THE LONGVIEW
Elizabeth Spaulding
“We Are the Intersection of Technology and Humans” A swap of positions at the top. In the US, Elizabeth Spaulding’s name has long been associated with the fusion of technology, innovation, and classic market mechanisms, and since summer 2021, with the gigantic leap forward in the development of US online provider Stitch Fix, whose management she took over from founder Katrina Lake – in the midst of the pandemic, no less. The top priority on the agenda of the congenial top manager is to further enhance the company’s major USP, the Perfect Fix, by harnessing AI technologies and optimised data management. This Fix refers to five products in a box, sent by Stitch Fix to its customers, and it contains the secret of success, namely the combination of data- optimised base information paired with the personal advice provided by a stylist. A distinguishing feature in the market that deserves to be further developed. Interview: Stephan Huber. Text: Isabel Faiss. Photos: Stitch Fix
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