SEE IN OURSELVES. THEY HAVE NEVER LET UP IN THEIR EFFORTS TO REDEFINE AND IMPROVE THE TRADITIONAL KNOWLEDGE AND CRAFTSMANSHIP

The two are presented in a luxurious (and innovative) travel pouch made from ecofriendly material and delivered in a beautifully crafted wooden box. These two pieces featuring sophisticated, contemporary styling are exem plars of the demand for quality championed by the two brands.

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This meeting of minds from two different worlds has given rise to this special edition – limited to just 188 pieces – Manero Flyback Signature by Carl F. Bucherer paired with the Signature rollerball pen from Caran d’Ache.

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T he Manero Flyback Signature by Carl F. Bucherer is the very embodiment of the technical sophistication, chic, sporty design, and cosmopolitan approach of the Manero collection. A stunning example of the brand’s Made of Lucerne horological craft manship, it features a magnificent CFB 1970 automatic movement and a power reserve of 42 hours, and includes the flyback function – the ability to reset and restart the chronograph timer with a simple touch. Carl F. Bucherer excels in the art of designing timepieces whose techni cal accomplishments – so easy and intuitive to operate – appear to be a natural and integral part of their construction. This is the secret of luxury watchmaking. The stunning Manero Flyback Signature features a 43 mm stainless-steel case plus a double-domed sapphire crystal with anti-reflec tive coating on both sides. The silver-colored dial, with indices in rainbow colors, is a tribute to the different colors of the iconic Caran d’Ache pencils. The same chromatic inspiration has been brought to the NATO strap, featuring beige and graphite gray stripes and red high lights, interchangeable in a flash with the bluestriped alternative to suit the wearer’s mood or style of dress. The two straps are made of a fabric comprising sustainable materials – 100% recycled PET – with a calfskin patch and stain less-steel pin buckle.

OUR TWO BRANDS.”UNIQUETHISMECHANICAL WATCHMAKING.OFCOLLABORATIONISAOPPORTUNITYFOR CAROLE HUBSCHER, CEO AND PRESIDENT OF CARAN D’ACHE COSMOPOLITAN SINCE 1888 B ecause the exceptional wristwatches manufactured by Carl F. Bucherer and the superior writing and drawing instru ments crafted by Caran d’Ache are there to witness the key moments in life, and because they accompany and mark – with an inimitable elegance, emotional appeal, and craftsmanship – the passing of time, distant memories, and our dreams of what the future may hold, these two brands have come together to pay tribute to life’s signature moments. This common approach of two pioneers of Swiss industry with a worldwide reputation and a centuries-old tradition of fam ily leadership and technical excellence is only natural: they are both intimately bound up with a sense of timelessness, heritage, and legacy. Add to that an enduring presence that gives them a heightened awareness of their own era, stimulating their urge to be creative and innova tive. Because these two brands create analog products in our digital era, they are committed to pursuing a more sustainable path to the future.

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The pen’s fine craftsmanship brings out the aes thetic appeal of this writing instrument, a piece of timeless elegance with a streamlined silhou ette for easy handling, set off by the precious materials from which it is made. Evoking the dial of the accompanying timepiece, the pen’s deep “crown effect” guillochage and 12 hand-lac quered triangles in different colors – in a refer ence to the Caran d’Ache color wheel – sculpt the pen’s silver- and rhodium-coated body.

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UWE LIEBMINGER, CMO OF CARL F. BUCHERER

The thin red line engraved in the clip is remi niscent of the watch’s hands, while a delicately lacquered graphite-gray hexagonal isotype –echoing at once the watch’s counters and the graphite in Caran d’Ache’s pencils – decorates the cap.

Bucherer and Caran d’Ache have joined forces to turn these founding acts into precious moments. Their partnership marks a signature moment in the two brands’ respective histories.

T his pairing of timepiece and writing instrument celebrates the Signature Moments of a life which, through a glance at the watch and a note in a diary, becomes immortalized forever. These are the exceptional, unforgettable moments that mark not only the accomplishment of an aspiration but those other moments that gave inspiration to the desire to achieve. These moments occur at a precise point in time that remains forever unfor gotten: living, moving witnesses of a choice, an ambition, an existence. Talking of moments that stay with you forever, Carole Hubscher clearly remembers the Les Caran d’Ache de Picasso exhibition in Interlaken, where Caran d’Ache products were presented alongside works by Picasso in a living connection between one of the world’s greatest artists and the Caran d’Ache company.CarlF.

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“WE ALL GREW UP WITH CARAN D’ACHE PENCILS AND PENS AT HOME, NOT JUST IN SWITZERLAND BUT ALL OVER THE WORLD, AND WE RECOGNIZE THEIR UNRIVALED QUALITY. CARAN D’ACHE HAS A LOT IN COMMON WITH CARL F. BUCHERER. LIKE US, AFTER MORE THAN A CENTURY IN BUSINESS THEY HAVE REMAINED A FAMILY-LED COMPANY, AND THEIR COMMITMENT TO MAINTAINING EXPERTISE AND CRAFTSMANSHIP OF THE VERY HIGHEST ORDER AND THE MOST EXACTING STANDARDS HAS NEVER WAVERED. THEY CONTINUE TO CREATE EXCEPTIONAL, FIRST-RATE PRODUCTS. WORKING TOGETHER ON THIS FIRST PROJECT HAS BEEN A WONDERFUL EXPERIENCE.”

aran d’Ache’s Signature rollerball pen combines its creator’s centuries-long expertise with a design that rivals that of the Manero Flyback from Carl F. Bucherer.

Carole Hubscher, CEO and President of Caran d’Ache, tells us about the history, knowledge, expertise, and commitments that are part of the family business of which she is the fourth generation, and sings the praises of the creative partnership born of the essence of these two Swiss institutions.

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S ince 1915, Caran d’Ache has been reflecting life through excellence in writing and drawing and with its chromatic scale of bright colors, now also a feature of Carl F. Bucherer’s Manero collection. In a quid pro quo, the prestigious Lucernebased luxury watchmaker has inspired the design of a new rollerball pen from the famous Genevan writing instruments manufacturer.

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Combining tradition with innovation is one of our favorite challenges! We often come up with new interpretations of our iconic collections such as our 849 pens, decorating them with new and original designs, or our Varius writing instruments, which lend themselves very well to the use of bold and adventurous combinations of materials. We sometimes work with artists and designers who have a close relationship with our company. They help us see an instrument we’ve been making for 100 years in a com pletely fresh light! But the real challenge is to successfully reinvent ourselves while remaining true to our DNA. We also have to innovate if we are to meet the needs of today’s consumers. We recently launched an online customization configurator that anyone can use to create their own pen engraved with their initials!

CARAN D’ACHE IS A TRADITIONAL COMPANY WITH A LONG HISTORY OF DEVELOPING INNOVATIVE PRODUCTS. HOW DO YOU RECONCILE TRADITION AND INNOVATION?

CAROLE HUBSCHER, OF WHICH PART OF THE FAMILY LEGACY THAT YOU INHERITED ARE YOU MOST PROUD OF? AND WHAT DO YOU SEE AS THE NEXT CHAPTER IN THIS FASCINATING STORY?

The Swiss Made label is much more than a marketing term. For us, it’s a mark of quality of which we are proud. It is synonymous not only with technical expertise and excellence but also with social responsibility. Our consumers trust the Caran d’Ache brand. They come to us for the faultless quality of our products, which are also long-lasting because they are manufactured in Geneva from only the very best materials and ingredients.

THESE ARE VALUES THAT YOU SHARE WITH CARL F. BUCHERER, AREN’T THEY? YOU HAVE A MOTTO: “ALONE WE GO FASTER, TOGETHER WE GO FURTHER.” YOUR COLLABORATION WITH CARL F. BUCHERER IS A VERY GOOD ILLUSTRATION OF THIS. CAN YOU TELL US HOW THIS CAME ABOUT AND HOW, TOGETHER, YOU GO FURTHER? Caran d’Ache and Carl F. Bucherer have a lot in common. We are both long-standing family-led businesses with an international reputation that are driven by a commitment to excellence. We both produce analog products in this digital era, while demonstrating a major capacity for innovation and creativity. Our collab oration has been a very enriching experience, even though it has felt like a simple, natural thing to do. We shared the same vision: to create an outstanding limited-edition product faithful to the essence of both our brands. 53

It is always interesting to learn from an industry different to ours and to pool our expe riences in the face of challenges that are often similar. Every partnership is a new adventure!

HOW DOES THE MANERO FLYBACK SIGNATURE EXPRESS CARAN D’ACHE’S CREATIVITY AND ARTISTIC SENSITIVITY?

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Above all, I have inherited my family’s pas sion. The same passion that drove my father and his father before him, and which is shared by every single one of our artisans and employees. But I am also proud of the strong values – inno vation, a quest for excellence, and corporate responsibility – that have forged Caran d’Ache’s international reputation and of which I am today the guarantor. We must also ensure we continue to adapt, just as we have done continually over the last 100 years, to accommodate new distri bution channels, digitalization, and new trends in marketing and communication. That’s why we launched our online shop in 2013, and why we have stepped up our social media presence and continued to innovate through meaningful collaborations with famous names such as Paul Smith, Vitra, Nespresso, the Yves Klein Archives, and Kengo Kuma, to name but a few.

CARAN D’ACHE IN A WATCH: HOW DOES THAT MAKE YOU FEEL? The luxury watchmaking industry and its iconography have always been a tremendous inspiration for us, and we love paying tribute to it by reinterpreting its codes. We have done something similar before, in our limited-edition 1010 Timekeeper, 1010 Chrono, and Timegraph pens. It’s an industry that we have much in com mon with, because like the world of superior writing instruments, luxury watchmaking is a clever combination of ingenuity, tradition, and expertise.

WHAT DIFFERENT SKILLS AND TRADES DO YOU DRAW ON IN YOUR GENEVA WORKSHOPS? AND HOW DO YOU ENSURE THESE ARE PASSED ON? At Caran d’Ache, we are fortunate to have more than 90 trades under the same roof, representing expertise in a vast array of fields and working hand in hand to produce the full extent of our fine arts, writing, and luxury writing products. We work with pencil lead extruders, artisans responsible for developing new colors and weighing pigments, and also master pol ishers, master lacquerers, and master guilloche engravers. Some of these professions exist in fine watchmaking too, but others are specific to our industry and very rare. To ensure these skills and specialized trades are handed down and preserved for the future, every year we take on a number of apprentices.

