The California Lumber Merchant - March 1938

PIONEER'FLINTKOTE leads again with

THE LATEST VOGUE IN ROOFING

WHITE-the new vogue in roofs for homes and business buildings. Pioneer-Flintkote leads the way again with SNOW-WHITE shingles and roll roofing.

SNOW-WHITE is now available in a variety of shingles-Thikbut Strips, Standard Hexagonal setabs, Standard Setabs, Standard Individuals...and also in 90# and Construction Cap Sheet Roll Roofing.

SNOW-WHITE, as developed byPioneer-Flintkotg is not onlybeautiful, permanent and non-staining, but is definitely heat-resisting.. it deflects the sun's rays, reducing inside temperatures several degrees. Feature Pioneer-Flintkote SNOW-WHITE Shingles and Roll-Roofing for new sales and increased profits.

The beautifu! new Gibson Style ShoO Long Beach.,.roofed with Pioneer-Flintkote Snow-WhiteTapered Setab Shing/es

Sudden e, Christenson Lunber end Shlpptng

7th Floor, Alaska-Commercial Bldg., 310 Sansome Sreet. San Francisco

AGBNTS

Anrricm Mill C.o.

Hoquim Lrnnbcr g gtfnglc Co.

Hrdb.rt Milt Co.

Vilhpr Hrrbor Lurnboc Milb

LOS ANGELES

63O Board of Tredc Bldg.

Abcda, Vrh. Ryder Hanify

Hoquien' Voh. Dorothy Crhill

Abcrdrrq Vrrh. Jane Chrirtcooo

Rrynond Vedr" Cterlcr Chrinraror

Brirch Oficcr: SEATTLE

National Bant of Cooncrcc Bldg.

H. B. HEWES IN SAN FRANCISCO

H. B. Hewes, nationally known lumberman, arrived in San Francisco February 23 to spend several weeks there before returning to Jeanerette, La.

BACK FROM OREGON TRIP

L. W. MacDonald of MacDonald & Bergstrom, Los Angeles, returned March 10 from a three weeks' business trip to the Coos Bay district of Oregon.

SAN JOSE TO GRADE-MARK LUMBER

A new city ordinance requiring the grade-marking of lumber became effective in San Jose February 24. The dealers have 90 days in which to mark lumber in their yards.

SIEAMBNS

Annic Chrincoroa

Edwin Chrirtcano

Cethcriac G. Suddrn

Blcenoc Chrincam

PORTI,AND

20O Hcary Bldg.

LOS ANGELES VISITORS

Jack Dempsey, of the Dempsey Lumber Co., Tacoma, is spending a vacation in Los Angeles.

T. A. Peterman, Peterman Manufacturing Co., Tacoma, was in Los Angeles recently on a business trip.

Ben Bagan, manager of the Washington Door Company, Tacoma, and Mrs. Bagan were recently on a vacation trip to Southern California.

Tom Shields, of Simonds Saw & Steel Company, Seattle, has returned from a lGday business and pleasure trip to Los Angeles. He was accompanied by Mrs. Shields.

ADVERTISERS

Flogan Lumber Co.

Koehl & Son, fnc., Jno. V.

Lamon-Bonnihgton Company ------------ Smith Wood-Produco, fnc. ----------------------------29

Lawrence.Phililrr Lumbet Co. -..--..- Snidet Salee Co. ---- ---- --------------------,------21 Lofgreq Alvin N. -,---.21 Southern Herdwood Co. --- ----

Lumbermentc Credit Association ----------.-------c Stanton & Son, E. J.-- ----------------,----------- 5

MacDonald & Harrington, Ltd. -- ' strable Hardwood c.o' --t

Maris prywood c.orporation -----------------------,li suddetr & chtictcnron ------- '---- t

Marshall, Inc., John E. ---------------------,---------..19 Tacoma Lumber Salee -__

Mcfntyre & Son, W. P. ---------- -,,-----------------,-.29 Tranc-pacific

Pacifc Lumber Co., The O. B. C.

Patten-Blinn Lumber C.o.

Peerless Built-In Fixture Co. -- --

Philippine Mahogany Manufacturerc' Import Arsociation --------- ----.2t

Pioneer Div. The Flintlote Co. -- - - - 2

Pordand Cement Ascociation --------------------------lO

Ream, Geo.8., Company Red River Lumber Co. -.----- ---------------.------ ---11

THE CALIFOR}.IIA LUMBERMERCHANT JackDionne,punkhu

Subrcription

$2.00

How Lumber Looks

A total ol 149 down and operating mills in Washington and Oregon which reported to the West Coast Lumbermen's Association for the week ended March 5, produced 76,817,644 board feet of lumber. The entire industry produced 48.8 per cent of its average weekly cut during I9ZGD. The new business reported taken during the week by the 149 mills was 90,341,419 board feet, and shipments were 79,513,005 feet. The unfilled order file at these mills stood at 328,187O10 feet.

Reports from Il7 mills for the r,r'eek ended March 5 showed new business of 65,396,000 feet of lumber, approximately 8,000,000 feet more than the previous week, the Western Pine Association reports. Production was 34,422W, a gain of about 7,000,000 feet over the week before, and shipments totaled 59,345,000 feet, about 3,000,000 feet over the previous week.

The Southern Pine Association, 114 mills reporting, for the week ended March 5, gave production as 26,46,O00 feet; shipments 26,943,000 feet; and new business 22,773,m feet. Orders on hand at the end of the week totaled 58.789,000 feet.

The California Redwood Association. for the week endid February 26, reported production of 13 mills as 6,162,Offi feet; shipments 5,227,ffi feet; and new business 6,732,ffi feet. Orders on hand at the end of the week totaled 35.7o7,ffi feet.

The Northwestern Pacific Railroad has been blocked by slides since January 31 at Kekawaka, between Willits and

South Fork. The ments by boat and Redwood mills have been making shiptruck since that date.

Rebuilding of the property damage in the Southern California storm area is under way. The first demand for building materials will be for temporary improvements which will later have to be replaced with permanent structures.

The trade reports many inquiries, and they are figuring on many new jobs. With the return of favorable weather conditions, the market is showing more activity.

Cargo arrivals at Los Angeles harbor for the week ended March 12 totaled 13,427,W feet, a decrease of 5,000,000 feet from the previous week.

Los Angeles ranked second in building among the cities of the nation with the largest permit valuation for the. month of February with a total of $4,153,000. San Francisco was in eleventh place with a total of $768,000.

As we go to press on March 14, there is another tie-up on the the Los Angeles harbor waterfront.

The trouble centers around the loading and unloading by longshoremen of merchandise to and from freight cars and vessels by means of a lift or miniature mechanical elevator. Longshoremen maintain that use of the lift deprives car men and warehousemen of jobs. The employers state that it has been the practice of longshoremen to employ the lift in unloading vessels.

The longshoremen and warehousemen have refused to submit the issue to arbitration, and on the morning of March 14 the Waterfront Employers' Association of Southern California suspended relations with both groups.

Lumber on the docks is being shipped out as usual.

Copicq 25

cech.

Vagabond Editorials

By Jack Dionne

Don't hnow the author of the following, but I got a grin out of it:

"I have led a good life, full of peace and quiet, I shall have an old age, full of rum and riot. I have been a good boy, wed to peace and study, I shall have an old age, ribald, coarse, and bloody. I have been a nice boy, done what was expected, I shall be an old bum, loved but unrespected." ***

We celebrated the birthday of George Washington the other day. One thing they could never accuse the Father of Our Country of, was egotism. He kept a very careful diary of his life's doings, and failed even to mention that he was elected President of the United States. Things have certainly changed since those days, haven't they?

***

ft is related of President Coolidge that when Rupert Hughes' book which told such devastating things about Washington was first issued, a friend brought the book to Coolidge and expatiated loudly on the alleged revelations contained therein. Whereupon Coolidge dryly remarked: "I notice the Washington monument is still standing." The fact that Washington was a very human fellow never hurt his memory with me. I like human beings, and am strongly suspicious of those who are otherwise. ***

It might be well at this time to recall just a few of the mighty words of wisdorn and of prophecy that Washington uttered. In his farewell address he said: "The disorders and miseries which result, gradually incline the minds of men to seek security and repose in the absolute power of the individual, and sooner or later the chief of some prevailing faction, more able or fortunate than his competitors, turns this disposition to the purposes of his own elevation and the ruin of public liberty." Look about you to. day, at home and abroad, and see if Washington was not gifted with the power of prophecy.

rn time of trouble ""u. url"rl"r, worlds of peopte turn to the Scripture. I approve of that. But they dig out impressions of physical things too often, rather than spiritual uplift. They go "seeking signs," and signs are easy to find in such a book. You can translate so much of the ambiguous parts of the Bible to suit yourself. Ever since I can remember Biblical students have been predicting "the end

of the world." Right'now there is a lot of that going on. Bible students can show you that world conditions today are clearly predicted in the Bible, and that we are once again close to the final brink. I have had that pulled on me a lot of times lately, and I gather from my reading that the same thing prevails generally.

*r<*

I have never been able to sell myself even partially on that line of thinking. To each man there will come some day the end of his world. But this sphore on which we live -oll€ of countless trillions of such spheres in the physical universe-will probably go on for quite some time to come. A colored boy who fell four stories on his head declared it to be his conviction that the earth is amazingly sound and solid, and I incline to agree with him. :1. ,fi :t

What I'm looking forward to is not the end of the world, but the end of depression. We used to erroneously refer to the depression of 1929 as the "floover Depression." Since it was a world-wide and not just a national condition, it is apparent that we were giving the then President too much credit. But today we have a nice new depression that is all our own. It is essentially ours because "we planned it that way." It was conceived in ignorance and brought forth in arrogance, was this nice little depression we aro wrestling with right ro*.*

*

You won't learn these facts in any of the fireside chats, but one out of every five children in the city of New York today is on some form of relief, and the number grows at the rate of five thousand weekly. We are told officially that the business barometer is still falling, but are cheered by the statement that the rate of decline has materially lessened. We are further cheered when we are told that business is to have another "breathing spell" for nine months. No more anti-business legislation for that long. Isn't that charming? Some day the grip of politics on the throat of business is going to be loosened PERMANENTLY, and then, and not until then, are we going to get well. The grip of politics on the throat of business is the cause of all our troubles.

