The California Lumber Merchant - July 1933

SALT P(ORK OR COFFEE

"What'll you have?t raid the weitcr to Paul Bunyan' 'Wbat You got?" eayr Paul. 'Satt porL or cofrcc, talrc your choicer" rayr thc waiter. ttGimmc e toothpick and my changq" reYl Paul.

whal will

A shortage of some itemp is already felt. If the oobaek to the land" rriovement, the public works program and an inereased buying power of the farmer and the r€-eroployed brings out a demand for repairs and new. eonstruction , where will you get Iurnber? ? ? ?

If, real demand for Lumhr starts,

happen???

Lumber Co. ----------------------r5

Booth-Kelly Lumber Co. ------------------------------29

California Door Company ----"-------------------------31

California Panel & Veneer Co. ------------ '-------- 5

California Redwood Association, The ------ -- 11

California Wholecde Lumbet AsEociation -- 27

'Celotex Company, The ------ - --- --------------------25

Chanberlin & Co., W. R. ----------------------------27

Cooper Lumber Co, V. E. -- - ----------------36

Dallas Machine & Locomotive Vorks ---.-----' *

Dolbeer & Carson Lumber Co. --------------------17

Flintkote Company of California' The ------19

Ewauna Box ComPanY -----------17

Hell, Jamee L. -- ---------------------------------------------18

Flammond Lumbet Co. ---- ------ - ----------------- , Hill & Mortoni fnc. ----- -,-,--,-----,----------- - --18

llogan Co., T. P. ----------------------"------------------29

M. ADAMS Ctrcuhtim Mmger

A. C. MERRYMAN Advcrtiriry Uueg*

THE CALIFOR}.IIA LUMBERMERCHANT JackDiorrne,fubldhu

LOS ANGELES, CAL., JULY l, 1933

Gen. JohnsonCalls for United Action in Plain-Spoken Recital of

The new Federal Recovery Act may seem somewhat difficult of understanding to the casual reader, but when Hugh S. Johnson, director of national recovery under this act, went on the air Sunday night, June 25th, and explained in thirty minutes time just what it was all about, it seemed simple enough. Greneral Johnson talked plainly, forcefully, pointedly, and very clearly on this subject that engrosses the mind of the nation today.

Twelve million men are still without employment, said Mr. Johnson. They must be put to work before we can see the return of prosperity. The recovery act proposes to start putting those men to work by putting into general practice throughout the nation a plan exa,ctly in line with the Sharethe-Work program of last year. The Share-the-Work program has not been changed one single hair. But a practical plan for making it effective through compulsory practice is what the recovery act aims to be.

The available employment, said Mr. Johnson, must be divided among a greater number of men, by working each man shorter hours.

Then, each man must be paid not less than a living wage. He said he had been asked what the working day should be and the minimum wage, and that no rigid rule could be laid down, since conditions would be different in different localities and industries, but that "under present conditions, and as far as lowest paid class workers are concerned, an average of about 32 hours a week at not less than 45 cents an hour would do this job."

Then the in,creased labor charge shall be added to the cost of doing business, which is to be taken care of by the permission to fix reasonable prices at which the commodities shall be sold to the publi'c. Here General Johnson issued a very stern warning against profiteering. He said that "if we do a thing like this and do not also put some control on undue price increases so that prices will not move up one bit faster than is justified by higher costs, the consuming public is going to suffer, the higher wages won't do any good, and the whole bright chance will turn out to be a ghastly failure and another shattered hope. This does

Recovery Act

not mean selling below cost. The first effect of this plan is to increase business and bigger business is a better way to profit than is higher price."

"Our best people," he continued, "understand that this is no time to get rich quick. It is time to pull our country out of a hole. We need every good man on the ropes and nobody is going to do a thing that makes him a price profiteer by taking advantage of the patriotic unselfishness of his fellows."

And he declared in most positive terms that the government "will not tolerate unfair price raising for a minute."

He talks of the advisability of business concerns joining their trade associations, and he advised that such action be taken, declaring that when the public hearings are had on the code of every industry, minority reports and opinions would be given full consideration, so that a man need not stay out of his normal trade association for the reason that he might not be in sympathy with the majority opinion. He will be given an opportunity to offer his.

He made it plain that the intent and purpose of the recovery act is to destroy the depression by saving the masses, and made the declaration that "too great a share of prosperity goes to too few people."

He spoke pointedly of two conjectures or impressions that have been wafted abroad, one that all labor must organize under the act; the other that industry should first form company unions to cut off the activities of labor organizations. "Both reports are wrong and are very harmful," he declared. The fact that "collective bargaining" is provided for'in the Act is the basis for this apprehension, together with the announcement that William Green, President of the American Federation of Labor has appealed to workers everywhere to organize so as to properly profit by the workings of the law.

This plan to save the country and destroy the depression, said General Johnson, "can succeed only if the whole nation gets behind it with both zeal and determination-every man and woman. It is time for action and the American

(Continued on Page 12)

Subrcription Pricc,

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Interior Decorotive Panels

V.gabond Editorials

Bv Jack Dionne

Hello, folks ! Yep-it's our birthday-our eleventh. ***

And it's the happiest birthday we have had for four long years because it's the first birthday in that length of time when we could look around and ahead, and confidently declare-"The world is getting better."

*{r*

This issue won't be very big, and it won't be loaded down with expensive things because we can't afrord them, but throughout its every page there will be a lilt of rejoicing, and of hope, and of faith; for the world is emerging from her long spell of depression and panic. And so is the lumber industry. The first industry to get hurt, lumber will be one of the leaders in the recovery.

**:F

I didn't fully appreciate my book of nigger stories, "CULLUD" FUN, until recently when I began listening to a certain Southern literary gentleman with a reputation for story telling, trying to get some laughs telling darkey stories over a national radio hookup. Boy, does that man need "CULLUD" FUN !

Which reminds me of ;";J thing in the line of colored fun I have heard in some time. A friend of mine was visiting a Southern negro college and tells of seeing two young colored wolnen with books under their arms walking into the entrance. As they passed him, one of them remarked: "Susie, is you got you' Greek?"

Let us ofier a prayer ,; ;" l".rrr' of the old-fashioned book agent. I get so hopelessly sick of the sad line. of moronic "bull" that these present-day book pushers hand me when they get into my office, I could scream. Instead of that pitiful line of drivel about the special offer they have come all the way from New York to make me jrrst to get my cooperation and indorsement, I wish just once again, that a book agent would come in, spread his prospectus out on the desk in five seconds, and say, "Flere it is, Mister, a really grand set of books for seventeen dollars. cash or terms. Look 'em over, and tell me how you can get along without them." I'd love it. I'd buy the set from that sort of guy if I had to borrow the money and didn't want the books. I'm so nauseated with the other kind.

A few days since a man came in under a fake announcement of his purpose. He did not ask me if I would give him my time, or if it was the busiest day of the rnonth with me. He imposed on my intelligence with his pretense, and with his effort to soft-soap me. f wanted the books. f needed them. They were right in line with some work that I am doing. But by the time that bird had soaked up forty minutes of a very busy day I wouldn't have accepted the books as a gift. And it was only by the greatest possible control of my temper that I held back shoe-leather from him when he finally left. That sort of book selling is killing the book business, because I know that other business men must feel the same way about it that I do. When a man plainly discloses in his sales efrort that he takes me for a fool, he kills me as a prospect. And all the book sales talks I have heard for several years are based on the supposition that the prospect is thirty per cent less than half-witted. Give me an old-fashioned book agent once again.

)t**

Ain't it grand? There's an instinctive feeling of getting-well-ness about the whole earth that seems inescapable. A lot of it is physically and economically measurable, and the rest is a something of the spirit-an improved morale, that, contrasted with the mental condition of a few short months ago, engenders enthusiasm. *:t>f

Friends returning from the East, and especially the city of New York, say that the right-about-face of public consciousness in that territory is nothing short of startling. It's like Rudyard Kipling's impressions of the Chicago packing plants, written when he made his one visit to this country years ago. He told of the fat porkers, hanging head downward and swinging in a continuous line down into the ,meat-making departments. "One minute," he said, "they were so amazingly alive, and the next minute so stunningly dead, that you could hardly believe it." ***

It's that way in the East, only in reverse. One day that part of the world was so stricken with the doldrums and so sunken in gloom, and the next minute so impressively hopeful and enthusiastic. Humans are that way. New York just typifies human nature; is just a good cross section of our whole people. The rest of the country will

/Continued on Page 8)

Pre-fabrication

Consumer's Slant

First of all your customcr wants something that will wotk and keep on working. He is not interested in boards, plans, work-nothing but the service he is going to expect. Vhen he needs a septic tank what does he ca,re about such factors as these?

I l. Selection of the proper raw material. a L. Enginering design.

3. Corr..t fabrication.

Don't you think he would prefer to buy a branded unit embodlng all t{rese factors, produced and guaranteed by a reliable manufacturet?

--And the Dealer

Controlled metchandising is the great need of the lumber dealer. Boards are just shopperts items. A call for a Palco Redwood Pre-fabdcated Product means a definite sale; a definite price and best of dl a definite profit.

The identificarion mark of Palco Redwood Prefabricated Products FOR THE RURAL TRADE

Consumer demand must be created by telling again and again the story of the advantages and value to be gained by buying Palco Redwood Pre-fabricated Products. This will bring people to you. Suitable sales aids will help you sell. It is a large order but we are launching the policy and planr with courage, ability and confidence that you will be an enthusiastic part of them.

The Pacific Lumb er Company

Vagabond Editorials

(Continued from Page 6)

follow-IS following-that same example. Panics are strange things. We go into them so overwhelmingly and irresistably; and come out of them with such vigor and unexpected agility.

**,f

Right now every business man is entangled mentally in the meshes of the new federal recovery act. How to interpret it; what to do about it; how to appy it; how to understand the legal side of it. If these editorial efforts show symptoms of unusual dizziness, just charge it to the fact that I've been trying to understand this new act and its practical application. Don't understand that I'm opposed to it, or criticizing it. Far from it. I'm for everything that is being done to pull this nation out of the mire; and this recovery act has already done a great deal in that direction.

