Visual Identity Typography
When we use large type sizes (over 50pt) we must pay close attention to the leading to maintain a tight and graphic feel. Our display headlines may require some visual optimisation when used at large sizes. Here are some points to keep them feeling bold and graphic.
Leading Display headlines: F1 Bold
Though usually used for body titles, F1 Bold may be used as a headline font when a less 'extreme' voice is required. F1 Bold is more measured in its tone. A similar pt size to leading ratio works well with F1 Bold. To keep the feeling of engineering precision and control, don't open the leading too much or close it too tight.
ENGINEERED COMPOSED MONOLINE Point size:128pt • Leading: 120pt • Tracking: -25pt
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