IN STORE
Allessandra Cuschié and her husband Torsten Müller are the creators of the three Room Nine shops in Bonn. The Loft by Room Nine encourages exploration.
THE LOFT BY ROOM NINE/BONN
I’ll Take That!
250
style in progress
The Loft by Room Nine Breite Strasse 43, Bonn/Germany, www.roomnine.de Opening: June 2021 Owner: Allessandra Cuschié Sales area: 220 sqm Brands: Bloomingville, Becksöndergaard, Doing Goods, Gestalten, HK Living, Hübsch, Octaevo, Ottolenghi by Serax, Serax, Sal de Ibiza, The Gift Label, Voluspa, WOUF
Photos: The Loft by Room Nine
I
s it a good idea to open a third store in the midst of a crisis? “In for a penny, in for a pound,” says Torsten Müller of Room Nine Fashion Agency. Those who know him and his wife, Allessandra Cuschié, better, can testify to the fact that the duo are true entrepreneurs who are willing to work hard for their success. Lo and behold, the store, which was launched in June, is already buzzing, not least because word has spread that The Loft by Room Nine is closely affiliated with the two established Room Nine fashion boutiques. The store stocks pretty items that one may not have looked for, but one nevertheless buys for oneself or as a gift. There are bowls and mugs, plant pots by HK Living, kitchen utensils by Bloomingville, dip-dye candles, vases, greeting cards, chewing gum, and Chips de Madrid. The latter are a bestseller due to the cool graphic design on their packaging. “Mugs and bowls sell fastest,” reveals Müller, who works in The Loft on Saturdays. “Ottolenghi’s cookbooks and his Serax tableware are also super popular, especially as we stock them exclusively in Bonn.” The location is incredibly charming. A small space facing the street showcases costume jewellery. If you walk past it and through the gateway, you enter a leafy backyard. All home accessories are selected by Cuschié, who has an excellent eye for what could be popular without being too commercial. “Many people shop in our fashion stores before stopping here to browse for gifts,” Müller says. He is already looking forward to April, when the famous cherry blossoms of Breite Strasse attract thousands of tourists – and thus potential customers. “But this project has been fun all along.”
