Dundee Precious Metals Graphic Standards Manual 2021

Page 12

SECTION 1 > DPM LOGO > GUIDELINES INCORRECT USE OF THE LOGO It is crucial that the application of the logo be consistent and that it supports the brand standards. The logo should never be altered in any way. This includes changes to colour, text, proportions and use on background images and colours. Some examples of inappropriate logo use are displayed on this page for illustrative purposes only. If you have any doubts about the proper use of the logo, please contact Corporate Services Department: logouse@dundeeprecious.com.

IO PREC

ET US M

ALS

Do not rotate the logo

Do not change the relationships or spacing of any components in the logo

Do not change or add different colours to the logo

Do not reverse the use of gold tones in the logo

Do not use parts of the logo on their own

Do not change or remove the banner at the bottom of the the logo

All logo files and formats are available at the Brand Assets site.

PRECIOUS METALS

Do not add a drop shadow to the logo

Do not place the logo over a photograph or illustration unless approved by the local representative of the Global Brand Council.

PRECIOUS METALS

Do not place the logo on coloured backgrounds unless approved by the local member of the Global Brand Council. DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL

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Turn static files into dynamic content formats.

Create a flipbook

Articles inside

Design and photography

1min
page 54

Illustration, video creation and language

1min
page 55

Final screen for television

0
pages 52-53

PowerPoint presentations

3min
pages 48-49

Our Web site

2min
pages 46-47

Reports

3min
page 43

Using our logo online

0
page 44

Internal communications and newsletters

0
page 42

Magazine and newspaper ads

1min
page 40

Emergency vehicles and cranes

0
page 39

Event Materials

1min
pages 36-37

Buildings, doors, locators, window cling and sand-blasted on glass doors

0
page 35

Banners, posters, billboard, outdoor signage and flags

0
page 34

Pens, key chains, mugs, water bottles

1min
page 32

Umbrellas, buttons, pocket knives, memory sticks and other small items

1min
page 33

Envelopes

1min
page 27

Letterhead

1min
page 26

Business cards

1min
page 25

File formats for printing

1min
page 24

Using Assets introduction

0
page 18

Fonts: print and url style

0
page 19

Typography in the logo

0
page 16

Use of logo over illustrations and graphics

1min
page 15

Logo relationships

1min
page 17

Use of logo over photos

0
page 14

Logo colours and versions

1min
page 9

Incorrect use of logo elements

0
page 13

Examples of incorrect logo use

1min
page 12

Our Vision. Our Mission. Our core values

1min
page 6

The power of a strong brand

1min
page 5

Brand promise / brand voice

1min
page 4

Logo colour treatments on backgrounds

1min
page 10

What our logo means

0
page 7
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.