Visual Identity F1 Logo
Display F1 logo Orientation
Where required, our logo may be rotated to best fit its space. There are two possible logo orientations – Horizontal and Vertical.
DO
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DO NOT
Horizontal This is the standard orientation, use this whenever possible. Vertical For applications where a vertical logo is better suited, we may rotate the logo 90° anticlockwise – so the logo reads 'upward'. Do not rotate the logo clockwise as the logo then faces 'down' – which can be seen to have negative associations.
Horizontal This is our standard orientation
Vertical – Up Rotate the logo 90° anticlockwise so the logo reads 'upward'
Vertical – Down Do not rotate the logo 90° clockwise as it's direction then faces 'down'
