The California Lumber Merchant - May 1930

Page 25

THE CALIFORNI.A, ruMBERMERCffiT LA.gTING ALLS

i A.SI'ING \\.AI-I-S ( ' ti I t) L\ I'H p(,i\( \st :t,rbilitr. .rrpcrioritr'trrcl r'c()11(rlll\. Th,'st' lt':t_ tlilr'\ .I\suf( b{'iltlt\ ilI)o c<rrrrlorr in itnv c<rttstrttrtiorrbcarrtr, f<rr rlu\ n pe of r.all finislr rnar be u\('(lcorrrfort. btcarr:. (ill IP l.A-l-H is .r barricr ngainst lrr':rt :rrrti cold. I:xpt'rit'nccd hrriJC('rs lrs{. anci rt'cotrrtrrt'ttcl.

SCHL'Nlr\CflIlR

C;RIP I ATH

\\'all Board Corporation

Schumacher SAIM

ryLath

'WIEFIr DsGEtH=r#

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NE\ )'= IB i)l. r \i) ll

TBAI|B MABI( APP"urs OnlY on TIILN.I)H,IBD LT]MBEB

ERE is lur.nber so marked that you and your customers may ktlorv at once it is thoroughly kiln-dried and properly seasoned. I-h'is trade-nuuh oltpcars only on kiln-dried luntbcr. It is the positive guid,: to clrl'ness as rvell as qrralitr'.

Let ua quote on Your requirements.

I\fanufacturers of Kiln-Dried Old Growth Yellow Fir and Southern Yellolv Pine. And Miners of Coal.

CE NTBAL SANTA FE LUMBER CO. (A. J. "Gus" Rusell) Distributors in California and Arizona General Offices: San Fruci*o, Califomia St. Clair Building l3 Califomia Stret COAL IANSAS & COKD C c t r Y. It| O.
FE LUMBER CO.
J. "Gus" Russell) Distribttors in California and Arizona So Califoni'a Offie: Lo Angelea. Califonia t6? Pacific Elctric Buildtns Bruce L. Burlingue, Agat
SANTA
(A,

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May I, 1930 THE CALIFORNIA LUMBER MERCHANT STANTON International Championship Diuing Boards
won't be
now
the old swimming hole
busy again.
&. dy fitling orders
famous Stanton Diving Board.
replacement.
E.JStnxToNandSoN The Pioneer H ariluood Yard Hardwoods - Trim - Flooring - a"rrr"*"**"jl"nd White Pine Plywood - Veneers 2O5O Eart 38th Street /ftrIil&. Phone AXridgc 9211 OUR ADVERTISERS Pioneer Paper Co. ...22'23 Port Orfori Ccdar Products Co. ' t tAdvertisement appears in alternate issues. Arkansas Oak Flooring Co. 16 Associated Lumber Mutuals * Blinn, L. W., Lumber Co. 20 Bookstaver-Burns Lumber Co. ......... * Booth-Kelly Lumber Co. . .. 4l Brown, Geo. C. & Co. ... .. ... 33 Built-In Fixture Co. .. Cadwallader-Gibson Co. * Calaveras Cement Co. * Califorrda Lumber Merchaht 2? California Panel & Veneer'Co. * Celotex Company, The 17 Central Coke & Coal Co. .....I.F.C. Chamberlin & Co., W. R. 35 Consolidated Lumber Co. * Cooper Lumber Co., W. E. .... ... ,.... 24 Cooc Bay Lumber Co. 2l Cowan" H. V., Inc. :t Crco-Dipt Company, Inc. ,. '$ Defiance Lumber Co. ... 33 Dolbecr & Carson Lbr. Co. .. ... ll Dollar Steamship Lines 29 El Rey Products .. ... .. 13 Fageol Motors Company Findlay Miller Timber Co. 't Forsyth Hardwood Co. 35 Gravea, Frank, Sash, Door & Mill Co... * Gulf Coart Lumbcrman 'r Red River Lumber Co. 5 Johnson, C. D., Lumber Co. 9 Norris, W. H., Lumber Co. Pacific Coast Plywood Mfrs., Inc. .... Pacific Lumber Co., The Parafine Companiet, Inc,, The Thackaberry, M. N. . ! Truscon Stlel Co. t Union Lumber Co. . ... . 3l Union Oil Co. ... Watertitc Casement Hardwarc Co. ,. . * 'Weaver-Henry Mfg. Co. ... 25 Wendling-Nathan Co. 33 'Western Hardwood Lumber Co. ...... 30 Western Sash & Door Co. ... 3ll Weyerhacurcr Sales Co. Wheeler, Orgood Co. .. Wheeler, E. U., Inc. t White Bros. t Wilkinsoq W. W. ...... S{t Wood Lurnbcr Co, E. K. .........,, lE r* t {|
long
till
is
Ve are
for that
Many plunges keep a spare board on hand for quick
Now is the time to go after this business.

THE CALIFOR}IIA *LUMBERMERCHANT

How Lumber Looks

Douglas Fir. A decrease in both lumber produced and orders received is refected in the repons oj 214 rnills in the Douglas fir region of Oregon, Waahington and Britiah Columbia to the West Coast Lrmrbermen's AEsociation of tbe week ending April 19. Orders reported by these millg during the first 16 weeks of the year were 5.86 per cent below their dutput.

For the week ending April 19, orders received by the 214 mills from the rail trade were about 2,O(X),(XX) feet below those reported for the previous week, dbmestic cargo orders fuc'tuated and were about IOTOOOrOOO feet less and export orders showed a decrease of about IOTOOOrO0O feet.

UnfiIled orders decreased about 3r7OOr(X)O feet for the week emding April 19. Unfilled orders decreased about 4TOOO,OOO in the rail trade, increased about 1,0(X)'(XX) in the domestic cargo trade, and decreased about 7OO,0(X) feet in the ebrport rnrrket.

Production, orders and shipmentr at these 214 mills for the week €ndinS April 19 were reported to the Association as follows: Production 178,984,831 feet; Orders 154,688,462 feeti Shipments 155,198,195 feet. Orders were 13.57 per cent under produc{ion and shiprnentr 13.29 per cent under tte output. Details of orders as reported by these millr follows: Rail 62r932r79{J-- feet; Domestic Cargo 49,6o21239 feet; Export 301672,966 feet; Locd 111480,467 feet.

Operating at about 38 per cent below capacity, 3O4 mills reporting to the Aerociation have produced 8.56 per cent lear hmrber during the first 16 weeks of 193O than they cut during the comparable period of last year.

The volume of busines showed an increase in the California market during the past two weekc but pricer still continue unsatirfactory and unprofitable. Fir cargo arrivals

at California ports are light. Unrold rtocks at San Pedno are low and on April 23 totaled 9r25OrOOO. 4O veneh in the Califonria service are tied up.

Redwood. For the wee& ending April 19, the Cdifonria Redwood Association reported production from 13 millr ar 616561000 feet, shipmentr 614641000 fe€t and orderu 6'. 432r00O feet. The market showr very little change-there is a good volume of busineu moving and pricer are firrn California White and Sugar Pine. For the wee'k ending April 19, the California White and Sugar Pine Menufacturers Association reported production from 16 rnillr ar 10,462'000 feet, shipments 12,979,0(X) feet, and orden 12'617'00O feet. Orderc and shipmentr continue well ahead of production. The pine market remains about the sarne and prices are being well meintained. The mills report that a large number of inquiriea are being received.

For the first cixteen weeks of 193O, tte current reLatirnahip of shipmentr and orderc to production based on rGports from the regional anociationr to the National Lunrber Manufacturers .A,ssocietion, is as follorw:

West Coast Lumberment3 l3666iatiq1-pp{uction 2r544,236 M feet; Shipmentr 213461643 M feet; Orden 2r395,356 M feet.

California Redwood Association-Production 1231479 M feet; Shipmentr 108,283 M fea; Gders 1121624 M fet. California White and Sugar Pine Arsociatiea-p1s{us- tion 150,423 M feet; Shipmentr 32O,4OO M feet; Od'ert 333,404 M feet.

Southern Pine .Association-Production 9701967 M feet; Shipments 902,811 M feet; Orders 9l4,l2l M feet.

Total Hardwoods-Production 720,922 M feet; Shipmentg 6071862 M feet; Orders 609,051 M feet.

YOUR MORNING PRAYER

THE CALIFORNIA LUMBER MERCHANT May 1, 1930 J.
Maufing
A.M.THACKABER ClrcuLatlon Mmags
JackDionne ,fublisher W. T. BLACK lnccporated uder $a laws of Califomis J, C. Diome, Prec. ard Tms.; J. E. Marfi!, Vie-Pres.; A. C. Merrynn, Jr,, Secy. Published tha lgt ud 15th of ach mth at San Frucic@ 3lE-rg-at Central Building, lot W$t Slxth Street, Los Angeles, Cat- Telephoc, VAndtkc {ses Covsrs Northem Celif. Entered as Secod-cls mtter September ZS, Ig?2,, at tli pct ete'at ud Pacific Nor$west Lq Angeles, Catlfmla, under .Act if l{ircf f, fffS. Sea Frracbco O6co ?lt Sutr Madtu BUt. UZ Mlrh.t Str.Gt Telephonc DAvcnDort tt?t Southcrn OEcc znd Natlonal Buk Blds. ' Hogtdr, Tdas A. C. MERRYMAN Adrertftring Muager Subrcription Pricc, $2.1D pcf Y€ar Single Copier,25 ccntr cach. LOS ANGELES, CAL., MAY I, I93O Advcrtiriag Retcr on Applicrtior
E" MARTIN
Editor
No matter what else you may say in your morning prayer, Iet it always include these words:-
"Lord help me to ke"p my damned nose out of other people's business.tt

MODERN MATERIAL for MODERN BUSINESS

The all-wood panel with the "old fashioned pine" face.

All the virtues of super-quality soft pine with the added advantages of laminated construction. Best for architectural and industrial uses.

An item you can sell on "quality" and "economy" instead of "price."

PLYWOOD PANELS Of CALIFORNIA PINE

CALIFORNIA PINE

Does not "grain-raise" when painted or lacquered.

Naturally smooth texture, it sands to a soft, clean surface.

Light weight but strong.

Does not check or crack.

Superior quality-gra{e for grade.

RED RIVER MANUFAC. TURE

From timber of exceptional quality. Fainstaking manufacture. 'Water-resistant glues.

One-piece faces up to 5xl0 feet. Rigid inspection and careful packittg.

IN MIXED CARS with lumber items, sash and doors.

A MONEY MAKER QOTLUMBER

For new construction; for remodelling and renovation; for temporary or permanent partitions; for counter tops, shelves, cupboards, built-in fixtures, and a hundred and one useful jobs, PAUL BUNYAN'S PLYWOOD PANEIS of CALIFORNIA

PINE will help you sell the job and assure customer's satisfaction.

"llED RIVER PANEl"-/inisheil at the factory, and RED RIVER "Custom-built" service which eliminates waste and trimming on the job, give you a self-selling new idea for progressive merchandising.

Write or wire for information without delay.

MERCHANTS

May I, 1930 THE CALIFORNI.A, LUMBER MERCHANT
"Prcducers of White Pine for Over Half a Century" The RED RIVER LUMBER CO. MILL FACTORIES and SALES' WESTWOOD, CALIFORNIA Dirtributing Yards, CHICAGO and LOS ANGELES LOS ANGEI FS ERANCH 702 Eart Stauron Avcnue Phonc AXridgc 9071 FULL STOCKS, FACTORY FACILITIES FOR SPECIAL JOBS SALES OFFICES MonadnocL Bldg, E07 Hcnnepin Avc., 360 N. Michigan BIvd, 702 E. Slnurou Avc. SAN FRANCTSCO MINNEAPOLIS CHICAGO LOS ANGELES Rcairtorcd
Tradc MarL

Vagabond Editorials

It looks to me as though the lumber industry right now is in the exact position of the dog in the old, old story. ,'The bear was chasing the dog," so that old story went, "and, seeing that the bear was gaining o4 him, the dog just ran up a tree." "Wait a minute," said the skeptical listener, "a dog can't climb a tree." "Can't, Hell !" replied the story teller, "this dog HAD TO CLIMB A TREE." ttrN

I really think it's that way now. The industry is full of these doubting Thomases who always doubt if certain things can be done. They've always doubted that they COULD get out and create business by suggestion, by creating desire, by changing the passive prospect into the active one. ft was all right to doubt in times when they were doing a fairly satisfactory am.ount of business just following the old, old linE of least resistance. But how about this year? The old dependable just-enough-to-get-by volume isn't showing up. It isn't going to show up. The business we get this year is going to be largely what we go out after. The bear is close behind. It looks as though, like the dog in the story, yotr've GOT TO CLIMB THAT TREE YOU'VE BEEN,SHYING FROM SO LONG. Got to do it "or elset'. ++*

The kick-back from our go-out-and-sell edito,rials of lite is great. It comes from everlr direction. And here, there, and everywhere I see bobbing up live merchandisers with practical and useful helps for those who want to go out and create some business. The lumber dealer who sees the handwriting on the wall and wants to get started MAKING some business for himself, doesn't have to go out unaided. Many agencies are holding out to him thoughts and things and helps of a very useful and*ph]rsical character.

Note the following. It is part of an advertisCment of a big sawmill concern:

"Times are hard," says the Lumber Industry. "No one is buying lumber." True enough, but HOW MANY ARE SELLING LUMBER? And selling is not done by waiting for someone to buy. As long as a building remains in need of repair and as long as there are houses without modern built-in utilities and conveniences. there is'a lumber market. A systematic canvass offering practical suggestio'ns is bound to yield profitable returns. The building owner who makes a small improvement today is often stimulated thereby to larger profits tomorrow. Dealer and mill man are partners in production and distribution. It is the mill man's job to provide materials to meet modern merchandising requirements and the dealer's job is to sell it to the consumer. He must sell IDEAS and the DESIRE FOR IMPROVEMENT as well as materid.

THAT'S what that "Y"T*"I*I said.

Amen, I say. And still again, Amen. It was about eighteen months ago that I guoted in this column an editorial from Forbes' Magazine of business, in which was asked the question: "Why not keep our homes as up-to-date as our automobiles?" That seerned to the editor like a practical question. It WAS. If any other industry had such a practical possibility facing it, it would rejoicg in times like these'

Of course, the answer to Mr. Forbes' question is that keeping our hornes as up-to-date as our automobiles re. quires of the building industry the same sort of merchandising as that which keeps our automobiles up-to.the-minut€, and we don't seem to have it. The answer is that the average retailer can't seem to place himself in the position of being the birilding thinker of his community. He is accustomed to quoting on material bills that are brought to him, etc., but when it comes to going out to see what he can do to modernize and repair and improve the dwellings in his community, he just doesn't sEem to fit hirnself to the job. I'm talking about the majority. Not of the always live number who jump at and profit by these opportunities. ***

Mr. Jones buys a new car. Sixty days later the makers of that car have a new model on the market. There are little changes here and there, little niceties in the new car that were not in the old, things that catch the eye and create desire. And JONES WANTS THAT NEW MODEL. His new car isn't well broken in yet, BUT HE WANTS THAT NEW CAR.