Again r must give a ;, -rr *an"

,orrrrru back of vicePresident Garner. He was offered one thousand dollars a (Continued on Page 8)

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'W-eyerhaeuser 4 -Square ENDLESS LUMBER with both ends and edges tongued and grooved saves time, labor, waste and money lor the builder. Helps the owner get a better, stronger building, faster and lor less.

ENDLESS LUMBER comes in sheathing, siding,

lining and ceiling patterns-a modern, improved product '{nd you can seLL it f or almnst euery iob! 5t7o ol the average larm building can be built with ENDLESS LUMBER.

This product possesses advantages which develop volume sales quickly. Its exclusive building Ieatures enable you to avoid price competition and realize a legitimate profit on every sale. Get the details. LJse the convenient coupon.

(Continued from Page 6)

week for a short radio address. He declined saying: "John Garner is not worth any part of one thousand a week and the Vice-Presidency of the United States is not for sale." George Washington would have loved him for that. And isn't he different?

{<,**

There ARE both cheerful and uncheerful things coming out of Washington. It is apparent that the wage and hour bill vvill not pass. The pressure of the administration that was behind it, has apparently been withdrawn. That cheers business somewhat. The new tax bill before Congress, however, is nothing like business had hoped for. It is more of a gesture than a real help to business. The government reorganization bill as it now stands has been considerably modified from its administration form, but would still give business cold chills if it passed. It would give the chief executive life and death powers over the Federal Trade Commission and all such federal agencies. It would NOT be a money saver; would increase present expenses, in fact. But it is likely to go through.

*!N.*

Two amazing things happened in Congress recently. Two outstanding citizens crashed the headlines with their testimony before Congressional committees, Joseph Kennedy and Bernard Baruch, both close friends and supposed advisers of the President. Baruch told the Committee that he was forced to admit that government policies were responsible for the present business slump. And Kennedy, just appointed to the Court of St. James, fairly fayed Madame Perkins regarding labor. "Time" magazine reported that his remarks on the subject were "hardly printable." He was opposing her attitude toward labor conditions on American ships. He is knorwn to have remarked at one time that he wouldn't let one of his family sail on an American ship because of the labor situation in the maritime unions. And he was the highly respected Chairman of the Maritime Commission when he said it.

***

As Mr. Roosevelt's close friend and most trusted lieutenant, this flare-up of Kennedy's was sensational. Business generally has withheld its opinion of Madame Perkins largely because of her sex, but Mr. Kennedy voiced its opinion very nicely.

***

Baruch made many suggestions for ending the present business slump, and then said: "Of course, all this depends on our national policy. If it remains what recently it has appeared to be, there is no hope for re-employment and substantial recovery. If it could be changed I believe that we would have a rapid and immediate rise in all economic indexes. I say with regret, but I would be less than candid if I failed to express my opinion that unemployment now

to anything that business could or should do."

*rf,f

B. C. Forbes, business student, in a speech to the University of Georgia, called the attention of the world to the accomplishments of the United States during the "hgrse and buggy" days that were so much vilified in recent years. He said: "America became the most wealthy, the most prosperous nation on the face of the earth. Our standards of living became the envy of the world. Americans became owners of 8O per cent of the world's motor cars, 6O per cent of the world's telephones, and most of the world's radios. Americans rolled up savings of. 24,500 million dollars, owned by 44,500,00O depositors, representing one and one-half savings accounts for each family in the country. No fewer than 64,000,000 Americans were able to purchase life insurance protection to the amount of $110,00O,000,fi)O. We accumulated two-thirds of civilization's banking resources, and about half of the world's gold. The purchasing polver of our 130 million people became greater than that of the 500 million inhabitants of Europe. Nowhere else on earth were so many families able to send their children to college. We convey no fewer than three million children to school in busses daily. The rank and file of Americans are able to indulge in more home and foreign travel than any other nationals on the face of the globe. Daily, 12,500,000 people attend the movies. More Americans own homes than any other nationality. Not only do 100 million Americans live in electrically-lighted homes, but such commonplace comforts as domestic refrigeration, washing machines, vacuum cleaners and other home labor-saving devices are beyond the reach of ordinary families throughout the rest of the world. The working classes here have the greatest average income of any people, work the shortest hours, wear better clothes and eat better food than the inhabitants of any other country." ***

Yes, Sir, this was the most prosperous country on earth when the depression of '29 came along. The laboring classes in this country were better fixed than the middle classes of other countries. Boy, but those horse and buggy days were good days ! I am praying hopefully for their return.

USES EDITORIAL IN SERMON

If you have any extra copies of your February 15 issue, please send me one. Check for $0.25 enclosed. Mr. Dionne's editorial was so interesting that I showed it to a preacher friend, who used it in his next sermon, and then did not return it to me. I don't blame him.

Fred Lemmon, Manager, Vina, California, Yard, The Diamond Match Company

is traceable more directly to government policy than

IT CAl{ HAPPE]I TO YOU!

GROWI]IG DEilAlIII FOR WI|TTA]IIZED IU}IBER * IS BRIlIGIlIG IIEALERS EXTRA PR(|TIT

In all parts of the country lumber yards are making extra profits by pushing Wolmanized Lumber. Big industries first recognized and sought its advantages, now the ordinary home owner wants its tested protection. Volrnanized Lumber is sold through regular trade channels. You

DO YOU TIE IN?

Hereos how a Portland, Oregon, retgiler tells the public he eellg Wolmanized Lumber. He benefits from the advertising in magazines which reach home ownere, architecte, buildere, by the thousande. Tell the publicyouoll attract more proa. pective custonerg!

can get it in straight or mixed car' loads from the stocks of well-known producers. Fourteen treating plants are located to serve all territorieg. Find out about it; write to AMERICAN LUMBER & TREATING COMPANY, l40B Old Colony Building' Chicago.

WOLVIANI ZED LUMBER

YOU CAN SELL Wolmanized Lumber for houeee like this! 'Wolmanized Lumber ueed for sills. ioists. and eubfloore Drolecta this Houeton home from decav and termite damage. The extra-cogt is probably leei rhan 2/6 on the total investment. L"uciue E. O'Bauion,Dallas, was the a".hit.ct.

YES. it'e 'Wolmanized Lumber. This 4000'foot water line acrose Lake Aberdeen, Vaehington, is made of the material which resiete decay anil termites. Even with water ineide end out' the Wolman Salte preserv' ative won't leach!

INDUSTRY KNOWS! Theee immenee vomit stacks for a paper mill are being constructed of Wolmanized ^ Lumber. becaueJ the engineere wanted a material that would endure. W6lmanized Lumber ie clean, paintable, eaey to handle.

Property Damage in Storm Area Large

The estimated damage to private and public property in the five Southern California counties affected, due to one of the most destructive storms in its history, has been placed at over $40,000,000. The loss of life is reported at about one hundred.

The total rainfall for the four-day storm, February 28 to March 3, as reported by the U. S. Weather Bureau at Los Angeles, was 11.06 inches

Many bridges were damaged or destroyed, miles of highway were washed out, and hundreds of houses and other buildings were wholly or partially destroyed.

Public and private property damage in the Los Angeles coastal area has been estimated at over $15,000,000, and within the city limits of Los Angeles it is reported as approximately $5,000,000. Property and equipment loss to the Los Angeles Department of Water and Power is reported at $3,000,000.

Estimated costs of reconstruction and repair of roads, bridges and culverts in the unincorporated Los Angeles area are placed at about $2,000,000.

The cost of reconstruction and repair of state highways in the storm area is estimated at about $4,00O,00O.

The damage in San Bernardino county is reported at

about $8,000,000, including nearly $3,000,000 for rebuilding public works and highways.

In the other counties the loss has been estimated as follows: Orange county, more than $3,000,000; Ventura county, over $2,00O,00O; and Riverside cottnty, about $500,000.

The loss to the railroads, due to bridges and tracks washed out, is estimated to be around $3,000,000.

It is reported that the damage to private property has been placed as high as $2,000,000. Hundreds of houses were inundated, many being wholly or partially destroyed. In the Los Angeles area about 1,50O houses and other buildings were reported damaged at a loss of $350,000. Over 1,@0 houses were reported to be partially damaged or destroyed in Orange County. Several hundred cabins and houses in the mountain canyon resorts were reported damaged or lost. Landslides did considerable damage to hillside homes.

BACK FROM BUSINESS TRIP

P. M. (Pete) Cowbrough, sales manager, Meadow Valley Lumber Co., Spanish Ranch, Plumas Co., has returned to the mill from a business trip tq San Francisco and Los Angeles.

ZITEMIPK Dc Luxe ofrers you a the three-way sales advantages of COLOR, INSITLATION, and NOISE-QUIETING in one materidl Factory-finished in ash, coral, cream, greerr, walnut, and white. Sell Temlok De Luxe for either new construction

or remodeling-for residential, commercial, or public buildings.

Write for comDlete infomtion about Amrtrong'r TemloL De Lue, and rmplcs, to Armrtrorg CorL Productr Company, Building Mataialr Divirion, 1008 Coacord Strect, tencastcr. Pennsylvmia.

nlrU000

stucco-the kind that is enduringly beautiful' maintain-buildr burinecr for an ever-growing market for weather-proof and economical to the stucco conEactor by creating

stucco home!.

Flere are a fer+' of the rulea that inrure a good job:

o There 6ould be a rigid, well.framed tcucture to afiord a good bara

Non-corrosive fashing ohoutd be used ovet door heads, under cillr and at other pointr of poesible moisture eccers . rein' forcemecrt should be properly embedded in mortar. And PORTLAND CEMENT ctucco mixed, applied and cured accordi.g to approved methode, should be uced for all coats. Our irPlasterers Manualtt coveting stucco 'practice will be sent to conttacto$ on reque3L

PORTTA]ID

GETIE]IT ASS|IGIIII(III

De7rt. !3b-24, 816 Wet Fifth St., Loa Angeles' Calif.

A National Organization to lmprove and Extend the Uses of Concrete

Los Angcles Leadg in Pacific Coast Building During February

Although the Pacific Coast showed an increase of 8.7 per. cent in February 1938 over February 1937, activity recorded a decline of 5.8 percent, according to 'Western Monthly Building Survey, prepared by H. R. Baker & Co., California investment banking firm.

