WHAT'S THE STORY
“I am very optimistic and excited about the time ahead,” says Fan He, founder of cashmere brand Kashette.
KASHETTE
CLOTHING REFLECTS FEELINGS AND MOODS Fan He founded his cashmere label Kashette in Antwerp in 2020. The idea was to create a knitwear collection that combines highest quality with truly innovative designs. In 2021, Kashette made its debut on the German market. Interview: Janaina Engelmann-Brothánek. Photos: Kashette
Fan, how does one come up with the idea of launching a cashmere label in a year as difficult as 2020? 2020 was a special year. It gave me time to think about important issues, and I ultimately decided to take the plunge. I was determined to finally apply my many years of cashmere expertise and my enthusiasm for the yarn to the European market. I wanted to start a label that not only offers top quality, but also excellent prices and innovative design. The world we live in today provides so many stimuli, so many sources of inspiration
Many years of cashmere expertise coupled with modern silhouettes: Kashette.
– it is full of colours and shapes, and never boring. Now more than ever, end consumers deserve premium quality. We all deserve the best, no? What makes Kashette so special? I would say it represents the perfect mix of top quality, unique design, and excellent prices. Fashion is so much more than just clothing: it reflects life and the manner in which we spend our precious time. That is why I thrive on using the finest and most luxurious yarns. Together with a team of talented designers, pattern makers, and technicians, Kashette is capable of producing these exceptional pieces without compromising on quality and uniqueness. Our collections resemble a chain reaction of shapes, colours, and patterns, in which each piece can stand on its own, but can also be combined depending on the occasion and mood. At the end of the day, clothing reflects feelings and moods. What exactly is the mood of the Autumn/ Winter collection 2022/23?
This season is dedicated to snow, mountains, and luxury ski resorts like Aspen, Val d‘Isère, and Niseko – weekend getaway destinations that harbour plenty of style and glamour. It is about being seen in the restaurant or bars in the evening, but also about moments of relaxation while cosying up in front of the fireplace. The collection is meant to suit all these moments. The colours range from soft, neutral, and frosty colours inspired by winter landscapes to nocturnal tones where black and dark colours replace daylight. What are your expectations for the German market? This market is one of the most significant in Europe and worldwide. We are confident that our collections can satisfy the demands of the end consumer in terms of quality. In Marc Kofler and his team at Adventure Fashion Agency, we have found a dependable partner who has understood and shares our philosophy. We hope to appeal to major retailers and independently managed stores alike. style in progress
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