***

In fact, deep down in my heart my personal conviction in the matter is that the greatest good-perhaps ALL the good-that is to come from the pronouncement of, preparation for, and effort to apply the provisions of this act to our business life, is the sort of good that is already being accomplished; the automatic, instinctive process of stimulation that the very passage of the act has had upon the public mind. You can see the efrects of it already upon every worth-while department of our industrial and commercial life; and it hasn't even begun to go into active effect yet.

***

Everyone is now trying to decide the effect of the recovery act on intrastate business; how federal and state authority will blend or may clash, etc. So far, THIS much is certain. Nothing that the federal recovery act can provide will exempt you from compliance with the trust laws of your own state, wherever that state may be; and nowhere will the recovery act work abundantly except where the state legislatures have passed laws of emergency character, matching the federal act. In New York, for example, it is understood that the Attorney General's department has told business to go ahead and comply with the federal prograrn. But even this, so we are warned, is not safe immunity without legislative action. The best advice any business man can take in this matter is to keep in touch with developments, attend the meetings and listen to the discussions of your own kind, do the best you can to help things along, but do not traflsgress the laws of your own state. In THAT directfon alone lies safety.

Look at lumber! On March 15th, in the midst of the deepest doldrums American business history has any record of, I decided to be either a man or a monkey, and I announced the immediate coming of a greatly improved demand for lumber. It cam+quickly. - Thirty days later it was developing so rapidly that I vulgarly cried-"I told you so !" But I didn't khow the half of it, dearie ! Today we have one of the warmest lumber markets on record. From every direction, from every avenue of demand, has come the call for lumber. Nothing huge in any direction, but a decided improvement in every direction. And, with low mill stocks, low yard stocks, low industrial stockseverywhere, the thing happened. ***

Lumber has been going up. And as it goes up, the de. mand increases. And as the demand increases, lumber goes up."It is very temporary; it just goes to the assortment of stocks," came the cry. Far from it, old dear, far from it ! It is going into use. It is being sawed up and nailed up. AND, naturally, it is going to assort stocks. But I want to state that if you think it has just gone to filling in stock gaps and will soon be over, you're kidding yourself. The assortment of stocks, the filling in of stock gaps, hasn't even decently started. You naturally couldn't accomplish that purpose today if everyone who is short of lumber bought freely; we haven't the lumber to furnish. 't**

That is true of hardwoods as well as softwoods; it is true in the North, the East, and South, and the West. It is a general condition. Take hardwood flooring. The oak lumber from which hardwood flooring is made must be seasoned at least four months before being put into a dry kiln, to get quality results. The supply of that sort of oak is the smallest in history. The mills are cutting it now, of course, but it will be months before they can make flooring out of it. And by that time things will have hapPened' * * *

Another little prediction, friends. Watch out for a REAL lumber market in the coming fall ! Production is .{ being increased. Men are being put to work. By fall the wave of business, industrial, commercial, and financial improvemertt that is now started will have become a thing of size. Buying power will increase every day. Millions of men will have gone back to work. Other millions will have to work to supply the needs of those that are put to

(Continued on Page l0)

New {JSG Boa"rd Mill at Midland, California goes intoproduction J"ly Lst

W|ITH the stardng of the new USG W Board Plant at Midland, California, on July 1, economies enioyed by dealers in other parts of the United States are made available to dealers on the Pacific Coast. Now Pacific Coast dealers can buy mixed carloads of gyPsum products, as much or as little of each product as is needed, and enjoy the cadoad price on the whole.

These are the USG Products available in mixed cars from the new USG Midland mill : One-quarter inch Sheetrock: Three-

eighths inch Sheetrock; One'half inch Sheetrock;'lCood Grained Shee:rock; Rocklath; Red Top Cement Plaster; Red Top Gauging Plaster; Red ToP Casting Plaster; Red Top Acoustical Plaster; Red Top Keene's Cement and Ben Franklin Agricultural Plaster.

The new plant at Midland is a board mill where both Sheetrock and Rocklath will be manufactured. The picmre above discloses the modern construction of the plant. Made expressly for the manufacture of board Products, benefiting by the experience USG has had in

the construction and operation of large mills in all important sections of the United States, the Midland mill provides Pacific Coast dealers with a source fot the highest qualiry gypsum board products. A plaster mill, modern in every re' spect,was erected at Midland a few years ago, after exhaustive tests had disclosed the suitability of the gypsum deposit there to coast requiremenn. The plas:er mill, with the new board mill, now makes possible for the first time a complete gypsum producs service for the Pacific Coast.

Ahu: Gmeral oieu of lvlidland mill. At igltt: View of ncu g'l\rtm board

Vagabond Editoriafs

(Continued work. So the circle widens, spreads, and becomes genuine instead of artificial-automatic instead of enforced.

Untold millions of otd;"; ;"r"s in the United States will go by the boards in the next couple of years. They won't do ! They won't be either rentable or salable. They will be remodeled, refixed, repaired, or replaced. And all of these "re's" f,neans lumber and building and labor-and returned prosperity. I told you before what is going to happen to the paint business. It will surpass anything paint has ever known.

And DON'T tear your hair and wear out your pencil

REPORTS INCREASED DEMA"ND FOR HEAVY CONSTRUCTION MATERIALS

James L. Hall, San Francisco wholesaler and mill representative, reports m,ore inquiry and increased sales for creosoted lumber, piling, hop poles, ties, and other heavy construction materials in which his firm specializes. The increased activity in gold mining is resulting in more demand for mine poles and timbers, Mr. Hall says.

SUDDEN & CHRISTENS()N

Lumber and Shipping

7th Floor, Alaska-Commercial Bldg.

31O Sansome Street San Francisco

AGENTS

Aberdeen Lumber & Shingle Co.

American Mill Co.

Hoquiam Lumber &

from Page 8)

trying to figure out just how all these things are going to happen, how the physical aspects of this mighty change is going to proceed, where all the money is coming from, etc., etc., etc. That's too big a job for you or me, my friend, or for any man or group of men. Leave it where it belongs-in the hands of Providence; as Robert Burdette so eloquently said-"In the hands of the Mighty Love that can bring honey out of the rock, and sweet waters out of the bitterest desert-the Love that can make wrong things right, that can turn weep'ng into laughter, that can give beauty for ashes, the garrnent of praise for the spirit of heaviness, the joy of the morning for the woe of the night."

LEE WALKER ON NORTHWEST TRIP

Lee Walker, sales manager of the Concealo Fixture Company, Inc., Oakland, Calif., is calling on the trade in Oregon and Washington. He reports that the company's West Coast business has shown marked improvement during the past sixty days. Many men have been added to their factory force, and from all indications it is expectecl that a full crew will be employed by August l.

SPEED INDUSTRIAL RECOVERY In California By Selling More Colifornia Redwood

Every lumber dealer in the State can help to put more Californians back to work by urging the use of California Redwood for all purposes for which it is best suited.

The California Redwood Association is the clearing house for authoritative, impartial information regarding the properties and uses of this splendid material, and its technical experts will gladly assist lumber dealers with any special problem.

The Associr;;tion is cornposed

DOLBEER & CARSON LBR. CO.

HAMMOND LUMBER CO.

HOBBS, WALL & CO.

HOLMES EUREKA LBR. CO.

HUMBOLDT

of the following rnanufocturers:

MONTEREY BAY REDWOOD CO.

THE PACIFIC LUMBER CO.

REDWOOD SALES CO.

UNION LUMBER CO.

REDWOOD CO.

Redwood Industry Delegates Oakland Waterfront Yard Attend Chicago Meeting Develops Terminal Facilities

At a well represented meeting of the Redwood industry held in the offices of the California Redwood Association June 22, the Redwood code of fair trade practice prepared in compliance with the provisions of the National Industrial Recovery Act was considered, approved and adopted.

A delegation of representatives of the California Redwood industry left San Francisco June 26 to attend the meeting of the whole lumber industry in Chicago to be held June 30 and July 1 for the purpose of reconciling and consolidating the codes of the various lumber manufacturing groups in connection with the National fndustrial Recovery Act.

The following were in the party: Leonard C. Hammond and H. W. Cole, Hammond & Little River Redwood Co., and Humboldt Redwood Co.; E. E. Yoder, The Pacific Lumber Co.; C. F. Flynn, Albion Lumber Co., and H. B. Hickey, Standish & Hickey.

C. R. Johnson, IJnion Lumber Co., and C. H. Griffen, Jr., general manager of the California Redwood Association, are already in Chicago and will also attend the meeting.

Wifl Open Portland Office

H. W. Bunker, president, Coos Bay Lumber Co., San Francisco, re'cently announced the appointment of H. A. Busterud, formerly sales manager of Coos Bay Logging Co., as export sales manager. Mr. Busterud will handle export sales, Atlantic and Gulf Coast and rail business. He will make his headquarters in Portland, where an office will be opened in the American Bank Building.

BACK FROM SALES TRIP

Sherman A. Bishop, of the sales department of Union Lumber Co., San Francisco, returned June l3'from an eight week sales trip through the Rocky Mountain and Southwest states.

Throughout the trip, Mr. Bishop says, there was much eviden'ce of optimism among the lumbermen he called on, and in practically all districts some improvement in reta.il business was reported. Also he found, parti,cularly in the Southwest, a most friendly feeling towards Redwood, and d growing appreciation of its durability and other good qualities.

The T. P. Hogan Company recently added an electric crane and a Ross Lumber Carrier to their lumber handling equipment at their yard at Second and Alice streets. Oakland.

The electric crane is located on the company's dock, which has 500 feet frontage on the Oakland Estuary. It handles lumber from ship's tackle to trucks, trailers and freight cars, and rnakes possible the speeding up of these operations.

M. B. Carter, sales manager of T. P. Hogan Company, is also in charge of dock operations:

"The installation of these extra facilities for handling Iumber has put this yard on a strictly modern basis," said Mr. Carter, recently. "We have been planning for some time to give terminal service here to manufacturers, wholesalers, shippers and yards, and we believe that when the service we have developed has been fully demonstrated it will be greatly appreciated and widely used.

"We can offer storage facilities, speed in unloading lumber from the ships onto cars and trucks with the least possible handling, delivery by our own trucks to the yard or job, or we will load the buyers' trucks with equal speed; in short, we have worked out a service that gets the lumber from the ship to the yard or job with the greatest possible speed and the minimum amount of handling."

T. P. Hogan, Jr., president of the company, reports increased sales in the wholesale and jobbing department. George Eidemiller, country salesman, says the country yards are finding business a little better in most districts.