Permits from the 86 leading Pacific Coast cities totaled $15,918,9CI in February 1938 compared with $14,636,451 in the same month last year. A total of 8268 permits were issued last month compared with 8437 in the same month last year. California reported a total of.91t,523,234 in building permits in February compared with $t2,241,124 in February 1937. Idaho, 'New Mexico, Oregon, Washington, Wyoming and British Columbia showed increases in building activity, while decreases were reported by Arizona, Colorado, Montana, Nevada and Utah.

25 Pacific Coast cities which showed the largest volume of permits in February recorded a total of $13,117,384, which was an increase over both the preceding month and the same month last year. In January these same cities reported a total of $12,959,353 and in February 1937 amounted to $10,978,195.

Los Angeles again ranked first with $4,I53,n2. Seattle advanced from ninth to second place, with a total of $1,150,470. San Francisco retained third position and was followed by Salem, Long Beach, Sacramento, San Diego, Ontario, Vancouver, B. C. and Portland, all of which had more than $400,000 in permits. Other cities in the first 25 included in their respective order: Oakland, Glendale, San Jose, Spokane, Fresno, Pasadena, Beverly Hills, Santa l{onica, Bakersfield, Alhambra, Burbank, Tacoma, Pomona. Victoria, B. C. and San Mateo.

The following cities showed increases over both the preceding month and the same month last year: Seattle, Salem, Sacramento, Ontario, Vancouver, B. C., San Jose, Spokane, Fresno, Pasadena, Tacoma, Pomona, and Victoria.

Those which showed an increase in February over Jannary but not February, 1937, were San Diego, Portland, Santa Monica, Alhambra and San Mateo. The following cities showed increases in February, 1938, over February, 1937,but not January, 1938: Los Angeles, Long Beach and Bakersfield.

Salem, Ontario, Tacoma, Victoria, San Mateo and Pasadena were added to the ranking group of 25 cities during the month.

Klamath Falls and Salem both had sizable increases in permits, due to exceptionally large building projects, Klamath Falls having a $100,000 addition to its high school included in its permits during the month.

L. H. STANTON ON EASTERN SELLING TRIP

LeRoy H. Stanton, president of E. J. Stanton & Son. Los Angeles, left home February 4th for a seven weeks' trip through the lumber buying districts of the North, East, and South. His particular effort on this trip will be exploiting his new line of Philippine Mahogany. He will 'cover the hardwood using sections of the country before returning home.

"Pcul Bunycn'a" CALIFORNIA PINES

Solt Ponderosc

Sugcn Pine

II'MBEB CI'T STOCT MOI'LDING PLYWOOD

The IIISTALLATIOI|

is whct the builder buys. He pcys lor matericl PLUS lcrbor. He wcmts good cppetrrcnce, low upkeep <rnd lcrvorqble lirst cost.

The lcct thct "Pcul Bunycn's" CAUFORMA PINES cre so widely used lor first clcrss doors is c recomrnendation for the doors qnd for the pines.

These doors ccn be hung with the minimum eflort cnrd time. They hold their shcrpe, tcke pcrints economicclly cnd give lcrsting sctisfqction.

THE RED RIVER LUMBER CO.

TRADT

MILL, FACTORIES AND GENERAL SALES

wEsTwooD, CALIFORNTA

LOS ANGELES

Saler Oficc: 715 Veaern P, aci6c Bldg, fOJf So. Brordwry

Verehou*: L. C. L. Vholerder To2 E. Struroa Ava SAfl FRr{NCISCO

Sdcr O{Ece: 315 Moarednoc& Buildiag

OAKLAND

MY FAVORITE STORIES >

Bv Jock 'Dionne

Ag" not guarant€ed---Some I have told ior 20 years---Somc less

He \(/as Talking Direct to Headquarters

From the Literary Digest comes the best story I have heard or read lately.

Little Johnnie was kneeling at his mother's knee, saying his evening prayers aloud. His voice sank low. His mother

llluminated Housc Numbers Sold by Many Dealers

Every lumber dealer who sells illuminated house numbers deserves a pat on the back from every individual who has ever looked for a house number on an average residential street. either from the seat of an automobile or on foot.

Many lumber dealers all over the country are making a little extra profit b)' handling this useful side line, and making nerv friends by introducing to them an inexpensive article of such utility.

Illuminated house numbers of both the built-in type and surface type are manufactured by Dura Steel Products Company, 242t East 8th Street, Los Angeles.

Standard finish of the built-in type is Old Iron, but it can also be supplied in bronze finish or polished brass. Numbers can be ordered after installation.

The surface type is an illuminated house number to be placed on the surface (not built-in). This is the same design as the built-in type but face and receptacle are cast aluminum.

BACK ON JOB

Dee Essley. Elliott Bay Sales Co., Los Angeles, is back at n'ork after a bout with the flu.

Shevlin Pine

said:

"Johnnie, I can't hear you."

And Johnnie answered firmly: "Mother, I wasn't talking to you."

Changes in Sales Organization

Chicago, March S,-Changes in the sales organization of The Celotex Corporation have been announced by Harold A. Knapp, general sales manager.

Lee Bartholomew, since 1934 manager of the Cleveland division, has been made assistant general sales manager with headquarters in Chicago. His place is being taken by George J. Dinges, who was assistant manager of the New Orleans division.

Mr. Bartholomew joined Celotex as salesman in 1931. having previously been Eastern sales manager for I. F. Laucks, Inc., manufacturing chemists. He is a graduate of the lJniversity of Oregon and for six years was engaged in the retail lumber business in Oregon and Washington.

Mr. Dinges has been with Celotex since 1931, first as a salesman and more recently as assistant division manag'er, New Orleans. Before 1931, he was sales engineer for the American Radiator Company.

RETURNS FROM COAST VISIT

Geo. J. Silbernagel, wholesale lumberman of Chicago, left Los Angeles March 11 for his home after spending some time rvith friends and relatives in Southern California. He also visited Seattle on business.

Snowbound Travelers Have Good Time

In a letter to The California Lumber Merchant, Wendell Robie, Auburn Lumber Company, Auburn, Calif., nationally knorvn authority on the sport and pastime of skiing, comments humorously on an item in a recent issue telling of a lumber salesman being marooned at Herstle Jones' Rainbow Tavern near Truckee during a February storm. His letter concludes: "How about the advantages of a good little snorv-marooning vacation for those high blood-pressure lumbermen who by now may find the Canal trip and Habana monotonous from repetition ?"

Mr. Robie enclosed an editorial from the California Ski News, official organ of the California Ski Association, published at Auburn. The editorial states that more than 5,000 people enjoyed the winter sports along the Donner trail on Sunday, February N, and also refers to the many reports heard of the "privations" undergone by news reel men, traveling salesmen and others at Rainbow Tavern, and reads in part as follows:

"The crux of the whole thing is that they were marooned in one of the most luxurious marooning places on the Donner Trail. With its spacious lobby, its cheerful bar, its warm, comfortable rooms, its beauty rest mattresses, its wonderful meals and that Virginia baked ham for which Herstle is famous, this band of maroonists watched the ever descending flakes pile higher and higher while they suffered around the bar before the cheerful open fire.

"Our words are absolutely inadequate to describe the stories of this suffering or to picture a more desolate strain upon their reason than all that befell this Donner Party of 1938. When it came time for them to be rescued by the Greenrvood of today-the state highway maintenance department, it was only with a shoe horn that they were able to get out of the doors of Rainbow Tavern so great had grown their middles. They were loaded bodily into trucks and hauled away from the scene of their suffering, and as the broad reaches of the Sacramento and San Joaquin Valleys burst upon their sunken orbs the ghost of General Sutter arose out of the setting sun and welcomed them back again into the civilization of today. What's that?"

California Consetvation \Veek

California Conservation Week, dedicated to the preservation of valuable natural resources in the form of soil, forests, water, wildlife, native flora and recreation areas, began March 7 with statewide observances of Arbor Day and Luther Burbank's birthday. For the fourth consecutive year California schools, civic organizations, public agencies and individuals ioined in a campaign during the week of March 7-74, to stimulate greater conservation education and activity.

Governor Frank F. Merriam expressed the full meaning of California Conservation Week in his recent public message which read in part: "We must all unite in formulating public opinion which will make us all cognizant ol the importance of our part in helping to prevent forest fires, to adopt measures to protect the fertility of the soil from erosion and to conserve our vast water resources.tt

ffiffiffi

The decler who stocks VEIO HighEcrly-Strength Portlcrnd CEMENT is in cr position to serve customers when the service is most keenlY qppreciated.

Concrete work must often be done in qn industriol plcnt without interfering with production. There is a mqchine foundotion to be built, o floor to be laid, cr drivewcry or looding plcrtform to be repqired in the shortest time possible. Around homes ond public buildings, clso, similcr emergencies qrise.

And VELO is mony types reody for use forms con be

THE emergency cement. In of work it mokes concrete within 24 hours. Foundation stripped in 48 hours or less. Being extremely plostic, VELO mqkes qn eosy mix crnd o dense, wotertight concrete. Its finol strength meets the highest stqndqrds for Portlcnd cement.

Recomrnend VELO without quolificcrtions crnd keep it in stock for customers' emergencies.!

Simplicity in Salesmanship

By Jack Dionne

I heard a very clever salee talker recently make THIS statement!

ttl used to thinl t{rat the fundamental rule of salesmanship-the A.B-C of selling-was (Always Be Cleverr' but I have decided that this A-B-C stands for tAlways Be Simple'instead."

And he went on to say that he believed tte three most impottant fundamentals of ssl[ing arF BE SIMPLE BE COIYVINCING BE CONCLUSIVE.

Bccause in fact, evetyday salesmanship in its practical application is NOT an art, NOT a science, NOT a modern -.gic of any eort, but io rimply the ability to do the following very commonplace things:

l-Call on arr many prospective buyeru as possible.

2-Know what you have to sell in terms of FIIS needs and desires.

