The Business Models Handbook Business, Finance, Risk, Information Management Edition: Date: Price: ISBN Paperback: ISBN Ebook: Pages: Format (mm): Product Category: Subject:
1 03/01/2019 £19.99 9780749481872 9780749481889 336 235x155 Professional Strategy
This book
well-known and respected business models in their purest form, ensuring readers can trust « Presents them to dependably solve business challenges in any context and avoid the unreliable, re-purposed versions so often found online
a clear explanation of every model’s history, along with relevant theory, business « Provides application and real-world case studies readers add structure and clarity to business problems, and gives them templates they can « Helps apply to overcome their own professional challenges together 50 of the most valuable business models into one reliable resource, including AIDA, « Brings Branding Pentagram, Disruptive Innovation Model, Gap Analysis, Porter’s Five Forces, SWOT and
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many more Online Resources: lecture slides to support each chapter
Description Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of 50 of the best known frameworks and how it will help an organization grow and be profitable. Each supported by a real-world case study, these include ANSOFF matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit Chain and many more. Authored by a leading global market researcher with a background working on over 3,000 different research projects, The Business Models Handbook is an invaluable resource for any student or professional. Online resources include lecture slides that align with each chapter.
Author Information Paul Hague is the Founder of B2B International Ltd, a global market research company. He is fellow of the Market Research Society and the author of ten books, sharing 30 years of practical experience in market research and marketing. He is a visiting fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. His books have been translated into Italian, Indonesian, Bulgarian, Polish, Portuguese and Chinese.
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Business, Finance, Risk, Information Management
Table of Contents 1
Introduction – An overview of business and marketing models 2 The 4Ps – How to design your marketing mix 3 ADL matrix – Strengthening a product portfolio or strategic business units 4 AIDA – A business model for improving marketing communications 5 Ansoff matrix – How to grow your company 6 Benchmarking – Setting targets for business and marketing KPIs 7 Blue ocean strategy – Kickstarting innovation and new product development 8 Boston Consulting Group (BCG) matrix – Planning a product portfolio or multiple strategic business units 9 Brand audit – Improving the strength of a brand 10 Competitive intelligence – Assessing market strengths and weaknesses 11 Conjoint analysis – Assessing optimum pricing and the value of component parts
Strategy
12 Customer journey maps – Assessing the current performance of marketing and sales processes 13 Customer lifetime value – Estimating customer spend over their lifetime with the company 14 Customer value proposition – Creating a compelling purchase motive 15 Diffusion of innovation – Launching new products and services 16 Directional policy matrix – How to prioritize segments or new ideas 17 Disruptive innovation model – Identifying unique ways of beating the competition 18 Edward de Bono’s six thinking hats – Brainstorming problems and generating new ideas 19 EFQM excellence model – Improving an organization’s quality and performance 20 Four corners – Analysing competitor strategies 21 Gap analysis – Improving areas of weakness in a company
22 Greiner’s growth model – Recognition and transition through different phases of company growth 23 Kano model – Identifying purchase motivations 24 Kotler’s five product levels – Adding value to a product or service 25 Market sizing – Assessing the size and value of a served or potential market 26 Maslow’s hierarchy – Differentiating market positioning 27 McKinsey 7S – A company ‘health check’ audit tool 28 Mintzberg’s 5Ps for strategy – Devising a competitive strategy 29 MOSAIC – Setting objectives for current and potential opportunities and how to reach them 30 Net Promoter Score® – A tool for driving customer excellence 31 New product pricing (Gabor– Granger and van Westendorp) – Pricing new products 32 Personas – Improving the focus of marketing messages Click to expand