HOW HAS THIS PARTNERSHIP BENEFITED WHAT YOU DO IN YOUR OWN COMPANY?

WHAT DOES THE “SWISS MADE” CLAIM MEAN THESE DAYS? HOW DO YOU MAIN TAIN YOUR REPUTATION ABROAD?

We have created a unique pairing of a time piece and a writing instrument that marks the signature moments of life. The indices on the Manero Flyback Signature watch have adopted the colors of our chromatic circle, thereby cel ebrating our expertise in colors. This is the first time that our codes have inspired the design of a watch, and we are thrilled with the result!

THE LEGACY A treasure that gives sense to the magnificent partnership between Carl F. Bucherer and Caran d’Ache

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T he values of a family-led compa ny, world-renowned Swiss Made know-how, and a commitment to a sustainable future are the solid founda tions of the prestigious watch manufacture Carl F. Bucherer and the outstanding Maison Caran d’Ache, dedicated to writing and draw ing instruments. Their wish to bring together this precious heritage inspired two exception al pieces that pay tribute to the highlights of life, “Signature Moments”. Uwe Liebminger, CMO of Carl F. Bucherer, expresses the Maison’s pride in this promising collaboration.

WHAT INFLUENCE DOES THIS PART NERSHIP HAVE IN CARL F. BUCHERER’S OWN HISTORY? What I can say today is that when we met Carole Hubscher and her teams, it was a natural fit, an organic partnership. We work in similar environments and cultures: both are traditional yet very contemporary. We have the same objectives and mindsets. We have a lot of ideas that we came up and I’m convinced that we have a very bright future ahead. That is very important to us in this partnership, and we are very proud to partner with Caran d’Ache. There is more to come and our audience can be very excited to see what will follow.

CARL F. BUCHERER INSPIRED BY CARAN D’ACHE, WHAT KIND OF EMOTION DO YOU FEEL? Carole Hubscher, the CEO of Caran d’Ache, is highly inspiring as is her brand. We both have the immense responsibility to respect and develop the legacies of our family brands. I think it’s something new that the industry hasn’t seen so far, and working together on such an amazing project is definitely very special. We are working to offer our customers something that is quite new and unique in the industry.

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YOUR TWO MAISONS HAVE KNOWN EACH OTHER BY REPUTATION FOR OVER A CENTURY. WHAT TRIGGERED YOUR PARTNERSHIP? The legacy was a trigger. As mentioned, they have a long, incredible, interesting his tory based on the same values as ours. Caran d’Ache and Carl F. Bucherer are very innovative companies. And we have to be innovative if we want to constantly develop further this a com petitive environment. We’ve always been true to our basic values, something that is greatly influ enced by our being led by the founding family. Also, we both have a long tradition and a legacy that also defines our future. HOW DID YOUR TWO MAISONS EXPRESS THOSE SHARED BRAND VALUES IN THE MANERO FLYBACK SIGNATURE WATCH? AND HOW DID THEY INSPIRE EACH OTHER?

We were founded in 1888, more than 130 years ago, but you could say that the brand as you know it today is much younger. A part of the identity changed twenty years ago, when Mr. Jörg G. Bucherer – who represents the third consecutive generation of founding fam ily to run this company – decided to place his grandfather’s name (Carl Friedrich Bucherer) on every dial. Since then, the name ‘Carl F. Bucherer’ has appeared on every single time piece. Today, we have five different collections. Each collection has its own design language, design colors, and design DNA. Whenever we design a timepiece, it always respects our heritage and this specific DNA but we are flexible in interpreting it. Within the five collec tions, we naturally allocate the collection and timepieces to one of our four brand worlds: Mastering Excellence, Cosmopolitan since 1888,

UWE YOUR PARTNERSHIP WITH THE MAISON CARAN D’ACHE WAS BORN FROM YOUR MUTUAL RECOGNI TION BECAUSE YOU SHARE THE SAME VALUES. WHAT ARE THEY? During the pandemic, we took the time to really reflect on our brand, our values and our next steps. Our heritage of more than 134 years is so well founded that it will always remain a USP of the brand, and our values of innova tion, excellence, tradition and sustainability will certainly not change, as they are timeless. For our next steps, we decided to partner with local yet global brands who have the same val ues as we do. This led to our partnership with Caran d’Ache, as together we aim to engage with our local community and with our local cus tomers in a more engaging and sustainable way.

In every signature moment of your life - the birth of a child, taking on a new job, buying an apartment, getting married, or whatever your own signature moments might be - you always note the time and the date with your timepiece, but in most cases, you will also sign a docu ment of some sort. Therefore, we wanted to collaborate with something that reflects those signature moments in the lives of our custom ers. We produced a high-end writing instrument and a beautiful timepiece, the Carl F. Bucherer Manero Flyback Signature watch and the Caran D’Ache Signature rollerball pen. But that wasn’t enough for us. We wanted something cool and unexpected because people want to have something rather disruptive on their wrists. We brought colors and sustainability to the wrist: the NATO textile strap is available in different colors and is made of 100% sustaina ble materials. There are two straps: one comes together with the watch and the other, in another color, is a complimentary gift to the customer. We also have very special packaging: the pen and the timepiece are presented together in a travel pouch made of eco-friendly materials, and delivered in a beautiful handcrafted wooden box that customers can use again. It’s a jewel within a jewel. It’s an iconic combination of what the brand reflects in its DNA, an ambassador of signature moments in the lives of our customers.

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Sport & Adventure and Timeless Style. This clear segmentation within the product strat egy and the brand worlds gives us a clear guid ance of who to talk to about which timepiece. Through this, we get a very specific understand ing of who is interested in the design language of the tourbillon or who is interested in sports or in a dive watch.

And we noted that Carl F. Bucherer is the only Swiss watch company founded by a family that is still in the hands of the founding family. In our discussions with Caran d’Ache, we realized that this was a perfect match because, like us, they are based in Switzerland and built on the values of family business; they are a Manufacture with a long-standing history, and Caran d’Ache and Carl F. Bucherer both produce mechanical or analog instruments in a world which is almost entirely digital. So, this was a perfect basis for the start of something special from two iconic Swiss brands.

TELL US ABOUT CARL F. BUCHERER’S CREATIVITY. HOW IS IT EXPRESSED GENERALLY AND PARTICULARLY IN THE MANERO FLYBACK SIGNATURE? AND HOW DOES IT RESPECT YOUR HERITAGE?

T he Heritage BiCompax Annual Hometown Editions from Carl F. Bucherer pay tribute to 16 o f some of its in nine different countries. Every piece carries the historic cosmopolitan spirit of the watchmaking brand, which feels at home every in the world. AN ODE TO SOME OF LEGENDARYWORLD’STHECITIES TEXT SOPHIE COLIN COSMOPOLITAN SINCE 1888 56

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A lthough deeply rooted in Lucerne, where the company was founded in 1888, Carl F. Bucherer has always exhibited a cosmopolitan spirit that has pushed it beyond its national borders. For while Carl F. Bucherer is based in Switzerland, it also feels at home in the four corners of the world. This wonderfully rich feeling comes from a hun ger for adventure coupled with a passion for human exchange. Such an outlook has ensured the watchmaker’s international reach, bring ing along with it recognition and awareness all around the world. So it is only natural that Carl F. Bucherer has forged close ties with some of the world’s most legendary places. Through this collection, the brand pays tribute to them.

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“THE BUCHERER FAMILY’S TRADEMARK ENTREPRENEURIAL SPIRIT HAS ALWAYS ENCOMPASSED INTERNATIONAL TRAVEL. INDEED, THE BUCHERERS ESSENTIALLY PAVED THE WAY FOR THE BUSINESS TRAVELERS OF TODAY. THEY SET OFF TO SEE THE WORLD AND FELT AT HOME WHEREVER THEY WERE. THEY UNCOVERED NEW OPPORTUNITIES AND FORGED CLOSE RELATIONSHIPS WITH THOSE WHO LIVED IN THE PLACES THAT THEY VISITED. BECAUSE OF THIS, WE ARE NOW REPRESENTED IN MOST OF THE WORLD’S COSMOPOLITAN CITIES. AND IN KEEPING WITH THE SPIRIT OF THE BUCHERER FAMILY, WE FEEL AT EASE IN EVERY ONE OF THEM!”

T he Heritage BiCompax Annual Hometown Editions, dedicated to cherished cities in nine different coun tries, have all the more meaning when, just like Carl F. Bucherer, you take pride in your roots. The strength of your connection to your hometown or adopted city is both significant and poignant.Thefollowing beloved cities inspired this edition: Lucerne (of course), as well as Basel, Bern, Geneva, St. Gallen, Zermatt, Zurich, Paris, Vienna, Berlin, Munich, Beijing, London, Mumbai, New York, and Tokyo. The city names are engraved on each sapphire crystal case back. The emblematic landmarks of each city also appear engraved in an extraordinary three-di mensional effect. The Chapel Bridge adorns the Lucerne model, while Tiananmen Square appears on the Beijing model. The Japanese capital’s skyline and Mount Fuji in the back ground grace the Tokyo model. The remarkable miniaturized engraving lends the motifs a sense of realism that inspires admiration and literally transports us to the depicted cities.

UWE LIEBMINGER, CMO OF CARL F. BUCHERER

The Lucerne, Paris, and Zermatt models come in brown, while the Munich model is in yellow. Vienna and Tokyo come in mint, while Basel, Beijing, and Geneva appear in burgundy.

The Beijing model also comes in green, as do Berlin, Bern, London, Mumbai, New York, St. Gallen, and Zurich. These stunning chromatic ranges are punctuated by the black chron ograph counters, the rhodium-plated Super LumiNova®–coated hour and minute hands, the small-seconds subdial, the 10 Arabic numerals, the indices at 6 o’clock and 12 o’clock, and the annual calendar month indicator positioned between 4 o’clock and 5 o’clock. The counters are arranged symmetrically on a horizontal axis, while a tachymeter circles the dial. The informa tion on these pieces can be read at a glance. The strap comes in two-tone perforated calf leather to match the color of the dial. It is also equipped with a quick-change system.

