The California Lumber Merchant - November 1937

We are pleased to announce that Friendlv Dealers Service

which hos been operoted by Kerckhoff-Cuzner Mill d Lumber Compony, is being continued by the Geo. E. Reom Compony. To our friends-and oll our customers ore our friends-we express the sincere wish thot through the yedrs to come we mcry serve you os we hove in the posi-with o friendly service thot will prove mutuolly beneficicrl.

THE CALIFOR}.IIA LUMBERMERCIil\NT

JackDionne,fublbtw

How Lumber Looks

There is no change in the situation at Portland, Ore., the jurisdictional controversy between the A'F. of L. and the C.I.O. for control of the sawmill workers being still on.

As we go to press, it is reported that only two sawmills are working there.

The West Coast Lumbermen's Association in its news release of October 23 states:

Reports from 177 down and operating lumber mills in Washington and Oregnn for the rveek ended October 16 show thit market conditions contintle poor and uncertain. Orders taken by these miils total 81,95i,777 board feet, approximately 2,000,000 feet less than during the previous week. The production reported by the 177 down and operating mills of 92,882,402 board feet shows that the entire industry produced lumber at the rate of 5B'2 per cent of its averagi weekly cut during 1926'n. This compares with 85.9 pir cent, the peak of the year's production during the week of May 29.

When the industry early in late spring and early summer was operating at from 75 to nearly 9O per cent of its 1926D greater average production, the I77 identical mills reporaing to the West Coast Lumbermen's Association had i back--log of orders on hand of from 700,000,000 to 800,000,000 board feet. Orders taken by these mills averaged 113,000,000 feet per week during April, May and June, compared with less than 84,000,000 feet during each of the past two weeks. In the week ended October 16, these mills ieported total unfilled order files of but 316,000,000 board feit or considerably less than half the back-log during May and June.

Most of the medium size and larger units have been operating on short work weeks for some time. More extensive curtailment in production is indicated by mill advices. With lessening log consumption, camps are being closed or production considerably curtailed.

The Western Pine Association for the week ended October 16, 121 mills reporting, gave new business as 53,225,000 feet, shipm ents 67,022,000 feet, and production 79,340,000 feet. Unfilled orders on hand at the end of the week totaled 148,064,0@ feet.

The California Redwood Association for the week ended October 9 reported production from 13 mills as 9,844,WO feet, shipments 8,154,000 feet, and new business 5,981,000 feet. Week-end orders on*hand*totaled 33,129,00O feet.

The Southern Pine Association for the week ended October 16, 125 mills reporting, gave new business as 29,I79,000 feet, shipments 3;2,591,W feet, and production 30,512,000 feet. Orders on hand at the end of the week totaled 64,D5,W feet, equivalent to*3,062 *cars.

The lumber industrv during the week ended October 9 stood at 67 per cent bf the 19n weekly-average of production and -60 per cent of dverage 1929 shipments, according to reports to the National Lumber Manufacturers Associition fiom regional associations covering the operations of important hardwood and softwood mills.

524 mills for the week ended October 9 produced 228,719,000 feet of hardwoods and softwoods combined, shipped 200,113,000 feet, and booked orders of 185,350,000 feet.

IDEPENIDABILITI-NIGBT PRIGES ANd GOMPLETE sTOCK8

HIGH GRADE HARDWOODS-Dmestic woode: Ash, Be-e+' Eirclz Ggm' HtCl&re. Macnoti!" Meplc. OeL, Poplrr, Wrrilt' uak ud Mellc Floo-int. FbREfcN wbooSt erntrng' Bdu, Spanieh Ccdr' Ebov' spottcd-G'"!" Iro' bart, Jcnisro, LiSDu Vitr.' Mehogut' Primavsra' Rcewood' Sirn TaL' Ar& DOUG!-AS FtR PLYWOOD AND WALLBOARI)

Subrcription Pricc, $2.00 pcr Ycer

Copicr, 25 ccntr cach.

SERVICE SINCE 7872 the lVorltl ard a lllqld

The becruty thcrt ccn be Iashioned Irom combining HANDWOODS is shown in this checkerboard tcble top desigmed by cr high school student.

New Racing and Exposition Plant at Eureka Hammond Steamer Unloads Lumber Cargo

California's Redwoods entered a new field this year with the construction of Redwood Acres, a modern racing and agricuftural exposition plant at Eureka, California.

Not only is the physical property constructed entirely of Redwood lumber, produced in the same county, but the track and buildings are nestled in a cleared area surrounded by beautiful Redwood trees. With Eureka's Sequoia -Park as a backdrop to the setting, Redwood Acres is described as the most beautiful racing site in America.

The first race meeting was held from September 30 to October 5, and was an outstanding success despite a heavy rainfall on the second day. More than 30,000 people attended the four days devoted to racing.

More than a million feet of redwood lumber was used in construction of the initial buildings of the plant with as much more construction expected to follow next year. Redwood lumber firms participating in the project were the Hammond Redwood Company, The Pacific Lumber Company, Holmes Eureka Lumber Company, Dolbeer & Carson Lumber Company and the Elk River Mill and Lumber Company.

Contract for the grading and removal of more than 400 redwood stumps from the 40-acre site was held by A. N. Ball & Sons, general contractors of Berkeley. E. S. Mackins, Eureka contractor, supervised the construction.

At the Exposition itself, the Redwood industry provided an outstanding educational exhibit of more than 200 products of the industry, said to be most complete display of forest products ever shown in the county.

at New Redwood City Port

The steamship Redwood, owned by the }lammond Lumber Company, San Francisco, was the first commercial vessel to enter the new Port of Redwood City. The Redwood arrived on the evening of October 23 with a cargo of Redwood for Peninsula and Santa Clara Valley yards, and unloaded her cargo on Monday, October 25,

On Sunday afternoon an official welcome was given to Captain F. H. Johanson and his crew by Mayor Paul A. McCarthy of Redwood City, who remarked that the captain was really reversing operations begun there 84 years ago by bringing Redwood to the point from which much of this wood was shipped from the hills behind Redwood City to San Francisco.

Mayor McCarthy presented Captain Johanson with a scroll commemorating the visit of the freighter to the new port.

Others introduced at the ceremonies were S. L. Rea, secretary of Hammond Lumber Company; R. E. (Bob) Caldwell, salesman for the company, and Vice-President R. C. Robinson of the Hammond Shipping Company.

In responding, Captain Johanson commended Redwood City on its splendid terminal.

KEEP DECEMBER 17

The lumbermen's annual Hi'Jinks Cafe De Paree, 2312 West Seventh Friday evening, December 17.

OPEN will be held at the Street, Los Angeles,

In fall and winter m611[5-*hen sales of rnost other lurnber yard iterns faII ofr-business is GOOD with Nu-Wood. It has been that way in the past. It will be that way again this year, when homes, restaurants, churches, hotels, taprooms and other buildings swell the demand for this predecorated, beautifully textured interior finish.

Take the eeasonal slack out of YOUR sales with Nu-Wood. Let Nu-Wood open new opportunities in rrrarkets that are practically at your doorstep! Get your carpenters and contractors started in the Nu-Wood business noro-and. rernernber, our fnstallment Note Purchase Plan for Repairing and Rernodeling irnrnediately converts your installrnent deals into cash gives you cornplete control of the sale . . . and furnishes an extra lever to rnove rrore business. Write today for Nu-Vood Sales inforrrration!

Nu-Wood. is the antswer to the

Offices want Nu-Vood-and so do storea, restourants, public and prhtate buildings oJ all kinds. of build.ing n ore attractine extra o roorns in, attic or bosement. One NuWood job lihe this sells anatlwr!

Vagabond Editorials

By Jack Dionne

It is joy in life to find, At every turning of the road, The strong arm of a comrade kind, To help me onward with my load. And since f have no gold to give, And love alone must make amends, My only prayer is, while I live, God make me worthy of my friends.

"t_"1 D. Sherman.

A swell little prayer. Someone has said that a friend is one who knows your weaknesses, but loves you anyway. Not bad. For of what fundamentals does friendship consist? Three: Loyalty, understanding, and helpfulness. And of the three, the latter is the most important.

Years ago I heard a lecturer discuss human beings, and he used as a measuring stick for weighing the worth of humans, what he called their "Q-Q-M,s.', ft was the euality, the Quantity, and the Mode that -u"r*ud their worth. When he considered the worth of a man he questioned the Quality of his good works, the Quantity of them and then the Mode or manner in which he performed his acts of living.

He said men were like cows. One cow gives a whole lot of milk of indifferent quality, but is a good-natured old cow. Her Quantity is fine, her Mode is all right, but her euality is below average. Another cow gives a very small amount of milk, but of very rich character. She also is a kindly dispositioned animal, willing and easy to milk. Her euality and Mode are O.K., but her Quantity is below par. Another

f,et Us Quote You Ourrr

DOUGLAS FIR-SITKA SPRUCE-HEMLOCK

Lumber - Lath - Millwork - Timbers - Ties

Piling - Mine Poles

Car and Railtoad Materials

PORT ORFORD CEDAR

_(Also known as Vhite Cedar or Lawson Cyprese)

Lumber - Ties - Crossing Planks - Decking

Tunnel Timbers - Venetian Blind Stock -

PONDEROSA AND SUGAR PINE

Agente SMITH WOOD-PRODUCTS, Inc.

BLOEDEL DONOVAN LUMBER MILI-S CHAS. K. SP.A,UI.DING I'GGING CO.

cow in the same herd gives a large volume of excellent milk, but she is a mean devil, hard to milk, kicks over the milk pail, and is generally cantankerous. She has the Quality and the Quantity, but her Mode is lacking. But a fourth cow in this herd gives lots of good rich milk every day, and is gentle and well-mannered with it. There is the good cow. She has the Quality, the Quantity, and the Mode. fn other words, her "Q-Q-M" measurements are fine.

This man measured human beings the same way, judging them by the Quality, the Quantity and the Mode of their human service. And it wilt do a mighty good job of weighing them, too.

All over the country JrjrJ various cities are out trying to get their Community Chest collections for the year. It's a great big, much-needed job, and one that is mighty hard of accomplishment. It requires a fine plan, a stout organization of helpful, courageous, loyal men and women, and a well-maintained battle to separate folks from their shekels. As one who has worked for many years with Community Chest organizations, I am watching with more than usual interest to see how Chest drives will fare this year. I think it an unusually important year because we will have a chance to judge the effect of the competition of Social Security on Community Chests. It may not have occurred to the average person that there IS competition, but it SHOULD.

For the past decade ""J;.-ahe Community Chest has been the one charitable cause to which a great number of the people of small means, wage earners, etc., have con-

SPLIT REDWOOD

Tiee - Fence Poato - Shingles

Shakes - Stakes - Piling . Poles - Anchorc

RED CEDAR

Shingles - Transmission Poles - Stubs - Anchors

Fence Pocts. Op"n Tank Treated or untreated

CREOSOTE, PRESSURE TREATED

Lumber - Ties - Poles - Piling

?520

tributed. Now they have become what you might call charity-minded. They are all too mindlul of the cash they find deducted from their pay envelopes for Federal Social Security. They are likewise mindful of the fact that directly or indirectly they are paying a share of Old Age Pensions, and other things of that sort. I can't help wondering if, on top of their other charities to which they are compelled by law to contribute, they are going to give as readily to the Community Chest as they were wont to do. People get awfully tired of what the colored brother called the "Deducks" from their pay envelopes. And in the next few years, as the enforced deductions from pay envelopes to pay for the ever-growing "isms" increases, isn't it going to be increasingly difficult to collect voluntary charity contributions? The Community Chest is going to be just as necessary and important as ever. But won't the money be harder and harder to get in competition with charities that are compulsory? I fear so. For the Social Security cow doesn't give milk. They take it from her.

It was one William of Avon who said that, "The quality of mercy is not strained. It droppeth as the gentle rain from Heaven upon the place beneath." But Shakespeare lived before the days of governmental Social Security. Today

they not only say, "Be helpful," but they await the assent of the petitioned not at all. They just take it out of his pay.

r am not throwing ,."; ; sl"i"r Security. It's a beautiful philosophy. It is too bad that some group of wise and experienced financiers, rather than a bunch of theoretical and inexperienced experimenters, should not have had the job of working out the plan and the mechanics for operating it. This enormous sum of money that is being assessed all the pay-rolls of the nation today, could be used today and tomorrow to perform enormous good in this country. But the present plan of building it up until it becomes a sum of money never before conceived of by the mind of man, and using the interest on same to finance Social Security needs, must have been thought of by Amos and Andy. There never were, there are not now, and there never on top of this earth will be any group of men capable of caring for, protecting, investing and administering a pot of Fifty Billions of Dollars. Think of Fifty Billions of Dollars in the hands of a bunch of politicians ! No wonder Tammany is struggling for a come-back ! ***

I have no quarrel with Old Age Pensions. I'm getting along in years myself. The poorhouse was always a disgrace to alleged civilization. I'm willing to help care for the needy old who have no one to care for them. But f have a horror of piling up huge reservoirs of money for politicians to play with. I would like to see all Social Security enterprises handled just like the Old Ag'e Pensions are being handled in the various states today. Get the money needed, and use it right now.

And, going back to an" "*:*a of charity, a miser died and applied at Heaven's gate for admittance. St. Peter asked him what good he had ever done on earth that would entitle him to admission. He searched his head and finally remembered that he had once given fifty cents when a great number of people had been left homeless and suffering as a result of a great flood. St. Peter said to the Recording Angel, "Does that check?" And the Recording Angel looked in the book and said, "It checks." St. Peter asked what other good deed he had done on earth. Finally he remembered that he had given twenty-five cents to a poor widow with many needy children, when the neighbors took up a collection. St. Peter said to the Recording Angel, "Does that check?" And he said it did. But try as he might the miser could think of no other good work that he had done on earth. St. Peter said to the Recording Angel, "I don't know what to do with this guy. He HAS done some good. What would you suggest?" And the Recording Angel said, "Well, Peter, I'll tell you what I'd do if I were you; I'd give him back his six bits and let him go to ffell."

