Industry Intelligence European Spa Wellness Trends 2022
Wellness
Trends 2022
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CBD goes mainstream The rise of CBD products and treatments shows how this ingredient was truly embraced by the spa and wellness world this year
Following a year of upheaval, increased anxiety levels and amplified mental wellness issues, therapeutic CBD products and treatments gained traction in 2021, which is set to continue. This previously niche ingredient has found a welcoming home in the spa market, offering a range of benefits said to help with stress, anxiety, depression and sleep problems. ila was a trailblazer, launching its range in late-2020, followed by Temple Spa, which debuted Stress Not, an all-over balm, and Light Relief, a skin-soothing oil, as well as a spa treatment this year. KLORIS entered the spa market with CBD-infused products and treatments, debuting at Bulgari Hotel London. Ground Wellbeing also launched a CBD Balm to help alleviate the side-effects of menopause with a formula of therapeutic-grade essential oils including ashwagandha, clary sage and geranium.
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Four Seasons Ten Trinity Square in London launched a CBD-infused hammam treatment that incorporates an exfoliation before a lymphatic massage using a body oil from Apothem Labs that contains CBD. OTO Wellbeing achieved CIBTAC-accreditation for its spa treatments, which are now available in the UK at Mandarin Oriental Hyde Park, London; Cliveden House, Berkshire; Nàdarra Spa at The Coniston; and Bokeh Spa at Montcalm East, Shoreditch. In the green room Luxury Scottish hotel Kimpton Blythswood Square in Glasgow launched ‘La Chambre Verte’, an immersive in-room experiment promoting the psychological and physical benefits of biophilic design and forest bathing. Developed in partnership with CBD expert La Rue Verte, leading horticulturalists Benholm Group and award-
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