WHAT'S THE STORY
Hans Taubenberger manages the Toni Sailer brand in an unagitated, quiet, yet highly successful manner. The customer list is impressive.
TONI SAILER
“THIS IS COUTURE” Toni Sailer has done everything the right way: solid, family-oriented structures coupled with forward-looking supply chain management allow the luxury ski brand to supply top retailers and e-commerce players worldwide. The next step is the launch of an urban collection. Text: Martina Müllner-Seybold. Photos: Toni Sailer
It was around seventeen years ago that Hans Taubenberger, after careful consideration, travelled to Kitzbühel to turn a legend of his youth into a high-end brand via his company Fashionpool. The journey has been a resounding success: Toni Sailer is now listed as a ski-oriented collection in all the top stores in the Alps. On an international level, the customer list reads like a who‘s who of alpine lifestyle in more than 25 countries. The line is represented wherever people wish to have fun on the slopes in fashionable, functional outfits – and where the focus is on quality. BEYOND THE SKI RESORTS
The brand derives a great deal of pleasure from its premium partners in ski resorts and cities. Now, however, the Toni Sailer brand intends to conquer new terrain with an urban collection. “What we do in skiwear 184
style in progress