Nationaf Forests Popular Pubfic Playgrounds

"Outdoor recreation in the national forests of California is in greater demand today than ever before,,, according to statement of Federal Forester S. B. Show, chief of the California Region, U. S. Forest Service. Travel figures to the eighteen national forests of the State for the fiscal year ending June 30, 1937, showed a total of.4,217,@O individual visits to these great mountain playgrounds, an increase of more than 400,000 over the previous record during l93Z-33, Mr. Show said. He added that this year's figure includes repeated counts of many visitors who returned to the mountains on several occasions.

The four national forests in southern California accounted for more than 2,500,000 visitors; the Angeles leading with a total of one million, followed by the San Bernardino with 773,m, visitors, Cleveland 2O7,W, and Los Padres 121,000.

The most popular recreation area in northern California was the Tahoe National Forest with 359,000 visitors, followed by the Sierra with 178,@0, Eldorado t72,W, Sequoia 153,000, and Shasta 145,000.

Classification of all visitors to the national forests of the California region showed nearly 2,000,000 picnickers, a million campers, 675,000 hotel and resort guests and 450,000 summer home permittees and their friends.

Try N0Y0

Fishing was the most popular outdoor sport and accounted for 610,000 visitors. Winter sports was a close second with 545,000 enthusiasts, and hunters numbered 330,000.

The above figures are for actual users of the national forests only, and do not include the large number of people who travel through these mountain reservations on business or to enjoy the scenery.

The record travel for the year was on the Labor Day week-end in the Angeles and San Bernardino National Forests, where a total of 267,ffi visitors were checked into these great mountain playgrounds.

The Forest Service is now making a comprehensive survey of the recreation resources of the National forests in Region 5, which includes the State of California and southwestern Nevada. The data being collected in the field includes the classification of all lands within national forest boundaries from the standpoints of recreational use and possibilities, and an inventory of recreational developments, including estimated costs for construction and maintenance. Estimates also will be made in the carrying capacity of all existing and proposed developments for human use, and the whole incorporated into a comprehensive report on forest recreation.

t", Re/.ee/.. .

Next time you have a tough order that calls for ,,lumber that can take itrtt give NOYO,Chief oJ the Reduoods,a chance to fill it with ttthe lifetime building material." NOYO goes to bat for you the moment your order is received, and you have the satisfaction of knowing that he stays behind it every inch of the way, until you get what you want.

For NOYO knows that business goes where it's treated best and that new customers, treated right, eventually become old customers. From order clerk to final checker, NOYO inspires accuracy, care and considelation for your needs, so that you will come to know the true meaning of "once a NOYO Dealer<Iutays.'o

California Dealers Will Hold Annual at Del Monte

The California Retail Lumbermen's Association in arranging for its annual convention at the Hotel Del Monte, Del Monte, Calif., on the Monterey Peninsula, Thursday and Friday, November 4 and 5, 1937, is preparing for a splendid opportunity to discuss problems and excharrge ideas with fellow lumbermen.

Thursday morning will be devoted to registration ancl renewing acquaintances. Thursday afternoon there will be a golf tournament for the men with suitable prizes, and in the evening the annual stag dinner is scheduled with escellent entertainment. Thursday night there will he I separate dinner and entertainment for the ladies.

The business program will be on Friday and subjects of immediate interest to retail lumbermen will be discussed. The ladies are invited to the business sessions if thev clesire to attend.

Cash attendance prizes will be awarded at of both business sessions on Friday.

The annual banquet and entertainment, dancing, will be held Friday night.

the opening followed by

Particular attention is being given this year to the entertainment of the ladies attending the convention. There will be no registration charge for the ladies.

The exhibits which will be housed in the Copper Cup Room will be unusually attractive.

Those who wish to attend the California-Washington football game on Saturday can easily reach Berkele'r in time for the kick-off. Fans who want to see the StanfordU.S.C. game at Los Angeles, if traveling by automobile, can leave Del Monte early Saturday morning, and if traveling by train the convention ,committee will arrange for transportation to Salinas Friday night where the train leaves at 11 o'clock, arriving at Los Angeles the following morning at 8 o'clock.

The convention program appears elsewhere in this issue. Convention Committees: J. O. Handley, general chairman.

Registration: George A. Good, chairman; Dee C. Essley, Locklin Dernier, Henry }fansen, C. S. Tripler.

Ladies Entertainment: Mrs. C. S. Tripler, chairman; Mrs. M. J. Murphy, Mrs. Franklin J. Murphy, Mrs. J. O. Hand-' ley, Mrs. T. A. Work, Jr., Mrs. Stuart Work, Mrs. James Greenelsh, Mrs. George A. Good, Mrs. Harold Prince, Mrs. A. L. Hansen, Mrs. F. A. Witmer.

Golf : Peter Hay in charge.

Finance: J. O. Handley, chairman; F. A. Witmer, C. S, Tripler.

Exhibits: F. A. Witmer, chairman, and all Monterey Peninsula dealers.

Attendance: All State Secretaries.

Thursday Program and Friday Banquet: J. O. Handley, chairman, and all Monterey Peninsula dealers.

Friday Business Sessions: E. C. Parker, chairman; Paul Hallingby, Earl Johnson of Pasadena, Kenneth Smith.

George C. Burnett, of the Burnett Lumber Company, Tulare, president of the California Lumbermen's Council, will preside at the Friday morning business session, and

Paul Hallingby, of the Hammond Lumber Co., Los Angeles, will preside at the afternoon session.

Dealers will be interested in the background of the three leading speakers. Almon E". Roth has been for many years comptroller of Stanford University, prior to his present association with the Waterfront Employers and is an able man and a vigorous speaker.

Leonard E. Read has been associated with the Chamber of Commerce of the United States for many years and is regarded as one of the best speakers on the Coast on the subject assigned to him. Dodd-Mead & Co. have just published a book written by him relating to this fieid under the title of "The Romance of Reality."

J. Wesley Cupp is an attorney of Los Angeles, .n'ho has been active for years, both in the Legislature and the courts on the California Unfair Practice Acts and is regarded as the best posted authority in the State on this subject, which is of widespread interest to all dealers. His presentation is not legalistic but is presented in the language of business in a very forceful and practical manner.

These three speakers alone will make the Convention outstanding, but in addition to that, the Industry Forum is going to cover a wide variety of subjects in r,vhich the California dealers are interested, but which it is impossible to handle by a formal presentation in a one-day session.

An unusuctl view ol Hotel Del Monte tcken through tbe trees which lorm q picturesque port oI its 20,000 ccre estcle on the Monterey Penineulcr.

President Roosevelt Receives Attractive Souvenir of the Northwest

Au attrqctive souveuir ol tbe Northrpest-a book mcde entirely ol Douglce Fir Plywood crnd Veneers-wce received by President Eooseveli ctt T<rcomc, Wcrshington, in his recent tour ol the region. Harold Allen, President ol the Tccomq Ghcrmber ol Commerce, with Senqtor Homer T. Bone ol Wcshington, mcde the presentction. The boo} itsell in cddition io serving cs crn impreasive collection ol plywood scmpleg, ccrried q request lor Governneni support ol the propoaed Ncrrows Bridge crcross Puget Sound. Wide notice has been given in the newspcpere ol lhe country.

Will Inspect Company's Sales Operations

Alfred Bell, Jr., plant sales manager of the Hammond Redwood Companv in Samoa, California, for the past trvo years, has been transferred to a tour of inspectiori of the sales operations of that conrpany in the middle westerlt, eastern and southern states. His tour will extend for at least nine months, after which he rvill return to the San Francisco offices.

Mr. Bell, the step-son of I-. C. Hammoncl, presiclent of the company, attended Harvard College and entered the lumber business four years ago. He has rvorked in the rnanufacturing. shipping ancl sales divisions of the company. On his present assignlllent he will contact not onlv the division sales of6ces but all rvl-rolesalers and commission men representing Hammoncl Redu'ood Company.

ELECTED DIRECTOR

J. E. Higgins, Jr., J. E. Higgins Lumber cisco. was elected a director of the National sociation at the annual convention held in tember 16 and 17.

Co., San FranHardwood AsChicago, Sep-

Continuous year round production. Kiln dried or air dried lumber. Straight cars or mixed cars of lumber and plywood products.

MILL, FACTORIES AND GENERAL SALES WESTWOOD, CALIFORNIA

LOS ANGELES

Salec Ofice: 715 Western Pacific Bldg., 1O31 So. Broadway

Varehouse: L. C. L. Wholerale, 7o2 E. Slaugon Ave.

SAN FRANCISCO

Saler OGce: 315 Monadnoc& Building

C .. MY FAVORITE STORIES

Bv Jock Dionne

Ag" not guaranteed---Some I have told for 20 years---Some less

He Had Nothins to Howl About

Sam Johnson was a waiter in a colored eating place that catered to a particularly rough element along the water front. It was a rough, tough place, and the food was in keeping with the surroundings. It was Sam Johnson's duty, just at twelve o'clock noon, to go out on the front porch and ring the twelve o'clock dinner bell. Seeing it was just twelve by the eating house clock Sam grabbed the bell,

CALAVERAS CEMENT CO. ENTERTAINS LUMBERMEN AT CLUB HOUSE

More than 30 members of the group of lumbermen rvho attended the Parson Simpkin Memorial and meeting of Hoo Hoo CtrlU No. 62 in Calaveras State Park on September 25 and 26 were entertained by the Calaveras Cement Co. on the way home Sunday at their club house, the famous Kentucky House, which is linked with the early mining days in the region associated with Bret Harte, Mark Twain, and the bandit celebrities, Black Bart and Joaquin Murietta. This made a most enjoyable ending to a unique outing and pilgrimage to the famed Sequoia Gigantea region of California.

Lumbermen have happy memories of the several former occasions when large groups have been generously entertained at this headquarters of the Calaveras Cement Co.

JOrNS WHOLESALE ASSOCTATION

Lamon-Bonnington Company, San Francisco, recently became a member of the National-American Wholesale Lumber Association

walked out to the front porch and started swinging it vigorously. Instantly an old hound dog that was lying in the sun on the front sidewalk raised his head and uttered a long, mournful howl.

Sam Johnson looked at him in astonishment. "Floun' dog," he said, "what you howlin' fo'? You don't have to eat it."

S. F. TO L. A. AND BACK IN 5 HOURS

California's flying lumberman, George W. Gorrnan, San I,'rancisco, general manager of Trans-Pacific Lumber Company, made a round trip by air to Los Angeles a couple of weeks ago in his private plane, a four-place cabin Stinson. He was accompanied by Mrs. Gorman, who also likes to fly. The trip south was made in Zft hours. Headrvinds on the joumey north made the time Zr/a ho:urs.

George says the scenery tvas perfect, but business only fair.

CALLS ON MILLS

Hugh M. Handley, sales manager of Van Arsdale-Harris Lumber Co., San Francisco, recently made a trip to Humboldt County and Oregon Coast mills.

LOOKS OVER L. A. TERRITORY

Frank H. White, sales manager of Hammond Redwood Company, San Francisco, is back from a business trip to Southern California.

Named Member of Exposition Commission

Carl W. Bahr, president of the California Redrvood Association, has been named by Governor F. F. Merriam of California to a place on the California State Exposition Commission, which will administer the $5,000,000 appropriated by the 1937 state legislature for the Golden Gate International Exposition in San Francisco in 1939. The commission includes 25 public ofificials and business leaclers of the state.

Prior to his affiliation with the redwood industry Mr. Bahr was an executive of the National Lumber Manufacturers' Association in Washington, D. C., and served as executive officer of the National Lumber Code Authority under the National Recovery Administration in 1933 and res4.

The commissioners were inducted into office in Sacramento October 4 and held their first business meeting in San Francisco October 11.

OREGON LUMBERMEN ON TRIP

Carl Schultz, manager of A. F. Coats Lumber Co., Tillamook, Ore., has returned to Oregon from a combined business and vacation trip to California, where he was a caller at the offices of MacDonald & Harrington, San Francisco ancl Los Angeles, representatives for his company. Mr. Schultz was accompanied by Mrs. Schultz, and by his brother Max and his wife, who went on from Los Angeles on a tour of Mexico.

GfrtqrLrdt srANDs FOR ORDERLY DEALER DISTRI BUTION o

Red Cedar ghinglee bearing thie label are eold only by recognized retail lumber dealere.

O Tun Red Cedar Shingle Bureau belicoes in the recognized retail dealer. It grade -arks and guarantees ite product for hie benefiu ft maintaing a etafr of field men to work arirh dealere. It carrieg on coneistent national advertieing to help build retail ealee. No wonder Certigrade Red Ceilai Shingles are handled by practically all leading retail lumber dealere.

tCERllGnADE" te tho hduerry'a gmtoe of gndcr.

ftCERIIGRADE' ls th6 utloully rdvcrttrcd rhtnglo.

RCERTIGRADE, le the trade muk of r {tt.f.orcy prodreL Red Cedar Shingle Bureau, Seattle; cowdior o1pe, Vaucouver, B.C.

eeGoods

Thursday Morning

rrogram

o[ the California Retail Lumbermen's Association, Del Mont e, Del Monte, California. and Friday, November 4 and 5,1937

Where Are We Heading?

Registration.

Meeting of the Redwood Relations Committee.

Thursday-noon. Luncheon.

Thursday Afternoon

Annual Golf Tournament on the Del Monte links.

Thursday Night

Joint meeting of the Association l)irectors and Secretaries of the Local Groups.

Annual Stag Dinner and entertainment.