C arl F. Bucherer invites us on a watch making journey adorned with brilliant colors and luminous effects. The dials are subtly graded and silvered in the center, with shades that get darker toward the outside.

The Heritage BiCompax Annual Hometown Editions are limited timepieces. Their case backs include the name of the city and the indication “1 out of 88”. The watches dedicated to Beijing are individually numbered and are limited to 188 pieces.

ONE TIMEPIECE, FIVE DESIGNS AN INTERPRETATION OF THE MUCH-LOVED HERITAGE BICOMPAX ANNUAL

The decoration on the sun-brushed surfaces forms minute stripes that blossom out, like the sun’s rays. They are available in yellow, brown, burgundy, green and mint. These colors were selected by Carl F. Bucherer’s local teams, in line with the preferences of their customers.

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E very Heritage BiCompax Annual Hometown Editions model is an interpre tation of the Heritage BiCompax Annual, which was launched in 2019 (The Heritage line was launched in 2018 but the first Heritage BiCompxa Annual appeared in 2019) and has become one of Carl F. Bucherer’s most popular timepieces. Inspired by one of the watchmak er’s historic pieces from the 1950s, their design combines with contemporary features, including a 42-hour power reserve and water resistance of up to 3 bar (30 meters).

T he flavors of life are so much bet ter appreciated when shared with others. This is why Carl F. Bucherer and the IGNIV family, who run four prestigious restaurants, have a beautiful partnership, ded icated to excellence, passion, sharing, and open-mindedness. A philosophy of life that extends from Switzerland to the four corners of the world, so elegantly embodied by the Manero Flyback watch on the wrist of the IGNIV team.

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A Spirit of Sharing

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“ We love to share.” By choosing this slogan full of enthusiasm and generosity when it was created in 2015, IGNIV has made joie de vivre and a spirit of sharing the key elements of the starred haute cuisine it conjures up in its four restaurants. From the Grand Resort in Bad Ragaz to the St. Regis in Bangkok, from the Marktgasse Hotel in Zurich to the Badrutt’s Palace Hotel in St. Moritz, it invites connoisseurs of creative and refined gastronomy to enjoy an innovative culinary concept, as inspiring as it is irresistible, conceived by Swiss chef Andreas Caminada: the “Fine Dining Sharing Experience”. Far from conventional menus, this one is a variation of dishes, and can range up to thirty. It is a cavalcade of flavors, scents, and colors – a discovery of local products com bined with an international touch. Indeed, IGNIV delicately pays homage to the culinary unique ness of each of the cities in which it guests on a journey to far-off lands. IGNIV is skilled in the art of creating connections with places, cultures, and people, and we know that in cooking, as in dating, the secret of success lies in the bonding that brings and holds the ingredients together. This alchemy, so precious to IGNIV, extends to the warm, family atmosphere of its establishments, designed by the Spanish inte rior designer Patricia Urquiola, as well as to the name “igniv”, which means “nest” in Romansh. The group’s commitment is to welcome each guest into a cozy nest where life is good and where they get to enjoy a special moment.

Excellence is definitely close at hand in the IGNIV team. “Just as Carl F. Bucherer has impressed its customers around the world with its watchmaking art since more than 130 years, we want to offer an exceptional experience to our guests, whether in Switzerland or in Bangkok.” says Ines Triebenbacher, sommelier and manager of the IGNIV restaurant in Zurich.

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T ime is precious to Carl F. Bucherer and IGNIV, who lend it their passion, their excellence, their sense of preci sion, and their quest for innovation. Time is best spent making timepieces as beautiful as Carl F. Bucherer’s, and food as delicious as IGNIV’s. Time is sweet when you are with Carl F. Bucherer and IGNIV, where customer satisfaction is paramount. This sense of sharing is one of the bonds that contribute to the talent of the partnership between the watchmaking company and the restaurant group. The cos mopolitan spirit is another. This openness to the world is a value that is firmly rooted in their respective corporate cultures, as Sascha Moeri, CEO of Carl F. Bucherer, attests: “With IGNIV’s culinary concept, the way to relish time enters a new dimension. As a watch manufacturer with a cosmopolitan mindset, we are very proud that a bit of our watchmaking ‘Made of Lucerne’ art enhances the culinary experience of the team and their guests in the restaurant.”

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Designed to explore new horizons and opportunities, the Manero Flyback is an auto matic chronograph powered by the CFB 1970 caliber, with a diameter of 30.4 mm and a height of 7.9 mm. It features two chronograph counters, the date, hours, minutes, a small second, and the flyback function. This one allows to set a new stopwatch when the chronograph is already running. True to the vintage aesthetic and sportchic style of the collection, its design has been reworked. The dial is available in bright blue, silver, black, or blue gray. The hours and min utes are indicated by perforated lancet-shaped hands. The steel case, 43 mm in diameter and 14.45 mm high, has retro pushbuttons in the form of a brass fastener, and a tachymeter. Its sapphire crystal is considerably curved with anti-reflective treatment on both sides. The case back reveals the movement through a sap phire crystal. This beautiful, high-performance timepiece has a 42-hour power reserve and is water-resistant to 30 meters (3 bars).

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The Manero Flyback and IGNIV are at home in Switzerland while flying to Thailand, where they feel right at home. The next des tination will be a new source of pleasure and sharing – something their fans will not want to miss. This art of living is infectious like a laugh that resonates from one end of the world to the other and that we want to follow.

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arl F. Bucherer is pleased to an nounce that the young Swiss ice hockey champion Nico Hischier has joined the watchmaking company’s prestig ious list of ambassadors. Bound by their Swiss roots, their deep sense of family, and their taste for challenge and performance at home and around the world, they are now teaming up for success.

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Carl F. Bucherer and the ice hockey star are teaming up HISCHIER

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Carl F. Bucherer and Nico Hischier also share common roots. Switzerland is their home. Nico was born and raised there. This strong connection, however, does not keep him from going out into the world and visiting various continents. He leads a team based in the United States in New Jersey, he has participated in international matches since he entered the competition, and he has fans from all over the world. Like Carl F. Bucherer, he feels at home all over the world, radiating an international aura, driven by his boldness and the respect of his peers. This focus on action was the key to the success of Carl Friedrich Bucherer, the founder of the company, as Sascha Moeri, CEO of Carl F. Bucherer, recalls : “Nico has his roots in Switzerland, but is right at home all over the world. He has always wanted to pursue his dream, because he believes that anything is possible. It reminds me of our founder, Carl F. Bucherer, when he opened his first boutique in Lucerne 133 years ago. His ability to move forward and go for it made him famous around the world, and Nico Hischier has done the same thing.”Today,Nico represents the cosmopolitan spirit of the Manero Flyback watch, which is geared towards exploring new horizons and opportunities. With his innate sense of style and the Manero Flyback on his wrist, Nico Hischier takes his new Swiss Carl F. Bucherer family around the world and makes himself right at home.

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In 1888, the Bucherer family founded the watchmaking company Carl F. Bucherer in Lucerne, which is still in family hands today. This is rare in the watchmaking world, and the pride of its members. They have a broader vision of the family circle and are committed to support ing and nurturing the careers of talented people who are passionate about what they do and who strive to achieve their dreams, like Nico.

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“Perfect timing is the key to success.” Like the watchmaker, every top athlete has a relation ship with time and precision that is both exhil arating and uncompromising. As Nico Hischier knows, a fraction of a second can make all the difference between winning and losing. Each day, he faces this challenge. At the end of the day, his performance must always be better than the previous one.

Nico Hischier shares Carl F. Bucherer’s pas sion for challenges and achievements, which requires concentration, effort, self-improvement, humility, and the ability to question oneself. At just 23 years of age, the ice hockey player has already demonstrated his commitment to the game, his leadership personality, his team spirit, and the brilliance of his game. He has been pas sionate about hockey ever since he was a child. In 2015, he became the second youngest goal scorer in the Swiss league, before becoming the first Swiss-born player selected in the first round of the National Hockey League’s overall draft in 2017. He then helped the New Jersey Devils return to the playoffs for the first time in six years. He has been the captain of the US team since 2021, making him the youngest active captain in the league. Nico also distinguished himself with the Swiss national team at the last two International Ice Hockey Federation (IIHF) World Championships after scoring three successive goals in spectacular fashion in April 2019. A vic tory repeated at the World Championship in Slovakia, during which he led his countrymen and qualified them for the quarterfinals by scor ing nine points in eight games.

Nico Hischier had everything it took to join the prestigious list of Carl F. Bucherer ambassa dors, among them the winner of multiple medals in the Olympic Games and the Alpine Ski World Cup, Wendy Holdener from Switzerland. In addition to his quest for excellence and perfor mance, as well as his team spirit, Nico shares with the watchmaking company a deep sense of family and Swiss roots. There are three families in Nico’s life: the first one is his immediate fam ily, that is, his father, a former soccer player, his mother, his sister, and his brother, also a hockey player. The second one is his professional family – the New Jersey Devils. The third is one that came about spontaneously, around common values and a bond of recognition and admira tion. It is the Carl F. Bucherer family, of which the young athlete is now a member: “It’s great to work with a Swiss family brand. The word ‘family’ resonates with me. My own family has always been incredibly athletic, my sister, brother, and I, and, of course, the New Jersey Devils, who are my professional family. And now I’m part of an international family that is passionate about what they do, and committed to excellence and precision. I feel right at home at Carl F. Bucherer, and I really like their watches!”

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H op in one of the cars of a Belle Epoque train and – abracadabra! You’ll be transported back in time. MOB has been taking customers on unfor gettable journeys since 1913. As soon as you settle in, you’ll be immersed in the splendor of the Belle Epoque. TEXT MARINE PASQUIER PHOTOS MOB/V. FLAURAUD Over a Hundred Years of Luxury MOB EPOQUEBELLE COSMOPOLITAN SINCE 1888 67

According to the Grand Livre du MOB, in 1931, the Compagnie Internationale des Wagons-Lits et des Grand Express Européens (International Sleeping-Car and Great European Expresses Company) built four high-comfort Pullman cars at its own expense to run on the MOB line. However, with the world in the grip of the Great Depression, the four cars were withdrawn from the fleet in 1931 – just a few months after they were introduced. The Golden Mountain Pullman Expresses of the early days therefore continued their journey alone.

