dal 1959
IDML’INDUSTRIA DEL MOBILE 60
focus componenti SUPERFICI
E RIVESTIMENTI
Infine Resin è decorazione continua con considerevole resistenza all’urto molto apprezzata sia nelle versioni monocromatiche che in quelle dagli effetti minerali. I sei design con i quali viene presentata la collezione di finiture parla un linguaggio che sfoggia un appeal attraente, fresco, ispirato allo still life di volumi particolari che si vestono di superfici inconsuete, un nuovo modo di presentare la decorazione, che aiuta a comprendere i limiti e i territori di applicazione. Il percorso fino ad oggi svolto dall’azienda e sempre stato indirizzato alla creazione di un vero e proprio brand e in quest’ottica, nell’aprile del 2019, Tide ha aperto nel cuore di Milano, all’interno del Durini Design District, il suo showroom di 300 m2 su due livelli, dedicato ai progettisti ed architetti, dove interior, arte e design si mescolano dando vita ad un’idea contract giovane, dinamica, contemporanea e fresca. Tide è anche una base di lavoro dove vedere e toccare con mano la collezione di finiture ed i prodotti di arredamento dei propri partner come Et al., Antonangeli, Fir Italia ed Etò Ceramiche, liberi di usufruire dello spazio per organizzare incontri, eventi ed esporre i propri prodotti integrandoli con l’ambiente e le finiture circostanti. Queste sinergie, oltre ad animare lo showroom, creano importanti situazioni di networking e nuove possibilità di business.
DRESSING THE WALLS
Tide – Tailored Italian Decor: the company dresses walls with uniqueness, going beyond simple meanings and common conceptions of finishes by exploring them with a completely new vision. Surfaces become like a canvas that can be painted using a trowel through the skilful work of qualified artisans, thus revealing the personality of those who live in that space. Thanks to the use of cement, lime, micro coatings with acrylic, pearl or metallic finishes, rough or finely refined materials, Tide brings a new and fresh style to décor through a variety of shades, with a touch of contemporary design. This is how Tide has established itself as a leading company in interior decoration, that offers complete turnkey contract solutions and has perfected its expertise in finishes, expanding its offer to resin, textiles and an entire collection dedicated to wallpapers. The target the company addresses to are qualified high-end design professionals, either privates or contractors, identifying itself as a unique business that can grant both supply and production, and is able to provide an immediate, complete and highly professional service. Tide represents Made in Italy at its best for the Italian know-how, handmade craftsmanship and sophisticated artisanal skills, enriched through admirable chromatic vibrations, differences in texture, characteristic marbling effects, slight ripples, all of which are traces left by a capable hand during the creative process, that demonstrate the uniqueness and great value of those surfaces. The precious imperfections created by artisanal gestures are typical characteristics of Tide’s decorated surfaces, that certify its exclusiveness and differentiate each creation. A space where to live, in which we can decide what to change, which colour to choose, where to experiment, which finishes to use. Tide’s finishes make every space unique and are custom made. An original identity is attributed to each surface. Tide can provide personalised solutions, and its products are less and less