3-Meet each prospec smiling, and with dignity, shake hands firmly, look him square in the eye, and tell your story of what you want to do for him, directln interestingln convincingly, conclusivelp

The FIRST of these three fundamentals is equd in importance to BOTH of the otfiers. There is no substitute for hard work in salesmanship. Abaolutely none. More salesmen fail of succe$ becauce they fail to t'expooe themselvestt to a sufrcient number of orders, than fail for any other particular reason. They lac& the enthusiasm to keep on going, keep on calling keep on smiling, and keep on telling that interesting story of theirs to a sufrcient number of people who might reasonably be expected to buy.

The history of every big corporation that has given the problem a genuine test, shows that beyond a doubt, regardless of who you are or what you are rying to sell, THE MORE PEOPLE YOU OFFER YOUR PROPOSITION TO THE LARGER NUMBER OF SALES YOU WILL MAKE. No doubt on earth about it. There is somet{ring in the idea of esiling a man on a golf courEe. Most of us have done it. There is more than one method of selling, and all the good roads must be followed. But when it comes right down to the business of. evetyday selling of goods, commodities, or services, t{re three fundamentals here mentioned may well be followed:

BE SIMPLE-BE CONVINCING-BE CONCLUSIVE.

And BE those three things to just as many prospects as possible.

Lumber Freight Rate Increased 5 Per Cent

The Interstate Commerce Commission granted the railroads a 5 pe rcent increase in freight rates on lumber, shingles, lath and other articles taking lumber rates on March 8.

The Commission granted a general increase of 10 per cent with these exceptions: agricultural products other than tropical fruit, animals and animal products (horses and mules not included), lumber, shingles, lath and other articles taking lumber rates, cotton seed oil and vegetable oils, linseed oil. An increase of 5 per cent was granted on these commodities.

Anthracite coal, an increase of 10 cents per ton.

Bituminous coal, lignite, coke and iron ore were exempted from any increase.

The Commission said the railroads could apply the new rates on ten days' notice, but must put them into effect by July 1.

The railroads had asked for a general 15 per cent freight increase.

APPOINTED SALES MANAGER

P. J. Van Oosting was recently made sales manager of E. J. Stanton & Son, Los Angeles. He has been with this firm in various capacities for 15 years.

CONGRATULATIONS

Mr. and Mrs. H. A. Browning are receiving congratulations on the birth of a daughter, Brenda Lou, born on Febraary fr. Mr. Browning is president of the Browning Lumber Co., Los Angeles.

State Directors to Meet

The annual business meeting of the rnembers of the California Retail Lumbermen's Association will be held in connection with the meeting of the board of directors of the Association, scheduled to be held at the Hotel Californian, Fresno, at luncheon on Saturday, March 26, at noon.

New officers will be elected at the meeting, as provided by the new constitution and by-laws; progress of the Association in tlre past year u'ill be reviewed and plans will be made for the {uture. Activities of the National Association will be reported upon by F. Dean Prescott, California member of the executive committee.

Reservations should be sent to the acting secretary, A. D. Davis, 326 West Third Street, Los Angeles.

Club No. 39 to Hear About Housing Act

J. O. Davis, newly appointed District Federal Housing Administrator for Northern California, will be the guest speaker at the dinner meeting of East Bay Hoo Hoo Club to be held at the Athens Athletic Club, Oakland, on Monday, IVIarch ?l at 6:j0 p:m.

Mr. Davis has just returned from Washington, D. C., with all the latest information on the Housing Act. His topic will be "The New FHA 90 Per cent Insured Mortgage Plan." Any and all questions will be fully answered by an expert who will accompany the speaker.

IfO WEATHER GAN HARM THIS SIDING

Fir HARBORSIDE Redwood

THE SUPER .ftTA,TTrcM, PLYWOOD SIDING

BEAIJTIFIJLECONOMICALEFFICIENTPERITANENI

\Dry cmd ready to cpply-Will not shrink, swell, curl or split.

Direc-tion oI lqce grain optioncrl-Double lcrp on crll edges, cssuring tight ioint Quictrly crpplied with lewer nails. No sccnl ioints lo mqke. Where used on e/s" plywood shecthing eliminctes pqper cnd gives linest weatherprootness.

Hf,EBONSIDE IN EITIIER FIB OB NEDWOOD

New BALSAM-WOOL is the Yearos BIGGEST Insulation News for Lumber Dealers-

Todoy, Bo.lso.m-Wooi SEALED Insulotion offers you the greotest soles advantoges ever brought to the lumber deoler by ony form of insulotion! For iodoy there's e- new, improved Bolsom-Wool-a product combining oll the outsionding Bolsom-Wool feotures with o NEW method of applicotion thot cuts opplicotion costs os much os 509i;. These substontiol sovinqs to your customers ore due to the new Bolsom-Wool Spocer Flonge* ond Fibre Cleots qssuring eosier, foster, more secure opplicoiion thon ever before.

Whot other insulotion offers the lumber deoler such o powerful, new aid in building up his insulotion volume ond profits? Stort NOW to get o bigger shqre of insulotion business with the new, improved Bolsom-Wool!

'Patent Pendiag

What Do These New Balsam-Illficol Sales Advantagfes Mean to You, Mr. Lumber Dea1er?

-THEY MEAN

{oster soles to customers becouse of the most convincing sotres orgument ever presented: o reduced price fior o. better product.

_THEY MEAN

greoier co-operotion from corpenters ond contrcrctors, becouse of the new eo.se with which Bolsom-Wool SEALED Insulotion is opplied.

-THEY MEAN

the SURE woy to insulote-guoronteed oir spaces on both sides o{ ihe Bolscrm-Wooi-positive opplicotion-still higher efficiencY.

-THEY MEAN

increosed opportunity to combot compeiition. ONLY LUMBER DEALERS CAN SELL BALSAM. WOOL. More thon ever, your profits ore sofeguorded from unscrupulous competitive meihods.

SPRING

By Henry Timrod

Spring, with that nameless pathos in the air

Which dwells with all things fair, , Spring, with her golden suns and silver rain, Is with us once again.

MY SYMPHONY

By William Henry Channing

To live content with small means; to seek elegance rather than luxury, and refinement rather than fashion; to be worthy, not respectable, and wealthy, not rich; to study hard, think quietly, talk gently, act frankly; to listen to stars and birds, to babes and sages, with open heart; to bear all cheerfully, do all bravely, await occasions, hurry never. In a word, to let the spiritual, unbidden and unconscious, grow up through the common. This is to be my symphony.

WHEN HE GOT IT

IIim: "Well, I suppose you're plenty angry because I came home with this black eye last night."

Her (sweetly): "Not at all, dear. You may not remember it, but when you came home you didn't have that black eye.tt

SPRING ODE

By Don Marquis

Fill me with sassafras, nurse, And juniper juice !

Let me see if I'm still any use !

For I want to be young, and to sing again, Sing again, sing again !

Middle age is a curse !

Intellect is invisible to the man who has none.

-Schopenhauer.

If you have to keep reminding yourself of a thing, perhaps it isn't so.

-Christopher Morley.

A SONG THE GRASS SINGS

By Charles G. Blanden

The violet is much too shy, The rose too little so; I think I'll ask the buttercup If I may be her beau.

When winds Bo bI, I'll nod to her And she will nod to me, And I will kiss her on the cheek As gently as may be.

And when the mower cuts us down, Together we will pass, I smiling at the buttercup, She smiling at the grass.

THE CORRECT DEFINITION

Mistress: How is your husband, Martha?

Martha: He's ve'y po'ly, ma'am, ve'y po'ly; he's got exclamatory rheumatism.

Mistress: You mean inflammatory, Martha, exclamatory means to cry out.

Martha: Yes, ma'am, dat's what 'tis, he hollers all de time.

A creditor is worse than a master; for a master owns only your person, a creditor owns your dignity, and can belabour that.

-Victor Hugo.

LAY OF ANCIENT ROME

Oh, the Roman was a rogue, He erat was, you bettum; He ran his automobilus And smoked his cigarettum. He wore a diamond studibus And elegant cravattum, A maxima cum laude shirt, And such a stylish hattum.

-Thomas R. Ybarra.

\|fill

Conduct Home Repair and Building Programs Under Revised FHA Plan

Washington, D. C., I\Iarch S.-Citizens in approximately 3500 cities and towns in every state have accepted chairmanships of Better Housing Committees to conduct home repair and residential construction programs in the coming months under the revised provisions of the Federal Housing Administration plan, it was announced today by Administrator Stewart McDonald.

All of these chairmen acted in the same capacity in the home improvement programs conducted under FHA sponsorship several years ago throughout the country which resulted in millions of dollars in repairs, alterations and additions to homes, Mr. McDonald said. When the programs are in full swing, it is anticipated that more than 5,000 local chairmen will have accepted the responsibility for their organization and leadership.

While the new provisions of the Property Improvement Credit Plan and home financing programs under FHA's Mutual Mortgage Insurance system have been law only a few weeks, a national set-up of local Better Housing Committees is now virtually perfected. In fact, a number of local units have already begun operations.

The local Better Housing Committees will work closely with the 67 state and district insuring offices of the Federal Housing Administration, Mr. McDonald said. Complete assistance in the matter of specific details on the Property fmprovement Credit Plan of FHA and its home buying provisions under the Mutual Mortgage Insurance system will be given by representatives of such State and District FHA offices.

A manual, "suggestions for Committee Organization and Procedure" is now being prepared by the Federal Housing Administration here for use by local Better Housing Committees and will be distributed soon, Mr. McDonald said' Other literature on the program will be furnished Committee heads by the State and District FHA offices.

Local meetings of financial institution representatives, real estate men, builders, contractors, architects and others in the home repair and construction business will be held, at which details of the community programs will be explained.

JONES HARDWOOD CO. MOVED

Jones Hardwood Company recently moved to new and larger quarters at 1'101 Potrero Avenue, San Francisco. Their new telephone number is VAlencia 420O.

Io Cli-or, Colorodo, twenty degrees below zero is a regulor winler lenperoture. And it often snows in luly. So when Climor Molybdeaum built 125 homes lor. employeee lqst gum' ner they used the begt noteriol*-aad thay used Sileatite wiadowa.

Ernil Neeriag, Clinax orchitect, proises Silentite highly. He 8oy8, "I\re hqve aot touched o siagle one oI these windowa giace instollotiotr-lher€ ia procticolly no cir inliltrqtion-we Iormerly uged metol windowe and ftomes but coadeneolion ond frogt lormed on lhem, woter roa on etools oad wolls, point did not stoy on ihem. We hove not hod thig trouble with the wood Sileutite."

