WHAT'S THE STORY
T h e N e w G a m e
THE AURA BLOCKCHAIN CONSORTIUM
HOW A COLLECTIVE BRAIN WORKS
Cartier, Richemont Group, LVMH, and Prada Group have created their own competence centre in the form of a non-profit organisation called Aura. Established on neutral ground, the joint service provider not only serves to develop new software solutions for digital certification, but also acts as a think tank and innovation platform for complex technologies and issues. It is a lighthouse project led by Daniela Ott that went live in 2021, after three years of development. Text: Isabel Faiss. Photos: The Aura Blockchain Consortium
Under the motto “competi tors collaborate for the greater good”, the Aura team, led by Daniela Ott, has set out to make blockchain technology more easily and widely accessible.
