Visual Identity Typography
When we use large type sizes (over 50pt) we must pay close attention to the leading to maintain a tight and graphic feel. Our display headlines may require some visual optimisation when used at large sizes. Here are some points to keep them feeling bold and graphic.
Leading Display headlines: F1 Black
F1 Black is our impact font – as such we want it to feel super solid with a tight, engineered appearance. As a guide, set the leading of F1 Black to 20% smaller than the point size – this should be adjusted optically to best match large type sizes where we want the leading and kerning (spaces between the letters) to have a similar relationship.
TIGHT COMPACT & ENGINEERED Point size: 128pt • Leading: 108pt • Tracking: 0pt
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