Gen. Johnson Calls For United Action

(Continued from Page 4) people do not need any oration to persuade them to pull the country out of a hole when it sees the way. All we need is a chance, and we have that 16!v*lsf'5 96."

"The whole effort comes to one single question," the administrator said, "and all anybody who wonders whether the national recovery act will work has to ask is 'can we get all the employers in America to do about the same thing at about the same time when they know that by doing it they can bring this country of ours out of this depression and lift this deadening load of fear from peoplers hearts'?"

Appointed Manager \(/holesale Tahoe Sugar Pine Co.'s Mill

Lumber Assn, L.

A.

Office Now in Production

C. J. (Clint) Laughlin has been appointed manager of the Los Angeles office of the California Wholesale Lumber Association,'taking charge on July 1. Mr. Laughlin was connected with the Long-Bell Lumber Company for many years, both in the South and in California, where he was manager of their Los Angeles offices and later in charge of their San Francisco office. For the past sevbral years he has been associated with the hardwood business, and in addition to his Association work, he will continue to act as representative of his hardwood flooring and lumber accounts.

He succeeds M. S. Lopes, Jr., who resigned as manager of the Association's Los Angeles office on July 1. With business in the lumber industry showing marked improvement, Mr. Lopes states that he finds it necessary to devote all his time to the box shook business; he is in charge of the California sales for the Bloedel-Donovan Lumber Mills Box Department and will have his headquarters in the company's office at 628 Petroleum Securities Bldg.

Makes New Connection

J. J. "Jack" Rea, formerly with W. R. Chamberlin & Co., is now Southern California representative of the A. B. Johnson Lumber Co., San Fran'cisco, with headquarters in the Petroleum Securities Bldg., Los Angeles.

Back in 1914 Mr. Rea represented in Los Angeles, Wilson Bros. & Co., in which firm Mr. Johnson was a partner.

L. E. HUBBARD VISITS WORLD'S FAIR

L. E. Hubbard of the Hayward Lumber & Investment Co., Los Angeles, accompanied by his wife and their son and daughter, left on June 16 by automobile to attend the Century of Progress Exposition at Chicago. On their way east, they plan to spend several days at the Rotky Mountain National Park. They will return to the Coast over the northern route and while en route will visit the Yellowstone National Park. Mr. Hubbard will be back at his desk the early part of July.

The new sawmill of The Tahoe Sugar Pine Company at Graniteville went into production June 12, and construction of the planing mill at Emigrant Gap is progressing well and will be completed within another 3O days, it is announced by C. C. Stibich, sales manager of the company.

Mr. Stibich returned to San Francisco June 24 after spending a few days at ihe sawmill, where, he says, everything is going fine with the modern eight-foot band mill which was turning out some beautiful lumber when he left.

The company will manufacture California Sugar pine, California White Pine, California Incense Cedar and California Red and White Fir. All products will be air dried, assuring thorough and even seasoning and the complete retention of all natural texture and quality.

E. L. Marsh is president of The Tahoe Sugar pine Company, and executive and sales offices are at 1065 Monadnock Building, San Francisco.

Committees Meet

A meeting of the Lumber Committee of the California Retail Lumbermen's Association and the Redwood Relationship Committee was held at the Senator Hotel, Sacramento, June 25.

Ralph Duncan, Merced Lumber Co., Merced. chairman of the retailers' committee, presided.

Retailers' and Redwood HOTET WII.TSHTRE

,.rc STOCKTON ST. . SAN FRANCISCO

Near Union Sqre - Tclephoc SUtter Z!t0

l5O Rooms, Each with Tub and Shower Stricdy Fireproof 92.fi) to S3.0O Single . g2.jo to t4.OO Double Special Wekly and Monthly Rater-Sening Club Brcaldartr Zsc, !Sc, 5Oc. Dimero, ineluding Sudan 5ttc

Take Any Yellou Cab as Our Guesc Free Carage

\(/HAT'S THE USE

Most Fathers have had their day and those that have are not asking any one to pin bouquets on them on account of the reputation they have made as a Father.

They have to stand on their own record, be it good or bad.

E. K. \D7ood Lumber Co. has a record running back forty years that they are willing to stand on but we are asking for no fowers.

But we do solicit your orders for any of the following items-

ROUGH AND FINISH LUMBERSASHDOORSSCREENS _ PLYWOODS

HARDWOOD FLOORING MILLWORK WALLBOARDS INSULATION

ROOFING AND BUILDING PAPERS _ CEMENTPLASTER _ SANDGRAVEL

Conditions in the Redwood Industry

Bv Selwvn J. Shorp

California Redwood Association

Reports received by the California Redwood Association show that shipments for the first five months of 1933 were slightly less than 96 per cent of those for the same period of. 1932. However, no static figures give a picture of the first half of this year.

Activity for the first quarter of the year remained at approximately the low level of the end of. 1932, helped out somewhat by heavy shipments of highway timbers. During the last part of March there was an increase in inquiries, orders and shipments. Orders accepted in April increased to above the volume of a year ago. In May they were more than double a year ago, 60 per cent above May, 1931, and the largest month in three years. June has shown continued activity.

The volume of shipments during the second quarter have increased, but have lagged behind orders, resulting in the heaviest order file since 193O. Shipments approximated those of 1932 in April, were 15 per cent above a year ago in May, and in June will total far above a year ago and approximate the largest months of 1931.

Because of heavy cutting orders, production was slightly above that of last year during the first quarter. During

MAY AND JUNE SALES BETTER THAN LAST YEAR

"Our May and June sales this year are approximately 25 per cent ahead of last year's," said L. J. "Larue" Woodson, manag'er of Nicolai Door Sales Co., San Francisco, to a representative of this paper. "Sales in the first four months of the year were below those of 1932, so the upturn is very encouraging. Door and plywood plants in the Northwest have at least a 60-day order fiIe."

OAKLAND YARD HAS NE\,l/ MANAGER

Henry Meyer, well known San Francisco Bay district lumberman, has been appointed manager of the Oakland Lumber Company's yard in Oakland, succeeding W. E. Murlin, who resigned his position on account of ill health.

the second quarter production has been the lightest of any three months in recent years-which means that it set a low record for the modern Redwood industry. The volume will probably be increased after the middle of the year.

The peak stocks on hand at the begining of 1931 have been reduced by about ,CI million feet in each of the last two years. The redlrction during the first half of 1933 will be nearly as great as in each of these years. Total unsold stocks of Redwood for the whole industry are estimated at 315 million feet at the present time. This total volume is still large in comparison with consurnption of the past two years, but stocks are badly broken and many items are scarce and in strong demand.

The figures for the first five months are:

The mills reporting these totals shipped 87 per cent of the total Redwood shipments last year.

L. C. STEWART BACK FROM NORTHWEST

L. C. Stewart, vice-president o{ Sudden & Christenson, San Francisco, sailed from San Francisco June 1 for Victoria, B. C. on the Grace liner Santa Rosa, taking his car along, and drove back to San Francisco after spending some time in the Northwest, where he visited Seattle, Portland, Grays Harbor, Willapa Harbor and other points. Mr. Stewart found all the millmen he saw very busy and very cheerful.

HARDWOOD IMPORTER VISITS L. A.

George Cornitius of the Geo. C. Cornitius Hardwood Co., San Francisco, left June 16 for a week's business trip to I.os Angeles. Mr. Cornitius says hardwood demand is strong and prices firm, with some items of Philippine scarce.

NIRA!

(National Industrial Recovery Administration)

The new word coined to designate the Industrial Control D:vision oJ Prcsident Roosevclt'g National Rccovcry Program

CO.OPERATION!

is the keynote of this program.

FOR SEVENTy yEARS this old word has lormed a very important part of our rclations with legitimate dealers. We assurs you it will continue so in thc future.

DOLBEER & CARSON LUMBER COMPANY

euALrrv RED\(OOD $NcE 1863

E\(/AUNA KLAMATH PINE

(CALTFORNTA \rHffE PINE)

Lumber, Mouldings and Box Shoolc

Manufactured bv

E\TAUNA BOX COMPANY

KLAMATH FALLS, OREGON

FOR SALE BY YOUR LOCAL WHOLESALE DEALER

MY FAVORITE STORIES

Bv JucL Dionne Ag" not guaranteed---Some I have told br 20 years---Some le*

The Modern Movie Plot

The young girl came home from seeing the latest sexstory at a movie theatre, and her mother asked her:

"Was it a very nice story, darling?"

"Oh, a lovely story," said the youngster, "but I don't

think you'd like it, mother, it ends so awfully sadly."

"How is that?" asked the mother.

"Well," said the youngster, "you see, she dies, and the poor fellow has to go back to his wife."

Largest Wooden Tank Installation Lumbermen,s post Hold Monthly F. unce World Wat \ r

After inspection of many existing *"0*."0 pressure r . , ,

tank installations, the Atlantic Tank Corporation of North I umbermen's Post No' 4o3, American Legion, of Los Bergen, N. J., recently placed with r. F. Egan, manager Angeles' held their June meeting at the Jonathan Club, of the New York office of the Hammond Lumber comLos Angeles' on Tuesday evening, June 13' Dr' Alexanpany, an order for 616,000 feet of three-inch tank gracle der Irvine' of Hollywood' calif" prominent author and Redwood lumber to be used for 139 pressure tanks for the Chief Moral Raiser of the British Army during the World christian Feigenspan Brewing co. of Newark, N. J. war' was the guest speaker of the evening and gave an This is reported to be the largest individual wooden interesting and delightful talk on "The Use of Humor in tank installation since the end of the war. Warfare'"

Following dinner, there was a business session which sEATTLE'-vAcATIoNwaspresidedoverbyRussellGheenoftheC'D.Johnson

M. A. whitman, treasurer of west waterway Lumber l#t#.::"

co'' Seattle' was in california recently on a vacation trip' J. L. cunningham, Hayward Lumber & Investment co.; He made the trip by automobile and visited San Francisco and Los Angeles. .u!v'rvurr! drru vrrrLLu J4rr'r.rrLrsLu

HILL

t,

DIORTON, Inc.

Vholesalers and Jobbers

Dennison St. Vharf

Oakland, Calif.