Jones probably lives in a house ten or fifteen years old, that hasn't had one single improvement since he bought or built it. It is probably just as far behind the times as a car would be built when that house was built. But Jones doesn't think of that-isn't conscious of it. Jo,nes thinks AUTOMOBILE because the auto people keep parading in front of him new things, dazzling him, making him think, arousing his craving for possession, continually appealing to his dollars. He lives in the old-fashioned home because no one is making him think H*OME IMPROVEMENTS.

That's all there is to it. I say it's the retail lumberrnan's job to sell him new building ideas. ft's not only his job, it's his duty. It is a responsibility that he assumed when he became a retail lumberman. It's a stewardship. Ffe owes something to the people of his town, to keep them uptodate in HIS line of business. THIS year it is not only his

(Continued on Page 8)

THE CALIFORNIA LUMBER MERCHANT May I, 1930
!r + r
* * :r
Mav l, 1930 THE CALIFORNIA LUMBER MERCHANT We OfferKiln Dried Fir Creo-Dipt Shingles Saginaw Brand Shingles Together with our "Sudden Service" $A]ITA FE IU}IBER t!l|. Incorporatcd Fcb. 14, 1908 A. J. ttGugtt Rursellts Outfit Erclurivc Rril Rcprcrcatrtivcr in Gelifotair rad Arirorr for Central e-od & C,oke Co. Orcgon-American l.umber C.o., Vcrnonia, Ore. Crco-Dipt C,ompany Notth Torrrerd+ N. Y. So. Crlif. Oftcc LOS .ANGELES 867 Pacific Elcstric Bldg. Bruce L. Brnlingame Pboe Yrlndlke $ft Gcaenl Oftcc SAN FRANCISiCO St. Clair Bldg. 16 Celtfornirr SL

Vagabond Editorials

(Continued from Pa3e 6)

JOB, and his RESPONSIBILITY to do these things, but it is going to be his SALVATION. And what the year will mean to him is going to depend on how much of this sort of work he does' * :r< *

Now, let's get this thing straight. I don't mean that the dealer ought to sell a complete modernization or conversion job to every old home in his territory. Not at all. As a matter of fact, I think this idea is being rather overdone in some of the modernization boosting that is going on. I want to GLORIFY THE SMALL ORDER. I want the dealer to sell something, regardless of how small, of a building improvement or rrepair character, to every human domocile in his sales territory.

***

Little jobs sell others. Every improvement brings a desire for something else. A new front door, a new mirror door, a new floor, some new windows, a new pot'ch, a new roof, a new side-wall job, a new closet, a new built-in for the kitchen orr the bedroom-all these things bring a desire for other new things. Go' out and see what your town needs, and sell every old home something to make it better. There isn't any more doubt that you can do it, than there is doubt

that the sun you CAN. will rise temorrow morning. It WILL, and d<rk*

But you've got to go after your job in a new way, you've got to get out of the old rut, yotr've got to grve up the old chair, you've got to get away from so much per thousand for lurnber. You've got to visualize what YOU can do for THEIII and sell them your stock-not as building material -but as the functions of those things which your stock will srrpply :r :B )r

Thousands of dealers, thank God, are already out and hustlirrg. The majority is still sitting and hoping that automatic business will pick up so that they won'trhave to get up an<l go out and hit the ball. One big line yard man-a great l)rogressive but rather pessimistic about retailers generally--told me that practically all the business his firm is doing is in repairing and remodeling jobs which they are gettinlf by personal'solicitation, and expressed the opinibn that rrost of their business the rest of the year would be the sarne.

I said to him: "But most of these dealers are still asleep." "Let them sleep," he said, laconically.

Reports Good Results From Penrinsula Lumbermen's Club Home Modernizing Bureau Has New Secretary

Building and r,raterial men of Minneapolis are so impressed with the success attending the efforts of the Home Modernizing Bureau in 1929 that they will continue the campaign this year, and will develop some new advertising methods.

Builders Exchange statisti'cs show that although there was an actual drop in the construction of new buildings in Minneapolis in 1929 of $1,557,315 as compared with 1928, there was an increase in additions and repairs-moderniz- ing-of 1,596,7W, showing a balance in favor of 1929 of $39,385. The amount spent in modernizing work in 1929 was $3,804,385.

D. (i. Penzotti was recently appointed secretary of the Peninsula Lumbermen's Club. which has headquarters at 18O University Avenue, Palo Alto.

Mr. Penzotti, who succeeds E. H. Galpin. has almost completed 25 yearc in the retail lumber buiiness, having started his career with the Brookings Lumber & Mill Co., at San Bernardino in October, 1905. After spending nine years .:here he put in four and a half years running a yard in Derning, N. M.; and after leaving there was associated with tre Blackman Lumber Co. in Oakland and Alameda. He tht:n made connections with the Tilden Lumber & Mill Co., and managed their Salinas yard for four and a half years rrntil they sold out in January, 1929.

I' THE CALIFORNIA LUMBEF MERCHANT May 1, 1930
,Fr|<*
'e'rze brid $e
Ba}n "tr\ EVERYTHING IN HAR, )WOODV,/ - LUMBER FOR EVERY I'EMAND ) ite Brothers Hardwood Headquarters,fincel9T2 Fierh ? Brannar, 5.r. I"^:.t*1 too large or s'' ut',lj s5d niarr-str.eer ., i;i+h;n;-s;;Gr:ii67' receiwe out instant attr:ntion T.-rIprii,BJe"aoverJ iOoO
the

Portland, Oregon

Car and Cargo Shipments

Mills-Pecific Spruce Corporation

Capacity-400r(Xx) feet per 8-hour chift.

Ships-S. S. Robert Johnson, S. S. C. D. Johnson III. Specier-Old Growth Yellow Fir and Sitka Spruce

sares offices : :31 lfriffi ffH5,i*;lti*o*

May l, 1930 THE CALIFORNIA LUMBER MERCHANT
C. D. JOHNSON LUMBER CO.

East Bay Concat Big Success

H. S. Morton

Seventeen Kittens were initiated into the mysteries of Hoo Hoo, and one old member was reinstated at the Concatenation held under the direction of H. Sewall Morton. of Hill & Morton, Inc., Oakland, Vicegerent Snark of the Golden Gate District, at the Athens Athletic Club, Oakland, Monday evening, April 14.

W. Grant, G. H. Brown Hardwood Co., Oakland; Newman E. Nelson, Hayward Mill & Lumber Co., Hayward; Henry Colleta, Smith Lumber Co., Oakland, and Geo. W. Gorman, Hammond Lumber Co.. San Francisco.

C. F. Ricker of Lannom Bros. Mfg. Co., Oakland, was reinstated.

_

Mr. Morton, who has had a big part in building up the East Bay Hoo Hoo Club to be one of the most actiie in the country, worked hard to make this event a success. and the attendance of lN, in spite of a big counter attraction, showed that Hoo Hoo is very much ilive in the East Bay district.

Bert Bryan, president of the East Bay Hoo Hoo Club, presided, and as the rules forbade speeches, turned over the meeting to the Vicegerent Snark soon after dinner was served at 6:09 p.m.

Immediately after dinner an excellent musical program lvas staged, consisting of Joe Bobba's Italian Quartette, The Lumberjacks, from Station KPO, and Sonny Dufiy, boy soprano, who was accompanied by Mrs. Warburton.

Vicegerent Snark Morton was assisted in the ritual work bI A. A. "Al" Frost of San Diego, Supreme Arcanoper, who read the code of ethics and gave the glad hand to the candidates. The nine was as follows: Snark, H. Sewall Morton ; Seilior lloo Hoo, Clem Fraser; Junior Hoo Hoo, R. A. Hiscox; Bojum, Howard Gunton; Scrivenotor, Larue Woodson; Jabberwock, Paul Overend; Gurdon, Bert Johnson; Arcanoper, Hugo Sommartstrom; Custocatian, B. Devaney.

The following Kittens were initiated: Walter Alvarez, T. P. Hogan Co., Oakland; Eugene V. Rollins, T. P. Hogan Co., Oakland; Morris B. Carter, T. P. Hogan Co., Oakland; C. E. Howes, Smith Lumber Co., Oaklind I Thos G. Ross, Smith Lumber Co., Oakland; P. Bancroft, Southern Pacific Co., Oakland; Lester G. Sterett, Millwork Institute of California, Los Angeles; J. B. McKeon, East Bay Lumbermen's Club, Oakland; Fred Cooper, Oakland Ornamental Compo Works, Oakland; R. O. Cole, Eureka Mill & Lumber Co., Oakland; A. F. Boland, Sunset Lumber Co.. Oakland; IIarry D. Heiman, Sunset Lumber Co., Oakland; Ed. V. Lewis, G. H. Brown llardwood Co., Oakland; John

CLARENCE EKSTROM PAYS VISIT TO CALIFORNIA

Clarence Ekstrom, of the Portland Office of the Chas. R. McCormick Lumber Co., is on a three weeks' business trip to California, during which he will visit both the San Francisco and Los Angeles offices.

Al Frost read a telegram from Henry Isherwood wishing the Concat success, and paying a tribute to the activities of East Bay Hoo Hoo Club No. 39.

The oldest Cat present, Al Kendall, No. 4134, was given a big hand when introduced.

-Paul Overend, Vicegerent Snark of the Monterey District, and Geo. W. Robinson, Vicegerent of Stockton District, were also introduced to the gathering.

Out-of-town visitors included the following. in addition to those already mentioned: D. C. Essley, California Retail Lumbermen's Association, San Jose; Robt. S. Grant, Millwork Institute, San Francisco; Al Hansen, S. H. Chase Lumber Co., San Jose; Charles G. Bird, Stockton Lumber Co., Stocktdn; T. L. Gardner. Central California Lumbermen's Club, Stockton; I. M. Crabb and W. S. Button. Milpitas Lumber Co., Milpitas; Jimmy Atkinson, Chas. R. McCormick Lumber Co., San Francisco; E. G. Davis, Chas. R. McCormick Lumber Co., San Francisco; H. C. Berry, Progressive Lumber Co., Livermore; Earl E. Johnson, Independent Lumber Co., Livermore; Charles N.-Quist, Quist Bros., Hayward; M. D. Bishop, Coast Counties Lumberlnen's Club, Watsonville i E. D, Hutchinson, Gilroy-Central Lumber Co., Gilroy; F. W. Elliot, Chas. R. MiCormick Iaumber Co,, San Francisco; J. Walter Kelly, Chas. R. McCormick Lumber Co., San Francisco; E. Ii. Harms, Chas. R. McCormick Lumber Co., San Francisco; J. A. Smilie, Smilie I.umber Co., Walnut Creek; Carl Worden, Worden Bros., San Franciscol_G. F. Bonnington, Wendling-Nathan Co., San Francisco; Homer Maris, H. B. Maris Panel Co., San Francisco; L. M. Swift, M. L. Doane Lumber Co.. San Jose; R. G. Hiscox, San Francisco; R. O. Wilson, R. O. Wilson Lumber Co., San Francisco; C. Lindsay, San Francisco; Oscar Olsen, Acme Planing Mill, San Fran-cisco; Ed !, LarqoS, San Jose Lumbermen's Club, $an Jose; W. T. Black, "The California Lumber Merchant", San Francisco.

WALNUT ASSOCIATION SECRETARY VISITS CALIFORNIA

Geo. N. Lamb, secretary of the American Walnut Manufacturers' Association, Chicago, was a recent visitor to California in the course of a tour of the Pacific Coast on business of the association.

Finer, better dry- ing at low temperature with no loss of time.

l0 THE CALiFORNIA LUMBER MERCHANT May 1, 1930
Save piling costs t 15 to 25% increase in capacity per kiln room.
CROSS CINCUIIITION
MOONA DRT ruLN CO}TPANY
MOORD'S BEVDBSTBLE
DNY KII.NS
Kiln Builders for more than half a centu acksonville, Fla.; North Portland, Ore. Write Today for Our Circular Describing This Amazingly Eftective

rN lg63

CIVIL \TAR WAS RAGING

It was in this Epoch of American History that Dolbeer & Carson 'Lumber Co. began manulacturing Redwood at Eurek., California. The original mill was but a collee pot compared with the great Dolbeer & Carson Lumber Co. mill of today, yetvery large for that d.y and time; crude in its methods and equipm ent, yet well in advance of THOSE times. Six successively improved mills have replaced that first one, each bigger and better than the first---milestones of continual progress in the production of Uniform and Quality Redwood.

[lffi-']
lL 1s6s"
I-UMBTR
MILLS AT EUREKA SAN FRANCISCO Do$ErR & 0nnsoN
GO.

Wheeler, Osgood Announces William A. Pickering Changes in Organization

Several changes in the organization of The WheelerOsgood Company, Tacoma, Washington, manufacturers of Laminex and Woco doors and plywood, have just been announced.

For the past year, their General Sales Offices have been located in Chicago. This plan has not proved entirely satisfactory and the company believes that they can offer their distributors a more complete service from the Home Office at T,acoma.

Due to the growth of the ,company and the 'correspondingly larger number of details connected .ivith their business, they have felt that some officer of the company should be availlble for personal ,contact with the irade when important matters or policies are to be de,cided quickly. It is often impossible for one of the principals of The Wheeler, Osgood Company to make the long trip from the Pacific Northwest to the large markets in the east and middle west when these occasions arise, so they have made an arrang'ement which they believe will be of lconsiderable value to their distributors. W. S. Nurenburg, who has been with the organization for over twenty years and who has been General Sales Manager with headquarters in Chicago, has been elected a Vice-President and will represent the,company in'the eastern part of the country. His office will be in the Grand Central Terminal Building, New York City.

W. R. Ripley, who has been connected with the company for many years as Vice-President and Director of Sales, has resigned and W. L. Rawn has been ele,cted to su,cceed him. Mr. Rawn has been manager of both the Western Door Manufacturers'Association and the Ameri,can Export Door Corporation and is well known in the door and ply-' wood industry, both in the domestic and foreign markets.

The Wheeler, Osgood Company have also taken over the personnel of the former American Export Door Corporation and is now actively engaged in distributing Laminex and Waco products in the export field.

In addition to the General Offices at Tacoma, the company will maintain sales offices in New York, Chi,cago, Atlanta, Kansas Citv, Dallas, Los Angeles, San Francisco, and Spokane.

It is the desire of the company to also announce that no changes in their well re,cognized sales policy are contemplated.