Aaolher vote ol conlidence to Silentte--onother coae oI fine perlormouce under unusuol condifions! Dust stormr, floods arod nountoin blizzord+-they're all olile io Silentite!

Window perlorno.ce like thie is unuguol! Yel rough beotmeul ig qll in c doy's worh to Silentite. And thoi's why Silentite is Americo'g laeleet selling modern wiadow-why it's the besl woodworl sqleamon Curtis deolers hove-ond why it'a so eoay lo s€ll Sileatite to Mr. and Mrs' Americo lor their aew horneg.

Get lull detoils oa Silentite wiadowg ond other Curtis woodwort. Iuet uge the coupon.

CURTIS COTIPANIES SERVICE BUREAU

Drpr. CL.3 cUNtoN, towA

And Othct Curtis Prcducft-siLBur! ch*mcni Window E:tcrior qad laterlor Dorr Ftqncg

Trim Ealrorcer Moldtug Ponel Worl Kitcf,er Cobiaetr Cqbiret Worh Moatch Stqirrqyr Shuften Screear Ston Doorr oad Wiadorr Goroge Dorr Mitcrtitc Door crd Wiadow Trin.

GURTIS COIIPAI{IES SERVICE BUREAU

Dept. CL 3, Clinton, Iowc

Plos srd me coaplele lulonotioa or Silea6te lrruloled Whdow. Ioa thc ner Sileatite Cornert fioa 1938 WoodworlStylor ICuiLKitcherCcbiaclr

JVqme--Addtess

Coast Counties Lumbermen's Club Holds Annual Meeting

The officers of the Coast Counties Lumbermen's Club were reelected at the annual business meeting of the club held at the Resetar Hotel, Watsonville, on Friday, March 4. Fifty-six members attended.

A resolution to amend the by-laws with respect to the number of directors having been first adopted the following members were elected to serve as directors :

Two years: Fred L. Sayre, Sterling Lumber Company, Oakland; George N. L.y, Santa Cruz Lumber Company, Santa Cruz; James M. Heick, Hammond Lumber Company, Watsonville; J. O. Handley, M. J. Murphy, Inc., Carmel; Arthur C. Hayward, Homer T. Hayward Lumber Company, Salinas; J.H. Kirk, Southern Pacific Milling Company, San Luis Obispo; H. C. Grundell, pacific Coast Coal Company.

One year: Clifford C. Kelly, Gilroy Lumber Company, Gilroy; J. E. Norton, Norton-Phelps Lumber Company, Santa Cruz; Earle E. Johnson, Watsonville Lumber Company, Watsonville; Henry Hansen, Union Suppty Company, Monterey; L. M. Tynan, Tynan Lumber Company, Salinas; Thomas Hambey, Tom Hambey Lumber Company, Soledad.

At a meeting of the board of directors held immediately after the members' meeting, the following directors were elected officers for the ensuing year: President, J. O. Hand-

ley; vice-president, L. M. Tynan; treasurer, J. H. Kirk.

J. H. Kirk was elected for a two-year term to represent the Club on the California Lumbermen's Council.

J. O. Handley was elected to represent the Club on the board of directors of the California Retail Lumbermen's Association.

C. S. Tripler was re-appointed secretary.

Just before the business meeting the members listened to an enlightening exposition of the amended Federal Housing Act by Douglas S. Manuel, assistant director for the San Francisco district, Federal Housing Administration, and K. S. McBride, assistant vice-president in charge of FHA loans for the Bank of America at San Francisco.

At the conclusion of the addresses more than an hour was spent on questions and answers, and Mr. Manuel and Mr. McBride not only answered all the members' questions in the clearest possible manner, but questioned each other on various phases of the operation of the FHA and the banks, rvhich added much to the interest of the meeting.

EDITORIAL SHOULD BE BROADCAST

The last issue of your Lumber Merchant contained in your editorial a sermon that should be broadcast all over the United States. I believe that if the business men of today would follow your advice and conduct their business as outlined by you our trouble would be ended . I am always looking forward for the Lumber Merchant and its good sound advice to business men.

S. J. Hauge, Secretary-Manager, Redwood Empire Lumbermen's Club Santa Rosa, California

Steady Upturn in Building Since Signing of Amended NHA

Washington, D. C., March 6.-An indication of a steady upturn in home financing and construction activity throughout the country since the beginning of the year, especially since the signing of the amended National Housing Act on February 3, is shown by the records of the Federal Housing Administration, Administrator Stewart McDonald said today.

Business transacted during the week ending February 26 exceeded tl-rat of the corresponding week of last year.

"Our tabulations of mortgages selected for appraisal," Mr. McDonald said, "have consistently, throttghout the entire period of our operation, proved to be a very early barometer for forecasting home building activity. Various checks on this gauge have, r'vith signifrcant regularity, corroborated the trends shown in advance by our mortgageselected tabulations.

"Since January 1, 1938, mortgages selected for appraisal on one to four family dwellings have shown a consistent increase. This is illustrated by the following table:

PLYWOOD VENEERS WALLBOARD

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Therets a good reason

"It should be borne in mind," Mr. McDonald continued, "that virtually all of the properties represented in the above table are small single-family homes. These figures do not include large scale multi-family operations under Sections N7 and 210, nor do they include property improvement loans made unde Title I.

"Our preliminary reports on other phases of FHA operations are highly satisfactory but complete figures are not yet available. I may say, however, that since the signing of the amended Housing Act by President Roosevelt on February 3rd nearly $30,000,000 of large scale projects have been submitted to Washington headquarters for approval. A large additional number of these projects have been submitted to our district insuring offices in various parts of the country.

"Lending institutions have thirty days in which to report property improvement loans made under Title I. Up to this time only fragmentary reports have come in on this type of lending. We do know, however, that the lending institutions which did the bulk of the Title I business prior to last April have also signed up contracts to resume lending under that Title.

"There may be significance in the fact that the Federal Housing Administration has not been able to supply loan application blanks fast enough to meet the demands from lending institutions."

SNIDER RED (EDAR SHINGTES Make profitable Sa/es

Good roolg, trnd lherelore good shingler qre qn inportcnt pcrt ol building. Not only cs tr protection torn cll bn& ol weclher, but cs c prolection ton rotting trnd genercrl wetr. A good rool lcrid ol Snider Red Cedcr ahingler properly l<rid is good Ior lorty yecrs. To rell high qucli- ty products instille rerpect in your community-a vclucrble aaset lo cny bueiness. Stress, too, in aelling guclity roofs the becruty ol Snider ehirrglea--+uch q root crd& to tbe value ol cny building.

All sizes cnd grcdesNu-Cut Shakes

eatfunia 9nlzL 044iu/t

S]IIDER SALES GO.

Alvia N, Lolgrca Willred T, Cooper 2l0l CcI. gt. 2'134 Gctea St. Fillaore 6176 CApitol 1536 Sqn Frcacisco, Ccl. Lor Aagelcr, Ccl.

TERMINAL SALES BLDG. o PORTLAND, ORE

Cafifornia Buifding Permits for February

Southern California Lumbermen's Golf Tournament March 18

A big turnout is expected at the Southern California lumbermen's golf tournament to be held at the Virginia Country Club, Long Beach, Friday afternoon, March 18. Dinner will be served in the Club House in the evening, after which the prizes will be awarded to the winners in the various events. Music will be furnished during the dinner hour.

Stuart Smith, general chairman of the golf tournament, is being assisted by the following: Harry Graham, arrangements; Russell Gheen, prizes; Jack Thomas, handicaps; Ed Biggs, tickets, and Ed Martin, publicity.

Members of the lumber fraternity and allied industries who are visiting in Southern California are especially invited to attend. Lumbermen's Post, No. 403, is sponsoring the tournament.

Chairman Smith requests that you mail in your reservations as soon as possible.

HOBBS WALL MILL STARTS

Hobbs Wall & Company resumed operation of their mill at Crescent City March 1, after having been shut down for some time, and have already shipped considerable lumber to San Francisco and Los Angeles.

Lewis A. Godard, sales manager, reports that they are extending their railroad into a new block of Redwood timber which is among the finest in existence, an{ which will give them 20 years' additional cut.

WISCONSIN LUMBERMAN VISITS LOS ANGELES

W. D. Connor, Jr., Connor Lumber & Land Company, Marshfield, Wis., was a recent Los Angeles visitor where he called on some of the trade. Connor Lumber & Land Company operate mills at Laona, Wis., and Connorville, Mich., manufacturing Northern hardwoods, pine, hemlock, rock maple and birch flooring. The company is represented in the Los Angeles territory by the Whiteside Lumber Co.

SAN FRANCISCO VISITORS

Frank D. Butler, sales manager of the Thompson Lumber & Piling Co., Portland, was recently in San Francisco on a business and pleasure trip. He was accompanied by Nfrs. Butler.

Philippine filahogany

fuIost Economical of the Laxarioas Tropical Hardutoods. Especially for TRIM, FIXTURES, FURNITURE, BOATS

New booklet, giving helpful suggestions on use of Philippine Mahogeny in residential, commercial and institutional buildings, available to architects. Write Philippine Mehogany Manufacturers' Import Associetion,Ioc., Ul W. 7th St., I.os Angeles, Cel.

BAXCO CZC

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Termite and Decay Reairtant Fire Retardant

a a

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Tmting dealcr'e m lubcr-nill rL[- Dc[t!toudcLotnck lotr fm dsalc/r yard

AISO AVAILABLE FROM STOCKS IN OUR ALAMEDA, CALIF., YARD

Erclurive Saler Agent in California for WEST gOAAT WOOD PNESERYTNG CO. Seattlg Wash.

Ten

Years

Ago Today

ftles of The

California

From the Lumber Merchant, March 1 5, 1928

Lumbermen of the Pacific Northwest have been congratulated by Herbert Hoover, Secretary of Commerce, and W. M. Jardine, Secretary of Agriculture, on obtaining the services of Col. W. B. Greeley, Chief Forester of the United States, as secretary-manager of the West Coast Lumbermen's Association.

A series of photographs show the San Diego Hoo-Hoo members doing reforestation work on the watershed at Lake Morena, the San Diego municipal water system. About fifty partictipated in this work on Sunday, September 12, and over 1,000 Coulter pine seedlings were planted.

