Formula 1 Brand Guidelines

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Visual Identity System

Base grid Setup

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This section demonstrates how to set up our 1p0 / 12pt / 12px Base grid tin Adobe InDesign software. When laying out our assets, or creating new ones, using this grid will ensure that our system remains cohesive and seamlessly fits together. Used correctly, this system will save the designer time and effort. The following settings can be accessed in: Preferences > General, or using the shortcut cmd+K.

Grids

Units and Increments

Document Grid (Our base grid)

This section will bring up the grid options

This section controls the units and increments used throughout the document

The result is a highly flexible, 1p0 / 12pt / 12px grid that fits our assets perfectly

Baseline Grid Increment Every: Set to 12pt. (12pt / 12px / 1 p0).

Ruler Units

Document Grid

Keyboard Increments

These settings will ensure a square grid that aligns to our baseline 5p0 = 60pt 1p0 = 12pt

Grids in Back Uncheck this to ensure our grid remains visible.

We have used picas (1p0 = 12pt / 12px)

We recommend setting your cursor key increments to 12pt (1p0) or 6pt (0p6) – this way it is possible to arrange elements quickly whilst always remaining on our grid.


Turn static files into dynamic content formats.

Create a flipbook

Articles inside

Fans

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page 198

CIRCUIT ICONS

0
page 204

At the race

0
page 199

Supporting photography art direction

0
page 197

PADDOCK CLUB

0
page 189

Paper stocks

0
page 201

Constructing a layout

0
page 158

Stationery

1min
page 169

Activating and filling space

0
page 156

Tabbed container - Corner radius and sizing

0
page 143

Tight not loose

1min
page 155

Rounded boxes - Misuse

1min
page 145

Standard container - Corner radius and sizing

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page 141

CONTAINER DEVICES

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pages 139-140

Thick and thin lines - Misuse

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page 138

Thick and thin lines - with content

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page 134

Layout grid - Set-up

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page 129

GRAPHIC DEVICES

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Thick and thin lines

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page 133

THICK AND THIN LINES

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page 132

Layout grid - Columns, margins and gutters

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Layout grid - Sizing

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page 127

Layout grid

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Regional characters - F1 Bold

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page 117

Base grid - Setup

1min
page 125

Base grid

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page 123

SYSTEM

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page 121

Base grid Scaling

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page 124

Regional characters - F1 Wide

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page 116

Regional characters - F1 Black

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page 115

Alternate characters - F1 Black

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page 109

Tabular glyphs - Rows and tables

1min
page 113

Alternate characters - F1 Bold

0
page 108

Ligatures - F1 Wide

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page 103

Ligatures - F1 Black

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page 102

Alternate characters - F1 Regular

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page 107

Ligatures - F1 Regular

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page 100

Ligatures - F1 Bold

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page 101

Ligatures

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page 99

Line length - Body copy

2min
page 92

Primary colours - Example

6min
page 62

Leading - Display headlines: F1 Bold

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page 87

Leading - Display headlines: F1 Black

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page 85

Leading - Display headlines: F1 Wide

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page 86

F1 Championship logo - Colour

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page 57

Primary colours - Proportional usage

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page 61

F1 Formula 1 logo - Colour

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page 50

LOGO LOCK-UPS

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page 44

Display F1 logo - Orientation

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page 35

Display F1 logo - Misuse

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page 37

Micro F1 logo - Misuse

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page 41

MICRO LOGO

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page 38

DISPLAY LOGO

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page 32

Display F1 logo

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page 33

Standard logo - Example applications

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page 30

Standard logo - Misuse

1min
page 31

Standard F1 logo - Orientation

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page 29

Brand colours

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page 21

F1 logo Sizes

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page 25

F1 LogoSuite

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page 19

Standard F1 logo

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page 27

Design behaviours

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page 13

Standard F1 logo - Clear space

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page 28

F1 logo

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page 18

Our personality

1min
page 12
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.