ANALYSIS
What is the Added Value of a Powder Coating? Customisation, Colour and Finishing Engineering, and Small Batches Guido Pozzoli, CEO Stardust Powder Coatings L’Aquila (Italy)
I
n the powder coating segment, there is a big gap between what
coating market – powders have been perceived as poor finishes for
users think a powder coating is and what it actually is, especially
low-value parts. With time, this conception has been overturned thanks
when it comes to customised products in terms of colour, finish, or
to the enormous strides made in terms of technology, application, and
functionality. Such a mismatch between the real value of these products
performance through the R&D activities carried out by manufacturers.
and market perception naturally causes a problem in understanding
Powder coatings have thus conquered high-end markets such as
their costs, particularly when only small batches are required.
architecture, design, and automotive.
For years – especially at the time of their debut on the industrial
Today, they are the most luxurious, highest performing, and most
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