Eugene K. Sturgis, Oakland City Commissioner, was the speaker at the East Bay Hoo-Hoo Club meeting on February 24. President Clem Fraser presided at the meeting.

The annual meeting of the stockholders of the Wilson Lumber Company, La Jolla, was held on February 14 in the company's offices. Officers ele,cted for the year were: R. E. Davis, president; Ivan Rice, vice-president; Karl Kenyon, treasurer; William S. W. Low, secretary; C. R. Wilson, general manager and director; and MacArthur Gorton and H. E. Rhoads. directors.

Albert R. Israel, who has been a member of the West Coast Lumber Bureau's staff since January, 1927, resigned on March 1. For the past five months he has been on a special assignment for the Bureau in California. He will return to his former home in New Orleans where he will €ngage in business.

Extension of markets for their cement products will be started in Hawaii, according to officials of the Monolith Portland Cement Co. Capt. A. Bullock-Webster, special representative for the company, will spend several months directing the program of promotion and distribution of Monolith products in that territory, making his headquarters in Honolulu.

The Barr Lumber Company of Santa Ana celebrated its 50th anniversary in business on Tuesday evening, March 6, with a golden jubilee dinner at the Santa Ana Inn. The Barr Lumber Company, formerly the Griffith Lumber Co., was opened on March 6, 1878, under the management of A. C. Bowers. O. H. Barr purchased the Griffith Lumber Co. in 1921, and March 6 marked fifty years in business. A. C. Bowers, who managed the Griffith Lumber Co. yard for 43 consecutive years, was the guest of honor.

Hayward Lumber & Investment Co., Los Angeles, has completed plans for a new office building at its yard in Fallbrook. Oran Marshall is manager of the yard.

Ben Oslind, Oregon lumberman, made the inaugural flight over the Pickwick Stage System airplane route between Los Angeles and Seattle on March 2. A photograph shows Ben at Clover Field iust before the take-off.

Frank C. Kendall, manager of the retail department, Potlatch Lumber Company, Spokane, was elected president of the Western Retail Lumbermen's Association at the 25th annual convention held in Salt Lake City on February 23, 24 and, 25. He succeeded Robert M. Graham of Great Falls. Mont.

Cobbs & Mitchell Co. has installed burner at its Valsetz, Ore., plant.

"About 50 per cent of the lO20 lumber yards in California are located in Southern California," says Assistant Manager E. E. Bowe, of the Western Division Office of the National Lumber Manufacturers Association, in a recent report on retail yards. Most of the lumber sold in Southern California is received by boat at Los Angeles Harbor, in which city are about 10 per ,cent of the retailers of the state. Two-thirds of the state's lumber consumption is in Southern California, next important regions being San Francisco and San Joaquin Valley. Within a trucking radius of seventy miles of Los Angeles there are two and a half million persons, or one-third of the estimated population of the three Pacific Coast states. Mr. Bowe states.

Max Amelang, formerly of Miami, Ariz,, purchased W. R. Letton Lumber Co. vard at Montrose.

an SGfoot refuse the

This issue carries an article, "Overlooking Opportunities for Making Money in Plywood," by Chas. W. Buckner.

Jack Thomas, chairman of the Los Angeles Hoo-Hoo Golf Committee, appointed the following to act on the 1928 Golf Committee: A. L. (Gus) Hoover, Paul Hill, Roy Stanton. Ed Betts and A. L. Sailor.

The Peninsula Hoo-Hoo Club held its regular monthly meeting at the Gumwood Inn, Palo Alto, Monday evening, February 27. Professor E. C. Franklin of Stanford lJniversity addressed the meeting.

The Los Angeles Building Material Exhibit had its opening on February 23. Included in the displays were: The Red River Lumber Company; Cadwallader-Gibson Co.; Hammond Lumber Company; California Redwood Association; E.J.Stanton & Son; C.W.Bohnhoff; W. E. Cooper Lumber Co.; Western Hardwood Lumber Company; American Hardwood Co. ; and the California Panel & Veneer Co.

New Redwood Plywood

Beautiful plywood panels with veneer of California Redrvood have at last been perfected, and the process is now geared to a production basis. The process was invented and perfected by the Harbor Plywood Corporation of Hoaquim, Wash.

Redwood peeler logs from the Hammond Redwood Co,mpa.ny on Humboldt Bay, Calif., are transported to the Northwest plant where they are converted into Redwood plywood. Wood technologists, glue experts, and veneer men have long endeavored to make a Redwood plywood, and until the Harbor process was devel.oped the de,mands of architects, decorators, and designers of laminated panels of Redwood were unanswered. Now Redwood plywood is available to the lumber trade; panels as large as 5'xl2' are standard, and larger sizes are available on special order.

In this new plywood the cores and cross bands are usually made with veneers of Douglas fir, thereby capitalizing on the esthe'tic and service characteristics of both woods. However, all the veneer plies, including the core, cross bands and faces, may be ,of Redwood, the choice being optional with the buyer.

The-bonding agent used to weld the thin veneers of wood into giant panels is stronger than the wood itself. I't is insoluble even in boiling water, is highly vapor resistant and toxic to termites, all insects, and r'odents.

Due to the physical characteristics of Redwood, it was found necessary to give the peeler blocks a pre-treatment, and then an entirely new peeling process involving special equip,ment was developed.

The binder used in constructing Redwood plywood is a refinement of an exclusive compound using cresol formaldehyde synthetic resins. The plywood made with this binder is strictly water-proof and is guaranteed against separation of plies due to any moisture or weathering condition.

The panels are branded on the edge with the company's trade name, and are carefully wrapped in attractive dustproof packages which assures their safe delivery in a clean and finished condition.

California distributors for the new Redwood plywood are the Hammond Redwood Company, San Francisco and Ils Angeles; Maris Plywood Corporation of San Francisco, and Geo. E. Ream Company of Los Angeles.

ATTENDED CONVENTION

F. Dean Prescott, Valley Lumber Company, Fresno, attended the annual convention of the Western Retail Lumbermen's Association held at the Davenport Hotel, Spokane, Wash., February 17 to 19. Mr. Prescott is a director of the National Retail Lumber Dealers' Association.

Fills a definite need in the conrtruction or rcnovation of a building or. home where convenience, service and cost tre prerequisites.

Opens Two New Wood Preserving Plants

Embodying the most advanced engineering technique and the latest in equipment design, the two new plants of the American Lumber & Treating Company at Weed, California, and Joplin, Missouri, are considered among the most efficient wood-preserving plants in existence.

The plant at Weed lvas completed and began operation in December, 1937. The Joplin plant treated its first charge of timber on January 7, 1938.

The Weed, California, plant, while operated in conjunction rvith the Long-Bell Lumber Company sawmill there. offers commercial treatment to all manufacturers and dealers in the territory. The plant comprises two 100inch treating cylinders, one of 65-foot length, the other 120-foot. The cylinders are used for pressure treatment with "WOLMAN SALTS" preservative and creosote, and are equipped rvith duplicate lines to be used interchangeably. An auxiliary tank, used in the Rueping or "empty cell" process, is built directly above and parallel to one of the cylinders. Six welded steel tanks for storage of preservative stand behind the building which houses the retorts, operating machinery and the recording instruments necessary for accurate control of the processes. For protection as vvell as smart appearance, all tanks, pipes and exposed steel equipment are finished in gleaming aluminum paint.

A double-track Moore dry kiln has been built at Weed expressly for conditioning "WOLMANIZED LUMBER" after treatment. in cylindrical loads eight feet in diam-

eter. Fans and mechanical equipment are installed overhead, above the loads of lumber, and the elements of heat, humidity and circulation are under close automatic control. The kiln buildings themselves are of all-wood construction. with six-inch laminated rvalls and roof.

The daily capacity of the treating plant is approxirnately ten carloads of lurnber, arid the kiln is designed to handle the proportion of "WOLMANIZED LUMBER" requiring conditioning rvhen the plant is operating at capacity. Fir is the species treated in greatest volume at Weed, although considerable quantities of the Western pines are handled through the plant.

The Joplin, I\{issouri, operation is of the same size and design as the Weed plant, but treatment at Joplin will be chiefly of Southern pine. A large proportion of ties, poles, piling and heavy timber will be treated at Joplin, where sixty-five acres of storage yard, equipped with tracks and switching facilities, have been laid out. It is anticipated that a considerable volume of material will be stocked for prompt shipment from Joplin by the Long-Bell Lumber Company. No dry kiln has been erected at Joplin as vet, but it is contemplated that the same facilities which exist at Weed will be duplicated at the Missouri plant.

Both of the new plants were fabricated and erected by the Chicago Bridge & Iron Company, which firm is at the pfesent time engaged in building two more new plants for the American Lumber & Treating Company at DeRidder, La., and El Paso, Texas.

Lell: Interior view ol new Americcn Lumber d Trecriing Co. plcni ct Ioplin, Mo. Below: Exterior view oI new plcnt at Weed, Calilornic.

With the completion, scheduled for early spring, of the El Paso plant, the American Lumber and Treating Company will have built, purchased or leased fourteen pressure-treating plants during the past five years. This rapid growth has been due to many factors, but the primary reasons are the company's policy of offering only a treating service, leaving sales and distribution to the Iumber industry, and the fact that the company's wood-preservative, "WOLMAN SALTS," has proved the real ansrver to a growing demand for clean, paintable protective treatment. By means of national advertising, a well-trained and competent staff of field representatives, and close co-operation with the lumber industry, the American Lumber & Treating Company has developed sales of "WOLMANIZED LUMBER" to the point 'ivhere, today, sales of "WOLMANIZED LUMBER" are three times the sales of all other types of salt-treated building and construction lumber combined.

i:;11\1

TRA]IS-PAGIFIC LUMBER

Po* Orford, Oregon

Manufacturers ol

COMPA]IY

OLD GROWTH DOUGIAS FtB - PONT ONFOnID CEIDAN SPRUGE and HEilLOGK i PfLINc and POLES

Certigrade Home Dedicated

Shown here on the site in Arlington County, Virginia, where the first unit is now under construction, are the two United States Senators from the lumber producing state of Washington dedicating the "Certigrade Home." From left to right: Senator Homer T. Bone and Senator Lewis B.

