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EG Elettronica was set up in 1965 and has since then grown and developed into a successful international company that occupies a prominent place in the electricity industry at a global level. Anticipating market tendencies, on-going research and development of products, excellent solutions and a creative managerial approach are distinctive features of CEG Elettronica and the secrets of its success. CEG Elettronica has its headquarters in Bibenna, in the province of Arezzo, where all administrative and commercial offices are located along with the Research & Development department and a division dedicated to final testing operations. “Our production plant is located in the industrial area of Ferrantina, in the same province, where all raw materials are
78 Industry Europe
stored in our main storehouse and production and testing operations are carried out,” said Mr Uberto Canaccini, CEO of CEG Elettronica.
Recent investments and geographical markets CEG Elettronica is always looking for new ways to improve its presence on the market. It is currently involved in a delocalisation programme abroad. “We are not interested in low cost production; we aim to move part of the production to developing countries in line with our new internal development plans. In doing so, we gain the advantage of being local producers. This development plan led to the set up of a joint venture in Saudi Arabia,” explained Mr Canaccini. “We have recently launched a new line of
UPS to meet the demands of the market by being more competitive. Among other recent investments there are the completion of works at our production site and the acquisition of new ones.” CEG Elettronica is now consolidating its presence in the Middle East, Far East and Africa “At the present time, 80 per cent of our turnover, taking into account both direct and indirect sales, derives from international markets. Of course, we are constantly researching and studying potential new markets.” The company’s suppliers play a vital role in guaranteeing the high quality of its products. There is a close collaboration between CEG Elettronica and suppliers as the former hold interests in these companies. “They assemble and wire our products