Friday-Business Program

George C. Burnett will preside at the morning session, and Paul Hallingby at the afternoon session.

How Can Our State Association Help You Make a Better Profit?

By E. C. Parker, President.

What Has the Lumber Relations Committee Accomplished?

By Wm. Kendrick, Chairman.

What Effect Will the New Selling and Supervisory Program of the Federal Home Loan Bank Board flave on Selling Practices of the Retail Lumber Industry?

By Austin Moore, Deputy Regional Reconditioning

Supervisor of Home

Owners'

Loan Corp., San Francisco.

Explanation of the much discussed "Federal Home Building Service Plan."

What Can the Lumber Industry Learn From the Waterfront's Experiment in Collective Bargaining?

By Almon E. Roth, President, Waterfront Employers

Association of the Pacific Coast.

By Leonard Ii.

Read, lVestern Manager, Chamber of Commerce of the United States, San Francisco. lVhere are legislation and competition leading us ?

What Are the Fair Trade and Unfair Practices Acts?

By J. Wesley Cupp

of l-os Angeles. F-ollowed by a question and answer session as to the practical application of these Acts to your business. Can they be used to get a profitable price on cement? On roofing? Can they be used to maintain uniform lumber prices? Industry Forum.

(Juestiorr and Ansrver session. Questions to be handed in, in rvriting, either be{ore the Convention or at the session and answerecl by the best qualified person in attendance. \Vhat do you want to know about the Wagner Hottsing Act? Unemployment reserves? Sales tax? Transportation Tax? Grade Marking? Selling the proper grade for the use to which it is to be put? Insulation? Air conditioning? Lorv cost housing program in California ? Distribution ?

After 35 Years !

By FI. S. Patten. Why I believe supporting Associations is a good investment. Based on 35 years' experience as a member of retail lumber associations.

Friday Night

Annual banquet, dance and entertainment.

Ladies Entertainment

The committee in charge of the ladies' program is making special arrangements for their entertainment.

All wholesalers and their families are invited to attend the convention.

Geo. E. Ream Company

ls Continuing "Friendly Dealers Savi ce"

'Gco. E. Xecn

The Geo. E, Ream Company opened its new headquarters in a temporary location at 8N Naomi Avenue, Los Angeles, on'November 1, taking over the "Friendly Dealers Service" formerly operated by the Kerckhoff-Cuzner Mill & Lumber Co. On January 15, the company will be located in its permanent warehouse at 235 South Alameda Street, Los Angeles.

Geo. E. Ream, president of the company, is prominently known in Califo.rnia lumber and building material circles, having been connected with the Kerckhoff-Cuzner Mill & Lumber Co. of Los Angeles in an executive capacity for the past sixteen years. Seeing the possibilities of the retail lumber dealers carrying building materials, Mr. Ream started its "Friendly Dealers Service," a -wholesale department carrying miscellaneous building'materials, and was in charge of this branch of the business.

The Kerckhofi-Cuzner Mill & Lumber Co. site at 902 No. Alameda Street has been purchased by the Government for a Federal postoffice to be used in connection with the new Los Angeles Union Terminal Railroad Station. The company is moving its headquarters to its Hollywood yard at 1001 North Highland Avenui:.

Mr. Ream has organized the Geo. E. Ream Company and the new concern is continuing the "Friendly Dealers Service.'r The company is taking over the entire "Friendly Dealers Service" organization which has been associated with Mr. Ream for many years and the trade can look for a contimration of the same policies and fine seryice to which they have been accustomed

The company',s salesmen include Lee Hunt, Ray Bristol and Bi.ll Schloeder, who are r;trcll lcnown to the .Southern California r&iril'' Itimber' afr d building tiaterial dealers. AII

have been connected with the "Friendly Dealers Service" for a long time and know the trade's requirements.

The Geo. E. Ream Company is operating a strictly wholesale'business, dealing only with the retail lumber and building material dealers, and will cover the Southern California territory from the Tehachapi to'the southern boundary of the State.

The company will distribute nationally known brands, carrying a complete line of Celotex insulation, hard boards and interior finish products; Thermax; Supef Harbord plywood and wallboards; Harbord Sag-Nott doors; P&B roofings, felts and commodities; Upson processed wallboards; Sisalkraft building paper; sash and doors I White cements; Gold Bond products; Columbia galvanized corrugated steel sheets and Tenneseal roofing; stucco nettings; poultry nettings; nails; fencing and wire products.

Large stocks of the above lines will be carried at its warehouse for prompt shipment. Warehousemen who have been with the "Friendly Dealers Service" for years, all trained men who lcnow how to handle merchandise, will be on hand to see that shipments are properly handled. The company will operate four tracks which will move out of its warehouse on regular schedules.

The company's permanent location at 235 South Alameda Street, which they will occupy after Jansary 15, 19J8, iq now being attractively remodeled and redecorated. It is easily accessible and right in the center of the Los Angeles comrnercial district.

The little "Friendly Dealers Service" man, the company's trade-rnark, with his smiling face, indicates the friendiy service of the company.'This placard of the tittle man *'tto is familiar to the dealers and is seen in so many retail lurq ber offices end display rooms will continue.to.publicize.the products liandled by the Geo. E. Ream"Company, :'r,.i

History of Famed "P & B" Products

By \il. H. Lowe, President The Paroffine Companies, Inc.

In the 60's, word reached the Eastern states that there were extensive oil fields in California. It was not long before venturous meri like the 49's who answered the lure of gold arrived by sea and land to seek a fortune in the California oil fields.

Among the first were Thomas Scott, at that time president of the Pennsylvania Railroad, his secretary, Thomas Bard, and M. W. Beardsley, an oil expert from .Oil City, Pennsylvania.

They tested oil from Humboldt to Ventura Counties,,but without success. Mr. Scott returned. to the e4st, leaving Mr. Bard and Mr. Bgardsley in Ventura County, where they drove shallow wellp in the Ojai Valley - Here a thick black oil, low in gravity, was obtained. Experimental separations revealed but a low percentage of illurtrinating oil-about 10 to 20 per cent--{pmpared with the 60 to 70 per cent obtained from Eastern oils. Also, .there was a black, viscous apparently valueless residue from the distillation.

For years the oil industry in California slept.

Mr. B6ardsley set up a little refinery in the town of Ventura. Mr. Bard meanwhile busied himself in the field, dritling wells and building a pipe line into Ventura.

This enterprise, known as the Mission Transfer Co., was the parent of the present Union Oil Company.

At the refinery Mr. Beardsley made the separations atrd sold the oils for whatever he could. Bdt the residue was a source of great trouble and anxiety, he could find no useful qualities in it and its disposition was difficult. William Ireland, State Mineralogist, had suggested the name !'Maltha" for it.

Maltha is one of the many early names for pitch or asphalt. This substance, known for thousands of years, was propably used by Noah in building the Ark. It is almost certain that the bricks of the Tower of Babel were cemented together wlth an asphaltic substance.

Upon distillation, Eeastern oils leave a residue of paraffine. It was supposed that this Maltha was in some way similar, though of a darker color; hence it was, often spoken of as "black paraffine." However, the usual eastefq methsds of treating this were ineffective. Eastern oil e>iperts who came west could do nothing with it.

About this time Mr. Beardsley met a Trumdn J. Pierce of Santa Barbara, who had some knowledge' of chemistry: Ttie two frequently discussed the problem'of this trouble. some residug.. 'They concluded that'it must .have- some

merit, if it could but be handled, and they started to experiment. They tried acids, then alkalies, but could not "cut" or dissolve this black paraffine. Every solvent had been tried and things looked rather hopeless when it so happened that Mr. Pierce was bothered with gophers in his yard, and had bought some.poison to get rid of them.

Some of this poison, which was a solution of carbon bisulphide, was spilled on the maltha. The result was astonishingly successful. Not only did the fluid cut the "black paraffine" but dissolved it and made it thoroughly liquid. When the solution was applied to surfaces, it rvas found that it spread readily, dried rapidly and resisted the attack of acids and alkalies.

Further. experiments and tests showed that they had a compound of merit. This black residue, instead of being a troublesome by-product, was a commodity that had great commercial possibiiities,

The' Paraffine'Paint Co. was then formed in July, 1884, with a capital of $1,000,000. Pierce and Beardsley patents, which rvere known as the "P&B" patents, were regarded as basic for the manufacture of asphaltic paints. This industry, small in the beginning, has grown into one of the largest manufacturing enterprises on the Coast. At the same time it was responsible for the start and developing of the oil and asphalt industry in Southern California that has brought, millions to that section of the state.

Soon after organization of the company in 1884, Ralph L. Shainwald, then manager, selected two acres near Emeryville for a factory site. A plant building of the plainest wood construction was erected.

As this was to be the beginning of ready roofing manufacture on the Pacific Coast and from a raw material never before. used, it was up to Pierce and Beardsley, the inventors, to design the machinery necessary to make roofing' The hot process was adopted. Fire kettles rvere installed in the {actoty. A stand of wooden rolls was erected, with an old-fashioned windlass operated by hand at the farther end to furnish the pulling Power.

One visiting the present P&B (norv Pabco) roofing plant representing an investment of several million dollars, with every machine driven by electrical energy, is apt to smile at the primitive construction of Machine N.o. 1, but it served its purpose and produced a roofing that was the foundation of the great growth and development of the company, as well as the-worlds asphalt roofing business,

Incidentally, very few people tealize the asphalt roofing business of the world started at our plant at Emeryville, California.-' ': '.;:

Since thcn' great:3trides have been'made. Research and development hayerbpen gpqsiste,nlly i4ten-sifi9d..r - :...

Congratulations and Best \Tishes For the Success of Geo. E. Ream

"Friendly Dealers Company Service"

Celotex Products

Building Bocnd

Lath

Tile

Finish Plank

Mouldingrs cnd Ornarnents

Bcrtten Strips

Texbord

Vcpor-Secl Shecthing

Rool Insulcrtion

"Vcrporprooled RooI

Insulcrtion

Vcporprooled Low Tempercrture Insulcrtiop (VITI) bnsulation Blocks

Cemdsto Bocrd

Trdic Top

Utility Bocrd

Movie Boqrd

Hcnd Bocnd (Regulcn or Tempered)

Pcrnel Bocrd

Studio Boqrd

Hqrdbocrd Tile {Tempered only)

Tempered Concrete Form

Bocrrd

Adhesives

Thermcrx

The Makers of HARBORD Sag-NoIt DOORS

with t:he Cotter-Keyed Joints

congratulatc

GEO. E. REAM COMPANY

wh o will exclurively

-reptnant thir ruperior

fir door in thir tcrritory

l(lanulactured by

PTYWOOD GORPONATION

Mitts and Gcneral Ofiices

Hoquiam, Washington

AII Suceess to GEO.

f,. RIAIII COIilPATIY

The sound, progressive steps this company now takes are r€flected in the guality building materials it handles . . . Emong them the exclusive representation of

THE OUTDOOR PL,YWOOD

Guara nteed agains t ply separation

Manufacturcd by HARBOR PIYWOOD GORPONATIOIT

Mitlt and Genqal Oifices; Hoquiam, V/ashington

Super-Harbord

The Outdoor Plywood

The perfection of an outdoor type of plywood-proof against ply-separation frorn moisture-opens an enlarged market to lumber yards and material dealers who feature this new weather-proof material

Super-Harbord distributed in Southern California by Geo. E. Ream Company of Los Angeles, has been developed by the Harbor Plywood Corporation of Hoquiam, Washington, to meet the demand for a plywood that would be adapted to both outside and inside uses where the destructive influences of moisture, insects and fungi must be overcome.

Where modern effects either inside or outside are wanted with a minimum of expense and a maximum of speed and ease of construction, the outdoor plywood is an ideal material, lending itself to paint, stain and plastic finishes with beautiful results.

Everything that can be done with ordinary plywood can be done with the outdoor kind, with the added advantages lhat make it so perfectly adaptable to outdoor.uses. The broad, smooth surfaces, the iounded corners, the paneled effects characteristic of modern design are as easily and as quickly achieved with the outdoor plywood as with the ordinary. But the objectionable features that have heretofore prevented the use of ordinary plywood for outdoor construction have been completely overcome in the new kind. Due to the process of manufacture, which virtually welds the thin plies into a single, solid panel by means of a binder insoluble in water, the plies cannot separate or warp.

Where joints are desired without battening, the edges,

which fit together tightly and evenly, afe cut clean, smoot\ and solid since there are no core voids to cause shattering and roughening when sawed. Joints may be filled and finished over in such a way that no trace of the seam appears -and can be made completely waterproof.

This permits a wide variety of interesting effects, wheth.er the material is used as a permanent part of the structure or to make forms for concrete walls. For the latter purpose the outdoor plywood has been known to be re-used as many as fifty-five times without showing any signs of ply separation, which is convincing evidence of the moisture resistant properties of the material.

In addition to its advantages in regular building construction, for outside walls of ultra-modern effect and for concrete forms; Super-Harbord finds a ready acceptance as material for many kinds of outdoor signs, for boat building, and for many kinds of outbuildings on farms and ranches.

It is particularly adapted for mountain or seaside cabins, either of the permanent or portable type. Besides its resistance to moisture, the resinoid binder which unites the plies is proof against termites and oiher insects and against molds and fungi.

Stronger than steel, pound for pound, its ultra-smooth finish, extreme durability under all outdoor and indoor conditions make it the most "usable" building material available. Architects and builders are obtaining amazing results and outstanding modern effects with Super-Harbord in all parts of the country.

A Building Prper That Hag Many Uscs

The lumber and building material dealers who handle Sisalkraft have no doubt found out that his sales are not confined tq the usual limited outlet of ordinary building paper. While probably the largest use for Sisalkraft is a sheathing paper behind stucco, brick, wood siding, or whatever type of construction used, there are dozens of other sales outlets. For example, the method of curing concrete floor slabs with a strong waterproof paper originated with the Sisalkraft Co. Since this method was developed about ten years ago, there has been a gradual change from the sand, sawdust and sprinkling method of curing until today most of the contractors in the country are using the Sisalkraft method.

