Business Research Methods A Practical Approach Edition: Date: Price: ISBN Paperback: ISBN Ebook: Pages: Format (mm): Product Category: Subject:
1 03/11/2009 £47.99 9781843982289 9781843983620 656 265x195 Textbook Business Research
This book
« Helps students apply research methods to their own projects « Presents complex principles in a user-friendly way resources: instructor’s manual with additional activities and supporting handouts, lecture « Online slides, figures and tables from the text and web links, templates, quizzes, activities, examples of practice and sample questionnaire results for students
Description Organizations need research, and managers have to be able to commission, judge and use others’ research as well as conduct research themselves to inform business decisions. Business Research Methods helps you understand the challenges of carrying out worthwhile research into significant issues and develop a wide range of research-related professional skills. Guiding you through the process of selecting, carrying out and reporting on a successful research project, it breaks down the research process, from exploring the literature and crafting a research proposal to practical research management and addressing the transferable skills of project management and communication. Business Research Methods places research firmly in the real world, exploring why research is done and how to ensure that projects are meaningful for organizations. Examples and case studies, including examples of students’ projects, give learners with little or no work experience a meaningful context in which to relate their own projects. Online supporting resources for lecturers include an instructor’s manual with additional activities and supporting handouts, lecture slides and figures and tables from the text. Resources for students include web links, templates, quizzes, activities, examples of practice and sample questionnaire results for students.
Author Information
Table of Contents
Sheila Cameron is a senior lecturer at the Open University Business School (OUBS), UK.
1
Deborah Price is a lecturer in Management at the Open University Business School (OUBS), UK.
2 3 4 5 6 2 3 4 5 6 7 8 3 4 5 6 7 8 9 4 5 6 7 8
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Business, Finance, Risk, Information Management
From First Ideas to Possible Topics Practical Business Research An Overview The Complexities of Business Research The Investigative Process Stakeholders, Power and Ethics Considering Possible Topics Towards a Research Proposal Exploring the Literature Writing A Literature Review Research Questions and Purposes Data, Evidence and Sampling Choosing a Research Method Crafting a Research Proposal Data Collection Producing a Research Project from Secondary Data Case Study Research Action-Oriented Research and Action Research Questionnaires Interviews Focus Groups and Workshops Data Analysis Grounded Theory Content Analysis Representing Quantitative Data Inferential Statistical Analysis
Business Research
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Drawing Valid Conclusions Essential Research Skills Managing the Project Managing Client Relationships Learning and Reflection Writing about Research