THE INCOMPARABLE STYLE OF THE ORIENT

This train makes two round trips from Montreux to Zweisimmen every day. Les Avants, Château-d’Oex, Gstaad, Saanenmöser ... the picturesque scenes come one after the other, like a gallery of landscapes painted by a grand master. The train gently weaves its way between lakes and mountains, through forests and snow. The cows don’t bother to look up as the train passes, treating it as if it had always been there. It’s a must-see for tourists from all over the world. We will leave the closing words to the news anchor of TF1, who calls the experience: “The Switzerland we know and love.”

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A h! How wonderful the train cars of the Belle Epoque are! The nostalgia, the vintage luxury, the warmth of wood, the attention to detail, the craftsmanship ... The Belle Epoque train is magical: it takes you on a journey through time. Here, you will find yourself at the beginning of the 20th century, in the carefree period between the two world wars. The story begins in 1913. In that year, no one suspected that war was about to engulf Europe. Dazzled by the trends of the Belle Epoque, the Montreux–Bernese Oberland (MOB) Railway company placed an order for three lounge cars: one first class, one mixed (first and second class) and one third class. In 1930, the interior was ren ovated to make it more comfortable. The cars were designed in the unmistakable Pullman style of the Orient Express. Today, the cars still proudly display the Golden Mountain Pullman Express logo on their bodywork in gold letters.

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But nothing has ever been able to dampen people’s fascination with these vehicles: nei ther the passage of time nor economic crises.

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Therefore, in 2005, MOB decided to transform four old cars into Belle Epoque cars. The result was astounding. These cars (two first class and two second class) run as normal trains. All you need to enjoy a ride on a Belle Epoque train is a standard ticket. There is no extra charge.

The frameless sliding doors by swissFineLine enables flowing transitions between interior and exterior and provides a limitless space experience full of light, air and atmosphere. Transparency in its most beautiful form Since 1886 swissfineline.ch

TEXT DELPHINE GALLAY

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N owhere do the stars shine more in tensely and the sunrises are more spectacular than on Pilatus Kulm. In the heart of Switzerland, just 10 minutes from Lucerne and yet in a completely different world. With its fantastic panorama all the way to the Black Forest in Germany, the Jura Alps in France and all around the Swiss Alps, as well as a beautiful view of the Lake Lucerne, Mount Pilatus offers 2132 possibilities above sea lev el. A whole complex opened 365 days a year, including hotels, restaurants, shops, seminar and banquet spaces and a range of exciting excursion. Discover these unique experiences in the heart of the mountain.

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Pilatus offers numerous ways to discover all of its aspects. Hiking, trekking, mountain and tree climbing, cycling… There’s something for everyone. For a family journey, opt for the Golden Run Trip. A full or half day trip transportation to discover the most spectacular spots on the Pilatus by boat, cog wheel railway, aerial cableway and Panorama Gondolas. Experience the variety of views from Lake Lucerne to Kriens and Alpnachstad. During your trip, make a stop at one of the local restaurants, where you can enjoy swiss specialities face to the breathtaking panorama of the Alpine massif.

With its particular location, in the heart of the nature above the city, Mount Pilatus is an ideal destination for a special moment with your love one. A Valentine’s Day getaway, a special birth day present, a Christmas surprise… Mountain romance always enchants. Lovers will enjoy the romance package proposed by the PilatusKulm Hotel ***, including accommodation in a Superior room, four-course candlelight dinner, complete breakfast buffet and also rose petals, champagne and much more for a romantic stay.

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F or adventure seekers, Mount Pilatus is the perfect place to discover the secrets behind the myths surrounding the moun tain. In fact, since the Middle Ages, people believed that dragons with healing powers lived in the rugged clefts and crevices of the Pilatus. If you want to meet this magical creature, take the Dragon Trail and discover its legends on a beautiful path around the mountain or answer to the question of Dragonchallenge dispatch on 8 stations lead over Pilatus for plenty of action and Mountfun.

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A ntarctica, the southernly continent surrounding the South Pole, is the coldest and driest region on earth. These 14,000 km 2 of ice-encased, heavily wind swept desert are home to one of the world’s most unspoiled environments.

Although the Antarctic region ranks among the most inhospitable places on earth, its extreme living conditions do not seem to be completely unbearable for everyone. Whether they inhabit the oceans or live upon the land, the polar regions’ animal, plant, and microbial species have adapted perfectly to the unique conditions of their environment. Let’s discover.

The White Continent Antarctica

3 .8 billion years ago, the Antarctic was not covered by ice or snow, but by rock. The Antarctic as we know it today came about during a period of climatic cooling three million years ago, forming the very first mountain ranges. Unlike the Arctic, with its Eskimo and Inuit residents, the Antarctic has no permanent human inhabitants, other than scientists posted to national observation stations. Nonetheless, its plentiful mineral and oil resources make the Antarctic sought after by many countries. Today, however, the region is one of the most valuable and vulnerable wildernesses on earth. The marine environment offers a rich animal and plant life. Here, we can see penguins, sea lions, elephant seals, whales, albatrosses, and petrels, not forgetting other interesting species such as krill, which hold up the region’s entire ecosystem by acting as food for the majority of its invertebrates. As the Antarctic’s waters are connected to the rest of the world, the region is also home to many sea birds, including the famous emperor penguin. On leaving the icy, rocky beaches to get closer to the South Pole, life becomes rather more muted. While we find no mammals there, we see insects, mosses, all kinds of algae, lichens, and other stunning microscopic plants. Snowfall is frequent, providing soils with nutrients and minerals which are key for the growth of micro bial species. Such reserves enable plants to find the necessary water during the summer season. For when the warmer weather arrives, the snow melts to give way to the tundra, a steppe char acterized by low vegetation. Although nature is small, there are no less than 2,000 different plant species, including flowers, bacteria, fungi, and trees.

ith the advent of satellite photogra phy and aerial shots, everything visible from up above is studied and cataloged by qualified specialists. When it comes to the Antarctic, however, things get much more complicated. This is because the polar region contains a massive subterranean universe which is not very accessible due to the conditions there. As such, it remains some thing of an unknown for the general public.

Few life forms have ever been witnessed in the Antarctic’s total and icy darkness. This infor mation shortfall mainly comes down to the fact that research is both difficult to carry out and scarce. Nevertheless, oceanographers have discovered that a number of species, some probably never been seen before, do call this seemingly stark place home. The enigmatic nature of these yet-to-be-explored icy regions, formed tens of thousands of years ago, is the motivation for expeditions.

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The GREENTECH group specializes in plant bio technology and the microbial world, developing and producing high-tech ingredients for over 25 years. It has done this for different players in sectors as wide-ranging as cosmetics, health, nutraceuticals, agroecology, and environmen tal waste-water treatment. Thanks to its four dedicated firms, and in particular GREENSEA, with its cultivation expertise of marine plant and microbial species, the company takes samples from land and sea and grows them on a larger scale, transforming them into innovative ingredi ents. GREENTECH is a pioneer that is interested in all forms of life. It has a single goal: to better understand life forms in order to push biology forward and apply it to tomorrow’s needs – all in a balanced and sustainable world.

I n light of the discovery of a form of life perma nently present in Antarctica, it has become necessary to study these species’ cellular system in order to put these particular biological mechanisms into practice. GREENTECH’s mis sion is to improve our fundamental knowledge of polar and high mountain region landscapes to protect them and make scientific advances.

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espite the harsh conditions, Arctic species reproduce, propagate, and survive thanks to innovative strate gies. Being small is the rule for polar flora. By remaining close to the ground, such plant life makes the most of its heat, while conserving water and reducing the wind load. Dwarfism is commonly found in northern trees such as the polar willow and the dwarf birch, which some times only reach no more than 5 cm in height over the course of their lifetime. While certain species opt for cushion-like flowering, others, such as the moss campion, prefer to grow with their flowers stuck together. Those plants that dare to venture out of the ground and let their stems grow often have their leaves and stems covered with a fine down. This helps them to avoid evapotranspiration under the impact of strong drying winds. Animal species, on the other hand, are able to maintain an optimal body temperature despite the cold, equipped as they are with number of tools – feathers, fat, and fur –to protect themselves from the weather. Species such as tardigrades have a unique metabolism which allows them to withstand hibernation for decades at temperatures as low as –40°C. Last but not least, fish have a unique metabolic system, with highly efficient enzymes and osmo-regulatory molecules which prevent the expected development of ice crystals between their tissues. As a result, they are able to survive in extremely cold waters.

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T he Manta Trust, a UK-based charity founded in 2011 by Guy Stevens and Thomas P. Peschak, is dedicated to the international protection of manta rays and their natural environments. The International Union for Conservation of Nature (IUCN) classifies these animals as an endangered species. Carl F. Bucherer has been supporting this cause, which is particularly important to it, since 2013, by providing logistical and financial resources, and by associating it with its Patravi ScubaTec dive watch. The Manta Trust is celebrating its eleventh anniversary this year. This is an opportunity to take stock of what has been accomplished through various projects sponsored by Carl F. Bucherer. The year 2021 ended with a large-scale expedition, the Manta Trust Far North Maldives Research Expedition 2021, which made it possible to reach previously inaccessible areas. Join the research teams and explore the amazing world of manta rays.

THE MANTA TRUST’S CAUSE AND CARL F. BUCHERER’S UNFAILING SUPPORT

T hey swim in deep waters and can be recognized by their unique spots on their bellies. Their majestic wingspan, which can reach 4.5 m, even 7 m in some families, is impressive. Manta rays are an endangered species, endangered by man and by global warming. The Manta Trust’s international teams of experts, researchers, and educators work to protect the global manta ray population and its habitat. Their work focuses on research, education, population ecology, habitat use, migration behavior, and community engage ment. Manta rays can be found mostly off the Pacific coast of Mexico and the Maldives.