G. P. PURCHASE BACK FROM NORTHERN CALIFORNIA TRIP

G. P. Purchase, of the Coos Bay Lumber Company, Los Angeles, has returned from Bay Point, California, where he attended the company's monthly sales meeting.

William A. Pickering, president of the Pickering Lumber Company, Kansas City, Mo., died on Tuesday mornin, April 15 at the Research Hospital in Kansas City following a short illness. On the Saturday preceding his death, Mr. Pickering suffered an internal hemorrhage in his apartment at the Villa Locarno. Mr. Pickering's family, including his wife, his son, R. C. Pickering and daughter, Miss Cynthia Pickering, who were at their home in California made the trip to Kansas City by airplane arriving there on Sunday, April 13.

W. A. Pickering was born at Buffalo, Mo., on December 26, 187O. He was the son of the late W. R. Pickering, the founder of the company which bears his name. The Pickering Lumber Company was founded in 1887. Upon the death of his father in t927, W. A. Pickering succeeded him as head of the company. The Pi,ckering Lumber Company have large pine timber holdings in California where they operate mills at Tuolumne and Standatd and are erecting another large mill at Alturas. They also operate a door factory at Sonora, Calif. Ttrey have two mills at Haslam, Texas, and a large line of retail lumber yards in the middle west and southwest.

W. A. Pickering attended Drury College at Springfield, Mo., after which he entered on his lumber ,career with his father. He was married to Miss Zoe Louise Cravens, of Springfield, in 1901. In 1889, his father moved the company's headquarters to Kansas City, and later W. A. Pickering went to Kansas City. Mr. Pickering maintained a home. Las Palmas, at Santa Monica, Calif., where Mrs. Pi'ckering, who has been an invalid for. sevelal years, and their family spent most of their time. Wh'en in Kansas City, Mr. Pickering made his home at the Villa Locarno.

Besides his wife, he is survived by two daughters, Miss Zoe I-ouise and Cynthia Ann Pickering, and one son, Russell C. Pickering who is associated with the company. Mr. Pi,ckering was a member of the Los Angeles Country Club and Jonathan Club of Los Angeles, and the Family and Bohemian Clubs of San Francisco. Funeral services were held in Kansas City on April 17.

\M.'\ry". Wheatley Resigns

t' W. W. Wheatley, secretary-treasurer of the Imperial Valley Lumbermen's Association, announces his resignation which will become effective June 1. He says that his plans for the future are rather indefinite at the present time, but he hopes to spend the month of June at his ran'ch in San Diego County. Mr. Wheatley reports that their association is making fine progress.

S. E. SLADE LUMBER CO.

'\trTholesale Cargo Shippers of Douglas Fir and Spruce Lumber Reprcsenting in California

THE E. C. MILLER CEDAR LUMBER CO. WITH ,MILLS AT ABERDEEN, VASHINGTON MANUFACTURERS OF MTLLER SHINGLES AND MILLER CEDAR

12 THE CALIFORNIA LUMBER MERCHANT May I, 1930
,
ABERDEEN.
LOS ANGELES
SAN FRANCISCO NEWHALL BLDG. DAvenpnt ulo
WASH.
PETROLEUM SECURITIES BLDG. WEElrrq. 52tt
ESTABLISITED 1885
LUMBER

IE IL IRT IE Y ASPHAL'T SHINGLES

RooFrr\c Qunlity ROOFING Beauty

...€l remarkable

The roofing business is on the up. grade. Today more t'han ever . . t'he home owner realines the absolute necessity of a durable and good looking roof. Roofing costs are being measured by their life as well as by their first cost.

The more the public keeps this in mind the more EL REY ASPHALT ROOFINGS . will grow in popularity for no roofing provides greater durability, weather and fire resistance, insulation, range of

selling combination.

shapes and sizes at lowest cost . than EL REY ROOFINGS.

Why not get the entire EL REY story? Learn of our service, Pdces, tenns, etc. . . and of the f ine roofing business countless deders are building with EL REY ROOFINGS.

In the interests of good business, we suggest you droP us a card so we can affalrrge for a rePresentative to get all of the EL REY ASPHALT ROOFING facts to you.

EL RBY PRODUCTS COMPANY

May 1, 1930 THE CALIFORNIA LUMBER MERCHANT l3
1631 North San Pablo Street (Opposite Lincoln Park) San Francisco Portland Seattle Los Angeles

California Building Permits for March

t4 THE CALIFORNIA LUMBER MERCHANT May I, 1930
Los Angeles
SanFrancisco... Long Beach *Hollywood Beverly Hills San Diego Berkeley Santa Barbara .. Pasadena Glendale Sacramento Huntington Park San Jose *Wilmington ... Alhambra South Gate San Marino San Mateo Burlingame Santa Ana *North Hollywood Whittier Alameda Stockton Riverside *San Pedro .;.... Palo Alto Santa Monica Vernon Bakersfield Culver City San Bernardino Hayward El Centro *Venice Fresno San Leandro .... Pomona Lynwood Eureka San Rafael Fullerton Ner,r'port Beach Salinas Redwood City Modesto San Gabriel Santa Maria Richmond Montebello Inglewood Maywood Ontario Monrovia *Van Nuys South Pasadena 1930 March 7,045,931 3,502,312 1,179,950 737,805 507,000 473,960 4l I,586 347,231 328,1 15 327,810 3tr,o44 274,630 243,W5 2A,989 222,OOO 22I,130 214,434 176,550 lffi,ffi 157,ffis 154,065 151,975 138,845 134,841 133,384 tLz,22l 111,830 110,680 r07,32r 101,820 99,885 99,r95 97,540 94,050 87,346 85,197 85,160 84,730 92,593 82,370 81,630 80,490 77,495 74,337 ffi,575 @,425 57,975 56,130 56,095 53,380 q2 ROq 49,825 48,015 47,ffiO 4sBos 42,ffi 1929 March, $10,695,375 2,70l,LLl 3,947,ffi 1,894,833 r,152,625 89t,952 268.,237 157,000 665,163 648,695 356,976 423,%0 334,505 500,569 24t,089 200,005 l20,lo4 775,694 118,425 119,725 159,382 60,630 80,722 134,510 234,520 $Jn l23,glo 2t4,830 gg,g05 ll5,779 78,450 342Jn 40,620 52,r@ 118,834 193,968 n7,900 113,915 84,250 39.r25 59,590 61,615 69,525 264,073 80,236 119,943 64,065 64,693 21,595 38,860 42,6ffi 3,150 89,495 40,340 152,524 55,237
Santa Paula Compton Bell Brarvley Monterey Orange Santa Cruz Laguna Beach Ventura Anaheim Palos Verdes Estates Hermosa Beach Manhattan Beach Watsonville Hanford Petaluma Piedmont Arcadia San Fernando ... Torrance Monterey Park 1930 March 42,169 41,sffi 40,000 39,290 36,400 36,m 35,900 35,890 35,700 35,475 35,200 34,900 34,306 33,795 33,735 32,975 32,476 D,700 28,365 2&350 22,gOA 21,593 21,170 20,975 18,920 14,775 l3,gl5 13,110 12,780 ll,g75 11,870 11,835 10,900 1o,500 10,075 9,300 9,075 9,500 8,400 7,965 7,W 6,575 6,500 6,m 4,500 4,150 3.200 3,m 2,ffio 2,IN l,ggo 1,500 t929 March, 27,O35 200,993 83,110 13,975 44,&7 10,000 146Ms 4g,gg5 314,ffi 4I,397 ,+8.000 2r,5@ 29,m 21,315 72,725 I48,467 g1,2gg 36,300 27,486 42,5m .l7,lg3' 62,525 8,730 70,7q lg,g24 18,630 rt,m 20,ggs 42,025 3,4O0 24,975 13,650 16,2ffi 4,500 7,850 8,4O0 78,500 56,400 10,170 20,815 11,650 31,005 3,500 14,500 n4315 15,500 44,775 25,130 87,625 2,O50 2,125 62,ffi Redlands Pacific Grove Santa Rosa Tulare National CityColton 13.900 Redondo Beach Rancho Santa Fe l1l Segundo El Monte Coronado Harbor City Lindsay Glendora Huntington Beach Calexico Oceanside Covina Porterville Sierra Madre Visalia Chula Vista Exeter Carmel Emeryville La Verne Hawthorne Upland Banning Azusa Corona Seal Beach San Clemente .. *Included in Los Angeles.
City-
........$
City-

McCLOUD SHEVLIN KNOTTY PINE

This very popular interior finish is specially selected and rigidly gtaded from McCloud Shevlin Pine. Why not cash in on the vogue for this beautiful panelling and trim? Ask your dealer or write us direct for descriptive booklet on this.

THE McCLOUD RMR LUIUBER C0.

MANUFACTURERS OF CALIFORNIA WHITE AND SUGAR PINE MILLS AND FACTORIES-McCLOUD' CALIF.

WESTERN SALES OFFICE: 1030 Monadnock Building, San Francisco, Calif.

W. G. Kahman, Sales Mgr.

W. H. Nigh, Ass't. Sales Mgr.

SOUTHERN CALIFORNIA AND ARIZONA REPRESENTATIVE:

L. S. Turnbult

TEXAS REPRESENTATIVE:

R. C. Callaway -

EL. PASO AND VICINITY:

Continental Importing and Bxporting Co.

PANHANDLE OF TEXAS:

Gainer D. Whitsitt, Inc.

- t27.328 Petroleum Securities BIdg., Loc Angelec, Calif.

5O6 First National Ban& Bldg., Fort Vorth, Texas

Milb Bldg., El Paco, Texas

- 1015 Oliver.Eakle Bldg., Amarillo, Texar

PLEASE SEND YOUR INQUTRIES TO NEAREST OFFICE.

May 1, 1930 THE CALIFORNIA LUMBER MERCHANT
This knotty pine room in the style of the Earty Federal Era was featured by Shevlin, Carpenter & Clarke Com' pany as iti exhibit at the 4(hh Annual Northwestern Lumbernrents Convention in Minneapolic and won the Blue Ribbon. It was also shown at the State Conventionc in Der Moineg and Milwaukee. The room wes derigned by Louis Boynton Bersback, architect, and furnished with authentic hand-made reproductionc of Early American Furniture loaned by the H. S. Cleveland Furniture Company.

OAK FLOORING

OUSES laid with "Perfectionl' Brand Oak Flooring command a better price on the open market. You can depend upon "Ferfection." In modern plants operated by skilled lumbermen, only the finest oak is selected. After proper seasoning and kiln-drying, it is perfectly milled and matched so that it lays smooth and stays smooth. It is graded and handled so carefully that upon arrival anywhere, it is always in perfect condition. 'Leading lumber dealers gladly feature this nationally advertised brand.

Arkansas Oak Flooring Co., Pine Bluff, Ark.

There's a size and grade for eocry type of structure, n,ew or old, Ask your architect or build,ing contractor for an estimate.

Home Owning Essay Contest for School Children

Announcement was rece4tly made in the Imperial Valley Press, El Centro, of the Home Owning Essay Contest open to all Imperial Valley s,chool children which is being cbnducted under the auspices of the Better Homes in America Campaign for El Cehtro, of which Mrs. O. G. Horne is chairman, and sponsored by the El Centro Chamber of Commerce, El Centro Junior Chamber of Commerce, Building Service Bureau, Imperial Valley Master Plumbers' Association, Imperial Valley Hardware Co. and.the Imperial Valley Loan Co.

The prizes are as follows: First $25.00 cash; second $15.00 cash; third $10.00 cash; fourth, fifth, sixth and seventh prizes $5.0O cash each.

The rules of the contest were as follows.:

1. Open to all Imperial Valley School Children.

2. Essay limited to 300 words.

3. Subject: "Why Father and Mother Should Own Our Home."

4. Write on one side of paper only.

5. Sign Full Name. State School, Class and Age.

6. Address envelope to "Essay Contest", El Centro Chamber of Commerie.

7. Contest Closes April 30, 1930.

8. Winners will be announ,ced as soon as oossible after Mav 1. 1930.

The'judges are: Rev. Charles Wilson Baker;J.P.Green, Editor Imperial Valley Press; Cartton D. Joy, Editor Imperial Valley Farmer.

The contest was arranged for by W. W. Wheatley, secretary of the Imperial Valley Lumbermen's Association, to be held under the auspices of the Better lIomes in America Campaign which came into being through his efforts. Mr. Wheatley states that radio announcements have been made on'ce a week regarding the contest and that considerable interest has been shown all over the Valley. In referring to the building pages that are carried in the El Centro papers to stirnulate interest in home owning and modernizing, Mr. Wheatley states that they have proved very beneficial and many direct sales for building materials can be traced to this work.

56 -Year- Old Redwood Used Again In New Structure

/ Max E. Cook, Farmstead Engineer, California Redwood y' Association, in a recent field trip in the Northern part of the State, ran across a case where the 56-year-old Redwood siding and shingles from a building in Colusa, now being wrecked, are to be used again by the owner in a new structure.

The building is one of those which escay'ed the fire in the 80's. The shingles and siding are in perfect condition, in spite of the fact that the lattei has not been painted for 30 yearS.

C. E. DANT RETURIIS FROM.ORIENT

C. E. Dant, of Dant & Russell, Inc., Portland, Ore., returned recently from a three months' tour of Japan, China and the Philippine Islands. Mr. Dant reported that trade in China is depressed owing to the internal strife, and that Japan's imports of logs and lumber from the. Pacific Coast have decreased greatly owing to their financial depression. He reported that the Philippine Islands, generally speaking are prosperous, but that lumber manufacturing there has reached the point of over-production. He stated as his opiniori that there will be a great development in tlie Philippines when the question of independence is out of the way, and that this question is merely a matter of politics, there being no general demand for independence.

l6 THE CALIFORNIA LUMBER MERCHANT May 1, 1930
like this tnakes a house worth ftr.ore
t
Brand Oak Flooring "Perfection" Brand Oah Flooring, Blochs aril Plonks mog be obtained chemi,cally treated b! the *CELLizing process.

CIEILQITEX

builds more livable homes h,elps bring the infutstrY back to prosperity

SURE way to stimulate new build'

1|\ ing and increase the prosperity -of the entiie building industry is to offer the public more livable homes that assure year 'round comfort.

Here Celotex insulation strikes the key note for a powerful campaign for better-built homes. For Celotex, through years of powerful and continuous nation-

al advertising, has become the preferred insulation of home buyers everywhere.

Your salesmen can capitalize the nationwide enthusiasm for Celotex-insulated homes in their effort to increase your sales and your profits.

Give them the tested Celotex Merchandising Plans to work with. These plans make their efforts more productive.

CELOTEX is easy to sell because the name Celoter has become a household word for effective insulation.

CELOTEX is advertised and merchandised to every factor in the building industrY'

cELorEx

Hlt ail"ll#-'#,i::"'

CELOTEX generously repays every ounce of extra sales effort You Put behind it.