Northern Cdifornia Agetrts for BOOTH.KELLY DOUGLAS FIR LUMBER

Gall Andoyer I.O77 for

FAST, DEPENDABLE SERVICE

Our Motto: "Promise Less-Do More"

First vice commander, A. A. Tomlinson, Pacific Door & Sash Co.; Second Vice Commander, D. C. MacDougal,

MacDougal & Cole; Adjutant, Herman Rosenberg, The Hipolito Co.; Finance Officer, Lloyd Cole, rHammond Lumber Company; Historian, W. B. McCullough, PattenBlinn Lumber Co.; Chaplain, H. G. Wilhoit, W. E. Cooper Lumber Co., and Sergeant-at-Arms, L. E. Hubbard, Hayward Lumber & Investment Co. Election of officers will be held at the next meeting on July 11.

VISITS SAWMILL

Henry M. Hink, sales manager, Dolbeer & Carson Lumber Co., San Francisco, returned to his desk June 15 from spending a few days at the company's mill at Eureka.

IIEAVT GONTTRUCTION DTATENIALS

Piling - Timbers - Ties - Lumber

Transmission Poles - Mine Poles - Hop Poles - Posts ln

DouGLAs rr*, no*loor*$ooLoocEDAR, RED CEDAR, Ljntreated or Creoeoted Precgure Treatmenr JAilES

BDIISNAL OPDNEBS

YY HAT rs the Red Seal

Opener? The answer to this question is important to every user of roll roofings.

The Red Seal Opener is a new and exclusive feature added to every roll of Flintkote roofing at no extra cost. It saves time and trouble in usitg Flintkote roll roofings.

Under the wrapper of every roll of Flintkote roofing, there is a sring fastened by a red seal at the top and bottom. Just pull the string-and ziprthe roll is opetr, rbady for use.

Flintkote's new store displayd1s ttSilent Salesmanrtt shows how to usp the new Red Seal Opener. There is a'tsilent Salesmantt display available for every Flintkote dealer.

NT SALESMDN". To SelJ One ld,eu!

RED&SBAI, OPEI\ERS

A thousand strong-Pioneer's army of ceSilent Salesmen" have descended upon the \flestern States to solidly implant the idea of Pioneer's big exelusive roll roofing fsatuls-the Red Seal Opener!

In the show-windows and stores of hardware dealers, lumber dealers and building material dealers-the familiar figure of the Pioneer 66Sil,ent Salesm an" is busily selling this one idea to customers everywhere.

It is a good idea-one that means convenience, economy of time, and speed in opening Pioneer's many grades of roll roofing. Zip, and it's open! The 66Silent Salesman" shows you howpull the striog, and the wrapper is off. That's an added no-cost feature exclusive with Pioneer!

OOMPANY

Lawrence-Philips Buys S.S. Point Loma

The Lawrence-Philips Lumber Co. has purchased the S.S. Point Loma from the Hart-Wood Lumber Company and will continue to operate the vessel in the coastwise lumber and merchandising trade, principally lumber. They took over the vessel on June 15, 1933, and have changed its home port from San Francisco to Los Angeles. The Lawrence-Philips Lumber Co. has been operating the vessel for the past year and a half. The same officers will remain on the ship with Captain John Olsson, Master.

The S.S. Point Loma was built at Portland, Ore., by the Albina Engine and Machine Works in 1918 for the Norwegian g'overnment, but was taken over by the U. S. Shipping Board during construction and used in the Trans-

H. B. HEWES BACK IN CALIFORNIA

H. B. Hewes, nati.onally known lumberman, and president of the Clover Valley Lumber Co., Loyalton, returned to San Francis,co recently after spending several months in the East. Mr. Hewes paid a visit to Loyalton soon after his arrival.

Atlantic service. The Hart-Wood Lumber Company bought the vessel after the war, converting it from a coal to an oil burner, and equipped the boat for handling lumber. They owned and operated the vessel up until the time it was chartered by the Lawrence-Philips Lumber Co. The steamer has a capacity of 1,900,000 feet B.M. of lumber.

The Lawrence-Philips Steamship Co. will also continue to operate under charter the S.S. San Diego, which has a capacity of 1,650,000 feet B.M., and the S.S. Claremont with a capacity of 1,450,000 feet B.M. of lumber. The Lawrence-Philips Steamship Co. is a member of the Pacific Coastwise Lumber Conference.

VACATION TRIP

D. Norman Cords, sales department, Chas. R. McCormick Lumber Co., San Francisco, has returned from a two weeks' automobile trip to the Northwest, in the course of which he visited the company's mills in Washington a1d Oregon.

S. S. Point Loma, recently purchased, by the Lawrence-Philips Lumber Co.

Sonrething to Think About

FenSfCHTED retailers, noting the unmistakable gradual tend toward higher lumber prices, are carefully anticipating future requirements now. \Ve commend this thought for4lgconsideration.

Camino Quality California Sugar Pine California Ponderosa Pine

Our savrmill at Pino Grande is now in operation producing Sugat Pine and California Ponderosa Pine.

Ve have available for shipment a well assorted stock of Air-Dried Clear and Select and No. 2 and Better Common Sugac Pine. Our dry kilns are producing thoroughly kiln-dried California Ponderosa Pine of excellent widths and cutting values. This stock is manufactuted according to the well-known sandard of CAMTNO QUALTTY.

McCmick nlllr and loaalna cuF a.t ydr rh. b6L

*.Jblrr

Truck Sqvice fc rurh orden if &sired.

McConick ships in- 3urc prmpt deliverT ud ercful hadling.

McGoraick ctoclc at ur millr ald yar& ofrcr widat elccdo.

Pioneer's "silent Sales men"

The Pioneer Paper Company has adopted the policy of going right out after orders in every territory with the active cooperation of its dealers.

All over the western states, in the show windows and stores of lumber, building material and hardware dealersas though a great army had descended upon the industry -thousands of Pioneer "Silent Salesmen" made their colorful appearance a week ago. These "Silent Salesmen" are unusually attractive window and store displays promoting the new Pioneer feature on all roll roofing, the Red Seal Opener.

The display pictures a roofer in life size, opening a roll of roofing with the new patented device, the Red Seal Opener. The display is in red and blue and stands alongside of a roll of Pioneer roofing. The roofer has a string in his hand, which is attached to the roofing. This illustrates the ease, convenience and time-saving afforded to roofers and others who use roofing, by the exclusive Red Seal Opener.

The slogan, "Zip, and it's open," emphasiies the speed and convenience of this new Pioneer feature. The string which runs the length of the roll, under the wrapper, is attached top and bottom with a red seal. Pull the string, and it rips off the wrapper exposing the roofing ready for use.

The "Silent Salesman" display is one of the most effective advertising dealer helps that has been distributed to the.trade in many months. It is the first step, according to officials of the Pioneer Paper Company, in a campaign to help the depler get business.

This company has been aggressively after orders during the past few months in both its asphalt shingle department and asphalt emulsion department. Now, with the roll roofing department becoming active with the trade in selling the Red Seal Opener idea to customers everywhere in the eleven western states, they have set a new pace for these times of confidence in the future by launching forth upon these progressive merchandising moves.

The three lines now being actively promoted with buy-

ers-asphalt shingles, asphalt emulsion and asphalt roll roofing-cover the entire roofing market. Asphalt shingles are being advocated for use in covering old roofs; asphalt emulsion is recommended for roof repairs where deterioration is not sufficiently developed to require a new roof ; and asphalt roll roofing is being promoted for all flat roofs and various other uses.

Pioneer Paper Company is noted for its spirit of cooperation with the trade; and, the present drive for business in conjunction with its dealers will go far toward stimulating the flow of. frozen dollars into roofing sales throughout the West.

Lumbermen Play Golf

Harry Graham of the r,H. A. Graham Lumber Co., Long Beach, won the low gross prize at the Orange County Lumb€rmen's Club monthly golf tournament held at the Lakewood Country Club, Long Beach, Calif., on Wednesday afternoon, June 21. D. E. Liggett, Liggett Lumber Co., Santa Ana, was the low net winner and was awarded the Blue Diamond Corp. cup. This trophy is open only to members of the Orange County Lumbermen's Club and the member winning the cup the most times between now and the Club's annual meeting in November will gain permanent possessioh of the trophy. Bill Sampson of the Sampson Screen Co., Pasadena, won the blind bogey prize.

BUYS RED BLUFF YARD

Corning Lumber Co., Corning, has taken over the Depot Lumber Yard at Red Bluff. Newton fsaacs, manager of the Corning Lumber Co., will divide his time between the two yards.

SPENDS WEEK AT MILL

Herb Klass, general sales manager of The Pacific Lumber Co., San Francisco, has returned from spending a week at the company's sawmill at Scotia.

JULY BT]LLETII\

To AII Celotex Dealers

FARMERS in your community should be using Celotex poultry range shelters for growing chicks.

MILK COOLING in summer without propcr equipment is not profitable. Milk houses and cooling tanks need Celotex insulation for protection against cummer heat.

VEGETABLE AND FRUIT storage buildings for fall use should be considered now.-- Fot complete efrectiveness of storage temperatures, recommend Celotex insulation.

FOR THE FIRST TIME New York City is womied about damage from termites. Time (May 29th, 1933) says: (New YorL's invasion came three years ago; whence, no one knows." Every section of continental United States eufiers &mage to building construction ftom these pests and from Dry Rot resulting from Fungus Gronth.

CELOTEX is protected ftom these destruotive agencies by the exclusive Ferox Process (patented) under which it is manufactured.

AND PLEASE REMEMBER: Thete is no t'closed seasontt for repaiting, ref,nishing or remodeling, either on t{re farm or in the city. Celotex is all-purpose material becauee it combines insulation efrciency with otructural strength and pleasing appeaf,ance when used as interior finish.

Ed. Culnan Opens Los Angeles Office

E. B. (Ed) Culnan has opened an office in the W. M. Garland Bldg., Los Angeles, where he will carry on a wholesale lumber business and act as Southern California representative of W. R. Chamberiin & Co. of San Francisco, large lumber cargo shippers into the California market.

Mr. Culnan has been associated with the lumber business in Southern California for many years. IIe was connected with the Chas. R. McCormick Lumber Co. for twenty-one years, and from 1926 to December of last year, he was district sales manager in the company's Los Angeles office. For the past several months he was vice president and general manager of the Western Lumber Company at San Diego.

