style in progress 1/2022 – English Edition

Page 113

FASHION

ICONIC BOOTS Wild nature meets luxurious craftsmanship: Mou, the ethnically inspired collection from London, is evolving consistently for the autumn/winter 2022 season. The foundation always remains focused on warming potential and wearability, complemented by imaginative and expressive designs that reflect pleasure in extroverted styling and make the brand distinctive. The styles are even more diverse, featuring chunky clogs with or without straps, cosy slippers made of curly sheepskin, and rugged snow boots in two heights to complement Mou’s classics. The core colour palette of this season’s high-quality sheepskin pieces not only includes soft natural tones, pastels, black, and white, but also rich and vibrant colours such as electric yellow, royal blue, and orange. Special highlights are metallic shades of silver and bronze, as well as a burnt red and a strong green. Leather elements reminiscent of kilim carpets or cuddly teddy materials provide further special effects. Every detail is worth a closer look, for instance new stitching in rainbow colours or in contrasting wool as variations of Mou’s signature crochet seam. Founded in 2002 by Shelley Tichborne, the brand is deservedly revered worldwide for its uniqueness: Each design reflects dedication to craftsmanship, a love of nature, sustainable sourcing, and an infectious enthusiasm for fashion.

MOU

WILD NATURE MEETS ECLECTIC URBAN STYLE: MOU STYLISHLY COMBINES THE SEEMINGLY INCOMPATIBLE.

ous onym y, n y s is lit Mou h origina , and p i h wit s ural sman craft rious nat luxu aterials. m

• Fashionable, comfortable, and warm: Fashion enthusiasts create their outfits using footwear by Mou as foundation. • The distinctive feature of the trendy boots is a hand-sewn crochet seam.

style in progress

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Editor's Letter

3min
page 258

Everything Is Energy

1min
page 255

I’ll Take That

1min
page 252

It’s Good To Be a Child

1min
page 254

Marketplace With Happiness Guarantee

1min
page 253

Responsible Innovation

2min
pages 250-251

Perfect Match

1min
pages 248-249

Art, Design, Tailoring

1min
page 245

Two Picture-Perfect Stores

2min
pages 246-247

“Stationary Retailers Are Our Brand Ambassadors”

3min
pages 241-244

“How Green Are We?”

2min
page 235

Passionately Analogue

6min
pages 238-240

“Reduce to the Max”

4min
pages 236-237

“Our Customers Demand a Holistic Experience”

5min
pages 232-234

How to Reintroduce Pleasure to Consumption?

5min
pages 229-231

Disruption in Store Design

11min
pages 218-228

Tailoring With a Modern Twist

2min
pages 215-217

A New Home for Traditional “Tracht”

2min
page 214

Clothing Reflects Feelings and Moods

2min
page 213

“We Remain True to Our Values”

2min
page 210

Dawn of a New Era

2min
page 211

Committed to Heritage

2min
page 212

“The Time Is Right for Our Product”

2min
page 209

“Subverting Norms and Classicism”

5min
pages 206-207

That’s the Spirit

2min
page 208

Time to Shatter the Glass Ceiling?

14min
pages 200-205

“Open-Mindedness and Flexibility”

2min
page 199

Conveying Passion

2min
page 198

“It Is Time for a New Management Culture”

2min
pages 196-197

“We Need To Nurture Talent”

5min
pages 194-195

Unrestricted Creativity

2min
page 193

What Does Optimal Leadership Entail?

4min
pages 190-192

“This Is Couture”

2min
pages 186-189

“This Is Grade A”

2min
page 176

“We Aim To Be Ahead of the Times”

3min
pages 178-179

Off to New Horizons

4min
pages 180-183

“We Have a Finger on the Pulse”

2min
page 177

Full of Character

3min
pages 174-175

“We Invest in the Brand”

2min
page 173

Pioneering Spirit

2min
pages 170-171

Always Honest

2min
page 172

“A Brand Needs to Take a Stand”

2min
pages 168-169

“We Are Looking Forward To Turning 101 and 102”

2min
pages 166-167

Next Level: Made-to-Measure

4min
pages 162-163

How a Collective Brain Works

4min
pages 164-165

The Principle of Play, Fun, and Excitement

9min
pages 152-161

Data for Good

5min
pages 148-151

Al Italoamericano

1min
page 114

Triple Jump Final

5min
pages 144-147

“This Is the First Time That NFTs Have Utility”

10min
pages 138-143

The Rock & Roll of Gen F(ortnite

2min
pages 132-133

“Digital Fashion Is the Fast Fashion of the Future”

9min
pages 134-137

Fashion Cashmere

1min
page 115

“Conquering the Global Accessories Scene”

2min
page 116

Sartorial Street(wear

12min
pages 117-131

Take a Look

1hr
pages 36-99

“The Future Draws From Roots”

1min
page 112

“We Picture the Future of Trousers!”

1min
page 108

“Let Humans Do What Humans Do Best”

13min
pages 100-107

Iconic Boots

1min
page 113

“We Strive to Create Everyone’s Favourite Jeans”

1min
page 110

New Shapes, New Nuances

1min
page 111

Next Level

1min
page 109
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