P&B ROOFING PRODUCT S

Todcy ldcrding deqlers d.emctnd. proven quolity in roofing products-beccruse it builds profits crrd scrtisfied customers. The fqmous old original P d B Roofing line, produced by The Pcnaffine Compcrries, Inc., has built into every roll+very shingleover hcrlf a Century of the finest mcrrufqcturing experience obtcinqble. The P d B Roofing line is bccked by c sound constructive advertising crnd merchcmdising progrcrm, designed to make sales cmd profits for deqlers.

The Geo. E. Recrm Compcrry "Friendly Deolers Service" will fecrture P & B Roofing exclusively. A policy of orderly distribution through recognized declers of rooling producis will be adhered to. For cr completely scrtisfoctory roofing line, demcmd P&8.

Retail Dealer Thinks in Tenns of Service

Bv H.J. Bennett Director of Promotionol Sales, Columbia Steel Compony

The slogan of the Geo. E. Ream Company indicates the progressive attitude of California's retail lumber dealers, as well as of the Geo. E. Ream Company. For Mr. Ream knows that the retail dealer of today is thinking in terms of service-service foi himself when he needs it. and service to his customers.

One of the most telling indications of this modern attitude is the increasing variety of items and materials stockid by retail dealers. Nowadays a prospective builder can buy from his retail lumber dealer, not only the lumber for a house or barn, but also the nails to build it with. steel roofing and siding sheets to make it weatherproof, paint to protect it, and even the fencing to erect around it----complete with steel fence posts and gates. If the retail dealer does not have exactly the materials specified in stock, a telephone call brings them to him from his jobber almost within the hour.

It is probably partly because of this recognition of the importance of service that the George E. Ream Company has announced themselves as distributors of USS Steel Products. For not only are these products stocked in Cali-

fornia in convenient Columbia Steel Company warehouses, ready for instant delivery, but most of them are manufactured in Columbia's California mills.

The Columbia Steel Company, a subsidiary of United States Steel Corporation, is very much a western institution. It operates two steel mills in California, one at Torrance and one at Pittsburg, a wire rope and wire fence factory in San Francisco, and coal and iron mines and a blast furnace in Utah.

Including the personnel of its various Coast offices, the company employs approximately 5,500 people at an annual payroll of $9,600,00O.

The products manufactured for use by the building trades include a wide variety of steel sheets, structural shapes and reinforcing bars; nails, tacks, staples and barbed wire; and woven wire fence and netting for farms, highways, residences and factories.

The Columbia Steel Company, in addition to being a steel manufacturer, also acts as Pacific Coast distributor for other United States Steel Corporation subsidiaries.

Rcy C. Bristol Lee Hunt

Bill Schloeder

"Friendly Trcde-Mqrk

r Street, Los Angeles, which they will occupy qlter Jqnuary 15, 1938

"Friendly Dealers Service" Equipment

Sqlegmen's ccrs identily the "Friendly Deolerg Service"

Temporcry wcrehouse oI the Geo. E. Recm Compcrny ct 2820 Ncromi Avenue, Los Angeles, which will be lhe company's headquorters until itg permcn€nl locction is ready lor occupqncy.

Fleet oI trucks of the Geo. E. Ream Compony which will opercte c dcily delivery service to the decrlerg.

Insulation

By Herold A. Knopp, Vice-Piesident The Celotex Corporotion

The verb "to insulate" is derived from the Latin word Insula, meaning island. As defined in most dictionaries, "to insulate" means to place in a detached state or to isolate. Strictly speaking, this definition does not ap- ply to commercial heat insulations, since no material is an absolute heatstop. This definition would therefore apply to an ideal or perfect heat insulation, if such a material existed.

Definition:

In the more practical sense and in the sense implied in this discussion,

Harotd A. lncpp a heat insulation is a material or substance which will effectively retard the passage of heat from the warmer to the coofer level. Unfortunately, there is no word in the English languase which exactly applies to this definition of hlat insu6tio-n. A commercial insulation is generally understood to mean a material which has a high degree ol heat resistance per unit of thickness. When installed in a wall, an insulatioh effectively retards the passage of heat through the wall. In other words, a smaller amount of heat will pass through the wall in a given period .of tinie, say one hour, than-if it were not insulated, and consequently less heat or refrig- eration is required to maintain the desired temperature in the building.

Technically, a corrlmercial insulation is a material which has a conductivity .not -to exceed 0.4O Btu per hour per square foot per degree Fahrenheit per inch thickness, ind which .has a total internal resistanCe of at least 1.0.

Examples in Nature:

There are many examples of the principle of insulation in nature. Fur is one of the best insulations known; hence furrovered animals 'may be considered to be insulated. If it rvere not for the fur covering of the polar bear he could not withstand the cold blasts of the arctic regions, sleep on icy floes and bathe in icy water. Featheri provide I degree of insulation and therefore birds are insulated.

A'side from purposes of modesty, the insulation idea is the main reason for wearing clothing. The purpose of cloth: rr:r8, of course, is to retard the loss of heat from the body. The proper amount of clothing from the insulation standpoint is that amount which will permit heat to be dissipated from the body at the rate at which it is produced. Of course, in the warm weather, the problem is tb dispose of body heat and the less insulation (clothing) the better.

Even insulated dwellings are really not ne\r. The thatched hut of norihern Europe was for all practical pufposes insulated because it was built with walls of.clay and stone several feet thick and a roof of straw two feet thick woven together. The stone castles of the middle ages had walls of sufficient thickness in many cases to justily their being called insulated, since heat resistance is a function of thickness as well as of type of material. The Spanish Mission houses of the southwest desert. where the temperature sometimes rises to l4O degrees in the daytime, were always marvelously cool because the wells were built with three feet of clay and straw. It should be understood, however, that while an insulated dwelling can be obtained

by the use of ordinary ,materials in. sufficient thicknesses, commercial heat insulations are such because they have a high degr€e of heat resistance per unit of thickness.

Mass Insulationg:

Commercial insulating materials are frequently classified as -(1) rigid or semi-rigid insulations, (2) flexible insulations and (3) fills and these together are known as mass insulations, as distinguished from reflective materials, which are of an entirelv different classification.

The addition of anv material of finite thickness to a wall or roof structure wilf reduce the heat loss through the wall or roof to one degree or another. But such material may not necessarily be classified as an insulation unless it is a poor conductor of heat and thereby provides a high degree of heat resistance per unit of thickness in accordance with the definition of an insulatiori. The substitution of a mass insulation of a given thickness for any material having a lesser total heat resistance will likewise reduce the heat loss.

Heat Resisting Factors:

The efiectiveness of a mass insulation such as Celotex in reducing heat transfer is due to the fact that such material has a low rate of heat conduction and practically no transfer of heat by convection and radiation, and these characteristics in turn are due to the condition of subdivision or density of the material. The minute air voids within the bagasse fibers and the interstices between these fibers contain still or dead air because these air cells are too small to permit any circulation of air in or between them, thus eliminating convection. Radiation does'not take place within these voids or interstices because there are no measurable temperature differences between the infinitesimally small bounding surfaces-and radiant heat transfer requires appreciable temperature differences, in accordance with the Stefan-Boltzmann law.

The moleculary theory explains why materials such as Celotex have a lower rate of heat conduction than hard, dense materials such as steel, concrete and glass. If the molecules of a material are packed together more solidly as in the case of steel or concrete, any vibration or motion of the molecules is readily communicated from one part of the substance to the other. Thus in the case of a metallic rod, if heat is applied at one end of the rod the motion of the molecules at this end is increased, and by impact with adjoining molecules is rapidly passed down the rod to the cold end. With lighter and more porous materials such as Celotex, any motion of molecules due to heat applied to one side, is not readily transmitted through to the other side by impact with adjoining molecules because the molecules are less compact.

The amount of heat (Btu) which will pass through any material depends on several factors including the temperature difference, surface area, thickness, the number of hours, and the characteristics of the material. The heat transfer through a compound wall or roof structure depends on these and other factors.

Coefficients:

For convenience, however, it is customary to state the rate of heat transfer through building materials and through

(Continued on Page 30)

COLUMBIA STF.EL PRODUCTS uss

Stucco Netting

Galvcnized Corrugcted Steel Sheets

Ncils crnd Wire Products

Fence

Poultry Netting

Union Lock Fencing

Gcrlv<rnized Terureseql Rooling

FRIENDLY DEALERS SERVICE

Sweet words in these trying dcys when you're in a rush. Nq$gp-sttrerooh4s big enough todcry to ccnry the vcriety oI things needed hourly by the building industry. None would be iustilied economicqlly. . . so grecrt would be the demqnds for storcge spcce, investment, qnd wqrehouse personnel. Our investment is made so thcrt you will not hcrve to plcce these burdens on your orgcnizcrtion. Our €!9 cre yours to drcrw lrom. Our service hqs been built up through the yecrs crnd we feel iustly proud thcrt our customers call it "Friendly Decrlers Service."

"Yesrrr we have them. We'll rush them right o".r."

\(/hv The Name Medusa?

When Perseus was grown up, Polydectes sent him to attempt the conquest of the Gorgon Medusa, a terrible monster who had laid waste the country. She had once been a maiden whose hair was her chief glory, but as she dared to vie in beauty with Minerva, the Goddess deprived her of her charms and changed her ringlets into hissing serpents. She became a monster of so frightful an aspect that no living thing could behold her without being turned into stone. All around the cavern where she dwelt might be seen the stony figures of men and animals that had chanced to catch a glimpse of her and had been petrified at the sight.

Perseus, favored by Minerva and Mercury, set out against the Gorgon and approached first the cave of the three Graeae. Here the three old crones with their single eye sat bemoaning their lot. Snatching the eye, Perseus compelled the Graeae, at the price of its restoration, to tell him how he might obtain the Helmet of Hades, that renders its wearer invisible, and the winged shoes and pouch that were necessary. With this outfit, to which Minerva added her shield and Mercury his knife, Perseus sped to the hall of the Gorgons. In silence sat two of the sisters-brlt the third paced about the hall moaning and shrieking in despair be-

cause the golden tresses of her hair were moved by writhing snakes from side to side. This u'as Medusa. While she was praying the gods to end her misery, or, as some say, while she was sleeping, Perseus approached, and, guided by her image reflected in the bright shield which he bore. cut off her head and so,ended her miserable existence. The head itself he bestowed upon Minerva, who bore it afterwards upon her aegis, or shield. That is the story of Medusa.

Years ago rvhen the Medusa Portland Cement Co. of Cleveland, Ohio, was in search of a brand name, Medusa, the name of the fabled woman of Greek mythology whose glance turned living creatures to stone was selected as most apprbpriate for their cement products. They believe that few products are so significantly named. And so the name Medusa lives today and her magic power survives most beneficently, atoning for her malevolence by creating useful structures for the benefit of mankind. One who recalls this thrilling story of Medusa cannot help but remember the name Medusa as associated with Medusa Portland cement products.

Bureau of Standards Takes up Low-Cost Housing

Washington.-The current number of Technical News Bulletin, published by the Bureau of Standards of the U. S. Department of Commerce, notes that the recent session of Congress granted $198,000 to the Bureau "to study the properties and suitability of building materials with particular reference to their use in low ,cost housing." The Bureau has issued a general statement outlining the contemplated program.

The program is being formulated with the advice of representatives of the housing agencies of the Government. The sub-comrnittee on Design and Construction of the Central Housing Committee has designated, it is explained, a special group to cooperate with the Bureau on this program of technical research. The members of this group are: Harold D. Hynds, chairman. C. W. Chamberlain of the Procurement Division, Pierre Blouke of the Home Owners' Loan Corporation, Walter Junge of the F'ederal Housing Administration, Charles Mayette of the Public Works Administration, Vincent B. Phelan of the National Bureau of Standards, Colin C). Skinner of the Resettlement Administration, George W. Trayer of the Forest Service, Capt. Elsmere J. Walters of the Quartermaster Corps of the Army.

The conduct of the program is entrusted to a committee of Bureau division chiefs, P. H. Bates, H. C. Dickinson, H. L. Dryden, W. E. Emley, G. E. F. Lundell, A. S. Mc-

Allister, and H. S. Rawdon, under the chairmanship of H. L. Dryden, who is designated as coordinator of the program

It is stipulated that inasmuch as the Forest Products Laboratory is devoting much attention to wood in housing, none of the $198,000 is to be spent on research in that field, although Mr. Trayer is a member of the research group.

The general objective of the work is stated to be to furnish to government agencies, the building industry and the public, technical information from every available source on the engineering properties of building materials, as incorporated in the structural elements and equipment of a house, with particular reference to low cost housing. The Bureau does not expect to prepare ner,v house plans. It is preparing detailed programs of studies on bearing walls, partitions, floors, roofs, heating and ventilating equipment, and plumbing, suitable for use in low cost housing. It is stated that conferences have been held between designated representatives of other government agencies and selected groups of Bureau personnel on the structural properties of lorv cost construction; thermal insulation; moisture condensation, and heating and ventilating problems; plumbing; corrosion of steel; weather-tightness of roofs; finish floors; building papers and boards; wiring and lighting.