Northern Directors Discuss Code

Northern California directors of the California Retail Lumbermen's Assocjition met at the Hotel Californian, Fresno, lune 22. The main topic discussed was the proposed code of fair trade practice formulated by the National Retail Lumbermen's Association.

H. A. Lake, of Garden Grove, president of the Association, presided, and a number of prominent retailers from various points of Northern California attended the meeting in addition to the directors.

THE CELOTEX COMPANY, OTg'NORTH MTCHIGAN AVENUE, CHICAGO, ILL.

TNSULATTNG CANE BOARD

Regirtcred Uoitcd Stetes Prtent O6cc

VHEN YOU VISIT Chicago's Century of Progress you will find Celoter produce used in the exterior and interior construction of many important buildings and exhibits.'

Cafifornia White Pine Siding---65 Years Old Exhibited at Century of Progress Exposition

An interesting display in the Western Pine Association exhibit in the California section of the States Building, Century of Progress Exposition, Chicago, is a panel, 8 feet by 4 feet, showing California White Pine siding taken from an old building on the Olsen ranch at Chester, Plumas County, California. The removed siding has been reassembled in exactly the same relative position it appeared on the building and mounted as a panel. With the siding panel is included some extra pieces of the siding for detailed inspection and some of the original iron nails, which show no rust where they were embedded in the wood. Accompanying the exhibit are two photographs signed by

Almanor, and was dismantled and removed about the time the dam was built.

Mr. Olsen kindly consented to the removal of the siding by the Red River Lumber Company, of Westwood, Calif., who prepared and shipped the exhibit and various manufactured articles displayed by the Western Pine Association at the Chicago exposition.

In connection rvith the exhibit is a bulletin in which Professor Emanuel Fritz of the Division of For'estry, University of California, makes an interesting statement refuting the impression in some quarters that California White Pine and Sugar Pine are less durable than Eastern Pine.

Chicago,

Mr. Nelson Olsen, the owner, and his affidavit.

The history of the building is well established. It was built in 1868 by the father of Nelson Olsen. It stands near Mr. Olsen's large modern ranch home and has been in continuous use since it was built. The sash, roof shakes and all materials, except the floor, are the original materials. Some of the logs are breaking down, but the rest of the materials are as sound as when new. The siding taken from the gable end of the building as shown in the photograph, shows no traces of decay, even under the lap and around the nail holes.

The siding was made in a small mill which stood from the early pioneer days near the site of the Western Power Company's dam in Plumas county, which forms Lake

Reopens Los Angeles Office

The Donovan Lumber Company of Aberdeen, Wash., announces the reopening of offices in the Petroleum Securities Bldg., 714 West Tenth Street, Los Angeles, and the appointment of J. A. Thomas as their Los Angeles representative. Mr. Thomas is well known to the Southern California lumber trade, having acted as inanager of the Southern California operations of the Coos Bay Lumber Co. for many years. The Donovan Lumber Company also maintain offices in San Francisco.

A panel showing Calilornia Vhite Pine siding remooed lrom an old, buihling on the Olsen ranch at Chester, Plumas County, Calif. The panel was made by the Red Riaer Lumber Comparry ol Vestwooil, Cahil., and is displayed in the Vestern Pine Associntian exhibit at the Century ol Progress Exposition at

The olil buililing on the Olsen ranch lrom which the CaLilornia Vhite Pine sid,ing was taken. The siiling was remoaed lrom the gableil end ol buililing and, shows no signs ol d,ecay. The buikling was erected in 1868. While this bulletin was prepared for Sugar Pine only, Professor Fritz's reply refers to both varieties.

CALIFORN IA

Wholesale Lumber Association

F. J. O'Connor, Prer. and Gen. Mgr. - Phonc GA,rGcld 5815 Los Angeles Office: Petroleum Securities Bldg. Clint Laughlin, Dirtrict Manager Phone PRorpect 2703

W.

\THOLE SALE LUMBER-[tlono

IV. R. CHAMBERTIN & C().

Calilornia Sales Agents for

Polson Lumber & Shingle Co.

Hoquiam, Wash.

Franci*o and Los Angeles

Anderson a Mlddleton Lumber Co.

Aberdeen, S?ach.

Fnncieco

Prouty Lumber & Box Company

Warrenton, Oregon

Sudden & Christenson

Trcwer

Wendling-Nathan Co.

R. O. Wilson & Son

Wilsm Bru. & Co.

Fnnclso ud bs Angele

Francisco and Lo Angeles McComick Supp'y Co.

Franieco ud Lc Angeles

Franslsco

Francisco and Los Angeles

Franciso and Los Angeles

Frucis

Franeiso and Lc Angeles

San Francicco

Fnnc'*o od Lc Angeles

E. K. W@d Lumber Co. .....San Fransisco and Los Angeler Hill & Morton, Inc.

Bledel-Donovan Lumber Millg

Bokstaver-Buru Lumber Co.

Brookc Lumber Ce.

Ksekhofr-Cwner Lumber Co.

Lawene-Philipc Lumber Co.

Patipn-Bl'nn Lumber Co.

E. L. ReiE Company

Sm Pedro Lmber Co.

Northern California Sales Agents for Defiance Lumber Company

Tacoma, Vash.

Operating Steamers

Angeler

Angeler

Angeles

Angeler

Angeles

Scbafer Bro. Lumber & Shinglc Co. ...............Montesilo ild Le Angeles

Taoma Lumber Saler Agency ........Tacoma and Los Angelee

Twohy Lunber Co. ........,....

St. Paul & Tacoma Lumber Co.

E. U. Whelock

Three Out of Four Are Preventable Fires

Angclcr

A.ngeles

V. R. Chamberlin, Jr. Cricket

LOS ANGELES

Stanwood Barbara C. Phyllic HEAD OFFICE OAKLI\ND

azo w. M.falald Blds., eth Flor,_Fite Buildmg tnT,.".."r,i. il"l PoRTLAND, OREG. san Fnncirco SEATTLE

Alben Dck No. ! Douglu 5t?0 picr Nq t

!(/hen every economy counts, it's good business ro prevenr every fire possible. ft's good economy too to insure against unpretent- able 6res with Associated Lumber Mutual policies, which assure quality protection, fair adjustments and prompt paymenr of claims -with substantial dividends to reduce acrual insurance cost. Vrite any ol our Cornpanies about our protection and saoing, as applied to your insurance need,s.

cf Iurftcll. Ohio

Tie-up Campaign Announced

RED CEDAR SHINGLES NO\(/ ADVERTISING Dealer

To capitalize on the growing inreresr in Certified Red Cedar Shingles, an advertising campaign telling HO'0f TO RE-ROOF OVER THE OLD ROOF will appear in an early issue in NATIONAL farm journals. Designed to build business for the dealer, the campaign is augmented by extensive, illustrated literature, together with mats of advertisements for dealers to run in local newsPaPers.

IJfhile all will profit from this national farm advertising, those who tie-in with the campaign will pro6t mosi. Proofs

Pre-Fabricated Products

From Forest to Farm

Max E. Cool< Agricultural Engineer, Ihe Pacific Lumber Compuny

Nature has given us in Redwood timber one of the most durable of commercial woods for exterior use-in most instances the ideal lumber for the great agricultural market.

Man has made substantial progress in preparing and grading this specialized lumber for use in structures on the farm. He has gone further in making available to the retail lumberman's rural customer, design and plan for a proper fabrication of Redwood lumber, with a desire to have that customer secure the maximum of service from Redwood structures.

These two factors if properly coordinated, with all recommendations rigidly adhered to, would asstlre that service from Redwood that the farmer has a right to expect. Experience has shown, however, that lack of tontrol of recommendation has been a rveak link in the chain of the "Forest to Farm" movement of Redwood lumber-produced to render a service that in too many instances it fails to deliver due to errors in grade and fabrication.

The farmer buys his Qaterpillar tractor and secures a 10O7o service. The service that Ford has rendered the rural customer is universal. These products contain the most perfect materials that can be found to render the duty they are called on to perform. They are fabricated under scientific factory conditions to an engineered design which permits of a consumer guarantee of service.

The farmer may be an expert on soils and the methods to employ in managing them to secure crop successes, but few could be found that rvould claim the craftsmanship to produce a Ford, even if he r,r,'ere given the right material and tools to work with.

For years we have accepted the theory that given the boards and a plan most any farmer by the hammer and saw method could make the various farm structures common to agricultural uses. To a degree this is true but in the last analysis, at a great expense of time, money and service. The farmer, however, has had no alternative. Industry has made the proper raw material available to him, and with it a correct plan for its fabrication; but there industry stopped-he had to produce his own product.

The Pacific Lumber Company believes that its organization, together with its dealer distribution, shoulders a joint responsibility in this factor of service to the rural market. A weak link in the movement of Palco Redwood lumber to this rural market has been the control of recommendation in grade and engineered fabrication' They propose to strengthen this link.

The rural customer wants service-he has a right to demand service as a proper measure of his dollar purchase. This purchase, however, through lack of consumer education, is mainly influenced by price in accepting a low grade material that ignores the proven recommendation. The dealer, faced with competition, has little on which to build a sales picture-when he has stated the background

of his judgment on grade there is nothing left-selling a board as a piece of raw material permits little romance in the way of a sales argument.

In the last analysis the rural customer doesn't want the low grade material. He isn't buying the lumber at all-

R@W

SEPTIC TANKS

it is only a means to an end-in reality he is making a service investment that he expects to secure from his use of an article that must combine proper raw materialengineered design-correct fabrication. He seldom gets this complete combination for reasons that are perfectly obvious.

This service is possible, however, if these three basic factors are coordinated under organized industrial control -s q6nflet that is now an adopted policy in the manufacture and distribution of Palco Redwood Pre-Fabricated Products for the rural market.

The production of a group of agricultural structures having universal use on the farm will supply the retail lumberman with the type of merchandise that immediately places him in a commanding position to render the service in his community that always goes with the movement of an identified product that enjoys consumers' acceptance.

The retail sale no longer is confined to the selling limits of grade and price on lumber. The merchant is selling a finished product manufactured from raw material of

(Continued on Page 3O)

PRf .F. ,IFIICATED FROE UCT!5

WHEN YOU SELL

CONGRATULATIONS

California Lumber Merchant

Booth-Kelly Douglao Fir, t{re Assgciation grade and trade mark certifu to your customers the quality of the stock you handle. Builders quit gueeeing about what they're buying, and buy where thqy know what they're getting.

