Formula 1 Brand Guidelines

Visual Identity

Brand colours

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Our brand colours are strong and single -minded. Intentionally narrow, we want to build strong brand association, particularly with our F1 Warm Red. F1 Warm Red Represents the heat, power and passion of Formula 1.

F1 Carbon Black The F1 Carbon Black has a steely blue tint, a cooling counter to our warming red.

F1 Off-White Our neutral colour that allows our red and black to pop.

F1 WARM RED

F1 CARBON BLACK

F1 High-Vis White Used as a highlight where required.

F1 OFF-WHITE

F1 HIGH-VIS WHITE