Kogan Page Academic Catalogue 2022 (GBP)

Page 47

Data and Analytics Strategy for Business Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy Edition: Date: Price: ISBN Paperback: ISBN Ebook: Pages: Format (mm): Product Category: Subject:

1 03/06/2022 £24.99 9781398606050 9781398606067 280 234x156 Supplementary Text/ Professional Information, Knowledge & Data Management

This book

the five ‘waves’ of data maturity businesses must pass through to implement a data-driven « Follows strategy which leverages existing assets how to choose projects which reflect organizational goals and get started with some quick « Explains wins « Outlines how to improve business performance and optimise processes through automation how investing in AI, machine learning and data science can help businesses become « Explores leading innovators prepared for change « Offers guidance on rigorous data governance and the importance of data quality in building trust

Description For many organizations data is a by-product, but for the smarter ones it is the heartbeat of their business. Most businesses have a wealth of data buried in their systems which, if used effectively, could increase revenue, reduce costs and risk and improve customer satisfaction and employee experience. Beginning with how to choose projects which reflect your organization’s goals and how to make the business case for investing in data, this book then takes the reader through the five ‘waves’ of organizational data maturity. It takes the reader from getting started on the data journey with some quick wins, to how data can help your business become a leading innovator which systematically outperforms competitors. Data and Analytics Strategy for Business outlines how to build consistent, high-quality sources of data which will create business value and explores how automation, AI and machine learning can improve performance and decision making. Filled with real-world examples and case studies, this book is a stage-by-stage guide to designing and implementing a results-driven data strategy.

Author Information Simon Asplen-Taylor is an experienced and successful data and analytics leader based in London, UK, having served as Chief Data Officer for multiple FTSE firms and led some of the largest data led transformations in Europe. He specialises in transforming business through the use of data, analytics and artificial intelligence and is currently leading the data transformation at Lloyd’s of London. He was included in the dataIQ 100 Most Influential People in Data in both 2020 and 2021.

Table of Contents 1 1 2 3 4 2 3 4 3 4 5 6 7 8 4 5 6 7 5 6 7 8 9 6 7 8 9

47

Business, Finance, Risk, Information Management

How data and analytics can help you grow your business How can this book help you? The business case for data Your data strategy A team game Wave 1 – Aspire Quick wins Repeat and learn Wave 2 – Mature Data governance Data quality A single customer view Reports and dashboards Risk management and ethics Wave 3 – Industrialise Automation, automation, automation Scaling up Optimising processes Wave 4 – Realise Using outside sources Data analytics Sharing data with clients and customers AI and decision-making Wave 5 – Differentiate AI and innovation Product development An agile, learning organization

Information, Knowledge & Data Management


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Introduction to Human Resource Management