Your efforts through the past years in promoting cooperation'in the lumber industry are appreciated.

Creneral Saler Oftce: Eugene, Ore. Mills: Wendling, Ore., Springfield, Ore. CALIFORNTA REPRESENTATTVES

Northcra Californie

llill & Morton, lnc.

Dcnniron St. \ilherf Odrhnd ANdovcr 1077

Southcra Califoroir

E. J. Stanton & Son

2050 E. 3Eth St., Lor Angclcr AXridge 92ll

We Are Offering

To the Dealer at Wholesale Prices

Lath

Shingles

Red Fir Uppers

Moldings

Sash Ec Doors Trim Panels

V/allboard

rDTe specialize in supplying out of town yards, and can give ovetnight delivery.

Our new electric crane facilitates and speeds delivery. S7e can deliver with our trucks, or dealers may pick up with own equipment.

r"RH@@AN@@. ffi'LUMBER Hffi-6€oR-3

oFFICE, MILL, YARD AND DOCKS

2nd & Alice Str. OAKLAND Glencourt 68d1

NATURAL CHARM

The unlimited range of width of Redwood, the delicately textured grain and the natural beauty giver your interiot that charm and individudity that cannot be initated by any other material.

The accompanying picture is a recent Redwood panel installatioril.

The Executive Chairman of the California Agociation of Architects ray38

rtThere io notfiing more beautiful in this world than 6ne wood. wor&-beautiful wainroatingc, paneled walls and paneled ceilingr showing the natural grain of the wood, matched and put together; in other wor& architectural woodwork."

Pre-Fabricated Products

(Continued from Page 28)

proper grade, scientifically engineered and pr'oduced under perfectly controlled and standardized factory fabrication. Priced at an economic level ; consistent with the service it is to render, the Palco Redwood product permits a convincing sales presentation to the rural customer. At last he can buy service through the medium of an identified finished product backed by a responsible organization.

The initial product of this group of Palio Redwood Farm structures is the pre-fabricated, sectionalized septic tank that has recently been placed on the market. A product that has a universal sales outlet throughout all rural and semi-rural sections of the country.

Redwood lumber of the proper grade and thickness has had many years of successful use as a raw material for septic tank construction-its "everlasting" .life underground makes it the ideal wood for this purpose. But a successful septic tank must have proper design and construction as well if the merit of this perfect raw material is to be realized,.

The Palco Redwood tank has this engineered design and construction built into it. It is literally a "fool proof" product. When properly installed, it eliminates all the guesswork of servage disposal from the consumer's mind. It is built to work under the duty it is called upon to perform and it creates the assurance and confidence that allvays accompanies an accepted identified finished product.

Manufactured from specially selected Redwood lumber at its source, Irrigation Grade and Better is used in its construction, immediately assuring the consumer the best for this use that the tree produces. Designed for the convenience of portability in sectionalized form, its tongue and groove constructed panels are interlocking and in the main interchangeable, which when assembled results in a rigid structure that will withstand any overburden that it might be subjett'bd to. Literally the type of product that answers every question the retail lumberman will have to answer with his prospective customer.

The sales policy under which Palco Redwood prefabricated products are to be distributed provides for an established wholesale and retail price structure that the manufacturer must maintain to assure a proper merchandising control. These products are identified and the promotion of consumers' acceptance for them is a joint responsibility of manufacturer and dealer. They must be priced at an economic level consistent with the service they are called on to render and their merit and value must be maintained in both quality and stabilized price level to command the confidence of the consumer and his repeating patronage to the dealer.

In presenting these products to his trade the dealer will have the cooperative sales promotional assistance of the manufacturer with both a direct and indirect sales message. Wherever possible the psychological power of selling through physical visualization will be utilized in the form of miniature or model presentation at the dealer's counter and in the field.

The initial step in this direction is the miniature tank that Palco Redwood dealers are being supplied with as a

convenient means to capitalize ori their sales contacts with a very practical demonstration of the ease of assembly in installing this efficient sectionalized product.

We are quite often accused in the lumber industry of lacking in salesmanship-that the industry would be in a much healthier position if manufacturers and dealers were better salesmen. To a degree that may be true, but it is likewise true that there are many limitations in selling a raw material. Someone has said in that connection that we "take orders for raw material, but we sell a product."

Successful selling requires a knowledge ofa product and the development of a sales message that portrays its merits. It is perfectly obvious that when the retail lum-

berman is equipped with a group of agricultural products that are scientifically engineered and manufactured, from a proper grade of Redwood lumber, merchandised under product identification that commands consumer acceptance and confidence, his position as a retail merchant is greatly strengthened in rendering a service to his rural trade.

The service so rendered immediately becomes the service to b,e expected from the identified product for which the rnanufacturer must take full responsibility. The organization behind that responsibility, plus the identification that is given to the merchandise it produces, supplies that vitally important factgr of good will that is so valuable to a merchant in the position he occupies in the movement of identified merchandise from factory to a satisfied consumer.

If pre-fabrication in the lumber industry is conducted on a sound engineered basis, and backed up by modern merchandising methods, it can make an important contribution to lumber retailing, and add its bit to the reinstatement of consumer confidence for lumber-a confidence against which substitute materials have made serious inroads.

Grand---dad's Rcturn

Grand-dad came back to DownievilleHe'd mined here long before, Then drifted round the U. S. A. for fifty years and more; He cast a cursory glance about And every"change decried, Then with a sadly jaundiced eye, He toured the countryside.

At length the poor old chap returned, With acrimonious words : He couldn't see the fresh spring flowers Or hear the singing birds; "I couldnlt find Dad's Gulch", he snapped, "An'sure as I was bo'n. I didn't recognize the place They're callin' No'th San Juan !"

"Where's Whiskey Diggin's ? Tell me that," The irate oldster said; "An' where's the hoof defyin' trail That down Steep Hollow led? There's nary a trace of Dead Horse Flat, Shirt Tail an' Lousy Level; It sure does seem them good old camps Has gone plum to the devil !"

"Oh dad", we said, "Don't feel so blue; There's lots of good towns left; There's Goodyears Bar and Camptonville, Town Talk and old You Bet. Of course some camps has petered out, But some is good leads still; Why don't you take another trip To Pike or Forest Hill."

"That's so," said dad, "some camps is left, For instance, Lava Cap. But Jackass Gulch has gone to pot, And Mad Mule's off the map. I guess I'd better stick around, And swallow my regret, Some fine old camps has petered out, But there is good leads yet."

And now grand-dad is quite Good natured, mild and meek; He's panning out four bits a Down thar on Fiddle Creek. -A. Merriam

Lumber

Douglas Fir - Sitka Spruce

TOORE TIIL & LUTBER GO.

Millr'et 52S Mertrct Sr

Bendon, Sel Fnncirco Orcgon EXbrooh 0l?il

Rcprcrcntcd in Crlifornie by R. O. Wilson & Son

San Francirco - E:Kbrook 6288

HEADQUARTERS

for Oregon Pine and Philippine DOORS and FIN PANEI,S

Including 3 Ply /a" Wdlboard

SELLING DEALER TRADE EXCLUSIVELY NTCOLAI DOON SALES GO. ofice and varehoure vroior. illi

content, d"y Conner.

WHOLESALE ASSOCIATION GAIDIS MORE MEMBERS

A. B. Johnson Lumber Co., Fife Building, San Francisco. and the McCormick Supply Co., 461 Market Street, San Francisco, have become members of the California Wholesale Lumber Association.

THE SUPERMAN

What is the ape to man? A laughing-stock' a thing of shame. And just the same shall man be to the Superman: a laughing-stock, a thing of shame.

Ye have made your way from the worm to man, and much within you is still worm. Once ye were apes, and even yet man is more of an ape than any of the apes. '' Even the wisest among you is only a disharmony and hybrid of plant and phantom. But do I bid you become phantoms or plants?

Lo, I teach you the Superrnan. The Superman is the meaning of the earth. Let your will say: The Superman shall be the meaning of the earth.

-Friedrich Nietzsche.

PINE TREE SHADE

By Charles Phillips

No shade like pine tree shade, cool, rich, and deep. This is not darkness but withholding light, Pure silence, restful charm, untouched delight, Dawn quiet and ease of long earned sleep.

Here we will stop awhile. The world will keep. No stir, no hurry here. The far ofr fight

Of one lone bird above the airy height

Of the topmost pine is soundless in its sweep.

No shade like pine tree shade. The lacy willow Traces a weaving pattern on the grass' The trembling maples flood the leafy glade

With tides of light. But here is a green pillow

Under the pines in this cool canyon pass. Here we can rest. No shade like pine tree shade.

SOMEWHERE

"Does your new stenographer use the touch system?"

"Not on me. Yet I can't help wondering myself where she gets that fur coat on the salary I pay her."

MODERN

A parking space up-to-date is the place you leave your car to have those cute little dents made in the fenders.

FAIRY TALES

I can no more understand that any serious injury can come to my moral nature from disbelief in Samson than from disbelief in Jack the Giant-Killer. I care as little for Goliath as for the giant Blunderbore. I am glad that children should amuse themselves with nursery stories, but it is shocking that they should be ordered to believe in them as solid facts, and then be told that such superstition is essential to morality.-Sir Leslie Stephen.

BOOMERANG

When a bit of sunshine hits ye, After passing of a cloud, When a fit of laughter gits ye

And yer spine is feelin' proud, Don't forget to up and fling it At a soul that's feelin' blue, For the minit that ye sling it It's a boomerang to you.

THE COST OF THE MONEY QUEST

After all, money can buy only a few things. Why should anyone envy the captains of industry? Their lives are made up of those vast, incessant worries from which the average individual is happily spared. Worry, worry, that is the evil of life. What do I consider the nearest approximation to happiness of which the present human nature is capable? Why, living on a farm which is one's own, far from the hectic, artificial conditions of the city."

-Thomas Edison.

. PICTURES ON COINS

"Whilst de quiah sings we will take up de colleckshun," announced the colored preacher. "Remambah, de Lawd loves a chee'ful givah. Ah reckon de Lawd loved Abraham Linkum. But Ah don' believe de Lawd laks t' see dem Linkum pennies on de plate. He made buffaloes, too, de same lak he did Linkum, an' he laks t' look at dem buffalo pickchas on de plate. An' de Lawd also laks t' look at de pickchas of dat pretty 'oman what dey puts on dimes, too."

