D R . AM I R R E Z A KH O R S A N D, A E ST H ETIC & AN TI -AG IN G D O CTO R
What are the most popular beauty treatments among women in this period of the year? At any period of the year, and specially before spring, facial rejuvenation procedures in combination with facial beautification are the most requested treatments. These include mainly, Botox® injections to soften expression lines, Hyaluronic-acid fillers for facial volume-loss restoration and reshaping, and Skinboosters® to rejuvenate and hydrate deeply the skin. Besides, lifting-threads are very popular for enhancing and contouring the face, to pull up the skin and stimulate collagen production into dermis. Next in demand are buttocks augmentation and cellulite reduction. Does starting with small adjustments at a young age imply the beginning of an addiction to aesthetic medicine? Various studies show the benefit of preventive aesthetic treatments on young skin and how they delay the onset of premature signs of skin aging. We call it Prejuvenation, one of the trends is younger people looking to maintain their looks and youthful appearance seeking to prevent wrinkles, sun spots as well as sagging skin. This has been a growing trend in the last 5 years with young women posting so much on social media they are becoming more focused on their appearance. Nowadays, we are seeing people in their 20s asking for Botox® and fillers procedures. Certainly at young age, procedures should be subtle and more preventive, and the doctor has a duty to advise to avoid abu-
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ses and misuses. Anyway, I do not believe addiction will occur if we perform appropriate procedures with tact and moderation on our younger patients. What trends await us in view of this year in the aesthetic field ? Non-invasive and minimally-invasive procedures are and will become more and more preponderant and popular, such as threads lifting and buttocks augmentation, because they are performed under local anesthesia, without surgery nor downtime. Facial Beautification will also be widely required, meaning facial beauty enhancement by subtle volume restoration in specific areas such as jawlines, cheekbones, lips and chin, in order to create a «photogenic» look. The main goal is to enhance the visual perception of beauty, and those are the top trending topics in aesthetic field. Is the strong growth of cosmetic surgery due to the fact that it is now a luxury within everyone’s reach, economically accessible? The economic aspect is of course one of the several reasons to explain the rise of cosmetic procedures, but it’s not the major factor. Indeed, since 2020 there has been a pandemic boom in aesthetic medicine and surgery, probably due to more recovery time for patients, but the «ZOOM effect» is a major contributing factor in changing behaviors, with a huge increase in the time we spend staring our faces on a screen over the past years. The selfie generation factor and rise of
