INDUSTRY SECTORS
Media and Advertising T
his is an area that offers many career choices. Within the print media, opportunities – from reporters to photographers – are available for people from a range of academic backgrounds. Public relations (PR) and advertising are also lucrative industries in Singapore. Graduate roles in publishing include those of editorial assistant, journalist, proofreader, copy-editor or designer. However, these roles can be quite demanding, especially when deadlines approach. Advertising, in particular, has a reputation for being very competitive.
You will need… • Creativity • To be a self-starter • Organisational skills • Communication skills • Good interpersonal skills
Types of employers • Newspapers, magazines and web publishers • Publishing houses and specialist publishers • PR firms • Advertising agencies • Broadcasters • Political parties and government agencies
Types of jobs • Photographer • Editorial assistant • Junior reporter/journalist • Editor • PR officer • Graphic designer • Copywriter • Political researcher
Did you know? Foreign news organisations, such as Reuters and Dow Jones maintain bases in Singapore. In addition, the Asian editions of the Wall Street Journal Asia (WSJA), Newsweek, The Economist and TIME are printed in and distributed here.
• Event manager • Account executive
Job-hunting tips • Portfolios are key in this industry, so hopefuls should publish their work. Get involved in PR roles for school events on campus • School publications, blogs, campus radio and involvement in clubs and societies can also boost experience and develop skills
Deadlines Media companies typically recruit as and when vacancies arise, though certain large companies may offer graduate schemes. Check individual company websites for deadlines.
Most popular employers 1. Mediacorp 2. The Walt Disney Company 3. Singapore Press Holdings (SPH) 4. Bloomberg 5. NBC Universal 6. HBO Asia 7. Ogilvy 8. dentsu 9. Leo Burnett Singapore Source: Singapore Graduate Barometer 2021 edition
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