Fill out and moil the coupon below for the Celoter Merchan' dising Plans designed to help your salesmen proaide a fast' er, tnore lrrofitdble turnoaer.

Gentlemen: Please send me your detailed Merchandising Plans, designed to increase my profits from Celotex.

May I, 1930 THE CALIFORNIA LUMBER MERCHANT
i---*-----"""' , c' L' M'-5'r'3{', THE CELOTEX COMPANY, 919 North
Michigan Avenue, Chicago, Illinois
Name Address city... state. ...,.,:.rti... The word CunornX (Reg. U. S. Pat. Ofi.) is thc trademark of and indicates manufacturc by Thc Celotex Compaoy Chicago, Ill.

Looking Ahead

For thre_e years, from Janua ry, I9l9 to January 1922, commercial paper rates, \"y York, were high. Th6y fluctuated between 5/o and 8/o, These rates were not favorable to industry which during nearly all of. 1920 and for eight months of 1921 declined, bringing the hardest times of the generation.

For four years, from January t924 to January 1928, commercial paper rates

cyclical low, because of President Hoover's efforts and for other reasons for which we do not have space here, may go but little below the low point already reached at the beginning of the year.

paper rates have declined from 6fu/o to 3/+%. At the end of the six months there is little oi no evidence that the low p_oint for 1930 in industrial production has been reached. Cy.cles of industrial produ-tion usually make their low poin_ts at one of the seasonal low pointsl i. e., mid-summer or November-December. There ii no exceplion since the war and it is not likely thdt 1930 will prove io be one. This were low. They fluctuated between 3/s and 4%%. These rates were favorable to industry and to speculation. Accordingly from the peak in the spring of 1925 to the peak in the first half of 1929, industry in the United States was at a high level. Notice that this allows the usual lag of about fifteen months between the money rates and the industrial production. It does not overlook the

Previous issues of "Looking Ahead" have pointed out that major movements in industrial production are preceded by corresponding movements in money rates reversed. The chart in this issue of comparatively slight recession of. 1927. From the spring of 1924 to the fall of. 1929, there was a strong and almost-unbroken upward movement in stock prices, The chart shows the sharp brief declines in 1925-1926 and in the first half of 1929. Easy m-onel influenced speculation more quickly and more strikingly than it did industrial production.

Money ra-tes as shoz,n on the chart are commercial paper rates, Nezu york city. Stoch prices. ay frgrn the Annali,st. Industnial prodiction is'froi the Federil Reserve Bulletin. only.rnajor m9teffients are charted,. made by ciinectiii ertreme high and low points by straight lines, -

During 1928 and, ten months ol 1929, commercial paper rates increased from 4Vo to 6%%. These rates, whili not so unfavorable as those of l92O and 1921, were mu,ch less favorable to industry than were the rates of. 1924 to t928. Accordingly_i1du9!ri1! production declined very sharply from the middle of.1929 to the first of 1930. In thi first four months of 1930, the seasonal spring increase has been less than normal. In the six months to May, 1930, commercial

"T,ooking Ahead" shows that.major movements in stock prices are similarly preceded by major movements in money rates reversed. The money rates shown in this chart are ,commercial paper rates, New york City; but in studying major movements only, Federal Reseive rediscount rates_, acceptance rates or time mongy rates will answer equally well.

Close and'careful study of the chart will prove profitable. Taking first any given movement in money ratei, find the corresponding' movement in stock prices ind the corresponding movement in industrial production. If the chosen movement of money rates is dournward, then find the following downward movement in stock prices and the following downward movement in industrial production. For any

t8 THE CALIFORNIA LUMBER MERCHANT May 1, 1930
{> Better Business is Just Ahead Be Wise-Buy Now We carry a complete line of best qualiry Building Materials SERVICE With a Personality E. K. tlrOOD LUMBER COIIPANY ttGoods of the V'oo&tt 47Ol Santa Fe Ave. Lor Angeler, Calif. King & Frederic& Stc. Oatland, Calif.

upward movement of money rates find the following upward movements in stock prices and in industrial production.

From the low cyclical points-in every case except in 1921, stock prices turned up before industrial production.

From the cyclical peaks-in every case except 1929, stock prices turned down before industrial production. It is interesting to note that in the spring of. 1929 there was a sharp falling off in stock prices. This preceded the cyclical turn down in industrial production in June. Similarly in 192I, a few months before the cyclical turn up in industrial production, there was a decided rally in stock prices. Ilere were two notices that, in response to economic influences only, the ,cyclical turning points had arrived. Psychological influences delayed the actual turning points till later.

After the stock crash in October 1929, stock prices fell very abruptly and to a very low point. From this point they turned upward after money rates had begun to fall off. Industrial production turned up a little later, but this is doubtless only a minor movement, a seasonable movement, A study of the chart shows that the increase in stock prices that has occurred since November 1929 is the usual occurren'ce at this period of the cycle and as we have stated ordinarily it pre,cedes the major turnup in industrial production. In 1920 stock prices and industrial production turned up at the same time. In 1924 stock prices began to increase three months before industrial production. In 1926, stock prices began increasing in the spring. Industrial production turned up in the fall of L927. }Jerc was an unusually long lag. It illustrates the fact that stock prices were less influenced than was industrial production by the increase in money rates from 3% in the summer of. 1924 to 4rl/o in the fall of. 1926. In view of the facts we have just stated, it will not be surprising for stock prices in 1930 to keep on increasing (but not without minor reactions) for six to twelve months before industrial production makes its cyclical turn up.

This study is made to reassure those who are discouraged because industrial production and "business" have not yet turned up and are fearful because stock prices and speculation have been so rapidly increasing. Increasing stock pri,ces when money rates are falling is an evidence of the reasonable conviction of the majority of buyers and advisers basgd on past experience and economic law that improving business is not far off. On the other hand, increasing stock prices when money rates are abnormally high and are still rising is evidence of imbecility or temporary insanity on the part of the majority of buyers and advisers. Intentional misleading on the part of advisers is the only altern-ative explanation of the stock debacle of. 1929 and this seems inconceivable,

May I, 1930 THE CALIFORNIA LUMBER MERCHANT
J. R. HA]IIFY G|l. M anuf aclurers - W holesalers DOUGLAS FIR . REDWOOD - SPRUCE Rail and Cargo 24 Market Street - San Francbco Lor Aagclor Office Portland Officc 522 Ccatrtl Bldg. .A,mcrican Bank Bldg. Sinee tgl2... OUB POLIOY has nener oari,ed from Wholesale OnIy and we feel this cooperation merits your Patronage and Good Will John TlL ARCIIITECTVRAL wooDlflwoRK urrL*"g*;;!;;;;ot ffi 1 ir KOBIIL Son, In(o. 652-676 South Myers Street Los Angeles Private Exchange: ANgelus 1671 ' Manufacturers "l SASH and DOORS

Columbia River Bridge at Longview Open to Traffic

/ The large bridge that spans the Columbia River and ported on Douglas fir falsework, 900,000 feet being used { connects Longview, Wash., with Rainier, Oregon, was for each arm. There are two timber approaches to the opened to traffic on March 29. Approximately 6,000,000 two ends of the bridge rvhich aggregate_372S-f.eet-in length reet of No. 1 common Douglas fir was used in buitding ,tfn"..!tll ,?.!?ilj,.t;'.tt,H,l'ilr"["?"uglas fir. The. the bridge, for permanent construction as well as false- "In constructing the falsework, from seven to eleven 'work. pieces 12 inches 6y 12 inches or 12 inches by 14 inches by

Th" bridge_ has a deck clearance of 196 feet, and is the 41 feet Douglas fii were used as posts for each bent. Capl highest cantilever bridge in the -y9t1d over_ a navigable and sills wire 12 inches by 12 inches. Sway brace, *.i. stream. It has a main span of 1200 fegt and two anchor 4 inches by 12 inches. Longitudinal diagonil braces were arms of 760 feet each.' The two anchor arms-are the 4 inches by 12 inches by 621eet. Longifudinal girts were longest in the world, and during construction were sup- 8 inches by 10 inches by 42 feet.

SCHAFER IN LOS ANGELES

Albert Schafer, r'ice-president of Schafer Bros. Lumber & Door Company, Montesano, Wash., has returned to hi"s home after spending several days in California on business. While in Los Angeles, Mr. Schafer made his headquarters at the Lawrence-Philips Lumber Company, who are the Southern California representatives for the Washington concern.

W. C. ABENDROTH VISITS LOS ANGELES

W. C. Abendroth, treasurer of the Robbins Flooring Company, Inc., Rhinelander, Wis,consin, has left for the East after spending three weeks in Los Angeles on a combined business and pleasure trip. During his stay, Mr. Abendroth made his head_quarters at the office of Clint Laughlin, who represents the 'company in this territory.

May I, 1930
Coluntbia R'iaer Longaiew Bridge Shozaing Trestle Approach to l4/ashington Side.
THE CALIFORNIA LUMBER MERCHANT
HAND-DlCKID DOUGT_AS TTQ SANDED FINTSH Is OUR STANDING OFFER WITHOUT ADDITIONAL COST TO YOU iir- r r L-.L-... BLINN'' A,RCHITECTURAL WOODWORK OFFERSi PLEA,SING DISTINCTION THE L. TY. BLTNN LUDIBDB COMPANY _Dirtribrl$rS Gcncral O6ccr _ Arizonr Rcprcroatrtivr Yudr and Wharver 25Ol So. Alameda St R. W. DALTONFoot of McFarland .Avc. Phone: HUEbolt 3770 -un;ffi;, c"ti: I-" A"sctc"ttr"-i" '$i"HR#' ALBERT

Program

Thirteenth Annual Convention, Douglas, Arizona, May

Friday, May 9thdegistiation of Members and Guests at Club Headquarters, Gadsden Hotel. No business meeting will be held during the forenoon and it is_ free time for all but committees. Get acquainted.

11:00 A.M.

Nominations and Recommendations Committee, Gadsden Banquet Room.

12:30 P. M.

Luncheon for the ladies in Agua Prieta.

1:30 P. M.

Closed meeting for Club Members only, Gadsden banquet Room.

Reports.

Resolutions

Recommendations.

R. C. JONES BACK FROM TRIP

Ri,chard C. Jones, of the Van Arsdale-Harris Lumber Co., San Francisco, and Mrs. Jones, returned April 14 from a tour of Central America. They made the 38-day trip on the United Fruit Company's steamer Suriname. and had a very enjoyable time.

Lumbermen's Club of Arizona. 9-10-l I' Gadsden Hotel.

Election of New Officers.

4:30 P. M.

Hoo-Hoo Concatenation, Elks Club.

7:30 P. M.

Banquet for Hoo-Hoo Members, Lumbermen and Guests, Social Club, Agua Prieta.

Saturday, May 10th-

9:00 A. M.

Meeting of New Board of Directors, Gadsden Banquet Room.

10:00 A. M.

General Meeting, Gadsden Banquet Room. Talks by prominent business leaders.

7:30 P. M.

Annual Dinner Dance, Social Club, Agua Prieta.

Sunday, May llthGolf, Douglas Country Club.

T. W. DANT IN NORTHWEST

T. W. "Tom" Dant, Southern California representative for the Port Orford Cedar Products Company, recently spent several r,veeks in the Northwest visiting the mills. During Mr. Dant's absence "Bar" Williamson had charge of the Los Angeles office.

Coos Bay Lumber Go.

Please address inquiries for Rail Shipments and Finished Stock to Bay Point and Export and Other Cargo fnquiries to Marshfield.

May 1, 1930 THE CALIFORNIA LUMBER MERCHANT 2l
General Ofice and Mille MARSHFIELD, OREGON Executive Oftce Balfour Building SAN FRANCISCO Southern California Sales Petroleum Securities Bldg. LOS ANGELES Remanufacturing Plant and Northern California Salec BAY POINT, CALIFORNIA
PACIFIC COAST TIJMBER

Bead th and youell PIONEER COPPI is bringing add,ed, pr.

f O*i"g lg2g, more than 18,000,000 feet of metal valleys were sold, and none of this profitable business went to lumber dealers. ![ N"* . . . Pioneer Copperclad Valley is taking lumber dealers into this active market with a product that is easy to sell and carries " good margin of profit.

!f Et ".y sloping roof job is a prospective Pioneer Copperclad Valley job . whether itts tile, slate, wood shingles, asbestos or composition shingles.

l[ Customers want Pioneer Copperclad Vatley because it costs less in the long run than other metal valleys.,

!f Contr"ctors use it because it is easy to apply . . flexible . fits snugly, and nails down just like any roofing.

S A"a you'll lilce it because it ofiers a logical companion item to sell with every order of sloping roof material. . . and it will bring you an increased volume of business and greater profit!

tf f"r samples and complete information, get in touch with your nearest Pioneer branch office . . . and remember, Pioneer Copperclad Valley scips are patented and are an EXCLUSIVE Pioneer Paper Company product on the Pacific Coast.

PA

22 THE CALIFORNIA LUMBER MERCHANT May 1, 1930
MANUF a Bu.h SL SAN FRAIICIIICO. CALTF. Suttc ?3n
PIONEER
55th and Alameda, LOS r2rt SprHiar Bldr. PORTL,/IIID, ORECION ATWATER Gr| St! Dc:t r H"tt- StdSSEATTLE. WASHINGTON MAIN 5I'2
May l, 1930 THE CALIFORNIA LUMBER MERCHANT )se faots
why RCTAID YAttEY its to Pioneer Deulers 1888 TURERS sELES, CALTFORMA 2ttI a2l Synor Blcl SPOKAI{E. WAIIHINGTON nAlN 5rr3
up in rolls containing 50 feet, 22/2 inches wide, with 9 inches of pure copper expooed. corrPANr 515 U. S. NrL Bul Bldr. DENYER" COI.()RADOKlyrbr ?lll 7?? Cuft NaL BUL BldrSALT L/\KE CITY, UTAH ]\rutth ?lEl
know
Put

Pacific Lumber Company Uses Dillon Pulley in Palco Frames

Recent announ'cements have been made by The Pacific Lumber Company, San Francisco, in their advertisement in this paper, of a new pulley, the Dillon Jam Proof Sash Pulley, which is being used by them exclusively in their PALCO Redwood Frames.

This pulley, shown in the illustrations, is a new and improved design in which it is claimed that every requirement of a perfect sash pulley has been met and.defects on the old open types overcome. The fully enclosed design keeps the sash cord in the groove of the wheel all the time and insures long life {or the cord.

The appeal of this pulley to the contractor is its superior quality and the time saved in cording, and it appeals to the home owner because it will work under all conditions without any trouble

The chief points of superiority claimed for this pulley, which is manufactured by The Stanley Works, New Britain, Conn., producers of high class hardware for the past eighty years, are as follows:

(1) It cannot jam.