2min
page 139

Armstrong’s Handbook of Human Resource Management Practice

2min
page 136

Confident Cyber Security

2min
page 131

Be Data Literate

2min
pages 133-135

Confident Data Skills

2min
page 132

Confident Web Design

2min
page 130

Confident Digital Content

2min
page 129

Confident Coding

2min
page 128

How to Manage People

2min
page 127

How to Work Remotely

2min
page 126

How to Organize Yourself

2min
page 125

Successful Time Management

2min
page 124

Dealing with Difficult People

2min
page 123

How to Write Reports and Proposals

1min
page 120

Develop Your Presentation Skills

2min
page 122

Improve Your Global Business English

2min
page 119

Improve Your Communication Skills

1min
page 121

How to Pass the QTS Numeracy and Literacy Skills Tests

1min
page 117

How to Write Effective Business English

2min
page 118

How to Pass Advanced Verbal Reasoning Tests

1min
page 116

How to Pass Numerical Reasoning Tests

1min
page 115

The Job-Ready Guide

2min
page 111

Ultimate Psychometric Tests

2min
page 114

Ultimate IQ Tests

2min
page 112

Superconductors

2min
page 110

Great Answers to Tough Interview Questions

2min
page 108

Assessment Centre Success

2min
page 109

Ultimate Presentations

1min
page 107

Ultimate New Job

2min
page 103

Ultimate Interview

2min
page 106

Ultimate CV

2min
page 105

Ultimate Job Search

2min
page 102

Ultimate Cover Letters

2min
page 104

Career Fear (and how to beat it

2min
page 99

The A-Z of Careers and Jobs

1min
page 100

The Young Entrepreneur

1min
page 92

Make Your Own Map

2min
page 98

The Successful Career Toolkit

2min
page 96

Good Work

3min
page 95

Unprepared to Entrepreneur

2min
page 91

Developing Mental Toughness

2min
page 94

How to Write a Business Plan

2min
page 87

She Made It

3min
page 89

The Business Plan Workbook

3min
page 86

Business Experimentation

2min
pages 83-85

Decision Making and Problem Solving

1min
page 82

Advancing Strategy through Behavioural Psychology

2min
page 80

The Business Models Handbook

1min
page 81

Radical Business Model Transformation

2min
page 79

The New Strategist

2min
page 78

Evidence-Based Management

2min
page 77

Strategic Decision Making

2min
page 75

Management and Leadership in the 4th Industrial Revolution

2min
page 74

Rethinking Reputational Risk

2min
page 73

Cyber Risk Management

2min
page 71

The Risk Management Handbook

2min
page 70

Cybersecurity for Business

2min
page 72

The Organizational Resilience Handbook

2min
page 69

Business Continuity Management

2min
page 68

Supply Chain Risk Management

2min
page 67

Fundamentals of Operational Risk Management

2min
page 65

Operational Risk Management in Financial Services

2min
page 66

Fundamentals of Risk Management

3min
page 64

The Sustainable Business Handbook

2min
page 63

What Philosophy Can Teach You About Being a Better Leader

2min
page 62

Coherence

2min
page 60

Neuroscience for Leaders

2min
page 59

Myths of Leadership

1min
page 57

Develop Your Leadership Skills

2min
page 56

Mavericks

2min
page 61

Leadership Skills Handbook

2min
page 53

Emerging Markets

2min
page 52

Ethical Data and Information Management

2min
page 51

Be Data Driven

2min
page 50

Building the Agile Business through Digital Transformation

2min
page 49

The Practical Guide to Digital Transformation

2min
page 48

Data and Analytics Strategy for Business

2min
page 47

The Knowledge Manager’s Handbook

3min
page 44

The Enterprise Big Data Framework

2min
page 46

IT Governance

2min
page 45

Knowledge Management

2min
page 43

Global Business Ethics

2min
page 40

The Business Guide to Effective Compliance and Ethics

3min
page 41

The Power of Project Leadership

2min
page 39

Practical Statistics

1min
page 36

Business Research Methods

2min
page 35

The Business Analysis Handbook

2min
page 37

Understanding Project Management

2min
page 38

Business Research

2min
page 34

Myths of Management

4min
page 32

The Success Factor

2min
page 31

Research Methods in Human Resource Management

2min
page 33

The Practical Negotiation Handbook

2min
page 30

Reinventing Banking and Finance

2min
page 29

Green and Sustainable Finance

2min
page 28

Culture Audit in Financial Services

3min
page 27

Culture, Conduct and Ethics in Banking

2min
page 26

Relationship Management in Banking

2min
page 24

Commercial Lending

2min
page 25

The Contemporary CFO

2min
page 19

Retail and Digital Banking

2min
page 23

The Cryptocurrency Revolution

2min
page 22

Anti-Money Laundering

2min
page 21

Forensic Accounting and Finance

2min
page 17

The Financial Services Guide to Fintech

2min
page 20

Accounting and Finance for Managers

2min
page 8

Accounting for Non-Accountants

2min
page 9

Sustainable Investing

2min
page 15

Investment and Portfolio Management

2min
page 14

Financial Technology

2min
page 11

Financial Management for Technology Start-Ups

2min
page 16

The Handbook of International Trade and Finance

0
page 13

Value Pricing for Accounting Professionals

3min
page 10
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