Forward t[arch

WITH "FRIENDLY DEALERS SERYICE'' FEATUR I NG GOtD BOND PR OD U CTS

Two big idecs cre putting Ccrlilorniq declers right up crt the hecd oI the pcrcde. One hcs long been Icrniliar to you-the principle ol "Friendly Declers Seryice". the other is ct newcome;-"ffus erold Bond ldec". It mecns highest quqlity wcrll cnd ceiling products,

ANNOT'NCTNG NH'TI GOID BOI{D .FIOATING WAIT SYSIEM"

Now cnry home builder ccm hove ploster wolls crrd ceilings thot ore (l) procticolly 100% crockproof; (2) pcss the one-hour fire test; (3) retord trqnsmission of soundl These three long sought feqtures qre mqde p9s{ble by the new Gold Bond "Flooting Woll System", employing Gold Bond Gypsum Loth plus c new loth-nqil of unique design qnd then plostered in the customory wqy. Totol cost for moteriql ond lobor ii little or no more thcn for old-fcrshioned, flimsy wqlls. Write or phone for complete fccts. See how this exclusive systern con swing more business your woy.

sold through legitimcrte outlets qnd that kind only. Let these two idecrs work lor you, In cddition to good matericrls, speedy delivery cnd lcir prices, our. "Friendly Decrlers Service" includes full cooperction on your retail sqles.

FOT'R GOI.D BOITD'BEST SEIJ^ENS" . . To pile up profits lor you Gold Bond Gypsum Wcllbocud Combines greot strength with lightness in weight. Attroctive lree somples with pictorial lqbels supplied. Perforcted tath For one-hour fireproof wqlls-o new improved Gold Bohd Gye sum Loth with perforotions shotegicclly ploced to insure mqximum strength in eoch ponel. New .[rch Becd Serves qs comer beod or metql orch, which ever your customer wqnts. Eosy to use! Just slit flonges with sheqrs qnd bend with hqnds to ony desired rqdius. Metcl Iath Productrs.

lnsulation

(Continued from Page 26)

compound structures on a unit basis, such as one square foot of area, one hour of time and one degree temperature difference. Heat transfer constants, when stated on a unit basis in this manner, are known as "coefficients," such as the "coefficient of conductivity,l' the "coefficient ot conductance" and the "coefficient of transmission." In some cases, it is customary to drop the word "coefficient" and to refer onli' to the last word in the term, such as conductivity or conductance.

The coefficient of conductivity is used to represent the rate oI heat transfer through building and insulating materials. 'When, in the case of'certain materials, it is not logical to state the rate of heat transfer in terms of a one inch thickness of the material, the term conductance is used instead of conductivity, as explained in the following paragraphs. The term "coefficient of transmission" is used in connection with simple or compound wall, floor, roof or ceiling structures.

Conductivities, Conductances:

The conductivity of a building or insulating material is the amount of heat (Btu) which will pass through one square foot of the material one inch thick in one hour for a one degree temperature difference between the two surfaces. Even though a material may be installed in thicknesses other than one inch, this thickness is used for comparing the heat-resisting properties of materials which are homogeneous or alike throughout.

If t-he material is heterogeneous in character, such as hollow tile, the heat transfer may be stated on the basis of the thickness or type of material involved, as, for example, 4-inch hollow tile. This quantity is called the "con-. ductance" of the material. Both conductivity and conductance refer to the transfer of heat from one surface of the material to the other (not air to air), the essential difference being that conductivity refers to a one inch thickness whertas conductance refers to some other thickness, but the thickness or construction must always be stated when giving the conductance value of a material. It is also possible to state the conductance of two or more materials in combination such as wood lath and plaster, for which the conductance is 2.50 Btu per hour per square foot per deglee Fahrenheit difference in temperature, for a total thickness of % inch.

Conductivitics not Additivc:

Conductivities and conductances are not additive. Two or more c.onductivities or conductances cannot be added together to obtain any rational or significant result. For eximple, if the conductivity of Celotex (0.33) is added to that of gypsum plaster (3.30), the sum of these two figures would be 3.63 which of course is greater than either conductivity value alone. It is obvious that any two materials used together would have a lower total heat'transfer than either material by itself. It is only by applying the proper formula in each case that the combined effect of two or more materials can be obtained.

Air Spaces:

The conductance of an airtpace is designated by the letter "a" and is the amount of heat transmitted by radiation, convection and conduction in one hour through an air space having an area of one square foot for a temperature difference of one degree Fahrenheit. The conductance of an air space depends on the temperature, width and position (whelher horizontal or vertical) and the character of the materials enclosing it. An air space % inch or greater in width and bounded by ordinary building materials has a

conductance of about 1.10 Btu per hour per square foot per degree Fahrenheit temperature difference, at a mean temperature oI 4O degrees, and this value is commonly used for heat transfer calculations

Surfacc Conductances:

Every material has a thin layer of air in contact with the surface which offers a certain resistance to the passage of heat. For this reason, the amount of heat which will pass from one surface of a material to the other surface is greater than the amount of heat which will pass, in a given period of time, from the air on the one side of the material to the air on the other side.

The amount of heat (Btu) transmitted from a surface to the air surrounding it, or vice versa, in one hour per square foot of the surface for a difierence in temperature of one degree Fahrenheit between the surface and the surrounding air is known as the "Surface conductance" of the material. This'conductance is dependent upon the character of the surface, the velocity of air passing over it, the temperature of the surface and the difference intemperature between the surface and surrounding air. To differentiate between inside and outside surfaces, f is used to designate the inside film or surface conductance and f the outside film or surface.conductance. If the air is still (no wind), then for the same material f' and f are the same. and f ' : fo; but if the outside air is in motion, then f is always greater than f' and will increase as the wind velocity increases.

Values for ft and f have been determined for various building materials at the University of Minnesota, under a cooperative research agreement with the American Society of Heating and Ventilating Engineers. The range of values for ordinary building materials, however, is comparatively small and for practical purposes may be assumed constant for either still air or for any given wind velocity. The average value of f' for ordinary surfaces and for still air is about 1.65. In determining basic heat transmission values for building construction, it is customary to use that value of f which will occur when a 15-mph wind blows parallel to the outer surfaces considered. The average value of fo for a wind velocity of 15 miles per hour is 6.00 Btu per hour per square foot per degree Fahrenheit difference in temperature between the surface and the surrounding air.

Coefficients of Transmission:

Although conductivities and conductances are useful in comparing the heat transfer through materials based on the surfice to surface transfer, the ultimate objective in most cases is to ascertain the over-all or air to air transfer of heat through the wall, floor or roof structure. This quantity is known ai the coefficient of'transmission and is designated by the letter "IJ." The coefficient of transmission is the amount of heat (Btu) transferred through one square foo-t of the wall, floor, roof, or glass in one hour per degree difference in temperature between the air on the two sides of the structure.

It should be understood that the conductivity of a material refers to the heat transfer through it mainly by conduction. This is true also of conductance of materials except in the case of materials containing ,air_ spaces such -as holtow tile, there is also a transfer through air spaces by radiation and convection. The coefficient of transmission of a structure involves all three methods of heat transfer whether or not there are materials containing air spaces, inasmuch as heat is carried to or from the wall or other surface by radiation, convection, and conduction.

Best Wishes to the

E. REAM COMPANY

We are pleased to announcc that the

Clever Products Cut Expense of Home Remodefing

Lumber dealers interested in materials for home decoration and remodeling will find it profitable to consult the Geo. E. Ream Company, 2820 Naomi Avenue, Los Angeles.

There you will find samples of the latest and most practical remodeling materials; also, a source of up-to-date information on the subject which will aid you considerably in obtaining your share of this business.

Have you considered the number of homes in your community with ceilings in which the plaster is badly cracked, and in need of repair ? If so, you will learn of a new way of re-covering this cracking plaster, without removing it, with the consequent meSs and dirt. .IJpson Board, a specialized material for walls and ceilings, available in large, rigid light weight panels, is applied by any carpenter right over the old plaster.

If you wish, extremely beautiful "relief" effetts, formerly possible only at great expense with hand-modeled plaster, can be secured quite inexpensively by the use of specially designed IJpson Duplex Mouldings which, incidentally, also serve to conceal the joints in the wallboard. Further decorative efiects are had by using "Relief Blocks" at moulding intersections.

This same "stabilized" wallboard is also being used in many homes to re-cover old plaster walls, as well as in

1938 European Lumber Export Quota Reduced

Washington, Oct. n.-At a meeting of the European Timber Exporters Convention, held in Stockhotm on September D, it was voted to reduce the 1938 quota of exports of softwood lumber of the countries represented, the quota for 1938 to be 3,600,000 standards, (7,128,000"@0 board feet) which is 1O per cent less th.an the amount allowed by the 1937 qtota. It was made permissible to make use of part or all of this reduction in the remainder of 1937, if that course seems desirable. The reduction in the quotas for all the countries involved thus amounts to 792'00O'000 feet during the period from the first of Qctober, 7937, to December 31. 1938. The total amount of the reduction is to be apportioned among the different countries in proportion to their 1937 quotas. The decision is subject, as usual, to formal ratification by the various countries concerned; The quota is for world markets' except North and South America, Iran and the Far East.

The countries represented in the European Timbe.r Sxporters Convention are Austria, Czechoslovakia, Finland, Latvia, Poland, Rumania, Sweden, U.S'S.R., and Yugo' slavia. These countries account for about 97 percent of' the European exports of softwood lumber, mostly to the markets of 'Western Europe and England. .:.

much new construction. The modern panel treatments are in order and really charming results are being obtained by the use of "Relief Strips" at regular intervals, edged rvith mouldings designed for the purpose.

And here's another piece of news. Many home owners often wish they could afford to tile their bathroom and kitchen walls. Dealers should ask the Geo. E. Ream Company for samples of the new Upson Decotile, it's a brand new product which, at a little distance, you can hardly tell from the costly ceramic tiles. It comes in large panels 4 feet x 8 feet scored in tile-like patterns 4 inches x 4 inches, and can be had in either black or white. or three lovely pastel shades of green, blue and ivory.

The surface of this new wall covering has a "matteglaze" finish which, if you don't know, means that it is not highly glazed or glaring but is restful and soothing to the eyes even in a strong light. It is washed as easily as china.

A companion product is Artwal, in the same colors and finish, but delightfully smooth of surface, and specially designed Decorative Mouldings are available for use with either of these wall coverings as a finish for edges and corners and to provide a pleasing trim. These mouldings are in matching colors, also in beautiful lustrous chromium. Some really striking effects are obtained in kitchens and bathrooms with the use of color harmonies in wall treatments and moulding finishes.

A comparatively few dollars goes a long way in bringing sparkling color into otherwise drab and dreary rooms with the aid of these new wall coverings. You should arrang'e to see them at your earliest opportunity.

"Sag-Nott" Doors Feature "Cotter-K eying" Joints

An exclusive feature which gives the name "Sag-Nott" to the doors manufactured by the Harbor Plywood Corporation of Hoquiam, Washington, is the "cotter-keying" of the dowels in the joints so that each joint is perfectly locked.

Each of the joining dowels is held in place by crossdowels which are inserted through holes in the joining dowels and act as cotterpins. These joints are built under pressure and then glued, so that once the joint is placed and set, it is impossible for it to "give" or permit the door to sag.

The Sag-Nott feature in Harbord Sag-Nott Doors is supptied''without extra cost and the company guarantees that aix$" door which develops a 5ag from any loosening or giving of the joints will be replaced. Geo. E. Ream Company of tos Angeles is distributor for .these doors.

'Gold Bond ldea" lnvades \(/est Coast

Joins Forces with "Friendly Dealers Servicet'

Bv Ernest H. Mintie Pacific Coast Regional Manoger

A new factor has entered the building materials business in the West Coast area. The "Gold Bond Idea" of new, scientifically improved wall and ceiling products, sold strictly through legitimate outlets, is ,sponsored locally by the Geo. E. Ream Company, exponents pf "Friendly Dealers Service,"

Mr. Ream says, "For over fifteen years 'Friendly Dealers Service'has been known throughout Southern California. It stands for highest quality produgls, prompt delivery, close cooperation on sales problems and genuine appreciation of the retail dealer's patronage.

"Today, with the added impetus and prestige of the 'Gold Bond Idea,' we have a world-beating combination of materials and service for California's builders and the home owning public."

The makers of Gold Bond Wall; a,nd Ceiling Building

Materials sum up their attitude in a statement issued by R. F. Burley, general sales manager of National Gypsum Company, Buffalo, N. Y.

"Twelve years ago, when our company was founded, we had one plant and one product. Today we have twelve plants and furnish a complete line of over one hundred and forty building products, each one the finest modern methods can produce. What has made this amazing growth possible? Why have over ten thousand leading dealers allied themselves with Gold Bond ?

"The answer simply is honest.merchandise, honest prices and honest distribution policy. That's the'Gold Bond Idea.f And because the Geo. E. Ream Company, with its spirit of 'Friendly Dealers Service' represents that idea so perfectly, we're more than proud to announce them as distributors of our products."

Lamorl-Bonnin gton Oornpa,ny

\THOLESALE

LUMBER

16 Calilornia St. - San Francisco - GArfield 6881

DOUGLAS FIR SHINGLES PONDEROSA AND SUGAR PINE LATH RED\TOOD PLY\TOOD SPLIT STOCK \TOLMANIZED LUMBER CAIS AtTIf CABGO SHIPTIf,BNTS

Po{land Office - P:ttock Block

372,OOO OWNERS OF HOMES AIDED

Washington, Oct. Z4.-Officials of the Federal Home Loan Bank Board estimated today the Federal Savings ancl Loan Associations, authorized by Congress in 1933, have aided 372,000 home owners. The 1301 associations had $781,700,000 in mortgage loans orrtstanding on September l.

YARD CHANGES HANDS

Growers' Lumber Co., Sunnyvale, has been sold to James B. Arendt and A. A. Arendt. James Arenclt rvill manage the yard.

RETAILER VISITS NOTHWEST

John E. Morley of the Hornestead Lumber Co., Sacramento, has returned from visiting a number of mills in the Pacific Northwest. IIe was accompanied on the trip by Mrs. Morlev.

