Polish market. The share of exports in our sales is not high so far, but we are trying to change that. We have our agents in Sweden, Finland and Switzerland, and are looking for suitable agents in Germany and Russia”, says Mr. Chwesiuk Bialcon’s clothes are available mainly in Poland’s medium-sized cities. Its sales network comprises of about 200 points of sale located throughout the country, including 120 multi-brand shops, 40 franchised shops and 20 affiliated shops.
Dresses for the evening and the office Creative, professional employee; responsible, caring wife and mother; colleague and comrade; world voyager - all these features
70 Industry Europe
reflect the roles a modern woman fulfils in her life. This idea serves Bialcon as a starting point to create its collections. Bialcon’s wide range is focused on formal and office clothing, such as women’s jackets and dresses. Each season is a new challenge for the company since it creates a collection consisting of about 500 designs plus 200 designs for its new Rabarbar brand. So, Bialcon’s partners have a wide selection of products to choose from and can select those that meet the requirements of their specific group of customers. The Bialcon range also includes a collection of nightgowns inspired by fashion from past decades. Harmony with nature, natural materials, mainly cotton and silk, as well as
a celebration of femininity revealed in a retro style - simple cuts with muted colour palette - are the main features of the Bialcon by Night collection. All nightgowns are carefully finished with French and Italian top quality lace and decorative ribbons. In 2010 the company decided to expand its offer with an additional brand of Rabarbar (the name means Rhubarb in Polish). “The collection is aimed at those women for whom fashion is a challenge and is a form of fun, experimenting with different styles and conventions. The Rabarbar brand is inspired by Polish folk, art and craftsmanship. It creates colourful collections for self-confident women who like to mix conventions and styles. The production process uses traditional tech-