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Carl F. Bucherer is happy to work together with the Manta Trust on-site, providing concrete and very significant support. After all, research requires time and money as well as expertise.

The generosity of the watchmaking company has resulted in major advances. The year 2021 saw the tenth anniversary of the Manta Trust and a key expedition, fully funded by Carl F. Bucherer – mission accomplished for this duo determined to save manta rays. The ambassa dor of this commitment is Carl F. Bucherer’s mag nificent and high-performance Patravi ScubaTec Maldives dive watch. A portion of the proceeds from the sales of this watch is donated to the foundation, and, in particular, used to finance a floating research station for the Manta Trust.

Outcomes: The tagging indicated that manta rays did not move between the offshore islands and the mainland, preferring to stay around the former. As a result, they were able to establish subpopulations there. However, they migrated from north to south during the same seasons and remained for a long time in deep water pelagic zones. The research indicates that manta rays are subject to local-scale pressures from fisheries and bycatch, and therefore are best protected at a local level.

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Outcomes: The film has been made availa ble to more than 20 affiliate projects of the Manta Trust for use by tour operators in their regions. It can also be viewed on a dedicated website at swimwithmantas.org in English, French, Spanish, and Mandarin.

2017 MALDIVES YOU ARE WHAT YOU EAT – FINDING THE FOOD OF GIANTS

Purpose of the mission: determine the feeding habits of Maldivian reef manta rays (Manta alfredi) and their adaptability to better target protection measures.

PROJECTS SPONSORED BY CARL F. BUCHERER

IDENTIFYING A CRITICAL MIGRATORY CORRIDOR:

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Resources: an educational film to raise public awareness.

Resources: State-of-the-art methodologies consisting of isotope and fatty acid stability anal ysis. Use of an instrument measuring seawater conductivity, temperature, and pressure, as well as an acoustic Doppler current meter to estimate changes in biomass abundance and determine the presence of manta rays at the site. Outcomes: Researchers explored Baa Atoll in the Maldives for 10 days. They success fully collected 92 zooplankton samples and biopsy samples from 18 reef manta rays. These analyses established that manta ray feeding is more diverse than had been thought, and that protective measures should not be limited only to aggregation sites where manta rays feed on the surface.

Purpose of the mission: Produce an educa tional short film for tour operators, to be shown to the public before embarking on manta ray tours. The film teaches viewers how to interact with the animals while snorkeling or diving.

Purpose of the mission: Study the con centration areas of oceanic manta rays and their movements off the Pacific coast of Mexico. Observe their habitat patterns in relation to changing oceanographic conditions. The objec tive was to know if there was a migratory corridor for the species between Bahía de Banderas (on the mainland) and the Revillagigedo Islands (near the coast), and to distinguish the main habitats in order to protect them from fisheries.

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Resources: satellite transmitters.

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Outcomes: A total of 931 surveys were con ducted to locate manta rays east of Baa Atoll. The 5,000th reef manta ray in the Maldives has been identified. A combination of 101 remote underwater video systems and two long-term time-lapse cameras were deployed at seven sites. Measurements and ultrasound scans as documentation for a PhD project underway at the University of Cambridge. 86

Resources: Courses and activities around environmental protection (on the use of plastic, waste management, or beach cleaning) pro vided to students over four months.

Outcomes: Three initial aerial surveys had been conducted in September 2019 before the mission was suspended due to the COVID-19 pandemic. Manta rays have not been sighted, but the mission did record the presence of other animals such as whale sharks, and activities such as commercial shipping and fishing within the biosphere reserve, increasing the risk of threats to manta rays.

Purpose of the mission: Confirm the pres ence of manta rays in the whale shark biosphere, where their diet is studied, and in the surround ing areas. Locate additional foraging areas and initial cleaning stations in the area, as cleaning is essential to the survival and socialization of this species.

Outcomes: Twenty-eight students from the Dharavandhoo School in Baa Atoll attended this training, which they then completed through modules. Education was also provided at local schools in Laamu and Lhaviyani Atolls. Finally, the teams created the first festival dedicated to manta rays in the Maldives, attended by more than 1,000 visitors, 11 local schools, and the guest of honor, former president Mohamed Nasheed.

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Purpose of the mission: For the first time in 15 years, researchers were unable to go into the field because of the pandemic and lockdown. Funding for an oceanographic vessel allowed them to resume exploration once travel was again permitted. They were going to find out what had happened during their absence – four months without tourism or ranger management. What had happened to the manta rays?

Resources: Procurement of an oceano graphic vessel. Surveys conducted by remote observers and underwater video systems. Underwater cameras. Measurements and ultra sound scans.

Resources: Aerial observation to have an overview of all the sites, which are far from each other.

Purpose of the mission: Expand the marine life education program for the protection of manta rays in the Maldives (Marine Education Programme, MEP), as well as to learn how to get Maldivian girls more involved in the protection of the marine environment and the oceans.

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T his large-scale project was funded entirely by Carl F. Bucherer. It began at the end of October and was completed on November 17. The data collected will support the efforts of the Manta Trust for years to come.

Led by Guy Stevens, this expedition brought together an international team working from a cruise ship chartered by Carl F. Bucherer and transformed into a floating research station. Thanks to this mobile vessel, they were able to explore, for the first time, the most remote areas of the northern Maldives. Researchers have been simultaneously observing manta rays and their ecosystems, while continuing to educate students in schools.

Here are some key figures of the expedi tion: 16 researchers, marine biologists, teach ers, and journalists, 17 nights at sea, 1,400 km traveled, 400 hours of underwater research, 200 observations of manta rays including 120 in Hanifaru Bay, 35 new individuals identi fied joining the 5,100 present in the Maldives, 300 young Maldivians educated about manta rays and mentored in their vocational choices, 80 students benefiting from diving, snorkeling, and swimming courses. Guy Stevens is grateful to Carl F. Bucherer for funding such research. He says, “Without funding from Carl F. Bucherer, it would have been impossible for our team of researchers and educators to visit some of the country’s most remote coral reefs and islands, and to gain new insights into the regional popula tions of manta rays and connect with local communities.” He also welcomes the diversity made possible by this collaboration among people from different backgrounds, and says, “This unprecedented opportunity to spend an extended period of time with all the members of the team, from different projects and regions, was absolutely invaluable.”

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Echoing these sentiments, Uwe Liebminger, CMO of Carl F. Bucherer, is pleased with this partnership. He says, “It’s an extraordinary honor for us to work with the Manta Trust. Our partner ship has grown every year since 2013 and we’re delighted to see the impact of our collaboration through the results of this expedition as well as many other impactful projects that we have realized together in the past. We continue to learn so much from Guy and his team about this remarkable species and to be inspired by them and their work. On behalf of everyone at Carl F. Bucherer, congratulations to you all on everything the Manta Trust Far North Maldives Research Expedition has achieved. We look for ward to continuing our support of your mission in the years to come.” The resources deployed range from ultrasound to video stereo photo grammetry, including ultrasound equipment, sampling, and mapping. The data collected by the Manta Trust includes information on the size, age, maturity, fecundity, and life cycle of manta rays, as well as the cleaning stations where they gather. The recorded data is shared with the Maldivian Environmental Protection Agency (EPA). Finally, the team of teachers has imple mented an awareness program on manta rays and global warming in seven schools. The mis sion was fully sponsored by Carl F. Bucherer and by the people who bought the Patravi ScubaTec Maldives watch, with the proceeds going directly to fund the project. Research is a constant back-and-forth between what has already been achieved and what still needs to be done. Each step brings hope for the years ahead. It is a victory over the behavior of humankind, and a compromise with that of Mother Nature. The Manta Trust believes that the manta ray population in the Maldives has now stabilized. Yet, there is still much to be done on a global scale. Passion, hope, expertise, and patience guide each of the Manta Trust’s expeditions. Carl F. Bucherer is proud to support this human, ecological, and scientific project, which would not exist without the generosity and determination of a few men and women who are committed to changing the currents that are hostile to the well-being of manta rays.

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Carl F. Bucherer Dives into Deep Waters to Swim with Manta Rays

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T he Patravi ScubaTec Maldives from Carl F. Bucherer pays tribute to the long-term partnership between the watchmaking company and the Manta Trust, two parties jointly committed to the protection of manta rays. This charity dive watch is a testament to great technical performance, the search for aesthetics, and an environmentally conscious approach. These are values dear to Carl F. Bucherer, for which the traditional art of watchmaking is also a question of style, enriched by an innovative and responsible vision of time, especially when it is brought to life in a timepiece designed to protect an endangered species.

Uwe Liebminger, CMO of Carl F. Bucherer, is pleased to continue this major commitment. He says, “We are proud that with the new Patravi ScubaTec Maldives, we are able to continue our support of the Manta Trust, which has been close to our hearts since 2013. The ScubaTec Maldives will help raise awareness of urgent global need for marine preservation and it will also support an important initiative: the creation of a game-changing floating research station.”

he future of the Patravi ScubaTec family is now linked to the Manta Trust, a charity organization founded by Guy Stevens in 2011. The Patravi ScubaTec Maldives is the fourth watch launched since 2017 by Carl F. Bucherer in partnership with the Manta Trust and has joined the company’s Sport & Adventure collec tion. A portion of the proceeds from the sales of each model was donated to the foundation, and a percentage of the sales of the watch was specifically dedicated to funding the floating research station for the Manta Trust Far North Maldives Research Expedition 2021. This vessel, chartered by Carl F. Bucherer and transformed into a mobile observation post, made it pos sible to explore the most remote areas of the Maldives archipelago, where a large number of manta rays live.

A MISSION FOR CHARITY

Guy Stevens, marine biologist as well as founder and CEO of the Manta Trust, also val ues the partnership. He says, “Anyone involved in scientific research knows that goals can be achieved more easily if you’re working with partners, which is why I’m grateful that Uwe and his team are so enthusiastic about our projects. Together, we’ve made great progress in recent years, and the floating research station will allow us to enhance every aspect of our research work on the behavior of manta rays and their ecosystems. Carl F. Bucherer has generated an enormous amount of interest in these amazing creatures and we look forward to continuing the partnership well into the future.”