(2) The cord will not cut or fray.

(3) It completely closes the pulley opening in the window and keeps out insects and dust.

(4) It is easy to cord. The cord is naturally guided to the pocket and no mouse is needed.

(5) Rust resisting finish.

(6) Wrought steel construction prevents breakage loss common in cast pulleys.

(7) The completely enclosed design gives a much greater rigidity and strength than was possible in open types.

THE CAI,IFORNIA LUMBER MERCHANT May 1, 1930
AP,}ONGLARPPO war_ru -c L UT F W. E. C()(}PER IUMBIR C(}. ED4[p, 0oRi -ASH Uy AK- G RCFJ - g Ne Lor .Angeles. wE" 5131
WHITE PINESUGAR PINEWHITE CEDARSPRUCE_

LUMBERMEN'S RECIPROCAL ASSOCTATTON

WE SPECIAUZE IN WORKMEN'S COMPENSATION and A.UTOMOBILE INSURANCE

A RECORD OF SERVICE ORGANIZED DEC., 1917

Writing practically every fonn of Ca"rulty Inrurance.

Premium income organizatiron $lS,OOOrqX).(X).

Losses, adjrutmeotr and other expenses rince organization approximately $11,OOO,fi)0.OO.

Dividendr since organization, $3r2OOrOOO.q).

A National [astitutiel-l$Vo protection.

Sales, claim, and service officec conveniently located ttroughout the United Stater.

TWO BRANCH OFFICES IN CALIFORNIA

SAN FRANCTSCO

Uuderwood Bldg.

E. J. Brockman

Telephone: DOuglar 669l

STANDARDIZATION Brings SUCCESS to 'W'EAVER -H ENRY I) e "l ers

qCORES of e.rccescful'We"tet-ffeo'y de.l"tc v will testify to the aJvantagee accruing ftorn etarlatlizing on tLe cornplete line of 'W."vet ProJucts.

l1l.ore rapid turnovcr ic eteadily b.rildiog ptofitr. Mooey is not tied up in ecattered lioec of elow moving atocl.c. Rcpeat otdeta ete acsuted by tle c"Ie of taowa gu"lity merchandiee that rnaleg gooJ oo the job.

Th.." de"l.t" Lrlo* ftorn experience tlat quality ic built into the 'W-e.t"t-Il.lety ptodu.ts and tlat tf,e organization manuLcturing theoe raaterialc is equarely behial tlern in helping to build e pcrmanert burineee.

'W'e.vet-Iferrtl, J""Iete L"te earaed e reputation for hoaecty anJ irtegrity and tLey are aoetly succeesful

LOS ANGELES

334 H. W. Hellman Bldg.

R. E. Wallcr

Tclcphone: FAbcr 5423

May l, 1930 THE CALIFORNIA LUMBER MERCHANT
.w.EAVER-I{ENRY CORPORATION 3275 EAST SLAUSON LOS ANGELES

San Francisco Bay District News Items

JrM FARLEY ON BUSTNESS TRIP TO COLORADO AND TEXAS

Jim Farley, assistant Western sales manager of The Picific Lumber Co., San Francisco, left April 12 for a six weeks' trip to Colorado and Texas. He will make a survey of conditions in the lumber industry in this territorv, and his itinerary will include all the principal cities in the two states.

H. B. CHADBOURNE VISITS

H. B. Chadborrrne, of the Salinas was in San Francisco on a business of April, and whrle there found time old friends in the wholesale lumber

SAN FRANCISCO

Lumber Co., Salinas, trip about the middle to call on some of his business.

THE LITTLE RIVER REDWOOD CO. HAS NEW TELEPHONE NUMBER

The telephone number of The Little River Redwood Company, San lirancisco, will be changed on May 1 to GArfield,2576.

ROY BARTO VISITS SAN FRANCISCO

Roy Barto, president of Cadwallader-Gibson Co., Inc., Los Angeles, was in San Francisco recently for a few days on a business trip.

W. R. CHAMBERLIN IN NORTHWEST

W. R. Chamberlin, head of W. R' Chamberlin & Co., San Francisco, left April 20 for a two weeks' trip to the Northwest, where he will visit the company's Portland and Seattle ofifices and call on a number of mills in the Colum' bia River and, Puget Sound districts.

C. A. CHASE VISITS SAN FRANCISCO

C. A. Chase, manufacturer of split Redwood products at Weott, lvas a recent business visitor to San Francisco.

CHAS. S. LAMB TO REPRESENT THE PACIFIC LUMBER CO. IN S. F. BAY DISTRICT

Chas. S. Lamb, well known lumberman, formerly with the Tilden Lumber & Mill Co., Oakland, is now a member of the sales stafi of The Pacific Lumber Co., San Francisco, covering the San Francisco Bay region.

OREGON LUMBERMAN ON TRIP ' TO SAN FRANCISCO

Georg Bjorset, of the Daugherty Lumber Co., Cottage Grove, Ore., spent a few days recently in San Francisco.

E. A. HORR GOES TO KLAMATH FALLS

E. A. Horr, formerly sales manager of the Chicago Lumber Co. of Washington, Oakland, and recentlv with the Pickering Lumber Co., San Francisco, has been ap_pointed sales manager of the Shaw-Bertram Lumber Co.. Klamath Falls, Ore.,1nd took up his duties there April I'

PERRY DAME IN BAY DISTRICT

Perry A. Dame, Western sales manager of the CleoDipt eompany Inc., recently spent a week in the San Frincisco -Bay district on business, mqkilg his helrdquarters at the offices of the Santa Fe Lumber Co'' Northern California representatives of the company.

RAY COX RETURNS FROM TRIP TO SOUTHERN CALIFORNIA

Ray B. Cox, vice-president and general mana-ger- of the Built-In-Fixture Co., returned to Berkeley, April 21, f.tom a 10-day business trip to Los Angeles' He was accompanied 6y his wife and boy, who made the trip an Easter vacation.

LARUE WOODSON BACK FROM NORTHWEST

Larue 'Woodson,. Northern California representative of the Wheeler, Osgood Co., Tacomi, returned to San Fran' cisco April 2I from a business trip to Portland, Tacoma and Seattle.

LESTER STERETT VISITS BAY REGION

Lester G. Sterett, manager of the Service Bureau of the Millwork Institute of California, has been spending some time in the San Francisco Bay district on trade promotion work.

W. S. NURENBURG VISITS SAN FRANCISCO

W. S. Nurenburg, one of the vice-presidents of -the Wheeler, Osgood Co. of Tacoma, visited San Francisco April 21 and 22 to confer with Larue Woodson, the company's Northern California representative.

FRANK F. MINARD VISITS tsAY

Frank F. Minard, of the C. S. Pierce Lumber Co., was in San Francisco recently on a business trip.

SAN LUIS OBISPO RETAILERS VISIT SAN FRANCISCO.

J. H. Kirk, of the Southern Pa'cific Milling Co., and J. A. Greenelsh, of the Pacific Coast Coal Co., San Luis Obispo, were visitors to San Francisco April 10, on business pertaining to the Coast Counties Lumbermen's Association.

PICKERING EXECUTIVE FLIES TO KANSAS CITY

D. H. Steinmetz, of San Francisco, vice-president of the Pickering Lumber Co. flew from S4n Francisco to Kansas City to attend the funeral of W. A. Pickering, presid_ent of the company. Mr. Steinmetz left San Francisco 5 p.m. April 15, arriving at Los Angeles at 8 p.m. .He was joined there by his son, D. H. Steinmetz, Jr., and both left Los Angeles on the morning of the 16th by Western Air Expreis plane, arriving in Kansas City the same evening.

26 THE CALIFORNIA LUMBER MER.CHANT May I, 1930 Colifonions I*c.
ft \

The Eighth Anniversary Number of

The California Lumber Merchant will be published on JULY FIRST

Makc Your Spacc Rcgervations for Advcrtiging Now

THE CALIFORNIA LUMBER MERCHANT

Six-Wheel Trucks Easy on Roads and Reduce Cost Per Ton Mile

The vibration set up crossing the bridge was hardly--notifeable to those standing on the bridge; while the vibration set up by the standard four-wheel, two-wheel drive motor trucks was decidedly noticeable'to everyone. Smoothness

Brute strength and beauty of line, Fageol .,10--ton truck meets need lor truck of griat caltacity with s7eed and flenibili-ty. Lessened road impact ond ,rbi distributioi of loid go beyond thi requirements. of .St.ate A;sn;iy ri[ulations. Note stuidy coistruction and stream-line design'

"Reducing the cost per ton mile," according to T. R' Bill' Sales Maniger of the Fageol Motors Com-pany, "is the constant pto=bl"* of the motor truck manufacturer. The increased'payload, the even distribution of load over the driving michanism, the greatly increas-ed road traction are outsta"nding features. of the four-wheel drive motor truck' The sreat"reduction of road impact means a substantial increi-se in the life of the motor truck with little, if any' wear to the highwaY."

"Motor truc[ manufacturers have been puzzled over the oroblem of accessibility of all component parts and the iuccessful operation of this type of drive in actual daily work. The ultimate aim of the four-wheel drive, six-wheel motor truck is to reduce the cost per ton mile' Obviously, to reduce mechanical maintenance of any truck operation will materially decrease the cost per ton mile. This problem has been'solved effectively by Fageol's latest development of this class of truck. It is outstanding for its simplicity of design."

Hundreds in Use Throughout the West

Mr. Bill said, "hundreds of four-wheel drive Fageol trucks are in daily operation on the Pacific Coast, many hauling better than tin tons at a speed that was never before thousht possible for a motor truck carrying such a large gross"loa-d." Mr. Bill goes on to say that "results have been astonishing."

"Many 6perators have been able to show such a -great increasi in ihe payload, with the resultant lowering of cost per ton mile, ihit they have operated profitably under "dnerse conditions." Life of Truck

GreatlY Increased

One of the most important points of interest to the operator is the absence of vibration because of the lessened road shocks as accomplished by this particular design of rear axle being journalled itt the spring seats, -permitting the wheels to-roll, rather than to drop into chuck holes and bounce over bumPs.

Mr. Bill stated: "In a recent demonstration for one of our Northern State Highway Commissioners we were requested. to drive one of our six-wheel, four-wheel drive motor trucks over a bridge with a very rough road-bed'

of operation, the feeling of rolling over the highway,.with no e'ffort on the part of the motor, is one of the thrills of riding one of these big lO-tired jobs."

Driver HaS Complete Control At AU Times

These Fageol trucks will haul a maximum of 34,000 pounds grosi," Bill stated, "at a fair rate of speed, there ^beine nJ vibration and, with the Westinghouse air-brakes, the irotor truck is in complete and absolute control of the

THE CALIFORNIA LUMBER MERCHANT May I, 1930 n
The Giant Fageol "Golden Bear" Note the rugged construction of ihis Goliath 9f motor truck transporta-, iiii. 'i""iii70-ton, four wheil drttte, wiJh dual tire equipntent. Total " Ioad caPacitY o/ 34'ffi Porinds

driver. The ten big 38x9.75 tires give a wide margin of safety under all operating conditions, and the two rear axles which have a carrying capacity of thirty-two thousands pounds alone, give you the wide margin of safety necessary for present day highway and city traffic conditions."

Eastern Truck Men Watch Western Demonstration

Mr. Bill says that the East has had to look to the West for the development of the six-wheel, four-wheel drive

MATERIAL FOR AROMATIC CEDAR CHESTS

- TENI{ESSEE REID GEDAB-

l " Rough Stock

13/16" S2S and Sanded (Chest Sizes)

l3/16'5 Ply Veneer (Chest Sizea)

ONE SIDED WALNUT_ REVERSE SIDE TENN. RED CEDAR

Sold by Retail Lumber, Building

Material and Hardware Stores.

motor truck and states that it was iust a few vears back when Fageol first adopted the four-wheel drive and Eastern manufacturers were looking with interest to this experiment of truck driving mechanism.

Mr Bill said: "While they were waiting for developments, we have gone ahead and perfected this greatest advancement in motor truck manufacture and during the past three years brought untold economies to Western truck owners."

HARDWOOD GOilPANT

OAKLAND

CALIFORNIA

LAkeside 5585

Masonite Corporation Opens,,nF f R S T C L A S S LosAngelesOffice / ROUND THB WORLD

The Masonite Corporation opened an office at 723 Pacific National Building, Los Angeles, on May lst, which will be under the management of W. P. Frambes, formerly of Fleteher & Frambes, who handled the Masonite account in this territory. J. W. Fletcher will 'continue to operate under the name Fletcher & Frambes at the same address, 1223 Rives-Strong Bldg. He will have the Oregon Door Company account and will also handle white and sugar pine.

Lew Blinn and Red Grimes

Exchange Territories

L. W. (Lew) Blinn is covering the San Joaquin territory temporarily for The Pacific Lumber Co., and Red Grimes is working the Coast territory, in line with the policy of the company that the Northern salesmen should get acquainted ,with all the dealers in the Northern part of the State.

Eotne Toun to Eome Tonn

O*,0. r"-oos President Liners you enjoy all the freedom, all the luxury of a cruise on a private vacht.

Stop over where you please within the two'year limit of your ticket... visit japan, China, the Eastlndies atyour leisure ; glimpse the fascinating, far-off coinerJof the world, and then--<ontinue your travels on anotherPresideot Liner as you would on another tratn.

Suashine Belt-{or Honolulu, Japao, China, Manila-thence on fortnightly schedules to Malaya, Ceylon-with easy access to India-Egypt and Round theVorld.

From New York abd Boston: Formightly sailings for California via llavana and Panama, thence Round the lforld.

($1110 fare includes room and meals, also rail fare from any di. rect line point in the U. S. to Los Angeles orSanFrancisco and back to starting point from NewYork).

Ask for further information from. any steamship or tourist agent.

Will Build New Fir Mill DOTLAR

F. W. Foulkes of Mill City, Ore., will build a new sawmill near Detroit, Ore., with a dally capacity of 10O,000 feet, which will specialize in timbers, car material and cross arm stock. l-he mill will cut lengths up to 60 feet.

And this acme of travel experi- ence-with comfort, accomm-odations, service second to non+ is yours for as little as g1lf0 ! You have a large outside room with real beds. Delicious meals. interesting associations. De luxe Liners, lux-urious public apanments, outdoor swfmming !oo[ spacious decks.