BACK FROM EASTERN TRIP

Frank H. Harris, vice-president of Van Arsdale-Harris Lumber Co., San Francisco, and his two daughters, Mrs. Carlton Moore and Miss Velma Harris, arrived in San Francisco from New York on the Grace Line steamer Santa Rosa, October 26. Mr, Harris and Mrs. Moore went to New York to meet Miss Harris who was returning from Europe.

NEW CALIFORNIA REDWOOD BULLETIN

In line with its current program of preparing an interesting series of booklets on American woocls, the.Forest Products Division of the Department oI Commerce announces the release of a new publication, "California Redwood and Its lJses." This publication is more than the usual treatise on Redwood-it is a lively trade promotional type of presentation, which rvill prove valuable to wholesale and retail lumbermen.

"California Redwood and Its lJses" may be secured lrom the Superintenclent of Documents, Washington, D. C., or through any of the thirty-one District Offices of the Bureau of Foreign and Domestic Commerce. The 30-page bulletin, designated as Trade Promotion Series No. 171, sells for 10 cents a copy, but may be purchased at 25 per cent cliscount if ordered in lots of 100 copies or more.

VALLEY SPRINGS YARD SOLD

Valley Springs Lumber Yard, Valley Springs, has been sold to Valley Lumber Company of Lodi.

AIR TRAVELER

E. L. (Ed) Green, vice-president in charge of sales for Union Lumber Company, San Francisco, spent a few days in Los Angeles, making the round trip by the air route.

If you will teach people how to USE your stocks, you won't have to ask them to buy.

TWO VOICES_TWO LIGHTS_TWO WAYS

Young men, life is before you. Two voices are calling you-one coming out from the swamps of selfishness and force, where success means death; and the other from the hilltops of justice and progress, where even failure brings glory. Two lights are seen in your horizon-one the fast fading marsh light of power, and the other the slowly rising sun of human brotherhood. Two ways lie open for youone leading to an even lower and lower plain, where are heard the cries of despair and the curses of the poor, where manhood shrivels and possession rots down the possessor; and the other leading to the highlands of the morning, where are heard the glad shouts of humanity and where honest effort is rewarded with immortality.-John P. Altgeld.

A PROBLEM IN MATHEMATICS

She has-

An ermine coat

A foreign car

A Persian rug

A built-in bar

A ten-room flat

And I'll tell you, sir, She does it all on thirty p,er.

And five years back

Some teaching hick

Flunked this gal

In 'rithmatic.

THE END OF'THE RIDE

The fat lady slipped on the top stair of the subway and went sliding down. She collided with a man, upset him, and down they came together, finally ending at the bottom landing with the lady sitting half-dazed on the man's chest. She was so stunned that she made no immediate motion to move, so the gentleman politely said:

LEAF AFTER LEAF DROPS OFF

By Walter Savage Landor

Leaf after leaf drops off, flower after flower, Some in the chill, some in the warmer hour; Alive they flourish, and alive they fall, And Earth who nourished them receives them all. Should we, her wiser sons, be less content To sink into her lap when life is spent?

Govern the lips as they were palace-doors, the king within; tranquil and fair and courteous be all words which from that presence win.-Sir Edwin Arnold.

HEAVEN FORBID !

A hillbilly edged to the ticket window of a little jerkwater railroad station.

"Mister," he said, "I aims to go to New York to fiddle in Zeb Stewart's Kentucky band. Can you fix me up for to get there?"

"Certainly," replied the agent. "The Special goes through here in about five minutes, and I can flag her for you-but what about your trunk?"

"Trunk?" asked the puzzled mountaineer. "What's a trunk for?"

"To put your clothes in," replied the agent.

"What !" cried the scandalized hillbilly, "an' me go nekkid !"

No man lives without jostling and being jostled; in all ways he has to elbow himself through the world, giving and receiving off ense.-Carlyle.

LITTLE THINGS

It's the little things that cause big wars. Harry G. Nye, a very clever business writer, puts it this way: "It's the things that don't amount to a continental that amount to a lot. My wife was working a cross-word puzzle the other night when f came in, and she said, 'What's a female sheep?' and I said, 'Ewe'-and that's how a new war started,"

"Sorry, Madam, you'll have to get off. This is as far as I go."

21/o to 50/o morc capacity due to solid edge-to-edge sracking. Better quality drying on low temperatures with a fast reversible circulation.

Lowe,r stacking costs-just solid edge-to-edge stacking in the simplest form.

Moorekiln Paint Products for weatherproofing your dry kiln and mill roofs.

Kiln Builderr for More Than Hatf e Century North Pordand, Ore. Jactronville, Florida

It's The Service That Counts After All

Bv Jack Dionne

It isn't the COST of the home that you sell, Nor the stuff out of vvhich it is made; It isn't a question of "does it look well ?"

Or whether the colors will fade: Nor the modern conveniences you har-e "built in," Nor the paper you've hung on the rvall ; But the real thing is, did you SERVE WITH A GRIN ?

It's the SERVICE THA-[ COUNTS after all.

It isn't a question how long it will stand

The rigors of snorv or of rain; Or the roofs or the walls or the entrance so grand, Or the sash, or the door, or the pane; It isn't the paint, or the finish or floor, The bath, breakfast nook, or the hall, But there's one thing that matters each day, more and more, It's the SERVICE THAT COUNTS after all.

It isn't the place where you hang up your hat. Or the open air porch where you restWhen sleeping time comes; and it isn't tire nrat That says "welcome" and you knorv tl-re rest. It isn't the color, the shape or the style, That makes Mr. Home Buyer fall; But there's one great big thing that just makes them all Smile-

It'S thc SERVICE THAT COUNTS Aftcr AI1.

There's many a man that sells "quality stock," In shingles, and millwork, and lumber; Wtro still would require a dynamite shock, To rouse him from deep business slumber. Dig up nerv ideas, and keep up yorlr "p.p," Do your trade's business thinking-don't stallKeep hustling'-keep smiling-work hard-u'atch your step-

IT'S THE SERVICE THAT COUNTS AFTER ALL.

AlrGro cAHFonlill

TUTIIBER G(l.

Office and Storage Yard

6/iz0 Avalon Boulevard

LOS ANGELES

Telephone THomwall 3144

Ponderosa Pine

Sugar Pine

Redwood

Mouldings \(/allboard Panels

Let us quote you ort. your requirentents

Erclusiuely tt h olesa le

ANOTHER REDWOOD SALESMAN?

A very bright young fellow is Kim Raymond Farley, of l3erkeley, Calif., rvho celebrated his first birthday, October 26, 1937. His parents, Mr. and Mrs. Jim Farley, say he is altogether too smart to go into the lumber business.

VISITS SAN FRANCISCO

Geo. T. Gerlinger, president of the Willamette Valley Lumber Co., Dallas, Ore., recently made a business trip to San Francisco.

M. W. HARNEY CALIFORNIA VISITOR

M. W. llarney, sales manager of the Associated Supply Co., Tacoma, was in San Francisco recently on business for his firm.

Sudden et Ghristenson

Lunber and Shtpptng

7th Floor. Alaska-Commercial Bldg., - 3lO Sansome Street. San Francisco

Aocricrn Mitl co. - ^o:*-t

Hoguien Lurnber Ec Shingtc C,o.

Hulbcrt Mitl C,o.

lTilhpr lferbor Lunbcr Milb

LOS ANGELES

630 Boald of Tradc Bldg.

Aberdcen, !7arh. Ryder Hanify Hoquianr, Varh. Dorothy Cahill

Aberdeca, Werh. Jane Chdrtearoa

Reymond, Wadr. Charler Chrictenrod Branch Ofices:

SEATTLE

National Bant of Commercc Bldg.

STEAMERS

Annie Christenson

Edwin Chrirtenron

Catherine G. Sudden

Eleanor Chrirtensot

PORTLAND

200 Henry Bldg.

Twenty Years of Service and Success for Cafifornia Panel & Yeneer Company

Twenty years ago a keen little man named Hor,vell tsaker decided that there lvas a fine opportunity in Los Angeles for a concern to specialize in the stocking and distribution of panels, plywood and veneers. So he put his idea into operation and early in l9l7 he launched the Cali{ornia Panel & Veneer Company, with rvarehouse and office at 955 South Alameda Street.

The business was a success from the very start. In the first place the building world was just beginning to accept panels and plywood as an outstanding item of general and special building material, making it take the place of rvalls and surfaces built of boards, such as they used to use. And at about the same time the makers of panels ancl plywoocl rvere just making their greatest strides forward. They were learning through improved glue and improved construction methods to build panels that for quality and strength and beauty and usefulness far outshone solid woods of the same outside materials.

Likewise Howell Baker made a good guess on what was going to happen in a building way in Los Angeles and Southern California. He got l-ris business going good just about the time the Los Angeles ltuilding boom swept itr, and naturally he shared largely in the tremendously increased building volume. His warehouse g're\\r, so did his lines of merchandise. He rvas a marl who kept up with the tide, and generally just a little ahead of it. In later years I-os Angeles became headquarters for the construction of airplanes, and promptly the California Panel & Veneer Company went into the business of stocking and selling many lines of material for airplane construction. The veneer business fell off, but the panel and airplane business kept increasing.

In 1918 a young man named George Stratemeyer rvent to work for Mr. Baker as salesman. He is right there today. In 1923 a tall, hustling young salesman named R. Mulholland joined the sales force. He likewise is very mttch on the job today. In 1925 another hustling salesman named Wm. F. Fahs joined the organization, and he, too, is playing a big part in the business there todav.

In 1925, on January 15, Howell Baker, who had been in bad health for a long time, died. Immediately the question arose what to do with the business rvhich had ahvays been in his verl' capable hands. Mrs. Baker, who had never until that time had anything to do rvith her husband's business, 'rvent down to the office and looked over the situation. She found there a very healthy, going business. and a group of loyal. active, valuable young men rvho had learrred all about that business from her husband, and were. loath to see anything happen to it. So IVIrs. Baker stepped into the business world, and took over her husband's desk. She turned the work over to those good lieutenants Mr. Baker had left behind. While she is president of the California Pauel & Veneer Company, R. Mulholland is the general lnanager, George Stratemeyer is vice-president. and Wm. Fahs is secretary and treasurer.

In 1936, in order to do justice to their rapidly grotving steel and tube business, furnishing tubing for airplanes and various other industrial lines in Southern California, they organized a new corporation called the Baker Steel & Tube Company, offices right there with the panel and veneer company. I\{r. Mulholland is general manager of this cor.lcern, also, and likewise its president. George Stratembyer is vicepresident, and Wm. Fahs is secretary and treasurer.

With this set-up business is fine with both corporations.

B. Mulhollcnd

Mrs. Mcude Bcker

William F. F<rhs

George Strctemeyer

The original California Panel & Veneer Company handles nothing but wood products, and the Baker Steel & Tube Company handles the metal business. Mt. Mulholland particularly specializes in selling the birplane trade and has made a signal success of his efforts in that'direction. Mrs. Baker goes to work every.day, gets along grandly with her group of co-workers, all of whom work with her rather than for her, and the entire situation is an admirable one. Mrs. Baker has admirably changed herself from a quiet home person to a very intelligent and adroit business wom?f,, although she modestly disclaims any such ability. Messrs. Mulholland, Fahs, and Stratemeyer make personal contaets with their very extensive trdde, so that every detail of 'the work of the two organizations is in the hands of their execuiives.

Everything in the line of softwood, domestic hardwood, foreign hardwodd and cabinet wood panels and plywood, are carried in their stocks. ."Business is good," is their invariable response when you ask about it. And it has good reason to be; several good reasons, in fact.

COAST MEN ELECTED AT CHICAGO

Henry Swafford, of E. J. Stanton & Son, Los Angeles, was elected 2nd vice-president of the National Wholesale Lumber Distributors'Association at the annual meeting of this organization held at the Congress Hotel, Chicago, September 17.

Pacific Coast men elected directors were D. J. Cahill' 'Western Hardwood Lumber Co., Los Angeles; C. H. White, White Brothers, San Francisco, and Roger Sands, Ehrlich-Harrison Co., Seattle.

OCTOBER MEETING CLUB NO. 39

Another good attendance was registered at the October dinner meeting of East Bay Hoo Hoo Club, held at the Athens Athletic Club, Oakland, Monday evening, October 18.

President Henry M. Hink was in the chair, and conducted an old-fashioned roll call.

The speaker of the evening was Harold Weber, secretary of the Downtown Association of Oakland, who took as his subject the new East Shore highway from Oakland to San Jose.

An interesting color film entitled "California Highways" lvas pr€s€nted by the Union Oil Company.

BAXCO CZC

'3Ghronated Zlnc Ghlorldett PNESSUNE TREATED LUMBEN

Now Treated and Stocked at Our Long Beach Plant fot fmmediate Delivery to Lumber Dealen

Clean Odorlcer Paintable Termite and Decay Resictant Fire Retardant

a a

Buy TIBAXCO" fot Service Pmpt rhlpmcnta fru anr rtock. Excbangc servlcelealer'r untrertad lmb€r fc or Chmatcd Ztnc Chlortdc etock plu ehugc fc trcadrg. Treatiu dcaler'a m lubcr-nlll rh$ ncntc t6 ilr dck or Fuck lDt lrw dal,e/r yard.

ALSO AVAILABLE FROM STOCKS IN OUR ALAMEDA, CALIF., YARD

Brclurive Saler Agent in €elifornia for wE lr GOAST WOOID PNESENVING CO. Seattle, Wash.

333 Montgomery Si SAN FRANCISCO

Sponsors Second All-\(/ood Home

A second all-wood home, sponsored by the Jones Hardwood Company of San Francisco, was recently opened for inspection at 2930 Hillside Drive, Burlingame, Calif. The new home adjoins the one completed last year by the same firm, which was publicized, in more than 20 magazines all over the country, and is now occupied by Nelson E. Jones, president of Jones Hardwood Company.