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C arl F. Bucherer is doing more than ever to reconcile tradition and innovation. Concerned about the environment, the watchmaking company uses environmen tally responsible materials. This is why the company wanted to add a natural rubber strap to the Patravi ScubaTec Maldives, with a fabric insert made from 100% recycled PET bottles recovered in the Mediterranean Sea. This eco logical dimension makes all the more sense in this partnership whose purpose is the protection of animals that are affected by sea pollution. The strap is fitted with an adjustable folding clasp in stainless steel that extends the length of the bracelet so that it can be worn comfortably over a wet suit. The Patravi ScubaTec Maldives is also available with a stainless steel bracelet with an adjustable folding clasp, also in stainless steel, which is perfect for divers.

The Manta Trust Far North Maldives Research Expedition 2021 was completed on November 17. The progress made in the observation and protection of manta rays by the international teams of the Manta Trust during the expedition in the Maldives is remarkable.

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A DIVE WATCH WITH A MESMERIZING DESIGN AND HIGH PERFORMANCE AN ECO-FRIENDLY STRAP

his dive watch captivates the eye with its brilliant blue color, reminiscent of the beauty of the sea, evoked by the lac quered waves that adorn the dial. Its stainless steel case, which measures 44.6 mm in diam eter and 13.45 mm in height, features a unidi rectional rotating stainless steel nonslip bezel with blue and white ceramic inserts. Its indices and hands are coated with Super-LumiNova for constant luminosity, no matter how bright or dark the lighting conditions. A large 60-minute scale with luminescent marking allows the diver the security and comfort to calculate the time elapsed underwater easily and quickly. Its screw-down crown, automatic helium valve, and exceptional water resistance of up to 500 m (50 bar) make it a high-performance timepiece, ready for all underwater adventures. Inside the case beats the automatic caliber CFB 1950.1, a COSC-certified chronometer with a power reserve of 38 hours.

The Patravi ScubaTec Maldives, created to draw attention to this cause, has done an outstanding job in contributing to this success.

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Carl F. Bucherer and the Swiss soccer team have adopted this relationship with time –experienced as a relentless race against the clock, as well as a race for the glory of time – as the slogan for their partnership campaign: “A single second can change history.” During the 90 minutes of a soccer game, and more in some cases, every shot and every action can make a difference and write history. A goal can be scored in a split second and change the course of a day, a year, a career, a life.

SECONDSINGLE CANHISTORYCHANGE

T ime, accuracy, and timing are the foundations of professional soccer, just as they are of the art of watchmaking. Carl F. Bucherer and the Swiss soccer team excel in their mastery of time, always striving for the ultimate in accuracy and performance. As such, the understanding of time makes sense. By becoming the official timekeeper of the Swiss national soccer teams in 2016, the watchmaker put its “Made of Lucerne” expertise to work for the matches and the players, and with it the assurance of extremely reliable timekeeping.

United by Team Spirit

Carl F. Bucherer has witnessed some of the most intense and breathtaking moments in sports, including those that will go down in history. An impartial timekeeper, the Lucerne watchmaker is also a passionate supporter of the Swiss teams as they take to the field, holding its breath until the last second of the match, savoring every win.

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It is on these fundamental and human values that Carl F. Bucherer and the Swiss Football Association have built their partnership. They are also both Swiss, recognized, and visible all over the world, thanks to exceptional relationships based on their passion for watch making on the one hand, and soccer on the other. In addition, they represent two major play ers in the history of their respective universes: Carl F. Bucherer is the only watchmaking com pany that has been in the hands of the founding family for three generations. It was founded in 1888 and has made a significant contribution to the history of watchmaking, particularly through peripheral technology, while the Swiss national soccer team is made up of the best players under the aegis of the Swiss Football Association. It represents all the Swiss soccer clubs (nearly 1400), organizing the national competitions and the international matches of the Swiss team. Founded in 1895, it has been a founding member of FIFA (International Federation of Association Football) since its cre ation in 1904, and a member of UEFA (Union of European Football Associations) since its start in 1954. Throughout their storied history, they and Carl F. Bucherer have reconciled respect for tradition with a visionary spirit.

P reparation, concentration, endurance, sense of effort, pushing oneself, passion, confidence, humility, ambition, analysis, audacity. This challenge to oneself is as much a challenge for the watchmakers in their Lucerne atelier of Carl F. Bucherer as it is for the profes sional SFV soccer players when they are train ing and playing. Then, there are others, effect of interaction: the interaction of watch compo nents that fit together to make the watch work perfectly, and the interaction that connects one player to another of the same team. “The team is truly like a fine watch. Each component –no matter how small – plays a key role in the performance. A watch depends on every single part, and so do the team members, including those behind the scenes: everyone contributes to the success of the group,” as Sascha Moeri, CEO of Carl F. Bucherer, points out. Team spirit, borrowed from sports, is an essential attitude for the brand, which pays tribute to collective work, from the stage to the backstage.

M urat Yakin has been appointed as head coach of the Swiss national soccer team in 2021. The former foot baller is also part of the Carl F. Bucherer Family.

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nspiring women have shaped the history of Carl F. Bucherer since its beginning in 1888. The watchmaking company continues this remarkable tradition and expands the circle of women in the family by welcoming those who now share the values of Carl F. Bucherer. Women who are passionate, strong-willed, talented, creative, and open-minded, and whose expertise is recognized all over the world. Leading women, mindful women, businesswomen, as well as sensitive and generous women. Carl F. Bucherer pays tribute to them through outstanding partnerships, including the one between the company and the WOMEN IN BUSINESS organization. the History of Carl F. Bucherer

Her business acumen entrepreneurial and cos mopolitan spirit contributed to the commercial and international expansion of the watchmaking company. It was her sound advice that encour aged the development of business from Berlin to Santiago de Chile. Unfortunately, it was during one of her regular trips from Europe to South America that Wilhelmina lost her life in a terrible shipwreck in 1927. In 2005, Carl F. Bucherer paid a magnificent tribute to this exceptional woman by launching a women’s watch, limited to 70 pieces, in a lavish Art Deco style, whose design was inspired by the first women’s wristwatch presented by the manufacturer in 1919.

n the life of the Carl F. Bucherer watchmak ing company, there is first and foremost the city of Lucerne, an insatiable muse, a land of excellence, a mother figure, an ambassador with a cosmopolitan spirit, a fertile inspiration.

These women include and are not lim ited to ; Carole Hubscher, President and CEO of the renowned family-managed owned com pany Caran d’Ache; Wendy Holdener, Olympic medal-winning skier, World Cup winner, and Carl F. Bucherer ambassador; Ramona Bachmann, Noëlle Maritz, and Lia Wälti, outstanding profes sional soccer players, including with the Swiss Football Association, the Swiss national team, who are part of the Carl F. Bucherer family; Lisa Streich, a talented and creative Swedish composer who works with the Lucerne Festival Orchestra; Bex Carter, Director of Operations for the Manta Trust, who is committed to a sustaina ble future; and Ruth Buscombe, supportive and generous Head of Racing Strategy of the F1 Alfa Romeo Racing ORLEN team.

THE FEMALE ROLE MODELS OF CARL F. ANDPARTNERSHIPSBUCHERERWITHPOWERFULTALENTEDWOMEN

S trong female role models continue to enrich the history of Carl F. Bucherer, not only at the heart of the Lucerne manufac ture or in the businesses that the company owns around the world, but also through the partner ships that it has formed with other companies and organizations with powerful and talented women who share the same values. They are modern and independent women, demanding, creative, talented, passionate about their work, with an entrepreneurial spirit, who serve as mod els and guides for other women who want to follow in their footsteps.

Sascha Moeri, CEO of Carl F. Bucherer,, pays them tribute by saying, “The women in our Carl F. Bucherer family authentically reflect the values we stand for as a brand: dedicated and independent, with a distinct sense for perfection and a passion for what they do, they inspire people in Switzerland and internationally. We are truly proud to be working with them.”

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Lucerne, where Luise, the wife of Carl Friedrich Bucherer, founder of the brand, opened the company’s first watch and jewelry boutique with him in 1888, instilling the family spirit that is passed down from generation to generation. The seal “Made of Lucerne” was applied.

Then, there are the exceptional personali ties who leave their indelible mark on the destiny of a brand, for example Wilhelmina BuchererHeeb. She managed the company together with her husband, Carl Edouard, and his brother, Ernst Bucherer, the sons of Luise and Carl Friedrich.

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This partnership offers unprecedented opportunities for networking and exchange, and is a wealth of valuable information on busi ness, careers, finance, and many other topics that these active women are passionate about. They are always pushing forward to better achieve their goals and to share their experi ence. There are many exciting projects coming down the pipeline!

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Carl F. Bucherer is proud to work with inspiring women who are long-term builders, gener ous, and supportive of other women, as Uwe Liebminger points out, “With our partnership with WOMEN IN BUSINESS, we are success fully bridging the gap between the remarkable women in our history and the outstanding ladies in our present Carl F. Bucherer family, into a bright future with further inspiring leading female entrepreneurs and executives. We are proud to be supporting this amazing network of leading ladies in Switzerland and are very much looking forward to stimulating discussions and motivat ing stories by inspiring women.”

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W OMEN IN BUSINESS has joined the circle of friends of the Carl F. Bucherer family. This impres sive platform, brings together a community of women holding key positions in Switzerland.

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SOPHIE FURLEY Hosts the SHE ISPodcastSPEAKING

C arl F. Bucherer gives women a voice and pays tribute to strong, brilliant, and inspiring women in its new podcast, She Is Speaking

The watchmaking company invites us to these regular appointments and is proud to welcome exceptional women into its large family. The podcast is a moment of sharing where everyone takes the time to express themselves. The conversations are warm, stimulating, sincere, and ... inspiring. To help lead them, Carl F. Bucherer has invited a woman with a passion for watches and encounters, and for life in general. A woman with a great deal of energy and communicative curiosity: Sophie Furley. This journalist specializing in watchmaking and editorial director of WorldTempus, a digital multimedia platform dedicated to watchmaking, also writes about jewelry and sustainable development – to give just some examples, because Sophie likes to branch out. Her interests take her as far as South Africa, working with an organization for which she writes about preserving wildlife as a volunteer. Used to asking questions, Sophie has agreed to reverse the roles and become the interviewee, telling us about the podcast and its prestigious guests. Sophie Furley is speaking. Let us listen to her. by Carl F. Bucherer

SOPHIE FURLEY, HOW DID THE SHE IS SPEAKING PODCAST COME ABOUT?

