Aesthetic Medicine
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THE PATH TO EXCELLENCE Aesthetic procedures are not just confined solely to plastic surgeons or doctors, but also encourage the participation of appropriately trained skincare therapists and nurses to perform minimally invasive procedures, writes KAREN ELLITHORNE.
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s per the American Academy of Aesthetic Medicine, this discipline comprises all medical procedures that are aimed at improving the physical appearance and satisfaction of the patient, using non-invasive to minimally invasive cosmetic procedures. Patients who seek aesthetic treatments are not only wanting good health, but are also wanting to enjoy their lives to the fullest and minimise the effects of normal ageing. Some of the factors that may be attributed to the increasing demand for such treatments are as follows: • Economic abundance • Medical and technological advances whereby new cosmeceutical products and devices have been invented to treat cosmetic disorders with minimal downtime and complications. • Media driven demand • The desire to prolong youthfulness and self-image. With the growth in demand for these types of procedures and
Aesthetic treatments are not only about appearance and convenience, but also about health and safety. practices, there has been a marked increase in the opening of aesthetic treatment centres. Before taking the leap into a new venture, or looking to upgrade your existing practice, here are 12 points to consider to ensure excellence.
Place Location is an important element in the success of your practice. It is important to research the demographics of the patients living in area prior to setting your business up. A beautiful clinic in the wrong area can be a costly mistake.
Purpose In order to offer your patients the best treatments available, it is important for your team to keep up to date with the latest trends and technologies.
Aesthetic treatments are not only about appearance and convenience, but also about health and safety. Therefore, every patient must be treated with the highest level of professional competence and client care.
Practice and personnel Aesthetic medicine practitioners should try and look at their clinic from a client’s perspective. Observe all areas, such as, for example, how your staff answers the phone, as well as their efficiency in handling appointments. Make sure that clients are not kept waiting for their consultations. Always allow sufficient time for procedures to be done to ensure that treatments do not overlap, thereby putting strain on therapists and doctors. This will prevent them from rushing any treatment or procedure. Staff should be well-groomed at all times and wear a uniform to maintain a uniformity in dress code. It is also suggested that strict regulations be in place with regards hair and make-up. In the COVID-19 era, all practices > online @ probeauty.co.za
