Dundee Precious Metals Graphic Standards Manual 2021

Page 32

SECTION 3 > PRINT > WEARABLES & USABLES In most cases for the items on this spread the supplier will require a spot colour .eps or .ai file in the appropriate colour. Check with the supplier first and download the appropriate file at the Brand Assets site. In the example of art for a key chain, we have illustrated an engraved key chain. The proper art file to send supplier for engraving is a black only .ai or .eps file. The two-colour version of the logo is still preferred where budget allows.

USABLES

Other small spaces Water bottles Dundee Precious

For rubber stamp or inking pads use the Black Only eps file. For notepads and file folders, follow the guidelines for stationery (see page 21 and 22 of this manual).

Key chains

Pens and pencils

PRECIOUS METALS

1.25” (32mm) Mugs and cups

In general, for exceptionally small and “awkward” printing surfaces, where the logo would be less than the minmum 32mm wide, use Futura Bold upper and lower case. You can split the name onto three centred lines if necessary.

DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL

32


Turn static files into dynamic content formats.

Create a flipbook

Articles inside

Design and photography

1min
page 54

Illustration, video creation and language

1min
page 55

Final screen for television

0
pages 52-53

PowerPoint presentations

3min
pages 48-49

Our Web site

2min
pages 46-47

Reports

3min
page 43

Using our logo online

0
page 44

Internal communications and newsletters

0
page 42

Magazine and newspaper ads

1min
page 40

Emergency vehicles and cranes

0
page 39

Event Materials

1min
pages 36-37

Buildings, doors, locators, window cling and sand-blasted on glass doors

0
page 35

Banners, posters, billboard, outdoor signage and flags

0
page 34

Pens, key chains, mugs, water bottles

1min
page 32

Umbrellas, buttons, pocket knives, memory sticks and other small items

1min
page 33

Envelopes

1min
page 27

Letterhead

1min
page 26

Business cards

1min
page 25

File formats for printing

1min
page 24

Using Assets introduction

0
page 18

Fonts: print and url style

0
page 19

Typography in the logo

0
page 16

Use of logo over illustrations and graphics

1min
page 15

Logo relationships

1min
page 17

Use of logo over photos

0
page 14

Logo colours and versions

1min
page 9

Incorrect use of logo elements

0
page 13

Examples of incorrect logo use

1min
page 12

Our Vision. Our Mission. Our core values

1min
page 6

The power of a strong brand

1min
page 5

Brand promise / brand voice

1min
page 4

Logo colour treatments on backgrounds

1min
page 10

What our logo means

0
page 7
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.