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REGARDING THE CONTENT OF THE POD CAST, CAN YOU BRIEFLY INTRODUCE US TO THE WOMEN INTERVIEWED, AND TELL US WHAT YOU REMEMBER FROM YOUR CONVERSATIONS?Episode1/Carole Hubscher, CEO and President of Caran d’Ache: That was the first podcast. I actually discovered a profession that has a lot of similarities with Carl F. Bucherer and the world of watches, especially when it comes to creating beautiful products. There is one thing that stands out: the creativity of all these women. They are all extremely creative in their jobs, and in different ways. I learned that Caran d’Ache had already cataloged 400 colors, but was still exploring more. I was impressed by Carole Hubscher’s creativity and the family model of this brand, of which she represents the fourth generation. Every child in Switzerland receives Caran d’Ache pencils when they start school. Episode 2/Bex Carter, Director of Operations for the Manta Trust: I had already interviewed her three years before. I was thrilled to see her again. It was interesting to hear how the Manta Trust teams worked during the COVID-19 pandemic. It was tough for them. Bex Carter also explained that, in the absence of tourists, the manta rays were a little freer, like nature reclaiming its rights. I had the opportunity, a few years ago, to swim with her team among the manta rays. It was one of the most beautiful moments of my life. You really got the impres sion that these animals were talking to you and playing hide-and-seek with you. They looked us straight in the eye. I talked about this expe rience with Bex, because she lives it every day. It’s funny because she originally wanted to be a fashion designer. She worked in fashion, but her designs always featured fish. We had a wonderful time.

Episode 3/Lisa Streich, a Swedish com poser who wrote the musical piece Periphery, dedicated to the Manero Minute Repeater Symphony watch by Carl F. Bucherer: She is completely invested in the creative process. Lisa told me that when she composes, she visualizes the piece of music as a sculpture. Something that has a shape. We talked about our respec tive creative processes – she, in writing music, and me, in writing articles. Lisa said to me she could never write any kind of text, just as writing a piece of music is impossible for me. It is this difference in creativity that I find fascinating. There is also something else that stands out about Lisa, as well as the other women in the podcast: their professionalism and all their hard work. To write the musical piece dedicated to the Manero Minute Repeater Symphony watch by Carl F. Bucherer, Lisa studied watch move ments and detailed, exploded views of move ments to understand and be inspired by the mechanism. I thought it beautiful how she went all the way. This quest for perfection is evident in all these women. That’s why they are successful. And that resonates with me.

Episode 4/Noëlle Maritz and Lia Wälti, professional soccer players for the Swiss national team: Noëlle and Lia are from the German-speaking part of Switzerland. English, the official language of the podcast, is not their native language. I take my hat off to all these women because it is difficult enough to express yourself, but even more so when it is not in your mother tongue. Noëlle and Lia had carefully prepared all the answers to the questions. They were such professionals! I was truly impressed. When it comes to soccer, they are really passion ate about it. They had to leave their home and family when they were 14 to live in a boarding school with other sportswomen. It takes a lot of courage to do that. They were subjected to the discipline of sport, to a strict and regimented life. They love soccer, but it takes a lot of motivation.

WHAT IS THE MODEL FOR THE PODCAST ITSELF? AND HOW ARE THE WOMEN INTERVIEWED CHOSEN?

I really wanted to do a podcast about the diversity of jobs. I have two daughters, aged 22 and 19, who are in school and exploring different career options. There weren’t as many options to consider when I was their age. Or, at least, I didn’t know some of them. Over the years, I have met people with more unusual jobs, such as designing fireworks, testing perfumes, and even cleaning up crime scenes – that’s exciting! So, the idea of doing a podcast about different jobs, especially those we don’t know, appealed to me, but I didn’t have the time to make it hap pen. That’s when Carl F. Bucherer contacted me about the She Is Speaking podcast. It was like a gift from heaven. I immediately wanted to do it because I found the medium very interesting, and because it was about different women with incredibly interesting and different jobs. And that’s fascinating! It was fate.

Carl F. Bucherer selects the women to be interviewed. I’m also providing ideas. The epi sodes run about once a month and last, on average, 20 minutes. Sometimes, we go longer because they are such interesting women. We want to keep talking to them. This means that our timing is flexible, varying between 20, 30, and 40 minutes. We don’t want to cut short the conversation, it should come to a natural end. The interview is conducted face-to-face, and is recorded in a pod car, a mobile recording studio of Audiokanzlei, which takes my guests and me all over Switzerland. We talk to each other before the podcast so we can get to know each other better. This allows me to put them at ease because there’s always a little bit of stage fright during a recording. You have to forget about the equipment all around, and just have a nice conversation. HOW DO YOU PREPARE FOR THE CONVERSATIONS? DO YOU ASK THEM ALL THE SAME QUESTIONS? ARE ALL WOMEN ASKED THE RAPID-FIRE QUESTIONS? Many of the questions are similar, but each time I prepare the questions, I do research on the person. During the phone call before our meeting, I try to find out what they want to share so that I can emphasize those points. As for the rapid-fire questions, I try to understand the person. I have a set of about 30 questions, and I ask each person the ones that seem the most appropriate. The interviewees don’t know about this before the podcast. The concept is modeled after the Proust Questionnaire.

Episode 5/Ruth Buscombe, Head of Racing Strategy of the F1 Alfa Romeo Racing ORLEN team: I am crazy about cars myself because I have four brothers who love cars. Ruth is in charge of the entire racing strategy. For example, she decides when to change the tires due to the weather or rain. She explained to me that it was just math, with everything being calculated. She is also the only woman in her field. There are very few women in Formula 1. She knew she wanted to do this job from child hood. She played with cars the way others play with dolls. And so she now works in this field surrounded by men. She went to a top school in England to become an engineer before special izing in F1. She also works for The Girls on Track organization, created by the FIA and Motorsport UK to encourage girls and women to work in the automotive industry. She is a wonderful woman who inspires others and helps young people.

Episode 6/Wendy Holdener, Alpine skiing world champion and Swiss Olympic medalist: Again, I was impressed by her passion and hard work. Wendy attributes her love of speed to the time she spent as a child chasing after her two older brothers on the ski slopes, trying to catch them. That training ultimately made her the fast est in the family! Whenever I interview athletes and celebrities, I am struck by how hard they work, regardless of what they do. As the famous, and particularly inspiring, saying goes: success is 1% genius and 99% hard work. I definitely felt that with Wendy. She trains both on the slopes and in the gym, which she calls dry-run training. All year long, she pushes her body to improve her performance so she can hit the slopes at an incredible speed. For Wendy, success means being the absolute best. You only have to talk to her to realize how much this young woman is invested in it.

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THEY SHARE ALL THESE VALUES WITH CARL F. BUCHERER. All of them have succeeded in their chosen profession. They have a story, and a journey, to tell. They inspire today’s women, as well as those who are younger. All of them have a connection with the brand. That’s why they were chosen for the podcast. They share the same values and the same vision of the world. Most of them belong to companies or organizations associ ated with Carl F. Bucherer. Caran d’Ache has a lot in common with Carl F. Bucherer: the handing down of a traditional family business, the Swiss roots, excellent know-how, as well as the commitment to an innovative and sustainable future. Like Carole Hubscher, Jörg G. Bucherer inherited the management of the company. He represents the third generation of the family; she, the fourth. Bex Carter has been working with the Manta Trust, which Carl F. Bucherer has supported since 2013. Noëlle Maritz and Lia Wälti are part of the Carl F. Bucherer family.

ALL THESE WOMEN SHARE THE SAME PASSION, CREATIVITY, HARD WORK, AND PROFESSIONALISM. WHAT IS MORE, THEY ALL HAVE AN INTIMATE RELATIONSHIP WITH TIME, WHICH IS ALSO VERY MUCH LINKED TO CARL F. BUCHERER. SPORT IS ALL ABOUT TIMING. CARAN D’ACHE HAS A FAMILY TRADITION THAT CONTINUES THROUGH THE GENERATIONS. THESE WOMEN HAVE A WONDERFUL RELATION SHIP WITH TIME. Yes. And there is the motto held dear by Carl F. Bucherer: “A single second can change history.” Most of these women experienced a moment when everything changed in their career, like a trigger. For one, for example, it was the death of her father that caused her to take over the running of the family business. Every time I asked them this question, their answers just poured out. THEY ALSO SHARE THE CONCEPT OF CHALLENGE. THEY LIKE TO TAKE THE INITIATIVE, AND THEY ARE FIGHTERS. I was surprised by one thing. At first, I thought I would ask them how they felt about being women among men. But they don’t give it any thought. They are where they are because they want to be there. They wanted to be what they are today, and nothing could stop them. You are the best, you have earned that posi tion, and it has nothing to do with your gender. They are not afraid, they go for it, they face one challenge after another, and keep looking for ward, without ever looking back.

DO SOME, LIKE RUTH BUSCOMBE, HELP YOUNGER PEOPLE IN THEIR PROFESSION? Ruth is very much involved in The Girls on Track. All of the women featured in the podcast have reached a point in their careers where they are very busy and don’t have enough time to commit to helping young people. But all of them want to do it at one time or another. There is one question I like to ask them: What advice would you give to a young woman who has been following your career? They always have lots to say, coming up with answers without hav ing to think about them.

WHAT IS THE RAPID-FIRE QUESTION YOU WOULD LIKE ME TO ASK YOU, AND CAN YOU ANSWER IT?

Why does everyone want to go back to the past, a place we already know a lot about?

And Wendy Holdener is an official ambassador of Carl F. Bucherer.

AND YOU, WHERE WOULD YOU GO? Well, I’ll be bold – I’ll go to the future.

The rapid-fire question I ask female guests that I find compelling is: “If you could travel in time, where would you go?” They all say “to the past”, but never to the future. No one wants to go there and take a look. That’s amazing!