Dealers Make Profits on Knocked-Down Boats

Lumber dealers in all parts of the country are finding "Noyo" knocked-down Redwood boats a profitable sideline. Made by the Union Lumber Company, San Francisco, these boats were designed by some of the foremost boat designers in the country.

The boat illustrated on this page is the "Lazy Days" rowboat, designed to insure maximum safety and strength with greatest comfort, and is perfectly suited for camp, resort or any place a rowboat is used. Weight is 215 lbs. The lumber used in its construction is specially selected, straight grained, clear heart Redwood. A complete set of directions for assembling the boats is furnished, and the customer is assured that the job of assembling is very simple.

A heavy construction type for hard usage is also manufactured by the Union Lumber Company, with 13/16,, side boards and bottom planks, weight 250 lbs.

The Noyo Outboard "Scootabout" weighs 190 lbs., and is scientifically designed to plane the water by one of the foremost hull designers in the country, and develops an amazing speed. for her type. Light weight and graceful without sacrificing strength she is sturdily built to withstand the vibrations of high speed. Made of the highest quality materials, including hardwood knees and stem, this boat can be readily and accurately assembled in a few hours of spare time.

The boats are shipped knocked-down in a crate. Each piece is stenciled with its name for easy identification.

EXECUTIVE VISITS NORTHWEST

T. B. LAWRENCE VISITS SAN FRANCISCO

T.

Buildins Plans

Vid,e, roomy and spacious, this "Lu! Dayd-' Noyg Rouboat is_big enough to hokl all the necessries lor o, trip, uith room to sryre and aith lots ol comfort. Easy rowing, safe, sturtly antl ilurable.

C. E. Helms, vice-president, Chas. R. McCormick Lumber Co., San Francisco, left June 18 for a two weeks' tour of the company's properties in the Northwest.

B. Lawrence, Lawrence-Philips lumber Co., Los Angeles, was a San Francisco visitor during the middle of June, where he spent a few days on company business.

Southern California Retailers Hold Picnic

at Pasadena

The Southern California retail lumber dealers' picnic at Brookside Park, Pasadena, Calif., Saturday afternoon, June 24,1933, brought out a large attendance. There were about 3OO present which included lumbermen, their families, friends and guests.

Following luncheon, the sports' events took place. The first event was the baseball game between the Retailers and the Wholesalers. Steve Hathaway, captain of the Retailers, assembled a fine aggregation of ball players who defeated the Wholesalers 17-2. Lloyd Cole was captain of the Wholesalers. Kenneth Smith umpired the game.

The Retailers defeated the Wholesalers in the tug of war contest. The Wholesalers got off to a good start and for a while it looked as though they were off to the races but after the Retailers settled down to business the tide turned and they were declared the winners. W. J. Anderson and V. B. Nygaard were the winners of the men's log sawing contest and were teamed against Art Penberthy and A. B. McKee.

Other events during the afternoon included: Horse Shoe Pitching; Baseball Throw (men) ; Baseball Throw (ladies) ; Ladies' Nail Driving Contest; Men's Nail Driving Contest; Fat Men's Race, 50 yards, 200 pounds and over; Fat Ladies' Race, 50 yards, 200 pounds and under; Pie Eating Contest for Boys, 16 years and under; Three-Legged Race for Men; Sack Race for Boys, 12 to 16 years; Sack Race for Girls, I2 to 16 years; Peanut Race for Boys, under 12 years; Peanut Race for Girls, under 12 yearc; Shoe Scramble for Boys, under 12 years, and Shoe Scramble for Girls, under 12 years.

Excellent prizes were awarded to the winners of the various events and were made possible by the following: California Door Company, California Hardware Co., California Moulding Co., California Redwood Assn., Celotex Co.. Consolidated Lumber Co., El Rey Roofing Co., W. P. Fuller & Co., "Gus" Hoover, lHoffman Hardware Co., Holmes-Eureka Lumber Co., Haley Bros. Sash & Door Co., Hammond Lumber Company, ,Ilipolito Screen Com-

WHOLESALE

SASH ANID DOON ASSOGIATION

of Northern California

112 Market Street - San Francisco, Calif.

Metrill Robineon, Secretary-Mgr. - Phone GArfeld 5846 MEMBERS

F. S. Buclley Door Co.

pany, J. W. Koehl & Son, Kerchkoff-Cuzner Mill & Lbr. Co., Libby-Owens-Ford Glass Co., C. E. Lloyd Sash & Door Co., Los Angeles Art Glass Co., D. D. McCallum Sash & Door Co., Masonite Corpi, Paraffine Companies, Inc., Patten-Blinn Lumber Co., Pioneer Paper Company, Shumacher Wall Board Corp., Sivon Manufacturing Co., Thompson Glass Company, Union Lumber Company, U. S. Gypsum Company, 'Weaver Henry Corp., Johns-Manville Sales Corp., Whiting-Mead Company and E. K. Wood Lumber Company.

Ice cream and coffee were furnished by the Los Angeles Cement Companies, and pies for the pie eating contest were supplied by the Blue Diamond Corp. Attractive hand made badges were presented by the Misses Skidmore, daughters of Grey Skidmore of the Skidmore & Bowers Lumber Co. of Downey.

George Riley, Fox-Woodsum Lumber Co., Pasadena, was chairman of the picnic program and was assisted by the followinC: J. C. Stark, Hammond Lumber Company, Pasadena i Joe Hill, Patten-Blinn Lumber Co., South Pasadena; Wm. T. Davies, Patten-Davies Lumber Co., Pasadena; Orville Higley, W. E. Cooper Lumber Co., Altadena; Don Philips, Lawrence-Philips Lumber Co., Los Angeles; Phil Curran, Curran Bros., Inc., Pomona; W. J. Anderson, Blue Diamond Corp., Los Angeles; C. Gilson. Kerckhoff-Cuzner Mill & Lumber Co.. Pasadena. and Emil Swanson, Eagle Rock Lumber Co., Eagle Rock. Kenneth Smith was the announcer.

The Prize Committee included: H. J. Nunneley, E. K. Wood Lumber Co., Los Angeles, Chairman; Ross Blanchard, Blanchard Lumber Co., North Hollywood; A. C. Penberthy, Tacoma Lumber Sales Agency, Los Angeles, and J. E. Martin, The California Lumber Merchant, Los Angeles.

The Arrangements Committee for the picnic included: Earl Johnson, Johnson Lumber Co., Pasadena, Chairman; Paul Hallingby, Hammond Lumber Company, Los Angeles; A. J. Stoner, Sawtelle Lumber Co., Sawtelle; Ross Blanchard, Blanchard Lumber Co., North Hollywood; Henry Adams, Henry Adams Lumber Co., Anaheim; Phil Curran, Curran Bros., Inc., Pomona; M. E. Downey, M. E. Downey Lumber Co., Long Beach; Roy Sandefur, Dill Lumber Co., Arlington, and Kenneth Smith, Lumber and Allied Products Institute, Los Angeles.

Ne* USG Board Plant at Midland, Calif., Will Sta* Op"rating on July 1st

On July 1 the new gypsum board plant of the United States Gypsum Company at Midland, California, will start operations and bring to completion an undertaking that had its beginning many years ago. Pacific Coast lumber and building material dealers will now enjoy the same mixed car advantages on gypsum products that are enjoyed by dealers in other parts of the United States.

The United States Gypsum Company acquired from the Uniled States Government a gypsum deposit at Midland in 1910. They already owned a deposit at Arden, Nevada, but this deposit was not coirsidered suitable'for the longtime development the bompany had in mind.

It was not until 1925, however, that conditions appeared right for the development of the Midland deposit. That year a crushing and grinding plant was erected on the site, gypsum was extracted from the earth and the ffrst shipments of gypsum were made from Midland. Three years later a calcining plant was built, and Red Top Gypsum Plasters were shipped to the Pacific Coast trade. These plasters have earned an excellent reputation, in part due to the care with which they are mariufactirred, but also in large measure due to the high quality of the gypsum at Midland. Four years after the calcining plant had been in successful operation, a gypsum block plant was erected at Midland; and early this year construction was started on a gypsum board plant.

The gypsum board plant is as skillfully constructed as any plant of its kind in the United States, and represents the cumulative experience USG engineers have obtained in the construction of twenty or more gypsum board manufactories. Four major plants have been constructed by the company in the last few years at waterfront points on the Great Lakes and Atlantic Coast, and the exfbrience obtained through the construction of these plants has gone into the Midland construction.

Sheetrock and Red Top Rocklath (Perforated Type) will be manufactured in the new board plant. Sheetrock will bE made in three thicknesses, one-quarter inch, threeeighths inch and one-half inch, and in the standard lengths.

It will have the same patented folded edge that has been shipped into Pacific Coast markets from USG mills at Sweetwater, Texas; Southard, Oklahoma, and Fort Dodge, Iowa; but it will be a California product.

Sheetrock has gained wide use on the Pacific Coast, providing as it does the approximation. of a plastered wall, free from warping and buckling, fireproof and adaptable to any type of decoration. Now, manufactured on the Pacific Coast, and available with the economies provided b! mixed cars of gypsum products from Midland, it is expected to obtain even wider use.

Red Top Rocklath (Perforated Type) is a new USG product, specifically adapted for Pacific Coast use. This type of gypsum lath was recently tested by fire and watei at the U. S. Bureau of Standards at Washington and earned a rating that makes it acceptable for one-hour coti: struction. In Red Top Rocklath (Perforated Type) are 48 perforations, each three-eighths of an inch in diameter and extending through the lath. When plastered, 48 keys or locks are set up in each lath, and these anchor the plaster securely to the lath.

The list of USG products now shipped from Midland includes in addition to the Sheetrocks and Rocklath. the following: Wood Grained Sheetrock, a Sheetrock to which is added by photographic process, a wood-like finish that cannot be distinguished from the real from the distance of a few feet; the Sheetrock Metal "A" Joint System for armoring Sheetrock joints against cracks; Red Top Cement Plaster; Red Top Gauging Plaster; Red Top Casting Plaster, Red Top Acoustical Plaster, Red Top Ivory Keene's Cement; Ben Franklin Agricultural Gypsum. All these commodities are shipped in mixed cars of gypsum products from the Midland mill.

