WHAT'S THE STORY
CRUNA
TAILORING WITH A MODERN TWIST With the 2022 autumn/winter collection, trouser specialist Cruna is expanding its total look range and continues to consolidate after the positive response of recent seasons. This represents a successful start to a new era for the Vicenza-based company, which is particularly successful in bridging the gap between traditional “Made in Italy” and contemporary codes. Interview: Janaina Engelmann-Brothánek. Photos: Cruna
There are some great sketches on the wall here. How will your autumn/winter collection 2022 compare? Alessandro Fasolo, CEO of Cruna: We are completing the transition from a pure trouser manufacturer to a total look brand. We offer three lines – Leisure, Active, and Natural Wonders – in an attempt to cover 360 degrees of market demand. As always, all pieces are completely “Made in Italy”. From fabrics to finishing, everything is manufactured in production facilities in the Veneto region. We are particularly proud of Marzotto per Cruna. The renowned fabric manufacturer has produced some exclusive fabrics for us, including a combed flannel material. Tommaso, the Natural Wonders line is highly popular. What makes it so special? Tommaso Pinotti, Sales Director of Cruna: Natural Wonders is made of 100% natural materials such as cotton, cashmere, wool, and blends of these three – entirely without synthetic fibres. This is matched by a very earthy colour palette of shades ranging from beige to chocolate. The capsule collection is designed to combine sartorial manufacturing with
heritage and streetwear spirit. Highlights include a pair of 5-pocket jeans, made entirely from recycled production scraps, but paired with a classic jacket. One trouser model we rely heavily on is called Arbat, a carrot cut that is looser at the top and narrower at the bottom, just like in the 1950s. We have expanded bestsellers like our overshirts. Our customers love the versatile styling options and perfect fit. What are your strategic goals? Alessandro Fasolo: Our aim is to continue our growth trajectory and expand exports. We have embarked on an aggressive expansion plan aimed at scaling up and consolidating the European market through strong distribution and targeted geographic positioning. We are planning to launch a women’s collection. We want to enhance our expertise and break new ground, reach the next level.
Cruna knows how to build excitement and modernity with the right balance of well-known bestsellers and new styles.
style in progress
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