Formula 1 Brand Guidelines

Page 18

Visual Identity

Forward-facing, surprising and dynamic, our logo is the visual shorthand for our brand. The logo is constructed from three simple shapes that form an ‘F’ and a ‘1’ and that evoke both the speed of the cars and the bends of a racetrack.

F1 logo

18


Turn static files into dynamic content formats.

Create a flipbook

Articles inside

Fans

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page 198

CIRCUIT ICONS

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page 204

At the race

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page 199

Supporting photography art direction

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page 197

PADDOCK CLUB

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page 189

Paper stocks

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page 201

Constructing a layout

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page 158

Stationery

1min
page 169

Activating and filling space

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page 156

Tabbed container - Corner radius and sizing

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page 143

Tight not loose

1min
page 155

Rounded boxes - Misuse

1min
page 145

Standard container - Corner radius and sizing

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page 141

CONTAINER DEVICES

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pages 139-140

Thick and thin lines - Misuse

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page 138

Thick and thin lines - with content

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page 134

Layout grid - Set-up

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page 129

GRAPHIC DEVICES

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page 131

Thick and thin lines

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page 133

THICK AND THIN LINES

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page 132

Layout grid - Columns, margins and gutters

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page 128

Layout grid - Sizing

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page 127

Layout grid

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page 126

Regional characters - F1 Bold

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page 117

Base grid - Setup

1min
page 125

Base grid

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page 123

SYSTEM

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page 121

Base grid Scaling

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page 124

Regional characters - F1 Wide

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page 116

Regional characters - F1 Black

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page 115

Alternate characters - F1 Black

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page 109

Tabular glyphs - Rows and tables

1min
page 113

Alternate characters - F1 Bold

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page 108

Ligatures - F1 Wide

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page 103

Ligatures - F1 Black

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page 102

Alternate characters - F1 Regular

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page 107

Ligatures - F1 Regular

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page 100

Ligatures - F1 Bold

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page 101

Ligatures

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page 99

Line length - Body copy

2min
page 92

Primary colours - Example

6min
page 62

Leading - Display headlines: F1 Bold

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page 87

Leading - Display headlines: F1 Black

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page 85

Leading - Display headlines: F1 Wide

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page 86

F1 Championship logo - Colour

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page 57

Primary colours - Proportional usage

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page 61

F1 Formula 1 logo - Colour

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page 50

LOGO LOCK-UPS

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page 44

Display F1 logo - Orientation

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page 35

Display F1 logo - Misuse

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page 37

Micro F1 logo - Misuse

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page 41

MICRO LOGO

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page 38

DISPLAY LOGO

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page 32

Display F1 logo

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page 33

Standard logo - Example applications

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page 30

Standard logo - Misuse

1min
page 31

Standard F1 logo - Orientation

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page 29

Brand colours

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page 21

F1 logo Sizes

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page 25

F1 LogoSuite

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page 19

Standard F1 logo

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page 27

Design behaviours

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page 13

Standard F1 logo - Clear space

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page 28

F1 logo

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page 18

Our personality

1min
page 12
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