Dundee Precious Metals Graphic Standards Manual 2021

Page 17

LOGO RELATIONSHIPS Use of the Dundee Precious Metals logo in respect to other logos When an opportunity arises for the use of our logo in a sponsorship or banner setting, where it appears with other company logos, certain guidelines should be followed and communicated to the organizer or supplier. Require: the organization or vendor to make sure they leave the required space around the logo (see page 9 of this manual, and/ or refer to the “Dundee Precious Metals logo guidelines — at a Glance”).

n Ask

the appropriate logo file for the intended application (ie. two colour or black only eps file)

n Supply

DPM logo must be as wide as the widest logo, and as tall as the tallest logo in document or display.

n The

Request: the organization or vendor to have the logo appear in a place of prominence. In this example, where the logos are stacked horizontally, the DPM logo should appear centered at the top.

n Ask

situations where the logo appears with many other logos, the position of prominence would be top left.

n In

situations where the logo appears in a horizontal row, as in an advertisement, the logo should take centre stage.

n In

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DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL


Turn static files into dynamic content formats.

Create a flipbook

Articles inside

Design and photography

1min
page 54

Illustration, video creation and language

1min
page 55

Final screen for television

0
pages 52-53

PowerPoint presentations

3min
pages 48-49

Our Web site

2min
pages 46-47

Reports

3min
page 43

Using our logo online

0
page 44

Internal communications and newsletters

0
page 42

Magazine and newspaper ads

1min
page 40

Emergency vehicles and cranes

0
page 39

Event Materials

1min
pages 36-37

Buildings, doors, locators, window cling and sand-blasted on glass doors

0
page 35

Banners, posters, billboard, outdoor signage and flags

0
page 34

Pens, key chains, mugs, water bottles

1min
page 32

Umbrellas, buttons, pocket knives, memory sticks and other small items

1min
page 33

Envelopes

1min
page 27

Letterhead

1min
page 26

Business cards

1min
page 25

File formats for printing

1min
page 24

Using Assets introduction

0
page 18

Fonts: print and url style

0
page 19

Typography in the logo

0
page 16

Use of logo over illustrations and graphics

1min
page 15

Logo relationships

1min
page 17

Use of logo over photos

0
page 14

Logo colours and versions

1min
page 9

Incorrect use of logo elements

0
page 13

Examples of incorrect logo use

1min
page 12

Our Vision. Our Mission. Our core values

1min
page 6

The power of a strong brand

1min
page 5

Brand promise / brand voice

1min
page 4

Logo colour treatments on backgrounds

1min
page 10

What our logo means

0
page 7
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.