Formula 1 Brand Guidelines

Page 32

Visual Identity F1 Logo

This is our 'extreme' logo. Drawn with reduced negative space and an extended appearance, our Display logo enhances the feeling of speed. This logo is designed to be used heroically – the focal point of any given application.

DISPLAY LOGO

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Articles inside

Fans

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page 198

CIRCUIT ICONS

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page 204

At the race

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page 199

Supporting photography art direction

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page 197

PADDOCK CLUB

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page 189

Paper stocks

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page 201

Constructing a layout

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page 158

Stationery

1min
page 169

Activating and filling space

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page 156

Tabbed container - Corner radius and sizing

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page 143

Tight not loose

1min
page 155

Rounded boxes - Misuse

1min
page 145

Standard container - Corner radius and sizing

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page 141

CONTAINER DEVICES

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pages 139-140

Thick and thin lines - Misuse

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page 138

Thick and thin lines - with content

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page 134

Layout grid - Set-up

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page 129

GRAPHIC DEVICES

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page 131

Thick and thin lines

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page 133

THICK AND THIN LINES

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page 132

Layout grid - Columns, margins and gutters

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page 128

Layout grid - Sizing

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page 127

Layout grid

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page 126

Regional characters - F1 Bold

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page 117

Base grid - Setup

1min
page 125

Base grid

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page 123

SYSTEM

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page 121

Base grid Scaling

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page 124

Regional characters - F1 Wide

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page 116

Regional characters - F1 Black

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page 115

Alternate characters - F1 Black

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page 109

Tabular glyphs - Rows and tables

1min
page 113

Alternate characters - F1 Bold

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page 108

Ligatures - F1 Wide

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page 103

Ligatures - F1 Black

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page 102

Alternate characters - F1 Regular

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page 107

Ligatures - F1 Regular

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page 100

Ligatures - F1 Bold

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page 101

Ligatures

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page 99

Line length - Body copy

2min
page 92

Primary colours - Example

6min
page 62

Leading - Display headlines: F1 Bold

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page 87

Leading - Display headlines: F1 Black

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page 85

Leading - Display headlines: F1 Wide

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page 86

F1 Championship logo - Colour

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page 57

Primary colours - Proportional usage

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page 61

F1 Formula 1 logo - Colour

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page 50

LOGO LOCK-UPS

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page 44

Display F1 logo - Orientation

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page 35

Display F1 logo - Misuse

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page 37

Micro F1 logo - Misuse

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page 41

MICRO LOGO

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page 38

DISPLAY LOGO

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page 32

Display F1 logo

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page 33

Standard logo - Example applications

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page 30

Standard logo - Misuse

1min
page 31

Standard F1 logo - Orientation

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page 29

Brand colours

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page 21

F1 logo Sizes

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page 25

F1 LogoSuite

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page 19

Standard F1 logo

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page 27

Design behaviours

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page 13

Standard F1 logo - Clear space

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page 28

F1 logo

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page 18

Our personality

1min
page 12
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