INFORMATION_SAILINGS

From LosAngeles and San Francisco: \Teekly sailings-via the

STEAMSHIP LINES

May l, 1930
CALIFORNIA LUMBER MERCHANT n
THE
Rear wheels on top of each other, Seattle contractor cares little about good roads. Fageol LU-ton dump truck ghtes striking demonstration of fle*ibility of four wheel drfuse, sir zuheel chassis.
as low rzs - *1110
2Ol BRoADvAy sAN Draco, cAltp. '14 \7. sIxTH sT.. Los ANGBLES. CALIP. 405 THTRTBBNTI br., oerr,er.ro, ceur. ROBBRT DOLIJR BLDG. SAN FMNCISCO

MY FAVORITE STORIES

Age not Euaranteed-Some I'have told for 2O yerrs-Some less

Fatherliness

The crowd gathered on the ocean shore watched with tense interest the fight the mighty lifeguard was making to drag the little boy out of the rip-tide that was beating out his young life.

Inch by inch and foot by foot that magnificent swimmer made his wise fight, dragging the boy slowly toward the edge of the "rip" tornrards safety. And a great shout of joy went up from the hundreds who were then gathered, as they saw the guard with the boy in his arms at least find calm vvater, and touch bottom. Then they rushed to bring them in.

The victim of the tide, alive but very much exhausted,

CARL HORNIBROOK RETURNS FROM EAST

C. W. Hornibrook, sales manager of the Ewauna Box Co., Klamath Falls, Ore., recently returned from an extended business trip to the Eastern states.

was placed upon the sand to rest, and the crowd was loud in its protest of admiration for the gallant lifeguard.

Just therf the old Scotchman, the boy's fathen, to-whom word had come, elbowed his way through the,crowd, until he reached his son's side. A pat on the back of the Uttle one, and the old Scotchman turned to the lifeguard, placed both hands in comradeship upon the youth's strong shoulders, and with a tear in his voice, asked:

"Are you the,mon that saved me Sandy?"

The lifeguard nodded.

"Then where's his cap?" asked the Scotchman.

S. P. ROSS VISITS SAN FRANCISCO

S. P. Ross, of the Central Lumber Co., Hanford, recently spent a few days in San Francisco. IIe was ac-companied by Mrs. Hanford.

30 '"" .A"'"ORNIA LUMBER MERCHANT May 1, 1930
TIIYIBERS OAffi^*'APIlTONG -FOR-BOAT BUILDING I BRIDGE WORK ll oIL RlGs II HEAVY TRUCK BODIES GENERAL INDUSTR.IAL EYERTTHING IN HANIDWOOIDS WESTERN HARDWOOD LUMBER CO. D. B. J. CAHILI- Prcr. ril. BYRNE, Scc. LOS AI{GELES 20ll Eert lstb Strc.t Phonc lVErtmorc 6lel

Palco K. D. Window and Sash Screens to be Distributed Through Retail Yards /

Announcement is made bv The Pacific Lumber Company, San Francisco, of their new line of "Palco Brand" knocked down all heart Redwood window and sash screens, in an attractive circular in four colors. These screens will be distributed only through the retail lumbei yard.

Palco Brand rvlndow and sash screens are made of all heart Redwood, free from sap and are completely machined, ready to assemble. A special double tongue mortise locks all 'corners uniformly. The cross rail of the screen window fits into a notch in 'the stiles, and the screen mould, supplied in any stock pattern is furnished cut, ready to tack over the screen wire.

The screens are furnished five sets of cross members in one bundle, and [ive sets of uprights in one bundle, thus making it very convenient for interchanging parts in making up any standard size opening.

The foreword of this circular reads as follows:

"For many years it has been the policy of this company to continually shape its products along popular lines to meet popular demands, so that they will find ready sale out of the dealer's yard at a worth while profit.

"The new K. D. Window and Sash Screens announced in this circular are in keeping with this proved policy. This is a particularly profitable item for the progressive retail lumber yard."

William T. Virgin

William T. Virgin, well known lumberman, died in St. Francis Hospital, San Francisco April 11, from pneumonia following an operation. Funeral services were held April 15 at Genoa, Nev., his birthplace.

Mr. Virgin was 59 years old, and at the time of his death was vice president of the Clover Valley Lumber Company, of Loyalton. He was formerly vice president of the Verdi Lumber Company, and one of the organizers of the Tonopah Lumber Company, Tonopah, Nev., which supplied a large part of the lumber that went into the construction of the buildings at Tonopah and Goldfield, Nev., in the boom days of 25 years ago.

Lumberman Elected Rotary Ireasurer

Don Fraser, vice-president and manager of the Lodi Lumber Company, was recently elected treasurer of the Lodi Rotary Club. '(

We Ca,my a complete stock of both kiln dried and air dried u1{t01{ LUMBER C0. SAN FRANCISCO Crocler Building Phone Sutter 6170 MILLS Fort Bragg, California M ember Calif ornia Redanod Associarion

PONT ONFOruD CEIDAN I*t us take care of your orders with our LOS ANGELES Lane Momgage Bldg. Phone T$nity 2282 GATIF(IRIIII REIIU(I(III

"Red" Wood SAys.'

May I, 1930 THE CALIFORNIA LUMBER MERCHANT 3l
Our adequate supply of Redwood Tree Props and Redrood Shakes is at your disposal. Prepare yourself for the seasonfs ttspeedy Servtcett J. f. lll66lNs tUMBtR 00. SAN FRANCISCO JAMES L. HALL MaiI, Wirc or Phone Your Sqecial Inqu&ia for Lumber - Piling - Shingler - Portr Railroad and Car Materialr - Mine Poles Prccrurc rnd Opcn TeaL Crcorotcd LUMBER.PILING.POLES 1022 Milb Blds. - Sutt€r 1385 - San Francirco A3otr, Chu. K. Spruldia3 Loj3irj Co. Spcci,alisk in Mireil Cars anil Spccial Lbtt

Wilson Compton Tells Radio Listeners of Great Past and Important Future of Nation's Lumber Industry

Over a coast to coast network of the National Broadcasting System, Wilson Compton, Secretary and Manager of the National Lumber Manufacturers Association, on Tiresday evening, April 15, spoke of the lumber industry as one of the nation's fundamental activities and told of the important part it is destined to play in the country's future economic development.

An especially interesting feature of Mr Compton's talk was his discussion of the influence that advances in both physical and chemical research are already exerting upon the conversion of trees into articles of utility, not alone in creating a wider range of products, but in the direction of making possible improved lumber, proof against fire, decay and insect damage. He told also of the present attitude of timberland holders toward lumber as a crop and their abandonment of destructive cutting practices in favor of crop perpetuation and consequent reforestation and forest protection.

This talk was a part of a public salute by the Westinghouse Electric Company to the entire lumber industry. As a part of its radio advertising program this company selects each week a leading national industry to which it pays its compliments. The April 15 program consisted of orchestra music interspersed with comments on lumber, its importance, its history as an industry, the range of its products, present day manufacturing precision and standardization and such topics. Mr. Compton's broadcast, responding to the salute on behalf of the lumber industry follows:

Lumber's Answer to the "Westinghouse Salute"

The oldest manufacturing industry of America acknorvledges with appreciation the salute of the greatest of the prese4t generation of industrial giants. Lumber was a universal industry in the thirteen colonies when electricity was only a plaything for Franklin and a puzzle to Galvani.

A century ago there were 40,000 lumber mills in the United States. When the power giant of electricity was still unharnessed, the lumber industry worked with horses, cattle, water and even wind power. For seventy-five years b,efore electricity lvas more than light and novelty, the lumber industry was working on a large scale with what was then the new steam power, and one of the most conspicuous features of the American industrial scene was the tall smokestacks of the lumber mill which everywhere brought industry to the edge of the frontier.

The lumber industry is proud of its ancient origin and of its long service to mankind from Noah's ark to the wooden poles of modern power transmission lines. But it is not content to remain embalmed in history; it is more interested in the present and the future. Today, thanks to the wonders of electric power and its adaptability the 40,000 lumber mills of the middle o{ the last century are now but 15,000; and about 6O per cent of the huge output of lumber annually in the United States comes from the thousand mills which are most up-to-date in their use of

electric power. They use it for everything from an instrument to measure moisture content in wood, to the screaming saws which rip through six-foot logs, and to sixty-ton electric locomotives which haul two hundred thousand feet of logs at a single trip.

It takes an army of men, thirty thousand miles of log- ging railway, two thousand wholesale distributors and over twenty thousand retail dealers to provide and distribute to the American people the favorite building material from which more than eighty per cent of their homes are constructed, and to deliver to sixty or seventy groups of manufacturing industries the lumber which is thpir principal raw material. By train, by ship, by motor tiuck, by team and even airplane, lumber is forwarded from the great mills of North, West and South to the remotest hamlets of America and to the centers and frontiers of civilization throughout the world.

The lumber industry is not much in evidence in the cities, but when you look around you for the uses of wood and try to imagine what life would be if there were no wood for shelter or for industry you may well imagine the myriads of men who are toiling for you in the forests and the woodusing'industries of America.

Up to now the lumber industry has been mainly a physical industry, chiefly occupied in changing by sawing the form of a natural material-wood. We stand today on the edge of a far-reaching revolution in the industry. In this applied chemistry will play a great part. Lumber so chemically treated as to be proof against decay, fire, insect damage, shrinkage and expansion is today somewhat of a novelty. Within a decade it will be commonplace. In the future, too, the lumber industry will deal more and more with wood pulp and with cellulose, that mysterious substance of wood. More and more will i1 be used as a plastic material which may be shaped to any conceivable form and from which may be derived hundreds and perhaps thousands of useful commodities. Wood in its physical forms and its chemi,cal derivatives is cafable of being made the most universally useful of all the matgrials of industry.

The natural forests, which originally covered one-half of the land area of America, were the ready-made material of the lumber industry. New volunteer crops are now replacing the virgin forests North, East, South and West. Nearly half of our lumber comes today from forests which have yielded one or more previous crops of timber. And now many lumber companies are coming to handle their forest lands as tree-crop land,.and are encouraging and caring for the tree crops as the farmer does for the crops of his tilled fields. Nature freely gave us the old forests. Civilization and its industrial arts will demand and will supply the new forests.

Now, as at all times in more than three hundred years which have elapsed since the first sawmill in America was set up at Jamestown, Va., the men of the lumber industry are taking their part in the great parade of American in' dustry wfiich goei on and on to evei widening achievdment.

32 THE C{LIFORNIA LUMBER MERCHANT May 1, 1930

lVendling - Nathan Co. SAN FRAT{qSCO

Wholesalera of Douglas Fir Redwood

California White & Sugar Pine

If you have never had

Let us sell you a car. It can be mixed with any other items of Old Growth Yellow Fir worked uppers.

Main Ofrce: San Francisco

I l0 Market St.

A. L Hoover, Agt. Los Angeles Standard Oil Bldg.

56 Dealers in 1926-817 in 1928

1600 in 1929. Whv?

Why does the list of Supercedar dealers grow so fast? Because Supercedar Closet Lining' guaranteed 90 per cent or more red heartwood, containing 100 per cent of the valuable oil of cedar, is better made and sells faster.

For ouotat;ons aud litetoture addtcss Calilonio - disfributorsi

E. J. STANTON & SON J. E. HIGGTNS LBR. CO. Lor Angeler San Francirco

THE CALIFORNIA LUMBER MERCHANT
rc.c,F,BRlfr,r6,ffi. 'The Wesktn" GARAGE DOORS Net Price to Dealerc Per Pair, Open . ..$7.OO Per Pair, Glazed $8.50
Western Sash Gl Door Go.
@_w Quallty Servlce Dependabillty Douglas Fir IDEFIANOE LI]NIBBB OO. Tacoma, Wash. Rail and Cargo Shippers S o uthern C alif ornia Repr esentative A. C. PEI{BERTIIY 624 Petroleum Securities Bldg. - Los Angeles Telephone WEstmore | 108

I \^/ANT TO BUILD A HOME

I want to build a home to endure. A house of generous size and low-fung roofs, caressed by the gentle shade of great trees, where Permanence and Strength shall be reflected. A ho'use where little voices may babble in the ecstacy of babyhood, and grow to the full blush of fouth, and, in the fullness of Time, come to maturity, and age, and grow old, and nod, and sleep. A house where my children's children shall be nourished.and fed and protected by these same walls that have sheltered and protected me.

I want to build these little lives which have rooted in the garden-soil of my soul so that they, too, shall endure. Build them so that they shall know the glory that Love is, the joy that Happiness is, the peace that Contentment is. I want to root them in the eternal truths, and nourish them with the true ideals of usefulness and service. I want to build them unafraid-gentle as the daisies nodding in the fields, sturdy as the rock-ribbed hills, strong as Love.

f want to build a garden where loveliness dwells. A garden where the lingering pictures in Memory's eye come into being, and all the dreams I have dreamed of Paradise nestle at my feet in my own dooryard. A garden where mine enemy dare not corne lest he, too, be charmed into forgiveqess. A garden where the divine laboratory of Eternity lies in my hand, and speaks in untold tones the delights, the mysteries, the wonders of the Hand behind it ail.

I want to build a home where Love will dwell. A home valued not by the dollars it cost, or the richness of materials or furnishings going into it, so much as by the happiness it has created. A home which has grown dear and near because of the stress and storm it has weathered, the tears it has dried, the smiles it has caused. A home where patience, and effort, and denial have brought their treasures of happiness and contentment and peace. A home where love comes like the fluttering dove ind perches and dwells-unwilling to search elsewhere.

I want to build a HOME.

ECONOMICAL

"Oh, John," screamed the excited woman driver, .,the car is running away."

"Can'tr you stop it?" asked her husband.

ttNo.t'

"Well, then, see if you can't hit something cheap.,'

CONTINUOUS PERFORMAN WHAT COUNTS

"A mail carrier is not the only who has to keep on delivering.

"I'll tell you why that chap is such a wonder. The minute he winds up one big job, he goes after another. He. wastes no time patting himself on the back for past achievements.

"In other words, you have not only got to do good work, but you have got to repeat and keep on repeating if youlrant the world to respect you.

"The salesman who sets a high mark has to go right olrt and repeat his mark or suffer by comparison with his own reccd. He can't sit down in a rocking chair and devote the rest of his life to achieving congratulations.

"Have you ever sat in a restaurant and compared your job with that of, a waiter? Try it some time. No matter what your work is I am sure you will see the point if you watch the waiter and think how exactly his job typifics yours.

"A continuous'performance is what is wanted. Nothing else counts."-John Siddell.

MODERNISM

An enterprising and modernistic poultryman crossed his hens with parrots. Now, instead of wasting time hunting eggs, the hens just walk up to him and say: "Ilank, I just laid an egg-go get it."

CIGS

Don't worry about the ads. Grab a package of Luckies, don't "walk a mile" unless you \ilant to, get a box of,swe€ts, be nonchalant, and settle down to enjoy the Old Gold Hour.

\/ EVEN FISH HISToRY REPEATS

The Grandsire sat in his easy chair

And his laugh was a gurgling croak, While his grarldson told of a monstrous fish He had caught on a line-which broke. Then the old man gravely smiled, and said: . "Dear boy, it was large, I know, For I hooked that same old fish, myself, Some fifty years ago."

