Dundee Precious Metals Graphic Standards Manual 2021

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SECTION 3 > PRINT > STATIONERY BUSINESS CARDS Corporate/head offices Arrows and continents in icon are Gold Foil Kurtz 428* “Water” areas in globe of icon are 45% Gold PMS 110 (spot colour)* Jim Kastelic Richard (Rick) Howes, PEng. Superintendent, Public Relations President and Chief Executive Officer Dundee Precious Metals – Tsumeb rhowes@dundeeprecious.com j.kastelic@dundeeprecious.com Office: Office: 416.365.2836 +264 (0)67 223 4049 Mobile: Mobile:416.450.3020 +264 (0)811 228517 Fax: Fax: 416.365.5631 +264 (0)67 223 4292

Smelter Road, 1 Adelaide Street East P.O. 936 SuiteBox 500, P.O. Box 195 Tsumeb, Toronto, Namibia Ontario M5C 2V9 www.dundeeprecious.com www.dundeeprecious.com

TSX:DPM TSX:DPM

All type, in logo and information, are 100% Blue PMS 288 (spot colour) The accents are 100% Gold PMS 110 (spot colour) *Not exactly as illustrated

Non-foil treatment/local offices Arrows and continents in icon are 45% Gold PMS 110 (spot colour) “Water” areas in globe of icon are 100% Gold PMS 110 (spot colour) Jim Kastelic

Superintendent, Public Relations Dundee Precious Metals – Tsumeb

j.kastelic@dundeeprecious.com Office: +264 (0)67 223 4049 Mobile: +264 (0)811 228517 Fax: +264 (0)67 223 4292

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Smelter Road, P.O. Box 936 Tsumeb, Namibia www.dundeeprecious.com TSX:DPM

DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL

All type, in logo and information, are 100% Blue PMS 288 (spot colour) The accents are 100% Gold PMS 110 (spot colour)

The stock for business cards is Classic Crest, Lunar White, Cover Inks are spot colour: Pantone 110 (Gold) Pantone 288 (Blue) Corporate cards use Gold Foil Kurtz 428 in the logo Local Cards use spot colour inks only The standard business card size for Canadian cards is: (WxH) 3.5” x 2” (88.9mm × 50.8mm) The standard size for business cards in Bulgaria, Armenia and Namibia is: (WxH) 90mm x 50mm (3.543” x 1.968”)


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Design and photography

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Illustration, video creation and language

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Final screen for television

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pages 52-53

PowerPoint presentations

3min
pages 48-49

Our Web site

2min
pages 46-47

Reports

3min
page 43

Using our logo online

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page 44

Internal communications and newsletters

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page 42

Magazine and newspaper ads

1min
page 40

Emergency vehicles and cranes

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page 39

Event Materials

1min
pages 36-37

Buildings, doors, locators, window cling and sand-blasted on glass doors

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page 35

Banners, posters, billboard, outdoor signage and flags

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page 34

Pens, key chains, mugs, water bottles

1min
page 32

Umbrellas, buttons, pocket knives, memory sticks and other small items

1min
page 33

Envelopes

1min
page 27

Letterhead

1min
page 26

Business cards

1min
page 25

File formats for printing

1min
page 24

Using Assets introduction

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page 18

Fonts: print and url style

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page 19

Typography in the logo

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page 16

Use of logo over illustrations and graphics

1min
page 15

Logo relationships

1min
page 17

Use of logo over photos

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page 14

Logo colours and versions

1min
page 9

Incorrect use of logo elements

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page 13

Examples of incorrect logo use

1min
page 12

Our Vision. Our Mission. Our core values

1min
page 6

The power of a strong brand

1min
page 5

Brand promise / brand voice

1min
page 4

Logo colour treatments on backgrounds

1min
page 10

What our logo means

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page 7
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