Supply & Demand Elemis promotion
Get the glow Elemis global president and co-founder Noella Gabriel discusses the newly launched BIOTEC 2.0 technology and its Pro-Glow facial menu delivering next-level skin regeneration
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riven by science and nature, premium skin wellness brand Elemis’s popular BIOTEC system has a global reputation for its capacity to give therapists the technology, tools and protocols to deliver the very best in facial rejuvenation. Its high-end facial offer can be sold as a premium spa service or as individual treatments or courses. We talk exclusively to Elemis global president and co-founder Noella Gabriel about the brand’s newly launched BIOTEC 2.0 machine and how its new Pro-Glow facial menu promises the ultimate results. Demand for facials is changing, what makes BIOTEC 2.0 unique? BIOTEC 2.0 packs even more of a punch than before, with six clinically proven technologies in one machine. This innovative equipment now includes our new CryO2 sub-zero cold therapy for an amazing skin-sculpting experience; our 7-in-1 LED light mask, which also features infrared and is known for its skin health and wellbeing benefits; and our new, supercharged ultrasonic for amazing skin resurfacing. Together, these technologies ensure skin will be visibly smoother, more sculpted and firmer with a spotlight on deep-set wrinkles for maximum, multi-faceted facial rejuvenation and skin hydration after just one treatment. How does BIOTEC technology give spas a competitive advantage? Our enhanced BIOTEC 2.0 technology is right at the heart of our new Pro-Glow facial menu. We know 46
“After listening to our spa partners, we wanted to create a more streamlined menu that delivers greater results in a shorter period of time. We did this by focusing on the benefits of each treatment and offering a curated, targeted menu.” Noella Gabriel Global president and co-founder, Elemis already from BIOTEC 1.0 that our spas have the opportunity to command a higher treatment price, deliver a much higher ATV post-treatment and increase retention. The addition of CryO2 and the 7-in-1 LED mask, provides a further competitive edge in spas for those guests looking for more of an aesthetic
treatment that delivers immediate results without the inconvenience of any downtime. What revenue potential does BIOTEC 2.0 bring to spas? Over one year, businesses can generate incremental revenue of more than four times their investment from a single machine. We have also built a 360-degree B2C campaign focusing on treatments, which will launch in the New Year. This investment in online and social www.europeanspamagazine.com