THE CALIFORNIA LUMBER MERCHANT May 1, 1930 (

Chester Hogue Talks to San Francisco Hoo Hoo

"There is a decided reaction in favor of wood for bridge construction, for siding for houses, for sash, frames, and for furniture and interior finish, and there never was a better time than now to sell lumber", said Chester J. Hogue, Seattle, head of the trade extension and field service department of the West Coast Lumbermen's Association, in a talk on West Coast woods made at the Lumber Forum of the San Francisc.o Hoo Hoo Club held at the Elks Club, San Francisco, Friday evening, April 11.

"Lumber has been sold too much on price and not enough on its merits," he said, "and sellers of lumber need facts about the product they sell to enable them to sell on merit. A lumber salesman should know prices, stocks, grades and something about manufacturing. He should know the answer to such questions as when is lumber dry ? What is a moisture content ? What is fiber saturation point? What factors ,contribute to rot? What makes insulation value of wood? What is relative value of the various woods as- insulators? He should know the relation between strength and stiffness, the chemical 'composition of wood, the difference between spring and summer wood, whether a joist is stronger with the knot in it or with a knot hole and many other things.

"Above all lumber salesmen should spend no time knocking other species of 'wood, but should present a united front for wood and talk the merits of u'ood against those of other materials".

Mr. Hogue brought his talk to a close with a concise statement of some important facts about Douglas Fir, West Coast Hemlock, Western Red Cedar, Sitka Spruce and Port Orford Cedar, and after answering questions passed around a booklet entitled "Facts About West Coast 'Woods", published by his association.

Among those w'ho asked questions and contributed to the discussion were J. Walter Kelly, Chas. B. McCormick Lumber Co.; Fred W. Roth, of J. H. McCallum, Reuben W. Smith, California Redwood Association, and R. E. Caldwell. The Little River Redwood Co.

Fred Roth,.speaking as a retailer, said that it is up to the manufacturer of wood to make a much greater effort in the future to help the retailer to sell his products, than he has made in the past, and the manufacturer will have to spend the money necessary to create consumer demand as other industries have done.

President J. E. Peggs presided at the meeting and A. C. Horner, manager of the rvestern dvision of the National Lumber Manufacturers'Assn., was chairman of the evening.

H. S. Morton, Hill & Morton, Oakland, vicegerent snark of the Golden Gate district, and Paul Overend, vicegerent snark of Monterey distri,ct, were among those who attended. C.

THE CALIFORNIA LUMBER MERCHAN.T 35 May 1, 1930
G. CORKRAN VISITS BAY DISTRICT
Forsyth Hardwood Co.
Retail HARDWOOD LUT{BER Panels -- Veneers Kiln Dried Stocks'in Cabinet tilIoods Sen'ice Qtrality 1855 SAN BRUNO AVE. San Francisco Atwater 0151 All lY. lY. IYITKINS()N 1222 Insurance Exchange Bldg. TUcka llSl LOS ANGETJS DOORII PANEIS - T.AIIIINATED LUMBER FIR AND REDW(X)D LUMBER PRODUCN' lY.R.CHAMBERI.IN&C(). WHOLESATE LI,'MBER FIR and REDWOOD SOUTHERN CAIJFORNTA SALES AGENTS FOR THE tITTtE RIVER REDIY()()D C(). CRANNELI, HITMBOLDT CO. OPERATING STEAMERIT: W. R. Cbanbcrlin' Jr. Sunwood Phyllir Buben C OFFTCES: Hcrd OEco 1025 Metron Bldg. SAN FRANCISCO LOS ANGELES 2!2Chrnbc of Canuecr Bldr. PORTT-AND-I2I0 Ycoa Bld3. SEATTLE{a0I Whit. Blds.
C. G. Corkran, of Sacramento, California representative of the Owen-Oregon Lumber Co., Medford, Ore., was a visitor in San Francisco April 22.
Wholecale

Benefits of Manufacturers Census

Of the advantages rvhich will accrue to lumbermen as a result of the current Biennial and Decennial Census of Manufactures, the first and foremost probably will be the compilation of numerous preliminary reports, each of which will give figures for quantities and values of the several kinds of classes of products made rvithin the particular industry. These reports in the aggregate will cover thousands of kinds or classes of products; and each will be published within a short time after the receipt of complete returns for the industry which it represeints. These preliminary statistics will show the increase or decrease in output of each comrnodity, so that the individual lumberman can easily determine whether he is getting his share of the business-whether he is holding his own, or gaining, or losing, as compared with his industry in general.

In addition, the pireliminary reports will shorv the ratio between cost of materials and value of products, the output per wag'e earner, and the ratio of wages to value of output, thus enabling the manufacturer to compare his own ratios with those for the industry as a whole.

But if these preliminary reports are to be of maximum value, the manufacturers must co-operate with the Bureau of the Census by making their returns promptly and by taking care to answer correctly and completely all questions that apply to their operations. Ileretofore it has been the practice of the Bureau to correct and complete defective returns through correspondence before issuing the preliminary reports. This necessarily resulted in delay amounting to four or five months in some cases, and, therefore, in order to reduce the delay to a minimum, it is planned to compile the preliminary reports of this census from the returns as received, with little or no editing or verification of doubtful items, except in the cases of the earliest returns. The final reports, however, will not be prepared until the defective returns have been corrected and verified in the usual manner.

In the final reports will be presented detailed statistics showing, among other things, the cost of productive and non-productive labor, the number of hours of labor per week for individual wage earners; the migration of industries from State to State; the quantities and cost of principal materials and of fuel consumed; and the power-plant equipment.

In an effort to make the qdestionnaires easy for the manufacturers to fill out, the inquiry in regard to sales made during the year has been substituted in this census for the

former inquiry calling for data on production during the year. Correct statistics on production are preferable to statistics on sales, but the Bureau realizes that many manufacturers have actually been reporting their sales and not their production, and it was decided, therefore, to ask what can be undoubtedly obtained from all manufacturers, rather than for lvhat only a part of the manufacturers could and would report.

During this Census of Manufacturers, the Bureau plans to comoile countv and citv statistics which will be of somewhat greate. 'rr"lo" to local interests than those heretofore prrblished. Separate compilations for the sixteen great groups of industries or for combinations of these groups will be tabulatecl for each industrially important county and for groups of continguous counties. of less industrial importance. For cities having 100,000 inhabitants or more, the industries for which separate figures can not be shown without disclosing the data for individual establishments will be presented in a number of combinations instead of in a single group.

The preliminary county and city summaries giving combined figures for all industries taken as a single group will present the following items of information: Number of establishments; Number of wage earners; Wages paid; Cost of materials, fuel, and power; and Value of products.

fn response to a demand for manufactures statistics covering "industrial areas," the Bnreau also will attempt at this census to compile figures on such areas, each consisting of one or more counties of industrial importanc.e. For certain reasons arising from the necessity of presenting the statistics in such a manner as to avoid disclosing the data for individual establishments, the Bureau will not compile figures for individual industries for a city and also for the industrial area including that city. It is the intention, therefore, to tabulate statistics for individual industries for imoortant industrial areas but not for the included cities. tn the cases of less important cities having 100,000 inhabitants or more, statistics by industries will be published for the cities themselves but not for industrial areas including the cities.

Combined summary statistics covering all industries, however, will be published for both the industrial areas and the cities, so that it will be possible in all cases to determine the proportion which the amount of manufacturing in a given city constituted of the total for the industrial area of which it forms a Dart.

36 THE CALIFORNIA LUMBER MERCHANT May I, 1930
RED\MOOD CARGO AI\D RAIL SHIPPERS PROMPT SHIPMENT McKay & Co. Saler Ofrce MiU 311 California St. Eureka, California San Francirco Humboldt County . Phone Kearny 388 r.P. H0GAN co. MrrrrvoRr TUMBER sAsH & DooRs DISTRIBUTORS OF I.Ah[TNEX Philippine and Fir Doorc and Panels Office, Yard, Mill and Docks 2nd & Aricc s*. OAKLAND ci"LlH"osor

Practicability of Fabricating Wood Oil Derricks in Retail Lurnber Yard Demonstrated

and Engineering Exposition, Shrine Auditorium, Los Angeles, March 17 to 23. The 28,000 feet of lumber used to ,constru,ct the derrick was cut to detail in several Los Angeles yards and cost figures derived to enable quoting on the completely cut derrick hereafter.

The L26-foot derrick was designed by engineers of the National Lumber Manufacturers Association and conforms to the A. P. L specifications for wood oil derri,cks. The design was developed to meet the needs for heavy duty deep drilling requirements and allows for a safe load of 7_56,A010 pounds using a Common Stru,ctural grade of Douglas fir. It is constructed to withstand a 7o-mile wind and is in every respect a stronger type of derrick than steel or wood derricks now generally used in the field.

In discussing fabricated wood oil derricks, J. C. McCune, Southern California trade extension representative of the West Coast Lumbermen's Association, states:

"Grade marked Douglas fir was also featured in the derrick displayed at the oil exposition as a means of assuring oil engineers that safe loads calculated on the basis of a certain grade may be safely applied when lumber grade marked to the grade specified is purchased.

"\Mith the combined efiorts of the lumber dealers interested in the oil business and the West Coast Lumbermen's Association and the National Lumber Manufacturers Association, the merits of all wood oil derricks will be fullv presented to the oil industry. Accurate figures indicate that the fabricated wood-type can be erected for 50 per cent of the cost of steel stru,ctures. It has a far lower maintenance cost and with additional strength feature, it is both an economic and practical superior to the steel derrick. Fire hazard is minimized by the introduction of an all con'crete sub-floor and a sprinkler system. fn case of a well fire, the wood derri,ck affords fire fighters greater accessibility, as steel towers buckle and warp over the hole, becoming dangerous to approach because of the heated steel members."

L. P. Keith, field engineer; Jason C. McCune, on California trade extension, and A. A. Kayser, California grades supervisor of the West Coast Lumbermen's Association were in charge of the derrick exhibit.

NIay 1, 1930 THE CALIFORNIA LUMBER MERCHANT .r7
Fabricated wood oil derricks, cut in the lumber yard and delivered to the job ready for erection, ffioy soon appear on the market as a result of the West Coast Lumbermen's 736-foot fabricated zaood oil derri,ck erhibited by the West Coast Lumbermen's Associ.oti,on at tke Annual Oil Equipment and Engineering Er p o sition, Los Angeles. Association exhibition of a 136-foot fabricated all-nailed oil derrick of Douglas fir at the First Annual Oil Equipment
SUDDEN & CHRISTENSON LUMBER AND SHIPPING Tth Floor, Alarka-Commercial Bldg. 0 Sansonre Street 3: San Francis Francisco STEAMERS Edna Edna Cbristensu Camel Jue Christenmn Ralmond Amie Chrietemon Sutirm Edwin Christenaon Gnyg Harbor Catherine G. Sudden Barban Cates Eleuor Chririemon Dorothy Cabill Charleg Chriateen 610 Arctic Club Bldg. SEATTLE 303 Petroleum Securitiec Bldg. LOS ANGELES 218 Railway E:changc Bldg. PORTLAND 310 Street AGENTS Aberden Lumber & Shirgle Cq, Aberdeen. Wash. American Mfll Co, Aberdeen, Wash. Hoquiu Lmbcr & Shingle Co.. Hoquiam. Wash. Prcper Mlll Co., Prosgerf Orc, Raymod Luber Co., Raymond. Wash. Colubia Bq & Luber - Co- South Bend. Wash. Hulbert Mill Co, Aberdcea. Wash, Lewtr Millc & Timber Co.'South Bend. Wash. J. A- LGwir shinalc co, South Bcnd, Wash.
38 THE CALIFORNIA LUMBER MERCHANT May I, 1930

A. C. Dixon Elected President N.L.M.A. f

Seattle, Wash., April 25.-A. C. Dixon, manager of the Booth-Kelly Lumber Company, Eugene, Oregon, was elected president of the National Lumber Manufacturers' Association at the annual meeting of this organization held in Chicago today, according to information received by the West Coast Lumbermen's Association. Mr. Dixon has been active in lumber association work for many years and during the past year served as a trustee of the association of which he now is president. He also has served as president of the West Coast association.

The West Coast lumber industry will be further represented in the national association by six sawmill operators in the Douglas fir region who were elected to the board of trustees. They are W. B. Nettleton, president of the Nettleton Lumber Co., Seattle, Wash.; C. D. Johnson, president of the Pacific Spruce Corporation, Toledo, Ore.; J, D. Tennant, vice-president and manager of the Long-Bell Lumber Co., Longvierv, Wash.; M. C. Woodard, president of the Silver Falls Timber Co., Silverton, Ore.; R. H. Burnside, president of the Willapa Lumber Co., Raymond, Wash., and F. R. Titcomb, vice-president and general manager of the Weyerhaeuser Timber Co., Tacoma, Wash.

William L. Hills

Roy E. Hills, member of the firm of Wendling-Nathan Co., San Francisco, and Mrs. Hills, are mourning the passin$ of their boy, William L. "Bill", aged 13 years, whose sudden untimely death took place April 15 following an operation for appendi,citis.

Greatest Money Saving Improvement in High Speed Steel Knives

SIMONDS

SAW AND STEEL CO.

har perfected e new knife known ar the

PLATED''

Profi,t in its SalbSutisfuction in its l.Jse

For home exteriors, Redwood has no equal. Roofs, walls and foundations of Redwood will serve without attention for years. Its durability is inherent.

For the home interior Redwood responds to its fullest beauty. Sand etchings bring out the depth of grain-hand-hewn beams give character and personality-paneled walls impart distinction and provide a restful background of richness and quality-in antique treatgrentt Redwood proves a master medium.

These qualities are sales factors in favor of every retail lumber dealer who sells Redwood -tell your prospects the t'Redwood Story.tt

STEEL KNIFE

There n€w lc||ivec do double the work of ordin. ary hiSh rpeed rteel kniver. Get your ordere mailed now for at leart one ret of thece remarkablc nerv knivel.

May I, 1930 THE CALIFORNIA LUMBER MERCHANT 39
TIAATA{OND LIJATBEQ OCATPANY Millg: Samoa, Calif.; Mill City, Ore.; Gatibaldi, Ore. Sales Ofices Potdand - Chicago - New Yek 310 Sansome St. San Francisco, Calif. 20lO So. Alameda St. Los Angeles, Calif.
BDII}VOOD
40 THE CALIFORNIA LUN{BER T{ERCHANT May 1, 1930
ARCHITECTVRAL
WOOD\r/WO RK
Milluork Institute of Californn
lrEl
A close view of the main doorway of the home of Gatret Van Pelt, Jr., architect, in Pasadena. The door, an authentic antique, heavily moulded and richly carved, is a superb example of enduring craftsmanship in wood.

