Formula 1 Brand Guidelines

Page 134

Visual Identity Graphic Devices

Our lines are flexible elements that may be used in a number of ways to best suit our communication. Straight lines This is our line in it's most basic form.

Thick and thin lines With content

134

Thin Straight

Thick Straight LOOP

Roofs Best used when content inside the roof directly relates to content below. Buckets Used as containers of content. Cups Used to both cap and contain. Content is aligned left in a right edged cup, and aligned right in a left edged cup. Loop Relevant to thick lines only. A full loop can be used to contain centered content.

Thick Roof

Thin Roof Thick Bucket

Thick Cup Left Align Right

Thick Cup Right Align Left

Thin Bucket

Thin Cup Left Align Right

Thin Cup Right Align Left


Turn static files into dynamic content formats.

Create a flipbook

Articles inside

Fans

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page 198

CIRCUIT ICONS

0
page 204

At the race

0
page 199

Supporting photography art direction

0
page 197

PADDOCK CLUB

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page 189

Paper stocks

0
page 201

Constructing a layout

0
page 158

Stationery

1min
page 169

Activating and filling space

0
page 156

Tabbed container - Corner radius and sizing

0
page 143

Tight not loose

1min
page 155

Rounded boxes - Misuse

1min
page 145

Standard container - Corner radius and sizing

0
page 141

CONTAINER DEVICES

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pages 139-140

Thick and thin lines - Misuse

0
page 138

Thick and thin lines - with content

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page 134

Layout grid - Set-up

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page 129

GRAPHIC DEVICES

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page 131

Thick and thin lines

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page 133

THICK AND THIN LINES

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page 132

Layout grid - Columns, margins and gutters

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page 128

Layout grid - Sizing

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page 127

Layout grid

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page 126

Regional characters - F1 Bold

0
page 117

Base grid - Setup

1min
page 125

Base grid

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page 123

SYSTEM

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page 121

Base grid Scaling

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page 124

Regional characters - F1 Wide

0
page 116

Regional characters - F1 Black

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page 115

Alternate characters - F1 Black

0
page 109

Tabular glyphs - Rows and tables

1min
page 113

Alternate characters - F1 Bold

0
page 108

Ligatures - F1 Wide

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page 103

Ligatures - F1 Black

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page 102

Alternate characters - F1 Regular

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page 107

Ligatures - F1 Regular

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page 100

Ligatures - F1 Bold

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page 101

Ligatures

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page 99

Line length - Body copy

2min
page 92

Primary colours - Example

6min
page 62

Leading - Display headlines: F1 Bold

0
page 87

Leading - Display headlines: F1 Black

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page 85

Leading - Display headlines: F1 Wide

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page 86

F1 Championship logo - Colour

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page 57

Primary colours - Proportional usage

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page 61

F1 Formula 1 logo - Colour

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page 50

LOGO LOCK-UPS

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page 44

Display F1 logo - Orientation

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page 35

Display F1 logo - Misuse

0
page 37

Micro F1 logo - Misuse

0
page 41

MICRO LOGO

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page 38

DISPLAY LOGO

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page 32

Display F1 logo

0
page 33

Standard logo - Example applications

0
page 30

Standard logo - Misuse

1min
page 31

Standard F1 logo - Orientation

0
page 29

Brand colours

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page 21

F1 logo Sizes

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page 25

F1 LogoSuite

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page 19

Standard F1 logo

0
page 27

Design behaviours

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page 13

Standard F1 logo - Clear space

0
page 28

F1 logo

0
page 18

Our personality

1min
page 12
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.