COUNCIL MEETS AT SANTA ROSA

The California Lumbermen's Council held a meeting at the Occidental llotel, Santa Rosa, Jane 24. George N. Ley, Santa Cruz Lumber Co., Santa Cruz, president of tht Council. presided.

E.

Rudolph

and A. M. Calori

Handling Schumacher Sales

E. Rudolph has been appointed sales manager of the Southern Division for the Schumacher Wall. Board Corp. with headquarters at the company's offices in Los Angeles. A. M. Calori has been appointed sales manager of the Northern Division with headquarters in San Francisco. Both Mr. Rudolph and Mr. Calori have been connected with the company's sales department for a long period and are well known to the lumber and building material trade of the Pacific Coast.

Elect New Secretary

The Sampson Company, Inc., of Pasadena, Calif., announces that Harold K. Huntsberger has been elected secretary. of the company. Mr. Huntsberger is a member of the board of directors of the Los Angeles Realty Board, a director of the Hamilton National Life Insurance Co., and president of the Antrol Laboratories. John B. Dodge, who was formerly connected with the company, has disposed of his interests. Bill Sampson is president of the Sampson Company, Inc.

BACK ON THE JOB

George Burnett, Burnett Lumber Co., Tulare, is back at work again after being confined to his home for a short time by illness.

nrAPPAT ELEGTNIC

KENTUCKY BURLEY TOBACCO

tDirect From Grower To Youtt

Old Kentucky Burley Tobacco is the cream of the finest crops Kentucky's bountiful soil can produceripe, rich leaves, smoothe and mellow, with that rare old-fashioned flavor and fragrance that only proper "agrng" can produce. 'IVe bank on it you have never tasted or emoked a 6ner flavored, more satisfying tobacco in all your life.

SPECIAT OFFER !

FTVE POUNDS SMOKING TOBACCO $1

Rich, Rip., Old Fashioned Leaf

Our Old Kentucky Burley is no more like manufactured tobacco than day is like nightguaranteed free from chemicals and all other adulterations that conceal imperfectiong delude the sense of taste and undermine the health.

We use the same method our grandfatherg ueed in preparing tobacco for t[eir orrD us€-every trace of harehne$ leaves ii16t[ing to "bite" your tongue or parch your taste. Thousands of tobacco Iovers the world over swear, by its inimitable smoking and chewing qualities.

Reduce Yoru Tobacco Bill One.Hdf

We sell direct from the grower, this eliminates the eighteen cents a pound Revenue Tax-all manufac' turers' and middlemen's profit, thereby effecting a saving to you oI 50/p or more. No fancy packageg no decorations, just quality and lots of it.

MONEY SAVING PRICE

Smoking or Chewbs-s lba. for $1.0O

The handiest tool around the yard for+ipping' 5"trsl-angle and cross cutting Tate the tool to the lumber pil+

Send us One Dollar CaEh, P. O. or Express Money order (no personal checke) and we will promptly ship you a five-pound package of "Burley Tobacco."

Five pounds of Old Kentucky Burley will make 40 large packagee of srroking or 50 twiets of chewing.

35c

308 Eact 3rd St.

Loe Ansel6, Calif.

MUtual 75O8

22O First Street

6043

We als have e few bargaiu ir u.€d t@ls TOOLS RENTED

Send 35 centg in silver and we will ship Poet-Paid-one pound of Burley Tobacco as a trial offer. A trial will convince you.

We have tfiousands of requests daily for "Samples"-our margin of profit is so $nall we cannot comply with these requeste.

We do not ship C. O. D. orders, to do so would require a large etaff of clerks. Orders must be in English language.

Mc€Iure Building - Franlfort, Ky.

Table Saws - Jointers - Glue Pots

Band Saws - Wood Lathes - Shapets

Flexible Shafts . Grinders . Sanders Concrete Surfacers . Electric Drills

San Francisco, Calif. EXbroot

CLASSIFIED Rata--$2.50 ADVERTISING Per Column lnch.

LUMBER YARDS FOR SALE

Los Angeles and Southern California lumber yards for sale. Address Box C-480. Care California Lumber Merchant.

WANTS POSITION

Lurnberman with thorough and diversified experience in lumber business wants position. Knows lumber from all angles-Retail Yard; Sawmill-both in manufacturing and sales department. Sales experience with Eastern connections and consumers in California. Is a practical box shook man and has knowledge of all office details, including timekeeper. Address Box C-483, California Lumber Merchant.

SALESMAN WANTED

WANTED-Experienced young salesmau for retail lumber yard in small Southern California town. Give complete experience and references first letter. Address Box C-486, California Lumber Merchant.

RESTORATION OF 2-CENT RATE ON LOCAL FIRST-CLASS MATTER, EFFECTIVE

JULY 1, 1933

Amendment to Postal Laws and Regulations

Third Assistant Postmaster General, Washington, June 19, 1933.

In connection with thc order of this date, amending sections 509 and 510, Postal Laws and Regulations' so as to embody the provisions of the act of June 16, 1933, tlic postage rate of 2 cents an ounce or fraction thereof on first-class matter mailed for local delivery which is now subject to the 3-cent rate, the following should be particularly noted.

Beginning July 1, 1933, postage on letters and other firstclass matter (except postal cards and private n.railing or post cards) rnailed for local tlelivery at post ofifices having city or village letter-carrier service, or at any post office for local delivery to patrons thereof on a rural or star route therefrom, or frotn patrons on a rural or star route for local delivery at the post office or on another rural or star route therefror.rl, shall be charged at the rate of " cents for each oqnce or {raction thereof; and I cent for each ounce or fraction thereof rvhen mailed at ofRces where letter-carrier service is not established, provided the addressees are not served by rural or star-route carriers.

l,etters in business reply envelopes are subject to postage at the regular rate plus I cent additional for each letter.

I.,etters mailecl for local delivery with 2 cents postage prepaid on theur on being forwarded to another post office shorrld be charged rvith 1 cent postage due to be collected from the adclressee.

There is no change in the rate of postage on other than

WANT NATIONAL SALES ENGINEER

Established West Coast n.ranufacturer featuring basic item standard built-in fixture embodying radical irnproved features not possessed by those now on the market and used in majority of new homes, apartments and re-model jobs. Patent pending, competitively priced and proven sales appeal. Want clean-cut capable salesman or agency with successful record and financially able to promote national distribution through legitimate millwork jobbers and retail lumber yards, to permanently manage sales on a liberal profit-sharing basis according results obtained. References exchanged. C-482, California Lumber Merchant.

RETAIL CONNECTION WANTED

Ii,xperienced Retail Lumberman desires connection to operate yard on basis of results produced. Knorvs horv tt-r make money by full cooperation with cornpetitors. Has record of many years successful operation in lumber millrvork and sash ancl cloors. Clean reputation and Lrest of references. Energetic hard worker with initiative and executive ability. Address Box C-485, California Lumber Merchant.

WANTED PLANER

Wanted Planer, 3O inch, with single head. Address Box C-484, California Lumber Merchant.

local first-class matter which is now subiect to the 3-cer-rt rate.

Postmasters shall be careful to see that thc postage at the 3-cent rate is chargecl on first-class matter mailed for other than local delivery.

Roy M. North, P. 13. 16193. Acting Third Asst. Postmaster General. The trvo cent letter rates apply to first class mail delivered in the following localities:

Bel Air Highlancl Park Sarvtcllc

Belvedere Gardens Flollyu'ood Vernon

Brentwoocl Heights Hyde Park Watts

Eagle Rock

Florence Palms Sherman . West Hollyrvood West Los Angeles

Although rvitl-rin the corporate lirnits of the City of Los Angeles, first class rnail addressed to the following independent post offices and localities must be prepaid at the rate of 3 cents per ounce or fraction thereof on all first class mail.

Canoga Park Pacoima

Chatsworth Reseda

Gardena Roscoe

Girard San Fernando

Highway Highlands San Pedro

Mar Vista Sepulveda

North Hollywood Sherman Oaks

North l-os Angeles Sttrdio City

Olive View Sunland

Tarzana

Terminal Island

Tujunga

Universal City

Van Nuys

Venice

Wilmington

AN ECONOMICAL CONSTRUCTION SYSTEM THAT ASSURES BETTER BUILDINGS

sl .ErvrrnrocK deaignrtcs a type of quality lumber that ic prc-falricated at the Long-Bell manufacturiag plants at Loogviewr'V'ashington. T7heo delivered to q iob, it is ready to be quickly fitted togethef by carpenters.

Entedock designates'r ryctem of economical lumber conctruction which ptovides buildings of aay architectural derign from ten basic franing members.

' Entedock oimplifier f,raoe coogtnrction ac no rithcr method yet devised. It aEsures 4 soug, tighg.sturdy buitding.

[See photogtaphs ebove. *Joistr, sills, rtuds and platec go together with aa enterlockiag ioiot (patented) madc possiblc by e wedge-shaped dove-tail-a

oodern adaptatioo of the old-tine sturdf oortise and tenoo building.!

N6 other buildiag material has such easily uoderstirod advaatages. In' oo other buildiag materiel can t'hese advantagir be so readily illustnted. Enter

LONGVIEWWASIL

Long,Bell I"umber Saler Corporadon

Kaneag Clty, Mo.

Cdtlcocar Plcc rcod nc ftoc rqd wtth. out oblirrtloa rddldoml lnfornetion rbout Borcrlck Lutnbcr.

lock will eolirt the attentioo of eiy prospectivc builder. It may be the vcry meant to.rp€ed the revival of buildiog io your comnunity. In the iotercrt of lumber construction, we urgc lumber dealers to iovestigate Enterlock. Surely, the dealer who stocks it will have a dis; tioct advaatege over dealers who do oot. Use the coupon below aod inform yourself about thir new building system.

SPEQTAL NOTTCE

Dcalers trot yet rtocked with Enterlock can order for an individual building with mixed cars of yard lumber from Longvicw,\Tashiogton.

Iggg=Bel& IyJqDeE Sales CgEPglege!! I:rlrtqmctSirccrS?5 KANSAS CITY,MO.

CiO-

D LuberDeeler Cr.6 E Crrpcarcr

I A"chit*t E soila.'

I Reel Ertrte Dalcr E ffo-orooer*v