Industry Intelligence European Spa Wellness Trends 2022
Wellness
Trends 2022
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Health in focus in the age of Long Covid Medi-spas and wellness clinics opened their doors to guests after lockdown with a range of new programmes designed to boost health and immunity
The Global Wellness Summit identified immune health as a key trend in its report, Future of Wellness 2021. Noting growth in the market, it also emphasised the need for evidence-backed approaches to immunity-boosting treatments with metabolic health, the gut microbiome and personalised nutrition leading the trend. As medi-spas and wellness clinics around the world welcomed their returning guests, immunity-boosting therapies were in high demand, particularly for people suffering the ill effects of Long Covid. Fatigue, shortness of breath, chest pain, memory issues, depression, anxiety and insomnia are listed by the UK’s National Health Service as possible effects of this illness. A challenging condition to treat, leading medical-led spa and wellness properties worked to draw on their in-house medical expertise to introduce a series of symptom-specific retreats.
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One of the first was the five-star Waldhotel Health & Medical Excellence at Bürgenstock Hotel & Resort in Switzerland, which launched a comprehensive Covid Bounce Back Programme. The centre combines Swiss medical expertise and state-of-the-art technology tailored to enable guests to recover post-pandemic and attain a more balanced and sustained level of personal health. SHA Wellness Clinic in Spain unveiled a programme aimed at people experiencing lingering Covid-19 symptoms following historical diagnosis. An integrative approach to health overseen by the medical team has established different rehabilitation therapies and clinical treatments to address each persistent symptom on physical, immunological, respiratory, cognitive, digestive or emotional levels. Cutting-edge therapies with proven effectiveness are
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