Schwellenbach from the State of Washington; W. W. Woodbridge, Jr.; G. E. DeNike, secretary, New Jersey Lumbermen's Association, Newark, N. J.; Miss Janet Carnahan; Paul S. Collier, secretary-manag'er, Northeastern Retail Lumbermen's Association, Rochester, N. Y.; Bruce A. Wilson, director, Department of Education, Federal Housing Administration, Washington, D. C.; Frank Carnahan, secretary-manager, National Retail Lumber Dealers Association, Washington, D. C.; W. D. Richardson, technical engineer, Red Cedar Shingle Bureau, New York City; and W. W. Woodbridge, manager, Red Cedar Shingle Bureau, Seattle.

A miniature model of the "Certigrade Home" served as a center piece for the dedication, and was later in the same day taken by Senator Bone to his desk in the United States Senate where he made it the subject of a twenty-minute address.

The Red Cedar Shingle Bureau has obtained Loan No. I from the FHA under the amende.d NHA for construction of this S-room home.

Aslct Delay o[ Lumber Freight Rate Increase Geo. E. Ream Company in New Warehousc

Washington, March 11.-The California Redwood Association asked the Interstate Commerce Commission today to suspend for at least thirty days the recently authorized Iumber freight rate increase.

Thc association said the only service from Humboldt county is by the Northwestern Pacific, which was badly damaged by floods. The petition said the line probably cannot be reopened until April 1.

The I.C.C. authorized a 5 per cent increase in lumber freight rates in its decision Tuesday.

DEFFAULTED FHA TITLE I LOANS UNDER 2 PER CENT

Washington, Feb. 19.-Out of $56O,598,118 of modernization and repair loans insured by the Federal Housing Administration, net losses sustained by the government amounts to less than 2 per cent, according to Administrator Stewart McDonald.

The total number of loans insured by the Federal Housing Adrninistration under the modernization and repair program is about 1,500,000.

Geo. E. Ream Company, wholesale distributors of nationally known brands of building materials, moved recently to their permanent warehouse at 235 South Alameda Street, Los Angeles.

The new warehouse has 30,000 square feet of floor space, all on one floor, giving ample space for the large stocks of the various materials carried by the company for prompt cleliveries to dealers.

A special feature of the new plant is the covered loading platform, 3000 square feet in extent, alongside which trucks and trailers can be driven out of the traffic. and which has every facility for speedy loading.

Offices are in the front end of the building. These consist of a large general office, three private offices and a room for the convenience of customers.

The new telephone number of the Geo. E. Ream Company is Mlchigan 1854.

ADDS NEW EQUIPMENT

South City Lumber & Supply Co., South San Francisco, has purchased four new Transit mix'trucks. Manager I. E. Horton announced the Transit mixers were bought from the Mutual Engineering Company of South San Francisco.

PLYWOOD HAS NEW USE

Recent news carries mention of a new development in the use of plywood, an all-wood light bornbing plane made almost entirely of wood.

In detail the airplane is a twin engined transport u'l-rich can be converted over night into a highly potent light bomber. It has been designed for marketing in lucrative foreign governmental fields by aviator engineers headed by Vance Breese, veteran test pilot. It is made of laminated 45 degree 1>lyrvood, the midwing ship weighing slightly more than two tons empty. It carries six passengers and a two-man crew and has been named for its commercial backer, Frank W. Bennett of Dallas.

Details are a top speed of 206 miles; a cruising rate of 185 miles an hour; tank holding 200 gallons of fuel; two engines; production cost less than $35,000; every cubic inch of space offering ready possibilities for its use as a light bomber; a snout elongated to allor,r' for a foru'ard machine gun turret.

MAKES REPORT ON 1937 BUILDING

According to estimates of the Bureau of Labor Statistics. U. S. Department of L.abor. new buildings in urban areas were provided during 1937 f.or 211 ,265 families. This was a more than 6 per cent increase over 1936.

Except in cities of 100,000 to 500,000 there were gains in all size groups, and espeiially in one-familv and trvo-family houses. The number of dwellinq units provided in nerv apartment houses declined by 9 per cent.

The largest gains occurred in the Middle Atlantic states and in the Pacific Coast states. Of the total number of dwelling units nearly 70 per cent rvere one-family houses.

Built for lord sizer ranging lrom 36'x36" to 66"x84" rny lcngth of load. Also spacial typcr for rpecial nceds.

Redwood Industry Will Continue Fire Control Program

San Francisco, March 5-The California Redwood lumber industry is fully in accord with the principles of Conservation Week and will continue in 1938 its fire control program in the redwoods in cooperation with the State Division of Forestry, President Carl W. Bahr of the California Redwood Association announced here today.

Undor the supervision of Professor Emanuel Fritz of the University of California, consulting forester to the California Redwood Association, the redwood industry in 1937 entered into a voluntary program of self-regulation, resulting in one of the lowest annual fire losses on record. The program set forth definite practices suggested jointly by the State Forester M. B. Pratt and the industry itself which resulted in positive control of both slash burning and accidental fires.

Agricultural leaders in the principal redwood counties, Humboldt, Mendocino, Del Norte and Santa Cruz, also joined the state and lumber industry forces in advocating a fire control policy, which was carried out successfully. Lumbermen refrained from burning slash and ranchers from setting off range land during the'dangerous months between May 15 and the first soaking rains. Special fire fighting crews were maintained by the lumber operators to cooperate with state forces, and in no case was a fire allowed to get out of control. The same plan, with improved facilities, will be followed during 1938, Mr. Bahr declared.

Governor F. F. Merriam has set March 7 to 14 as official Conservation Week. Representatives of the redwood industry will join in various observances throughout the state.

\(/. E. \(/heeler

William E. Wheeler, \I, n, secretary of the Wheeler Pine Company, San Francisco, passed away Monday, March 7, following a brief illness.

He was the son of Mr. and I\[rs. John E. Wheeler of San Mateo, and was graduated from Yale with the class of 1933. He had traveled extensively in Europe and the Orient with the aim of becoming an authority on Oriental affairs.

He held membership in the American Oriental Society, the Institute of Learned Societies of America, the Institute Kondakov of Prague, the lJniversity Club of San Francisco, Sons of the American Revolution and a social member of the Association of Former Russian Naval Officers here.

In addition to his parents, he is survived by a brother, John P. 'Wheeler, student at Yale, and two sisters, Margaret K. Wheeler, student at Wellesley College, and Mrs' Carl W. Carlmark of Langley Field, Va.

6000

INSTITUTIONS MAKING FHA LOANS

Washington, Feb. l9.-Nearly 6000 mortgage lending institutions are actively engaged in making home mortgage loans under the Federal Housing Administration insured mortgage system, according to a recent analysis. This represents an increase of approximately 900 institutions over the same date last Year.

TRADE-MtrRKED SEUECTED . FIRIVT TXTURED BATAAiI ...

CLASSIFIED ADVERTISING

Rate---$z.So Per Column Inch.

FOR LEASE

Warehouse suitable for lumber storage or building material business. 80x135 feet, with 2X)-foot head cleaiance, Santa Fe Railway trackage, equipped with office space and 15-ton unloading electric hoist. Will lease for five years. Roy E. Harrington, ll09 Main Street, Venice, Calif. phone Santa Monica 64993.

POSITION WANTED

Yard or cargo dock foreman, order clerk, salesman or general work in office and yard. Age 49. 2g years lumber expeience in Washington, Oregon and California in above positions. Last 12 years in Southern California. Best lumber 'references. Address Box C-708, California Lumber Merchant.

Minimum Ad One-Half Inch.

YARD MANAGER WANTED

Wanted experienced California branch yard manager. Town of forty thousand in Southern California. Address Box C-705, California Lumber Merchant.

WANTED SALESMAN

Wanted experienced lumber salesman for territory adjacent to Los Angeles. Salary and commission. State past emplo5rment and record. Address Box C-704, Cdifornia Lumber Merchant.

LUMBER YARDS FOR SALE

Lumber yards for sale. Twohy Lumber Co., Yard Brokers, 801 Petroleum Securities Bldg., geles. Telephone PRospect E746.

Lumber Los An-

20 Miles of Redwood Pipe Ingtalled Frank Carnahan Heads Advisory Committee for San Francisco Fair of National Small Homes Demonstration

In the construction of the $40,000 storm sewer project for the drainage of Treasure fsland, site of the 1939 Golden Gate International Exposition on San Francisco Bay, approximately 20 miles of redwood pipe will be used.

Close to 100,000 lineal feet of pipe has already been installed under the first two contracts to be let for this wo.rk. The first unit completed by Eaton & Smith at a cost of $79,567 called for a total of. 77,L16 feet of redwood stave pipe ranging from ten to thirty-four inches.. The second unit requiring 18,268 feet of pipe from ten to 36 inches together with leader runs has been finished by the same firm at a figure of $75,W2. These contracts called for pipe of redwood staves milled from clear redwood lumber properly seasoned, free from knots and with a moisture content of not more than N per cent. Some of the dimensions were built in the ditch with tongue and groove staves while other sizes were machine banded and brought in longer lengths to be put together on the job.

Drainage of the man-made 400-acre island will be accomplished by ten separate gravity storm sewer systems, each system draining a portion of the area from the center to the seawall, discharging through corrugated culverts. Collection will be through 400 catch basins. The majority oi heads are at an elevation of plus 11 feet while outlets through the seawall are at an elevation of 6 feet above mean high tide. The shallowest depth of the pipe line is two feet below the surface with an averag'e of three feet. Grades vary from .0015 to .0040. These systems were designed to take off an intensity of rainfall up to 2.05 inches per hour for five minutes, an intensity which may be expected to occur in a two year period.

All underground systems for the $5O,00O,00O Pageant of the Pacific are expected to be completed in April, 1938.

Washington, D. C., Feb. 26,-The National Small Homes Demonstration, an activity initiated jointly by the National Lumber Manufacturers Association and the National Retail Lumber Dealers Association, to promote the nationwide building of economical small homes, announces that Frank Carnahan of Washington, D. C. has accepted the chairmanship of its Advisory Committee. This Committee includes the most representative group of building material and equipment and building industries which has ever participated in a cooperative movement of this kind.