Mr. Jones states that the house was not built for the market, but to actually demonstrate the beauty and practicability of all-wood construction.

"With this type of building the complete insulation reduces considerably the amount of heat necessary in the winter months. The beauty possible through artistically designed walls, ceilings and floors can hardly be duplicatecl

in any other material. These are but two of the many ad-. vantages possible," he said.

The architecture is the work of Donnell & Jaeckle, 126 Post Street, San Francisco, recognized as one of the most outstanding designers of this type of home in the country. The general contractor was Martin Peterson of Burlingame.

The frame construction is of all No. 1 Douglas Fir, with Redwood sills, Joists are of kiln-dried lumber. All lower floor lumber was treated with protective coating against insect attack.

All doors and mouldings are Philippine Mahogany. Doors are of flush or slab type Mahogany throughout.

Kitchen cabinets are the product of the Peerless Builtin-Fixture Company, Berkeley.

Western l)oor & Sash Oo.

LAkeside 8400

Sash-Doors-Panels

Glass - Mouldings

Ironing Boards

Medicine Cases

BUFFELBN FRONT DOORS

Raised PanelRaised Mould Vertical Grain Fir

Philippine Nlahogany

(\[rrite us TODAY for pictures of these doors)

AII-wood home recently completed by ihe fones Hcrdwood Company oI Scn Frqncisco.

Exterior walls are thoroughly insulated. Over the wall studding and under the Redwood siding and shakes Sisalkraft Tuffcoat paper is used.

The living room, dining room and upper and lower main halls are paneled in high grade Philippine Mahogany, finished in Walnut tone. The master bedroom, alcove and dressing room are finished in light Mahogany. The second bedroom is finished in "Art-Ply" plywood. This room and all the other rooms are finished in natural red Philippine trim and doors. Mahogany top rails are used on the sun deck, providing an effective appearance. The third bed room is finished in knotty Pine. Clothes and linen closets are finished in Tennessee Red Cedar.

The home is entirely modern in every respect. It will undoubtedly receive considerable publicity as an outstanding example of fine home construction.

The whole lumber industry owes a debt to the sponsors of this all-wood home, which may well be the forerunner of a new trend in home building.

OWEN L. GIBSON

Owen Lockard Gibson, 61, passed on in San Francisco, October 11. Mr. Gibson was in the employ of White Brothers, wholesale hardwood dealers, San Francisco, for 40 years until his retirement a short time ago. He started as office boy and worked his way through the various departments, and for some years was secretary-treasurer of the concern' He is survived by his widow, Mrs. Elizabeth Schott Gibson, and a sister, Mrs. James Alfred Gray.

WOODS THAT WEAR PANTS

Apitong is no wctll-0ower. Sure, it would do lor trim but this hcndwood works lor c living.

Apitong is cui in ihe Philippines from mtrn size logsJ0 to 80" through, up lo 40' long. f,ogs thcrt cut ecsily into lough, thlck, wide, long, cnd Clecr Lumber. Excmple: Stcnton's iust bought 4,OOO, ol 6xl2*28' FAS f,pitong lree oI hecrl. Could thie be done in cny other hcrdwood?

Apitong is slroag cg a bull, crs tough cs lough Ash. The interloclcing grcin preventg serioug checks or honeycomb. While it isdt rot-prool it tckeg to creosote like cr duck lo wcterJff lrectnent gives 100/. penetrction.

Apitong hcrs been cclled Philippine Teck' untrue. It iE c grood tough wood wilh remcrkable rridths cnd lengths. It's cheap crnd works well on clmost any kiad ol congtructioa.

Becommend it lor quto-body, oilwell work, aldds, 'mosl cny tough iob,

And get it ctt-

E. J. STANTON and sON

t's Profitable Business to Push

SlIIIIER REII GEIIAR SIIIilGtES

C.alitornia Scles ' Ofices

Alvia N.

1938 Buyers demcrnd bigh quality in building ncterialsl Give them qucrlity in c shingle thctt is cr good cs otd growth, high cltilude red cedcg rnodern ncnulqcture cnd strict grcding ccn mcke it. Tell your customerE lhe cdvor' lcges ol using the best in sbi!' gles lor new rools, over'roolingt, side wqlls, elc. Stregs durcbilitY, qtlrqclive cpPecrdnce.

All siues cnd gttrdes-clso Nu-Cut Shclea

S]IIDER SALES GO.

Anderson & Middleton lrumber Co.

Manufacturers of OI,D GROWTH YEIJIJOW FIR IJUMBER ABERDEEN, WASH.

S. S. Clarernont

SAN FRANCISCO

S. S. Cadaretta

California Representativee

CHARLES P. BRATNOBER

Charles P. Bratnober, retired lumberman, died at his home in Pasadena on October 3. He was 70 years of age. Mr. Bratnober founded the Central 'Warehouse Lumber Co. of Minneapolis, and had timber interests in Washington and Oregon. He retired in 19?F., making his home in California. He is survived by his widow, three sons, two sisters and a brother.

PEERLESS KITCHEN

The modern kitchen described in the article on the new office building and building material display of the Santa Cruz Lumber Co., Santa Cruz, Calif., in the October 15th issue, was manufactured by Peerless Built-In Fixture Co., of Berkeley.

RETURNS FROM EASTERN TOUR

Mark D. Campbell of Campbell-Moore Lumber Co., Portland, was a San Francisco visitor October 26, on his way home from a business trip to the East. He went as far as New York and covered many points in the Atlantic Coast and Middle'West states.

JOHN B. BLAIR

John B. Blair, president of the J. J. Moore & Co., shipping firm of San Francisco, died suddenly in San Francisco, October 14. Mr. Blair, who was born in Scotland, came to San Francisco when he was 1O years old and started to work for J. J. Moore & Co. in 1892.In 19O7 he entered the lumber shipping business with his own company, and re-entered the employment of J. J. Moore & Co. in I9I2, buying control of the company in l9h.

Ife is survived by his widow, Mrs. Emma May Blair; a sister, Mrs. Agnes B. Morrison, and a brother, David T. Blair.

NEW PORT BUYS WILLAMETTE CARRIER

The recently opened Port of Redwood City has purchased a Willamette Utility Lumber Carrier to handle load size ffix72 inches. C. A. Grab, manager of the carrier division of Willamette-Hyster Co., Portland, Ore., made a round trip by air to be present at the opening of the port a week ago. C. A. Limecooly, San Francisco representative of the company, was also present at the opening.

WHEN YOU SELL

Booth-Kelly Douglas Fir, the Association grade and trade mark certify to your customers the quality of the stock you handle. Builders quit gueseing about what they're buying, and buy where they know what they're getting.

Let This NEW Edition of I,UMBERITIEIU'S CREI'IT RATITIG BOOK Help You Increase Your Sales and Profits

o Always Up-To-Date

Being rupptemented TWICE.A-VEEK, thic Rating Book, in your ofice, ic kept new and up-to-date. Changes are !e. ported to you BVERY THREB DAYS.

O New Concetns Reported

New concernr rtarting up are imnediately reported in the TWICB-A.VBEK Supplemente-an'invaluable source of new potetrtial cuctomefr.

o Exclusive Ledger Information

Thourands of Delinquent Unpaid Accountr Reporo received nonthly, give you the beneft of Exclucive Credit Factr-garnered fron the ledgerc of Lundredr of nanufacturen and wholesalers.

o Effective Tracer System

Tracet System of gathering infornation of,retr the efrect of tthand picked" teferencer. Reciprocal Tracer Reportr are rqlt free to cooperator!.

MAKE THIS TEST IN YOUR OWN OFFICE

Give us your permission to put this Supplemented Rating Book in your ofrce ON APPROVAL and Vithout Obligation. Use it for 30 Days and determine for yourself how it will help you in finding cuEtomers for your products and in selling more safely on credit.

If it doesntt come up to your expectations, iuEt return it at our exFnseJ

You can keep it by paying only $31.75 and, agreeing to make three other such paymentr for a FULL YEAR of SERVICE.

Leonard C. Hammond Makes Business Survey

"California's Redwood lumber industry is facing 1938 with confidence in its ability to better serve the construction industry, particularly in the home building field," Leonard C. Hammond, president of the Hammond Redwood Company, declared in San Francisco prior to his departure on a three weeks' survey tour of the middle west, east and south.

"While business has been quiet during the past three months," Mr. Hammond continued, "the Redwood operators have maintained a strong production and shipment schedule, filling a heavy backlog of early 1937 orders and strengthening inventories previously depleted. Stocks have been brought to the best condition in more than a year, assuring buyers of prompter shipments and access to more complete lines of all grades."

Mr. Hammond pointed out that all of the Redwood manufacturers were pointing toward 1938 as a home building year. Redwood prices have been firm and are expected to remain firm. There are no signs of any business upsets likely to cause erratic price changes. The general consensus of business analysts is that home building in 1938 will exceed that oI 1937 by at least five per cent. This steadiness of the market in quality lumber should give retailers and prospective home builders a feeling of confidence in Redwood values.

While in the East, Mr. Hammond will invite a large number of lumbermen to plan visits to California during the 1939 Golden Gate International Exposition, in which the lumber industry contemplates an important participation.

DON'T MISS THIS EVENT

There will be a big turnout for the annual lumbermen's Hi-Jinks at the Cafe De Paree, 2312 West Seventh Street, Los Angeles, Friday evening, December 17. Make your reservations early.

Big Turnout at Lumbermen's Golf Tournament

Charles Lyons was the winner of the low gross prize, the American Legion Cup, at the lumbermen's golf tournament held at the Baldwin Hills Golf Club, Los Angeles, Friday afternoon, October 15. Charlie shota79.

Winners in the other events were:

First flight-first prize, Southern California Wholesale Lumber Association cup, A. H. Hoel; second prize, $5.00 merchandise order, Roy Stanton; third prize, month's membership ticket to the Baldwin Hills Golf Club, Don Doud.

Second flight-first prize, Redwood cup, Duncan McNeil; second prize, $5.@ merchandise order, E,lmer Steffensen; third prize, month's membership ticket to Baldwin Hills Golf Club, Paul Baugh.

Third flight-first prize, American Hardwood Co.-Brush Industrial Lumber Co. cup, Jim Henderson; second prize, $5.00 merchandise order, Glenn Fogleman; third prize, month's membership ticket to the Baldwin Hills Golf Club, George Beckman.

Fourth flight-first prize, $5.00 merchandise order, Bill Fickling; second prize, $3.00 merchandise order, Gill Buford.

Winners of the door prizes were: Bovard Shibley, $7.50 merchandise order; Ralph Sprague, Paul Baugh and J. W. Christensen, each $5.0O merchandise orders.

Dinner was served at the club house at 7 p.m. and was followed by the presentation of the prizes. Russell Gheen was master of ceremonies. Stuart Smith was chairman of the arrangements committee, and Jack Thomas and Ed Biggs had charge of the handicaps and awarding the prizes. Seventy played golf in the afternoon, and about 100 were on hand for dinner.

The tournament was sponsored by Lumbermen's Post, No. 4O3, of the American Legion.

OPENS LOS ALTOS BRANCH

Wightman Lumber Company, Sunnyvale, recently opened a branch yard at Los Altos.

Happiness a by-product of work well done.

AecessibleNo Tough Hauling fo, Your Truck

The San Pedro wholesale yard of the San Pedro Lumber Cornpany ie on a rrrain highwayno dangerous hauling or rough roads to boost your pickup cosls. Tirne saved is rnoney in your pocket.

Doughs FirRedwoodPondeross PineSpruce Douglas Fir Plywoods

Cement-USG Plaster-USG RocL Lath

15 lb. Felt -S K and SlsalkraftBuildins Paper

RooftngBuilding MaterialgInsulationNails

Vire ProductsCorugated SheetgMetal Lath

Shevlin Pine Sales Gompany

SELLING THE PRODUCTS OF

{< The McCloud River Lmber Cmpany McClod, Califonh

Shevlin-Clarkc Cupity, LiDited Fort Fnnces, Oatarlo

{c Tbc Shevlin-Hixor Cmyruy Ben4 Onga

* Member of the Western Pine Association, Portland, Oregon

SPECIES

NORTHERN (Gcnuinc) WHITE PINE (PINUS STROBUS)

NORWAY OR RED PINE (PINUS RESINOSA)

PONDEROSA PINE (PINUS PONDEROSA)

SUGAR (Genuine Vhitc) PINE (PINUS LAMBERTIANA)

Ten Years Ago Today

From the Files of The California Lumber Merchant, Novem6er 1, 1997

I\{iss Jessie M. Williams, vice-president of the W. E. Cooper Lumber Co., Los Angeles, has sold her interests in the company to C. M. Cooper, who will succeed her as vice-president.

H. S. Riser Lumber Co., warehouse of the same type Glendora, is erecting a as the present structures.

One of the principal exhibits at the Stanislaus County Fair, Modesto, was the Redwood booth sponsored by the Modesto retail lumber dealers, together with the Western Plywoods Co. and California Redwood Association.

new The Peninsula Hoo Hoo Club met at the St. Clair Hotel, San Jose, on the evening of Septemb er 26. Talks were made by Rev. Bennett, Fidel La Barba, M. A. Harris, Fred

This issue carries a career write-up on A. B. (Bert) John- Roth and Bob Grant. son, Jr., San Francisco wholesale lumberman.

Valley Lumber Company, Fresno, hibit, a Redwood log bungalow, at the had an attractive exFresno District Fair.

The Little River Redwood bon, and also a cash prize, the Madera-Merced District

Co., Madera, won a blue ribfor their Redwood exhibit at Fair held at Chowchilla.

At the annual meeting of the Ship Owners' Association of the Pacific Coast, held in San Francisco, Frank J. O'Connor of the Donovan Lumber Company was re-elected president of the Association for the fifth consecutive time.

