Visual Identity System
Columns and Gutters Just like with our layout grid boxes, our margins and gutters are also flexible and defined, again through the use of our base unit.
Layout grid Columns, margins and gutters
10 Unit box with 1 unit column margin and 1 unit gutter
Remember We don't like things too spacious, everything should be tight and fill the space. For more information on this see page 147.
Margins Pages and formats we will be using won't always be direcitly divisible by our base grid. For our content to fit comfortably on any format in print and digitally, our margins are also flexbile to accommodate any non-divisible space. Note • Page margins do not have to be equal. • The smallest page margin we should use is x2 12pt units. 10 Unit box with 2 unit column margin and 2 unit gutter
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A4 Format 3 unit box with 1 unit column margin, 1 unit gutter and flexible page margins