Mi. Carnahan is widely known throughout the lumber and building industries as the tireless, energetic and enthusiastic secretary of the National Retail Lumber Dealers Association. The headquarters of the National Small Homes Demonstration are at 1337 Connecticut Avenue, Washington, D. C.; its secretary is H. R. Northrup, assistant secretary of the National Lumber Manufacturers Association.

The National Small lfomes Demonstration has just issued a publication "Demonstration Homes for 1938" with numerous advertising and publicity helps, and with complete plans, working drawings, material lists and specifications for eight demonstration small homes ranging in size from 3Vz to 7 rooms, and two demonstration farm l'romes. This material is being made available through retail lumber dealers throughout the country interested in demonstrating in their own communities the possibilities of building and ownership of modern, well-equipped homes at a cost within the range of families of small income.

The number of dealers and builders throughout the country who have already declared their interest in participating in this program exceeds 44N--a thousand more than the participants at this time a year ago in the similar Small Homes Demonstration of 1937.

BT]YEB9S GTJIIID SAN FBAITCISCO

LUMBER

Atldnrn-Shrtz Conrny, lf2 Mrttct Str..t .......,...... GArdeH rtrl

Chanbcrlln & Co, W. R.' Ittr Flc, f'|f. Bns. .'.'....'...DOusla! 5l7a

Dolbccr I Cano LunDar Co?3C M.Khrnt E::chn3c BUg. ..'.Suttr ?l3t

Gmaa lubcr Cc, ala cdiladr 9r.-,,.....,..... "...G^rficrd t0,1{

Hrll. Jeg Liola MilL Blds. ....... ........suttlr ?li20

Hammd Redvood Cupaly' {U Motg@ry St. .,...".......D0u9h. lott

Holnea Eureka hrmbc Co, 1505 Firoci.l Ccnur Bldr.......GArficld lt2l

C. D. Johaso l.mbq Ccpontlon' 260 Califoaia Strt ..:...........GArfield @5t

Luo-Bmington Cmpany' 16 Cdifqnia Stret ...........'...GArfield tctr

Idren. AlYh Nllot' californii Stret .......,..'.Flllnorc llTt

MacDmld & Harringtm Ltd., t0 Califmla StEt .'.".......'..GArficld tiil3

LUMBER

LUMBER

Pacific Lunbcr Co, Th. r00 Buh Stn€t ,....,.,..........GAricld tltl

Peggg, J. E" -i Drumn St. .,. ' '. 'DOuth! tt5t

Rcd Riva lambcr Co.' r15 Mudnek Blds. ............GArficH ezl

Suta Fc Lumber Cc, fC Cdlf@ir StEt ...,..........Exbroo& 207a

Schafq Bru. r qhr.c & Sblnrlc Co., I Dm St. ........................Suttd rnr

Shevlin Pina Salee Co' r03O Moadnoc& Bl&. ...........'.KEarny ?0ll

Sud&n & Chrictettloo, 310 Sanroe Stpet ....."........GAr6c1d Ztla

Trcwc Lumbcr Cof r0 Marlet Str€et ...Suttr C42a

Unlo Lrmbrh Co- crekcr Buildirs '.suttq atTo

\Mendlhg-Nathal Cou0 f,tark.t Str6t ............"..'.Suttlr $e3

E. K. Wood Lumbcr Go'

Hill & Morto' In, Dmic6 Si. W[arf .........'....ANdavcr 1077

Hogan hnber CuPanY' -zna e lUe Strets :.. '...... '.Glcrcurt tt0t

Morc Mill & Luber Co' ioar B*d-y

E. K. W'ood Lunba Co' ' Frcderlck & King Str' .,......FRultEle 0u2

BUILT-IN FIXTURES Peslcrc

LUMBER

Anglo Califrnia Lubcr Co.' -0420 Avalo Blvd. '..... '. ' '..THmwall 311{

Bums Lmber Co, 550 Chmber of Cmcrce Bldg..'PRcpect 64lf

Cbuberlin & CG, W. R., 3r5 W. Ninth St. .................'TRinitv l5rl

Cooper, Wilfrcd T., z'i Gater St. .,.............,.....CAp|tol l5il0

Dclber & Cuon luber Co., 90r Fidelity Blds. ..,........'...'.VAndke t792

Dod, Don H., Ot Petrclcurn Securities Bldg..'..PRospect 2371

Harnmmd Redwod Cmpany, f03l So. Brodway ....,'........PRGFd at0

Hemmlngs. E, W., 3ff Fimmial Center Bldg. .....,..TRinity tt21

Holmec Eurcka Lmbcr Co., 711-712 Archltcctt Bldg. .Mutud tr8r

Hover. A, L?00'So. I: Brca Ave. .............'..YOrk rf6t

C. D. Johncon Lunbcr CarPcatio' Ol Petrclcu Seoritis Bldg....PRcpect 1lG5

Kelly-Smlth Cq, Bertb 53, Su Pcdro ..............Pl.eilut 3lzl Sd Pe&o 6,l|X

LarenePhilipc Luber Co., Gt3 Petrolon Seorltlcg Bldg....PRGpect tU4

MacDoald & Harringtm" Ltd., 54? Petroleum Smrlder Bldg....PRoopect 3l?

Pacific Imber Co, Thc, 7l[ So. la Bu Ave. .,.......,...'.,YOrk 1l0t

Patten-Bllm Lmber Co., 52r E. srh Sr. ..VAndike 23Zl

HARDW(X}DS AND PANELS

Fmyth Handvmd Co, !55 Bayrhorc BkA .....,....,.....ATmtcr elSl

Mrdr Plyw@d Corpcatlct, 5{| lfth Strct .........,.....MArkct t05-Oea

Whitc Broths!,Fifth rnd Bmro SbGGts..,.......sutt r 116

SAS}r-DOORTPLYW@D

Nicolat Dq Sala Co., 30ai ltth Str€ct ......,.............Mt$im ZtL

United Stat6 Plywood Co, Inc., lle Kurar StrGlt ' ..MArkct lttl

Wheeler-Oegood Salee Corporatio,3045 lgth st. .,..........,,........vAIcrcia 22ll

CREOSOTTED LUMBER*POI.ES-PILINGTIES

Anerlcu Lumbcr & Trotinr Cb. ll0 New Montgmcy St...........SUt16 l.z'5

Baxtcr. J. H. & Cc. 3st' Mmtg@try St ...,.. ..Doufla: Sttt

Ha[. Jamc L. i03z Miu. Bldr. ..., ......SUttcr 7520

PANELS_D@RS-.SASH-SCREENS

Califmia Buil&n Supply Co' 700 6th Ave. ... .Hl3ata Olt

Westen Dm & Suh Co' Sth & Cyprcs St& ..............L/\kqddc il01

HARDl\I(X'DS

Strablc Hardwood Co.' si}7 Firtt StEt ................TEnp|eber 55tl

Whtta Brcrhcrr' 5lt0 Hish Stneet ......'........'..ANdwq ltll0

LUMBER

Red River Lumbcr Co.

?02 E. Sl,am CEnturY 29O?l 1031 So. Bmdway .'......'.......PRorpcct lllll

Reitz, Co., E. L. 333 Petroleu Sccuitiee Bldg...PRopect 23O

San Pedro Lunba Co., Ss Pedro, f&mA UtilIoiEgto Rad .. Su Pedrc 2200

Senta Fe Lumber Co, 3f f Fiucinl Ccoter Bldg. '....VArdke {fiI

Schafs Bru. lmber & Shlngle Co.' rzC W. M. Garland Bldg. ......'.TRbirv ltll

Shevlin Pim Selce Co.; 32t Petrcleun SecuritL. Bldg. ..PRoopect 0015

Southland Imbcr Co1 ,13,1 Petrolem Securitier Bldg...PRdDGct 3030

Sud&n & Christcns, 63ll Berd of Tnde Bldg. .....'..TRinity lt|l

Tacm hmbcr Sal*, {23 P€trclcum Secwitier Bldg...PRdFct flCt

Twohy Lumber Co., EOl Petroleu Securltlcg Bldg.'..PRorpect t7{a

Union Lumber Co..

923 W. M. Garlud Bldg. ........TRtnity 22tz

Wendling-Nathu Co., 700 So. I: Bm .Ave. ....,.........YOrk ll6E

'W6t Orego Lumber Co., 4? Petroleu Smrities Blds...Rlchmd 02tf

Wilkinon ud Buoy, 31t W. 9rh st. ....................TRintty 1013

E. K. Wood Lmber Co4?01 Sdta Fe Are. ..............JEfrend 3Ul

Weyerhreuaer Sah€ Cc, 920 W, M. GarLrd Blds. ........Mlchigm 6354

HARDWOODS

Cadwalleder-Gibson Co,, IE., 3filt Eart Olynpic Blvd. ........ANsdu! ulal Scrtm. Walt r G. lli W€rt ?th Sbaot .TUcItr :FA

Strnton, E. J.. & Sm, 2050 Eut ltth SbEt ,..,......CEntury Diztl Wcicn Har&rood Lunbcr Co. 20rr,8. r5th St. ..,...,..........PRo.DGct arA

HARDW(X)D FLOORTNG

Sottcm Hardwood Coeanv, ,Or Est Stth StGt .........,..,...AD48r Ot|

SASH-DOORS-MIIIWORK

PANELS AND PLYWOOD

Califtrria Pencl & Vcnccr Coo 955 So. Alanoda St ................TRtrdty 005?

Kehl, Jno W. & Sod, 652 Sq Myn St. ................ANsdut tfrl

Orcg*Wa*iqrto Plyrrcod Co,

CREOSOTED LUMBER_POLES-PILINGTIES

Amrican Lumbcr & Tmdng Cc' l03l So. Brudway .,.....,....'...PRcFGt 555t

Baxier, J. H. & Co., 601' W€rt sth St. .....'.......'..Mlchls!! aa'.

book hclp exlcnd your Jalcs to thc lot linc

How can a man extend his home to all he owns without buying lumber? Not only for fences but for the hundred and one other items that transform a backyard into a place to live outdoors. And lumber for outdoor use means REDWOOD.

Ride with PALCO at the head of the Picket Pack Procession towards exfra sa.Ies and exf ra ptofits. Order your Picket Pack from your local distributor or stock them in MIXED CARS with the complete PALCO line.