Barr Lumber Company at its Norwalk yard.

is building a number of sheds

Hammond Lumber Company has purchased the VineyN{illiken Lumber Co. yard at North Hollywood.

John Suverkrup Lumber Co., San Bernardino, has opened a yard at Riverside.

There is a personality write-up of Walter N. Baker, Sacramento Valley lumberman, in this issue.

(Continued on Page 46)

Sash Doors Mtllwork

LUMBER SALESMAN WANTED

Wholesale lumber concern wants a salesman to cover Northern California selling Douglas Fir and Hemlock. Must be experienced and well acquainted with lumber dealers. Address Box C-696 California Lumber Merchant.

CAPITAL WANTED TO START YARD

Seasoned Southern California lumberman; bookkeeper; millman; knows paints, hardware and plumbing; reads and draws plans; can figure general contractor's costs. Has good tentative clientele of contractors in good country territory. Tentative yard site at $90.0O per annum. Needs backing of about $10,000 for merchandise. Address Box C-692, California Lumber Merchant.

POSITION WANTED

Lumberman with 20 years'experience in Lumber, Hardware and Paint business desires position as retail yard manager. Southern California experience. Local references. Address Box C-694, California Lumber Merchant.

RETAIL YARDS FOR SALE

Los Angeles yard doing $10,000 monthly business. Real estate, buildings and all equipment $5,700. Stock at inventory.

Yard in active Coast city doing $10,000 a month, real estate leased. frnprovements $6,0O0, including one owned lot, equipment $4,000, stock $8,000.

Both these yards are exceptionally good buys.

Twohy Lumber Co., Lumber Yard Brokers, 801 Petroleum Securities Bldg., Los Angeles. Telephone PRospect 8746.

Ten Years Ago Today

(Continued from Page 45)

California Retail Lumbermen's Assoc,iation will hold their annual Convention at the Hotel Alexandria. Los Angeles, November 10, ll and 12.

There is a "Who's issue.

tober 19, to attend a "get together" dinner sponsored by San Francisco Hoo Hoo Club No. 9. Frank O'Connor was toastmaster. Short talks were made by Clem Frazer, Bert Johnson, Bob Grant and Fred Roth. Entertainment was Who" sketch of Fred Roth in this under the leadership of Russell Gheen.

Loomis Lumber Company, Loomis, construction of new lumber sheds. has completed the

The Little River Redwood Company had the formal opening of their Madera yard on October 2l and 22.

E. L. Bruce Co., Inc., announces the distributing warehouse in Los Angeles.

Superior Lumber & to Carl D. Hagge and Fuel Co., Sacramento, has been Frank H. White. sold

The "West Calera" was the first Cddwallader-Gibson's new wharf brought a cargo of hardwood from

steamer to tie up at at Long Beach. It the Philipgines.

new The Independent Lumber Company of National City has been sold to the Century Lumber & Mill Co. of San Diego. openlng oI a

J. E. "Eddie" Peggs of W. R. Chamberlin & Co., San Francisco, reports the arival of an eight-pound boy, born October 15.

The Yost-Linn offiice from Santa (Robertson Blvd.),

Lumber Company Monica Boulevard Sherman.

recently moved its to 674 Preuss Road

J. A. Christensen, formerly assistant manager of the Barr Lumber Company yard at Whittier, has been appointed manager of its yard at Orange.

Nearly one hundred Bay District lumbermen gathered at the San Francisco Commercial Club, Wednesday night, Oc-

The Redwood Sales Contest entry shows that Redwood was used in Mississippi before the Civil War. This was proved by an affidavit received at the office of the California Redwood Association, San Francisco, from The Pacific Lumber Company of lllinois, Chicago office, which was submitted to them by Charles B. Crothers of Memphis, Tenn.

Considerable interest has been created by the Wesco Weightless Window Lock, manufactured by the West Coast Screen Co., Los Angeles.

Modesto Lumber Company will build a new plant at Turlock.

BI]YDB9S GT]TDE SAN FBANOISOO

LUMBER

Atkinson-Stutz Company, ll2 Market Street '..... '.GArfield lEl0

Chmberlin & Co- W. Rtth Floor, Fifc Bldg. ............DOuglar 5,170

Dolbeer & Carson Lumber Co., 730 Merchants Excbange Bldg.......SUtter 7153

Gorman Lumber Qo., ,lEG Califomia St. ..............GArfield 5O44

Hell, James L., 1032 Mills Bldg. -.. -.......Sutier 7520

Hammond Redwod Company, atz Montgomery St. .............DOug|as 33El

Holmec Errreka Lrrmber Co. 1505 Financial Center Bldg'......GArfield l92l

C. D. Johnson Lumber Corp'' 260 Caiifornia Strect...'...........GAr6e1d 625t

Lamon-Bonnington Company, 16 Calilornia Street ...............GArfield 6831

Lofgren, Alvin N.' tl0l - Catifornia Street ............Flllmore 6176

MacDonald & Hanington Ltd., 16 Califmia Street..........'...'.GArfield t393

LUMAER

LUMBER

Pacific Lumber Co.. Tbc 100 Burh Strcet.................,..GArfc|d trEl

Peggs, J. E., I Drumm St, ....................DOuglas t856

Red River Lumber Co., t15 Momdnck B1d9...,...,.......GArfre|d 0922

Santa Fe Lmbcr Co- l5 California Street E,Xbrook 207,t

Schaler Brc. Lumber & Shinglc Co., I Drumm St. .......................Sutter l7?l

Shevlin Pine Sales Co.. 1030 Monadl@k Bldg. ...........KEany Tlll

Sudden & Christenson, 310 Sansome Strect..,............,GArfield 2t{6

Union Lumber Co.. Crocker Building ..,. ,.. .Sutter CUo

Wendling-Nathan Co.. tlo Market Street ..,,..........,...Sutter 5363

E. K. Wood Lumber Co- I Drumm Street...,.......,........KEamy t110

Weyerhaeuser Saleg Co.- l{9 Califomia Street. .., ... .GArfield E9?{

Ziel & Co., ti California Street .............EXbmk EUI

Hitl & Morto, lac., - Dennison Su Wharl ..'.........ANdorycr l0?

Hosan Lrrmber ComPanY' "2nd & Alicc StrietJ..'...'......Gl:ncourt Ct6l

E. K. Wood Lumber Co.. -' fi.i.ii"t & Kinr St3............'Fruitvelc cll2

HARDWOODS

Strable Hardwood Go., --- iii firet Stet............... ..TEmplebar 55tr

whit€ Brctber* " -i-db Htgt Sirect .ANdovcr lt00

LUMAER

HARDWOODS AND PANELII

Fonyth Hardwod Co, 355 Bayehorc Blvd. ..,............ATwlter ttsr

White Brothers,Fifth and Brannan Streels ..,......Sutter 1335

SASH_DOORS-PLYWOOD

Niolai Dor Salo Co., 3Ol5 l9tb Strect ......,,............Mkcion ?920

United State! Plywod Co., lnc., ll9 Kanlas Street ...,..............MArket lEt2

Wheeler-Orgod Salee Corporatio, 3M5 r9th St. ,.... ..VAlencia Z!,tt

CREOSOTED LUMBER_POLES_PILINGTIES

American Lumber & Treating Co., 116 New Montgomery St.- : .Sutter 1225

Baxter, J. H. & Co.. 333 Montgonery St. ..............DOuglas 3tE3

Hall, James L., 1026 MiU. Bldg. .............-....-Surtcr tS!5

PANEIJ_DOORS_SASH_SCREENS

Calilornia_ Builderr Supply Co., 700 6th Ave. ......Hlgate G0la

Westcm Door & Sash Co.. 5th & Cyprees Sti ....:.........LAkeride &00

BUILT.IN FIXTURES

Paramount Built-In Fixture Co., lm? East l2th St. .............ANdover 3t6a

Peerless _Bui't-ln Fixture Co. (Berkeley) 260t San Pab'o Ave. ............ffiinwall 0620

LOS ANGDLDS

Aoglo Califomia Lumber €o. -6420 Avalon Blvd. ....".""""THomwall 3l{l

Burns Lumber Co., 550 Chamber ol Commercc Bldg...PRospect 6231

Brush Industrial Lumber Co. 5901 So. Central Ave. ............CEntury 201E6

Cbamh,.rl n & Co., W. R-, 315 W. Ninth St. ......... ' '...... 'TRinitv l5l3

C@D-r. Wilfred T., b22 Petroleum Securities Bldg...PRospect lEE4

l)otbeer & Caroon Lumber Co., 90r Fidelity Btdg. ................VAndike 6792

Doud, Dor H., 62t-Petroleum Securities Bldg. ...PRospect 2374

Hammond Redwod ComPanY, Itlltl So. Brodway ..........'....PRospect 2966

Hemmings. E. W., 3ll Financial Center Bldg..........TRinity 9E2l

Holmes Eureka Lumber Co., 7ll-?12 Architecb B!dg. '.. .Mutual gltl

Hover, A. L..

?00 So. l: Brea Avc. .., ..YOrk ll6t

C. D. Johnson Lumber Corp., 601 Petroleum Securities Bldg....PRGp€ct 1165

Keliy-Smith Co., 42r-{22 Garfield B!dg. Mlchigan E02l

Kuhl Lumber Company, Carl H., rl3t Chamber of Commerce Bldg...PRcFct 9136

Lawrcnce-Philips Lumber Co..

Gl3 Petrcleun Securitics Bldg....PRospect tl?l

MacDmld & Harrington, Ltd., 5{7 Pctroleun Securltlcr Bldg....PRcpect 3f?

LUMBER

Pacific Lumber Co., Thc

7fi| So. La Brea Avc. ,...............YOrk lt3!

Patten-Blinn Lumber Co., 52r E. sth St. ...., .VAndikc Zl2l

Red Rivc Lumber Co., 702 E. Slamn .CEntury 29071 l03l So. Brodway ..,.........,...PRospect 0311

Reitz Co.. E. L..

333 Petroleum Securitier Bldg. ..PRospect 2369

San Pedro Lumber Co., San Pedrc, lE00A Wilmington Road.... .San Pedro 2200

Santa Fe Lumber Co., 3ll Financial Center Bldg.......VAndike 1471

Schafer Bros. Lunber & Shlnglc Co., 1226 lV, M. Garland Bldg.........TRiniry ltll

Shev'in Pine Sales Co.. 328 Petroleum Securities Bldg. PRospect 0615

Southland Lumber Co.,

434 Petroleum Securities Bldg. ...PRospect 3636

Sudden & Christenson, 630 Bcrd of Tnde Bldg. ........TRinity EE44

Taoma Lumber Sales, 423 Petroleum Securities Bldg...PRoepect ll0t

Twohy Lumber Co., 801 Peircleum Securities Bldg...,PRospect E74O

Union Lunber Co. 923 W. M. Gailmd Blds...........TRinity zzr2

Wendling-Nathan Co70O Sq ta Brea Ave. .....,,.......YOrk Uit Wilkinsn and Buoy, 3lt W. gth St. ....................TRinity 4613

E. K. W6d -qmber Co., {701 Smta Fc Avc. ..............JEfi"rud 3ltt

Wcyerhazusa Salcr Clt20 W. M. Garland Bldg.........Mlchigan ct5l

HARDWOODS

Cadwallader-Gibson Co.. lnc.. 362t East Olympic Blvd. .. ,.....ANgetus ill6t

Slanton, E. J., & Son. 2050 East 36th Strcet............CEnrury i'Ztl

HARDWOOD FLOORING

Southern Hardwrcd Company, 902 East 59th Street.......-........ADams {l6E

SASH_DOORS_MILLWORK

PANELS AND PLYWOOD

Calilornia Panel & Vereer Co., 955 So. Alameda St.................TRinriy 001?

Haley Bros., Santa Monica Los Angeles Phone ..............REpublic 0t0?

Kehl, Jno. W. & Son. 652 So Myers St. ................ANge|us 619l

Oregon-Washington Plywood Co., 318 West Ninth S:reet .............TRinity ,t613

Red River Lumber Co., 702 E. Slauson ..CEntury i!0?t

Sampm Company (Pasdem) 745 So. Raynond Ave. Blanchard ?2U4

United States Plywood Co., Inc., 1930 East tsth St. ..,...........,.PRospect 3013

West Coalt Screen Co., ll45 E. Glrd Str€et ..,.....,. ,.. ..ADams lll0!

West Cest Plyvood Co., 315 W. Ninth St. ........,.........TRinity l5l3

Wbeeler-Osgod Saler Corpmtion, 2153 Sacramento St. ...............TUckcr lfil

CREOSOTED LUMBER-POLES_PILINGTIES

American Lunber & Treating Co., l03l So. Bmdway ,.............PRmpect 555!

Baxter, J. H. & Co., 6|tl West Sth St. ................Mlchigan CDI

FOR FRONT ENTRANCE'

Quality Redwood is recommended for front entrances because of its many exceptional qualities-natural beauty and color, adaptability to architectural effects, amazing durability. Its uniform cell structure provides a firm, even texture that responds to the craftsmen's tools. The lasting power of selected Redwood is important. too, as outside doors must stand tp under constant usage; also exposure to cold and moisture on one side, and warm dry afu on the other. Critical buyers are demanding quality materials today. Be prepared with an adequate stock of Hammond Quality Redwood in all grades.

l- NOTE, Therc is oo "all.purposc" lumber. Redwood ir rccommeodcd for meoy uscr whcrc norhiog 'l f ckcis"iustesgod."ltisimponanttoothetrherr!6tgradctofRedwoodbeusediocechiosteocc.All I l- lumbermen should have the gmde specifcations of Celifornie Redwood. Copies gladly supplied. J

HAMMOND REDVOOD COMPANY