“For example, every one of our four production halls has its own specific manufacturing focus and there is a clear and logical set-up for practically everything that happens in the company. We are also very keen on quality control so the testing appliances that monitor quality, at every stage of production, are very important and, needless to say, are modern and effective.”
Working with customers and suppliers Whether it is Siemens, AEG, Vestas or any other customer, Noratel ensures that its engineering advisory service is always there and available for clients. As Ms Żytkowiak explains, the company’s strength and market advantage lies also in the fact that it is able to actively engage with customers at every stage of a project, thus enabling it to advise on the best possible solutions. “Our partners are very demanding but this is a challenge that we like as a company, as it drives us to perform to the best of our abilities,” says the sales director. “We are often audited by our customers and have a dedicated internal audit team within the company. This ensures that absolute client satisfaction is something we can always guarantee.” The same goes for the way in which Noratel works with its suppliers – working with the best and the most reliable in the industry is crucial to the company’s success. Just as its customers audit the company’s operations, so does Noratel regularly audits its suppliers. “Since October 2013 we now have a dedicated person in the company, a supply chain
manager, who ensures that all aspects and elements of our production – from working with suppliers to selling finished products – is a controlled and logical, efficient process,” points out Ms Żytkowiak.
Opening further markets Noratel recently purchased a company in the United States and is thus now operating a unit that is producing and distributing specifically for the needs of that market. With the geographical proximity of Mexico or other Latin American countries, the move to the US has been strategically very important for the future expansion of the company. “We plan
to expand our export operations further, as well as to maintain our position as the market leader in Poland,” concludes Ms Żytkowiak. “We want to ensure that clients continually choose Noratel as their principal supplier of choice, in products such as transformers and reactors but also current and voltage transformers – another very important product group for us. Acquisitions in the near future are possible, depending on the actual opportunities and benefits, as is further internal expansion and the addition of another factory. After all, the company has already purchased an additional plot of land for this purpose, so the n ‘foundations’ have already been laid.”