THE FUTURE IS SUPERSHAPED IT’S A REVOLUTION IN SKI DESIGN. TAKE THE E-ORIGINAL WITH EMC TECHNOLOGY TO SMOOTH OUT UNWANTED VIBRATIONS. COMBINE IT WITH THE HARD CHARGING FORMULA BOOT AND YOU’VE GOT THE COMPLETE PACKAGE. RESPONSIVE AND AGILE, THE PERFECT MATCH FOR THOSE ON THE HUNT FOR SHORT TURNS AND FRESH CORDUROY. FEEL INNOVATION UNDER YOUR FEET. .COM SUPERSHAPE E-ORIGINAL SKI + FORMULA RS 130 BOOT

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I n the She Is Speaking podcast that Carl F. Bucherer dedicates to inspiring women who are friends of the brand so that they can share their experiences and emotions, Sophie Furley asks her guests a few rapid-fire questions at the end of each interview. These questions are both profound and playful, often more personal, and they are asked in the manner of the Proust Questionnaire. They are not revealed in advance, but they add a witty twist to each episode and lead to spontaneous answers that expose, in their own way, the personality of the guests. Let us go and meet these women, who tell their stories, sharing their values, beliefs, memories, and dreams.

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Bex Carter is Director of Operations for the Manta Trust, a nonprofit organization from the UK founded in 2011 and dedicated to the conservation of manta rays and their habitats through research, education, and collaboration.

Carl F. Bucherer has been an active partner since 2013, providing financial and logistical sup port for various large-scale projects. Bex Carter tells us all about her work for a sustainable future for the oceans, where manta rays can thrive in healthy, diverse marine ecosystems.

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Carole Hubscher is President and CEO of the famous company Caran d’Ache, with which Carl F. Bucherer has initiated a partner ship based on their common values, on the occasion of the parallel launch of a watch and a writing instrument featuring, respectively, the iconic designs of the two brands. She was the first guest on the She Is Speaking podcast, where she discusses the different facets of the business world and looks back on the 10 years since she took over from her father at the head of the prestigious company. Carole Hubscher represents the fourth generation of one of the families that have run the company at the high est level, in this case since the 1930s. She also reveals that drawing relaxes her and makes her lose track of time.

HER MOTTO?

“Stop comparing yourself to others and embrace your uniqueness.” If she could talk to manta rays, what would she ask them? “Where they go to give birth to their babies, because that remains a mystery.”

“If you want to go fast, go alone; if you want to go far, go together.” If she could have a superpower, what would it be? “The ability to travel through time, to the past as well as to the future, and telepathy.”

HER MOTTO?

A BELIEF THEY WISH TO SHARE?

Noëlle Maritz and Lia Wälti are two young professional soccer players playing for the English club Arsenal Women and for the Swiss national team, of which Lia is the captain. They talk about their beginnings in this sport, how they train, and who the people are who inspire them. Noëlle and Lia are part of the Carl F. Bucherer family, whose high standards and zest for challenge they share.

Noëlle: “Serena Williams, Wendy Holdener, and Lara Dickenmann.”/Lia: “Mujinga Kambundji, who’s incredibly fast, Serena Williams, and Carli Lloyd.”

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“Fortunately, we both made the right deci sion – and it was worth it – to leave everything behind so we could live our dream.”

Can they name three women athletes they would have liked to have had on their team?

A SENTENCE THAT DESCRIBES HERSELF? “I write the kind of music that I want to hear myself, music that I haven’t found anywhere else.” What would she have liked to be if she had not become a musician? “A nurse.”

Lisa Streich is a Swedish composer, author of the musical piece Periphery, dedicated to the Manero Minute Repeater Symphony watch by Carl F. Bucherer. Her creative work has earned her prestigious awards and is performed all over the world. She talks about her collaboration with the Lucerne Festival Orchestra, with which she composed Periphery, her status as a woman in a predominantly male environment, her sources of inspiration, and how having children helped her compose her best songs.

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THE DEFINING MOMENT OF HER LIFE?

“In a radical way, I went from being a prin cess to a Formula 1 engineer. I always liked math in school, especially anything that involved solving problems. Realizing that you could apply math to sports and competition was, for me, the greatest thing in the world.”

“The constant fear of failing an exam.”

IS SHE AN EARLY BIRD OR A NIGHT OWL? “Early bird, but I like sleeping.”

ANY RECURRING DREAM?

A SENTENCE THAT DESCRIBES HERSELF?

Wendy Holdener is an Alpine skiing world champion and Swiss Olympic medalist – an exceptional record of achievement recounted in this interview. She is also an official ambassa dor of Carl F. Bucherer, with which she shares, among other things, a constant need for perfec tion. Wendy recalls childhood memories on the slopes with her brothers, shares her greatest challenge, and speaks of hard work and tremen dous determination.

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“The moment that changed my life was when I became world champion.”

Ruth Buscombe is responsible for the racing strategy of the F1 Alfa Romeo Racing ORLEN team. She explains what this profession is all about, where everything is calculated and mathematically based, and which she practices surrounded by men. Ruth also talks about her involvement with the The Girls on Track organi zation that encourages girls and women to work in the automotive industry.

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The Art

Nos artisans nourrissent un parti pris radical : celui d’injecter la même passion dans chaque geste. Nous vous souhaitons la bienvenue dans cet espace où la générosité de la nature n’a d’égale que celle des hommes qui l’habitent. of

The elegant, palatial building of the Grand Casino Luzern, which dates back to 1882, is located on the banks of Lake Lucerne directly along the Lucerne quay. The casino offers classy entertainment for gaming enthusiasts, gourmets, cultural aficionados and partygoers – all under one roof.

Entertainment at the highest level in a stylish atmosphere awaits you. Enjoy a thrilling gaming experience, mouthwatering culinary delights and the hottest party nights all under one roof. Start with an aperitif at the Cocktail bar and take a whiff of the casino air to get you in the mood. The Grand Jeu and Jackpot Casino will fill you with sheer excitement. The large gaming floor provides space for an unforgettable evening. Over 260 slot machines and 16 tables offer excellent chances of winning and exhilarating moments. Take advantage of a range of games, from beloved classics to exciting new games. At the tables, croupiers elegantly walk guests through the game while also providing refined entertainment. Good luck is within reach – come grasp it.

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Prime seating for gourmets

The fine dining restaurant, which has been awarded 16 GaultMillau points, welcomes guests on the first floor of the Grand Casino Luzern with an impressive view of Lake Lucerne and the Alps. The large terrace overlooks the lake, and the stylish atmosphere inside invites guests to enjoy a short getaway, no matter what the weather. Executive Chef Hugues Blanchard and his staff serve up exquisite dishes inspired by the varied and light cuisine of the Mediterranean region for lunch and dinner. The Restaurant Olivo is characterised by high quality and its consistent use of fresh, aromatic products. «We want our guests to enjoy light, authentic dishes with intense flavours that contain lovingly prepared products at their core,» emphasises Blanchard. The culinary creations are accompanied by fine wines, which round out the exceptional culinary experience.

With an exceptional location alongside the picturesque banks of Lake Lucerne and housed in a stylish, neo-baroque building from the turn of the century, the Restaurant Olivo makes the hearts of gourmets sing.

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F or more than 40 years, Goldmund has been creating state-of-theart audio equipment, advancing the technology towards the accurate reproduction of sound. With every product, from its turntables to the legendary Apologue loudspeaker that was exhibited at MoMa and the Telos power amplifiers, the Swiss hi-fi manufacturer has quickly made a name for itself as one of the most successful brands on the market. Its promise: to bring the ultimate live concert experience to your living room. Nothing remains hidden.

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S ince Goldmund was founded in 1978, the company and its audio systems have been producing the most accurate sound the world has ever heard. It is so accu rate that you can hear the breath an artist takes between two notes. There is no better way to appreciate the quality of this musical experience than with one of the Swiss hi-fi manufacturer’s flagship models, the Prana loudspeaker. Named after the life force of Hindu philosophy, the Prana pays homage to the hands that bring the musi cal message to life through unprecedented definition and neutrality. Featuring integrated amplifiers and three integrated speakers, the Prana offers a unique listening experience, free of coloration, noise, and distortion, so that those who own it are moved and delighted by what they hear. It is an iconic piece of modern luxury, available online and from about twenty carefully selected distributors worldwide.

M ore powerful than words and images, sounds are known to evoke intense, memorable emotions. The more real istically sound is reproduced, the more the listen er’s emotions are heightened. This concept has shaped Goldmund in a profound way, leading the company to revolutionize the sound indus try with systems that offer incomparable sound fidelity. Once, only the very best cinemas were able to provide an immersive surround-sound experience, but now you can enjoy the ultimate sound experience in the comfort of your own home. By combining the unmatched expertise of Swiss engineers with cutting-edge technol ogy, Goldmund systems filter out all sound phe nomena other than the musical message itself, eliminating the distortions that can compromise the realism of the listening experience. In addi tion to its unparalleled precision and expertise, Goldmund also has a signature design style that draws its inspiration from modernism, cubism, and the iconic Bauhaus design movement. Goldmund therefore combines the beauty of art with high-performance technology to meet the expectations of the most exacting customers, without compromise.

At Vontobel, we concentrate on our clients. We ask questions – even uncomfortable ones – to understand their goals and deliver solutions that fit. More at vontobel.com Wealth Management Keep your focus. Own your success.

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CARL F. BUCHERER - Lifestyle Magazine by Blush #02

Articles inside

Goldmund

The Proust Questionnaire

Sophie Furley

Carl F. Bucherer and the Swiss soccer team

Inspiring Women

Patravi ScubaTec Maldives

The Manta Trust

Mob Belle Epoque

Greentech

Nico Hischier

Carl F. Bucherer and IGNIV

The legacy

Heritage BiCompax Annual Hometown Editions

Carole Hubscher

De Sede

Manero Minute Repeater Symphony

Manero Peripheral BigDate

La technologie périphérique

Carl F. Bucherer by Blush

Lisa Streich

Carl F. Bucherer and Caran d’Ache

Brauerei Locher AG