Peter C. McNevin Passes Away in Canal Zone

Peter Collins McNevin, general sales manager of The Pacific Lumber Company of Maine, and president of The Pacific Lumber Company of lllinois, died on Sunday, April 27, aboard the Steamship California, of the PanamaPacific Line, in Panama waters, while returning from New York City where he was visiting the company's eastern sales offices, ac'cording to wireless dispatches received by his daughter. Miss Lillian lVlcNevin, and the San Fran'cisco offices of The Pacific Lumber Company, from his wife, Mrs. Lillian McNevin, who accompanied him on his eastern trip.

Mr. McNevin left San Francisco around the first of April for the East, accompanied by Mrs. McN,evin, and after spending a few days in Los Angeles, left over the Southern route for New Y'ork City via New Orleans and Chicago. While he was in New York he was taken ill and his physician recommended that he return home making the trip by water.

LUMBER gO

General Saler Ofice: Failing Bldg., Portland Ore.

PIOTEERS

Mr. McNevin was a native Californian and was born in San Francis'co, March 27, 1888. His father, Capt. Edwin McN'evin, was a native of lreland and a British naval officer. Capt. McNevin came to San Francisco following the Civil War and opened a navigation school. He was a linguist, speaking nine languages, and taught French in the High Schools of San Francisco. His mother was of English decent and married Capt. McNevin in San Francisco. Mr. McNevin's father died when he was but six years old. He attended school in San Francisco and Alameda, and between time worked as a 'cabin boy on steam schooners in the ,coastwise trade, most of which were lumb'er vessels.

He went to work for The Pacific l,umber Company rvhen he was fifteen vears old in their San Francisco yard. Later he served "r oifice boy when the late Selwyn Eddy was president of the company. He went to their Oakland yard in 19OZ as order and shipping clerk, but w4F soon promoted to the position of asssitant superintendent, then superintendent, and later became manager of the Oakland yard. In 1915, he had charge of the company's yards at Oakland, Wilmington and San Francisco. In 1915 when the railroacl 'ivas built through to Eureka, the above yards were ,closed, and Mr. McNevin was appointed western sales manager, selling to the California trade.

In 1977, he went to Scotia, where the company's mill operations are located, and took charge of the factory and shipping there. After being at Scotia for a little more than a year, he returned to the San Francisco office to serve as assistant sales manager under Junius Browne, who was general sales manager. Mr. McNevin went to Chicago in 1919, and with Mr. Browne, formed the subsidiary corporation known as The Pacific Lumber Company of lllinois. lfe rvas made vice president of this company.

In 1923. Mr. Brovl'ne severed his connections with The Pacific Lumber Company, and Mr. M,cNevin was made general sales manager of The Pacific Lumber Company of Maine, the parent ,company, with headquarters in San Francisco, and also president of The Pacific Lumber Company of Illinois.

Mr. M'cNevin married Miss Lillian Narinian of Oakland, Calif., on August 15, 1908, and they have one daughter, Miss Lillian McNevin, who is attending a dramatic school in Los Angeles at the present time. Besides his wife and daughter, he is survived by two sisters, Mrs. F. T. Duncan, of San Francisco, Calif., and Mrs. R. S. Elliot, of Beverly Hills, Calif

Mr. McNevin was an outstanding figure in the Redwood industry. He was considered an authority on marketing, and had done much to extend the markets and uses of Redwood. The passing of this kindly, p,owerful and honorable gentleman was a shock to his great ,circle of friends. Funeral arrangements will be completed on the arrival of the_Steampship California, at San Francisco, on Monday, Mav 5.

May I, 1930 THE CALIFORNIA LUMBER MERCHANT 41
IN THE M.A,NUFACTURE OF funahW r-r. Lrouglas r,rr
Millr:
California Offices STOCKTON 216 Wilhoit Bldg. Gco. W. Robineon Salcr Agcnt LOS ANGELES 731 Ccntral Bldg. A. T. Show, Saler Agent
b**ff::rl,rrW*, Let Us Demonstrate Our Service
Wendlingn Ore., Springfield, Ore.

This Column of "Wants" and "Don't 'Wants" is fon

The Fellow Who Wants to Buy

The F'ellow Who Wants to Sell The Fellow Who Wants to Hire

Ratec t2.s0 pe cofumn inca The Fellow Who Wants to Be Hired

FOR SALE

Planing Mill, Machinery and Stock. Will dispose of our entire stock of windows, doors, glass and kilq dried mill stock; also modern machinery. NEtrr 3 years ago. Office equipment. Will sell by unit or as a whole. Property 325 ft. x 150 ft. with santa Fe trackage. Los Angeles Planing Mill Co., 1800 Industrial St., Los Angeles, Calif. Phone VAndike 8460.

FOR SALE

Lumber Yard and Complete Building material store.

County Seat town of 11,000 in rich, fastest growing agricultural section in Southern California. Will give long lease on Yard site on 7/o net return. Would like to sell improvements. Investment in fixed assets small. Not a "Distress'f sale but a fine oppoitunity to take over a well established, profitable business which has been under one management for over 20 years. Address Box C-325, California Lumber Merchant.

WANTED POSITION

Lumber Yard Manager, Los Angeles experience, Paints

-HardwareSalesPlan Book ServiceCollectionsBookkeeping-Sales Promotion-Financing-make yard center of building activities, no profit in selling lumber by thousand feet. Address Box C-327. care California Lumber Merchant.

\ll/ANTED

Job-(not position)-by experien,ced lumberman. Can handle anything from lumber jack to management of retail yard. Best of references. Will consider going north or out of state. Address Box C-324. California Lumber Merchant.

One-third interest t"T1:r1ot"?ted retail lumber yard situated near two major boulevards. 20 minutes from the center of Los Angeles. Take $2500.00. Must be an experienced job man, operate machinery, drive truck, fill orders, etc. Address Box C-329, California Lumber lUerchant.

LUMBERMAN WITH MANAGEMENT AND EXECUTIVE ABILITY OPEN FOR POSITION

California lumberman with executive ability and with fifteen ylears practical experience in the logging, mill, wholesale and retail ends of the business is open for a position with a progressive lumber company where responsibility and initiative is essential. Position must have good future prospects. At present employed and for the past ten years have been manager and sales manager of large metropolitan wholesale and retail yard in California. Extensive acquaintanceship with lumber executives, manufacturers. wholesalers and retailers on the Pacific Coast. Will consider going to Orient, Central or South American countries. Address Box C-330. Care California Lumber Merchant.

National-American Annual Ira'W. Payton New Manager At Atlantic City of D. & S. Lumber Co.

Arthur E. Lane, Arthur E. Lane Lumber Corporation, New York, was elected president of the National-American Wholesale Lumber Association, at the annual meeting held at Atlantic City, N. J., on April9 and 10. The other officers and directors elected were as follows: First vice-president -M. G. Truman, Marsh & Truman Lumber Co., Chicago; second vice-president-J. B. Montgomery, Pittsburgh, Pa. ; treasurer-Otis N. Shepard, Shepard & Morse Lumber Co., New York; secretary-directing manager-W. W. Schupner. New York.

Directors (term expiring 1933)-L. K. Creason, CreasonGrayson Lumber Co., Kansas City, Mo.; C. A. Goodman, Sawyer-Goodman Co., Marinette, Wis., Arthur E. Lane, Arthur E. Lane Lumber Corporation, New York; R. C. !gpp.t, Rice & Lockwood Lumber Co., Springfield, Mass.; !V._H. Schuette, William Schuette Co., PittsburgJr, Pa.; R. P. Shannon, R. P. Shannon Lumber Co. (Ltd.), Vancouver, E, C,; John C. Shepherd, John C. Shepherd'Lumber Co., Charlotte, _N. C. ; Horace F. Taylor, Taylor & Crate, Buffalo, N. Y.; Thomas W. Tebb, Pacifii Lumber Agen,cy, Aberdeen, Wash.; J. R. Thames, J. R, Thames Co, Birmingham, Ala.

Ira W. Payton, formerly in charge of the retail department of Hewitt-Lea Lumber Co., Seattle, for 11 years, and assistant manager of Savage Lumber Co., Seattle, for two years, is now business manager of the D. & S'. Lumber Co., Mountain View.

LEO W. MEYER RETURNS

TO SAN FRANCISCO

Leo W. Meyer, formerly general manager of the Panabuten Lumber Co., and the Inter-Island Steamship Company of the Philippines, also secretary of the Philippine Hardwood Lumber Export Association, recently returned to San Francisco. Mr. Meyer has opened offices in San Francisco as forest engineer, specializing on the financial phases of the lumber industry.

Director (term expiring 1931)-4. J. Krauss, Krauss Bros. Lumber Co., Selttle,'Wash., to fill unexpired term of John D. Collins, Seattle, Wash., resigned.

Directors (term expiring 1932)-Max Myers, Nicola, Stone & My,ers, Cleveland, Ohio, to fill unexpired term of G. M. Stevens, New York City, resigned; B. L. Tim, Hirsch Lumber Co., New York, to fill unexpired term of J. G. Whittier, Newark, N, J.,'resigned.

42 THE CALIFORNIA LUMBER MERCHANT May I, 1930
(The Clearing Hourc)

A DooR FOR ANY CHARMING HoN{E

ODERN architecture wel' comes the King Long-Bell Door.

It is outstanding in aPpearance because of its distinctive design and attractive flush moulding, ac' centuating the panel.

And it is far more than a handsome door. Made throughout of California White Pine, an ideal door wood, it sturdily lasts the life of the building.

J7* Kine

The sturdy construction of the King Long-Bell Door3-ply rotary cut veneer panels inset firmly in the stiles and railsveneered stiles with built-up cores -provides a door that will not warp. It is a serviceable, economical doorand guaranted.

Greater strength is given this door in the 3-ply, rotary cut veneer panel, inset 6rmly into the stiles and rails, so that the panel cannot work loose. The veneer' ed stiles have built-up cores. This door takes finishes rcadiIy. It costs less to fit, mortise and hang than doors of other woods. Guaranteed. Available through retail lumber dealers.

THE LONG-BELL LUMBER COMPANY

R. A. LONG BLDG. . KANSAS CITY' MO.

Luntbcrmen Sirrca 1875

Douglas Fir Luntber, Timbers, Door and Window Frames, Trimpak; Western Hemlock Lumber; Westem Red Cedar Siding and Shingles; Southern Pine Lumber and Timbers; Southern Flardwood Lumber, Timbers and Trimpak; Oak Flooring, *CELLized Oak Flrcring Strips, *CELIized Oak Floor Planks, *CELLized Oak Flmr Blocks; California White Pine Lumber, Sash and Doors, Box Shmks; Creosoted Southern Pine Lumber, Tinbers, Posts, Poles, Ties, Guard-Rail Posts, Piling.

66'B8 Years of Bair and Square Dealing'o The llipolito Oornpany.

For 33 years the corner-stone of Hipolito's policy has been a fair and square deal to allowner, builder, contractor and dealet.

This policy is just as evident today. The Hipolito ideal is to manufacture the best possible products, in various price ranges, and sold under a real money back guaranty.

These ltems Are Makin$ Money For llipolito l)ealers

..DE LUXE'' SCREEN DOORS AND WINDOW SCREENS

Made of California sugar pine which wont't shdnk or warp! Special consruction including the famous "coflrers of strength.tt The ttDe Luxett is as fine a scfeen as money can buy!

..CEDAR DURABLE'' SCREENS

Made to defy competition. The highest quality screen in the lowest price range.

HIPOLITO.SIMPSON ROLLER SCREEN

The convenience, utility and economy of this screen appeal alike to owners of modest homes and luxurious mansions. Now being used in all types of metal and wood sash.

METAL FRAMED SCREENS

A new and popular Hipolito product. Staunchly

constructed and in line with modern building design.

CREO-DIPT STAINED SHINGLES

Tie-in with the national advertising of this business. creating company. Get their book, "A Handbook on Modernizingr" which tells you how to get your share of home-modernizing business. We carry a complete line of these wonderful shingles.

HANDI-IRONING CABINET

Our new, nationally advertised and fast selling item. All-steel, rigid construction. Pivots in any direction. Held in placeby friction band. No support bracket needed. Finished in pearl gray enamel. Installed quickly with ten nails and hammef.

Ilipolito Oornpany 2lst and Alameda Sts. Phone WEstmore 613l Oakland Oflice: 42L6 Holden St., Oakland, Calif. Los Angeles, Calif.

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Articles inside

A DooR FOR ANY CHARMING HoN{E

0
page 43

This Column of "Wants" and "Don't 'Wants" is fon

3min
page 42

LUMBER gO

2min
page 41

Peter C. McNevin Passes Away in Canal Zone

0
page 41

A. C. Dixon Elected President N.L.M.A. f

1min
pages 39-40

Practicability of Fabricating Wood Oil Derricks in Retail Lurnber Yard Demonstrated

1min
pages 37-38

Benefits of Manufacturers Census

3min
page 36

Chester Hogue Talks to San Francisco Hoo Hoo

1min
page 35

Wilson Compton Tells Radio Listeners of Great Past and Important Future of Nation's Lumber Industry

7min
pages 32-34

Palco K. D. Window and Sash Screens to be Distributed Through Retail Yards /

1min
page 31

MY FAVORITE STORIES

1min
page 30

Will Build New Fir Mill DOTLAR

0
page 29

Masonite Corporation Opens,,nF f R S T C L A S S LosAngelesOffice / ROUND THB WORLD

1min
page 29

Six-Wheel Trucks Easy on Roads and Reduce Cost Per Ton Mile

2min
pages 28-29

San Francisco Bay District News Items

3min
pages 26-27

STANDARDIZATION Brings SUCCESS to 'W'EAVER -H ENRY I) e "l ers

0
page 25

Pacific Lumber Company Uses Dillon Pulley in Palco Frames

1min
page 24

Bead th and youell PIONEER COPPI is bringing add,ed, pr.

0
page 22

Columbia River Bridge at Longview Open to Traffic

1min
page 20

Looking Ahead

4min
pages 18-19

builds more livable homes h,elps bring the infutstrY back to prosperity

0
page 17

Home Owning Essay Contest for School Children

2min
page 16

OAK FLOORING

0
page 16

IE IL IRT IE Y ASPHAL'T SHINGLES RooFrr\c Qunlity ROOFING Beauty

0
page 13

Wheeler, Osgood Announces William A. Pickering Changes in Organization

3min
page 12

East Bay Concat Big Success

3min
page 10

Reports Good Results From Penrinsula Lumbermen's Club Home Modernizing Bureau Has New Secretary

1min
pages 8-9

Vagabond Editorials

1min
page 8

Vagabond Editorials

3min
pages 6-7

PLYWOOD PANELS Of CALIFORNIA PINE

0
page 5

THE CALIFOR}IIA *LUMBERMERCHANT How Lumber Looks

2min
page 4
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